BBC Trust Public Consultation on the BBC's Speech Radio Services

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BBC Trust Public Consultation on the BBC’s Speech Radio Services

A report by ICM on behalf of the BBC Trust

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Table of contents

1. Background and Methodology ...... 3 1.1 About the Review and Public Consultation ...... 3 1.2 The Speech Radio Consultation ...... 3 1.3 Service Licences for Speech Radio Stations ...... 3 1.4 BBC Speech Radio Station Remits ...... 4

2. Methodology ...... 5 2.1 Introduction ...... 5 2.2 Collecting responses ...... 5 2.3 Handling responses ...... 6 2.4 Grouping and analysing responses ...... 7 2.5 Interpreting results ...... 7 3. Findings for each station ...... 8 3.1 Radio 4 ...... 8 3.2 Radio 4 Extra ...... 20 3.3 Radio 5 live ...... 25 3.4 Radio 5 live sports extra ...... 34 4. Appendix ...... 39

1 Background and Methodology

1.1 About the Review and Public Consultation The BBC Trust is the governing body of the BBC. The BBC Trust’s responsibility is to get the best out of the BBC for licence fee payers; whether that means protecting its independence, or ensuring that the BBC continues to provide excellent value for money while staying true to its principles. The Trust must also ensure that the BBC has high standards of openness and transparency.

To achieve this, the Trustees must keep in close contact with licence fee payers, being aware of and understanding their expectations of the BBC. They do this via research, consultation with the public and through the work of the BBC Audience Councils. A key element of the BBC Trust’s work is to consult publicly. This is done as part of their ongoing cycle of ‘service reviews’ of the BBC’s channels and services.

The BBC Trust commissioned ICM Unlimited to log, code and analyse consultation responses. 1.2 The Speech Radio Consultation The BBC Trust has conducted consultations on each of the speech radio stations previously. However, the 2014/15 Speech Consultation is the first occasion on which the full portfolio of speech stations has been reviewed at the same time. The stations included in this consultation were:

● BBC Radio 4 ● BBC Radio 4 Extra ● BBC Radio 5 live ● BBC Radio 5 live sports extra 1.3 Services Licences for Speech Radio Stations Each BBC radio station has a ‘service licence’, which details its remit, outlining the overall format and particular characteristics the output of the service should embrace. The review will assess the performance of each station against its remit.

1.4 BBC Speech Radio Station Remits The service remit for each of the stations included in the consultation is outlined below:

BBC Radio 4 The remit of Radio 4 is to be a mixed speech service, offering in- depth news and current affairs and a wide range of other speech output including drama, readings, comedy, factual and magazine programmes. BBC Radio 4 Extra The remit of Radio 4 Extra is to provide speech-based entertainment. Its schedule should include comedy, drama, stories, features, readings and programmes that appeal to children.

BBC Radio 5 live The remit of BBC Radio 5 live is to provide live news and sports coverage.

BBC Radio 5 live sports extra The remit of BBC Radio 5 live sports extra is to bring a greater choice of live action to sports fans by offering a part-time extension of BBC Radio 5 live.

2 Methodology

2.1 Introduction The Speech Radio consultation ran for 12 weeks, between 2nd December 2014 and 23rd February 2015.

The primary means of participating in the consultation was online or by post, using the BBC Trust’s official consultation document. The consultation questionnaire was co-designed by the BBC Trust and ICM. Respondents were instructed to complete as many, or as few, of the questions as they wished.

For each radio station, the BBC Trust asked people for their views on the following:

BBC Radio 4  Overall views of the station;  News, current affairs, documentaries and factual programming;  Drama and comedy;  The station’s use of digital technologies.

BBC Radio 4 Extra  Overall views of the station.

BBC Radio 5 live  Overall views of the station;  The news;  Commentary, news and other programmes on sports;  The station’s use of digital technologies.

BBC Radio 5 live sports extra  Overall views of the station. The consultation questionnaire also contained a series of demographic questions, designed to help the BBC Trust understand the views of specific sections of the population who had chosen to respond to the consultation.

2.2 Collecting responses Public consultations are a democratic exercise in the sense that any member of the public is eligible to take part should they wish to. In order to engage with a broad range of licence-fee payers, the consultation was made available through a range of platforms (details provided below). The consultation was also promoted using a variety of channels, with promotional trails, editorial mentions and interviews on the radio stations themselves, a link on the BBC Trust website, and Twitter was also used.

In total, 5,256 members of the public responded to the consultation in the following ways:

Online responses (4,477)

● The large majority of responses were submitted online via the BBC Trust’s online consultation platform.

Email responses (51)

● Completed consultation questionnaires: Some respondents downloaded a copy of the consultation questionnaire and emailed it to the BBC Trust via the dedicated consultation inbox. ● Freeform: Some respondents chose to complete a freeform response by email rather than submitting their response using a questionnaire format.

Postal responses (698) ● Completed consultation questionnaires: Respondents were also able to download a copy of the consultation questionnaire and post it to the BBC Trust. Hard copies of the questionnaire were available by request via a publically advertised phone number. ● Freeform: Respondents could also choose to write a freeform response by letter, rather than submitting their response using a questionnaire format. Twitter (28)

● Publicity: The consultation was publicised through the BBC Trust account as well as through the individual radio stations’ accounts. A link to the full online consultation was provided so that people could access the whole questionnaire. ● Responses: For the second time in a BBC Trust public consultation, responses were accepted through Twitter using the hashtag #trustreview. Overall, 44 tweets were received in relation to the review (note that some respondents sent more than one tweet).

Telephone (2)

● To ensure that the consultation was accessible to everybody, ICM offered the option of submitting a response by telephone on request.

● ICM conducted 2 consultation interviews by phone.

2.3 Handling responses Each consultation response received by ICM has been entered electronically and is stored on a secure centralised system. Every response has received a unique ID code and to protect the privacy of consultation respondents, all personal data has been separated from responses.

ICM’s response handling procedures have been designed for compliance with ISO 27001 and ISO 20252, the international standards for data security and market research.

2.4 Grouping and analysing responses ICM’s expert team grouped all responses to each question into themes, enabling accurate analysis of each question.

A key element of the analysis process for any consultation is the development of a thematic analysis framework by which open questions can be analysed. An initial framework based on the first 1,000 responses evolves and is refined throughout the rest of the consultation. This framework is a flexible document that develops as analysis progresses.

2.5 Interpreting results This report presents the views of the 5,256 people who responded to this public consultation using any of the channels outlined in the ‘collecting responses’ section of this report.

The responses reported here represent the views of those who chose to participate in the consultation, and may not be representative of the population as a whole, or of listeners to BBC Speech Radio.

ICM has analysed all responses to the consultation. Some respondents chose to give their views on more than one station, and some which they do not listen to. While all views have been covered in relation to each radio station, the analysis has a greater focus on responses from people who listen to the given station.

This report presents feedback on each station thematically, rather than question-by- question.

3 Findings for each station

Radio 4 The remit of Radio 4 is to be a mixed speech service, offering in- depth news and current affairs and a wide range of other speech output including drama, readings, comedy, factual and magazine programmes.

Summary

The majority who responded to this part of the consultation are loyal Radio 4 listeners. Nearly all of them have listened to the station regularly for years and in the vast majority of cases, decades (see figure 3.1 below). Several respondents listen to Radio 4 constantly throughout the day, while others tune in specifically for certain programmes, or choose to catch up via podcasts and on-demand content.

The station is held in high regard by the majority of those responding to the consultation, and for many it is perceived as a lifeline and regarded as thought-provoking, intelligent and a national institution. A range of respondents praise all aspects of the station from its content, presentation style, presenters and schedule.

Comedy and drama programmes are held in high regard by a large proportion of consultation respondents. Radio 4’s comedy programmes have a number of loyal fans who enjoy the intelligent and irreverent style.

The station’s drama output is praised for its diversity and eclecticism, and the majority of respondents are complimentary about its quality and breadth. They specifically mention their enjoyment of dramatisations of novels, book readings and serials on the station.

News and factual programmes are also held in high regard by listeners. There is an overarching perception that Radio 4’s news content is informative and reliable.

Much of the station’s factual programming is considered diverse, enlightening and incisive. However, some listeners say they would like more factual history programmes, digital and technology programmes, science programmes and more in-depth analysis of news and current affairs.

Whilst many of the Radio 4 listeners who responded to the consultation claim not to be completely digitally literate, some did say that they enjoy catching up with shows on podcasts or on iPlayer. However, most of those who did express a view would prefer if social media did not feature on the station. This finding is less surprising given the older than average demographic profile of respondents, and the number of years they have spent listening to Radio 4 (see the report appendix for a full breakdown by age).

Figure 3.1 Length of respondents’ Radio 4 listenership Less than a 1 -2 Years 3-5 Years 6-10 Years 11-20 Years Over 20 year years 1% 2% 4% 6% 10% 74%

There is a view among a small proportion of avid and loyal listeners that the station has declined in quality recently. Some of these listeners view some of the changes to long- running programmes, such as The Archers, unfavourably. But at the same time, many listeners also question whether certain long-standing programmes are still suitable for 2015 in their current format. For example, several respondents call for the secularisation of ‘Thought for The Day’ on the Today programme, although a substantial number of listeners maintain that religion does have a place on the programme. A number of older respondents aged over 55 are concerned that the station may be attempting to modernise too quickly in an attempt to attract a broader and younger audience.

Overall views on Radio 4

The station is held in high regard by the overwhelming majority of those who responded to the Radio 4 consultation

Most Radio 4 listeners who responded are loyal fans of the station and have listened to the station for twenty years or more. There is a very strong sense of familiarity among these long-term listeners, and many of them regard Radio 4 as a long-term companion.

“Would happily pay my full licence fee for R4 alone - it's a life enhancing station!” (Female, 65-74)

“Without Radio 4 our lives would be empty! We wake up to it and go to sleep with it - programmes rarely disappoint and we hope the variety of what is broadcast will never change. Well done Radio 4!” (Details not given)

Some listeners regard Radio 4 as a lifeline

The station is considered to be a lifeline for many, particularly retirees and those who are housebound due to disability or illness. Even some outside of these groups see the station as a source of companionship, whether on a commute, at work, or at home. A large group view it as a valuable and worthwhile service and that it fulfils a need in radio which does not exist elsewhere.

“I am partially sighted and can only read for 5 minutes at a time. Radio 4 has kept me sane. It keeps me informed about news and current affairs from around the world as I can no longer read newspapers. The drama content is second to none from light-hearted sitcoms to serious plays especially now that I cannot go out to a theatre at night” (Details not given)

“Radio 4 has always been a lifeline for me as a dyslexic. It has helped me improve my vocabulary and hear dramatisations of 'the classics'. I love the programmes that stretch my mind” (Female, 25-34)

Radio 4 is viewed as being thought provoking and intelligent by many

Most of those who have been loyal Radio 4 listeners state that they have remained loyal to the station due to its intelligent and enriching content. Although people tune in for different programmes and genres on the station, the unifying theme amongst almost all listeners is that they find Radio 4 informative and entertaining. Some feel it is informative in a news context, while others feel it is educational in a broader sense, through its coverage of a diverse range of topics.

“I absolutely love Radio 4 and it fills a substantial part of my very busy life - it is almost always on. I rely on it for news (I don't have much time to read the paper) and also enjoy most other programmes. Its uniqueness lies in the intelligence and variety of all its offerings and its ability to take a sideways look at so many topics” (Female, 55-64)

“Still a beacon of education and authority that holds to the original ideals of public broadcasting. This is what the BBC should be” (Male, 45-54)

Many regard Radio 4 as a national institution, although some feel that it is English, rather than British

Several regular listeners describe the station as an institution. This is in part driven by the belief that they feel that the station is unique, fulfilling a role that is not served by anyone else.

“Radio 4 is like no other station in the world. Its mix of news, documentaries, drama and humour is second to none. It has top-rate presenters throughout the day, no matter what the programme. If stranded on a desert island it would be my luxury and constant companion, as it is now” (Female 55-64)

"It's a lifeline and keeps me company through lonely working days and dull housework. It keeps me educated and informed about so many things… it keeps me laughing, makes me cry, and keeps me wondering” (Female 45-54)

However, for a minority of respondents, most notably in the devolved nations, Radio 4 is seen as an ‘English’ institution, rather than one that is inclusive of the entirety of the UK.

“It is the only speech station which carries any intelligent discussion of ideas. On the other hand, I think of it as Radio England - I live in Scotland, which gets only infrequent attention” (Female, 75 and over)

“Would like more on regional issues, not just about London. It would broaden all our horizons to know about what is going on in the different parts of the country and help break down barriers. It’s most annoying to have pointed out that Glasgow is in Scotland yet an assumption is that we all know where Southend is” (Female, 45-54)

Views on the range of topics covered on the station

In general, consultation respondents think that Radio 4 offers a wide variety of programmes

A large proportion of listeners feel that there is a good balance between drama, comedy and factual programmes and that a broad range of topics are covered within the programmes.

“I enjoy the variety of topics covered, and I have learnt so much over the years, and been inspired to research subjects I have heard talked about and didn't know anything about previously” (Female, 45-54)

“I love Radio 4. I applaud and appreciate the variety and quality of the programming. There is huge breadth and also good depth to news, science, analysis, world topics etc.” (Female, 45-54)

Listeners enjoy the range and variety of topics on offer, and many state that they often listen to and enjoy content that they would not ordinarily seek out.

“In the main it's the variety which attracts me to Radio 4 and I will often catch a short unexpected excerpt of a programme which piques my interest enough to download the podcast or change my plans to listen to the full episode” (Male, 45-54)

However, some listeners would like even more and say that they would like more factual history programmes, digital and technology programmes, science programmes and more in-depth analysis of news and current affairs.

These comments often stem from a respondent having listened to a few similar programmes before, enjoying them, and then wanting to hear more or finding it hard to find programmes on these topics online.

“I have a scientific/engineering background and I wish there were more programmes covering these topics in greater depth. But overall I find Radio 4 is by far the most interesting and engaging radio station available” (Male, 45-54)

“Overall I really enjoy Radio 4. The factual programming is excellent and my only complaint is that there isn't more of it. Particularly during the day” (Female, 35-44)

There are some respondents who believe that news on the station could be reported in much more depth, and would prefer more analysis than is currently on offer.

“Like the curates egg, it is good in parts. I am listening less and less now to it as the contents are not as "in depth" as they were” (Female, 55-64)

“The overriding preoccupation with trivia and the cult of celebrity coupled with obsession with political correctness has made Radio 4 almost ridiculous. The lead items in news bulletins are often bizarre in their triviality” (Male, 75 and over)

There are a few listeners who believe that Radio 4 should become a secular station and that religion should not feature on the station at all

Several of these listeners feel that Radio 4 should not have religious programming on Sunday morning when many people in Britain today do not consider themselves to have a religion or faith.

“Unbelievable that Radio 4 still broadcasts a church service on Sunday morning - completely unnecessary and inappropriate” (Details not given)

“I think it is a shame that Sundays are spoilt with these. Radio Four is aimed at an intelligent and educated audience, when Radio Four was launched, religious faith may have had an important place in most people's lives, this is no longer the case” (Female, 45-54)

Some would like to see changes to it and the way that religion is incorporated into the station, some would not like it changed at all and others say that it should feature secular speakers as well as religious speakers. And some say it should be removed.

A handful of respondents are positive about the exclusivity of religious speakers on Today’s “Thought for the Day”. This group state that they like that religion features on the station and would not like this to be lost.

“I enjoy the religious programmes like Sunday, Beyond Belief and Thought for the Day (if the 2 minutes can be considered a programme). I think it important in a secular age, that we still "have religion" in the mainstream, especially as there are pressures to marginalise religious belief. I would therefore not like Thought For The Day to be de-religionised” (Male, 45-54)

A large majority of those commenting on Thought for the Day would like to hear changes in the way religion is incorporated into the programme. There are two main arguments:

a) Thought for the Day should include secular speakers as well as religious

One of the most commonly cited possible changes to the station throughout the Radio 4 section of the consultation is that many respondents feel that Thought for the Day should feature secular speakers as well as religious ones.

“I do object, however, to Thought for the Day only being delivered by someone with a religious affiliation. Surely the producers can find well known, intelligent, sensitive presenters who are non-believers” (Male, 65-74)

“Thought For The Day should be scrapped or changed to allow people with none religious and secular views to have their thoughts aired. Allowing religious people to have exclusivity in airing their primitive thoughts without an opposing view being allowed is an affront to common sense and in no way balanced and impartial” (Details unknown)

b) There are a few who think that Thought for the day should be removed altogether

There are some who believe the feature should be removed from the station altogether. Many believe that it makes the Today Programme disjointed and disrupts what is seen to be a modern news programme.

“Axe 'Thought For the Day' as a soapbox for the religious minority; broaden it to include talks from the non-religious majority” (Details unknown)

The repetition of programmes throughout the day or a week can also be an issue for a few listeners

Even though the range and variety on the station is highly regarded and praised, some respondents do find that programmes are often repeated within a day or week of broadcast and would like to hear more original content rather than repeats. Some also mention that iPlayer is sufficient as a catch up service, meaning there should not be a need for Radio 4 to repeat programmes which have already been transmitted earlier in the day. This is a

13 particular issue for those who listen for long periods throughout the day, or keep the station on from morning until evening.

“Now that programmes can be heard through the iPlayer, too many of the documentary programmes are repeated. I listen to up to 6 hours of radio each day, switching between Radio 3 & 4, often switching from Radio 4 because a repeat is on” (Female, 75 and Over)

“Repeats ..on the same day ..you drive to Brighton in the morning and listen to, say, 'start the week' and hear the same episode again as you drive home in the evening” (Male, 55-64)

Views on news and factual content on Radio 4

Overall, there is a consensus that Radio 4’s news output is of high quality

A large proportion of listeners feel that Radio 4 is the “go to” station for news and current affairs and many respondents describe the station as their favourite destination for news programming.

“Excellent, better than almost all others” (Male, 16-24)

“News is what Radio 4 does best” (Female, 45-54)

That said, respondents do also identify areas for improvement. Frequently mentioned topics are outlined below:

There are contradictory accusations of political bias in relation to Radio 4’s news broadcasts

A minority of respondents accuse Radio 4 of harbouring a political bias in its news coverage. However, there are contradictory claims about whether the bias is left-wing, right-wing or other. The overarching message is that many consultation respondents expect Radio 4 to be neutral in its reporting.

 Left-wing

A handful of listeners believe that Radio 4 (and the BBC in general) has a left-wing or liberal agenda; these listeners believe that this bias influences the way in which news stories are reported.

“The BBC used to be the flagship of unbiased reporting. I think that is no longer the case and that it has a clear liberal-left agenda” (Female, 55-64)

“The coverage of national events tends to be biased towards liberal / left attitudes in my opinion. Although of a liberal mind set myself, I do get the impression / feeling that some topics are not quite as neutral as they claim to be” (Male, 75 and over)

 Right-wing

Conversely, some listeners feel that Radio 4 news coverage is biased in favour of right-wing politics. Several consultation respondents specifically claim that UKIP and the Conservative Party are given a disproportionate amount of coverage.

“I find Radio 4's news coverage to be generally good, though the largely uncritical promotion of UKIP and Tory euro-sceptic views in the last year or so is undermining editorial integrity”

(Male, 45-54)

While most respondents are happy with the balance, a few listeners query the balance of domestic news versus global news on the station

Most consultation respondents believe that Radio 4 strikes an appropriate balance between its coverage of domestic and international news.

“The coverage of Radio 4 news and current affairs very good and usually well balanced. On the whole the coverage is good both for domestic and foreign news” (Female, 65-74)

“Good balanced well informed news and current affairs programmes” (Female, 55-64)

A handful of listeners believe that the balance needs to be tipped further in favour of either domestic or international affairs, although there is a lack of consensus on the direction of change; some would like to hear more UK news, while others would like to hear more about Europe, the USA, and the rest of the world.

Some respondents did talk specifically about The Today Programme. Overall, the programme has many loyal listeners with many saying that they enjoy the programme. However, there was a slight concern amongst a few that interviews can sometimes be a little adversarial.

“The Today programme I feel is of importance to national news output and carries a necessary, serious tone” (Female, 45-54)

“I wish the interviewers on the excellent Today programme would find a way to ask subtler…questions which would provide far more revealing responses, rather than so often using the battering ram approach with constant, often aggressive-sounding, often repetitive interruption” (Female, 65-74)

“Sometimes I am frustrated by the rushed schedule and presenters interrupting interviewees. This is particularly the case with Today and call in programmes…I enjoy hearing people's opinions and feel the programmes can be too rushed” (Female, 16-24)

Views on Radio 4’s comedy programming

Comedy programmes on Radio 4 received positive feedback from respondents.

Several respondents spontaneously mention their love for comedy on Radio 4. Many feel that the comedy programmes are humorous, entertaining, diverse and intelligent. However, there was a sense amongst a minority that some of Radio 4’s satirical and politically- focussed comedy shows can feel divisive with a minority of respondents saying that some programmes display political bias (usually towards left-wing, liberal ideas).

“I love the comedy, particularly I'm Sorry I Haven't A Clue and Just a Minute. There is no other station which has the variety and quality of programmes” (Female, 16-24)

“The weekday comedy slots are superb”

(Male, 45-54)

“The comedy is getting a little stale - rather samey comedy programs keep cropping up, needs to invest more in innovative comedy” (Male, 35-44)

Views on Radio 4’s drama programming

The majority of respondents who listen to Radio 4’s drama programming are complimentary about its quality and breadth

They specifically mention their enjoyment of dramatisations of novels, book readings and serials on the station.

Radio 4’s drama output is particularly praised for its breadth and diversity. Because of the eclectic range of programming, some respondents do say that they can find the drama “hit or miss”; however, there is a feeling that even if one programme is not to the listener’s taste, they will probably enjoy the next drama they try.

“Drama: I think the range and variety of drama on Radio 4 is admirable” (Female, 45-54)

“Excellent drama - not all is to my tastes but still interesting. The afternoon dramas 14.15 - 15.00 are great - I am often in my car and really enjoy most of these” (Male, 55-64)

Many of the consultation respondents are highly engaged with The Archers, often having listened for many years

Several respondents provide very thorough feedback on The Archers. Expectations are clearly very high, with many commenters having listened to the programme for years, or even decades. However, many respondents did use the consultation to say that they have been disappointed with the series recently. This tended to be around the character changes and storylines with some saying they felt quality had declined.

“I love Radio 4 passionately! The current affairs programmes, the features and The Archers frequently form the basis of discussions with friends or the basis of my understanding of the world” (Details not given)

“Please put the Archers back to a story of country folk, not some estate in London” (Female, 65-74)

Listeners’ suggestions for improvement

Although Radio 4 is held in high regard by the majority of loyal listeners, some do make comments about what be done to improve the station. Some of those who have listened to Radio 4 for several years perceive that there has been a fall in standards relating to language and presentation style.

Listeners have high expectations of Radio 4’s presentation including its use of language and grammar

While most listeners enjoy the presentation style, some respondents do express some critical views on language and presentation style. These comments range from the general tone and style of presenters, to a perception that language and programming is becoming too Americanised. Most of these comments are based on a belief that the station is ‘dumbing down’ in order to appeal to a wider and younger audience.

The station is seen to be a bastion of ‘proper’ or BBC English, and listeners expect to hear grammatically correct presentation on the station. Many see the station as historically being a pillar of ‘BBC English’ with presenters speaking eloquently. Yet there are some listeners who perceive that the tone and style of presentation have declined in quality over the years.

These comments tend to relate to:

 Accents which are seen to be “too regional”;  Accents which are seen to be “not regional enough”;  Americanisation of their language;  The use of too many colloquialisms.

“Pronunciation of native English words (e.g. "irrevocable") by newsreaders/ broadcasters (is) a disgrace” (Details not given)

A number of respondents to the consultation feel that some presenters can sound too “matey” and informal, and would prefer presenters to speak in a more formal tone. This is almost always correlated with a wider perception that the station’s standards in presentation are declining.

“The quality of programmes seems to have declined in recent years, and to have become 'lighter’. A desire to be 'accessible’, 'jokey', 'matey', 'inclusive' etc. seems to outweigh intellectual seriousness” (Male, 65-74)

“A pretty high standard but there is some noticeable "dumbing down" perhaps trying to engage the youth audience?” (Female, 65-74)

The use of Digital Technology on Radio 4

Many use podcasts and iPlayer to listen to shows they enjoy

Many respondents mention using podcasts to listen to programmes they enjoy. Some even choose to re-listen to programmes that they have already heard live and want to listen to again.

“I listen mainly via DAB or in my car via podcasts. Sunday morning 10 - 11.15 is devoted to The Archers omnibus with several hundred fellow fans on the hilarious #TheArchers hashtag. The highlight of my week!” (Female, 45-54)

“….have found podcasts and iPlayer very useful; the In Our Time podcasts are just excellent” (Details not given)

A substantial proportion of respondents are sceptical about the use of social media on radio

Respondents who dislike the use of social media state they do not want to have interaction on the station between presenters and listeners. There is a feeling among many that Radio 4

18 should be offering curated, journalistic content rather than relying on listeners’ opinions. Some listeners feel that the use of social media is inappropriate on Radio 4 due to the older demographic profile of perceived target audience.

“Just not interested in any interaction. I just want good listenable programmes” (Details not given)

A minority of listeners mention that Radio 4 itself does not use social media input in the best possible way. Some draw comparisons to the way that social media is used on 5 live and say that the station is better at including social media than Radio 4.

“Radio 4 sometimes rather dutifully solicits texts and tweets, but is poor at using them, and frankly this should mostly be left to Radio 5Live” (Male, 45-54)

A few consultation respondents feel that Radio’s 4’s use of social media is evidence of the station’s attempts to appeal to a younger audience, rather than focussing on the preferences of older listeners.

“This is a concept that I just do not understand. As a retiree there is too much weight given to social media” (Male, 65-74)

“I do not use social media, and I think Radio 4 should remember its audience” (Male, 65-74)

Radio 4 Extra The remit of Radio 4 Extra is to provide speech-based entertainment. Its schedule should include comedy, drama, stories, features, readings and programmes that appeal to children.

Summary

Radio 4 Extra is widely perceived to provide a unique service, and the majority of regular listeners are attracted to the station by the programmes from the archives. The station is seen as a valuable way of making use of archive material.

Comedy and drama programmes are most popular among consultation respondents; and the station’s focus on entertainment is well received. Many state that they appreciate the lack of news updates or advertising. A number of listeners praise 4 Extra for the range of content and the mix of archive and new material which is broadcast on the station.

However, there is a sense that the same programmes can be repeated too many times within a relatively short timeframe. There is also a perception among some listeners that Radio 4 Extra lacks a clear and distinct identity of its own. A minority of listeners compare the station’s current output unfavourably with that of Radio 7, and state that it is now too closely aligned with Radio 4.

Overall views on Radio 4 Extra

Respondents value Radio 4 Extra for the opportunity to listen to archive material

Programmes from the archive are regarded as the major asset of Radio 4 Extra. A large majority of listeners state they enjoy listening to archive programmes, and many praise the variety and quality of programmes which are broadcast. There is a clear sense that Radio 4 Extra is providing an excellent platform for making full use of material from the BBC archives.

“I am so grateful that the BBC launched this station. It's a marvellous way to utilise the massive BBC archive” (Male, 35-44)

“I love listening to old programmes, part of our very rich audio heritage. You cannot get those programmes anywhere else and there is such a rich variety of old programmes on R4 Extra. This is what makes R4 Extra unique – the opportunity to hear again those programmes which have been hidden away for so long and which deserve to be offered to new audiences as well as to those of us who have heard them before.” (Female, 65-74)

Listeners tend to associate Radio 4 Extra with a sense of nostalgia. While many listen to a range of programmes on the station, including programmes they have not heard before, the

20 chance to hear classic comedy and drama is highly valued, and holds a strong appeal for the majority of 4 Extra listeners.

“A delightful pot-pourri of eclectic nostalgia” (Male, 55-64)

“A station I occasionally delve into for a bit of nostalgia. The quality of BBC's past comedies and dramas never ceases to amaze me. The chance to reacquaint myself with programmes from my childhood or discover new ‘classics’ is a pleasure of mine” (Male, 55-64)

Radio 4 Extra stands out due to its focus on entertainment

Respondents to the consultation who claim to be regular listeners tend to feel that 4 Extra provides entertaining and engaging programming in a unique format. It is perceived to offer a good alternative choice for radio listeners who are uninterested in news or current affairs programming. Some listeners regard Radio 4 Extra as an escape from “real life”, and several appreciate the lack of interruptions from news updates or advertising.

“I think that the unique format of Radio 4 Extra makes it an invaluable part of the BBC's spoken word output. Listeners need a choice of station where they can be entertained with pure content, i.e. without interruption from news, weather and other current events, which most people appreciate” (Details not provided)

“I love R4Extra – it is my sanctuary. A haven free of the trappings of other areas of the media – I can "hide" from news/current affairs and enjoy comedy and drama without the unpleasantness of adverts and consumerism” (Female, 35-44)

Many 4 Extra listeners are also regular listeners of Radio 4, and the prevailing view is that 4 Extra is a welcome addition to the speech radio programming broadcast on Radio 4. Several respondents state that they generally make a choice between these two stations when listening to the radio.

“A useful adjunct to R4, the dedicated slots work very well for me” (Male, 55-64)

“I find 4 Extra offers a good substitute on the rare occasions when I'm not interested in the Radio 4 offering being broadcast. It isn't my first choice between the two but the programmes available are excellent” (Male, 65-74)

However, there is a perception among a minority of listeners that Radio 4 Extra lacks a clear role in the BBC’s speech radio service, and some suggest that it mainly exists to broadcast repeats from other stations and programmes which would not be included elsewhere.

“It is a supplementary service, so inevitably it hasn't the identity of as defined a channel as Radio 4, but 4 Extra fulfils a useful function, and I'm glad it's there” (55-64, gender not provided)

“It's poorly publicised and doesn't seem to have any identity of its own other than 'repeating old stuff'” (Male, 45-54)

Several consultation respondents state that they would prefer less contemporary programming, in particular fewer repeats from Radio 4. Instead, these respondents would welcome the opportunity to hear more programmes from the archives.

“Since the rebranding from BBC7 to R4 Extra, the station has lost its way. There seems to be less range of programmes, far more repeats of repeats of repeats. R4 Extra is a repeats station by definition, but surely the BBC archive is big enough to widen the range of programmes” (55-64, gender not provided)

“Radio 4 Extra has declined in quality since the change from BBC 7. BBC 7, although predominantly repeats, had its own identity, whereas BBC 4 Extra is basically Radio 4 on repeat. The channel should be given its own identity similar to that of BBC4 on TV” (Male, 35-44)

Views on content and programming

There is a high level of interest in comedy and drama programmes

A large proportion of respondents are drawn to Radio 4 Extra by an interest in classic comedy or drama. Comedy programmes are most frequently mentioned, with several respondents citing The Goon Show, Hancock or Navy Lark as examples of the shows they enjoy. Paul Temple is often mentioned as a popular drama.

Contemporary comedy programmes are also generally well received, and a number of listeners state that Radio 4 Extra is a good platform for comedy broadcasting.

“R4 Extra gives me the chance to relive happy comedy and drama listening from years ago. Hancock, Kenneth Horne, Journey Into Space and the Goons take me back, but I also like re-hearing more recent programmes, both comedy and drama. This is an excellent use of the R4 archive” (Female, 55-64)

“I absolutely love all the old comedy shows – quality went down in the 1970's when university types took over, and were not as funny as they thought they were. I love Paul Temple, Lord Peter Wimsey and other crime series, and the reminiscences of elderly comedians or actors. The current era of comedy shows are also good listening and 4Extra is a very good place for them” (Female, 55-64)

However, there are a handful of consultation respondents who are less enthusiastic about the older comedy programmes, claiming that some of these programmes are outdated and no longer funny. Among this group, there is a feeling that 4 Extra could be more selective about which programmes are broadcast.

“I occasionally listen to vintage comedy programmes, such as The Goon Show and I'm Sorry I'll Read That Again. But many of those old shows have not aged well and usually I find them unfunny and tiresome” (Male, 65-74)

“This is probably my favourite station: I like drama/fiction. However I do feel there is too much 'old stuff' e.g. Hancock. It's just not funny anymore. It feels as if it is just cheap padding to fill up the schedule.” (Male, 55-64)

Listeners appreciate the range of content available on 4 Extra

While many listeners are selective about the programmes they listen to on Radio 4 Extra, a large proportion of consultation respondents are positive about the range of content broadcast on the station. A handful of respondents express their appreciation of the mix of archive and new material on the station.

“Good range of programmes with a balance that will appeal too many” (Male, 65-74)

“Radio 4 Extra is brilliant. I love that it includes comedy and drama from the archives, I love that there are a wide range of genres – Comedy Club is fabulous, there's a sci-fi section, I thoroughly enjoy the fact that there is always a serial” (Female, 16-24)

“The balance of new(ish) and archive material is excellent” (Male, 65-74)

However, for some, frequent repeats of the same programmes are a cause of frustration

While listeners generally enjoy the programmes broadcast on the station, many find that they hear the same programme repeated multiple times within the same week. This is a particular cause of irritation for respondents who listen to 4 Extra regularly throughout the day.

“It can be quite repetitive, with some programmes repeated numerous times over a week, and also repeated quite close together” (Female, 35-44)

“I listen a huge amount of the time and there are just so many repeats. I have sometimes caught the same programme 3 times in 24 hours” (Female, 45-54)

Related to this, a handful of respondents state that the scheduling on 4 Extra can be somewhat unclear and confusing. Several respondents suggest that designating themed broadcast slots would be helpful and would allow listeners to better identify which types of programmes they would like to hear.

“It's a difficult service to manage because it repeats – how do you schedule it? I think it could be more themed (Richard Briars weekend? Dickens month?). I like the curated bits, but I think it could be better done, such as a stand-up performance styles by the decade. With a bit more investment it could be amazing rather than just lovable” (Male, 45-54)

Radio 5 live The remit of BBC Radio 5 live is to provide live news and sports coverage.

Summary

BBC Radio 5 live is held in high regard by a large majority of the regular listeners who responded to this consultation. The station is valued for the quality of its sports coverage as well as its up-to-date news.

BBC Radio 5 live’s news output is widely regarded as being up-to-date and reliable. Many enjoy the relatively informal tone, with several respondents directly contrasting it to the “heavier” tone of Radio 4.

However, some listeners do not enjoy the station’s approach to current affairs. Some would like 5 live to tackle subjects in greater detail, rather than using a magazine-style multi-issue format. At the same time, there is also some criticism of the rolling-news style coverage which can involve frequent updates on the developments of a single event.

Respondents praise the quality of 5 live’s sports coverage, and in particular its reporting of football. Most feel that the programming is high quality and the commentary engaging. However, there is a small proportion of people who feel that the station is dominated by football coverage and would like to hear a broader range of sports; many would like to hear a broader range of mainstream sports, while a smaller proportion would like to hear more “minority” sports, and in particular more coverage of women’s events.

5 live is regarded as a highly interactive station, and many listeners believe that 5 live leads the field in this area. Most people feel there is ample opportunity for listeners to air their views on news and sports topics. However, some feel listener phone-ins in particular are of a lower quality than presenter-curated journalism.

Those listeners who use iPlayer and podcasts highly value the service, and very few offer any criticisms. There is mixed feedback on the quality and ease of navigation of the 5 live website although there are roughly equal proportions of fans and detractors.

News programming

Overall sentiment towards 5 live’s news coverage is positive

Many listeners praise the quality of 5 live’s news programming. It is largely regarded as being up to date, delivering breaking news as it happens and supporters of the station’s news output say that they enjoy the “lighter” approach compared to the “heavier” or “more serious” tone of Radio 4.

“The news coverage is brisk and engaging. It's excellent at reacting fast and well to breaking news.” (Male, 35-44)

“The coverage of the events in France re: the Charlie Hebdo bombings was OUTSTANDING both the continuing news updates and the range of specialist speakers giving comments -- with intelligent, non-condescending and well informed interviewing” (Female, 55-64)

“A good station for news and sport, especially if you fancy something a bit less formal than Radio 4” (Male, 35-44)

“News coverage is good and offers a distinct alternative to Radio 4's more intellectual emphasis.” (Male, 55-64)

While many appreciate 5 live’s news output, a few respondents dislike the “informal” approach

Several respondents express the view that the current affairs content is well researched and reliable, although a relatively small group of respondents feel that 5 live’s news output can be superficial and lacking the depth of Radio 4.

“I find a lot of the output (especially the non-sport based programmes) trite, lightweight and trivial” (Details not provided)

Some listeners feel that the news coverage has a tendency to sensationalise certain issues.

“The tone is definitely the problem. I never listen for long because it feels sensationalist, even if what they're saying is actually gritty investigative journalism. The presenters over egg their phrasing and generally go OTT about stuff” (Female, 25-34)

“The general tone and attitude of the presenters is very good, but I often feel the station takes a dive into tabloid journalism during the day” (Male, 25-34)

A handful of listeners also take issue with the structure of the news programming, specifically referencing the station’s “magazine-style” shows, including the daily news programmes. Some feel that these multi-issue broadcasts result in several topics being covered inadequately, rather than a few topics being covered in sufficient detail.

“There is room for lighter 'magazine' type shows, but it seems to be the default setting of 5 live now” (Male, 45-54)

“I prefer a more adult approach to serious subjects in defined programmes, not magazine format” (Male, 45-54)

Some respondents perceive the news coverage to be repetitive, particularly when a “rolling” style is adopted

Some consultation respondents mention 5 live’s rolling news coverage of major events. While some respondents find the frequent updates informative, their views are outweighed by respondents who find the rolling coverage irritating. They feel that rolling coverage is effective where there are significant developments on a news story; however, that the current coverage can be often slow-moving, resulting in reporters “filling the time”.

“Rolling news depends on news of the day- slow news days can be a literal "turn off" as presenters try to fill the time with repetitive, trivial questions” (Female, 55-64)

“Generally good but everything needs to be kept in proportion. If a big story breaks give it additional coverage but do not saturate the airwaves with that single news item. (Male, 55-64)

Even when the news output is not focused on rolling coverage of one event, a few respondents still feel that the same stories and segments are repeated too frequently.

“The segments are repeated endlessly throughout the day and night” (Details not provided)

(Female, 45-54)

“5 live, as a live and rolling station does this better than R4, especially with presenters who have a knack for it” (Female, 45-54)

Sports programming

Many respondents listen to Radio 5 live due to the quality of its sports broadcasting

A large majority of consultation respondents commend the station for the breadth and quality of its sports coverage. While most regular listeners provide constructive criticism in the hope of improving the station, there is a strong sense of goodwill towards 5 live in its current format.

“Coverage is very good. Well balanced when there are competing major events. The 'must listen' site during sporting occasions” (Male, 55-64)

“Radio 5 live brings sport to life so well - that you don’t feel you're missing out when only listening (instead of watching)” (Male, 35-44)

5 live’s football coverage receives particularly enthusiastic support from many listeners

The station’s football coverage is regarded as a major asset by many consultation respondents. Several football followers describe the station as being the “go-to” place for coverage of matches and special praise is levied at the commentators’ ability to “bring the sport to life” over the radio.

“I'm a keen football fan and feel having 5 live as my football source is a MUST. The programmes always interest me. Commentaries are both informative and funny; it brings you right into the games taking place” (Male, 45-54)

Views on 5 live’s range of sports

When asked about the range of sport on 5 live, consultation respondents are divided in opinion on whether the range of sports is sufficiently broad.

Most consultation respondents seem content with the current range of 5 live’s sports coverage, especially those who are predominantly interested in football. Others simply feel that the station already covers a sufficiently broad range of mainstream and minority sports. Some argue that the station’s schedule should be simply dictated by the popularity of each sport.

However, a small proportion of respondents express a belief that 5 live covers too narrow a range of sports; these views are typically divided between a roughly even split of people who feel:

 That the station places too heavy an emphasis on football in particular;

 More broadly, that the station should include a wider range of sports, including minority sports. Several respondents specifically request greater coverage of one or more of the following sports:

 Athletics;  Boxing;  Cricket;  Cycling;  Formula One;  Horse racing;  Rugby (some specifically mention Rugby League);  Women’s events across various sports;

A minority of respondents feel that there is too much emphasis on football, which detracts from coverage of other sports

For a minority of consultation respondents, 5 live is predominantly football-focused. Clearly, this is viewed as a positive for those listeners who are mostly interested in football coverage; however others feel that more airtime should be given to other sports, including “minority” as well as mainstream sports such as rugby and cricket. Those listeners who think there is too much football coverage often feel that other sports are “squeezed out”, and would like to hear them being given more attention. Several of these listeners also refer directly to a perceived under-representation of women’s sports.

“My one gripe is that there is too much emphasis put on football. I love sport but I wish there was a bit less about football. It seems the sports programmes are there just for football and reluctantly squeeze other sports in!” (Details not provided)

“A greater focus on minority sport (women's football, basketball, gymnastics...) throughout the year would be good” (Male, 25-34)

“There is relatively little coverage of women's sport, especially women's rugby” (Male, 55-64)

“The sports coverage is good but very male bias(ed). I would certainly like to see a 'rule' that in every sports news broadcast at least one female sport is mentioned” (Female, 35-44)

A few regular listeners state that they are uninterested in “minority” sports, and encourage 5 live to preserve its current coverage balance.

“Minority sports - No interest to me. I just switch off when they come on and go to talksport which thankfully does not cover them”

(Male, 25-34)

Views on the 5 live presentation style

Most regular listeners enjoy the informal tone of 5 live’s presenters and sports commentators

For most regular listeners, the distinctly “informal” and conversational tone of presentation employed on 5 live is a positive attribute. A sizeable proportion of consultation respondents find the station’s presenters relatable. Several listeners directly contrast the tone of 5 live with that of Radio 4, which is often perceived as a more formal or “heavier” listening experience.

“I like the in-the-moment and informality of presentation. I like that it's live and topical” (Male, 45-54)

“Presenters are about my age, lots of regional accents. Real people” (Female, 45-54)

A minority of listeners feel that the 5 live presenters are too informal, and would like to hear a more official or professional tone used across programmes. Some liken listening to 5 live to overhearing friends discussing sport, rather than listening to a traditional radio broadcast. While this is regarded as a positive for some, others find the approach unappealing.

“Why does the "house style" of the programmes sound as though the presenters are off-duty and having a chat amongst themselves in the canteen or the smoker’s corner?” (Male, 65-74)

“Some of the presenters, especially on the breakfast show, need to remember they are trying to get across relevant news, sports news, weather and traffic. They aren't down the pub with friends” (Male, 45-54)

Some listeners feel that women are under-represented on 5 live

The perceived under-representation of women is manifested through several different arguments, which are summarised below. While women are, overall, more likely to have made points relating to the representation of women, a sizeable proportion of men also touch on the same points in their responses.

Many feel that there are not enough female presenters on the station. Several people allude specifically to the recent departure of high profile female presenters, and some fear this has left a deficit of female voices.

“The only fault I could find with radio 5 is the dearth of female representatives, especially after 10pm” (Female, 45-54)

“It has also been a great mistake to recently dispense with senior female presenters. This only serves to increase the "blokeish" sound” (Male, 55-64)

Others perceive the listener call-ins to be dominated by male callers, and would like to hear the views of more female listeners.

“The station is also extremely chauvinistic, on the phone-ins very few women, especially the late night programmes, are put on the air” (Female, 55-64)

Views on Digital technologies and interaction with the station

BBC Radio 5 live is regarded as a highly interactive radio station

Most listeners feel they are able to interact with 5 live and feel that including the voices of listeners is an important part of the station’s overall character.

Surely the most interactive station of them all?” (Male, 35-44)

“Radio 5 leads in this area” (Female, 55-64)

Consultation respondents cite the following as viable options for interacting with 5 live:

 Phone ins  Facebook  Text  Social media in general  Twitter  The 5 live website

Most listeners feel that the interactivity is in keeping with the station’s tone and output

Several listeners suggest that the use of communication with members of the public reinforces the interactivity of 5 live. Some respondents say they enjoy hearing immediate feedback on issues and sporting events. They also enjoy hearing a diverse range of opinions from other listeners.

“I like the instant reaction that the digital platforms provide. I do not use social media but it often informs the programmes quite well and lets the show get an instant response to what they are doing and act appropriately on that” (Male, 25-34)

However, phone-ins do receive mixed feedback from listeners

Some listeners enjoy listening to audience phone-ins because they are interactive and they enable them to hear a broad range of different opinions. However, several listeners say that they dislike them as they feel that:

 5 live’s content should be generated by the presenters rather than by the public;

 The station’s output has tipped too far away from journalistic content and towards user-generated content;

 A few respondents comment that the views expressed by listeners during phone-ins are uninformed or unhelpful.

“Interactive, phone-in, type shows are fantastic, with great opportunities given for audience participation. You always get the feeling that this input from listeners is always respected and appreciated” (Male, 45-54)

“User generated content is often of low value and just dumbs down the whole experience. I prefer properly moderated, professional broadcasting. By all means, use digital channels to reach more people and gain feedback, but does such comment really have to be broadcast to the nation so much?” (Female, 45-54)

“The overwhelming emphasis on vox pop is driving me away from the station. Why you think that I want to hear the opinions of listeners and not experts is beyond me. It is poor and lazy radio. Good presenters are forced to sublime their talent beneath this drivel” (Male, 55-64)

Few express a desire for any increase in interactive content; most are happy with the current balance

With the exception of the minority who dislike 5 live’s interactive content, most listeners are happy with the current balance of presenter-driven output and interactive segments. Very few listeners call for an increase in the volume of interactive or user-generated content.

“I think the balance is ok. Much more and it will get a bit too matey” (Details not provided)

Some respondents find the station’s references to digital interaction irritating

A small proportion of consultation respondents mention that they do not use social media, or that they do not have internet access; however some in this group suggest that they feel excluded from 5 live’s interactive content. A small handful of these listeners mention that they dislike the frequency of references to social media and digital content. The people holding this view are typically, but not exclusively, older listeners.

“I have no access to digital technology except DAB radio, very basic Freeview TV. I find the constant references to links very irritating” (Female, 55-64)

“I do not have a smart phone and am irritated by the constant references to apps, twitter and so on” (Female, 75+)

Listeners using podcasts and iPlayer are complimentary about the service’s ease of use and convenience

While only a minority of consultation respondents mention that they use podcasts and iPlayer, those who do, are extremely positive about the experience. Many feel that on- demand is a convenient way of catching up on programmes which they would otherwise miss.

“The range of podcasts available is great, enabling me to listen to programmes that I cannot listen to live” (Male, 25-34)

“It's a great idea and for me it's far more convenient to listen to all BBC Radio online via the BBC iPlayer Radio app. The website and podcasts are good alternatives though” (Male, 25-34)

Opinion is divided over the quality and ease of navigation of the 5 live website

Of the listeners who have visited the 5 live website, there is an equal split between those who had a positive experience and those who report a negative experience in terms of being able to navigate and find what they want.

“The website is generally well-designed and easy to navigate although I would like better links to in-depth analysis available on important stories or events” (Female, 45-54)

A handful of respondents mention that it is difficult to find detailed scheduling information for each programme.

“The 5 live website is not easy to use. I spend my life online and understand site navigation but to find a simple list of presenters for example is not easy. The guests appearing on specific shows is often not clear” (Female, 35-44)

Radio 5 Live sports extra The remit of BBC Radio 5 live sports extra is to bring a greater choice of live action to sports fans by offering a part-time extension of BBC Radio 5 live.

Summary

Respondents to the consultation who claim to be regular listeners of 5 live sports extra regard it as a valuable alternative offer to the live matches or sports which are broadcast on 5 live. The station is praised for its uninterrupted coverage of live action and the high quality of sports commentary.

Some non-listeners also chose to respond with their views on the station: many of them are positive about the station because it provides a platform for sport which does not interfere with programming on other channels.

The majority of 5 live sports extra listeners follow coverage of one or two particular sports, and particular reference is made to cricket and football fixtures. Cricket is frequently mentioned, and the Test Match Special, in particular, is highly regarded for its informative and entertaining coverage.

A number of listeners believe that the station is underused in its current form, and would like to see its airtime extended. Several suggest that additional content such as minority sports, sports-related programming or repeats could be broadcast during the time when the station is not broadcasting live sports coverage.

Overall views on Radio 5 live sports extra

Listeners welcome the greater choice of sports coverage provided by the station

A large majority of regular listeners enjoy the sports coverage provided by 5 live sports extra, and believe it is a valuable addition to the existing coverage on 5 live. Regular listeners appreciate the greater choice of live matches and sports coverage available to them on the station.

“I've listened to the occasional game where there was a choice of listening. I think this station is useful in ensuring a flexible and comprehensive sports service” (Male, 45-54)

“I listen to 5 live sports extra when there is sport that I particularly want to listen to instead of the regular 5 live station. I enjoy the sports coverage, presentation and obvious knowledge of the presenters. All round a good sister station to 5 live” (Female, 45-54)

Furthermore, many listeners state that it is a valuable platform because it allows the sports service to provide extra coverage of minority sports and of major sporting occasions such as the Olympics or the World Cup.

“I like its immediacy and that it is there for key sports occasions and minority interests” (Male, 55-64)

“It is useful when there are multiple major sports happening live, or for events such as Wimbledon, World Cup, Olympics” (Female, 45-54)

Most listeners make use of 5 live sports extra to listen to one or two particular sports. Cricket is the sport most frequently mentioned by consultation respondents; however, other listeners also come to the station to listen to coverage of football, tennis, rugby or Formula 1.

I regularly listen to sports extra - particularly for Test Match Special in the summer - an absolutely wonderful institution providing an exceptional listening experience, really like being in the box. I also listen to Formula 1 & rugby on sports extra”

(Female, 45-54)

The station stands out due to its uninterrupted live coverage

Regular listeners praise 5 live sports extra for its continuous coverage of live matches. The lack of interruptions by news updates or advertising is considered the station’s greatest strength, as it enables listeners to follow the action without any distractions.

“I like sports extra because it allows uninterrupted coverage of major sports events such as cricket which is just not possible on other stations. This, along with the range of sports covered, makes it stand out” (Male, 35-44)

“It stands out from other stations, as it has few time constraints and so can provide extensive and uninterrupted commentary” (Male, 55-64)

Sports commentary is perceived to be of high quality

A majority of listeners praise the quality of sports commentary and analysis on the station with respondents saying that the commentary is generally professional, informative and entertaining, and they particularly value the depth of knowledge brought by presenters.

“Excellent and informed commentary teams” (Female, 55-64)

“As with 5 live, everything is presented 100% professionally, offering excellent and informative commentary styles which I feel are unique to the BBC” (Male, 45-54)

Overall, listeners speak highly of the style of presentation on 5 live sports extra, and describe its tone as informal but knowledgeable. Many listeners specifically praise presenters and commentators on the station and a handful of listeners state that they prefer the commentary on 5 live sports extra to the sports commentary available on TV.

“The presenters are so much better than many others. I very often will watch a match on TV with the sound turned off and 5 live sports on. They give an accurate representation of the sporting event and you can hear their excitement in their voices – it’s infectious” (Female, 55-64)

“Excellent commentators who provide knowledgeable background and comment as well as a 'blow by blow' account. Guest speakers are always well chosen; sometimes in conjunction with local radio stations which is a good 'synergy'” (Female, 65-74)

Cricket coverage and Test Match Special are particularly well received

A substantial proportion of listeners mention the quality of cricket coverage on the station. Test Match Special in particular is held in high regard and many respondents state that this programme is the reason they listen to 5 live sports extra. The programme is praised for its light-hearted but knowledgeable coverage and the quality of its presenters.

“The jewel in the crown is Test Match Special: experts talking about their own subject! Chance for amusing spontaneity - brilliant” (Female, 55-64)

“Test Match Special is an absolute British institution. I love everything about it. I love the light-hearted aspect of it; I like the information side of it. Most of all I love the banter between the commentators and I love their skill in striking the perfect balance between commentating and talking about cricket, timing their speech perfectly between commentating on runs. Brilliant” (Female, 25-34)

Some listeners feel that 5 live sports extra is an underused resource

A few consultation respondents believe that the station should extend its airtime, and would welcome the option of a full-time extension of the sports service. There is a feeling that the station should broadcast any live sport which is not being covered on other stations.

Furthermore, some listeners state that archive programmes or catch-up programmes could be broadcast when there is no live sport taking place.

“It hardly ever seems to be available. This is a much under-utilised resource” (Male, 65-74)

“An underused resource, should be on 24/7. When not broadcasting live, it should broadcast archive programming” (Male, 45-54)

A number of listeners suggest that the station should broadcast a greater variety of sports programming. Minority sports, sport from outside the UK, and sports-related programming are mentioned as possible alternatives which could be included in the station’s broadcasting.

“Not used enough for athletics, equestrian events and other minority sport” (Female, 75 and over)

“R5LSE should actually be used for "longer time events", such as an F1 race or even Wimbledon, as long as it's available on all the same platforms as the main station. It should also be used to avoid losing good regular programmes just because of the timing of a long live event – coverage of the Open Golf is a prime example” (Male, 45-54)

“I think it's a shame that R5 live sports extra doesn't broadcast more often. It could cover community sports stories, deeper sports investigations, unsung heroes, schemes to get people inspired, sports histories, unusual sports in other countries, etc.” (Male, 35-44)

4 Appendix

Demographic profile of respondents for each radio station

Radio 5 Live * Total – Radio 4 – Radio 4 Radio 5 Live Demogs Sports Extra 5,213 4,643 Extra - 2802 - 2300 - 1764 Age Under 15 * * * * * 16-24 1% 1% 1% 1% 1% 25-34 4% 4% 5% 4% 5% 35-44 7% 7% 8% 8% 8% 45-54 16% 15% 17% 19% 20% 55-64 25% 26% 30% 28% 30% 65-74 26% 24% 28% 27% 27% Over 75 6% 7% 6% 6% 6%

Gender Male 46% 46% 52% 59% 63% Female 39% 41% 42% 35% 33% Refused/ 15% 13% 5% 6% 3% Not given

Region England 76% 77% 84% 82% 85% Scotland 5% 5% 5% 6% 5% Northern 1% 1% 1% 1% 1% Ireland Wales 4% 4% 4% 4% 5% Other 2% 2% 2% 2% 2%

*Total numbers are based on all except Twitter respondents, freeform respondents, email respondents and those who did not provide any demographic information. Figures for the total and separate stations also excludes 209 respondents whose postal surveys were electronically scanned.