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www.attractionsmanagement.com @attractionsmag VOL20 Q1 2015 www.attractionsmanagement.com @attractionsmag VOL20 Q1 2015 BEHIND THE SCENES OF THE 9/11 MUSEUM Click here to subscribe to the print edition COVER IMAGE: JEWEL SAMAD/AFP/GETTY IMAGES JEWEL SAMAD/AFP/GETTY IMAGE: COVER www.attractionsmanagement.com/subs NWAVE PICTURES DISTRIBUTION PRESENTS WATCH TRAILER AT /nWavePictures GET READY FOR THE DARKEST RIDE NEWNE AMERICAS INTERNATIONAL M R 3D I L Janine Baker Goedele Gillis IDE F +1 818-565-1101 +32 2 347-63-19 [email protected] [email protected] DragonMineRide.nWave.com [email protected] | nWave.com | /nWavePicturesDistribution | /nWave nWave® is a registered trademark of nWave Pictures SA/NV - ©2014 nWave Pictures SA/NV - All Rights Reserved NWAVE PICTURES DISTRIBUTION PRESENTS E NEW N O A 4D I T T R AC T WATCH TRAILER AT /nWavePictures AMERICAS INTERNATIONAL Janine Baker Goedele Gillis +1 818-565-1101 +32 2 347-63-19 [email protected] [email protected] TheHouseOfMagic4D.nWave.com Directed by Ben Stassen & Jeremy Degruson [email protected] | nWave.com | /nWavePicturesDistribution | /nWave ©2014 nWave Pictures SA/NV. - All Rights Reserved | nWave is a registered trademark of nWave Pictures SA/NV. nWave Pictures Distribution presents MEDIEVAL MAYHEM: E THE BATTLE BEGINS. NEW N O A 4D I T T R AC T WATCH TRAILER AT /nWavePictures AMERICAS INTERNATIONAL Janine Baker Goedele Gillis +1 818-565-1101 +32 2 347-63-19 [email protected] [email protected] KnightsQuest.nWave.com Directed by James Rodgers [email protected] | nWave.com | /nWavePicturesDistribution | /nWave nWave is a registered trademark of nWave Pictures SA/NV. ©2014 nWave Pictures SA/NV - All Rights Reserved | ©2014 Red Star Films Ltd. - All Rights Reserved blog.attractionsmanagement.com 9/11 The terrorist attacks of September 11 2001 left many scars that will never heal. Commemorating the events of that day in a memorial and museum was always going to be a huge challenge, demanding nuanced thinking, sensitivity and incredible staying power from all involved arely has one moment in time so defined an age The museum is deep underground – built among the and a place as Ground Zero, New York City on foundations of the Twin Towers – with its entrance at sur- September 11 2001. It’s almost impossible to face level within the 9/11 Memorial Park at Ground Zero. R imagine how daunting the task appeared when The Memorial Park has two reflecting pools which fill the the first meeting was called to discuss the development of footprints of the towers and are edged with the names of a lasting memorial on the site. the dead. Their mesmerising falling curtains of water run Apart from negotiating the many and varied political away to darkness and create a focus for contemplation. and financial hurdles, the challenge for those creating the The museum is housed in vast, cathedral-like spaces 9/11 Memorial and Museum was to evoke emotion but which are beautifully lit, with dark floors, restful acoustics not to traumatise, to record and the best air you’ll breathe contemporary events, while in New York City. putting them in a historical I felt an intensity of I felt an intensity of con- context and to look at the centration from visitors which big picture, while still sen- concentration from visitors I’ve never experienced in sitively commemorating the around me that I’ve never a museum before – things individuals who died. seemed heightened and Most importantly, they experienced in a museum before people respectfully engaged needed to find positive with everything around them. messages among the trag- In addition to the excel- edy and to give hope. lent, well documented main All this has been achieved by a combination of excellent exhibits, there are unexpected gems, such as one explain- design, storytelling, placemaking and good judgement. ing the vision behind the World Trade Centre, which was At the opening, Michael Bloomberg, 9/11 memorial chair conceived as a global community. This has extra resonance, and former New York mayor, said: “The museum tells heart- as people from 90 countries lost their lives on 9/11. breaking stories of unimaginable loss, but also inspiring In the US, opinions are divided over everything from stories of courage and compassion. Its opening honours the the presence of a museum shop, to the keeping of human commitment we made to 9/11 family members and to all remains on the site, but there’s also an acceptance that future generations: That we would never forget those we lost controversy was always part of the project’s DNA. When it or the terrible lessons we learned that day.” comes down to it, the designers and architects have cre- In our feature on page 64 we talk to the people behind ated exquisite work in the most challenging circumstances the project about how they made it. Their approach was and for that, we owe them our respect and admiration. to enable visitors to opt-in to the level of information they choose, so they can view the exhibits on their own terms. Liz Terry, editor, twitter: @elizterry Tel: +44 (0)1462 431385 leisuremedia.com @attractionsmag [email protected] AM 1 2015 ©Cybertrek 2015 Read Attractions Management online attractionsmanagement.com/digital 7 IN THIS ISSUE ATTRACTIONS MANAGEMENT Q p22 Dominique Cocquet reveals the timeline for the Villages Nature eco-resort from Euro Disney and Pierre & Vacances-Center Parcs Q p60 From Harry Potter to Hello Kitty, a well chosen IP can add value to an attraction Q p40 Wayne Hemingway designs Dreamland ISSUE 1 2015 28 Ask an Expert 48 Waterparks Can Data Analytics Thailand Makes a Splash 07 Editor’s letter Benefit Your Attraction? As waterparks take off in Asia, Thailand News Our experts reveal how data analytics finds its feet with major new openings 12 Science Centres can help operators boost profits 13 Visitor Attractions and improve customer experience 54 Profile 14 Waterparks Steve Birket 32 ATTRACTIONS FORESIGHT We catch up with the TEA’s new president 16 Theme Parks Attractions Foresight 2015 18 Museums & Galleries Attractions Management’s annual 56 Rides 19 Heritage forecasts – a look at the trends and The Ride Makers 20 Zoos & Aquariums innovations coming down the track In the second part of our series, for the global attractions industry industry-leading manufacturers tell us 22 Interview about the latest trends in family-friendly Dominique Cocquet 40 Heritage coasters and child-friendly rides Euro Disney’s Villages Nature is Dream Big a next-generation approach to With Wayne Hemingway leading 60 Analysis park accommodation with leading the design, it’s a new twist on the Developing IP Experiences eco credentials. Resort manager seaside attraction for a reinvented Considering an IP deal? Lesley Morisetti Dominque Cocquet tells all Dreamland. We meet the team exclusively shares what she’s learned 8 Read Attractions Management online attractionsmanagement.com/digital AM 1 2015 ©Cybertrek 2015 ATTRACTIONS MANAGEMENT ISSUE 1 2015 Q p64 The complex journey to building a museum at Ground Zero Q p72 CT scans of living animals offer new educational insights Q p80 Estate manager Will Brix on the visitor experience at Bombay Sapphire’s distillery and visitor attraction, designed by Heatherwick Studio 64 Museums 86 Workplace Apps Digital magazine: A Living Museum Work Mates See Attractions Management online: Behind the scenes of New York’s 9/11 Apps that manage an attraction’s attractionsmanagement.com/digital Memorial Museum – a place of collective workforce make life easier for operators. News and jobs: memory, learning and inclusion Could this software help you? For the latest attractions jobs and industry news, visit www.attractionsmanagement.com or sign up for the weekly ezine 72 Technology 90 3D/4D/5D www.attractionsmanagement.com/ezine The Secret Lives of Animals New Dimensions CT scanning offers zoo visitors new From zombie-themed dark rides to Attractions-kit.net Find suppliers 24/7 using Attractions ways of understanding animals 3D films about supersonic cars, its the Management’s dedicated search latest news, products and launches engine: www.attractions-kit.net 76 Mystery Shopper from the world of 3D/4D/5D Subscribe: Ocean Odyssey Be a part of the bigger picture and Does China’s big-budget Chimelong 96 Attractions-kit.net subscribe to Attractions Management Ocean Kingdom live up to the hype? Product Innovation To sign up, call: +44 (0)1462 471915 The latest product and supplier or visit www.leisuresubs.com 80 Visitor Attractions news from across the industry Web gallery: Spirit Maker For suppliers of products and A tour of Bombay Sapphire’s new visitor 100 Web gallery services in the worldwide attractions centre, designed by Heatherwick Studio A source of attractions services industry, turn to page 100 AM 1 2015 ©Cybertrek 2015 Read Attractions Management online attractionsmanagement.com/digital 9 the team READER SERVICES Subscriptions Denise Adams +44 (0)1462 471930 Circulation manager Choose how you read Michael Emmerson +44 (0)1462 471932 Attractions Management... EDITORIAL TEAM Managing editor Alice Davis +44 (0)1462 471918 Editor PRINT DIGITAL PDF Liz Terry +44 (0)1462 431385 Attractions Management Read Attractions The magazine is also NEWSDESK is available in glossy Management free on available as a PDF Tom Anstey print on subscription. You Digital Turning Pages edition for readers +44 (0)1462 471916 can sign up any time at and enjoy extra links who want to read Jak Phillips leisuresubs.com and searchability offline or on tablet +44 (0)1462 471938 Katie Buckley +44 (0)1462 431385 OTHER RESOURCES FROM ATTRACTIONS MANAGEMENT Helen Andrews +44 (0)1462 471902 Attractions Handbook attractionsmanagement.com ADVERTISING TEAM The latest industry stats, trends Attractions Management’s website Publisher and analysis all in one place: The features daily attractions news and Julie Badrick Attractions Management Handbook is jobs, as well as access to digital +44 (0)1462 471919 a reference guide and global resource editions of Attractions Management Advertising sales for decisionmakers.
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