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Master Plan for Development of Trekking Routes in Uttaranchal

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Master Plan for Development of Trekking Routes in Uttaranchal Master plan for development of trekking routes in Uttaranchal Prepared for the Department of Tourism Government of Uttaranchal By Pannell Kerr Forster Consultants Pvt Ltd New Delhi October 2003 Master plan for development of Final trekking routes in Uttaranchal Report TABLE OF CONTENTS Chapter ............................................................................................................................................Page Executive summary................................................................................................................................i Introduction ..........................................................................................................................................i The regional context.............................................................................................................................i Understanding tourism in Uttaranchal .................................................................................................i Trekking as a segment of the tourism industry ....................................................................................i Trekking in Uttaranchal.......................................................................................................................ii The master plan ...................................................................................................................................ii Host community and capacity building...............................................................................................ii Marketing strategy..............................................................................................................................iii Introduction...........................................................................................................................................1 Background to the project ...................................................................................................................1 Objective of the master plan................................................................................................................1 Terms of reference ..............................................................................................................................2 Methodology for the study ..................................................................................................................2 The regional context .............................................................................................................................4 Defining the region..............................................................................................................................4 Garhwal and Kumaon........................................................................................................................................4 History of the region ..........................................................................................................................................4 State boundaries and neighbours.........................................................................................................5 Population............................................................................................................................................6 Society and culture ..............................................................................................................................6 Topography .........................................................................................................................................6 Climate ................................................................................................................................................7 Flora and fauna....................................................................................................................................7 Economy..............................................................................................................................................8 Conclusion...........................................................................................................................................8 Overview of tourism in Uttaranchal....................................................................................................9 Introduction .........................................................................................................................................9 Accessibility........................................................................................................................................9 Tourist visitation within the State ..................................................................................................... 10 Popular destinations within the State ................................................................................................ 10 Tourism products............................................................................................................................... 11 Holiday or leisure travel..................................................................................................................................11 Pilgrimage travel .............................................................................................................................................12 Adventure travel...............................................................................................................................................12 Tourism circuits................................................................................................................................. 13 Competition....................................................................................................................................... 13 Consumer opinions on Uttaranchal as a tourism destination ............................................................ 14 Uttaranchal has high appeal as a tourist destination.....................................................................................14 Infrastructure is a key constraint.....................................................................................................................14 Superior tourism facilities and services are required.....................................................................................14 Strengths, opportunities and constraints of the Uttaranchal tourism product.................................... 15 Strengths...........................................................................................................................................................15 Constraints .......................................................................................................................................................15 i Master plan for development of Final trekking routes in Uttaranchal Report Chapter ............................................................................................................................................Page Opportunities....................................................................................................................................................15 Possible positioning........................................................................................................................... 15 Regional positioning ........................................................................................................................................15 Consumer positioning ......................................................................................................................................15 State policy context ........................................................................................................................... 16 Conclusion......................................................................................................................................... 16 Defining the context: Trekking as a segment of the tourism industry ........................................... 17 The tourism industry ......................................................................................................................... 17 The scale of global and India tourism ............................................................................................... 17 Global tourism .................................................................................................................................................17 Domestic tourism .............................................................................................................................................17 The changing nature of global tourism..............................................................................................18 Categories of tourism ........................................................................................................................ 19 Sustainable tourism..........................................................................................................................................19 Nature-based tourism.......................................................................................................................................19 Ecotourism .......................................................................................................................................................20 Adventure travel...............................................................................................................................................21
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