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S C a Nd in a V Ia N Ed Itio N ÅR S R AP P O R T 2 01 5 / 2 01 6 D R N R K R U V S V T Y LE K N R K V F S R VISION NORD Scandinavian Edition ÅRSRAPPORT 2015 / 2016 DR NRK RUV SVT YLE KNR KVF SR UR VISION NORD English Edition ANNUAL REPORT 2015 / 2016 DR NRK RUV SVT YLE KNR KVF SR UR 4 CONTENT 5 NORDVISION 2015 / 2016 6-9 10-25 26-39 6 10 26 Foreword New Chairperson for Nordvision Cultural cooperation accompanies the Olympics in Brazil 8 12 Nordvision key figures 2015 About Nordvision 30 The path to eternal life 14 Nordvision Fund 32 Co-production key figures 2015 16 Milestones Nordvision 34 Most popular exchange programmes in 2015 18 Code recognition through gamification 36 Big Brother is watching you! 20 Icelandic drama is coming 38 Danish-Swedish debate 24 CONTENTInvestigative Journalism for Youth 40-45 46-51 52-56 40 46 52 Small format Radio Stories More efficient with APIs Overview 42 48 56 Radio project goes to war Testing, learning and sharing Contact 44 50 Analyzing the new media habits A flying start for Hack Day 6 INTRODUCTION 7 NORDVISION 2015 / 2016 FOREWORD General Secretary, Nordvision Henrik HartmannHenrik We’ve done it again. Another year where Nordvision has beaten a record. Overall, 2015 was the best year ever when measured by the number of programme episodes our cooperation generated. The exchange of programmes and archive clips in particular rose sharply, while the number of co-productions decreased compared to last year’s record. Overall, the Nordvision cooperation generated 4,849 programmes. This is a new total record for the cooperation! Furthermore, the news cooperation generated more than 5,500 news items. Meanwhile, the Nordvision cooperation has developed in a number of areas. We now work together on social media, on hack day for developers and on data gathering regarding children’s and young people’s media habits, just as we share experiences about publishing technology. In 2015 and 2016 we are specifically working on a number of Nordic workshops for those responsible for social media in the TV stations, where we are developing new ways of producing and communicating public service content to, for example, Facebook and YouTube. The Nordic media researchers work together to gather data regarding children’s media usage, which gives the TV stations better opportunities to plan educational content for their youngest users. The excellent Nordic cooperation we have in terms of co-production and content exchange is something we will shortly be attempting to transfer to a Nordic cooperation in terms of digital formats. We must share knowledge, exchange and develop new smart solutions to make user experiences better, and develop solutions that reach the users wherever they are. Chairperson for Nordvision and and Nordvision for Chairperson Nordvision is probably already one of the world’s best and most extensive regional PSM collaboration, but we also want to be the best when it comes to digital content. Director, Swedish Yle Marit af Björkesten Björkesten af Marit Every third year, the Nordvision cooperation switches chairperson. In recent periods, SVT has had the roll as chair, but from 1 January 2016, Yle will take over. We would like to take this opportunity to thank the Programme Director in SVT Lena Glaser and SVT for their good work. Thanks for a great year 2015. Marit af Björkesten Chairperson for Nordvision and Director, Swedish Yle & Henrik Hartmann General Secretary, Nordvision 8 OVERVIEW 9 NORDVISION 2015 / 2016 NORDVISION KEY FIGURES 2015 TOTAL PROGRAMME EPISODES 2015 4.849 TOTAL EPISODES CO-PRODUCTIONS, PROGRAMME EXCHANGE AND ARCHIVE (2014: 4 442) TOTAL / 2015 / 4 849 TOTAL / 2014 / 4 442 CO-PRODUCTION 1 427 CO-PRODUCTION EPISODES / 711 HOURS (2014: 1 551 / 636) CO-PRODUCTION / 2015 / 1 427 CO-PRODUCTION / 2014 / 1 551 PROGRAMME EXCHANGE TOTAL EXCHANGE 3 422 / 1 711 HOURS PROGRAMME EXCHANGE TOTAL / 2015 / 3 422 PROGRAMME EXCHANGE TOTAL / 2014 / 2 891 FORMAT 174 PROGRAMME EPISODES GENERATED FROM NORDVISION FUND FORMAT SUPPORT NEWS EXCHANGE NEWS 5 500 (ESTIMATED) (2014: 3 200 ESTIMATED) NEWS EXCHANGE / 2015 / 5 500 NEWS EXCHANGE / 2014 / 3 200 NORDVISION FUND 93 CO-PRODUCTIONS SUPPORTED BY NORDVISION FUND (2014: 69) 42 DEVELOPMENT PROJECTS SUPPORTED BY NORDVISION FUND (2014: 30) CO-PRODUCTION / 2015 / 93 CO-PRODUCTION / 2014 / 69 DEVELOPMENT PROJECTS / 2015 / 42 DEVELOPMENT PROJECTS / 2014 / 30 TOTAL NUMBER OF TOTAL NUMBER OF CO-PRODUCTION PROJECTS – IN PRODUCTION AND COMPLETED PROGRAM EPISODES PROGRAM EPISODES 184 IN PRODUCTION (2014: 157) 2015 2014 70 COMPLETED (2014: 72) 4 849 4 442 10 INTERVIEW 11 NORDVISION 2015 / 2016 BY Marit af Björkesten will be Nordvision’s chair- can still find areas where the cooperation needs HENRIK person for the next three years. Previously Marit to develop. HARTMANN worked at Hufvudstadsbladet, as editor, lead ”Within Nordvision we have built up a strong writer and Managing Director. and functioning collaboration with respect to TV, but as far as the internet and the development of Big value in sharing and developing resources multimedia content are concerned, we all have Marit af Björkesten finds that the Nordvision a lot to learn both separately and together. This cooperation has enjoyed great success in recent applies to everything from publishing technology years. The cooperation is growing when it comes to new digital forms of content”. to working on specific programmes, but also in For Marita af Björkesten it has been inte- Marit af Björkesten terms of knowledge sharing. resting to follow the development of the new ”In many ways, Nordvision has been ahead of its expert network between the Nordic public ser- time through the open and transboundary ap- vice companies, such as between web managers, proach in which SoMe editors and technology development the partners managers. Marit herself is part of a network of ”In many ways, companies have Nordic media directors: worked with both “It is a great privilege having a network in Nordvision has been content and which how we work very much corresponds ideas. In recent with one another; in which similar problems ahead of its time years, we have are being faced and the same questions about come to recog- development are being asked. Personally, I am through the open nise more clearly very thankful for the generous way in which the that the value other media directors are prepared to share their and transboundary of what we own strategies and their business intelligence, and grows when we also for the critical questions that are being asked approach in which its share it. At the in our meetings.” same time, we component companies are seeing how Prioritizing Yle’s playlist and Nordic content the economy of Marit af Björkesten is, as mentioned, the Director have worked with both sharing is attai- at Swedish Yle. Swedish Yle is a platform with ning a stronger a large Nordic offering. Almost 1/3 of Swedish NEW content and ideas.” foothold throug- Yles’s programme content is created via the hout society, and Nordvision cooperation. how more and more companies are recognising “Our brand surveys show that the Nordic the value of sharing development resources”, profile is now also known to the Finnish spea- CHAIRPERSON says Marit af Björkesten. king people in Finland and that Swedish Yle has Things change quickly in the media world, become an important window into the other and Nordvision’s new chairperson believes that Nordic countries. Right now it is Yle’s strategy knowledge sharing between the Nordic media that development of the play service, Arenan, FOR companies is essential. is given top priority. We see increasing eviden- ”We would do well to learn from each other’s ce of fragmentation of audiences into a group successes and failures, especially since it is a watching linear television, and others who mostly good way to use the licence and tax income and use Arenan, but at the same time the various NORDVISION further increase the quality of public service in all platforms and methods of use are merging”, says our countries. One of the concrete challenges Marit af Björkesten, who continues: facing us is the issue of rights, where we need “In a few years the Player is likely to be a clearer and better agreements under which to platform of equal importance as traditional Every third year the Nordvision cooperation switches exchange and co-produce content on digital broadcast channels are today. Under such a sce- platforms as well. I can also see the development nario, it is possible that the number of broadcast chairperson. From 1 January 2016, it is Yle’s turn. The new of platforms is becoming increasingly important, channels would decrease, but exactly how and because in the digital world, content and techno- when we do not yet know. The Nordic offering will chairperson is Marit af Björkesten, who has been the Director logy are connected ever closer with one another”, continue to be important, completely indepen- says Marit af Björkesten. dent of platform. With greater opportunities of for Swedish Yle since 2012. Marit af Björkesten sees a particular assimilating content, it is likely that the interest in We must improve deve loping of digital it will further increase.” need in the future to strengthen the cooperation in terms of content Marit af Björkesten has been appointed as The success of the Nordic TV and media coope- the chairperson for a three-year period and repla- digital content. ration is notable when it comes to TV, but Marit ces Lena Glaser, Head of Programmes for SVT. 12 WHAT IS NORDVISION 13 NORDVISION 2015 / 2016 PROGRAMME GROUPS NORD- AND COLLABORATIVE FORUMS VISION A large proportion of the collaborative effort takes place within the programming and professional groups that meet twice yearly; in the spring and autumn. These meetings are Nordvision’s goal is to strengthen and promote public service media in the Nordic the best way to pitch and present your projects to locate Nordic co-producers and partners region.
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