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Toyota Global Vision

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Toyota Global Vision TOYOTATOYOTA GLOBALGLOBAL VISIONVISION RewardedRewarded withwith aa smilesmile byby exceedingexceeding youryour expectationsexpectations 2 What I Will Discuss Today Global Goal and Business Vision Expectations Plan by Region Toyota’s future direction To be formulated in April under regional initiatives 3 Background Sharp growth Lehman Brothers Collapse and Quality problems subsequent economics slowdown Toyota posts large loss Concern about Toyota’s product integrity TheThe needneed forfor articulatingarticulating aa clearclear visionvision 4 What I Want Toyota to Be A company that . Customers choose and Brings a smile to every customer who chooses it 5 GLOBAL VISION: Development Process Teams from Each Principle Region North America Team Japan Team Europe Team Asia Team China Team Oceania Team Middle East Team Africa Team Latin America Team 5 6 TOYOTA GLOBAL VISION Toyota will lead the way to the future of mobility, enriching lives around the world with the safest and most responsible ways of moving people. Through our commitment to quality, constant innovation and respect for the planet, we aim to exceed expectations and be rewarded with a smile. We will meet our challenging goals by engaging the talent and passion of people, who believe there is always a better way. 7 Toyota will lead the way to the future of mobility Amenable,Toyota low will carbon lead mobility the way to the futureNew oflifestyles mobility, enriching lives around the world with the safest and most responsible ways of moving people. （Source）産業競争力懇談会 Through our commitment to quality, Toyota will lead its industry constant innovationin tackling and technological respect for the planet, advances that will spawn we aim tonext-generation exceed mobility. expectations and be rewarded with a smile. We will meet challenging goals by engaging the talentHousehold and passion of people, Cogeneration system Infrastructure for safer mobility Preserving environmental quality who believe there is always a better way. 8 Enriching lives around the world Toyota will lead the way to the future of mobility, enriching lives around the world with the safest and most Contributingresponsible to ways economic of moving and people. social vitality in each region Generate stableThrough employment our and commitment to quality, participate in mutually beneficial Nurture human resources and businessconstant relationships innovation with and respectenhance the for cultural the life planet, of our host communities. dealers/distributorswe and aim suppliers. to exceed expectations and be rewarded with a smile. We will meet challenging goals by engaging the talent and passion of people, who believe there is always a better way. 9 Safest and most responsible ways of moving people Toyota will lead the waySafety to the future of mobility, Continue to provide world-class safety enriching lives around the world with the safest and most responsible ways of moving people. Through our commitment to quality, constantEarth-conscious innovation and respect Movingfor the people planet, Deploy leading edge technologies in a growing range of modelswe aim with torespect exceed Ensure expectations a rewarding for the planet and peopleand be rewardedexperience with a through smile. products, sales, and, service We will meet challenging goals by engaging the talent and Products that inspire passion of enthusiasmpeople, who believe there is always a better way. 10 Through our commitment to quality, constant innovation Toyota will lead the way to the future of mobility, enriching lives around the world with the safest Reliable Product lineup andquality… most responsible ways of moving people. Through our commitment to quality, constant innovation andSatisfy respectevolving needs for in everythe regionplanet, we aim to exceed expectations … that will let peopleand be rewarded with a smile. feel good about driving and riding in our vehicles We will meet challengingSupply goals affordable by engaging cars in more areasthe /talent regions and passion of people, who believe there is always a better way. 11 Respect for the planet Toyota will Earth-consciouslead the way to the future of mobility, enrichingConserve energy lives and reducearound output the of carbon world with the safest dioxide in manufacturing, distribution, and sales and most responsible ways of moving people. Through our commitment to quality, Conserve material resources through recycling constant innovation and respect for the planet, we aim to exceed expectations and be rewarded with a smile. Boost human resource development and We will afforestationmeet challenging activity in harmony goals with bynature engaging the talent and passion of people, who believe there is always a better way. 12 We will meet challenging goals by engaging the talent and passion of people Toyota Awill corporate lead culturethe way where to teamwork the future and individual of mobility, enrichingcreativity lives thrive around and where the people world approach with thetheir safest work with pride and with passion and most responsible ways of moving people. ・ Honor the spirit of diversity in recruiting, training, and promoting capable individuals. ・ Foster theThrough monozukuri spiritour ofcommitment conscientious manufacturing to quality, constant innovation and respect for the planet, we aim to exceed expectations and be rewarded with a smile. We will meet challenging goals by engaging the talent and passion of people, who believe there is always a better way. 13 Who believe there is always a better way Toyota will lead theThe way Toyota to theWay future of mobility, enriching lives around the world with the safest and most responsible ways of moving people. Through our commitment to quality, constant innovation and respect for the planet, we aim to exceed expectations and be rewarded with a smile. We will meet challenging goals by engaging the talent and passion of people, who believe there is always a better way. 14 We aim to exceed expectations and be rewarded with a smile Toyota will lead the way to the future of mobility, enrichingRewarded lives around withthe world awith smile the safest and mostby responsible exceeding your ways expectations of moving people. Through our commitment to quality, constant innovation and respect for the planet, we aim to exceed expectations and be rewarded with a smile. We will meet challenging goals by engaging the talent and passion of people, who believe there is always a better way. 15 Toyota Visionary Management Fruit Fruit Enriching lives of Always better cars communities Develop vehicles which exceed Contribute to communities customer expectations Contribute to the future of mobility Sustainable growth Constantly drive “always better cars” and “enriching lives of communities” by ensuring sustainable profitability under long- range perspective Trunk Stable base of business Roots Toyota values The Toyoda Precepts Guiding Principles at Toyota The Toyota Way 15 Expectations to Regions 16 To provide products and service matched to customer needs and wants… Position regional operations – our customer interface – to decide on their own how best to serve their customers Provide overall direction from the global headquarters, and furnish support for initiatives undertaken by the regional operations. Global Regional headquarters operations Global Vision Expectations Prepare and Expectations submit plans for Regional missions fulfilling Role to play and issues to Review expectations address in support of fulfilling Global Vision Regional goals / management Begin preparing in April strategy under regional initiatives 17 Expectations to Regions China ・ A driving force for future growth ・ Technology base to support the huge market North America ・ Greater self-reliance Europe ・ Collaboration with IT for Japan the future of mobility ・ Contribute to Toyota’s competitiveness as ・ Monozukuri based on advanced technology and global product center for small cars. kaizen Middle East, Africa, and Latin America ・ Vehicles that win the heart of customers and can be called “my car" with affection in every market Asia and Oceania ・Global center for product development and preparations for mass production of IMV/newly developed small cars 17 TOYOTA GLOBAL VISION 20152015 GlobalGlobal InitiativesInitiatives 18 19 Always better cars Product Strategy Enriching lives of communities Product appeal ・ Vastly improve styling and feel ・ Market products which meet customer needs of each region ・ Offer vehicles that inspire enthusiasm to customers Environmental credentials ・ Bolster our line of hybrid models greatly ・ Market future green vehicles （PHV, EV, FCV） ・ Improve energy efficiency further in gasoline engines 20 Always better cars Lexus Strategy Enriching lives of communities A distinctive global premium brand • Assert characteristic Japanese and Lexus strengths in product quality and conscientious service. (Emphasize emotive ride and original design, backed by advanced technology) • High-quality, value-added-vehicles developed and produced in Japan • Deploy Lexus models more extensively in emerging markets 21 Always better cars Geographical Composition of Sales Enriching lives of communities ・Foster demand in emerging markets with locally produced core models, including the Innovative International Multipurpose Vehicle models and newly developed subcompact models. ・Deploy hybrid models extensively in markets worldwide. Industrialized Industrialized Emerging Nations Nations 2010 markets 60% Emerging 2015 50% 40% Sales markets performance 50% Sales
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