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The BBC in Scotland

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The BBC in Scotland The BBC in Scotland July 2013 1 Introduction The BBC has been providing valued programmes and services in Scotland since its foundation and BBC Scotland is Scotland’s principal public service broadcaster. At the core of its public mission is the delivery of impartial news and information to the people of Scotland and the UK – a responsibility of paramount importance as Scotland votes in the referendum on independence in 2014. The BBC has stated that it will not enter into any public or private discussions about its future or the shape and nature of its services after the referendum until that referendum has taken place. To do so might compromise perceptions of the impartiality and balance of its coverage at this critical time. However, to allow an informed debate to take place outside the BBC, we believe it is valuable to set out some facts and figures about the BBC in Scotland and to provide consistent data and a shared resource of information for interested parties. The information within this document relates to 2011/12. This document sets out: the overall performance of the BBC in Scotland; the BBC’s pan-UK services available in Scotland, together with their audience impact and spend in Scotland; the BBC’s services for Scotland, including their spend, hours of output and audience impact; the BBC’s activities in Scotland that go beyond broadcasting, such as its partnerships; the availability and distribution of BBC services in Scotland, both pan-UK and Scotland-only; operational information about BBC Scotland; where to go for further information. 2 2 Overall performance of the BBC in Scotland The BBC aims to provide licence fee payers in Scotland with distinctive programmes and services on television, radio and online. On average, it reaches 94% of the Scottish public every week, taking TV, radio and online together. The average time spent by audiences on those services is 18hrs 46mins per week per person. In the table below, and throughout this document, audience performance is compared to that of the whole UK taken together. Pan-BBC Reach Average Weekly Reach and Average Weekly Time Spent per User Age 16+ Time Spent Average Weekly Reach (per user) (%) (hh:mm) UK Scotland UK Scotland All BBC 96.0 94.1 19:25 18:46 Source: BBC Cross-Media Insight Survey (CMI) by GfK for the BBC, 27,950 UK responses, 2,340 Scotland responses, 16+, 2012. Pan-BBC reach and time spent: watching BBC TV channels, tuning into BBC radio services, going online to access BBC websites, catching up on programmes via iPlayer, accessing the red button and accessing mobile content. Reach 15-minutes+ Audience perceptions of the BBC in Scotland have tended to be lower than the UK average. Scores have increased in Scotland in recent years, as have scores across the UK. Pan-BBC Quality Measures Age 16+ General Impression of the BBC Mean score out of 10 UK Scotland All BBC 7.0 6.6 Source: The BBC Accountability and Reputation Tracker survey by Kantar Media for BBC, 12,175 UK adults and 2,033 Scotland adults, 16+, 2012. Mean score out of 10 where 1= extremely unfavourable and 10 = extremely favourable. Full question wording: “Thinking about the BBC as a whole - not just the programmes, but the sort of organisation the BBC is and the way it goes about providing a public broadcasting service, overall, what do you think of the BBC? On a scale of 1 to 10, where 1 means extremely unfavourable and 10 means extremely favourable, please tell me your general impression of the BBC.” 3 3 The BBC’s pan-UK services All the BBC’s pan-UK – or network – services are available across Scotland. On television that means: BBC One, BBC Two, BBC Three, BBC Four, CBBC, CBeebies, BBC News, BBC Parliament and the BBC Red Button service in standard definition; and BBC One Scotland and BBC Two in high definition. On radio that means: Radio 1, 1Xtra, Radio 2, Radio 3, Radio 4, Radio 4 Extra, Radio 5 live, Radio 5 live sports extra, 6Music and the BBC Asian Network. Online that means: BBC Online and BBC iPlayer. 3.1 BBC Network Television The BBC’s TV services have a weekly reach of 86% in Scotland, with viewers tuning in for an average of 11hrs 23mins each week. Viewers in Scotland watch, on average, 24 minutes more BBC TV output per week than UK audiences. In 2012 the BBC’s TV services attracted a 32.2% total audience share in Scotland, slightly less than the total audience share in the UK of 33.6%. The percentage average weekly reach of BBC TV in Scotland is on a par with the UK average, as is audience appreciation for BBC television services. BBC TV Quality Measures Appreciation Index (AI) Audience Aged 16+ AI out of 100 UK Scotland All BBC TV 83.1 82.4 BBC One (including BBC One HD) 82.7 82.0 BBC Two 83.9 83.5 BBC Three 84.2 83.3 BBC Four 85.4 85.2 Source: Pulse panel of 20,000 UK adults 16+, 2,800 in Scotland, by GfK for the BBC, 2012. Appreciation Index (AI): average out of 100 based on scores respondents give to programmes they watched on the previous day (respondents give the programme a score out of 10 and the average of all the marks is multiplied by 10 to give an AI out of 100). Channels that are not measured are CBeebies, CBBC, BBC News Channel and BBC Parliament. 4 Average Weekly Reach and Average Weekly Time Spent per User Audience Aged 4+ Average Weekly Reach Time Spent (%) (per user) (hh:mm) UK Scotland UK Scotland All BBC TV 85.8 85.8 10:59 11:23 BBC One (including BBC One HD) 77.7 78.3 7:41 8:02 BBC Two 51.7 53.7 3:18 3:18 BBC Three 23.3 24.2 1:59 1:53 BBC Three (target audience: 16-34 year 29.9 31.1 2:27 2:16 olds) BBC Four 14.0 14.4 1:43 1:42 CBBC (3-min+ reach)^ 8.9 7.7 2:13 2:04 CBBC (3-min+ reach, target audience: 6- 36.6 33.5 2:51 2:34 12 year olds)^ CBeebies (3-min+ reach)^ 10.5 9.7 3:18 3:24 CBeebies (3-min+ reach, target audience: 48.4 49.1 4:05 4:09 0-6 year olds*)^ BBC News channel (3-min+ reach, 16+) 19.2 20.1 1:43 2:00 BBC Parliament (3-min+ reach, 16+) 1.3 1.4 0:45 0:35 Source: BARB, data is based on the 4+ population and 15 minutes+ consecutive reach unless otherwise stated, 2012. *This is measured as children aged 4-6 and ‘housewives’ with children aged 0-3. NB: SMALL SAMPLE SIZE IN SCOTLAND <100. (A housewife is defined as the member of the household who is solely or mainly responsible for the household duties/the weekly shop. A housewife may be female or male and there could only be one 'housewife' per household. Housewives with children aged 0-3 are housewives who live in a household in which a child aged 3 also lives.) ^Figures based on 15-min reach as follows: -CBBC: Among 4+ population, reach: UK: 6.8%, Scotland: 5.9%; time spent per user: UK: 2:52, Scotland: 2:41. -CBBC: Among 6-12 year-olds, reach: UK: 31.1%, Scotland: 27.9%; time spent per user: UK: 3:22, Scotland: 3:04. -CBeebies: Among 4+ population, reach: UK: 8.6%, Scotland: 8.0%; time spent per user: UK: 3:59, Scotland: 4:07. -CBeebies: Among 0-6 population*, reach: UK: 42.8%, Scotland: 43.7%; time spent per user: UK: 4:37, Scotland: 4:40. Network production and commissioning in Scotland In 2011/12, BBC Scotland produced 882 hours of originated TV for network channels, of which 279 hours were for BBC One, 445 hours for BBC Two, 30 for BBC Three, 36 for BBC Four, 62 for CBBC and 30 for CBeebies. Recently, key titles have included Mrs Brown’s Boys for BBC One, which maintained its popularity with audiences and has been re-commissioned; new comedy for BBC Four, with Bob Servant Independent; Hollywood superstars William Hurt and Brian Dennehy starred in The Challenger, a drama documentary and co-production with the Science Channel; TV drama Shetland was re-commissioned for a six–part network series and Waterloo Road relocated to Greenock, bringing with it over 200 jobs and c£20m investment into the Scottish creative sector. 5 Production from Scotland for the BBC’s pan-UK TV networks accounted for nearly £80m in 2011. The BBC has set a target of 8.6% of eligible network TV spend by 2016 to be spent in Scotland, equivalent to its share of the population. £80m equates to c9% achieved by the end of 2011, which exceeds the spend target set for 2016. Recent changes in the BBC network commissioning and production strategy have resulted in a number of key BBC posts being located in Scotland. The BBC Head of UK Arts Production and the most senior UK Creative post within in-house Factual Programming (Controller, Factual) are now based in Scotland, further establishing Scotland as a centre of excellence in Arts and Factual programme production. They have joined the Executive Editors, Commissioning (Entertainment and Comedy) and the Executive Producer, Commissioning (Daytime), who are also based at BBC Scotland headquarters at Pacific Quay, Glasgow. 3.2 BBC Network Radio The BBC’s pan-UK radio services reach around 60% of the audience in Scotland, lower than across the UK and listeners spend around 10% less time listening to it.
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