The Future of Recyclable Packaging in the Meat Industry
Leslie Cook– Strategic Portfolio Director NAMI Environmental Conference January 28, 2020
© 2020 Sealed Air This presentation will cover the state of recycling for today & tomorrow
How we got here? - The Perfect Storm
How are we going to get there?
What is in the future?
Designing for Today and Tomorrow where it never becomes waste.
© 2020 Sealed Air The rapid growth in plastics packaging, coupled with ineffective waste management systems, have led to increased environmental concerns
CHINA STOP WASTE IMPORTS LOCAL RECYCLING in FLUX China stopped importing plastic Municipalities are closing or reducing waste that accounted for 56% of the their curbside recycling due to rising world’s imports. costs and changing markets.
- PLASTIC BANS PLASTIC IN OUR OCEAN Proposed bans in countries, Consumer awareness is heightened states/provinces, counties & on the mis-managed plastic waste. cities across the globe. Single- use plastic at the center of it.
© 2020 Sealed Air 3 Without change, there will be more plastic in the oceans than fish by 2050
Global Packaging Market $980 BILLION by 2020 Increase pressure on brand owners to make packaging 100% RECYCLABLE by 2025.
Currently, supply of recycled plastics meets only 6% of the demand.
Source: GreenBlue 2019 © 2020 Sealed Air Sealed Air’s Plastics Pledge for 2025 Leadership in sustainability will drive our growth
By 2025: Invest in Innovation: Design and advance packaging solutions to be 100% recyclable or reusable
Eliminate Plastic Waste: Target 50% average recycled content across all packaging solutions of which 60% is post-consumer recycled content
Collaborate for Change: Lead collaborations with partners worldwide to increase recycling and reuse rates
We are in business to protect, to solve critical packaging challenges, and to leave our world better than we found it.
© 2020 Sealed Air The Value of Essential Packaging in Attacking Waste Flexible packaging reduces GHG by minimizing food waste and product damage
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200.00 Carbon Footprint index % index Footprint Carbon 100.00
The carbon footprint of 1 kg of Beef 0.00 is 370 times the carbon footprint of Ambient MAP / LID Darfresh the bag used to package it PVC std PP tray on Board
top pad bottom material transport packaging energy Food Waste disposal
© 2020 Sealed Air 6 The Conundrum of Plastic Packaging How to address consumer perceptions without unintended consequences
How the Consumer Sees Packaging How the Life Cycle Analyst Sees Packaging
Packaging, Waste Transport, 4% Disposal, Packaging 5% 1% material Avoidable 89% Waste, 6%
Production, 34% Unavoidabl e Waste, 17%
Home Discarded Cooking, Processing, food 17% 20% 11%
Which is more harmful to the environment? GHG emissions for US poultry supply chain
Source: Harris Poll on Consumer Food Waste (2015) Source: AMERIPEN Value of Packaging (2013) © 2020 Sealed Air 7 Consumers are becoming more aware that not all content entering the recycling stream is actually recycled. However, consumers still overstate the amount which is actually recycled.
% of meat purchasers throwing away fresh refrigerated meat at 33% 30% 26% 30% 77% least once a week % of collected recyclable waste which is believed to be 37% 42% 43% 34% 43% actually recycled
Source: Sealed Air - Consumer Trade-off Study:Sustainable Meat Packaging
© 2019 Sealed Air 8 Globally, consumers see lack of recycling programs and not knowing how to participate in programs as the biggest barriers to recycling.
40% 37% 35% 31% 30% Inconvenience of recycling 30% programs What do you 24% think keeps 25% 23% Lack of programs & service 21% 21% people like you 20% 20% to enable recycling 20% 17% from recycling 16% 15% Lack of trust in recycle more? 15% programs
10% Not knowing how to participate in recycling 5% programs
0% Global North America Western Europe
Source:SAP + Qualtrics - Towards a More Sustainable Future 2020 © 2020 Sealed Air Consumers need help to move from intention to action.
Consumers are looking to brand owners and governments to lead on providing sustainable solutions
Consumers are paying attention and rewarding a company’s environmental efforts by giving them their business
© 2020 Sealed Air Innovation through a multi-prong strategy will help us meet our Sustainability Pledge and the challenges of a Circular Economy.
Materials Design Recovery Education
What packaging is made of… How packaging is put together… When packaging can be recovered… How the consumer can participate…
• Post-consumer plastic • Simplified multi-layer films • Expanded Collection types • Recyclability label • Plant-based plastics • Major component recycle • Chemical recycling • Resin Identification Codes • Fiber-based materials • Separable formats • Reusable packaging loops • Digital. information • Next generation sorting technologies
© 2020 Sealed Air “Resin identification codes” do not designate recyclability; only material type.
© 2020 Sealed Air Recycling is not a thing, but a truly dependent ecosystem
New Products Waste Generation
Circular Economy Recycle Collection & Transport
Sorting © 2020 Sealed Air More Focus on Sourcing & Recovery
• Sourcing - Renewable/Bio- based, Recycle Content & Responsible Fiber Sourcing
• Recovery – Design for Recovery, Improving Recovery Infrastructure and Increasing Participation in Recycling
Source: Sustainable Packaging Coalition © 2020 Sealed Air Design should start with the End of Life in mind
Reusable Recyclable Compostable
Curbside Retail Store Customer Multi-Use Industrial Collection Dropoff Take- Back
Formed rigid Rigid, formed or Format Durable Flexible plastics Various plastic containers flexible
Typical Materials Various PET/PP/PE PE Various PLA/PHA/PBS/etc
Must be IR- Must be Requires Must biodegrade Requires reverse sortable, Requirements compatible with consumer within specific logistics system compatible with pure PE collection program timeframe pure materials
Reuse cannot be Multi-material, Oxo or organic Multi-material, Exclusions for a different carbon black, degradable crosslink purpose foams additives
© 2020 Sealed Air Packaging is recyclable when a percentage of consumers have access to recycling facilities
Curbside Recycling
• At least 60% of consumers or communities where the items is sold must have access to recycling facilities
30% post-consumer recycling Store Drop-off rate in multiple regions, collectively representing at least 400 million inhabitants
Source: Sustainable Packaging Coalition
© 2020 Sealed Air Chemical recycling complements mechanical recycling
Consumer Specialty Plastic Product Post-Use Use & Chemical Manufactured Packaged Collection Reuse
Monomers Fuels Mechanical Recycling
Chemical Recycling
© 2020 Sealed Air 17 Sealed Air is partnering globally to advance change in plastic packaging sustainability.
Consumer Education Promote the Value of Expand Collection Packaging for Waste Recovery Options Prevention Flexible Plastics Solutions
© 2020 Sealed Air Future Trends
Policymakers will seek to hold producers responsible for waste.
New recovery business models will evolve in the collection & recycling of contaminated flexible films.
Advanced recycling technologies will move closer to commercial scale.
Technology solutions will move consumers from awareness into action.
Municipalities and governments will be more involved in waste recycling, creating regulations for collecting and processing waste.
Plastic recovery initiatives will increase through partnerships with brand owners, plastic manufacturers, governments & NGOs to advance the circular economy.
© 2020 Sealed Air Action Collaboration Education Design
There is a risk to brand and If you are searching for the right Customer communication and We cannot recycle our way corporate image if no action answer, there is ‘no right answer’. education is powerful. You can out. It starts with smart packaging Is taken. You need to be Customized solutions tailored to differentiate with Messaging. design that addresses your key proactive! your customers’ viewpoints and your You can also impact consumers’ challenges as well as the You need a clear sustainable objectives. buying decisions. management of post consumer packaging policy that is packaging waste. available publicly. We can B2B recovery opportunities will help you. strengthen as a key topic in short/medium term © 2020 Sealed Air 20