2019 Opportunities For the 5th time, the show will head to New York for a week of broadcasts from the Brooklyn Academy of Music. With star-studded appearances and interviews, live music performances and surprises in store, episodes outperform season-to-date by as much as 27%, creating massive buzz!
Brooklyn Week Performance vs. STD +2% P2+ The broad, overarching audience advantages: +1% A18+ +3% W18+ Target demos posted +9% A18-49 double-digit advantages: +9% A25-54
Source: Nielsen Media Research, 10/15/18-10/19/18 vs. 9/24/18-1/13/19, C3, Originals only, excluding repeats Strong Affinity for JKL and it’s unique programming extends to brands and products that are featured in the show
84% 73% 69%
Jimmy Kimmel Live! Agree JKL stands out Agree Brooklyn Program Affinity from other programs Week is an event in Late Night they look forward to (Top 2 Box, A lot/Somewhat) (Top 2 Box) (Top 2 Box)
“Products or brands that are talked about on JKL appear more credible”
“I am more likely to seek out information about products or brands that are on JKL”
DABC Partner Effectiveness Study Executed by Ipsos (fielded Oct 16th-20th 2018) Integrations in Brooklyn Week drive increases awareness for advertiser messaging and advertising
70% 66% Recalled seeing the Say the integration brand featured in made the more aware the show of the brand’s commercial
Ad Awareness (by Number of Episodes Watched) Which of the following brands have you seen advertised recently? +16 +2 +7 Delta vs. Control
Control 1 Episode 2 Episodes 3 Episodes
Statistically significant @ 90% confidence Statistically significant @ 95% confidence or higher DABC Partner Effectiveness Study Executed by Ipsos (fielded Oct 16th-20th 2018) Custom Integrations Help further boost the relevance of brand partners during Brooklyn Week
Brand Relevance (Top 2 Box, familiar with brand) +23 How relevant are the following brands to you? +6
79%
Of viewers enjoyed the integrations they saw
Control Exposed Featured Integration
Statistically significant @ 95% confidence or higher
DABC Partner Effectiveness Study Executed by Ipsos (fielded Oct 16th-20th 2018) Branded Coverage
• Your brand to be featured in the opening sequence (visual & verbal mention) • Custom :90 integration One Night Ownership • In-show :10 bumper • Social & digital opportunities • Point of sale opportunities • Nightly VIP tickets
• On-site activation (Branded VIP party space & lobby) Activation Week Long Week • Opportunity to re-air in hiatus week*
All concepts and creative pending approval by Jimmy Kimmel Live producers. Hiatus week integration pending show repeats Music Sponsorship Jimmy Kimmel Live has become the late-night destination to feature exclusive performances from iconic locations. Kimmel will broadcast live music with today’s biggest talent in epic locations in New York City during Brooklyn Week!
• Onstage Signage • Dynamic Bumpers Package Snapshot • Inclusion in Social Post
All concepts and creative pending approval by Jimmy Kimmel Live producers INCREMENTAL Amplify Locally Celebrate Jimmy’s return to Brooklyn with a custom campaign across your key markets
WABC KABC WLS WPVI KGO KTRK WTVD KFSN New York Los Angeles Chicago Philadelphia San Francisco Houston Raleigh-Durham Fresno
Local Integrated JKL VIP Tune-Ins Curbside Comedy Send fans to be in Custom-produced creative In this viral video series, we invite some of the live studio could be filmed at BAM or New York’s up-and-coming comedians to audience watching a Brooklyn location, riff about Brooklyn and its international Jimmy and the JKL reputation as a hipster paradise featuring show talent (if Crew –
WeekActivation 24 hours in Brooklyn - available)… seamlessly & capture opt-ins in integrating your brand and Before Kimmel comes to town, Localish a social sweepstakes! Multi reminding fans covers the best way to spend 24 hours in to be part of the fun NYC’s most beloved borough for millennials—from urban rock climbing to water-tower dinner parties. Hospitality Digital Takeovers Facebook Live Own local ABC-TV websites with high- A social correspondent Entertain VIPs with impact takeovers during Brooklyn week could be featured via tickets/green room livestream on location access before the show Taxi TV at BAM, shared across Bookend JKL content with a (;05) billboard + local ABC TV Station your brand creative in up to 18 markets social sites
One Night Ownership Night One Dronevertising Welcome guests to BAM with branded drone banners that hover over the entrance as the audience arrives INCREMENTAL Taxi Sponsorship
The Jimmy Kimmel Live segments run in the main loop of CMT Taxi TV Content
Coverage in 10,500+ Taxis in 14 Major Markets New York, Chicago, Boston, San Francisco, Miami, Orange County/Anaheim, Houston, Portland (Oregon), Las Vegas, Charlotte, Sacramento, Kansas City, Columbus, West Palm Beach, Des Moines
Flight: 7 days in all CMT Markets* Total Ads: 1,049,566 Total Impressions: 1,580,035
Your brand’s Your brand’s vertical static 5-Second Billboard will run in Your brand’s :30 brand banner appears to the left adjacent break to the content loop commercial of the video screen while that includes the Jimmy Kimmel immediately follows the Jimmy Kimmel Live Live segment: “Jimmy Kimmel Jimmy Kimmel Live content is running. Live is brought to you by {Brand}.” segment
*Package can be customized to target specific markets. All JKL content/segments in the main loop of CMT Taxi are non-branded Custom Effectiveness Opportunity JKL in BKLYN partners could potentially receive custom research measuring brand performance against priority KPIs
Brand Lift Consumer Response Attribution & Conversion
Measure shifts in brand impact Study consumer response to campaigns Ties passively-measured outcomes to measures including: or creative strategies through: campaign exposure via: ‣ Brand Affinity ‣ Attitudinal Analysis ‣ Return on Ad Spend ‣ Brand + Ad Awareness ‣ Creative Evaluation ‣ Offline Sales Lift ‣ Purchase Intent ‣ Contextual Relevance ‣ Search Lift ‣ Message Association ‣ Viewer Satisfaction ‣ Location Conversion Potential Solutions Potential Solutions Potential Solutions