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1 2Da Edición 2016 2da Edición 2016 1 Contents Viewpoint 04 EN TIEMPO DE CRISIS…INVERTIR EN LO SOCIAL ES BUEN NEGOCIO! Business Windows 07 Editor en Jefe Gerente General Carlos Tejera Carlos Tejera Management 08 EL CAMBIO ES LA CONSTANTE Editor Ejecutivo Gerentes Corporativos: William Römer Administración y Finanzas Enterprise & Innovation 09 ATREVERNOS A CAMINAR POR ¨NUESTRA CUENTA¨ Dirección General William Römer Yusmery Rojas Alianza Social [email protected] BV Interview 10 Margarita Méndez de Montero TENGO LA CURIOSIDAD INTACTA: JACOBO BORGES [email protected] Editora Marita Seara Atención al Afiliado What Executives Say 14 Adriana Martínez PULSO EMPRESARIAL Coordinadora Editorial [email protected] Adriana K. Machuca Economic Guidance 16 [email protected] Comités e Información LA ILUSIÓN MONETARIA DEL 1ERO DE MAYO Alberto Herrrera B. Colaboradores [email protected] Cover Story 18 Victor Amaya, Cesar Yacsirk, EMPRESAS RESPONSABLES CON EL BIENESTAR LABORAL Omar Luengo, Alfredo Cabrera, Mercadeo Zeus Cáceres, Alberto Herrera, Yusmery Rojas Adriana Salazar Salas, [email protected] Opinión Corner 26 Jessica Morales, Asdrúbal Olivares, VENEZUELA FRENTE 2016: ACOSTUMBRÁNDONOS AL ÚLTIMO PUESTO Talento Cristina E. Ciordia, Emelyn Franco Commercial & Trade Center 28 Reinaldo Pulido, Juan Rodrigues, [email protected] Frederick Villamizar, VENEZUELA ANTE LA ORGANIZACI’ON INTERNACIONAL Fabiana Culshaw, Gerentes Regionales: DEL TRABAJO Carlos Jiménez, Jesús Hurtado Barquisimeto Company Profile 30 Gerente de Comercialización Beatriz Zavarce Fanny Magallanes [email protected] J.W. MARRIOT EN VENEZUELA, 14 AÑOS OFRECIENDO SERVICIO, [email protected] Maracaibo LUJO Y CONFORT Diseño y Diagramación Anna Karina Barboza Yorlay Nieves [email protected] Executive Profile 32 Fotografía Maturín y Puerto La Cruz UN SER HUMANO MUY HUMANO: JON ANDER BADIOLA Diana Duque Hilda Correa [email protected] Special Report 34 Traducción Valencia - EL RETO DE HACER DEL TURISMO UNA FUENTE DE DIVISAS Y BIENESTAR Paulette Pagani María Antonieta Storaci [email protected] - LA OPORTUNIDAD DE VENEZUELA VERSUS LATINOAMÉRICA Suscripción Rebeca Ortega www.venamcham.org Legal Advice 50 [email protected] AUMENTO Y DOLARIZACIÓN DE LAS TASAS SAPI Y SU IMPACTO @VenAmCham EN LAS INVERSIONES EXTRANJERAS www.revistabusinessvenezuela.com @BV_Online CEDCA 52 Venamcham EL ARBITRAJE Y LAS INVERSIONES EXTRANJERAS EN VENEZUELA Anniversaries 54 INMUNO XXI, DOS DÉCADAS AL SERVICIO DE LA SALUD DEL VENEZOLANO Social Responsibility 56 LA RESPONSABILIDAD SOCIAL EMPRESARIAL ES IMPORTANTE PARA HACER PAÍS Publicado por: Marketing Mix 60 VenAmCham LA ¨TASA ROSA¨LEVANTA POLÉMICA CAMARA VENEZOLANO AMERICANA DE COMERCIO E INDUSTRIA Cyber Tech 64 Torre Credival - Piso 10 - 2da. Avda. Campo Alegre, Caracas 1060 - Venezuela 5 TENDENCIAS DE LOS MEDIOS SOCIALES Teléfono: (58-212) 263.0833 (master), Fax: (58-212) 263.1829 / 263.2060 Tourism 68 E-mail: [email protected] RÍO CONJUGA LO MEJOR DEL DEPORTE Y LA DIVERSIÓN El contenido editorial no refleja necesariamente la posición institucional de VenAmCham. The world in photographs 72 Depósito Legal pp 76-0280 / ISSN 0045-3641 Sibarita 78 Derechos reservados. Salvo de publicidad comercial, se prohíbe la reproducción o transmisión, total o parcial, del contenido de esta revista, mediante cualquier medio, electrónico o mecánico, incluyendo fotocopia, grabación o por cualquier sistema de almacenamiento de datos, sin autorización escrita de los Editores. 2 2da Edición 2016 2da Edición 2016 3 Viewpoint EN TIEMPO DE CRISIS…INVERTIR EN LO SOCIAL ES BUEN NEGOCIO! Por Carlos Tejera Cuando el entorno se pone cada vez más retador, cuando las empresas enfrentan problemas cada vez mayores y los recursos In Times of Crisis…Investing se ponen escasos, cuando los mercados se achican y las ventas se dificultan…ese es el momento en que las empresas más que in Social Endeavors is Good nunca tienen que insistir en sus actividades de responsabilidad social empresarial. Business! Esto puede parecer completamente contra-intuitivo, y es entendible. Tomemos la situación actual en nuestro país: ¿cómo When the scenario becomes increasingly more challenging, se puede justificar dedicar tiempo y recursos a la RSE, cuando when companies face increasingly more insurmountable problems se está luchando para contrarrestar los efectos de una inflación and resources become scarce, when the markets start to shrink desatada. Cuando se hace cada vez más difícil operar frente a and sales are increasingly more difficult to make…that is when the precios regulados y con los insumos escaseando y aumentando companies must insist in engaging more than ever in corporate dramáticamente en sus costos. Cuando hay un acceso muy social responsibility activities. restringido a las divisas necesarias, y las leyes y regulaciones excesivas y mal implementadas están seriamente frenando la This can seem completely counter-intuitive, and this is productividad? understandable. Let us take for instance the current situation in our nation: how can devoting time and resources on CSR be justified Muchas empresas se pueden ver tentadas a cortar sus actividades when struggling to counteract the effects of unbridled inflation? de RSE cuando los presupuestos no se están cumpliendo, el flujo de When it is increasingly more difficult to operate under a price caja se estrecha, y forzosamente hay que contemplar economías y regulation scheme and the lack of raw materials and dramatic cost eficiencias en la operación. Se preguntarán, ¿podemos realmente hikes? When there is very restricted access to much-needed foreign justificar estas actividades que podrían considerarse no medulares, currencies and the excessive number of poorly implemented laws cuando estamos luchando por sobrevivir? and regulations are seriously curbing productivity? La respuesta es que continuar y fortalecer la RSE es justificable, y Many companies may find themselves tempted to slash their CSR mucho. La RSE no es un costo: es una inversión. Es medular. Y activities when budgets are not being complied with, cash flow is es de las inversiones más rentables y de más rápido retorno que limited, and economy of operation and efficiency are a must. You se pueden hacer. No consiste simplemente en sacar recursos del will probably wonder can we really justify these activities that can bolsillo para donarlos a una causa, por noble que sea: esto es be deemed non-core issues when we are fighting to survive? filantropía y es un comienzo, pero la RSE es mucho más que eso. Es sistemáticamente canalizar las actividades de la empresa para The answer is that continuing with, and strengthening CSR is que contribuya de manera sostenible a mejorar la sociedad que lo justifiable, and very much so. CSR is not a cost: it is an investment. rodea, sin perder de vista la rentabilidad y la eficiente creación de It is a core element. And it is one of the most profitable investments productos o servicios para satisfacer a los clientes. with the fastest rate of return one can engage in. It does not consist simply in taking resources out from one´s pocket to donate to a ¿Cómo lo pueden hacer eficazmente las empresas privadas en cause, no matter how noble: that would be philanthropy and that este entorno tan complicado y en una situación económica difícil? is a start, but CSR is much more than that. It is to systematically Dos formas saltan a la vista: a lo interno, para con los colaboradores channel a company´s activities to contribute in a sustainable de las empresas y sus familias, y a lo externo, con las comunidades. manner to enhance the society it is immersed without losing Evidentemente hay muchos más cursos de acción, pero estas touch with profit margins and the efficient creation of products or dos resaltan por su pertinencia y por la actual situación socio- services to meet customers´ needs and desires. económica venezolana. How can private enterprise engage efficiently in CSR in this so La RSE para con los colaboradores no equivale a fortalecer a la very complicated environment and tough economic situation? compensación. Los sueldos y salarios, aunque son un elemento Two modalities jump to mind: internally, with the company´s importante para el colaborador, son solo una parte del conjunto collaborators and their families and externally, with the surrounding de aspectos que juntos hacen que un empleado se sienta bien communities. Evidently, there are many more courses of action, 4 2da Edición 2016 Viewpoint tratado por, y bien identificado con su empresa y, por ende, but these two stand out for their pertinence and due to the más productivo y comprometido. La situación económica y current socio-economic situation in Venezuela. la alta inflación, así como el impacto de la retroactividad de las prestaciones, imponen serias limitaciones a lo que las empresas CSR for and with the collaborators is not equivalent to reinforcing pueden hacer en cuanto a remuneración. Pero hay muchas cosas compensation mechanisms. Wages and salaries, although they más que se pueden hacer. Analizar cuáles son las preocupaciones are an important element for the collaborators, are only a part de los empleados (y sus familias) y determinar la capacidad de la of the set of aspects which jointly make an employee feel well empresa de sosteniblemente asistirlos, es una de ellas. Se pueden treated by, and properly identified with the company he works dedicar recursos a medir el clima organizacional y tomar acciones for, and therefore becomes more productive
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