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Forschungsbericht 2017 Forschungsbericht Munich Business School 2012 – 2017 Stand: 1. September 2017 Inhalt 1. Forschungskonzept der Hochschule ................................................................................................... 5 1.1 Inhaltliche Rahmenbedingungen ....................................................................................................... 5 1.1.1 MBS Vision, Mission, Werte ...................................................................................................... 5 1.1.2 MBS Forschungsfelder ............................................................................................................... 7 1.2 Strukturelle Rahmenbedingungen ..................................................................................................... 8 1.2.1 MBS Forschungsausschuss ........................................................................................................ 8 1.2.2 Forschungsgruppen ................................................................................................................... 9 1.2.3 DBA Programm .......................................................................................................................... 9 1.2.4 Dissertationen .......................................................................................................................... 11 1.2.5 Forschungsbezogene Veranstaltungen ................................................................................... 12 1.2.6 Hochschuleigene Publikationen .............................................................................................. 13 2. MBS Forschungsfelder ..................................................................................................................... 14 2.1 Forschungsfeld International Business ............................................................................................ 14 2.1.1 Internationale Familienunternehmen ..................................................................................... 15 2.1.2 Ökonomische Entwicklung und Markttrends Greater China ................................................... 19 2.1.3 Trans-cultural Management .................................................................................................... 21 2.1.4 Weitere Intellektuelle Beiträge im Forschungsfeld International Business ............................ 21 2.1.5 Promotionen im Forschungsfeld International Business ......................................................... 22 2.2 Forschungsfeld Digital Transformation ........................................................................................... 24 2.2.1 Digitale Transformation der Wertschöpfung ........................................................................... 25 2.2.2 Industrie 4.0 ............................................................................................................................. 29 2.2.3 Vernetzte Mobilität ................................................................................................................. 33 2.2.4 Weitere Intellektuelle Beiträge im Forschungsfeld Digitale Transformation .......................... 37 2.2.5 Promotionen im Forschungsfeld Digitale Transformation ...................................................... 38 2.3 Forschungsfeld Marketing & Communication ................................................................................. 39 2.3.1 Customer Insight Management ............................................................................................... 41 2.3.2 Strategic Brand Management .................................................................................................. 42 2.3.3 Marketing Innovation .............................................................................................................. 44 2.3.4 Communication Management ................................................................................................. 47 2.3.5 Managerial Communication .................................................................................................... 48 2.3.6 Weitere Intellektuelle Beiträge im Forschungsfeld Marketing & Communication ................. 55 2.3.7 Promotionen im Forschungsfeld Marketing & Communication .............................................. 56 2.4 Forschungsfeld Innovation & Entrepreneurship ............................................................................. 57 2.4.1 Innovative Geschäftsmodelle .................................................................................................. 58 2 2.4.2 Diffusion von technologiebasierten Innovationen .................................................................. 60 2.4.3 Universität als Treiber der innovativen Region (Prof. Dr. Todd Davey) .................................. 62 2.4.4 Entrepreneurship & Commercialization Success (Prof. Dr. Todd Davey) ................................ 66 2.4.5 Verantwortungsvolles Unternehmertum (Prof. Dr. Barbara Scheck) ...................................... 67 2.4.6 Weitere Intellektuelle Beiträge im Forschungsfeld Innovation & Entrepreneurship .............. 71 2.4.7 Promotionen im Forschungsfeld Innovation & Entrepreneurship .......................................... 72 2.5 Forschungsfeld Leadership & Responsibility ................................................................................... 73 2.5.1 New Leadership – Neue Führungsstile .................................................................................... 74 2.5.2 Unternehmerische Verantwortung und Nachhaltigkeit .......................................................... 78 2.5.3 Weitere Intellektuelle Beiträge im Forschungsfeld Leadership & Responsibility ................... 87 2.5.4 Promotionen im Forschungsfeld Leadership & Responsibility ................................................ 88 2.6 Schnittstellen der Forschungsfelder ................................................................................................ 90 2.6.1 Schnittstellen der Forschungsfelder untereinander ................................................................ 90 2.6.2 Schnittstellen zur Lehre und anderen Hochschulaktivitäten ................................................... 91 3. Weitere Intellektuelle Beiträge ........................................................................................................ 93 3.1 Publikationen ................................................................................................................................... 93 3.2 Präsentationen ................................................................................................................................ 96 3.3 Promotionen .................................................................................................................................... 97 4. Gesamtübersicht Publikationen seit 2012 ........................................................................................ 98 4.1 Wissenschaftliche Zeitschriften ....................................................................................................... 98 4.2 Wissenschaftliche Fachbücher ........................................................................................................ 99 4.3 Kapitel in wissenschaftlichen Fachbüchern ................................................................................... 100 4.4 Tagungsbände wissenschaftlicher Konferenzen ............................................................................ 100 4.5 Vorträge auf wissenschaftlichen Konferenzen .............................................................................. 102 4.6 Working Papers .............................................................................................................................. 104 4.7 Fachzeitschriften ............................................................................................................................ 105 4.8 Fachbücher .................................................................................................................................... 107 4.9 Fachbuchkapitel ............................................................................................................................. 108 4.10 Tagungsbände Praxiskonferenzen ................................................................................................. 110 4.11 Vorträge auf Praxiskonferenzen .................................................................................................... 110 4.12 Lehrbücher ..................................................................................................................................... 114 4.13 Internet-/Blog-Beiträge ................................................................................................................. 115 4.14 Publikumszeitschriften .................................................................................................................. 128 4.15 Andere intellektuelle Beiträge ....................................................................................................... 129 3 5. Abgeschlossene Bachelor- und Master-Arbeiten im Studienjahr 2016/2017 .................................. 130 5.1 Bachelor International Business 2016 ........................................................................................... 130 5.2 Master International Business 2016 .............................................................................................. 132 5.3 Master Sports and Business Communication 2016 ......................................................................
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