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Attractions Management Issue 2 2012 Attractionswww.attractionsmanagement.com management MFC(.H))'() Attractionswww.attractionsmanagement.com management 0CCA02C8>=B<0=064<4=C MFC(.H))'() K\cljJgXib :XeX[XËjÔijkgligfj\$Yl`ck 9Xik[\9f\i jZ`\eZ\Z\eki\]fi[\ZX[\j <]k\c`e^Ëj:<FZ\c\YiXk\jk_\gXibËj-'k_Xee`m\ijXip ■)'()Fcpdg`Zj ■;`Xdfe[AlY`c\\ ■:lkkpJXib ■?XiipGfkk\i ■K`kXe`Z9\c]Xjk K@K8E@:9<C=8JK :FDD<DFI8K@E>K?<NFIC;ËJDFJK=8DFLJJ?@G B@;Q8E@8BL8C8CLDGLI 8E<NIFC<DF;<C=FI:?@C;I<EËJ8KKI8:K@FEJ6 Read Attractions Management online: www.attractionsmanagement.com/digital follow us on twitter @attractionsmag K?<D<G8IBJsJ:@<E:<:<EKI<JsQFFJ8HL8I@LDJsDLJ<LDJ?<I@K8><sK<:?EFCF>Ps;<JK@E8K@FEJs<OGFJsN8K<IG8IBJsM@J@KFI8KKI8:K@FEJs>8CC<I@<Js<EK<IK8@ED<EK Inventing the Future Triotech is proud to introduce the next generation of immersive and interactive thrill rides. Our flagship products offer intense and realistic ride film experi- ences via a multi seat motion platform, interactive gameplay and realtime graphics, creating excellent revenue for operators. Triotech Head Office International Sales China Sales 2030 Pie-IX Blvd. Suite 307 Gabi Salabi Weitao Liu Montreal (Qc), Canada H1V 2C8 [email protected] [email protected] +1 514-354-8999 WWW.TRIO-TECH.COM ATTRACTIONS MANAGEMENT EDITOR’S LETTER CELEBRATING THE UK ON THE COVER: lthough Attractions Management has a com- Titanic Belfast, p38 pletely global readership and we balance our A coverage across all world regions in every edi- READER SERVICES tion, we hope you’ll forgive us for highjacking part of SUBSCRIPTIONS this very special edition to celebrate a unique year Denise Gildea +44 (0)1462 471930 for the UK, with our focus on the Best of British. CIRCULATION MANAGER Britain is taking the opportunities afforded by the London Michael Emmerson +44 (0)1462 471932 2012 Olympic Games to celebrate its history and drive its tourism and attractions industry forward, with the opening EDITORIAL TEAM of a number of new, world-class visitor attractions such as MANAGING EDITOR Warner Bros. Studio Tour London – The Making of Harry Kathleen Whyman +44 (0)1462 471918 Potter (page 30), The Cutty Sark (page 60) Titanic Belfast (page 38) and Chocolate – EDITOR York’s Sweet Story (page 37). All in all, a bumper summer is planned. Liz Terry +44 (0)1462 431385 In addition, the UK will celebrate the Queen’s Diamond Jubilee with a bank holiday NEWSDESK in early June, while the Cultural Olympiad, which has been running since 2008, will Tom Walker +44 (0)1462 471917 culminate in the London Festival from 29 June to 9 September. This vast event is Pete Hayman +44 (0)1462 471931 offering 10 million tickets to12,000 events – staged by artists from all over the world Martin Nash +44 (0)1462 471933 – in dance, music, theatre, fashion, food, art and fi lm – and will include everything from a World Festival of Shakespeare to string quartets playing live from helicopters. ADVERTISING TEAM Download the programme here from our digital and PDF editions: http://lei.sr?a=L5I4l PUBLISHER Julie Badrick +44 (0)1462 471919 While Britain’s world cities can compete with the best when it ADVERTISING SALES comes to hotels, restaurants and entertainment, one of the UK’s John Challinor +44 (0)1202 742968 competitive edges – arguably unrivalled – is its strong heritage Jan Williams +44 (0)1462 471909 ATTRACTIONS RECRUITMENT While it’s recognised that Britain’s world cities can compete with the best when it Ben Barnard +44 (0)1462 471914 comes to hotels, restaurants and entertainment, one of the UK’s competitive edges – arguably unrivalled – is its strong heritage, and we’ve seen a shift in emphasis in tour- ADVERTISING PRODUCTION ism marketing in recent years, towards a celebration of this authenticity. Ed Gallagher +44 (0)1462 431385 Britain has a rich tradition of storytelling and a great number of stories to tell. When WEB TEAM this is coupled with an authentic location – Titanic Belfast, for example, is located on INTERNET the Harland & Wolff yard where the ship was built – it creates compelling experiences. Michael Paramore +44 (0)1462 471926 And it’s not just ancient history that’s being appreciated and celebrated. Visitors Dean Fox +44 (0)1462 471900 to Warner Bros.’ Harry Potter attraction speak highly of its authenticity and sense of Tim Nash +44 (0)1462 471917 place because the sets and locations are those used to actually make the much- Emma Harris +44 (0)1462 471921 loved fi lms. It’s this element which sets the attraction apart from the Wizarding World FUN-KIT.NET/MUSEUM-KIT.NET of Harry Potter attraction in Orlando – which is a new-build – and it shows that the PRODUCT SEARCH ENGINE approach works, whether it’s applied to ancient or more modern history. Martin Nash +44 (0)1462 471933 The London 2012 Olympic site is also destined to become part of the capi- tal’s attractions industry once the games are over. The Arcelor Mittal Orbit – Anish DESIGN Kapoor’s elaborate sculpture, which is taller than the Statue of Liberty – along with a Andy Bundy +44 (0)1462 471924 new Olympic Museum, will open to the public in 2014 (see page 72). FINANCE Sue Davis +44 (0)1395 519318 Liz Terry, editor, twitter: @elizterry Denise Gildea +44 (0)1462 471930 Rebekah Scott +44 (0)1462 471930 THE LEISURE MEDIA COMPANY PUBLISHES The Leisure Media Company Ltd, Portmill House, Portmill Lane, Hitchin, Hertfordshire SG5 1DJ UK Tel: +44 (0)1462 431385 Fax: +44 (0)1462 433909 ATTRACTIONS MANAGEMENT IS THE OFFICIAL MAGAZINE OF SUPPORTED BY e-mail: [email protected] www.attractionsmanagement.com AM 2 2012 ©cybertrek 2012 Read Attractions Management online attractionsmanagement.com/digital 5 ATTRACTIONS MANAGEMENT IN THIS ISSUE ISSUE 1 2012 24 Industry opinion: 38 Project profi le: Changing times Titanic Belfast 5 Editor’s letter In the second part of our series marking A new attraction details the splendour of 8 Science centre news our 15th anniversary, industry experts talk the Titanic, while honouring its victims about their experiences and predictions 10 Museum news Project profi le: 12 44 Zoo news 30 Top Team: Bright Spark 14 Waterpark news Warner Bros. Studio Tour Innovation and expression are key to the London – The Making of Harry Potter exhibits at Telus Spark, Canada’s fi rst 16 Theme park news Two global brands unite to form a visitor purpose-built science centre for decades 18 Heritage news attractions for the UK, which will delight 19 Gallery news Harry Potter and fi lm fans. The top team 48 Show preview: explain how they made it happen ECSITE 2012 20 Profi le: Space and time, unlimited is the theme Bart de Boer 36 Museum design: of this year’s conference in Toulouse The Netherland’s oldest theme park, Ship shape Efteling, celebrates its 60th anniversary The teams behind Amsterdam Maritime 52 Multimedia and AV: this year. CEO Bart de Boer talks about Museum and Chocolate – York’s Sweet Multi tasking why the park is so successful and how Story describe the inspiration behind A look at some of the latest multimedia it’s even caught the attention of Disney their designs for two new attractions and AV projects in the attractions sector 6 Read Attractions Management online attractionsmanagement.com/digital AM 2 2012 ©cybertrek 2012 ISSUE 2 2012 DIGITAL MAGAZINE: See Attractions Management online: attractionsmanagement.com/digital TODAY’S NEWS AND JOBS: For the latest opportunities in the attractions industry, plus global market news, check out our daily website: www.attractionsmanagement.com or sign up for e-news on www.leisuresubs.com ATTENTION 56 Mystery shopper: 72 Olympics: BUYERS! Role Model Lasting legacies Wherever you are We visit Kidzania Kuala Lumper where The events of 2012 will be beamed in the world, fi nd children get to act our adult professions around the world. We look at ways that suppliers 24/7 UK operators can capitalise on this using Attractions 60 New opening opportunity and some of the attractions Management’s dedicated leisure Cutty Sark that have been built in preparation search engine: www.fun-kit.net The world’s oldest tea clipper opened in April after a £50m development project, 76 Ticketing SUBSCRIBE: which included unexpected fi re damage Tailor made Be a part of the bigger picture and Operators can now request bespoke tick- subscribe to Attractions Management. 64 Waterparks eting solutions from suppliers, as their To sign up, call: +44 (0)1462 471915 In depth systems become even more sophisticated Waterparks continue to grow in popular- BUYERS’ GUIDE: ity, as these case studies testify 82 Product focus: For suppliers of products and FUN-KIT services in the worldwide attractions 70 Jubilee: A selection of the latest products industry, turn to page 84 Diamond opportunity Advice for operators on how to make the 84 Buyers’ guide most of the forthcoming Diamond Jubilee A source of attractions services AM 2 2012 ©cybertrek 2012 Read Attractions Management online attractionsmanagement.com/digital 7 JZ`\eZ\:\eki\E\nj I\X[p]fiYcXjk$f]]1 D`e[Dlj\ldfg\ej`eDXe`cX <Zj`k\)'() Bonifacio Art Foundation (BAF) has unveiled the Mind A<8E$98GK@JK<;<J9F@J Museum in Taguig, a city t’s with a great located in the Metro Manila deal of enthu- region of the Philippines. siasm and BAF has led the project honour that the to establish the country’s @city of Toulouse, Cité “first world-class science de l’espace and the museum”, with design work Museum of Toulouse undertaken by Ed Calma of join forces to host the Ecsite Annual Makati City-based Lor Calma Conference 2012 : Space and time, unlim- and Partners.
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