sign in sign up
<<
Home , Burrell Collection

ASVA Visitor Trend Report, March 2016 Dashboard Summary, March 2016

Scotland Total Visitor Numbers Usable data was received from 230 sites. The total number of visits recorded in March 2016 was 1,824,125; this compares to 1,490,306 in 2015 and indicates an increase of 22.4%. Excluding Country Parks Month of March 1,824,125 22.4% p ASVA's Commentary and Observations for March 2016 Year-to-Date 4,225,103 10.6% p

Please note that figures can only be used when there is comparable data for both years, so if you submitted figures for Including Country Parks 2016 and do not see these in the listing, this is because 2015 data is missing and a year on year comparison is not Month of March 2,618,623 15.6% p possible. Per Region As can be seen in the first paragraph, the increase this month is a colossal 22.4%. There are a number of contributing factors not least of which was Easter falling in March 2016 and not in April as in 2015. To get a more accurate figure, we Northern 105,618 65.1% p will need to consider both months together. However, a number of sites cite other positive factors that helped boost *Northern Scotland † 95,083 64.9% p numbers. See P2 for additional comments. The dashboard summary shows increases across the board both regionally This report was Eastern Scotland 1,067,770 25.4% p and per attraction category and interestingly average spend is also up in each of the three commercial areas. produced for ASVA by Southern Scotland 48,698 14.7% p

Western Scotland 1,396,537 6.9% p Weather-wise, March started wet but then saw high pressure in control bringing blue skies and sunshine. Scotland had *Western Scotland † 612,574 13.7% p lower than the average rainfall (75%) across the month and it was also milder than the average (+1.2C) . Ironically Scotland recorded the lowest and the highest temperatures in the UK – Altnharra -8⁰C on the 10th and 31st and Braemar saw 19⁰C on the 17th. Sunshine amounts were average. Per Attraction Category

Heritage/historic property/stately 397,191 39.7% p house Museums & Galleries 895,160 14.6% p Zoo/wildlife/safari 100,867 55.2% p park/aquarium Sports & activities 19,911 84.1% p Forest park/ 794,498 2.6% p country park Gardens 81,135 0.9% p Science Centre 62,577 19.9% p Distillery/whisky 50,025 25.2% p related Visitor Centre 107,848 11.6% p Boat Trip/Marine 33,632 66.9% p Other 75,779 27.6% p

Spend per Ticket SPV1 Retail SPV Catering SPV ticket sold2 5.11 (80) 8.84 (43) 1.86 (59) 1.55 (9) * † Excluding Country Parks 3.8% p 2.9% p 2.5% p 26.9% p

For further information, contact ASVA at: Confidential information for ASVA members only e-mail: [email protected] Please do not further distribute this report without permission from ASVA Tel: 0141 229 0923 Any commentary to press will be managed by ASVA

2

Year-on-Year

Visitor Numbers Visitor Numbers

Month

Latest 22.4% p

1,824,125

3,827,114

1,490,306

3,489,432

2,558,823

2,552,800

2,387,225

2,256,235

2,155,066

1,824,125

1,362,271

1,257,559

1,157,383 1,038,707

Apr 15 May 15 Jun 15 Jul 15 Aug 15 Sep 15 Oct 15 Nov 15 Dec 15 Jan 16 Feb 16 Mar 16 Mar 16 Mar 15

Additional Comments Blair Castle "Easter falling into March helped the month considerably, compared to the previous year when it fell in April. The school Ticket SPV Retail SPV Catering SPV Ticket Spend

holidays this year seemed to be inconsistent which did not help us planning. We have had a noticeable increase in 3.8% p

French visitors in the start of the year too."

Retail Spend £5.11

Callendar House "Large scale sporting event in Callendar Park increased visitor numbers during the period." £4.92 2.5% p

New Lanark Visitor Centre "We hosted the Keeping in Stitches textile exhibition throughout the month of March. As Easter moved Catering Spend

into March in 2016 we hosted our annual 2-day Easter event on 27 & 28 March - this was extremely popular in 2016. 26.9% p

Our Itison offer, which had begun in January, expired on 24 March 2016, so many people redeemed their vouchers

£1.86 £1.81

towards the end of the month." £1.55 £1.22

National Museum of Flight "The National Museum of Flight was up an extremely impressive 183% on 2015, following a hugely successful launch of two redeveloped hangars over the Easter Weekend. These had previously been closed to the public since November 2014." Mar 16 Mar 15 National Museum of Rural Life "The National Museum of Rural Life was a significant 69% up on March 2015, benefitting from good weather,

active promotion and the early Easter Weekend (27 March 2016 vs 5 April 2015)."

National Museum of Scotland "The National Museum of Scotland achieved a 24% increase in visitor figures year-on-year. £8.84

This is partly due to the early Easter weekend. The museum also benefitted from the popular Build It! Adventures £8.59 Spend per with Lego Bricks programme, the International Science Festival (which began on Saturday 26 March, ticket sold with very popular Lego-themed activity in the Grand Gallery as well as other workshops and events at the museum) 2.9% p and the opening of the major exhibition Celts (10 March to 25 September)."

National War Museum "The 's visitor figures were 35% up on the previous year, this reflects strong numbers at Edinburgh Castle itself."

ScotlandsPeople Centre "Regrettably, due to a major IT incident, it was necessary to close the ScotlandsPeople Centre from Thursday, 24 March to Friday, 1 April inclusive. This obviously had a marked impact on visitor numbers for the month." ______1 Ticket spend per visitor (Ticket SPV) divides the total ticket revenue by the number of visitors from ticket-revenue submitting sites. Mar 16 Mar 15 2 Spend per ticket sold divides the total ticket revenue by the number of tickets sold. 3

Site-specific report March 2016

u Responses for March 2016 were received from 230 sites. u 13 sites requested confidentiality, and although their numbers have been included in the calculations, they do not appear in the tables below. u 48 sites have not submitted results or were closed this month last year and thus do not appear in the tables below.

March March 2016 2015 Y-o-Y 2016 2015 Y-o-Y Aberdour Castle 926 598 55% Dirleton Castle 1722 1267 36% Aberlour Distillery 564 398 42% Discovery Point 4748 3168 50% AD Rattray Whisky Experience and Whisky Shop 740 458 62% Doune Castle 4972 2719 83% 421 98 330% Drum Castle, Garden & Estate 1164 134 769% Almond Valley Heritage Trust 12871 6876 87% Drumpellier Country Park 83559 74188 13% Arbroath Abbey 692 747 -7% Dryburgh Abbey 1190 559 113% Arduaine Garden 422 140 201% Dumbarton Castle 1603 777 106% Argyll's Lodgings 3049 2000 52% & Camera Obscura 1334 1124 19% Auchindrain 38 45 -16% Dunblane Cathedral 1271 1071 19% Bannockburn 3212 3231 -1% Science Centre 7471 6090 23% Benmore Botanic Garden 5055 4210 20% Dunfermline Palace 577 271 113% Black House 24 113 -79% Dunstaffnage Castle 706 362 95% Blackness Castle 1989 1007 98% Edinburgh Bus Tours 26700 16118 66% Blair Athol Distillery Visitor Centre 1368 363 277% Edinburgh Castle 108864 77457 41% Bothwell Castle 986 114 765% Edinburgh Zoo 59118 34976 69% Branklyn Garden 254 31 719% Elgin Cathedral 515 305 69% Brodie Castle 278 262 6% Falkland Palace & Garden 3018 1882 60% Museum 2755 2174 27% Fort George 2288 1347 70% Caerlaverock Castle 2470 1176 110% Fyvie Castle 301 92 227% Calderglen Country Park 92266 79926 15% Gallery of Modern Art 47867 46023 4% Callendar House 4266 1365 213% Georgian House 2217 2342 -5% Camperdown Wildlife Centre 9063 4721 92% Gladstone's Land 349 600 -42% Caol Ila Distillery Visitor Centre 326 314 4% Glasgow Cathedral 7195 5336 35% Cardhu Distillery Visitor Centre 318 228 39% Resource Centre 1777 1480 20% Castle Campbell 875 383 128% 33638 27124 24% Centre for Contemporary Arts 31566 31531 0% Glen Ord Distillery Visitor Centre 668 562 19% Chatelherault Country Park 60419 52412 15% Glencoe 857 554 55% 8818 3570 147% Glenkinchie Distillery Visitor Centre 2715 1516 79% and Art Gallery 2216 3415 -35% Glenlivet Distillery 1526 657 132% Clynelish Distillery Visitor Centre 129 181 -29% Greenbank Garden 2868 561 411% Craigmillar Castle 1589 1159 37% Haddo House 46 17 171% Crathes Castle, Garden & Estate 941 1192 -21% Holmwood 132 48 175% Culloden Battlefield visitor centre 3348 2548 31% 622 729 -15% Culzean Castle 929 258 260% Hugh Miller Museum & Birthplace Cottage 86 60 43% Culzean Country Park 11286 4285 163% Huntingtower Castle 513 350 47% Dallas Dhu Distillery 246 109 126% Huntly Castle 441 373 18% Dalwhinnie Distillery Visitor Centre 1133 1237 -8% Inverewe Garden & Estate 289 43 572% 1388 2114 -34% Iona Abbey 1489 637 134% Dawyck Botanic Garden 3221 2512 28% J M Barrie's Birthplace 74 18 311% Dewar’s Aberfeldy Distillery 2916 1855 57% Jacobite Cruises Ltd 13127 3906 236% 4

March March 2016 2015 Y-o-Y 2016 2015 Y-o-Y Jedburgh Abbey 844 690 22% Royal Burgh of Culross 599 167 259% John Gray Centre 12803 19548 -35% Royal Lochnagar Distillery Visitor Centre 452 444 2% Johnstons of Elgin 13168 12214 8% Scotland Street School Museum 4652 5731 -19% Kelvingrove Art Gallery and Museum 95931 90852 6% ScotlandsPeople Centre 1136 1556 -27% Lagavulin Distillery Visitor Centre 523 404 29% Scottish Crannog Centre 776 15 5073% Lauriston Castle 5477 5280 4% Scottish Dolphin Centre 3872 2109 84% Linlithgow Palace 4428 2569 72% Scottish Fisheries Museum 6995 7113 -2% Logan Botanic Garden 858 647 33% Scottish National Gallery 88660 75939 17% Low Parks Museum 2257 1923 17% Scottish National Gallery of Modern Art 44947 32474 38% Macduff Marine Aquarium 3030 3410 -11% Scottish National Portrait Gallery 22538 26805 -16% Malleny Garden 8 57 -86% Scottish Seabird Centre 19675 15296 29% Mcmanus Galleries 12191 13250 -8% Skara Brae 1452 1220 19% Melrose Abbey 2144 1199 79% St Andrews Castle 4037 3092 31% 1335 1872 -29% St Andrews Cathedral 2013 1403 43% Mugdock Country Park 46637 47153 -1% St Giles' Cathedral 78623 62737 25% Museum of Childhood 15097 11097 36% St Vigeans 9 5 80% 6707 6294 7% Stirling Castle 29911 22368 34% National Mining Museum Scotland 4876 5015 -3% Stirling Smith Art Gallery and Museum 3165 4747 -33% National Museum of Flight 6715 2370 183% Strathclyde Country Park 445216 466693 -5% National Museum of Rural Life 11353 6720 69% Strathisla Distillery 466 334 40% National Museum of Scotland 143657 116180 24% Summerlee Museum 17376 10540 65% National War Museum 47173 35018 35% Sweetheart Abbey 403 145 178% Nevis Range 19054 10262 86% Talisker Distillery Visitor Centre 1333 835 60% Visitor Centre 8561 6426 33% Tantallon Castle 3075 2052 50% New Lanark World Heritage Site 25763 23960 8% 220 960 -77% Oban Distillery Visitor Centre 1575 1449 9% The Burrell Collection 12943 12789 1% Our Dynamic Earth 21468 18994 13% The Famous Grouse Experience 4989 4292 16% Paisley Museum 2642 1650 60% The of Art 652 583 12% Palacerigg Country Park 43651 43151 1% the Hunterian Museum and Art Gallery 12598 12292 2% Pitmedden Garden 86 90 -4% The Nelson Monument 1348 641 110% House 5933 3912 52% The People's Palace Museum 30082 32702 -8% Priorwood Garden 144 4 3500% The People's Story 4555 4312 6% Provand's Lordship 5993 4933 21% The Real Mary King's Close 15553 13240 17% Queensferry Museum 328 551 -40% The Royal Yacht Britannia 20505 16250 26% 98338 79675 23% The Scotch Whisky Experience 25086 22044 14% Robert Burns Birthplace Museum 11394 14512 -21% The Scott Monument 4605 2864 61% Robert Burns Centre 2363 1006 135% The Scottish Parliament 25173 25354 -1% Robert Burns House 501 534 -6% The St Mungo Museum of Religious Life And Art 9812 8435 16% Robert Smail's Printing Works 134 7 1814% The Willow Tea Rooms 12617 11247 12% Rosslyn Chapel 9232 6733 37% Threave Estate 2903 2134 36% Rothesay Castle 743 316 135% Tomatin Distillery Visitor Centre 2072 1197 73% Royal Botanic Garden Edinburgh 67930 72147 -6% Tormiston Mill 448 376 19% 5

March 2016 2015 Y-o-Y Tullibardine 519 774 -33% Urquhart Castle 15769 8916 77% 4105 666 516% Weaver's Cottage 43 17 153% Writers Museum 4717 3461 36%