BBC Radio 4 Tues, 16.00-16.30

Home , A Good Read, BBC Radio 4, Costing the Earth, Great Lives

Slide 1 Summary Points • Reach and share is consistent over time with Q1 17 bringing in an audience of 714k/7.4% share

• Audience appreciation for the slot comes in just under the Radio 4 average (79 vs. 81)

• The audience to this slot is older (38% are 65+) and more well off (71% are ABC1)

Slide 2

Weekly Reach (000’s): Share of listening: Av. Hrs per listener:

714 7% 00:27 16.30 - 48% 52% AI average:

Average age: Tuesday 1602: Tues, 16.00 Tues, 1602: Tuesday

Proportion who – 58 also listen to: Costing the Earth / Proportion target Mastertapes Tue 15.30-16.00: 56% audience: A Good Read / Great Lives

SNAPSHOT Tue 16.30-17.00: 73% (35-54 ABC1) : 18% The Kitchen Cabinet / Short Cuts Tue 15.00-15.30: 43%

Source: RAJAR Q1 2017 15+/Pulse Slide 3 Live radio listening performance & appreciation

Slide 4 Q1 17 bringing in in 714k/7.4%share Q1 17bringing with time over steady held has share and Reach Source: RAJAR Q1 2017 15+ RAJAR 2017 Q1 Source: 0.5 10 1.5 0 8 6 9 4 2 3 5 7 1 0 1 Q2 Q2 15 827 7.7

Q3 Q3 15 717 7.2

Share % Q4 Q4 15 904 8.7

Q1 Q1 16 851 8.8

Slide Slide 5

Q2 Q2 16 752 7.1

Reach (000s) Q3 Q3 16 765 7.4

Q4 Q4 16 872 8.4

714 Q1 Q1 17

7.4 0 200 400 600 800 1000 The show’s appreciation (AI) performs just below the Radio 4 average

Appreciation Index

2015 2016

81 80 Tue 16.05 79 79 Radio 4 Average

Source: Pulse Panel Time spent per listener has stayed steady on the year, with a small increase in 15-34s (+1 min)

Q1 16 Q1 17

Ave. hours per listener 00:28

00:27 00:27 00:27 00:27 00:27

00:26 00:26

Adults 15+ 15-34 35-54 55+

Source: RAJAR Q1 2017 15+ Slide 7 The last two quarters have shown audience reach build in the last 15 minutes of the programme

1000 Reach (000s) Tuesday 1602 Tues, 16.00-16.30 Q1 2016 900 Q4 2016

800 Q1 2017

700

600

500

400

300

200

100

0 15:30 15:45 16:00 16:15 16:30 16:45

Source: RAJAR Q1 2017 15+ Slide 8 The Audience

Slide 9 The audience to this slot is older (38% are 65+) and more well off (71% are ABC1)

15-24 25-34 35-44 7% C2DE 1% 65+ 10% 29% 38% female 50% 50% male 19% 45-54 71% 24% ABC1

55-64

The programme attracts a The audience skews 65+: The audience skews balanced audience: 38% are 65+ more well off: 50% vs 50% 71% are ABC1 Radio 4 Average: Radio 4 Average: 36.5% aged 65+ Radio 4 Average: Male: 51.1%, Female: 48.9% 74.6% ABC1

Source: RAJAR Q1 2017 15+ Reach among 55+ has moved in an upward trajectory over the last 10 years with younger audiences seeing little change

700 Reach (000s) by age groups for Tuesday 1602 Tues, 16.00-16.30

600 572 500

400

300 252 200

100 49

Q4 2010 Q4 2013 Q3 2015 Q4 Q2 2007 Q2 2007 Q3 2007 Q4 2008 Q1 2008 Q2 2008 Q3 2008 Q4 2009 Q1 2009 Q2 2009 Q3 2009 Q4 2010 Q1 2010 Q2 2010 Q3 2011 Q1 2011 Q2 2011 Q3 2011 Q4 2012 Q1 2012 Q2 2012 Q3 2012 Q4 2013 Q1 2013 Q2 2013 Q4 2014 Q1 2014 Q2 2014 Q3 2014 Q4 2015 Q1 2015 Q2 2015 Q3 2016 Q1 2016 Q2 2016 Q3 2016 Q4 2017 Q1 15-34 35-54s 55+ Linear (35-54s) Linear (55+)

Source: RAJAR Q1 2017 15+ Slide 11 Listening by platform and location

Slide 12 The majority of people listen at home (54%) with around a third also listening in cars.

54% 36% 10%

Source: RAJAR Q1 2017 15+ At home listening picks up slightly in the latter half of the slot while there is little change to reach in car and work

600 Reach (000s) Tuesday 1602 Tues, 16.00-16.30 At Home In A Car/Van/Lorry 500 At Work/Elsewhere

400

300

200

100

0 15:30 15:45 16:00 16:15 16:30 16:45

Source: RAJAR Q1 2017 15+ Slide 14 Listening to the show via digital devices is increasing with online seeing the biggest uplift across 3 years

AM/FM DAB Online

2014: 61.6% 2014: 29.8% 2014: 3.5% 2017: 61.2% 2017: 30.1% 2017: 6.3%

Source: RAJAR Q1 2017 15+ Slide 15

Slide 16