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Stand: 1. August 2019 2 | FORSCHUNGSBERICHT 2019 FORSCHUNGS- BERICHT 2019 search Stand: 1. August 2019 2 | FORSCHUNGSBERICHT 2019 Stand: 1. August 2019 | 3 INHALTS- VERZEICHNIS MBS Professorenkollegium .......................................................................................................................6 1. Forschungskonzept der Hochschule ...............................................................................................8 1.1 Inhaltliche Rahmenbedingungen ................................................................................................9 1.1.1 MBS Vision, Mission, Werte ..............................................................................................................9 1.1.2 MBS Werte- und Verhaltenskodex ................................................................................................9 1. 1.1.3 MBS Forschungsfelder ................................................................................................................... 10 1.2 Personelle und strukturelle Rahmenbedingungen ............................................................. 14 1.2.1 MBS Forschungspreis ..................................................................................................................... 14 1.2.2 Forschungsgruppen ....................................................................................................................... 14 1.2.3 Kompetenzzentren ......................................................................................................................... 15 1.2.4 Drittmittelprojekte .......................................................................................................................... 15 1.2.5 DBA-Programm ................................................................................................................................ 15 1.2.6 Dissertationen................................................................................................................................... 16 1.2.7 Forschungsbezogene Veranstaltungen................................................................................... 16 1.2.8 Hochschuleigene Publikationen ................................................................................................ 17 2. MBS Forschungsfelder ........................................................................................................................ 18 2.1 Forschungsfeld International Business .................................................................................... 19 2.1.1 Internationale Familienunternehmen ...................................................................................... 20 2.1.2 Ökonomische Entwicklung und Markttrends Greater China........................................... 23 2.1.3 Trans-cultural Management ........................................................................................................ 24 2. 2.1.4 Standortfaktoren im internationalen Wettbewerb ............................................................. 24 2.1.5 Weitere intellektuelle Beiträge im Forschungsfeld International Business ................ 25 2.1.6 Promotionen im Forschungsfeld International Business .................................................. 26 2.2 Forschungsfeld Digital Transformation ................................................................................... 27 2.2.1 Digitale Transformation der Wertschöpfung ......................................................................... 28 2.2.2 Industrie 4.0 ....................................................................................................................................... 31 2.2.3 Vernetzte Mobilität ......................................................................................................................... 35 2.2.4 Vernetzter bewusster Umgang mit Technologien und Digitalisierung ....................... 37 2.2.5 Weitere intellektuelle Beiträge im Forschungsfeld Digital Transformation ................ 38 2.2.6 Promotionen im Forschungsfeld Digital Transformation .................................................. 38 2.3 Forschungsfeld Marketing & Communication ...................................................................... 39 2.3.1 Customer Insight Management ................................................................................................. 40 2.3.2 Strategic Brand Management ..................................................................................................... 41 2.3.3 Marketing Innovation .................................................................................................................... 42 2.3.4 Communication Management ................................................................................................... 44 2.3.5 Managerial Communication ........................................................................................................ 46 2.3.6 Weitere intellektuelle Beiträge im Forschungsfeld Marketing & Communication .. 50 2.3.7 Promotionen im Forschungsfeld Marketing & Communication .................................... 50 4 | Inhaltsverzeichnis 2.4 Forschungsfeld Innovation & Entrepreneurship .................................................................. 51 2.4.1 Diffusion von technologiebasierten Innovationen ............................................................. 52 2.4.2 Universität als Treiber der innovativen Region ..................................................................... 53 2.4.3 Entrepreneurship & Commercialization Success ................................................................. 57 2.4.4 Verantwortungsvolles Unternehmertum ............................................................................... 57 2.4.5 Nachhaltiges Unternehmertum von Familienunternehmen und Eigentümerfamilien in Emerging Markets ............................................................................. 60 2.4.6 Weitere intellektuelle Beiträge im Forschungsfeld Innovation & Entrepreneurship .................................................................................................. 61 2.4.7 Promotionen im Forschungsfeld Innovation & Entrepreneurship ................................ 62 2.5 Forschungsfeld Leadership & Responsibility ......................................................................... 63 2.5.1 New Leadership – Neue Führungsstile .................................................................................... 64 2.5.2 Health Care Management: Burn Out und Positive Psychologie ..................................... 66 2.5.3 Unternehmerische Verantwortung und Nachhaltigkeit ................................................... 68 2.5.4 Weitere intellektuelle Beiträge im Forschungsfeld Leadership & Responsibility ..... 73 2.5.5 Promotionen im Forschungsfeld Leadership & Responsibility ....................................... 74 3. Weitere intellektuelle Beiträge ....................................................................................................... 76 3. 3.1 Publikationen .................................................................................................................................... 77 3.2 Präsentationen ................................................................................................................................. 78 3.3 Promotionen ..................................................................................................................................... 79 4. Gesamtübersicht Publikationen 2014 – 2019 .......................................................................... 80 4.1 Wissenschaftliche Zeitschriften .................................................................................................. 81 4.2 Wissenschaftliche Fachbücher.................................................................................................... 82 4.3 Kapitel in wissenschaftlichen Fachbüchern ........................................................................... 82 4.4 Tagungsbände wissenschaftlicher Konferenzen ................................................................. 83 4.5 Vorträge auf wissenschaftlichen Konferenzen ..................................................................... 83 4. 4.6 Arbeitspapiere/Arbeitsberichte ................................................................................................. 86 4.7 Fachzeitschriften .............................................................................................................................. 87 4.8 Fachbücher ........................................................................................................................................ 88 4.9 Fachbuchkapitel ............................................................................................................................... 89 4.10 Tagungsbände zu Praxiskonferenzen ...................................................................................... 90 4.11 Vorträge auf Praxiskonferenzen ................................................................................................. 90 4.12 Lehrbücher ......................................................................................................................................... 94 4.13 Internet-/Blog-Beiträge ................................................................................................................. 95 4.14 Publikumszeitschriften, Tageszeitungen ..............................................................................103 4.15 Andere intellektuelle Beiträge ..................................................................................................103
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