SHARING INFORMATION ON PROGRESS , SEPTEMBER 2020 © Unsplash.com: Eric Weber Eric © Unsplash.com: 1 CONTENTS

1. Introduction 2

2. Renewal of commitment to PRME 3

3. Mission Statement 4

4. Corona Crisis 5

5. Main Changes 6

6. The Six Principles 7

6.1 Principle 1 | Purpose 7

6.2 Principle 2 | Values 10

6.3 Principle 3 | Method 11

6.4 Principle 4 | Research 13

6.5 Principle 5 | Partnership 17

6.6 Principle 6 | Dialogue 19

7. Future key objectives 22

TABLES

Table 1 I ‘Power Your Life’ business projects 8

Table 2 | Modules addressing ethical and socially relevant questions 11

Table 3 I Latest ERS-related publications (selection) 16

Table 4 I World Business Dialogues, 1987-2020 20

Table 5 | Cologne Dialogue on Economic Policy 21

UNPRME Sharing Information of Progress 2020 2 1. INTRODUCTION

As a Faculty of Management, Economics and Social Sciences (“School”), we have always been dedicated to the principles of ethics, responsibility and sustainability (ERS). By embedding ERS within our mission, vision and values, we have further emphasised the importance of these principles for the School. Over the last few years, the School has systematically developed the integration of ERS into its teaching and research. The School is an advanced signatory to the Principles for Responsible Management Education (PRME). The first report on Sharing Information on Progress (SIP) was completed in 2016. In addition, our mission, vision and values underline the need to foster a critical attitude among our students and faculty, to behave with integrity and honesty in professional life, and to consider and develop alternatives when new societal challenges make it necessary to ‘think outside the box’. Our guidelines for good scientific practice, as well as the code of conduct for scientific practice issued to our students and the statements of accuracy in academic works that we require from our students, are examples of how we raise awareness and practise transparency and integrity at the School.

The most important changes in recent years:

• Signatory of PRME 2014 • Implementation of a commission for ethics in research in 2017 • Latest Strategic Development Plan (2019-2023) implements ERS-related activities

Given the broad range of ERS-related activities at the School and their compatibility with the PRME, we firmly believe that we have a robust understanding of ERS. © Gregor Hübl

UNPRME Sharing Information of Progress 2020 3 2. RENEWAL OF COMMITMENT TO PRME

As an institution of higher education involved in the development of current and future managers, the Faculty of Management, Economics and Social Sciences (WiSo) is committed to ensuring progress in the implementation of the Principles for Responsible Management Education (starting with those that are more relevant to our capacities and mission), reporting on progress to all our stakeholders and sharing effective practices related to these principles with other academic institutions. We understand that our own organisational practices should serve as an example of the values and attitudes we convey to our students. We encourage other academic institutions and associations to adopt and support these principles. We will continue to share our information on progress and are proud members of UNPRME.

Prof. Ulrich Thonemann, Ph.D. Dean of the Faculty of Management, Economics and Social Sciences University of Cologne

UNPRME Sharing Information of Progress 2020 © Lisa Beller 4 3. MISSION STATEMENT

HERITAGE to judge which information they can research and teaching to make a positive WiSo was founded in 1901 as a School of trust, and which information is distorted difference in the world. Commerce. Since then, it has extended its or false. WiSo provides knowledge on The School’s core values are excellence, scope to Economics, Sociology and Politics. which people can rely on. We generate integrity, inclusiveness, respect for others, We now have over a century of experience and share scientific results that have a teamwork, the maintenance of a critical in the education of new generations positive impact on people, organisations, outlook, passion, a spirit of innovation of business professionals, economists, society, and the planet. We conduct and global social responsibility. We believe sociologists and political experts. During basic and applied scientific research that that these values reflect our work most this time, we have developed a tradition of changes the way people think or behave, appropriately. close dialogue with our stakeholders and a the way organisations operate, and the focus on scientific research that is relevant way economic policies are developed and VISION to the corporate world, to economic policy implemented. We work with companies, We offer a multidisciplinary platform. Our and to society. We are located in the heart other organisations, policy makers, and faculty and scientific staff excel in research, of Europe, in a city that has been a centre of the public on current social challenges and which is a strength that we leverage. Jointly international trade and commerce for over contribute to a sustainable, peaceful, and with capable students, we work with two thousand years. democratic society. The people component organisations to address current challenges WiSo is part of an outstanding network of our mission is equally as important in our domains. Our Vision: of universities. We have frequent student as the knowledge component. Our We are among the leading academic exchanges with our partner universities students, faculty and staff have individual institutions in Management, Economics, and an international campus. Most of development goals and requirements. We and Social Sciences in Europe, measured in WiSo’s faculty has international experience. support them in their development to allow terms of: them to reach their full potential and make I. Quality and visibility of our research in IDENTITY a positive difference in the world. selected fields, The School is research-oriented with a II. Education and preparation of broad spectrum of disciplines. In its striving OUR MISSION – DEVELOPING KNOWLEDGE open-minded students for future careers for breakthroughs in the understanding AND PEOPLE FOR A BETTER WORLD and of societal phenomena, it draws on the We conduct rigorous and relevant scientific III. The impact that our activities have on extraordinary academic diversity of its research in Management, Economics and people, organisations, society and the faculty. Graduates possess a rare diversity Social Sciences and support people to grow planet. of interdisciplinary experience. It has and reach their full potential. We actively become increasingly difficult for people engage external stakeholders in our

UNPRME Sharing Information of Progress 2020 © Simon Dirsing / Thomas Schorn Thomas © Simon Dirsing / 5 4. CORONA CRISIS

2020 has brought changes and challenges that we, as a School and as a society, had not anticipated. We had to react quickly to the crisis and undertake a variety of measures. The pandemic struck Germany in March 2020. At that time – fortunately in retrospect – there were semester breaks. This gave us, as a university, a little time to take measures to stop the further spread of the virus. The most important measures are described below.

WISO GOES DIGITAL in the wake of the Corona Pandemic. The the Cluster of Excellence ECONtribute: During the summer semester of 2020, the individual aid for students is granted as Markets and Public Policy Institute of Labor School offered all courses for the summer a one-time interest-free loan of max. 800 Economics (IZA) held a survey to question semester on online platforms. This was made Euros for which every student could apply. whether low-income jobs were more possible by our dedicated professors and affected by the pandemic than others. The acadmic staff, who changed their teaching FACULTY AND STAFF results were clear: More highly qualified profiles within just a couple of weeks. In To reduce the risk of corona-infections, employees spend more time working from addition, the WiSo-administration such working from home was introduced as the home, while less qualified employees are as our Technical Support Team aimed for default for the entire university. For scientists forced to reduce hours or risk losing their the best communication possible between in their qualification phase, the government jobs altogether. The ability to work from students and teachers. By using the online created flexibility and more planning home is a question of the level of education. platform Illias and other systems, such as security so that the individual consequences This was confirmed by new data from the ZOOM, our faculty was able to provide all of the corona pandemic could be eased. COVID Impact Lab, a new research project planned courses on a high-quality level. Teaching and research assistants should be of the ECONtribute Cluster of Excellence Furthermore, the Student Service Point was able to pursue their scientific qualification, in cooperation with the Institute of Labor able to provide outstanding consulting for example a doctorate or habilitation, Economics. The researchers compared the services by allocating online help desk and further professional development changes in working environments around services and hotlines. Our focus during this despite the pandemic-related impairment of the beginning of the crisis – before it had semester was clearly on helping students to scientific operations. To this end, the Ministry an impact on working life and shortly study in an orderly manner without experi- was amending the Wissenschaftszeitver- after government measures restricting the encing any crisis-related disadvantages. tragsgesetz (Act on Temporary Contracts exit from the crisis came into effect. The for Research) and adding a temporary results demonstrate how the proportion of FINANCIAL AID FOR STUDENTS transitional arrangement. Accordingly, employees who carry out their daily work The University and the Faculty have the maximum period for qualifications from home has changed. Together with the created funds for students with financial will be extended by six months due to research team from and the Dutch disadvantages due to the corona crisis. the pandemic. Universities and research University of Tilburg, the economists want to The Cologne University Foundation has institutions as employers of scientists in analyse the effects of the current crisis and provided donations of 400,000 euros and their qualification phase will thus have the the measures to counteract it. To this end, our KölnAlumni have also made generous possibility to extend employment contracts the COVID Impact Lab has been set up. The donations. 540 carefully selected students beyond the previous maximum fixed-term aim is to quickly generate helpful data on were able to receive a one-off support of 800 contract limits by six months if, for example, the current crisis and make it available to the euros. The emergency aid provided by the research projects are delayed due to the public and decision makers. In the medium University of Cologne was intended to help current exceptional situation. term, more in-depth analyses are then to students who lost their part-time jobs bypass be carried out. Our researchers and their their financial challenges until appropriate RESEARCH partners are providing research and policy federal and state regulations took effect. New challenges also entail new consider- advice, for instance, on economic, ethical On top of that, the Kölner Studierendenwerk ations. Our faculty was able to provide top and other questions regarding COVID-19. provided a special fund for the short-term quality research on crisis related topics. See also: relief of unsolvable emergencies of students Particularly notable is that economists from selten.institute/covid-19/

UNPRME Sharing Information of Progress 2020 6 5. MAIN CHANGES

Following the last SIP (reporting on Analytics, Innovation Management, and structured way into our strategic planning, 2016-2018), the School has been refined in Entrepreneurship that are all taking the and we have been able to implement a many ways. We welcomed our new Dean interaction in the ERS-related field. Our Goal variety of planned projects. Ulrich Thonemann in April of 2019, who 3 is to Increase Our Attractiveness. We One of the most important developments has taken over from long term Dean Werner have implemented values and concepts and and achievements of the Faculty’s strategy Mellis. We also set up our new Strategic are consistently adapting to vast changes in was the successful application of the Development Plan in the fourth quarter the institution’s research, staff and student Excellence-Cluster ECONtribute. This cluster of 2019. Our Strategic Development Plan service. WiSo works on increasing its attrac- was successfully acquired within the focuses on five development goals, which tiveness for students and staff by closely framework of the Excellence Initiative in are our guiding principles in the coming following principles of equity and diversity. cooperation with the . The years. We aim to ensure that individuals can have research initiative ‘ECONtribute: Markets & Public Policy’ aims to advance a new paradigm for the analysis of markets and public policy in light of fundamental societal and technological challenges. The cluster looks at (new) objectives, such as procedural fairness, social responsibility and morale, which go beyond traditional notions of economic efficiency and welfare. It has evolved from the Key Profile Area “Market and Governments”. The strategic clustering of the faculty’s diverse research strengths has thus had a strong and positive impact. As a result, among other things, five new professorships in the fields of Economics Management, Political Economy These are (in detail): Goal 1: Establishing equal access to studying and employment and Economics will be or are already a Shared Vision. Our mission statement opportunities. The University of Cologne established. Furthermore, the university is based on our heritage and profile. We and WiSo have developed a plan for gender was successful in attracting another large conduct rigorous and relevant scientific equality, family friendliness, educational grant: “Exzellenz Start-up Center.NRW”. research in management, economics and equity, inclusivity and antidiscrimination, This funding makes it possible to promote social sciences and support people in which have been implemented recently. the topics of entrepreneurship and data growing and reaching their full potential. Furthermore, our Goal 4 is Allocating analytics. For this purpose, three professors We actively engage external stakeholders Our Resources Adequately, which is in Data Analytics, Business Analytics and in our research and teaching to make determined by our hiring strategy in the Innovation Management and Entrepre- a positive difference in the world. This contexts of teaching capacity demand and neurship will be appointed. mission and our vision aligns with Goal 2: research strategy. We focus on academic With regard to teaching, the University Enhancing Our Relevance. Our Research excellence in both research and teaching and of Cologne is currently preparing for Centers, C-SEB and ECONtribute, can be continuously address diversity at all levels. system accreditation. This is expected to seen models for how WiSo researchers have Our Goal 5 focuses on Improving Our be completed in 2022. In our Strategic united researchers from multiple disciplines Communication. This Goal concentrates Development Plan, we included ethics, within WiSo, the University of Cologne on improving our governance structure sustainability, entrepreneurship and data and other institutions and have acquired and processes. In addition, it focuses analysis as important topics of teaching. In substantial third-party funding to work on on improving our internal and external the field of ethics in teaching, it has been relevant topics with the potential to make a communication. We strive to engage more possible to multiply the previous contents positive difference in the world. In addition, closely with our alumni and to improve our in courses. Furthermore, our Corporate we have transformed our Key Research ranking management, which has all become Development and Business Ethics Chair will Profile Area into Key Research Initiatives. more relevant with our adapted mission, lead the initiative to implement the core We have initiated five new professorships vision, and strategy. Overall, due to these values of sustainability and ethics even more in the fields of Economics Management, goals, we were able to incorporate the goals coherently. Political Economy, Data Analytics, Business of UNPRME in an even more efficient and

UNPRME Sharing Information of Progress 2020 7 6. THE SIX PRINCIPLES 6.1 PRINCIPLE 1 | PURPOSE

We will develop the capabilities of open-minded students and allow them to solutions, and students to be future generators of develop the analytical, personal and social 3. actively engaging in the development sustainable value for business and competences they need to become active of their professional and social society at large and to work for an citizens who play a role in shaping the environments. inclusive and sustainable global world. At WiSo, we place students at the economy. centre of interest. Our programmes have KEY COMPETENCES OF THE WISO a clear profile and strive for relevance. Our GRADUATE WiSo is not just a Management School, or teaching approach is research-oriented just an Economics Department, or just a and action-based, allowing our students to Intellectual Competences: Social Science Department. We are all of it enjoy learning and enabling them to acquire Set of Subject-related and Analytical and offer a multidisciplinary platform where the competences they need to achieve their Competences excellent researchers, students, alumni and goals. To prepare our students to be future • Subject-related knowledge organisations work together to address generators of sustainable value for business • Analytical methods today’s challenges. Our newly found slogan and society at large, the School has agreed • Research-based approaches “Today’s ideas. Tomorrow’s impact.” upon School Intended Learning Outcomes reflects the core of our understanding. (SILOs) and key competences which we Managerial Competences: As stated above, we have embedded ERS strive to develop in our graduates. Set of Communicative, Cooperative and within our mission, vision and values. As we Personal Competences are a School of Management, Economics SCHOOL INTENDED LEARNING OUTCOMES • Working with an open mind in diverse and Social Sciences, the School’s portfolio (SILOS) teams offers a wide range of programmes with WiSo’s graduates make a positive impact • Sharing knowledge different subject-specific objectives. Taking in the world by addressing current and • Developing solutions the differences of each programme into future challenges and • Actively engaging with professional account, all programmes share a common and social environments core. This manifests itself in the combination 1. applying subject-related knowledge, of research-oriented education and consid- analytical methods, and research-based Ethics, responsibility and sustainability eration of the latest issues relevant to approaches, are emphasised in teaching as well as in society. WiSo allows students to grow 2. working with an open mind in diverse research. In both fields, ERS is addressed and reach their full potential. We educate teams to share knowledge and develop at different levels and through various

UNPRME Sharing Information of Progress 2020 © Gregor Hübl 8

TABLE 1 I ‘POWER YOUR LIFE’ BUSINESS PROJECTS methods. Our current approach is based on the European Commission’s Green Paper (2001), where corporate social ‘Power Your Life’ business projects (Wissenschaft trifft Wirtschaft) responsibility (CSR) consists of an internal Winter term 2019/20 and an external dimension. Aspects Company/Organisation Title of the project of decision-making in enterprises, for

denkwerk New Work – Was macht die Agentur der Zukunft aus? example concepts in human resource (New Work - What creates the agency of the future?) management or management of natural resources and their effects on sustainable StepStone Deutschland GmbH Analyse und Optimierung der User-Gewinnung über den Kommunikationskanal Email (Analysis and optimisation economic development, are covered in the of user acquisition via E-Mail communication) internal dimension, whereas the external

Ford-Werke GmbH Project 1: Identifikation von Möglichkeiten zur dimension extends these considerations to Implementierung von Machine-Learning- und external stakeholders. The School provides KI-Technologie im Kontext moderner Mobilität- learning settings in which ERS and CSR are skonzepte (Identification of possibilities for implementing machine learning and AI technology in the context of modern mobility concepts) addressed implicitly as well as explicitly, Project 2: Design einer Virtual Customer Experience covering the internal and external für den Automobilkauf (Design of a Virtual Customer Experience for car sales) dimension at the same time. Indeed, it is Project 3: Einsatz von Wearable Devices in der part of the academic tradition in economics Fahrzeugfertigung (Use of wearable devices in vehicle production) and social sciences to question the Project 4: Entwicklung innovativer Konzepte für das Ersatzteilwesen (Development of innovative concepts for the spare consequences of decisions, concepts and parts industry) theories for future societal development. Project 5: Anforderung an den Fahrzeuginnenraum der Zukunft (Requirements for the vehicle interior of the future) This is why the different aspects are included in the development of the School’s Forschungszentrum Jülich GmbH Standort-Marketing in den Geowissenschaften graduate profiles and programme intended - Konzeption einer Kommunikations- und Market- ingstrategie zur Bewerbung geowissenschaftlicher learning outcomes. As a result, students und geographischer Studiengänge in der Forschungs- learn responsible business decision-making region Aachen-Bonn-Cologne/Jülich (Location marketing in geosciences - conception of a communication and marketing strategy for and commit to success through sustainable the application of geoscientific and geographic study programmes in the business practices and ethical reasoning. research region Aachen-Bonn-Cologne/Jülich) With regard to further implementing GIZ - Deutsche Gesellschaft für Optimierung der Rekrutierung von Praktikant*innen ERS, one of the School’s key activities is Internationale Zusammenarbeit GmbH zur Sicherung des Nachwuchsbedarfs der GIZ to ‘create a School-specific concept to (Optimisation of the recruitment of interns in order to secure GIZ’s demand for young professionals) integrate a responsible leadership concept into programmes’. Currently, the concept IHK Köln Young-Professional-Programm der IHK Köln for a further, more systematic implemen- (Young Professional-Programme of the IHK Cologne) tation is being developed in collaboration KPMG AG Dieselgate – Gerät der Motor der deutschen with our Business Ethics Chair, which will Wirtschaft ins Stottern? (Dieselgate - Is the engine of the German economy stuttering?) be based on the concept of “Giving Voice to Value”. Ford-Werke GmbH Sustainability Value für Unternehmen (Sustainability value In addition to the implementation of for companies) ERS-related topics, within the study msg systems AG Sind Bots die neuen Apps – Veränderungen im programmes our students have various Kommunikationsverhalten und der Kommunikation- serwartung? (Are bots the new apps - changes in communication opportunities to dive deeper by partici- behaviour and communication expectations?) pating in voluntary courses, for example. Since 2010, students have had the option rosenbaum | nagy Unternehmensberatung GmbH Project 1: Effizienzgewinnung durch Digitalisierung in der Pflege (Increasing efficiency through digitalisation in care) to take part in the Service Learning course, Project 2: Einsatz von Spracherkennungssystemen zur in which they work on projects at local Entlastung von Pflegenden(Use of speech recognition systems for the relief of nursing staff) non-profit organisations for one term. This voluntary work is credited in the ‘Studium Staufenbiel Institut – Absoventenkongress Mikro-Influencer Kampagne „Mach, was du liebst“ Integrale’ (the general skills component Deutschland 2019 (Micro-Influencer campaign “Do what you love”) of our bachelor programmes) and begins TERRITORY EMBRACE GmbH Erarbeitung einer Strategie zur Internationalisierung with an introductory briefing day, followed unseres Portals (Österreich, Schweiz) Ausbildung.de (Development of a strategy to internationalise our portal (Austria, by workshops and courses addressing the Switzerland) Ausbildung.de) tasks and topics in accordance with the particular needs of the different projects

UNPRME Sharing Information of Progress 2020 9 © Lorraine Hoffmann

(market research, social marketing, project that match the disciplinary background of student teams work on specific projects management, tutoring and coaching, event different students and programmes. in different disciplines, such as marketing, management, etc.). For master students, ‘Power Your Life’ is a practice-oriented accounting, corporate development, energy these projects are offered as an extra-cur- teaching format that has been offered economics and information systems (see ricular and cross-curricular activity and by the Professional Centre since 2010, the list below). Mentors from the respective rewarded with an extra certificate. fulfilling a variety of objectives. It allows companies supervise these student teams. Through these opportunities, WiSo aims students to engage with interesting Each ‘Power Your Life’ term has a kick-off to give the students incentives to engage potential employers, become familiarised meeting and a closing event; the former in volunteer work. It is hoped that partic- with project work, gain practice in working is designed as a get-together between ipating students will maintain connections in teams, develop their problem-solving the students and participating companies, with these non-profit organisations after skills and benefit from an opportunity to while the latter serves to present the results completing the Service Learning course apply subject-specific knowledge, such as from the different project teams. Students or continue with volunteer work in their in marketing or accounting. The Univer- from the WiSo Faculty are particularly future careers. The Service Learning projects sity’s Professional Centre, in cooperation active in the ‘Power Your Life’ projects. are developed in cooperation with partici- with companies and organisations, offers Power Your Life and Service Learning are pating (non-profit) organisations and the work projects that are eligible for credits just two examples of further ways in which Professional Centre. Furthermore, another in the ‘Studium Integrale’ as part of the we live up to our values. important objective is to offer projects bachelor programmes. Over the term, small

UNPRME Sharing Information of Progress 2020 10

6.2 PRINCIPLE 2 | VALUES

We will incorporate into our academic Faculty of the University of Cologne is the (such as the Dean’s office) have bicycles, activities and curricula the values of seventh strongest school in Germany. In which employees can borrow to get to global social responsibility as portrayed addition, in the current Academic Ranking meetings on another part of campus. For in international initiatives such as the of World Universities 2019 for the subject meetings further afield, employees are United Nations Global Compact. area “Economics”, the University of encouraged to take the train. We would Cologne is in 76-100th place and thus in also like to stress that the mandatory term 3rd place nationally. In the Subject Ranking fee of our students (currently 279,65 € per “Management”, the University of Cologne term) includes a free public transport ticket is in 3rd place nationally, internationally covering Cologne and the entire federal in 151-200. In the QS World University state of North-Rhine Westphalia (in which Rankings 2020, the University of Cologne as Cologne is located). To address climate a whole was able to improve worldwide and protection issues, the University is currently is among the top 20 in Germany. building a large underground garage for Staff members are also involved in councils bicycles. and student unions feature divisions for Furthermore, staff members are encouraged the promotion of issues pertaining to to recycle, with extra recycling bins placed Our parent institution, the University of disability, gender and sexual orientation. throughout the University. The University, Cologne (UoC), provides the framework Additionally, representatives of the research and therefore the Faculty, was granted the for the School’s initiatives to foster ethics, and teaching assistants give feedback to the status ‘Fairtrade University’ by the TransFair responsibility, sustainability, and gender Dean and produce statements concerning e.V. for its commitment to sustainability in and diversity aspects. There are codes their working conditions for the School’s food production, fair trade relations and and statutes in place that direct the work annual teaching reports. Academic and working conditions. All institutions who of full-time disabilities representatives, non-academic assistants and staff can want to be recognised by Fairtrade have equal opportunity officers and labour also appeal to the University’s staff council to meet the following five goals: Passing a protection officers. The University offers (‘Personalrat’). In summary, the University Fairtrade policy statement, getting Fairtrade further education for all staff members, provides a broad network of formal and products on campus, using Fairtrade products and counselling services, such as drug informal institutions promoting staff issues. at meetings, organizing Fairtrade campaigns prevention, are easily accessible. In 2014, The Faculties staff and students play an and setting up a Fairtrade steering group. the UoC received a ‘Total E-Quality Award’. active role in this framework and fully We welcomed the commitment of the The award is presented each year for acknowledge its benefits for staff and initiative “Students for Future Cologne”, exemplary activities in terms of human students. which organised a broad educational resource management aimed at providing With regard to day-to-day operations, the programme for citizens on climate change equal opportunity. The UoC has developed University and the Faculty encourage staff with the action week “Public Climate guiding principles on ‘Vielfalt & Chancen- to take public transportation by providing a School” from 25 to 29 November 2019. gerechtigkeit’ (diversity and equal opportu- subsidised monthly ‘JobTicket’, which gives With a series of lectures – for example, on nities), which the School actively applies. the holder unlimited use of trains and buses green energy, social justice or CO2 pricing For this, in February of 2019 it received within the Rhine-Sieg Transport Network – numerous scientists from the University the ‘Vielfalt gestalten’ (‘Shaping Diversity’) (VRS). Moreover, holders of a JobTicket are of Cologne and the Faculty also took part certificate. The School was actively involved able to use bike-sharing services free of in the program, which consisted of over 45 in the University’s Diversity Audit. charge for 30 minutes. Some departments individual sessions. WiSo enjoys high reputation among peers and institutions, which is reflected in excellent rankings. It is currently on the first place of Eduniversal (2019) among the German “TOP business school with significant international influence”. Also, in the current topic ranking “Sociology” of the Shanghai Ranking, the University of Cologne is in first place nationally and 51-75th internationally. In the “QS World University Rankings by Subject 2020 - Business and Management”, the WiSo

UNPRME Sharing Information of Progress 2020 11 © Lisa Beller

6.3 PRINCIPLE 3 | METHOD

We will create educational frameworks, place emphasis on specific aspects of the assistant professors (Dr. Gönül Dogan and materials, processes and environments internal dimension of corporate social Dr. Florian Engl) joined him in 2015. These that enable effective learning responsibility, such as the meaning of additional members of his team work experiences for responsible leadership. values and corporate culture. From the fall in the fields of Corporate Development term of 2015/2016 onwards, all students and Corporate Responsibility as well as There are several learning settings in which in BSc Business Administration must Behavioural Ethics. ERS is addressed and there are modules that complete a mandatory course in Business In addition, the external dimensions of explicitly include learning outcomes with Ethics. In order to offer these modules, ESR are addressed in modules such as regard to ERS such as ‘(Advanced) Business a Chair for Corporate Development and ‘Introduction and Seminar in Energy, Ethics’ and ‘Marketing IV (Sustainability Business Ethics was established in 2010. Climate Change and Sustainability’ at in Marketing and Consumer Behaviour)’ Prof. Irlenbusch teaches and conducts bachelor level and ‘Energy, Resources, at master level and ‘Information Systems research in this particular field, focusing Environment and the Economy’ at master Management’ at bachelor level. In on the behavioural determinants of level. particular, courses addressing decision- limited ethical actions in order to develop The following table lists courses that making, with regard to organisation, staff, strategies to support ethical decision- address topics in the field of ERS. training and psychology in a company, making in companies. Two endowed

TABLE 2 | MODULES ADDRESSING ETHICAL AND SOCIALLY RELEVANT QUESTIONS

At the bachelor level CM Corporate and Business Ethics • CM Corporate Development • SPM Energy, Climate Change and Sustainability • SPM Behavioural Management Science • SPM Strategy, Organization and Human Resources • CM Principles of Microeconomics • SPM Managerial Economics • SPM Public Economics • SPM Behavioural Economics • CM Marketing • CM Microeconomics for Business Administration • SPM Service Management • CM Microeconomics • SPM Media Economics • Advanced Module Statistics: Advanced Data Analysis • SUM Social Psychology • SPM Applied Methods of Sociology • SUM Seminar Political Science • CM Sociology I • CM Sociology II • CM Sociology II • SPM Health, Age and Social Space • SPM Informatics I • Applied Methods of Survey Research • Anthropological Foundation of Social Policy • Behavioural Decision Theory • Information Systems for Sustainable Society • SPM Social Policy • CM Social Economy • SPM Introduction to Medical Ethics • SPM Political Science II • Advanced Module Public Finance • CM Microeconomics for Business Administration • SPM Financial Management • Seminar on Foreign Policy • Seminar – European Politics • Seminar on International Politics • SUM Economic Policy • CM Information Systems I • SUM Cooperative Self-Help • CM Quantitative Methods • SPM Energy Markets and Regulation • SUM Seminar Sociology • SM Economic Analysis of the Health Care System • SPM Economic Geography

UNPRME Sharing Information of Progress 2020 12

At the master level Social Anthropology • SPM Foundations in Growth, Labour and Inequality in the Global Economy A • CM Corporate Development • SPM Business Ethics • SPM Advanced Business Ethics • SPM Advanced Business Ethics • SPM CEMS Business Project • SPM Finance 2 • SPM Supply Chain Operations • SPM Supply Chain Operations (Adv.) • SPM Marketing IV • SPM Organization Theory and Design • SUM Behavioural Finance • SUM Organizational Behaviour • SUM Consumer Behaviour • SPM Project Management • SPM Incentives and Behaviour in Organisations • SPM Research in Personnel Economics: Incentives and Behaviour (Research Track) • SPM Research Project in Corporate Development • SPM Supply Chain Operations • SPM Behavioural Economics • SPM Seminar Design and Behaviour • SM Supply Chain Management • SPM Finance 8 • SPM Selected Issues in Finance • SPM Supply Network Design • SPM Operative Supply Chain Planning • SPM Research in Marketing (Research Track) • SM Advanced Microeconomics I • SPM Selected Issues in Marketing III • SPM Business Project • SPM Research / Business Project • Corporate Development Seminar I • Corporate Development Seminar II • SPM Selected Issues in Finance II • SPM Economic Engineering • SUM Current directions in Economic Psychology • SPM Media and Technology Management: Enterprises, Markets, and Strategies • SPM Topics in Growth, Labour and Inequality in the Global Economy • Seminar in Energy, Resource and Environmental Economics • Topics in Energy, Resources, Environment and the Economy A • Foundations in Macroeconomics and Public Economics C • Microeconomics • Microeconomics I (Research Track) • Topics in Design and Behaviour A • Topics in Design and Behaviour B • Topics in Design and Behaviour C • Topics in Design and Behavior D • CM Ethics of the Health Care System • SUM Rechtsmedizin • SPM Prävention und Gesundheitsförderung • SPM Medizinische Soziologie • Introduction into Islamic Studies • SUM Economic Geography II • SUM Economic Geography III • SUM Interdisciplinary Social Sciences • SPM Sociology I • SPM Sociology III • SPM Sociology IV • SUM Social Regional Development and Co-Operatives • CM Political Science V • Extension Studies Ancient History • Extension Studies Medieval History • Extension Studies Modern History I + II • Politics and History • SPM Foundations in Growth, Labour and Inequality in the Global Economy B • SPM Foundations in Growth, Labour and Inequality in the Global Economy C • SUM Social Psychology • SUM Occupational Medicine, Social Medicine • SUM Sociology of Health • CM Comparison of Health Care Systems

CM= Core Module; SPM= Specialisation Module; SUM= Supplementary Modul

Within our CEMS MIM programme, there thoroughly trained in the academic and sibility and sustainability, allows the are courses such as ‘Climate, Energy and institutional background, students gain the students to gain a deeper understanding the Business Response’ and ‘Responsible unique opportunity to role-play in simulated of their role as important agents of social Global Leadership’. ‘Climate, Energy and global climate change negotiations together change. Developing an appreciation and the Business Response’ addresses the link with students hailing from all the partici- understanding of responsible business between climate change and the business pating schools. The corresponding roleplay practices is a core part of the Cologne-Rot- response at a strategic and tactical level, was hosted by our Faculty in May of 2019. terdam Executive MBA. The programme introducing the students to the new wave The University of Cologne Executive School commits to educating future business leaders of corporate sustainability in the 21st (UCES) offers a Leadership Development to take on a broader ethical appreciation century. Concepts such as business in Programme and additional workshops, and understanding of responsible business nature, environmental conflicts in the world where tools are applied to enhance students’ practice. By embedding CSR and sustaina- economy, sustainability concerns in the ‘4th effective interaction, sensitivity towards bility issues into management education, Industrial Revolution’, strategic renewal and differences and problem-solving skills that the students develop skills to tackle social sustainability, analysis of sustainable smart are valuable in multicultural environments. and environmental challenges. electricity markets and more are illustrated The graduates will also be able to effectively More teaching on sustainability and other through lectures, case studies, teamwork manage diverse teams in a continuously PRME topics takes place at the Institute of and company presentations. The course changing and globalised work environment, Sociology and Social Psychology (ISS). The encourages students to actively participate with a focus on business sustainability. They topic for this summer’s ISS research seminar and partake in critical discussions. Topics in will be able to accurately understand, analyse is ‘Demography and Social Inequality’. Past the course ‘Responsible Global Leadership’ and manage sources of risk that may affect seminar topics have included: ‘A Randomised include understanding the global business the decision-making process. Moreover, Controlled Trial of Residential Change and environment, responsible leadership students develop effective concepts to foster Criminal Recidivism’, with a lecturer from behaviour, corporate global responsibility ethical behaviour in business enterprises, the University of Oxford; ‘Societal Changes and sustainable global business practices. and the master thesis is designed to allow in Family and Personal Networks’ with a Moreover, we also offer a seminar at the the practical application of the aforemen- lecturer from VU Amsterdam and ‘Temporal master level concerning the UNFCCC tioned skills. Raising the awareness of Changes in Attitudes Towards Immigrants process in close cooperation with several different global and local business issues, Across European Countries’ with a lecturer of our CEMS partner schools. After being especially in the context of social respon- from Tel-Aviv University.

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6.4 PRINCIPLE 4 | RESEARCH

We will engage in conceptual and the new strategy, it was possible to submit Innovation. The main objective of the empirical research that advances new applications for the continuation or KRI is to study topics within these four our understanding about the role, further development of the initiatives. areas and their intersections in the same dynamics, and impact of corporations These were discussed in the Faculty Council fundamentally transdisciplinary manner in the creation of sustainable social, and it was decided whether or not they that the phenomenon itself commands. A environmental and economic value. should be supported. These four initiatives key objective of the KRI is to identify and set will be supported in the coming years. crosscutting research topics that address In our research, we address topics that are Each new appointment must, in addition important challenges of the ongoing digiti- of relevance to organisations and society. to the teaching requirements, have a link sation of business and society. For example, We advance theory and strive for rigour to one of these initiatives. The KRIs will be in Topic (1) Customer and Business and impact to provide advice to managers evaluated in 03/2022. Analytics, Analytics refers to the collection, and politicians. The questions of ethics, management, and analysis of granular data responsibility and sustainability (ERS) are RESEARCH IN OUR KEY RESEARCH to generate tactical and strategic insights, often cross-sectionally integrated into INITIATIVES establish causal relationships between firm research. ERS is horizontally integrated 1. Analytics and Transformation actions and customer responses and make into the programmes, complemented by 2. Behavioural Management Science predictions about customer behaviour. vertical integration via academic chairs 3. Demography & Social Inequality Customer analytics refers not only to the in Business Ethics, Energy Economics, 4. Sustainable Energy & Mobility customer of companies, but also to the Information Systems and Social Policy. individuals embedded in a social context Whether horizontal or vertical (or explicit 1. ANALYTICS AND TRANSFORMATION (e.g. voters in political contexts, patients in and implicit) in their integration, we The Key Research Initiative Analytics and a health care setting). While companies are consider the following Key Research Transformation (which has its origins in the central to business analytics, it also applies Initiatives (KRI) as well as our Excellence former Key Research Profile Area “Digital to other types of organisation and deals Cluster ECONTribute and our Excellence Transformation”) bundles and progresses with social issues such as climate change, Centre C-SEB areas to be at the forefront compatible expertise and knowledge in inequality and education. Data analytics of contributing to ERS topics at the WiSo the areas of analytics and transformation solutions implemented in novel digital Faculty. Our KRIs are part of our strategy within the WiSo Faculty. It has four topics of products also give rise to new privacy and were formally known as Key Research major interest: (1) Customer and Business concerns and customer vulnerabilities that Profile Areas. The former initiatives were Analytics, (2) Artificial Intelligence, (3) need to be addressed. By addressing those evaluated and, as part of the process of Digital Transformation and (4) Digital questions, the KRI will help to achieve a

UNPRME Sharing Information of Progress 2020 © Gregor Hübl 14

between corporations. (2) Behavioural – next to other (international) partnerships Organisational and Personnel Economics – closely together with the Cologne Center studying incentive schemes, organisational for Ethics, Rights, Economics, and Social structures and personnel decisions and Sciences of Health (ceres). The area’s processes. (3) Behavioural Ethics investi- aim is to improve our understanding gating drivers of (un-)ethical behaviour in of demographic processes and their organisations. (4) Behavioural Health Care relationship with social inequalities by Management, which studies the behaviour taking a multilevel perspective, building on of professionals in the health care sector. theories of social action and carrying out comparative empirical research. 3.DEMOGRAPHY & SOCIAL INEQUALITY positive impact with scientific support. The continued Key Research Initiative 4. SUSTAINABLE ENERGY & MOBILITY Demography and Social Inequality The newly founded Key Research Initiative 2. BEHAVIOURAL MANAGEMENT SCIENCE addresses demographic change and Sustainable Energy & Mobility will explore The second Key Research Initiative, how it interacts with social inequality. the joint transition to sustainable energy Behavioural Management Science (which Demographic change constitutes one and mobility from an interdisciplinary has its origins in the ‘Design and Behavior’ of the main challenges for contem- perspective. Under the assumption that group), is an example of a continued KRI. porary societies. Understanding the the electricity and the transportation This KRI brings together researchers that underlying mechanisms (e.g. sustained sector are at the forefront of the efforts to apply methods of Behavioural Economics below replacement fertility, high levels of transform energy systems, a complicated and Applied Microeconometrics to advance immigration and steady increases in life array of economic coordination problems our understanding of how management expectancy) is crucial for several reasons: arises due to the distributed nature of practices influence behaviour of people in it allows for realistic projections of future both feed-in and charging, which is further organisations. In order to do so, they apply demographic developments, the identifi- complicated by weather-dependent availa- a broad set of complementary research cation implications of demographic change bility profiles of wind and sun. Efficient methods investigating formal economic for welfare states and societies (specifically solutions will necessitate new approaches models, running lab experiments and with regard to social inequalities and to optimal congestion management – field experiments in firms, and analysing social cohesion) and the advising of policy within electricity grids, within the transport largescale survey data as well as adminis- makers on how to transform demographic networks and at the intersection of the two trative financial and personnel data. The challenges into demographic opportu- sectors, i.e. for charging electric vehicles research field also develops close links nities. The research program thus rests (EVs) and using the batteries such vehicles to practitioners for the development on three interrelated pillars, namely the as sources of flexibility for the electricity of academically rigorous research that demographic core processes of (1) family sector. In particular, four areas will be of generates insights is highly relevant & fertility, (2) migration & integration and major focus within the KRI: (1) Information to decision makers in practice. BMS (3) aging & mortality. The researchers work Technology (IT)-based mechanisms for closely collaborates with economists and psychologists within the Center of Social and Economic Behavior and the newly established Excellence Cluster ECONtribute. Research in the BMS area builds on modern methods of behavioural microeconomics and applied microeconometrics and applies these methods to understand and evaluate the impact of management practices on behaviour in companies. Key questions are often guided by the aim to improve the design of a specific management practices inorder to increase performance, collabo- ration, employee well-being or to reduce unethical behaviour. The most important subfields are (1) Behavioural Operations Management analysing the design and management of products, processes, services, both within corporations and

UNPRME Sharing Information of Progress 2020 15 congestion management in energy and influence information processing in social market outcomes through public policy. The mobility networks, (2) Efficient coordi- and economic contexts. Using a behavioural traditional perspective emphasises market nation of investment across regulated economics and social cognition approach, power, externalities and information and unregulated sectors, (3) New business C-SEB examines how these mechanisms asymmetries as sources of market failures models for sustainable energy & mobility can be designed and manipulated. C-SEB and tackles them by regulation, taxation or and (4) Flexible, distributed, weather-de- seeks to build a bridge between laboratory public goods provision. The Cluster extends pendent and more versatile electricity research and real world contexts in order the traditional approach by broadening the systems. These research activities will have to contribute to solutions to contemporary view towards new challenges that have significant visibility in academia, industry challenges in the economy. appeared due to structural changes in and society at large. the economy, by taking into account new ECONtribute: Markets & Public Policy objectives beyond the traditional notions Excellence Center for Social and ECONtribute, a joint initiative of the of economic efficiency and welfare and by Economic Behavior (C-SEB) Universities of Bonn and Cologne, is funded employing and advancing new tools. The The Center for Social and Economic Behavior as a Cluster of Excellence in the German Cluster takes account of new objectives, (C-SEB) at the University of Cologne (UoC) Excellence Strategy. The goal of the Cluster such as procedural fairness, social respon- brings together Cologne-based researchers is to advance a new paradigm for the sibility and morale, which go beyond from economics, management science and analysis of markets & public policy in light traditional notions of economic efficiency psychology. Social and economic behaviour of fundamental societal and technological and welfare. is shaping almost all aspects of our lives. challenges. Markets are central to the However, it does not only influence the functioning of modern societies, but they Research in Business Ethics actions of individuals. Behaviour and its may also fail and generate undesirable This group is concerned with strategic underlying motivation and cognition also outcomes. Market forces may contribute corporate development topics. In particular, affect the success of societies, politics, to inequality of income and wealth. it is interested in analysing human markets and organisations. Understanding Prices that do not properly reflect the behaviour observed in ethically relevant its determinants and how it can be damage inflicted upon the environment dilemma situations as they occur in ‘managed’ is thus of crucial importance by economic activities undermine efforts business. The starting point for this analysis for understanding and addressing major to prevent climate change. Additionally, is the observation that the inclination of challenges to society and humanity. C-SEB the failure of financial markets has led decision makers within organisations to aims to develop an empirically based theory to the global financial crisis, causing a act unethically largely depends on the from the institutions that define economic deep recession and taxpayer-funded bank situation and the environment in which incentives and of the conditions that rescues. This calls for the correction of decisions are taken. It is largely determined

UNPRME Sharing Information of Progress 2020 © Lisa Beller 16 by intuitive and moral heuristics as well as institutes – the Institute of Energy interest in business strategies in the energy psychological biases. This is true even if, in Economics (EWI – has a long tradition in sector and in energy trading. Prof. Bettzüge principle, actors are committed to moral the analysis of energy markets as well as has just been appointed (08/2020) to objectives. Human behaviour can only energy policy and regulation. The institute the Federal Government’s independent be seen as ethically bounded behaviour. is especially competent in issues regarding Council of Experts on the application The central aim of this research area is to the electricity, coal and natural gas of the German Climate Protection analyse the mediating factors that have an markets, particularly when using complex Act. In 2017, Prof. Ketter joined the Faculty impact on ethically bounded behaviour and energy economics simulation models. It and became director of the EWI. He is to develop strategies that facilitate ethical also studies the consequences of current one of the world’s foremost experts in decisions in firms. In order to impart the or potential regulatory state interventions economics-based design of technology latest research findings to students, they are within these markets. The EWI is directed artefacts and practical, sustainable smart directly infused into teaching. The courses by Annette Becker, who was appointed markets. Key aspects of his research lie in offered are based on a behavioural, ration- Managing Director of the EWI in November the areas of big data analytics, computer ally-bounded understanding of decision 2019, with a focus on the economic and science, economics, information systems, processes in firms. The students discuss administrative management of the Institute, sustainability and machine learning. His incentives in organisations and strategies Prof. Dr. Marc Oliver Bettzüge and Prof. work revolves around the question of for successful corporate development, Dr. Wolf Ketter, who are full professors of how information systems can be designed taking ethical dimensions into account. economics and information systems at our to address sustainability challenges They apply game-theoretic concepts and Faculty. Prof. Bettzüge’s research focuses in society, exploring rapidly evolving recent economic and psychological findings on institutional and economic issues in computing power and techniques to build from empirical, especially experimental, energy economics and energy policy, and discover new solutions that were research in this work. notably with respect to European electricity previously inconceivable. The question and gas markets, global energy markets as of how to secure energy supply is central Research in Energy Economics well as the economics of greenhouse gas for EWI researchers. Consequently, the One of our oldest (affiliated) research mitigation. In addition, he also has an integration of renewable energy resources into the present and future energy mix and TABLE 3 I LATEST ERS-RELATED PUBLICATIONS (SELECTION) the implications of climate change policies for the design and functioning of energy Author(s) Year Title Journal markets have become pivotal questions for

Stäbler, S. & Fischer, M. forthcoming When Does Corporate Social Journal of Marketing analysis. Irresponsibility Become News? Evidence from More than 1,000 Research in Social Policy Brand Trans-gressions Across Five Countries The Social Policy and Methods of Qualitative Social Research Chair, Prof. Schulz- Stich, M. 2019 Does Sustainability Assurance European Accounting Improve Managerial Investment Review Nieswandt, carries out research in the fields Decisions? of European social law, social services, cooperative economics, ageing, health Ockenfels, A. 2019 Sharing guilt: How better access to Management Science information may backfire and geriatric care, history and cultural comparison of social policy. Prof. Schulz- Schaeffer, M. 2019 Social mobility and perceived European Sociological discrimination: Adding an Review Nieswandt maintains various connections intergenerational perspective with stakeholder organisations, including seats on the academic advisory board of Kroneberg, C. 2019 Who is fighting with whom? How Social Networks ethnic origin shapes friendship, the Federal Association for Public Services, dislike, and physical violence relations the Kuratorium Deutsche Altershilfe (KDA), in German secondary schools the Cologne Network of Community Care Davidov, E. 2018 Testing for Approximate Sociological Methods and and the Society for Social Progress. He is Measurement Invariance of Human Research engaged in consulting projects for the Values in the European Social Survey Federal Ministry of Health (local authority Rockenbach, B. 2018 Moral Punishment in Everyday Life Personality and Social provision of elderly care), ministries in Psychology Bulletin the German state of Rhineland Pfalz Sutter, M. 2018 Social preferences in childhood and Journal of Economic (elderly care planning), the city of Zurich adolescence. A large-scale experiment Behavior and Organization (Health Network 2015) and the Bruesseler to estimate primary and secondary motivations Kreis (ageing and support of disabled persons).

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6.5 PRINCIPLE 5 | PARTNERSHIP

We will interact with managers of (N.S. Raghavan Centre for Entrepre- Students for Sustainable Economics and business corporations to extend our neurial Learning; Indian Institute of Management’, which cooperates with our knowledge of their challenges in Management Bangalore) School in organising lectures and other meeting social and environmental 6. Tina Müller (CEO of Douglas GmbH) study-related activities on sustainability. In responsibilities and to explore jointly 7. Carsten Pillath (Director-General in the 2019, the OIKOS Germany Meeting took effective approaches to meeting these General Secretariat of the Council of place in Cologne under the slogan “Take challenges. the European Union) the lead for change – WE for a sustainable 8. Michael Pontzen (Chief Financial future”. Students from Austria, Germany WISO ADVISORY BOARD Officer of LANXESS AG) and Switzerland participated in the event High-ranking corporate members are crucial 9. Ralf Quick (Managing Director at taking action for a sustainable world to the Advisory Board. In order to maintain General Reinsurance AG) by presenting local actors and holding motivation and commitment, our aim is to 10. Dr. Dieter Steinkamp (Chief Executive interesting discussions and workshops. The form a group that is not only of value to the Officer of RheinEnergie AG) School supports OIKOS – just as it does other Faculty but also offers an additional benefit 11. Dr. Frank Sänger (Partner & Head student organisations at the School – by for the board members themselves. of Cologne Office at McKinsey & publishing information and announcements Company) from the organisation via newsletters, social The current composition of the WiSo Faculty media platforms and info-screens located in Advisory Board is as follows: STUDENT INVOLVEMENT the School. The School is characterised by a very active ENACTUS Cologne is a student consultancy 1. Prof. Dr. Thomas Bieger (Professor of student body, expressed in the many student for social and ecological projects at local Management and President, University organisations operating at the School. As companies. It plans business projects that of St. Gallen) can be seen in the diversity and quality of contribute to solving social and ecological 2. Prof. Dr. Werner Görg (Chairman of the student organisations, our students show challenges faced by companies in the Supervisory Board at Gothaer) sufficient intrinsic motivation to engage Cologne region. ENACTUS Cologne has 3. Gunnar Herrmann (Chief Executive in extra-curricular activities. Three student made it its mission to sustainably improve Officer of Ford Werke GmbH) organisations with a particular focus on the standard of living and quality of life of 4. Dr. (President and ethics, responsibility and sustainability are people in need. The teams are confident Chairman of the Board of Directors of OIKOS, ENACTUS and FIB. that the same spirit that makes a company the European Investment Bank) One long-standing initiative at the School successful can also bring about sustainable 5. Prof. Dr. Kothandaraman Kumar is the student organisation ‘OIKOS – progress in social issues. As a student

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sessions, alumni interviews, newsletters, job shadowing, graduation ceremonies, networking and sports events as well as an annual alumni reunion.

BUSINESS SCHOOL The University of Cologne offers executive education via a separate legal entity, the University of Cologne Executive School GmbH (UCES). UCES is a key pillar for WiSo to offer a structured approach for bidirec- association, ENACTUS is committed to ‘Service Learning’ activities offered by the tional knowledge exchange with practice. It achieving the 17 sustainability goals of the UoC Professional Center, where they engage allows WiSo to transfer knowledge from its United Nations (Sustainable Development in projects at local non-profit organisations research units to industry and to expose its Goals). ENACTUS is active in 37 countries for the period of one term. This voluntary research units to current and relevant topics. worldwide and with almost 72,000 work is credited in the ‘Studium Integrale’, It also enables the University of Cologne and students, it is one of the largest global the general skills section of our bachelor WiSo to address the demand for life-long student organisations. Two student projects programmes. learning, sustain the University’s leading of the University of Cologne have won the position in management education, and Germany-wide “ENACTUS NationalCup ALUMNI helps to attract and retain great students 2020”. The two student start-ups “Save We restructured our alumni management, and faculty. the grain” and “Socialbnb” are supervised which used to be organised by our parent It was founded in 2015 and initially focused at GATEWAY Excellence Start-up Center and institution. This meant that, even though our on the Cologne-Rotterdam Executive will now represent the German association School always managed to have strong ties MBA, which started in September 2017. and present their ideas on social entrepre- with our alumni, our access to our alumni The programme has been well received neurship at the ENACTUS WorldCup 2020 in was significantly limited. We consider our and UCES has continuously increased its September. alumni to be our partners. Currently, we portfolio. It now also offers certificate The first winning start-up “Save the are defining policies and expectations in programmes and open courses in Healthcare grain” has set the goal of installing order to develop our alumni relationships. Management, Smart Energy Management, 120 solar-powered grain dryers in Togo, At present, we have several ways for and Digital Leadership and Innovation as sub-Saharan Africa, by 2023. The second alumni to get involved. These include the well as initial customised programmes. We winning start-up “Socialbnb” follows the ‘Ask alumni’ programme, panels and fairs, will continue to foster this close interaction. approach of exchange in the premises keynote speeches, company information of globally active NGOs. The exchange is already active in 26 countries. Socialbnb is also supported by the start-up grant of the state of NRW. The ‘Student Forum for Integration and Education’ (FIB) carries out voluntary work at secondary schools in Cologne. Its members tutor disadvantaged students and those coming from a non-academic family background. Prof. Schulz-Nieswandt is a member of FIB’s academic advisory board. ‘Weitblick’, another student initiative, advocates fair and broad access to education around the world. Abroad, it builds schools and promotes educational sponsorship and exchange programmes. Additionally, the student organisation of Amnesty Interna- tional conducts activities on and off campus to promote respect for human rights. Many of our students also participate in the

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6.5 PRINCIPLE 6 | DIALOGUE

We will facilitate and support dialog and the Low-Carbon Transition. Prof. Detlef development of corporate links through and debate among educators, students, Buschfeld hosts the scientific board of the other bodies and organisations. One business, government, consumers, Federal Institute for Vocational Education example worth highlighting is the student media, civil society organisations and Training. He is a member of the steering organisation known as the Economic and other interested groups and group of ‘Climate Protection Education Congress Organisational Forum (‘Organi- stakeholders on critical issues related Concept Cologne’ (‘Klimaschutz Bildung- sationsforum Wirtschaftskongress’, or to global social responsibility and sportal Köln’) within the Network for Social the OfW), which organises the annual sustainability. Services and Ecological Education. Our ‘World Business Dialogue’. Several of our colleague Prof. Frank Schulz-Nieswandt professors – Marc Oliver Bettzüge, Thomas Our professors are appointed to many is a member of the advisory board of Jäger, Claudia Loebbecke, Axel Ockenfels, governmental advisory bodies, among the Cologne Network of Community Heinrich Schradin and Ulrich Thonemann – them the German Council of Economic Care (‘Kölner Netzwerk der kommunalen are members of its board of trustees. Experts and the central advisory board Daseinsvorsorge’) and a member of the of the Federal Government. Consecutive scientific group Josef’s Society Cologne, THE WORLD BUSINESS DIALOGUE members of our Faculty chaired this board: which runs several self-help facilities for Every year since 2009 (and every second Hans Karl Schneider, Herbert Hax and people with disabilities, elderly people and year between 1987 and 2009), the OfW Jürgen B. Donges until 2003. The School’s those in need of physical rehabilitation. invites students, business people and Axel Weber was president of Germany’s Bernd Irlenbusch sits on the Advisory speakers from all over the world to come Central Bank from 2004 to 2011. Professor Board Ethics in HR technologies to an international conference entitled Bettzüge was elected as an expert member “EthikbeiratHRTech”; they are dealing ‘World Business Dialogue’ at the University to the parliamentary commission (2011-13) with the question of which areas of of Cologne. The objective of this event on ‘Growth, Wealth and Quality of Life’ of application for AI solutions are emerging is to foster exchange between students, Deutscher . Today, to name just a in the environment of HR management and scientists and corporate practitioners few examples, two of the School’s professors which general conditions should be given on a central economic issue of our time. – Axel Ockenfels and Felix Bierbrauer – are for the development of these AI solutions, The ‘Hall of Fame’ of prominent keynote members of the academic advisory board their deployment, and their use in speakers from the past includes: Bill Gates, of the Federal Ministry of Economics and organisations. Roland Berger, Michael Bloomberg, Kenichi Technology. In 2017, Axel Ockenfels was Besides the various professors’ collab- Ohmae, Josef Ackermann, Hans-Werner also appointed as a member of OECDs’ orations described above, the Faculty Sinn and Joseph Stiglitz. advisory council for Growth, Investments additionally supports and cultivates the

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TABLE 4 I WORLD BUSINESS DIALOGUES, 1987-2020

World Business Dialogues, 1987-2020

1st World Business Dialogue (1987): 9th World Business Dialogue (2003): 17th World Business Dialogue (2014): Der Weltraum als Markt (Outer Space as a Market) Mastering Volatility Disruptive Innovation

18th World Business Dialogue (2015): 2nd World Business Dialogue (1989): 10th World Business Dialogue (2005): Power To The People-Redefining Interdependencies Künstliche Intelligenz (Artificial Intelligence) Transforming the Company In A Trembling World

3rd World Business Dialogue (1991): 11th World Business Dialogue (2007): 19th World Business Dialogue (2016): Umweltmanagement (Environmental Management) Population Dynamics Globalisation: Disrupted?

20th World Business Dialogue (2017): 4th World Business Dialogue (1993): 12th World Business Dialogue (2009): Facing Change – Transforming Industries For Resource Mensch (Humans as a Resource) The Integrated Challenge Tomorrow 5th World Business Dialogue (1995): 13th World Business Dialogue (2010): 21st World Business Dialogue (2018): Mehrwert Information (The Added Value of Crisis Demands The Digital Organization: Decrypting its DNA Information) 14th World Business Dialogue (2011): 22nd World Business Dialogue (2019): 6th World Business Dialogue (1997): Managing Complexity – The Art of Collective Digital Zeitgeist – Time to Rethink Learning Return on Globalization Consequence 15th World Business Dialogue (2012): 2020: Online format “The Dialogue” 7th World Business Dialogue (1999): Checkpoint Consumption – Needs, Duties and the Rethinking Knowledge Search of Balance 16th World Business Dialogue (2013): 8th World Business Dialogue (2001): Next Generation Business Strategies – Finding New Net Planet Ways to Succeed

The 21st World Business Dialogue took teaching format with presentations from and Challenges’ in the fall term of place in March 2018 and addressed the noteworthy guest speakers. Second, the 2015/16 issue of ‘The Digital Organization’. It lecture series is open to the public and • ‘Digital Economics’ in the fall term of featured prominent companies’ speakers our experience demonstrates that many 2016/17 (Telekom, Lufthansa, Bayer, McKinsey, people from the local community attend. • ‘Inequality and Redistribution’ in the Henkel, etc.), high-level politicians’, The lecture series is announced in local fall term of 2017/2018 representatives of the non-profit sector and newspapers, such as the Kölner Stadtan- • ‘Economics and Moral’ in the fall term academia. The OfW organisers consulted zeiger, and monthly event magazines, of 2018/19 with professors from the WiSo Faculty such as Stadtrevue. We consider such • ‘Lessons learned? National Debt Crisis on the topics and panels to be selected. lecture formats that address cross-disci- & Financial market stability’ in the fall Professors also supported them by helping plinary topics of great societal relevance term of 2019/2020 with access to their business and academic and concern to be a significant service to contacts as potential guest speakers. For the community. Thus far, the IWP lecture The IWP is also a partner of the new further information on this event, see series has dealt with the following topics: YES – Young Economic Summit – where www.world-business-dialogue.com students discuss global problems in the • ‘The World Economic Crisis – Causes realm of economy, policy, society and LECTURE SERIES and Consequences’ in the fall term of environment. The aim is to find innovative A traditional outreach method 2010/11 solutions in order to confront pressing involves inviting the public to attend • ‘The European Monetary Union’ in the challenges of today and tomorrow. It is presentations, lectures and academic fall term of 2011/12 considered a complex discussion stage for discussions on topics concerning broader • ‘Crisis as Possibility – Towards a new sharing views and plays an active role in societal relevance. Our Institute for Europe?’ in the fall term of 2012/13 economic life. Economic Policy (IWP), currently headed • ‘The Energy Transition Reform in by Michael Krause and Steffen J. Roth, Germany’ in the fall term of 2013/14 A further opportunity to discuss launched an annual lecture series in 2010. • ‘Development Policy under Scrutiny interactions between theory and the world The IWP lecture series addresses global – Parameters for the post-2015 of practice is the ‘Cologne Dialogue on challenges from a political and economic Millennium Goals’ in the fall term of Economic Policy’, which is also organised perspective. It meets two objectives: first, 2014/15 by our IWP. it offers our students an interesting new • ‘Demographic Change – Consequences

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TABLE 5 | COLOGNE DIALOGUE ON ECONOMIC POLICY

Topics Speakers

May 2019: What follows Hartz IV? Perspectives for • Leonie Gebers German social policy Secretary of State in the Federal Ministry of Labour and Social Affairs • Prof. Dr. Ulrich Walwei Director of the Institute for Employment Research

April 2019: Tax policy in times of digitalisation • Prof. Dr. Felix Bierbrauer University of Cologne • Dr. Rolf Bösinger Secretary of State in the Federal Ministry of Finance

June 2018: Broadband internet for everyone – but • Prof. Dr. Andreas Pinkwart who pays? Minister for Economic Affairs, Innovation, Digitisation and Energy of North Rhine-Westphalia • Prof. Dr. Achim Wambach President of the Centre for European Economic Research and Chairman of the Monopolies Commission, University of Cologne

June 2018: Does digitisation mean the decline of • Mr Ulric Papendick quality journalism? Managing Director of the Cologne School of Journalism • Prof. Dr. Johannes Münster University of Cologne

June 2017: The future viability of the pension • Dr. Reinhold Thiede concept: Is the pension still safe? Deutsche Rentenversicherung (German Pension Fund) • Prof. Dr. Axel Börsch-Supan Director of the Munich Centre for the Economics of Aging

May 2017: Brave new electricity world: Does • Prof. Dr. Christof Weinhardt digitalisation require a new regulation? KIT • Barbie Kornelia Haller Bundesnetzagentur (Federal Agency)

June 2016: The impact of immigration on the labour • Prof. Dr. Klaus F. Zimmermann market University of Bonn • Eva Welskop-Deffaa Board Member of ver.di (labour union)

May 2016: Affordable Housing in NRW • Michael Groschek Minister of Transport and Housing, North-Rhine Westphalia • Prof. Dr. Ulrich van Suntum Director of the Institute of Spatial and Housing Economics

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7. FUTURE KEY OBJECTIVES

We are convinced that ERS-related topics EMBA programme. Moreover, international four men, of which two are international are an ongoing process and we are working cooperation in the field of ERS-related and two are Germans from abroad), one of hard to further improve our understanding, research and teaching is envisaged, our goals is to further increase the diversity our measures and our actions. Current especially within the CEMS network. of our faculty. Our First Vice-Dean will programmes will be constantly reviewed In order to further integrate PRME-related develop an awareness raising strategy to and upgraded, and new programmes are topics, ‘giving voice to value’ is concep- achieve even better results in the future. to be developed. Key initiatives comprise tualised. Our Ethics Professor, Bernd ERS-related key objectives for the next few a broader integration of ERS-topics into Irlenbusch, is currently developing a years are to further improve communi- our growing work in executive education. concept to adopt the concept into our cation, revise and relaunch our study In particular, the issues of sustainability, curriculum. programmes with adjusted foci and to live energy and smart/digital electricity markets Even though we were able to hire diverse up to our new slogan “Today´s Ideas. are earmarked as important electives in our faculty (seven in 2019/2020: three women, Tomorrow´s Impact.”

EDITOR Deanship of the Faculty of Management, Economics and Social Sciences University of Cologne Albertus-Magnus-Platz 50923 Cologne Germany EDITORIAL STAFF Janina Klug | WiSo Dean’s Office DESIGN Cristina Alvarez de la Kater | WiSo Marketing

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