2016 Media & Marketing { PLANNER }

JuNe 2015

Te Ofcial Magazine of the World Waterpark Association october/november 2015 Dollywood’s CONVENTION ISSUE Splash Country ation Turns 15! Pigeon Forge, Tenn., u.S.A. Te Ofcial Magazine of the World Waterpark Associ What A Wonderful SPLASHWORLD!In Provence, France Evolution Of A Waterpark At Illinois’ Bensenville Wat A Wonderful World Ofer ParkAquatics The City of Henderson, Nevada Splashing With Tropical Style! offers a great mix of aquatic ven At Tianmu Lake Water ues World in Jiangsu Province, China

regina centre conference travelodge Hotel & Getting Totally Soaked! Soaked Waterpark! at adds Safari Splash erpark case studies Giraffes, Snakes, Elephants & Waterslides! exas’ Fort Worth Zoo t sumption ratios using fve wat One Drop At A Time, Part II Understanding water con

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“Some of the best “World Waterpark Magazine” and WWA Online Connect ofer you the inside track products we use in our to water leisure buyers and decision makers. More waterpark professionals read our publications than any others. Tat is because our publications ofer news, best practices, park have come from the park case studies and more—all contributed by members and other trusted industry profles and articles found sources. When you advertise with the WWA, you have the potential to reach an audience in ‘World Waterpark comprised of waterpark owners, operators, developers & administrators Magazine.’ It’s a must- who represent 10,000+ readers on the forefront of the water leisure industry, many read for any waterpark of whom make the purchasing decisions for their departments in their facilities. And operator.” when our members need solutions, they turn to the only monthly magazine devoted Chris swarTz completely to waterparks and resorts.

wiLd wadi waTerpark july/august 2015

2015 jANUARY The Parrot Has rpark Association Splash Landed! Parrot Island Waterpark in Fort Te Ofcial Magazine of the World Wate smith, ar WAtERPARk sEGMENts u.s.a. kansas, Cartoon Network Amazone FoR MEMbER FACILItIEs: Takes InFlight Bangsaray, Thailand A ‘50s Classic Gets Modern Upgrades Del Mar Family aquatic Center in Aquafan Brings The Aqua Fun!aurora, Colorado argentina’s Parque de la Costa adds a waterpark to its attractions mix Get The Story of Adventure Reef the City of Kettering, Ohio’s waterpark renovation Other 3% Developer 15% innovation awaits! review convention preview Resort/Indoor 20% page 10

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CoNtACt: Patty Miller E-MAIL: [email protected] PhoNE: +1-913-381-6734 FAx: +1-913-381-6722 ouR 10,000 readers ARE: • WAtERPARk oWNERs & oPERAtoRs • REsoRt & hotEL oWNERs & MANAGERs MAGAZINE • DEvELoPERs & PRosPECtIvE DEvELoPERs • INtERNAtIoNAL FACILItIEs editorial • MuNICIPALIty MANAGERs & ADMINIstRAtoRs } content }

IN-DEPth PARk How-To: MAINTENANCE hoW-to CoLuMNs CHOOSING THE RIGHT MANUAL WATER QUALITY TESTING METHOD AT YOUR PARK BY LEE HOVIS

titrimetriC kits Titrimetric kits are primarily used to test dis- Tese columns cover FEAtuREs infection, total alkalinity and calcium hardness. Tese kits are more accurate than test blocks but replacement test chemicals are not as read- ily available. Titration tests are less subjective than those that compare colors through a viewer. Tese kits use color change as a determination factor, and depending on the test and sample size, Our features use a number factor to get the results. topics and technical test strips Test strips are also an alternative testing meth- While the science of maintaining od. Regarded mostly as a consumer product, these water quality has advanced THERE ONCE WAS A DAY when chemi- treated plastic strips ofer a quick check on pools. greatly, the manual test methods cal adjustments were only made afer manual Many states however do not accept test strips as still have a role to play in an ofcial testing method for commercial pools. operations. test were recorded. With chemical automation systems now the norm instead of a luxury item, An advantage of these tiny pieces of plastic is the issues with specifc, are content-rich some would believe that manual test kits are not fact that one strip can provide multiple test re- nearly as important as they once were. Afer all, sults with just one quick test. controllers check and maintain pool chemicals, eleCtroniC t e s t p r o b e s download reports, alert us when something is Electronic test probes ofers another quick check wrong and some can even backwash for us when test method. Using the same technology as auto- the flters need cleaning. Many of these control- mated controllers, these handheld portable devices Choosing the lers will even send staf text messages or calls can provide readings for pH, TDS, ORP, nitrates when something is not operating the way it is succinct insight and articles that and others. Advances in technology have made right kit for setup to operate. While we do depend on our au- these once expensive tools much more afordable. tomated controllers more and more, we should Drawbacks include the need for constant calibra- your facility not and cannot forget the importance of manual tion and proper storage; while a quick accurate pool checks. reading is an advantage worth considering. A Waterpark Tere are several reasons why manual pool can depend checks still matter to your facility, including cali- Choosing the right method for you: brating the controllers, meeting the local code Before you throw out your old test kit for the on your need, latest and greatest in technology or those massive direction on how to focus on in-park requirements and checking water balance chem- istry that cannot be checked with normal auto- test kits that can check one hundred and one dif- your code mation systems. ferent types of pool chemistry, here are a few sug- With Plenty of Choosing the right kit for your facility can de- gestions that may help on the selection process. pend on your need, your code requirements or Most government agencies and staf are prohib- Warner Beach Park offers a requirements ited from providing recommendations on specifc solarium with a sandy beach even your personal preference. Diferent methods where guests can play and or even your have diferent pros and cons. Here, we will look at kits or testing methods. Tey must allow the opera- sunbathe. these diferent methods in more detail. tor to make selections based on the code require- complete a specifc ments. However, fnding out which test kit your innovations and ColormetriC t e s t i n g ant to swim with Scooby Doo? Or catch some Adding a splash to the mix personal local Heath Department ofcials use during site in- rays with Betty Rubble and Wilma Flintstone? One thing that sets Parque Warner apart from other parks is it Colorimetric testing (probably the most com- spections can beneft your facility. Diferent meth- Character! Well, guests of Warner Beach Park can do that represents Hollywood´s atmosphere and glamour. As its core ap- preference. monly used) relies on reagents in water samples ods can produce diferent results so it can be helpful W to allow the operator to compare colors from a and much more when they visit Parque Warner peal, the park features six amazing thematic areas that are visited to test the same way that the inspectors are testing. Madrid’s latest addition. by over a million people every season. test block. Some use tablets while others use Health ofcials also appreciate your desire to use Opened in April 2002, Parque Warner Madrid is one of the New last season, Parque Warner Madrid added its sixth themed droppers. Because these kits are more widely the same methods that they use (not ofcially of Warner Beach park most complete and modern amusement parks in Europe—thanks area in 2014 at a budget of 8.5 million Euros (approx. $9.6 mil- used, replacement reagents are easily found. Te course). Forging a strong relationship with your lo- longevity of these kits can vary but most should project or solve a in part to its amazing services, which make a guest’s visit pleasant lion). Te park unveiled Warner Beach Park, its new unique developments. We cal inspectors is a critical need of any pool operator. and easy, and the park’s solid location in San Martin de la Vega, aquatic park in Spain—a place where visitors can chill out, enjoy be replaced afer one season. Te reagents them- Consider the staf that will be responsible for features fun attractions and plenty of theming only 28 kilometers (approx. 17 miles) from Madrid. and rest surrounded with their favorite Warner Bros. character, selves should be stored in cool areas out of sun- taking your pool readings and making adjust- Te park has been managed by Parques Reunidos since 2007. including “Looney Tunes,” “the Flintstones,” “Scooby Doo” and light. Failure to properly store and protect these ments. Staf abilities vary just as much as pizza that celebrate the park’s cartoon connections. Parques Reunidos is the second largest leisure park operator in Europe. “Hanna Barbera” cartoons. kits will result in false test readings. toppings. Keeping it simple and consistent is can CONTINUED ON PAGE 24 30 WORLD WATERPARK MAGAZINE MARCH 2015 WORLD WATERPARK MAGAZINE MARCH 2015 31 look for parks that 22 WORLD WATERPARK MAGAZINE APRIL 2015 current problem. have compelling stories to tell.

IN-DEPth boNus professional development PRoFEssIoNAL WHEN A CO-WORKER LEAVES...

SEEMS LIKE work- legitimate pretext of flling the gap your co- More Time, places are going crazy worker’s departure causes. these days. People come t
Seek new opportunitieS. Now that the and go with blistering equilibrium of the workplace has been upset, ARtICLEs speed. “Restructuring” what new opportunities are open to you? Can DEvELoPMENt has hit businesses of ev- you learn new skills or take on interesting new ery size, and personal responsibilities? Can you engage in a project mobility remains on the you’ve always wanted to pursue? Answer these upswing. You can still questions and you may fnd that your departing More Money get to know a co-worker co-worker has lef you with an opportunity to pretty well these days, pursue one or more exciting new ventures. Optimizing visitor spending but suddenly fnd that t
keep in touch. Yes, you may have lost your co- We look for stories Find ways to embrace co-worker on the way worker, but there’s no reason why you can’t remain and celebrate the exit of CoLuMNs out the door some morning. in contact with her. Place a note on your calendar at your waterpark can highly a trusted co-worker. People are social beings who need—even to invite her out to lunch six months from now. crave—ongoing relationships with their peers. Make a note on your birthday list, and resolve to impact your bottom line. And relationships abound in today’s workplaces, drop a card in the mail. And if you shared a lively ofen taking the place of friendships and neigh- interest in some subject or other, communicate By William L. Haralson borhood relationships in years gone by. So face it: with her on social media outlets about it. that focus on the latest people feel a sense of loss when a valued co-worker t
Give yourSelf extra “crunch” time. You More ofen than not, when a waterpark owner or manager is asked leaves. Friendships among co-workers are disrupt- may have relied on your co-worker for help From improving how their park performed over the past season, their answer will be ed, managers who relied on a dependable employ- with those time-consuming monthly reports or couched in term of attendance. “We had a good year” usually means ee fnd themselves wondering who will pick up the during peak seasons. True, someone else may attendance was equal to or better than last year. Seldom does the con- don’t make slack and just about everyone feels at least a little help pick up the slack. But just the same, build versation extend to other metrics. In fact, attendance is not the only fustered about coping with the change that results. as much extra time into your schedule as pos- metric that could be employed to judge a waterpark’s performance. But you—and others—must cope. Here’s how: sible around these high-pressure periods. aDmit your feelinGS. welcome your new co-worker. Others might include net income afer capital expenses, net operat- the mistake t
When a trusted co- t
If your ing income, operating margins and so forth. However, one of the industry developments, worker leaves, you feel a sense of loss, even departing co-worker is being replaced, ofer muted grief. You might even feel anger or re- hearty greetings to your new colleague. Give managerial least discussed and understood metrics in the waterpark industry is of sizing your visitor spending, more commonly referred to as per capita spending. “There is a correlation between sentment. As a frst step in coping, admit to him a tour of the workplace, and extend help Just how important is an understanding of per capita spending? yourself that the change bothers you. and courtesy as he tries to ft into his new sur- length of stay and entertainment value.” Say GooDbye ... anD thankS. Consider this simple equation: Revenue is the product of atten- new co-worker t
Psychologists roundings. Te result: you’ll refocus your atten- dance times per capita spending. Further, a change in one of these say that people need to celebrate passages, es- tion on an important task, and you’ll build a factors is just as signifcant as a change in the other. For example, up against the pecially in today’s frantic world. When people stronger workplace. Don’t compare DepartinG anD new co- a fve percent increase in per capita spending at a waterpark is just leave the workplace, this might mean a celebra- t
innovations and tory luncheon, an afer-work party or a day workerS. Don’t make the mistake of sizing as important as the same increase in attendance: the increase in qualities your efectiveness to revenue is the same in either instance. dedicated to the departing employee. Tese oc- your new co-worker up against the qualities Efecting a desired increase in revenue can ofen be more read- casions give everyone an opportunity to ritual- your departing worker displayed. Each individ- ily realized by increasing per capita spending than by attempting regard, length of stay serves as a veil over entertainment value. In oth- departing ize the change and to ofer their personal ex- ual brings unique skills and talents to a work- to increase attendance. Increasing revenue through increasing at- er words, there is a correlation between length of stay and entertain- pressions of gratitude. place; look, then, for the new strengths and Summarize what you’ve learneD. tendance involves a number of factors that are not always under ment value: the longer the length of stay a park engenders, the greater worker t
Your achievements your co-worker’s replacement management’s control. Tese factors include weather, competition, that park’s entertainment value and the greater the perceived value co-worker may have ofered you a few lessons: will be sharing with you over time. maintain perSpective. the economy and occurrences and events that may be detrimental to patrons who respond by spending more money at the attraction. how to act diplomatically, for instance. Or how t
Change is constant technological to use a new social media platform. Or how to in today’s workplaces. Experts say that the typi- to waterpark attendance. (I.e. a drowning, criminal activities, me- As a park owner, you need to be able to determine the average displayed. implementing better chanical failures afecting the park, etc.) Per capita spending, on the length of stay at your park. One simple way to learn about your park ofer better customer service to an angry guest. cal employee will have more than a dozen jobs other hand, is more predictable. Tis is not to say that problems will would be to put an attendant at your park’s entrance to pass out Identify what you’ve gleaned from the advice spanning four diferent careers over the course not arise; however, they are generally more manageable. Te more cards with the current time on them. When the cards are returned and example of your departing co-worker. It of a lifetime. While these stunning changes challenging issue is in knowing how to manage spending. at the end of each attendee’s visit, simply note the time of exit, which will leave you with a sense of satisfaction. may create uncertainty and more than a little would, then, give the time spent in the park. Tis method would t
builD new relationShipS. Now is the time confusion, they also create new challenges and Price & value relationships provide a sample of the attendees visiting your park. to seek out new lunch partners, new sources opportunities for growth. An upbeat mindset It is axiomatic that a relationship exists between the level of visitor A better, more permanent way of determining length of stay advancements. Tese of advice and new members of work teams. If about change—and changing personnel—goes you’ve been meaning to get to know another a long way toward dispelling the tension and business practices, this spending that an attraction engenders and the entertainment value would involve using turnstiles to record time of entry and exit of that that attraction has to ofer. Of course, the term value in any con- virtually all of the attendees visiting the park on a given day. If co-worker better, this is the time to do it. It’s frustration that result when a trusted co-work- text is an abstraction and difcult to quantify. Fortunately, however, a monitored manually, meter readings would need to be taken at also a perfect time to repair damaged relation- er leaves. And that mindset helps prepare the surrogate for value in the attractions industry is length of stay. In this specifed intervals and the data plotted. ships or workplace fractures—all under the way for positive change in the future. t

44 WORLD WATERPARK MAGAZINE JULY/AUGUST 2015 WORLD WATERPARK MAGAZINE JULY/AUGUST 2015 45 articles provide direction 20 WORLD WATERPARK MAGAZINE MARCH 2015 monthly column gives and motivation to readers the tips they operators at all levels of need to succeed. management.

NEWS DROPS 2015 PROFILE: SPRAY PARKS NEWs DRoPs For Complete Mailing Addresses, Consult the WWA Buyers Guide | See waterparks.org for WWA’s online Buyers Guide | WWA Supplier Members Appreciate Your Support PRoFILEs OPERATING SAHARA SAM’S OASIS JOINS COMPANY INFORMATION MATERIAL COATING TYPES OF CONTROLLER SYSTEM OTHER COMMENTS APEX PARKS GROUP USED ELEMENTS TYPE DESIGN "QFY
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58 WORLD WATERPARK MAGAZINE JUNE 2015

54 World Waterpark Magazine JANUARY 2015 CoNtACt PAtty MILLER FoR thE Most CuRRENt INFoRMAtIoN: “WoRLD WAtERPARk MAGAZINE” +1-913-381-6734 | [email protected] { editorial calendar { Scheduled features and bonus distribution are subject to change.

FEAtuREs PRoFILEs boNus DIstRIbutIoN JANuARy t Dino Water Park, Khon Kaen, Tailand t Oakland County Parks and Recreation, Waterford, Michigan, U.S.A. t Spray Parks t Panachi Waterpark, Chicamocha Canyon, Columbia t Inner tubes/Rafs t Snohomish Aquatic Center, Snohomish, Washington, U.S.A.

FEbRuARy t Surf ‘n Fun Waterpark, San German, Puerto Rico t Tom Muehlenbeck Center, Plano, Texas, U.S.A. t Admissions t Te Association of Aquatic Professionals Annual t Atlantis Waterslides, Vernon, BC, Canada t Coatings Aquatic Conference, San Diego, California, U.S.A. t Yinji Kaifeng Waterpark, Henan, China t Lockers

MARCh t Lotte World, Seoul, Korea t OC Waterpark, Ocean City, New Jersey, U.S.A. t Lifeguard t WWA Middle East Symposium, Dubai, UAE t Aqualeon Water Park, Albinyana, Spain Uniforms t Raging Waters San Dimas, San Dimas, California, U.S.A.

APRIL t Great Wolf Lodge, Garden Grove, California, U.S.A. t Water City Waterpark, Crete, Greece t Filtration t Hasunuma Water Garden, Hasunuma, Japan t Insurance t Holiday Springs Waterpark, Texarkana, Arkansas, U.S.A.

No other guide reaches more waterpark decision-makers around the world. Guar- t All current and new members and industry trade 2016-2017 anteed ad placement in your product category! Advertisers receive a website link on shows buyERs GuIDE WWA’s Online Buyers Guide as an added value!

MAy t Rippin’ Rapids Resort, Rapid City, South Dakota, U.S.A. t Renaissance Orlando SeaWorld, Orlando, Florida, U.S.A. t Flags & Banners t IAAPA Asian Attractions Expo, Shanghai, China t Wet World Water Park, Shah Alam, Malaysia t AquaSplash at Marineland, Antibes, France

JuNE t Tundering Surf WaterPark, Beach Haven, New Jersey, U.S.A. t Lions Junction Family Water Park, Temple, Texas, U.S.A. t River Rides t Amazoo at Granby Zoo, Granby, QC, Canada t Altoona Aquatics Park, Altoona, Iowa, U.S.A.

JuLy/AuGust t Typhoon Texas, Katy, Texas, U.S.A. t Soak City at King’s Island, Mason, Ohio, U.S.A. t Go-karts t Florida Recreation & Park Association Annual t Blainville’s Aquapolis, Quebec, Canada t Mini Golf Conference, Orlando, Florida, U.S.A. t Galaxy Macau Resort, Cotai, Macau

t Splashaway Bay Harmony on the Seas, Royal Caribbean sEPtEMbER cruise ship Preconvention t Te Villages Resort, Flint, Texas, U.S.A. t EAS Euro Attractions Show–IAAPA, Barcelona, Issue t Blue Heron Bay, Independence Lake, Michigan, U.S.A. Spain t Villages Nature, Paris, France t Aqua Wave Waterpark, Liaoning Province, China

t All new member welcome kits and industry trade shows 2016-2017 Tis detailed, information-rich reference guide details the steps for a successful t Distributed to all attendees of the WWA DEvELoPMENt waterpark development project. Special emphasis is placed on the unique needs of University: Design, Development & Expansion & ExPANsIoN resorts and hotel development, along with traditional outdoor waterparks. GuIDE Workshop at the WWA show, Oct. 11-14, 2016 in New Orleans, Louisiana, U.S.A.

oCtobER/ t LEGOLAND Dubai, Dubai, UAE t Surf City Waterpark, Ellensburg, Washington, U.S.A. NovEMbER t Distributed to all attendees of the World t SplashiCana Water Park, Corsicana, Texas, U.S.A. Waterpark Association Show in New Orleans, Special t Cape Codder Water Park, Hyannis, Massachusetts, U.S.A. Louisiana, U.S.A., Oct. 11-14, 2016 t Farmers Branch Aquatic Center, Farmers Branch, Texas, Convention t IAAPA Attractions Expo, Orlando, Florida, U.S.A. Issue U.S.A. t Lagan Valley LeisurePlex, Lisburn, United Kingdom t Wild Waterparks, Hamilton, ON, Canada

DECEMbER t Laguna Splash Water Park at Delgrosso’s Amusement Park, Tipton, Pennsylvania, U.S.A. t Waterslide t Six Flags Great Adventure, Jackson, New Jersey, U.S.A. Flumes t African Lion Safari, Hamilton, ON, Canada “’World Waterpark Magazine’ is the best way to stay informed of the important issues in our industry. It helps everyone on your staff from the MAGAZINE line level all the way up to the top management positions.” 2016 print Lee hOvis NOCaTee waTer park/ TOLOmaTO COmmuNiTY deveLOpmeNT disTriCT advertising { rates { 4 CoLoR Mechanical data size 1x 2x 4x 6x 10x FINAL tRIM sIZE: 8.5” x 10.875” Full page $2365 $2270 $2230 $2160 $2100 please keep all live material (important text/photos/artwork) .5” from the trim 1/2 page $1610 $1550 $1510 $1475 $1425 on all sides. On two-page spreads, 1/3 page $1220 $1180 $1130 $1115 $1095 leave 1” gutter for all live material. 1/4 page $1000 $970 $950 $935 $915 AD sIZEs (width x depth): 1/6 page $795 $770 $755 $740 $725

bLACk & WhItE 2-page spread including bleed: size 1x 2x 4x 6x 10x 17.25” x 11.125” Full page $1730 $1660 $1590 $1530 $1465 live area: 16” x 9.875” minus 1” gutter 1/2 page $1080 $1020 $980 $945 $900 in the center

1/3 page $785 $750 $725 $705 $670

1/4 page $595 $565 $545 $530 $510 Full page Full page including bleed: no bleed: 1/6 page $475 $450 $435 $420 $405 8.75” x 11.125” 8” x 9.75” live area: live area: 1/2 page 7.5” x 9.875” 7.5” x 9.75” horizontal: sPECIAL PosItIoNs 8” x 4.75” size 1x 2x 4x 6x 10x 2-page spread $3495 $3330 $3245 $3130 $2915 1/2 Covers 2 and 3 $2775 $2690 $2640 $2550 $2455 1/3 page page 1/2 page vertical: vertical: Cover 4 $3060 $2950 $2880 $2800 $2700 island: 2.375” 3.875” 4.875” x 9.75” x 9.75” x 7.625” DIGItAL sPECIFICAtIoNs

WWA requests that advertising materials be sent in digital format as a high resolution 1/6 page (press optimized) PDF. All fonts and images must be embedded in the fle. All images 1/3 page 1/4 page: vertical: square: 3.875” x 4.75” 2.375” x 4.75” must be converted to CMYK. RGB images are not acceptable. If creating a PDF from 4.625” x 4.625” an Adobe Illustrator fle, please convert all type to outlines prior to shipment. Ads accepted in electronic format by e-mail, fp or CD. Finish trim size of publication is 8.5” by 10.875.” Bleeds require 1/8-inch additional over fnal trim size on all four sides. Advertisements are accepted upon the representation that the advertiser and its agency have the right to publish the contents thereof. In consideration of such publication, advertiser and its agency agree to indemnify and hold the publisher harmless against any expense or loss by reason of any claims arising out of publication. Te publisher’s liability for any error will not exceed the cost of the space occupied by the error. Te publisher shall not be liable for any costs or damages if for any reason it fails to publish an advertisement. PRECONVENTION ISSUE

septembe r 2015

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Te Ofcial Magazine of the World Waterpark Association The

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About Te Ofcial Magazine of the Wo Journey Kalahari r A Conventionsesorts in and U.s.A. pennsylvania, WaterparkWith Plenty of

Character! An Aquatic Gem Adventure Spain’s Warner Beach Park bay Family Water Get Ready & park, Windsor, Ontario New Jersey’s Set for the Coolest Summe , Canada splashplex makes its de Turning Up but r Yet! At Volente The Heat In Texas beach Water park WWa online innovation awaits! review convention preview page 12

, U.S.A.

A Small Park With A Big Attitude Summit Family Aquatic Center in Summit, New Jersey Going With The Flow At Aquamagica, Mumbai, India’s latest attraction How-To: Safety { connect } Utilizing Incident Reports For Safer Operations WWA Online Connect ofers you even more great ways to reach out to waterpark owners, operators, developers & administrators. Gain additional exposure for your brand and your services and products through these digital mediums.

DIGItAL MAGAZINE oPtIoNs:

Digital Magazine Logo & Ad Package

febRUARy 2015 Tis package includes your company logo with a r ad here You direct link to your site on the launch page and in the Te Ofcial Magazine of the World Waterpark Association Y o u r toolbar, as well as a full page ad next to the front l og o Welcome he and back cover! Tis option, available on a to the re Jungle! monthly basis for $1,000 (with print ad), $2,000 Vana Nava Hua Hin (without print ad). Logo Specs: Please send GIF fles at 70 dpi. Final fle size must be less than 130 KBS. Launch logo: 480 x 480 pixels (maximum) A Waterpark Original The Action Park brand returns to Vernon, New Jersey, U.S.A. Fun On A ‘Grand’ Scale Wisconsin’s Grand Lodge Waterpark Resort Corner logo: 128 x 42 pixels (maximum) Powered By Its People At Wild Water West Waterpark in South Dakota, U.S.A. Ads: 8” x 9.75”

ad here WWA NEWS WATERPARK WISDOM our Y ages 1-5, and the second leading cause of accidental death for children under 14. Re- search shows participation in formal swim- ming lessons can reduce the risk of drowning by 88 percent among children aged 1 to 4, yet many kids do not receive formal swimming or water safety training. Visit WLSL.org/teach/ to register as a Host Location. Registered host facilities receive access to a complete Host Location Guide, which includes ready-to-use marketing materi- REGISTER TODAY als such as logos, web banners, flyers, posters AS A WLSL HOST and much more! LOCATION Registration for this BE AN IN-STATE SPONSOR FOR year’s World’s Largest NATIONAL WATER SAFETY Swimming Lesson™ event, MONTH June 18, 2015, is ofcially Te WWA needs a WWA member in all 50 open. New this year, all states to assist with submitting proclamations Host Locations will teach in support of National Water Safety Month this their lessons at 10 a.m. in May. Most Governors’ ofces require that procla- their local markets as the mation request come from a resident from within lesson travels around the globe the state before they will over the course of 24 hours. In approve a request. prior years, aquatic facilities Tanks to the un- Waterfronts™ by ADG enhance guest appeal with hosting WLSL events conducted precedented support we designs built to complement your property. From lessons simultaneously at 3pm received from in-state large indoor and outdoor waterparks settings to GMT. sponsors in 2014, the unique resort escapes, keep your patrons on- In the last five years, Team WWA received procla- WLSL has set five Guinness mations in support of property longer with Waterfronts™ by ADG. World Records™ (GWR) for the National Water Safety Register your facility as World’s Largest Swimming Les- Month from all 50 a WLSL Host Location son™, with 36,564 swimmers from 22 coun- states! and tell your community tries participating in 2014. More importantly, Being an in-state that Swimming Lessons our team effort has spread the vital message sponsor costs noth- Save Lives™! Swimming Lessons Save Lives™ through more ing and only requires than 150 million media impressions. a small amount of We encourage all WWA members to consid- time to sign and mail er becoming a Host Location for our 6th year of a letter to your state’s this important and impactful water safety event. Governor’s ofce. If you are interested in being Tragically, drowning remains the leading cause an in-state sponsor, call Cathy Haggarty at 913- of unintended, injury related death for children 599-0300 x18 or email [email protected].

WWA encourages members to support the Pool Safely Pledge

The World Waterpark Association is an offcial Campaign Safety Partner for the CPSC’s Pool Safely Campaign. As such we are asking that WWA members consider taking and supporting the Pool Safely Pledge this season. Launched in 2014, the Pool WWA Safely Pledge is a commitment to water safety that serves as a visual reminder of the safety steps everyone should be using every time they are near the water. So far, more BOOTH than 5,000 people have taken the pledge! No 501 For more information on the Pool Safely Pledge, visit http://www.poolsafely.gov/ Capacity. Retail. Photo. Cabanas. Food & Beverage. pledge/. And, Tweet us @WWA if you take the pledge and include @WWA when you share this news via your social media feeds. Entertainment Value.#WaterRevenue to see how it all IAAPA comes together. Don’t let your profits slide. Visit us at BOOTH aquaticgroup.com or call 800-458-WAVE o 6 WORLD WATERPARK MAGAZINE MARCH 2015 N 2854

Pop up Ads Give your ad a little something extra by having it in the digital edition. Available in a 1/3 page vertical option, your ad will “foat” into and sit next to a page of your choice. Tis option is available on Go to Waterparks.org/ a per issue basis for $300 current_issue.asp (with print ad), $500 & click on “Digital (without print ad). Magazine” to Specs: 2.375” x 9.75” review the latest issue! “’World Waterpark Magazine’ offers an incredible amount of information in each and every issue. Whether it is the park features, how- here ink to columns, product profles or specifc topic r l ou Y features, there is always valuable information to share with your staff. The magazine is one of the best tools to use to improve your business.”

sTeve mikLOsi breakers waTer park Pop-up videos Want to call attention to your latest ride innovation? Highlight it with a YouTube video link placed directly in your existing print ad. You provide the video link and we’ll do the rest for you! Tis option is available on a per issue basis for $95. Specs: Must provide URL to video posted on YouTube.

E-NEWsLEttER oPtIoNs: Reserve one of fve spots for a web banner in our e-newsletter. You’re guaranteed exposure TOp 515 x 95 pixels in all e-newsletters sent out to 4,000 key contacts directly to their inbox. Tis option is available on a monthly basis. Specs: Please send GIF fle at 70 dpi. Final fle size must be less than 90 KBS. middLe 420 x 120 pixels Top banner size: 515 x 95 pixels, $975 Middle banner size: 420 x 120 pixels, $645 Sidebar banner size (2 available): 180 x 240 pixels, $645 Bottom banner size: 420 x 120 pixels, $645 side 180 x 240 pixels r ban You ner h ere

bOTTOm 420 x 120 pixels

* ad boxes shown above are 25 percent actual size

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Web buttons Launched in November 2015, the all new Waterparks.org features a modern feel that combines award-winning design with easy-to-use navigation. WWA’s member-based website is a go-to spot for water leisure owners, operators and developers. Ensure your products are noticed by industry professionals on a regular basis with a web button on the homepage or an inside landing page. Te following options are available on a monthly basis for $1,000 per space. Specs: Please send GIF fles at 70 dpi and provide URL r ban You ner h ere Homepage side: 390 x 270 pixels Homepage bottom #1 (also carries through to multiple landing pages): 950 x 165 pixels Homepage bottom #2 (also carries through to multiple landing pages): 950 x 165 pixels Inside landing page side #1 (not pictured at left): 174 x 243 pixels Inside landing page side #2 (not pictured at left): 174 x 243 pixels

hOmepage 390 x 270 pixels side

r ban You ner h ere

hOmepage 950 x 165 pixels bOTTOm

iNside LaNdiNg 174 x 243 page side pixels

* ad boxes shown above are 25 percent actual size Get personalized service whenever you need it! “The WWA is a great association to be a part of! Call me anytime and together we can figure out what options work best for you and your budget.”

CoNtACt: Patty Miller E-MAIL: [email protected] PhoNE: +1-913-381-6734 FAx: +1-913-381-6722