Maulana Azad Library, Aligarh Muslim University
IMPACT OF ADVERTISEMENTS ON BUYING BEHAVIOUR WITH SPECIAL REFERENCE TO SONY AND SAMSUNG’S ELECTRONIC PRODUCTS – A STUDY OF HOUSEHOLDS IN ALIGARH CITY THESIS SUBMITTED FOR THE AWARD OF THE DEGREE OF Doctor of Philosophy IN Commerce BY UZMA RUKHSAR UNDER THE SUPERVISION OF Dr. MOHD. SHADAB KHAN Maulana Azad Library,DEPARTMENT Aligarh OF COMMERCE Muslim University ALIGARH MUSLIM UNIVERSITY ALIGARH (INDIA) 2018 Maulana Azad Library, Aligarh Muslim University Maulana Azad Library, Aligarh Muslim University Maulana Azad Library, Aligarh Muslim University ACKNOLEDGEMENT First and foremost, I bow in deep reverence to “Almighty Allah”, who is the source of entire knowledge and wisdom endowed to mankind. Allah the most merciful, most beneficent, most adorable, who is omnipresent, omnipotent and omniscient to whom I indebted and I bow my head before “Almighty Allah” for paying my thanks. My vocabulary fails in expressing my indebtedness to my mentor and supervisor Dr. Mohd. Shadab Khan,Assistant Professor,Department of Commerce, Aligarh Muslim University, for his excellent spirit, vigilant guidance, sustained interest, constructive criticism, inexhaustible encouragement, benevolent behaviour and valuable suggestions throughout the course of research in a benign and amiable atmosphere. I also express my utter gratitude to Prof. Mohd. Mohsin Khan, Chairman, Department of Commerce and Prof. Imamul Haque, Dean, Faculty of Commerce, A.M.U. Aligarh for their co-operation and encouragement throughout the period of study. I am highly thankful to Prof. Ziauddin Khairoowalaex-Chairman, ex- Dean, Faculty of Commerce, Aligarh Muslim University, for his kind support and worthy suggestions which have been of great value in this study. My warm gratitude to Prof.
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