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Feasibility Analysis and Conceptual Planning for Isla Santa Rita De Los Ninos Del Mundo

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Feasibility Analysis and Conceptual Planning for Isla Santa Rita De Los Ninos Del Mundo University of Central Florida STARS Harrison "Buzz" Price Papers Digital Collections 7-2-1992 Feasibility Analysis and Conceptual Planning for Isla Santa Rita de Los Ninos del Mundo Harrison Price Company Part of the Tourism and Travel Commons Find similar works at: https://stars.library.ucf.edu/buzzprice University of Central Florida Libraries http://library.ucf.edu This Report is brought to you for free and open access by the Digital Collections at STARS. It has been accepted for inclusion in Harrison "Buzz" Price Papers by an authorized administrator of STARS. For more information, please contact [email protected]. Recommended Citation Harrison Price Company, "Feasibility Analysis and Conceptual Planning for Isla Santa Rita de Los Ninos del Mundo" (1992). Harrison "Buzz" Price Papers. 68. https://stars.library.ucf.edu/buzzprice/68 I I I I I I h .. lbllll~ Anlly'" and Ca nclptu-' Planning fo r 1.,. s.n', Rill I dl lot NlnOI del Mundo I P"""ed lot: NlnOI C.nt or •• Mlrlcllbo, V,nnuI'1 I July 2, til2 I I I I I I P"p".ecj by: ... " I.on PrlCI Company i70 Wn , HIOlh St,_I, Suit. 580 I Torr.nCI, C40lllo rnll 00502 I (310) 7 15·6654 FAX (3HI) 715·6957 I I I I TABLE OF CONTENTS I S tellA" p.g. I I NTACOUCTION ___ ._____________ ._ .. __________. _____ . 1_' I 2 THE SITE AN OITSGEOGRAPHV ..............................................................2·1 I ......... ,.. •• • ........ '" .... n .. .. ... .. .. .. , ... , .... , . " .,. , ........... I 3 MARKET SUPPORT f OR THEME PARK DEVELOPMENT IN MARACAIBO........................................................ ........3.' I THE RESlot::NT MARKET _._ ...................... _.... _....•. _______ ..... ____ .......•.... 3·' eom.A Tourism __ m _ ___ ____ • __ •• m ...................... _ .. _ .. __________ .. ___3- 3 ForeiCn Tourism .. __________ ...... _.. _... __.. _ ...... ____ ._______ ___ ._ ... .3. 5 I TOIOII AvOIiIaIlIe Matkel ___________. _______.. _. 3-" 4 SELECTED THEM ES AND CONCE PTS I OF DEVELOPMENT ___ .. ________________. _____________ .-1 THE THEME PARI<; __________________.. _ .. _ .. ____ _______ ._ _.. _• • 1 "-r1>/1ery R<Iso" De.~."11 . _______ .. __ ._. __. ___ . _______ •·• I 0estin8Ii0n Resort HoIeI and "".... · 11 .............................. __.. _......... •• SuIlQ3low Pall< _____ ____ ._ .. _........... _.. ____________ ._.. _ .. _._... ______ '·6 I 5 AnENDANCE PROJECTION. CAPACITY ANO SIZI NG GUIDEL INES ._ ... ___ .............................................. _.. .................. 5·1 I Mat1<9t Penelra1ion and Mr'lJaI AHindancto ................................ _.. ____ ___5 · 1 SlZI"ll I nd Capacity COn~de'IUo,.. ..... ,.... " ........ ,................................. 5·9 I 6 ANALYSIS OF ECONOMIC FEASIBILlTY" .............................................6 · 1 7 SUMMARY AND IMPLEMENTATION. _______ ....... _...... __ ..•. _____ ..•.. 7.1 I n.. Sill _________...... _ ...... __________ ._.. _ .... ______ .. _ .. _7·1 n.. M;r,rkoIl •.. _ .... _______ .. __. _____________________ 7·' n..___ _ _____ .. _._._ .. _ .. _. ______ .. ___________ .. _.7-2 I n.. ~ ..... ____ .__________ .__ ._. _______. ___ .. ___ 7·3 M.:iI'QI "-'Don and Atte.odai ...... _._. __ .... _........ _._ ................ ______ 7·3 Sizing And Capac:ily ... ______ ____ .... _.. _... _ .. _._ ........ ____ ._. ____ ..._ ... 7· 4 I Economic F.asibO ~ 1y ... ________________ ._._.. _ .. _........... _.. ___ _____ 7 -5 ~ ..... _.... ___ ...... _....... _.......... _.. _.. _._ ........ _.......... _...... _... _.... 1·6 I I I I I TABLE OF CO NTENTS I (conUnult<ll I I ADDlnd!, A Capilulo NO. II Obje!iYo$ I B Cllma ! ~ Condiflons I I I I I I I I I I I I I I I LIST OF TABLES I Tabla page , List 01 Chamltto PattiOpanIs __ __ __ __ ____ __ ______ ........ ,.. ,.. n ........ , •• , .......... , .......... ,.. _ 1 .3 I Charron.. Agorlda. __ ____ .. ___ _____ ,_ .. ,.. " ........ ,....................... .......... ... __________ ' _5 I Trip Mowo OolTl&'Stic Tourism. ,.................. ..... ..... ..... ...... __ .... ____________ .. _, ,. __ ... 3·4 4 Estimate 01 Domestic Tourism Headed fo, H>e Siale 01 Zulia ...... .................. ,3·6 I 5 Zulia HOI'" Room Count __ , _________ ,.. _......................... ..... ..... ......... .... " ............... " ... .3 -7 I 6 Length 01 Stay Oom9S1ic Tourism", VeneZOOIa .................................... ........... 3-6 7 TlpoIogica ~ AJojamiomo on Maracaibo ............ .. ..... _____ ,____________________ ....... 3·9 I , Seasonalhv 01 Oomestic Tourism ....... ._______ .................... ................ .......... 3· 10 I 9 Seasonal~ y 01 F or~;gn Tourism 10 Venezuela .......................................... .. ... 3·13 10 National Tourism Mark9lir>g Expenditures in 1989... .......... ....... .... ..... .... 3- 15 11 Estima1ed Anandanc<l at Major Themed Attrac1ions I In the United SlalOS 1985-1991 .................... ___ . ____ .... .. ........ .. ............................. .. 5·2 I 12 U.s. National Trends- in Anraclicn Anendanoe ___ ...............................................5 ·5 I 3 Comparative Sila 01 Sal&eted U.S. Metro A ... a Markets......... .. .. ______ __ ___ 5-7 I 14 Marl<OI Captur.. Rat.. s 01 SaI&eted U.S. Theme Parl<'L................ ____________ 5·8 15 DesJgn Day Anendanc<l. Otl-S1ta Crow(! and Capad!y I Requl ra manta ................... _.... .... .... ..... ..... ...... ... ..... .. ___ . ____ .. ___ . ____ ....... _............. 5· , 0 I " Land Use Allocations _.. ... .... ...... ... ..... ..... ..... ......... ...................... _ __________________ 5· ' 1 " Pur Capita Revenues __ ........ _...................................................... _ ... _.... _. _______ 6-2 I " Gross arid Net Revenues ......... ..................................................................... ______ 6·3 I " EBDIT Prolit (Eamlngs El<l1o re Depreciation, Interest. Taxes) ...... ....... 6-5 '" s~.. DweIopmentCosts .............................. .................... ........ _..... .____ ._____ .__ ._____ ._6-7 I I I I I I LIST OF TABLES (conti nued) I I T able Pag e I " Mtrd1andiS<l arid Food Service Development COStS __ .___ .. _________________ .____ .... ".6·8 I " Tctal OOV<,lklpment COSl _______ _____ ______ .__ ,.... ..................... ,............. .... ......... ... 6·9 Sellen Ye., ROll and Reinvestment ,.............................. _................. ............. 6· 11 I " I I I I I I I I I I I I I I LIST OF FIGURES I I flguro PD9' , Site l.c>ca1ion ...................................... ,...... .... ..... _____________________ , _________ ... ____ 2_2 I , AHident Marl<9t Conlainm8nt Areas ................ ____ _____ _________ _____ ____ ___ .. __ .............. 3·2 , TouriSl Arrivals by Regien of Origin 19&H 990 ... .... ______ . ___ . , __ . 3· 11 I , Tourist Arrivals ff<lm Europe 1964·1990 ._._, ................................................... 3·' 2 I I I I I I I I I I I I I I Seellon 1 I INTRODUCTION I Ni.- camo," is. non-PfOhl. ac!ion arm 01 the C.ttlOllc CI1urch based in Maracaibo I arld .~aged broadly I~ ~aI ben,,,,,,em programs In Western Venezuela. In the 'i,1d 01 education, ,h, Ofganlz81ion sorvioGs 3.000 lIoxient. lrom k1ndo1roanen through I college '9\181 In ~beral MS. In Ih" communicatio .... ~ 'Id. th' organization operates .. TV .tatlO<" In Maracaibo and Is e. panding In the ne.r '.rm 10 • "Itworl< opI!'aling I lhfOl,lg~ WH1,m ane CAntral V.n.z...... Ollie< li.1ds 0' .nOnvor incUde urban r,newal and fft,C<il1ion$ In l'OsIonc Maracaibo, museum OIvllopmen" hosplal and I public health em"pri$' and ....,ed constll>Ction and Oevelopmanl fHOgra ..... RIII~am 10 , ~ assignment. "'" <IfO'lIIizaIion No "",.. 10 creal' • ramify IlIftJS imotnl park and Ilion tonljlI • • on .he IsIz-.::l 01 s.nc. Ail-. in \he Bay 01 Manocabo (preHntly I known 81 .... de PIC'iN,OII).nd nearby.he QIy iIM/I. I ",..J! J I 011\'" of \he park and IlJSOn complex .re to : I Act as • e,"aI)'I:l In 11>8 develoll/Mnt of ,..;r,.tion and loo~.m In 'he City 01 Maracaibo and ,ha Stal. 01 Zulia I I EMancI , ... p/'Iysic:al cha'ac!8t 01 the ...... I eXj)IInd tha ~ 01 Hrvic8s oU.,..,. by NIII05 Cantor.. In • IoOicaI and consIn.oc:Ih'a manne •. I • ap.rate In gOOd ICClnomic health. With prollrabllity. ~ I .bilily and po$il,ve I -'Omic IHsibolily in both the shot! t«m and IotIQ 1_ . II morl dttai~ clty'topmenl of objec1jyet p'.PII,1I(j by Ecoplan is shown as I ~ndI . A. I ,., I I I In April 01 1992, Ni nes Canloras 'etained Harriso n Price Company to carry out an I &COnomie teaslbiiity analysJs of the proposed thamed family enteltainmenl pari<. T~ proj&C1 would capijaJiza on improved ace""mi<; conditions In Venezuela, the family· I oriented demography 01 the nlSidlmi marl<elp1ace. enhanced mobility In domestic !ouffsm, and rapdly increasirlg foreign l00nsm. I The project lKlgan with a field v;s;t 10 Maracaibo whic/1 was tl'len followed by a cor'lCefll aod feasibility chanGttII invoMng an e><lensive dialogue by the dient w~h a panel 01 I outskle • • perts. Those two eftorts focosed on lht1 'allowing tasks: I Assessill9 the ""a1i1y. capadty and atx:8ss ot tha sill! Analyzing Iha ~ z •• growth rata, profile and demography 01 p~mary and I secondary residem ma"'<tIs I Analyzing the ,"ze, composition and groWlh of domestic and foreign tourism and I suppooninlllnirasuucture • Evaluating thame and comeR! po&Sibilijies for the project I • Preparing estimates 01 potential atlendanca, pari< sizing and capacity•• even<le I and exper.se. and operating protit I • Preparing an es~mate of probable doweloproom cost lor the park Addfll'Ssing the scope ar'ld seate
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