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Chapter Three Money for Nothing Europe had a tightly regulated broadcast spectrum, no cable penetration and satellite dishes were considered a blight on the cultural landscape. There was very little marketing outside the mainstream channels. And then came MTV Europe. It is fair to say that true consumer engagement for youth brands began with MTV. —Matthew Freud, Chairman, freud communications TV Europe was an experiment. No one would know whether M the concept of a single channel broadcasting across Europe was viable until we went out and tried to sell advertising. There were people at Viacom in New York who argued that it would be considerably less expensive to simply direct the American feed to Europe rather than funding a new channel. So I was aware that we had an undetermined but limited timeframe in which to prove we could be profitable. The clock was running. I had no choice but to rely on my time management lesson: Prioritize! My first day on the job had been about securing distribution. My second day was about generating revenue. That second morning, Frank Brown and I made a presentation to Columbia Studios. HBO hadn’t run commercials, so I’d had no experience selling advertising. But as always, when making a sales pitch I tried to be enthusiastic, compelling, and convincing—even if I wasn’t completely certain what I was trying to 67 CH003 29 March 2011; 10:4:23 68 WHATMAKESBUSINESSROCK convince Columbia to do. On occasion, it’s possible to make up in enthusiasm and confidence what you lack in specific knowledge. -
MTV's Jersey Shore
View metadata, citation and similar papers at core.ac.uk brought to you by CORE provided by DigitalCommons@Pace Pace University DigitalCommons@Pace Honors College Theses Pforzheimer Honors College 5-1-2012 MTV’s Jersey Shore: An Educator on Interpersonal Relationships, Gender Roles and Embracing Manhood Brooke Swift Pforzheimer Honors College Follow this and additional works at: http://digitalcommons.pace.edu/honorscollege_theses Part of the Communication Commons, and the Television Commons Recommended Citation Swift, Brooke, "MTV’s Jersey Shore: An Educator on Interpersonal Relationships, Gender Roles and Embracing Manhood" (2012). Honors College Theses. Paper 105. http://digitalcommons.pace.edu/honorscollege_theses/105 This Thesis is brought to you for free and open access by the Pforzheimer Honors College at DigitalCommons@Pace. It has been accepted for inclusion in Honors College Theses by an authorized administrator of DigitalCommons@Pace. For more information, please contact [email protected]. MTV’s Jersey Shore : An Educator on Interpersonal Relationships, Gender Roles and Embracing Manhood May 2012 Major: Communication Minor: English Professor Zaslow Dyson College of Arts and Science 1 MTV’s Jersey Shore : An Educator on Interpersonal Relationships, Gender Roles and Embracing Manhood Brooke Swift Spring 2012 Advisor: Professor Zaslow Dyson College of Arts and Sciences 2 Abstract Throughout the history of research in the media much has been said about the connection to social learning through television. With the rise of popular genre reality television, my findings proved a lack of previous research on reality television. By using Gerbners’ cultivation theory and my own textual analysis of MTV’s Jersey Shore season five, the following research provides direct messages from the show about gender norms, heteronormative relationships and women in the male gaze. -
MTV's Jersey Shore
Pace University DigitalCommons@Pace Honors College Theses Pforzheimer Honors College 5-1-2012 MTV’s Jersey Shore: An Educator on Interpersonal Relationships, Gender Roles and Embracing Manhood Brooke Swift Pforzheimer Honors College Follow this and additional works at: http://digitalcommons.pace.edu/honorscollege_theses Part of the Communication Commons, and the Television Commons Recommended Citation Swift, Brooke, "MTV’s Jersey Shore: An Educator on Interpersonal Relationships, Gender Roles and Embracing Manhood" (2012). Honors College Theses. Paper 105. http://digitalcommons.pace.edu/honorscollege_theses/105 This Thesis is brought to you for free and open access by the Pforzheimer Honors College at DigitalCommons@Pace. It has been accepted for inclusion in Honors College Theses by an authorized administrator of DigitalCommons@Pace. For more information, please contact [email protected]. MTV’s Jersey Shore : An Educator on Interpersonal Relationships, Gender Roles and Embracing Manhood May 2012 Major: Communication Minor: English Professor Zaslow Dyson College of Arts and Science 1 MTV’s Jersey Shore : An Educator on Interpersonal Relationships, Gender Roles and Embracing Manhood Brooke Swift Spring 2012 Advisor: Professor Zaslow Dyson College of Arts and Sciences 2 Abstract Throughout the history of research in the media much has been said about the connection to social learning through television. With the rise of popular genre reality television, my findings proved a lack of previous research on reality television. By using Gerbners’ cultivation theory and my own textual analysis of MTV’s Jersey Shore season five, the following research provides direct messages from the show about gender norms, heteronormative relationships and women in the male gaze. -
Hágase La Música En Televisión!
Y alguien dijo … Hágase la Música en Televisión! Al mediodía del 1 de agosto de 1981 se dio un gran paso y se produjo un cambio radical en la industria de la música a nivel mundial. MTV había nacido. Si bien para aquella época, la influencia más inmediata estaba localizada en la ciudad de Nueva York y áreas aledañas, con el pasar de los años se expandiría grandemente, cuando empezó a producirse la expansión de los sistemas televisivos por cable. Pero antes de eso, desde el punto de vista de marketing … Qué fue lo que ocasionó el surgimiento de MTV?. Todo empezó con el surgimiento de otro fenómeno musical, Los Beatles. Para los baby boomers (generación nacida después de finalizada la segunda guerra mundial), la música de los Beatles fue de gran influencia, con su nuevo estilo de rock and roll que ligaba ciertamente como la personificación de los ideales de la contracultura de los años 60. Aquellos seguidores de dicha banda se vieron expuestos por primera vez al uso de videos musicales (bastante básicos) que promovían los álbumes musicales. Esa fue la chispa que generó la ignición en el cambio de la industria musical, con el nuevo estilo de marketing que vino a popularizarse en los años 70, el uso de videos musicales. La música Disco fue sin duda alguna, otro de los protagonistas en este detonante cambio de la radio hacia el video musical. Todo mercado es dinámico, cambiante y por ello, los gerentes de marketing deben mantenerse actualizados para suplir las necesidades de los consumidores. Pero a esto hay que añadirle un ingrediente esencial, la Tecnología. -
Music Television 1/27/03 5:30 PM
Music Television 1/27/03 5:30 PM MUSIC TELEVISION MTV (Music Television) is the oldest and most influential American cable network specializing in music?related programming. It was launched on August 1, 1981, with the words "Ladies and gentlemen, rock and roll," spoken on camera by John Lack, one of the creators of MTV. This introduction was immediately followed by the music?video clip Video Killed the Radio Star, featuring a band called the Buggles. The title proved somewhat prophetic as MTV greatly transformed the nature of music?industry stardom over the next several years. At the same time, MTV became a major presence in the cable?TV industry and in fact in the overall American cultural landscape. One of the earliest and greatest cable success stories, MTV was established by Warner Amex Satellite Courtesy of MTV Entertainment Company (WASEC) after extensive marketing research. The key to MTV's viability, at least Some of the displaced musical content of MTV, initially, was the availability of low-cost programming in especially soft rock and other "adult" music, has landed the form of music videos. Originally these were provided on VH1 (Video Hits 1), a second video channel owned by free by record companies, which thought of them as MTV. Launched in 1985, VH?1 (hyphenated until 1994) advertising for their records and performers. quickly acquired a reputation as "video valium" for yuppies. Otherwise, the channel has had an indistinct MTV presented one video after another in a constant image and has languished in the shadow of MTV. "flow" that contrasted with the discrete individual Makeovers in 1989 and (especially) 1994 raised the programs found on other television networks. -
Oren Harari Job Applications
ISSUE 1772, SEPTEMBER 1, I989 OREN HARARI JOB APPLICATIONS MADE EASY WITH ERIC NORBERG www.americanradiohistory.com The New Single Produced by Scott Litt & R.E+1. From the album Greer. `YY C 1989 R.E_Y /Athens, Ltd. www.americanradiohistory.com the GAVIN REPORT GAVI N AT A GLANCE Trir= I11 ! f rr r MOST ADDED MOST ADDED MOST ADDED MOST ADDED TEARS FOR FEARS JODY WATLEY MICHAEL DAMIAN MARY CHAPIN CARPENTER Sowing The Seeds Of Love Everything (MCA) Was It Nothing At All Never Had It So Good (Columbia) (Fontana/PolyGram) JERMAINE JACKSON (Cypress/A &M) SAWYER BROWN AEROSMITH Don't Take It Personal (Arista) POCO The Race Is On (Curb /Capitol) Love In An Elevator (Geffen) SURFACE Call It Love (RCA) *TIE FOR THIRD PLACE... MARTIKA You Are My Everything ROXETTE SEE PAGE 30. I Feel The Earth Move (Columbia) (Columbia) Listen To Your Heart (EMI) RECORD TO WATCH RECORD TO WATCH RECORD TO WATCH RECORD TO WATCH SHARON BRYANT BIG DADDY KANE MILLI VANILLI VINCE GILL Let Go Smooth Operator Girl I'm Gonna Miss You Never Alone (Wing/PolyGram) (Cold Chillin'/Wamer Bros.) (Arista) (MCA) JANET JACKSON JANET JACKSON MADONNA DOLLY PARTON Miss You Much Miss You Much Cherish Yellow Roses (A &M) (A &M) (Sire/Wamer Bros.) (Columbia) Fr i f[ff['`i I li 'i [ rlr' MOST ADDED MOST ADDED MOST ADDED MOST ADDED RICK MARGITZA THOM ROTELLA ROLLING STONES THE ALARM Color (Blue Note) Home Again (DMP) Steel Wheels (Rolling Stones) 'Sold Me Down The River' (IRS) The following titles tied for second; DAVID VAN TIEGHEM THE ALARM MICHAEL PENN THOM ROTELLA Strange Cargo (Private Music) 'Sold Me Down The River (IRS) "No Myth' (RCA) Home Again (DMP) HERB ALPERT MELISSA ETHERIDGE B00 HEWERDINE AND MONTE CROFT my abstract heart (A &M) No Souvenirs" (Island) DARDEN SMITH Higher Fire (Columbia) Evidence (Chrysalis) RECORD TO WATCH RECORD TO WATCH RECORD TO WATCH RECORD TO WATCH THOM ROTELLA THOM ROTELLA DAD OYSTER BAND Home Again (DMP) Home Again (DMP) "Sleeping My Day Away' Ride (Warner Bros.) (Polydor) JEAN LUC PONTY BILLY JOE WALKER, JR. -
Alicia Jacobs a Passion for Bringing People Together by Jenna Caputo/ Photos Contributed by Alicia Jacobs
FAMILY FEATURE Alicia Jacobs A Passion for Bringing People Together By Jenna Caputo/ Photos Contributed by Alicia Jacobs Alicia Jacobs always knew she wanted to make a difference by Alicia graduated from the University at Albany and continued helping people in times of need. As an empathetic person, she to earn her Master of Arts degrees in Communications with a never wanted anyone to feel left out and has always included concentration in Public Relations from Western New England others in both events and conversations in order to bring University. In addition to communications and public relations, people together. During her high school years, she coordinated her varied background also includes marketing, special events social events with her friends, usually taking on the role of the and fundraising. detail and logistics coordinator. It was a natural inclination that eventually carried over into both her career and volunteer After graduation, Alicia worked full time at the Knickerbocker efforts, working with charities, planning events and leading Arena (now the Times Union Center) in marketing and communication and public relations initiatives. Once shy, she is coordinated advertising campaigns for family shows and sport now a vocal advocate for people who are not treated fairly. events. She also was appointed the Community Relations Director for the Albany River Rats (NJ Devils affiliate) and the Growing up in Albany, Alicia loved spending time with her Albany Firebirds. While holding these positions, she learned a family and friends, as well as taking road trips, summer vacations great deal about football and sports terminology, especially when and boating on Saratoga Lake. -
We Used to Wait: Music Videos and Creative Literacy
We Used to Wait This report was made possible by grants from the John D. and Catherine T. MacArthur Foundation in connection with its grant making initiative on Digital Media and Learning. For more infor- mation on the initiative visit http://www.macfound.org. The John D. and Catherine T. MacArthur Foundation Reports on Digital Media and Learning Peer Participation and Software: What Mozilla Has to Teach Government by David R. Booth The Future of Thinking: Learning Institutions in a Digital Age by Cathy N. Davidson and David Theo Goldberg with the assistance of Zoë Marie Jones Kids and Credibility: An Empirical Examination of Youth, Digital Media Use, and Information Credibility by Andrew J. Flanagin and Miriam Metzger with Ethan Hartsell, Alex Markov, Ryan Medders, Rebekah Pure, and Eli- sia Choi New Digital Media and Learning as an Emerging Area and “Worked Exam- ples” as One Way Forward by James Paul Gee Digital Media and Technology in Afterschool Programs, Libraries, and Muse- ums by Becky Herr-Stephenson, Diana Rhoten, Dan Perkel, and Christo Sims with contributions from Anne Balsamo, Maura Klosterman, and Susana Smith Bautista Young People, Ethics, and the New Digital Media: A Synthesis from the Good- Play Project by Carrie James with Katie Davis, Andrea Flores, John M. Francis, Lindsay Pettingill, Margaret Rundle, and Howard Gardner Confronting the Challenges of Participatory Culture: Media Education for the 21st Century by Henry Jenkins (P.I.) with Ravi Purushotma, Margaret Weigel, Katie Clinton, and Alice J. Robison The Civic Potential of Video Games by Joseph Kahne, Ellen Middaugh, and Chris Evans We Used to Wait: Music Videos and Creative Literacy By Rebecca Kinskey Quest to Learn: Developing the School for Digital Kids by Katie Salen, Robert Torres, Loretta Wolozin, Rebecca Rufo-Tepper, and Arana Shapiro Measuring What Matters Most: Choice-Based Assessments for the Digital Age by Daniel L. -
Youth Perceptions of Mtv Reality
WHEN IS REALITY REAL?: YOUTH PERCEPTIONS OF MTV REALITY PROGRAMS A thesis presented to the faculty of the Scripps College of Communication of Ohio University In partial fulfillment of the requirements for the degree Master of Arts Rachel M. Potratz November 2007 2 This thesis titled WHEN IS REALITY REAL?: YOUTH PERCEPTIONS OF MTV REALITY PROGRAMS by RACHEL M. POTRATZ has been approved for the School of Telecommunications and the Scripps College of Communication by Norma Pecora Professor, School of Telecommunications Gregory J. Shepherd Dean, Scripps College of Communication 3 Abstract POTRATZ, RACHEL M., M.A., November 2007, School of Telecommunications WHEN IS REALITY REAL?: YOUTH PERCEPTIONS OF MTV REALITY PROGRAMS (125 p). Director of Thesis: Norma Pecora This thesis examines how college freshmen relate to the personalities and content on MTV reality programs. Drawing from current theories about how viewers relate to television such as realism perceptions, identification, wishful identification, and parasocial interaction, this project looks takes a qualitative approach to understanding the particular relationships that exist between young viewers and the content and young casts of MTV reality programs. Eight college freshmen at a Midwestern university were interviewed about their perceptions of MTV reality programs, particularly Real World, Laguna Beach and The Hills. Additionally, a survey of 78 students was conducted in an introductory telecommunications course. It was found that judgments about the realism were based primarily on the students’ use of comparisons with their own lives and experiences. Additionally, knowledge of production processes played a role in realism perceptions. It was also found that students engaged in parasocial interaction and used reality television to learn about the world. -
Milton High School 2016—2017 Student ID #______Student Name Lunch Code______
Important Information Milton High School 2016—2017 Student ID #________________________________ ___________________________________ Student Name Lunch Code________________________________ 1st Semester Description Username Password Period Class Teacher Room 1st 2nd 3rd 4th 5th 6th 2nd Semester Period Class Teacher Room 1st Notes:_____________________________________ 2nd __________________________________________ 3rd __________________________________________ 4th __________________________________________ 5th 6th 136 MHS BELL SCHEDULE (2016/17) Hallway Pass MTV/Announcements 1st Period Date Time in/out Destination Teacher st Period 1: 9:15-10:11 1 Period/MTV (5 minutes) 56 minutes MTV/Announcements: 10:06-10:11 nd Period 2: 10:16-11:07 2 Period 51 minutes rd Period 3: 11:12-12:03 3 Period 51 minutes Period 4: 12:08-1:29 4th Period/Lunch 51 or 56 min./25 min. 1st Lunch 12:03-12:28 25 minutes 2nd Lunch 12:33-12:58 25 minutes 3rd Lunch 1:04-1:29 25 minutes Period 5: 1:34-2:25 5th Period 51 minutes Period 6: 2:30-3:21 6th Period 51 minutes 1st Lunch 12:03-12:28 Break 12:28-12:33 Class 12:33-1:29 Class 12:08-12:33 nd 2 Lunch 12:33-12:58 Break 12:58-1:03 Class 1:03-1:29 Class 12:08-1:04 3rd Lunch 1:04-1:29 2 135 2016-2017 SCHOOL YEAR Hallway Pass Pre-Planning August 8-12, 2016 Post-Planning June 5-6, 2017 Date Time in/out Destination Teacher Students Begin August 15, 2016 Students Last Day June 2, 2017 Planning Days October 17 January 6 March 17 9 Weeks Aug. -
Tese De Mestrado MTV BRASIL
Universidade do Vale do Rio dos Sinos Programa de Pós-graduação em Ciências da Comunicação Mestrado em Ciências da Comunicação MTV Brasil: O mercado comercial da música jovem Ana Paola de Oliveira Dissertação de mestrado Orientador: Prof. Dr. Valério Brittos São Leopoldo, dezembro 2004. 2 Dedico a todos os homens que lutam pela diversidade cultural e por espaços mais democráticos nos meios de comunicação 3 Agradecimentos À família Dai Prá de Oliveira, pelo incentivo à busca do conhecimento; a Julio César Cascaes, pelo amor e pela paciência; à amiga Íris Germano; aos professores Jorge Barbosa e Ronaldo Henn; à Liliam Boettier; à Academia Mudança; aos Replicantes, pelos muitos quilômetros rodados na cena underground e a todos os professores do PPG em comunicação da Unisinos, em especial ao professor doutor Valério Brittos. 4 Resumo A dissertação trata do processo que a produção cultural, no caso específico a música, passa para tornar-se pública, dentro de um contexto global no início do século XXI. Isso corresponde às configurações de um mercado oligopolista, organizado através de fusões e concentrações. É resgatada a relação que a música estabelece com a televisão brasileira, para finalmente colocá-la dentro da história e do desenvolvimento da MTV Brasil. Também apresenta as estratégias de comercialização do produto musical numa análise da programação dessa emissora. Ao mesmo tempo, contextualiza a cena musical brasileira, do industrial ao alternativo, dentro do desenvolvimento tecnológico e da expansão do capital. Realiza-se, então, um estudo de caso, no âmbito da Economia Política da Comunicação. Para isso, além da análise do conteúdo musical da MTV Brasil e revisão bibliográfica estruturante, procede-se a entrevistas, numa análise (dentre outros possíveis) da cena musical nacional. -
Juan Botas & Mtv: Set Designs for the Tenth Anniversary of Music Television
Res Mobilis Revista internacional de investigación en mobiliario y objetos decorativos Vol. 5, nº. 5, 2016 JUAN BOTAS & MTV: SET DESIGNS FOR THE TENTH ANNIVERSARY OF MUSIC TELEVISION (US) JUAN BOTAS & MTV: ESCENOGRAFÍAS PARA EL DÉCIMO ANIVERSARIO DE MTV Sandra Sánchez García* Universidad de Oviedo Abstract This article is focused on the scenography designs of the asturian artist Juan Suárez Botas. Since the premiere of MTV in August 1981, music videos have increased its importance and contribute towards forming the MTV’s image. Ten years later, in 1991, Juan Botas was the MTV election to develop several sets for the multinational. The channel chose Botas’ project because it was an interesting and strong visual proposal, based on the aesthetic possibilities that these designs offered to get a successful staging. The text explain this project, and valuate Botas’ designs correctly, using an appropriate methodology based on a research of the communication process and the artist’s ideas about that, with references as a support. Furthermore, the article studies, substantially, the television techniques and tactics, knowing the scope of MTV’s multicultural offer and aesthetic ideals to analyze the whole project of Botas’ set designs. Keywords: Juan Botas, set designs, MTV, contemporary art, scenography. Resumen Este artículo trata sobre los diseños escenográficos del artista asturiano Juan Suárez Botas. Desde el inicio de MTV en agosto de 1981, los videos musicales han incrementado su importancia y contribuido a formar la imagen de MTV. Diez años después, en 1991, Juan Botas fue la elección de MTV para desarrollar varios sets para la multinacional. El canal eligió el proyecto de Botas porque era una interesante y fuerte propuesta visual, basada en las posibilidades estéticas que estos diseños ofrecían para una exitosa puesta en escena.