Quarter 2021 nd
Issue 101, 2 101, Issue
the Western Front and Today and Front Western the Accelerating Adaptation on on Adaptation Accelerating Temptations of Command Temptations Conquering the Ethical the Ethical Conquering Asymmetry Embracing
JOINT FORCE QUARTERLY ISSUE ONE HUNDRED ONE, 2ND QUARTER 2021 Joint Force Quarterly Founded in 1993 • Vol. 101, 2nd Quarter 2021 https://ndupress.ndu.edu
GEN Mark A. Milley, USA, Publisher Lt Gen Michael T. Plehn, USAF, President, NDU
Editor in Chief Col William T. Eliason, USAF (Ret.), Ph.D.
Executive Editor Jeffrey D. Smotherman, Ph.D.
Senior Editor and Director of Art John J. Church, D.M.A.
Internet Publications Editor Joanna E. Seich
Copyeditor Andrea L. Connell
Book Review Editor Brett Swaney
Assistant Internet Publications Editor Jen Russell
Creative Director Marco Marchegiani, U.S. Government Publishing Office
Advisory Committee BrigGen Jay M. Bargeron, USMC/Marine Corps War College; RDML Shoshana S. Chatfield, USN/U.S. Naval War College; BG Joy L. Curriera, USA/Dwight D. Eisenhower School for National Security and Resource Strategy; Col Lee G. Gentile, Jr., USAF/Air Command and Staff College; Col Thomas J. Gordon, USMC/Marine Corps Command and Staff College; Ambassador John Hoover/College of International Security Affairs; Cassandra C. Lewis, Ph.D./College of Information and Cyberspace; LTG Michael D. Lundy, USA/U.S. Army Command and General Staff College; MG Stephen J. Maranian, USA/U.S. Army War College; VADM Stuart B. Munsch, USN/The Joint Staff; LTG Andrew P. Poppas, USA/The Joint Staff; RDML Cedric E. Pringle, USN/National War College; Brig Gen Michael T. Rawls, USAF/Air War College; MajGen W.H. Seely III/Joint Forces Staff College
Editorial Board Richard K. Betts/Columbia University; Eliot A. Cohen/The Johns Hopkins University; Richard L. DiNardo/Marine Corps Command and Staff College; Aaron L. Friedberg/Princeton University; Bryon Greenwald/Joint Forces Staff College; COL James E. Hayes, USA/National War College; Douglas N. Hime/Naval War College; Kathleen Mahoney-Norris/Air Command and Staff College; Bert B. Tussing/U.S. Army War College
Cover 2 images (top to bottom): Sailor rests after combating fire aboard USS Bonhomme Richard, San Diego, July 14, 2020 (U.S. Navy/Christina Ross); General Mark A. Milley, Chairman of the Joint Chiefs of Staff, awards Capitol Police Officer Eugene Goodman with Joint Meritorious Civilian Service Award and U.S. Constitution in Old Senate Chamber for actions taken to protect lawmakers and others during January 6, 2021, attack on Capitol building, Washington, DC, February 25, 2021 (DOD/Carlos M. Vazquez II); Airman Kendra Middleton competes in high jump during Air Force Invitational at Cadet Field House, Colorado Springs, Colorado, January 23, 2021 (U.S. Air Force/Trevor Cokley) About the Cover In This Issue Paratrooper with U.S. Army’s 173rd Airborne Brigade Combat Team surveys battlefield during U.S. Forum Army Europe–directed annual 2 Executive Summary exercise Saber Junction, held at Grafenwoehr and Hohenfels 4 Deter in Competition, Deescalate training areas, Germany, August 20, in Crisis, and Defeat in Conflict 2020 (NATO) By Glen D. VanHerck 11 Design Thinking By Daniel E. Rauch and Matthew Tackett 18 Buy Now, Get Paid with Diversity Later: Insights
into Career Progression of 59 Sustaining Relevance: Joint Force Quarterly is published by the National Female Servicemembers Repositioning Strategic Defense University Press for the Chairman of the By Monica Dziubinski Gramling Joint Chiefs of Staff. JFQ is the Chairman’s flagship Logistics Innovation joint military and security studies journal designed to and Warren Korban Blackburn in the Military inform members of the U.S. Armed Forces, allies, and By Paul Christian van Fenema, Ton other partners on joint and integrated operations; 25 Gray Is the New Black: national security policy and strategy; efforts to combat van Kampen, Gerold de Gooijer, terrorism; homeland security; and developments in A Framework to Counter Nynke Faber, Harm Hendriks, Andre training and joint professional military education to Gray Zone Conflicts Hoogstrate, and Loe Schlicher transform America’s military and security apparatus to meet tomorrow’s challenges better while protecting By Heather M. Bothwell freedom today. All published articles have been vetted 69 Embracing Asymmetry: through a peer-review process and cleared by the Defense Office of Prepublication and Security Review. JPME Today Assessing Iranian National Security Strategy, 1983–1987 NDU Press is the National Defense University’s 31 Educating Our Leaders By Spencer Lawrence French cross-component, professional military and academic in the Art and Science of publishing house. Stakeholder Management The opinions, conclusions, and recommendations Recall expressed or implied within are those of the By Alexander L. Carter contributors and do not necessarily reflect the views 78 Accelerating Adaptation on of the Department of Defense or any other agency of 36 Conquering the Ethical the Western Front and Today the Federal Government. Temptations of Command: Copyright Notice By Justin Lynch This is the official U.S. Department of Defense edition Lessons from the Field Grades of Joint Force Quarterly. Any copyrighted portions By Clinton Longenecker of this journal may not be reproduced or extracted Book Reviews without permission of the copyright proprietors. JFQ and James W. Shufelt should be acknowledged whenever material is quoted 84 Adaptation Under Fire from or based on its content. Reviewed by Bryon Greenwald Submissions and Communications Commentary JFQ welcomes submission of scholarly, independent 46 Flawed Jointness in the 85 Losing the Long Game research from members of the Armed Forces, security policymakers and shapers, defense analysts, War Against the So-Called Reviewed by Thomas C. Greenwood academic specialists, and civilians from the United Islamic State: How a Different States and abroad. Submit articles for consideration Planning Approach Might 86 Strategic Humanism to ScholarOne, available at https://mc04. manuscriptcentral.com/ndupress, or write to: Have Worked Better Reviewed by Christopher Kuennen Editor, Joint Force Quarterly By Benjamin S. Lambeth NDU Press Joint Doctrine 300 Fifth Avenue (Building 62, Suite 212) Fort Lesley J. McNair Features 88 U.S. Joint Doctrine Development Washington, DC 20319 55 The Future Joint Medical and Influence on NATO Telephone: (202) 685-4220/DSN 325 By George E. Katsos Email: [email protected] Force Through the Lens of JFQ online: ndupress.ndu.edu/jfq nd Operational Art: A Case for 96 Joint Doctrine Update 2 Quarter, April 2021 Clinical Interchangeability ISSN 1070-0692 By Joseph Caravalho, Jr., and Enrique Ortiz, Jr. U.S. Air Force pilot Captain Melanie Ziebart, one of six Air Force pilots flying F-35B Lightning II stealth multirole fighters in Marine squadrons to disseminate inter-Service tactics and strengthen joint force capabilities, on flight deck of amphibious assault ship USS America, flies with 31st Marine Expeditionary Unit Marine Fighter Attack Squadron (VMFA) 121 Green Knights, Gulf of Thailand, March 7, 2020 (U.S. Navy/Jonathan Berlier)
Executive Summary
n early conversation I had with have been successful over the past 100 Success in furthering any profession Admiral Mike Mullen just after issues, we must continue to remain comes from seeking to do better than A becoming the Editor in Chief focused on what you need us to be: the was done in the past, through careful of Joint Force Quarterly centered on voice of the joint force. examination, debate, and refinement of a crucial request: “Bill, I need you to In JFQ 1, General Powell wrote, arguments and facts, ultimately leading make sure I can read what our next “Don’t read the pages that follow if you to revising and renewing techniques, generation of senior leaders are think- are looking for the establishment point of tactics, procedures, process, policies, and ing about, what matters to them. At view or the conventional wisdom. Pick up doctrine. A constantly evolving and ev- my level, it is very hard to hear what JFQ for controversy, debate, new ideas, er-changing environment moved forward they have to say.” It is important to and fresh insights—for the cool yet lively by people and ideas, both good and bad, note that every Chairman, beginning interplay among some of the finest minds which are seen through the lens of time. with General Colin Powell in 1993, has committed to the profession of arms.” Journals like JFQ allow our rising encouraged in JFQ a range of topics After 100 issues, this continues to be our leaders to express themselves in a way they may not necessarily agree with, informal mission statement. that is often not available any other yet nonetheless state they need to read While you will find many articles that way up the chain of command. Military these ideas. With the words of General reinforce the military status quo, our journals continue to help move the Powell and Admiral Mullen as guid- authors and readers have done their best profession of arms forward in ways that ance, our team has constantly sought over the years to sound off on what they rapid-fire, light-speed mediums cannot. out the best ideas and the best way to see as the “facts on the ground,” which And it is hard to say what will endure communicate them to you. While we often clash with conventional wisdom. in this instant gratification, 24/7 news
2 Forum / Executive Summary JFQ 101, 2nd Quarter 2021 cycle, Twitter-driven world. We should understand who “gets a vote” and why excellent book reviews and the Joint not abandon our more traditional means they matter, Alexander Carter discusses Doctrine Update. to read, process information, and make the ways to learn about how best to In 1993, General Powell encouraged lasting decisions on important issues. manage one’s mission stakeholders. As members of the joint force to “Read Industry data show that despite the military officers rise up in responsibilities, JFQ. Study it. Mark it up—underline promise of paperless offices and e-read- so do temptations to do the wrong thing, and write in the margins. Get mad. Then ers wiping out traditional print media, potentially damaging a career and more contribute your own views.” What do readers of all ages, and especially “digital importantly risking the lives of those they you think? How do you read JFQ? How natives” under 35, continue to use both, lead. For those of you in the field grades, can we make it better suited to the world and for different purposes. Digital natives long our target demographic, Clinton you find yourself in? We are soon posting still read physical magazines and books Longenecker and James Shufelt have up a way for you to provide us more to gain the deeper learning experience some practical advice to keep you on the feedback. Watch this space. In the mean- those media provide. Electronic media is right path to success. time, read on! JFQ proving to be useful for quick bursts of Looking for a lively debate? In information that may be interesting, but Commentary, classic operational to stra- William T. Eliason not something the reader needs to hold tegic reporting on wars we have fought Editor in Chief in long-term memory or study as one has been hard to come by. There are a would for an academic examination. In few notable exceptions, such as the re- print, you do not have the distractions search of one of our veteran JFQ authors, that accompany an online experience, but Benjamin Lambeth, who brings us his we are there as well for those who need view on how the initial war against the to have Google or Twitter at the ready. so-called Islamic State was fought. As we begin the first of our next one Planners know the universal truth hundred issues, our Forum offers four of planning: you always have to plan for important views on current national areas you do not have the expertise to security issues: defense of the homeland, do properly. In Features, we offer a great military planning, diversity inclusion, and selection of articles on medical force gray zone conflicts. Discussing military issues, strategic logistics, and a look inside issues in defending the homeland, the the Iranian national command during the commander of U.S. Northern Command Iran-Iraq War of the 1980s. Mixing op- and the North American Air Defense erational art and medical force structure Command, Glen D. VanHerck, gives us considerations, Joseph Caravalho, Jr., and a tour of his unique responsibilities. To Enrique Ortiz, Jr., discuss how best to improve military planning, Daniel Rauch meet that challenge. A team of research- and Matthew Tackett offer their ideas ers from the Netherlands, Paul Christian on using design thinking to enhance our van Fenema, Ton van Kampen, Gerold de chances of developing better operational Gooijer, Nynke Faber, Harm Hendriks, and strategic choices. Long a subject Andre Hoogstrate, and Loe Schlicher, of strong opinions, Monica Dziubinski offers their views on how advance inno- Gramling and Warren Korban Blackburn vation in strategic logistics in the military. provide their research results about the Helping us to look more deeply into impact of integration of women in the Iranian strategy in one of the longer and military profession. While the focus has more horrific wars of the Middle East in been on peer competition in recent years, modern times, Spencer Lawrence French Heather Bothwell helps us do a better breaks down their national security strat- job dealing with the “in between” or gray egy from 1983 to 1987. zone conflicts that have become endemic In Recall, Justin Lynch furthers our these days. understanding of how the Great War of JPME Today has two excellent 1914–1918 can still provide lessons on articles that discuss leadership, long a the importance of adaptation for today’s valuable and lasting conversation from joint force. In Joint Doctrine, George our JFQ authors. The military has often Katsos returns with his views on how the incorporated business lexicon into its North Atlantic Treaty Organization has concepts, and with interesting results. been influenced by U.S. joint doctrine Helping those in leadership positions development. As always, we offer three
JFQ 101, 2nd Quarter 2021 Eliason 3 Airman with 321st Contingency Response Squadron security team patrols with Ghost Robotics Vision 60 prototype at simulated austere base during Advanced Battle Management System exercise on Nellis Air Force Base, Nevada, September 3, 2020 (U.S. Air Force/Zachary Rufus)
activities with our allies and partners in North America, and, when required, Deter in Competition, supports Federal, state, and local agen- cies with unique military capabilities to conduct defense support of civil Deescalate in Crisis, authorities. Global Competition and Defeat in Conflict Today, NORAD’s and USNORTH- COM’s missions continue to use a multitude of sensors including the By Glen D. VanHerck 1980s North Warning System, our network of globally positioned ballistic missile defense radars, and the Inte- he North American Aerospace and united in a common purpose— grated Undersea Surveillance System. Defense Command (NORAD) charged with the resolute mission of As the world’s security environment has T and U.S. Northern Command defending North America. NORAD evolved over time, our legacy systems (USNORTHCOM), both located in defends the United States and Canada have become increasingly challenged, Colorado Springs, Colorado, are two against threats in the air domain even as our attention drifted away from distinct commands, bound together and provides aerospace and maritime the possibility of major conflict, espe- warning. Founded in 2002 in the wake cially the possibility of conflict in North of 9/11, USNORTHCOM defends the America. General Glen D. VanHerck, USAF, is Commander United States against threats across all Since August 1990, when Iraq of U.S. Northern Command and North American domains, conducts cooperative defense invaded Kuwait, our national focus Aerospace Defense Command.
4 Forum / Deter, Deescalate, and Defeat JFQ 101, 2nd Quarter 2021 has been centered on the Middle East Ensuring National Security Until 2035 and inclusive information-sharing ethos, through operations Desert Storm, and the Chinese government’s declara- modify homeland defense policy, and Iraqi Freedom, and Enduring Freedom. tion of being a “near-Arctic state” are demand that we go faster in all aspects Meanwhile, our competitors’ capabilities powerful indicators of their intent to of planning, force design, force manage- have advanced. Over this three-decade exert influence in that region. Both com- ment, acquisitions, and budgetary policy. period, the United States developed petitors have pursued their efforts with Through this approach, we can and will strategies, plans, and capabilities focused national-level investments and a singular deter our competitors in competition, on projecting power forward in order to purpose: to compete with the United deescalate in crisis, and deny or defeat in take the fight to rogue regimes, violent States in every domain. conflict. extremist organizations, and other po- In addition to our peer competitors, tential adversaries. This led to a tendency the United States continues to face Global Perspective Lens toward tactical thinking against individual threats from rogue regimes, such as Iran Our competitors’ actions are global, not actors, rather than the strategic thinking and North Korea, that attempt to hold regional. We must match this reality; and analysis necessary to confront and the Nation at risk through proxies, cyber we cannot continue to apply a regional compete with peer competitors. It in- warfare, North Korea’s nuclear weapons perspective to plans, force management stilled a preference for kinetic solutions program, and advancements in missile and design, or a parochial approach to over other options—including deterrence technology. acquisitions. Regionally focused plans and an acquisition strategy that favored We also face threats across the globe do not address the fact that our peer systems (often expensive) to confront from corruption and poor governance competitors or potential adversaries single threats in one domain over mul- engendered by transnational criminal are not constrained by our organiza- tithreat, multidomain systems. These organizations (TCOs), which are creating tional boundaries or our command and right-of-launch response plans, rather opportunities for economic competition, control. They are capable of exploiting than left-of-launch denial and deterrence influence operations, and exploitation by one theater’s crisis and flanking the efforts, constrained our actions and our competitors—the very definition of United States in another, bypassing our decisionmaking. unrestricted warfare. The destabilizing surge layer of fielded forces to strike Meanwhile, our competitors took effects of TCOs can be seen at our bor- at the homeland and compromise our this limitation as an opportunity to de- der, in our cities, and even in our homes. ability to reinforce when and where velop and advance capabilities that are Drug cartels have evolved past their tra- needed. Based on this capability, the specifically aimed at perceived seams in ditional model of smuggling cocaine into current notion espoused in U.S. doc- our homeland defenses and through a the United States and have transitioned trine of a single supported commander, framework of constant global compe- to moving precursor materials and guns with all others supporting, is imprac- tition. Russia has developed a military to the south, fueling the flow of synthetic ticable. Because potential adversaries’ doctrine that envisions nonnuclear strikes drugs into the United States as well as actions will likely be global, every com- on an adversary’s critical infrastructure increasing instability south of the border. batant commander may simultaneously to compel termination of an escalating Cartel arsenals are competitive with our be both a supported—and supporting— conflict, and it has repeatedly demon- partners’ law enforcement organizations commander. We must create global strated its ability to hold our homeland and militaries, further challenging the plans that have regional components, at risk through heavy bomber patrols legitimate monopoly of the state on the focused on strategies, plans, force man- near North America. Following one use of force. agement, and force design and develop- such patrol in December 2018, official Global competitors are confronting ment concepts that integrate homeland Russian press highlighted that these the United States from all directions defense and strategic deterrence into flights could “pose a serious threat for the and in all domains. These developments every aspect of our defense, from plan- most important strategic facilities on U.S. challenge our legacy warning and as- ning to execution. territory.” China, too, has developed sessment systems. The stakes to defend But current operational plans do not a robust ability to threaten our critical the homeland are higher now than they accomplish this goal. Generically, our infrastructure in the cyber domain and have been in decades—and for NORAD OPLANs double- or even triple-task will likely field capabilities to do so with and USNORTHCOM failure is not an forces and resources, creating a competi- conventionally armed cruise missiles in option. tion for high-demand, low-density assets. the next 5 years. While China’s intent In this particular strategic security en- That means, for example, in a crisis over- for these capabilities is less clear, we vironment, it is imperative that we evolve seas, the Secretary of Defense, with advice suspect Beijing would use them to deter our capabilities, force structures, author- from the Chairman as the Department and frustrate our force flows across the ities, and culture to confront the reality of Defense (DOD) global integrator, Pacific in the event of a regional conflict. of constant global competition. We must will have to adjudicate competing re- Finally, Vladimir Putin’s Strategy for embrace a comprehensive perspective to quirements from multiple combatant Developing the Russian Arctic Zone and address these threats, develop a robust commands to determine apportionment
JFQ 101, 2nd Quarter 2021 VanHerck 5 USS Connecticut surfaces in support of Ice Exercise 2018, Beaufort Sea, March 10, 2018 (U.S. Navy/Micheal H. Lee) of scarce resources—compromising peer fight. We must regain the ability given the current strategic environment, response and, more importantly, ced- and mindset to be ready to fight tonight. is a losing strategy. ing valuable and irreplaceable time to Because our requirement is not to be From that perspective, the necessity the adversary. OPLANs today need to ready for day-to-day operations—but to for cultural change should be self-evident. move past this model, identify distinct be prepared for crisis every day. Every aspect of our strategy, planning, requirements for each commander, The good news is that the transition budgeting, acquisition, and policymaking and deconflict force apportionment in has begun. We are modifying our tactics, should be viewed global, focused on all advance, knowing that simultaneous de- techniques, and procedures and renewing domains, and employ affordable kinetic mands will exist in any large-scale crisis. commitment to exercising our forces and nonkinetic capabilities to address From a capabilities standpoint, we against worst-case scenarios. As an exam- the complex and simultaneous character treat the homeland differently than ple, multinational polar exercises such as of future war. Adopting a truly global other theaters. Because the homeland Arctic Edge, Northern Edge, and ICEX perspective makes our problems more was a relative sanctuary for more than are increasing our readiness and presence solvable and affordable. Global plans that 30 years after the fall of the Berlin Wall, in the Arctic, and we are conducting start with the homeland and its deter- NORAD and USNORTHCOM forces increasingly complex national-level exer- rence requirements should lead to more have been trained and configured for cises to engage in global competition. realistic requirements overall. day-to-day and steady-state operations, If our competitors believe that they not for the possibility of conflict in the can destroy our will or ability to surge Policy, Budgeting, homeland. Today, we do not have a per- forces from the United States because and Acquisitions sistent capability to generate high-tempo of a perceived inability to defeat their Adequate homeland defense require- sustained operations within the United attacks, they will be emboldened to ments cannot be set without a support- States and Canada in response to crisis, aggressively pursue their strategic inter- ing policy in place that outlines exactly and we have not routinely equipped or ests. In essence, this situation creates an what must be defended and to what trained our continental-based forces to opportunistic gap between our nuclear extent. NORAD and USNORTHCOM operate in all environments, especially the strategic deterrent and conventional de- must be prepared to protect continuity Arctic. Likewise, our air operations cen- terrent capability for potential adversaries of government, our nuclear infrastruc- ters (AOCs) in the homeland possess a to exploit. This opportunity creates intent ture, power projection capabilities, and fraction of the personnel and capabilities and, perversely, an incentive for adversary key defense nodes. In addition, these of AOCs supporting other combatant action. Put more boldly, a strategy that two commands must be prepared to commands. North America will likely assumes unfettered power projection, protect key commercial, economic, and be a theater of operations in any future utility infrastructure, on both sides of
6 Forum / Deter, Deescalate, and Defeat JFQ 101, 2nd Quarter 2021 the border, in addition to population Mind the Gap diplomatic and partnership efforts. centers. Through strong coordination The Nation’s strategic nuclear deterrent Through unambiguous communication with Office of the Secretary of Defense remains the foundation of its defense. of our ability to counter threats below the (OSD) and the Joint Staff, DOD has Deterrence by punishment, however, nuclear threshold, we can achieve deter- identified a definitive list of critical which depends on the adversary’s fear rence by denial. assets that will allow for the generation of reprisal through nuclear retaliation Conventional deterrence by denial of informed requirements procurement to defend the United States, is not is additive to deterrence by punishment. priorities. Moreover, all aspects of likely sufficient to address the wide Through both, we will complicate a policy, including both regulatory and array of threats we face today. For too potential adversary’s decision calculus, statutory, should be reexamined to long, the United States has implicitly degrade confidence in their planning, ensure that those charged with home- relied on and assumed that the strategic and sew doubt in their mind that they land defense have access to the full nuclear deterrent is adequate to prevent can successfully achieve their objectives. range of capabilities in all domains and our competitors from attacking our The critical capabilities we are devel- are not inadvertently constrained by homeland. oping to deter by denial and close the archaic policies written in a different era In short, we have a deficient comple- strategic-conventional deterrence gap are without consideration that our home- mentary conventional homeland defense all-domain awareness, information domi- land is being held at risk. deterrent capability to defend against or nance, and decision superiority. Our acquisition processes are also respond to smaller scale conventional at- written for a different era and built to tacks on the homeland. This growing gap Left of Defeat protect from litigation rather than to spur between our nuclear strategic deterrent We have consistently fixated on kinetic innovation. These processes have reduced and our conventional deterrent capability kill capabilities to meet all threats. Lead- litigation risk by adding time-consuming is specific to our ability to defend the ership, including myself, grew up and review processes, which in turn have homeland and generate effects right here achieved success as tacticians and oper- increased risk to national security. It in North America. Unfortunately, this ators first. Kinetic capabilities are what has been this way since after the end of gap could be exploited by our compet- we know and what we are comfortable the Cold War. We live in a time where itors, kinetically or nonkinetically, with with. But a reliance on platforms, deliv- Moore’s law, the concept that computing the belief that they might achieve their ery systems, and weapons alone leads to power doubles every 2 years though the objectives and remain below the nuclear a responsive, rather than proactive strat- cost of computers is halved, is a reality threshold. In this environment, the threat egy. Senior leaders need to be provided in every commercial and consumer of a conventional attack on the homeland more options than kinetic capabilities. industry. Unfortunately, this truth has leaves military and national leaders with This can be accomplished by drawing not extended to defense technology or a grim choice: either preemptively attack, attention to the left—left of defeat, and operations; we are not fully recognizing risking escalation up to or beyond the even left of launch, to focus priority and capitalizing on how much technol- nuclear threshold, or absorb an attack efforts on identifying adversary delivery ogy is amplifying development. This has and be prepared to respond by deploying platforms and preconditions for action. to change—our innovation requires the the force or responding with nuclear We could maintain custody of delivery same sense of urgency that the Nation weapons. None of these presents a good platforms and weapons from launch to had during the Cold War. option. Lack of a credible conventional impact, greatly expanding our range To meet today’s challenges, we have deterrent also raises the risk that tactical of options and time to respond. To a range of tools in the science and tech- miscalculations could quickly escalate and accomplish this, we are pursuing a lay- nology arenas and through organizations lead to the possibility of nuclear conflict. ered-defense approach that emphasizes such as the Defense Innovation Unit, While other deterrence options exist to the use of open data architecture and the OSD Strategic Capabilities Office, bridge the gap, such as power projection machine-enhanced processing to move and Canada’s Innovation for Defence through our long-range non-uclear decision space to the left. Excellence and Security program. global strike capability, they too are esca- Development of capabilities and systems latory in nature. The Framework using the full range of available tools This capability gap limits our options, All-domain awareness is the first element could rapidly bring improved homeland constrains our actions, and is potentially of the framework required to meet defense to life, make significant headway more costly in terms of both lives and today’s challenges, especially as NORAD toward improving homeland defense, resources. The gap needs to be closed pursues modernization efforts to create and help close a widening gap between through the development of flexible and a layered network of sensors along the strategic and conventional deterrent responsive kinetic and nonkinetic conven- approaches to North America. For air capabilities. tional deterrents, including information and missile threats, this effort includes operations that selectively unveil Special enabling early indications and warnings Access Program capabilities, and through through detection, tracking, identifi-
JFQ 101, 2nd Quarter 2021 VanHerck 7 Marines with Combat Logistics Regiment 25, 2nd Marine Logistics Group, tow Ahkio sled containing cold weather gear, at U.S. Army Northern Warfare Training Center, Alaska, February 20, 2018 (U.S. Marine Corps/Sean M. Evans) cation, characterization, warning, and increases warning time for national lead- also give us a significant advantage in the attribution. With all-domain awareness ership against multiple threats, expanding remote regions of the Arctic, which is and data-sharing, including the use of available response options. Fused data can quickly becoming a key region of global artificial intelligence (AI) and machine also be transmitted across the globe to competition. learning, information dominance, the benefit every combatant commander and Information Dominance. The future second element of the framework, can create global information dominance. fight will be won or lost based on our be established (that is, the ability to Advancements in all-domain aware- ability to achieve information dominance operate inside an adversary observe- ness will inform much of the next 2-year by connecting data from all-domain orient-decide-act loop). Once informa- budgeting cycle. If we cannot see the awareness sensors to flexible and respon- tion dominance is achieved, decision threat, we cannot defend against it. sive decision superiority options. Effective makers can take action through flexible Systems such as improved over-the- information dominance systems must response options to deny or defeat horizon radars, polar communications ingest, aggregate, process, display, and the threat. These two tools together through Proliferated Low-Earth Orbit disseminate data quickly and reliably by give us deterrence, and through that, communications, Joint All-Domain leveraging the potential of AI and ma- decision superiority, the third element Command and Control (JADC2), fixed chine learning. of the framework, from the tactical to sea-bed surveillance system, undersea Information dominance begins with the strategic levels of warfare. Creating cable-laying ships, polar radars, and data. In many cases, the data is global deterrence, so that we do not have to counter–small unmanned aerial systems and exists today. However, it needs to be fight, should be the ultimate goal. (UAS) detection all appear on NORAD pried from existing stovepipes, flattened, All-Domain Awareness. Our prior- and USNORTHCOM’s Integrated and brought into a DOD cloud-based ity within this framework is all-domain Priority List. Investment in these ex- computing environment in order to awareness sensors and systems that pro- ceedingly capable technologies will enable decision superiority. Decision su- vide persistent and complete battlespace ultimately allow the earliest detection of periority—the ability able to make faster awareness, from subsurface to space sea-launched cruise missiles and small and better decisions than our potential and cyberspace. This essential capability UAS and hypersonic glide vehicles. It will adversaries—will enable us to deter, deny,
8 Forum / Deter, Deescalate, and Defeat JFQ 101, 2nd Quarter 2021 and, if necessary, defeat attacks. A flat- of images, much more efficiently than through information dominance tools, tened data architecture is a prerequisite human analysts can accomplish. This it permits the ability to overtly posture for this capability and requires cultural frees up human operators to conduct the sufficient number of forces before change. We need a committed effort to higher order processing. The data on the the adversary takes action. This supports enforce data standards across all echelons bomber deployment is then used by the a global system to prevent conflict and and every procurement program and system to send an alert to decisionmakers, better defend North America. initiative, as well as an increased com- with a recommendation for courses of mitment to data-sharing with allies and action to preposition long-range global Rapid Innovation partners. The commitment of the Joint strike capabilities or posture friendly NORAD and USNORTHCOM are Staff’s Joint All-Domain Command and air assets to intercept the competitors’ already moving concepts into proto- Control Cross-Functional Team to lead aircraft outside of normal ground-based types and into operations, bringing a new process to set data standards and radar detection distances and prior to po- an information dominant homeland improve JADC2 interoperability among tential weapons release range. Or perhaps defense architecture one step closer to all sensors and Services is an encouraging instead of deploying forces, the decision- reality. Project Convergence, JADC2, step in the right direction. maker leverages the information space to and small investments are already NORAD and USNORTHCOM message the competitor through action showing tremendous improvements in are platform agnostic. The particular in another combatant commander’s area information dominance. One example system chosen is not as important as its of responsibility or passes the information of a model for the future is the Path- ability to be employed globally, across all to the State Department to achieve a finder program, which USNORTH- domains, across all classification levels, diplomatic or political resolution. In any COM and industry partners have been and be accessible from the tactical to course of action, the competitor’s objec- working on for the past year and a half, strategic levels. Affordability and rapid tives are either dissuaded or diminished with contracting assistance from the deployment are also key considerations. based on proactive measures made possi- Defense Innovation Unit. In redesigning how data is managed, ble with the expanded decision space. Pathfinder is now in use at our air de- information dominance initiatives, such Such a scenario is not far in the fu- fense sectors as a battle management tool. as the JADC2 concept, will come to ture. Information dominance tools will It ingests air domain sensor data from fruition and allow the joint force to win help us to better understand our compe- multiple sources, including commercial in competition or conflict in future infor- titors’ potential courses of action based and military radars; leverages software mation-centric warfare. off of historically informed patterns of automation; and uses machine learning Decision Superiority. All-domain behavior and posture a response option at models to produce a fused common awareness and information dominance the decisive point ahead of need. operating picture and decision superiority put decision superiority in the hands of Decision superiority options are tool. Pathfinder did not start by picking decisionmakers. As a joint force, however, needed because our theory of victory can- a specific solution or platform, and it was we must not confuse decision superiority not only be about achieving kinetic kills; not approached as a military problem. with development of traditional kinetic that is a losing strategy, both militarily and Instead, it was approached as a data defeat mechanisms. At its heart, decision financially. It will lead us down the legacy problem for industry partners to solve in superiority is about giving senior leaders path of focusing on platforms instead of order to improve air domain awareness. options. Decision superiority expands the capabilities. Defeat mechanisms are enor- With Pathfinder, our Air Battle man- aperture beyond kinetic kill into nonki- mously expensive, and when the shooting agers are no longer required to manually netic solutions. starts, in a sense, we have already failed. correlate and compare track data from As an example, imagine a future sce- Shifting focus left of launch will vector multiple sources and systems. Instead, nario enabled by information dominance our efforts on identifying earlier indica- the systems that feed Pathfinder provide and decision superiority tools. In this tions and warnings—looking at delivery a fused track and highlights anomalous setting, all-domain awareness sensors platforms and preconditions for departure behavior. With fused data, both oper- detect potentially aggressive activity from while also maintaining custody of air ators and decisionmakers are afforded a peer competitor, and when processed, threats and missiles from launch to impact. increased time and decision space. machine-enabled insights indicate that Ultimately, we need to get inside The next step needed in developing the peer competitor is readying bomb- our potential adversaries’ OODA loops. additional tools such as Pathfinder is to ers for a pending deployment that will We need to know when aircrews are aggressively pursue every commercial heighten regional or global tensions. The stepping to their aircraft, when ships and military data source, in addition analysis, enabled by fusing multiple intel- and submarines are planning to sail, and to incorporating data from our allies ligence and sensor information streams, when missile operators and systems are and partners. Through common data is performed in a matter of minutes by preparing to launch. If we know this standards and combined networks, an AI-enabled system, conducting mil- information, then through responsive we will increase information dom- lions of calculations based on hundreds decision superiority options enabled inance and achieve true all-domain
JFQ 101, 2nd Quarter 2021 VanHerck 9 Autonomous system Origin prepares for practice run on August 20, 2020, during Project Convergence capstone event at Yuma Proving Ground, Arizona (U.S. Army/Carlos Cuebas Fantauzzi) awareness. On a larger scale, NORAD information dominance. These nascent While both onramps were success- and USNORTHCOM are continuing prototype capabilities are what was truly ful as demonstrations, they were not a partnership with the Services and groundbreaking and serve as a model for enough. The military must continue to other combatant commands to achieve increasing decision space from the strate- provide even more expansive opportuni- information dominance. Last year, we gic to the tactical level. ties to highlight the importance of these partnered with U.S. Space Command The same data environment was capabilities to DOD and congressional and the Air Force in the Air Battle used for further experimentation in leadership. Management System (ABMS) Onramp NORAD and USNORTHCOM’s first 2, which was one of the largest joint force Global Information Dominance Exercise In this new era of rapid Global Power demonstrations in the past decade and in December 2020. NORAD and competition, where our competitors highlighted the impact of new, innova- USNORTHCOM—in coordination with are aggressively pursuing advantages tive, and affordable capabilities against U.S. Southern Command, U.S. Indo- in the military, information, economic, live threats to the homeland. Efforts Pacific Command, U.S. Transportation and geopolitical ranges, North America such as these are serving to flesh out the Command, U.S. Strategic Command, is threatened from every vector and all JADC2 concept for the joint force. and the Under Secretary of Defense for domains. We must accelerate efforts to Many attendees left the demon- Intelligence and Security—convened a transform our culture and factor homeland stration talking about and focused on digital table-top exercise to prototype defense into every acquisition, budget, tactical defeat actions, such as a howitzer cross–combatant command AI-enabled force design, and management decision, shooting down a drone simulating a early warning alerts of peer-level threat so we can maintain advantages, outpace cruise missile. While that was spectacu- movements. The scenario was based on adversaries, and sustain strength at home. lar, it was a secondary benefit and not historic signal intelligence, electronic Through all-domain awareness, informa- the main achievement from Onramp intelligence, and satellite imagery. These tion dominance, and decision superiority, 2. The ABMS network established alerts generated possible enemy course of we will deter in competition, deescalate in during the demonstration used AI and actions and recommended proactive blue crisis, and defeat in conflict. JFQ machine learning capabilities to enable force response options.
10 Forum / Deter, Deescalate, and Defeat JFQ 101, 2nd Quarter 2021 B-1B Lancer assigned to 28th Bomb Wing, Ellsworth Air Force Base, South Dakota, undergoes preflight maintenance at Andersen Air Force Base, Guam, September 25, 2020, while participating in exercise Valiant Shield (U.S. Air Force/Nicolas Z. Erwin)
Design Thinking
By Daniel E. Rauch and Matthew Tackett
he COVID-19 pandemic is a poi- planning effort for the next pandemic? counterinsurgency, an invasion, or a gnant example of a rapidly chang- How would you assess the change to major unit reorganization, deliberately T ing operational environment the OE and identify the key people and approaching those problems is essential (OE). The virus’s spread has caused organizations involved and affected? to developing options, making sound chaos in almost every personal and Would your organizational readiness decisions, and providing recommen- public sector throughout the world. be drastically impacted? You probably dations that can be understood by all. Facts were sometimes slow to emerge, have an intuitive response based on this Design methodology offers a doctrinal emotions were high, and conspiracies latest pandemic. But can you validate approach to understanding, communi- ran rampant. Political guidance from those thoughts with facts and logic? cating, and developing approaches to all sides shifted and was perceived Is there structure in your supporting situations, such as a pandemic, where as reactive by some parties. If given narrative? Having a framework in place structure can be elusive. the vital responsibility, how would to assess problems is a start. Whether The U.S. military historically acts you approach the task of leading the the next problem is a pandemic, a without developing a comprehensive ap- proach to addressing what might happen once the shooting starts—and ends. Iraq, Colonel Daniel E. Rauch, USAF, and Colonel Matthew Tackett, USA, are Military Professors in the Joint Afghanistan, and, to an extent, Syria are Military Operations Department at the Naval War College. all recent examples of situations where
JFQ 101, 2nd Quarter 2021 Rauch and Tackett 11 Figure 1. Design Methodology ing techniques at the operational and in all aspects of operational design, “is tactical levels. The intended audience the cognitive approach by commanders Frames Terms for this article is military and civilian and staffs” (referred to henceforth as war college students, faculty, and others designers), “supported by their skill, Understand interested in understanding the basics knowledge, experience, creativity, and Actors the Guidance of design. The article does not set out judgment to develop strategies, cam- Tendencies Understand to discuss design through a theoretical paigns, and operations to organize and Develop an the Approach Tensions lens, but rather to contextualize its employ military forces by integrating Environment 4 Potentials value based on current joint doctrine. ends, ways, means, and risks.” Moreover, Understand Design is not easy to conduct, but the “Operational design is the conception the Problem framework and terminology of design and construction of the framework that methodology are understandable once underpins a campaign or major operation conversant with aspects of the doctrinal and its subsequent execution.”5 The reading. methodology of operational design is an U.S. military involvement “solved” Joint Publication (JP) 5-0, Joint attempt to provide structure on which some elements of perceived problems Planning, the doctrine that includes to begin discourse in order to help com- but consequently created other issues. design thinking, provides a structure manders and planners understand the Following the invasion of Iraq in 2006, or model to visualize, understand, and ends-ways-means-risk questions during when the initial assessments seemed develop approaches to address complex planning.6 wrong and the situation was deteriorat- problems. For the purposes of this article, While there are other available meth- ing simultaneously in Afghanistan, the complex or ill-structured problems may ods to approach problem-solving, such Army began investigating alternative not be a single issue but rather a conflu- as the Joint Planning Process or Lean approaches to conceptual planning. ence of several nonlinear and dynamic Six Sigma, design is a relatively unpre- Design methodology, now validated in issues interacting that affect the operating tentious, robust, and doctrinal tool that joint doctrine, is the result of that inquiry. environment.1 These problems are the also supports a “recursive and ongoing This methodology is used by planners at most challenging to understand and dialogue.”7 Design’s structure allows U.S. Central Command and U.S. Special solve. Unlike well-structured problems, operational-level military commanders Operations Command and, to a degree, leaders disagree about how to solve to communicate with strategic leaders in at other unified commands, and is part of ill-structured problems, what the end- terms those leaders understand. Design the curriculum at many U.S. professional state should be, and whether the desired thinking, as addressed in JP 3-0, Joint military education institutions. Using endstate is achievable. At the root of this Operations, allows designers to use this the methodology will not guarantee a lack of consensus is difficulty in agreeing methodology when planning major successful outcome and is not a panacea on what the problem is.2 Complicated or joint operations or campaigns. Fully for solving pandemics or complex prob- well-structured problems are defined as implementing a design team is resource lems. It does, however, provide a general easy to identify because required infor- intensive and suited for large organiza- framework, supported by an underlying mation is available to solve the issues at tions (for example, unified commands); logic, for discussing problems and devel- hand. In addition, known methods—for however, the underlying thinking can oping approaches. example, math formulas—are available be beneficial at all levels. Understanding What Is Design Methodology? to solve these types of problems. While what design is, as defined by current doc- sometimes difficult to solve, well-struc- trine, is the first step to understanding the Design methodology is a model to tured problems display little interactive theory, and subsequently practicing, the aid in understanding and communi- complexity and have verifiable solutions.3 methodology. cating cause-and-effect relationships Although complex problems exist in complex environments. Although at all levels, those problems at or above Benefits of Design imperfect, it may still be useful. Design the operational level (for example, Design methodology directly supports methodology facilitates discourse, national security campaign planning at divergent thinking—the skill of con- enables questioning of guidance and the geographical combatant, functional ceiving and considering multiple cre- assumptions, and aids in articulating command, or four-star headquarters ative, diverse, and often contradictory risk and opportunity in order to develop equivalent) are likely complex and approaches, and then treating each with pragmatic options with an ends-ways- well suited for design application. This equal intellectual rigor to identify the means balance. This article addresses methodology enables an informational best approach(es). This skill and the the doctrinal application of design discourse communicated through the subsequent discourse enable designers methodology at the political-strategic lens of four “frames” and the common to visualize why the current environ- to operational level while also discussing use of four terms (as reflected in figure ment differs from their previous expe- the potential to employ design-think- 1). Operational art, which is inherent riences. Divergent thinking enables the
12 Forum / Design Thinking JFQ 101, 2nd Quarter 2021 consideration of ideas other than those Figure 2. Operational Design Framework solutions that worked in past situations. Junior U.S. military officers spend nderstand the nderstand the much of their time dealing with well-de- erational Environment trategic Guidance fined issues, or complicated problems, What is the context in which What do our national leaders the operation will be executed Understand want to solve or change that are most aptly addressed through Strategic structured approaches—but these expe- Guidance riences may create habits of thought and intuitive responses that are not condu- cive to generating solutions within truly complex environments. Intentionally Understand employing a divergent thinking process Define the the Operational ontinuous Interaction Problem(s) to a diverse and uniquely experienced Environment team (for example, epidemiologists and
economists when dealing with a pan- d n t a r demic) has the potential of mitigating t l n a e n m o cognitive biases and developing options s i s t e ra s e appropriate to the uniqueness of the s Operational us 8 Approach o o situation. Design should pull the minds erational roach nu n De ine the roblem s ti tio on ca of designers out of linear processes and How will the problem be solved li What problem(s) should be addressed and what must enable them to raise questions that be acted upon identify additional risks or tensions, as well as opportunities or potentials. Design, as codified in joint doctrine, describe all of them. The model artifi- that balances ends, ways, means, and risk, helps commanders, staffs, and designers cially separates the discussion of each and it must be continuously evaluated articulate complex relationships in a man- frame, but the interaction of the frames (and questioned) in order to confirm ner relatable to both senior military and cannot be overlooked. Designers may there are no changes. The information civilian leaders. Design provides a plain begin hypothesizing approaches at the garnered by this strategy provides the but malleable framework to structure di- beginning as a way to better determine lens through which designers are able alogue in a way that addresses problems. the interaction between and within the to understand the OE. Often, they at- The terminology is simple and relatable frames. However, the OE and problem tempt to foresee the desired future state among diverse groups. It is not military frames should be thoroughly under- of the OE—the conditions that should lexicon filled with acronyms and non- stood in order to develop an actionable exist when operations end—while fully transferable concepts, nor is it arduous approach. recognizing that these frames are not academic or scientific jargon that requires Throughout these framing discus- sequential. Designers examine guidance, unique education to be comprehensible. sions, four terms (from JP 5-0, chapter 4) or questions asked within that guidance, When fully adopted and understood, de- are used continuously by strategic leaders and ensure that the right questions are sign can assist the joint force in defining to describe and facilitate clarity within answered. At times, guidance may be and addressing complex problems. frames: actors, tendencies, tensions, and missing, incomplete, or rapidly changing. potentials. Understanding the frames and In this case, design methodology may as- Design in Doctrine terms goes beyond just knowledge of the sist in clarifying and completing guidance Design is built on the iterative and capabilities and capacities of the relevant through an examination of the envi- supporting frames of understanding actors (individuals and organizations) or ronment (including policy and political strategic guidance, the operational the nature of the OE. This understanding considerations). environment, the challenges of that also provides context for decisionmaking Using graphics to capture the opera- environment, and the development and what facets of the problem are likely tional environment provides a doctrinally of an approach that addresses a given to interact, allowing commanders and based technique that helps designers problem (see figure 2). This framing is planners to identify consequences and visualize systems as part of that environ- conducted with continuous interaction opportunities and to recognize risk.9 ment.10 One way to visualize, understand, from and into previous and later frames. Understanding strategic guidance and depict the OE is as a complex These frames can be envisioned as four is a cornerstone of design and provides adaptive system.11 Designers identify the rooms, and as one moves from room strategic or political objectives, desired actors at play in the environment and to room, the doors remain open to all endstates, force availability, and opera- then examine their tendencies in order to rooms. One must go back and forth tional limitations. This guidance is the provide a “continuous and recursive re- between rooms to understand and higher level culmination and the “why” finement of situational understanding.”12
JFQ 101, 2nd Quarter 2021 Rauch and Tackett 13 Actors are the individuals or groups neutral, and negative implications of • It enables a better understanding of within a specific system who operate tensions to determine the problem while the operational environment and the to advance personal or other interests. understanding that the force’s actions problem.21 Relevant actors might include states, gov- within the OE may exacerbate latent Designers develop approaches to ernments, multinational actors, coalitions, tensions.17 As designers identify these achieve an endstate—or a better state— regional groupings, alliances, terrorist problems, they also hypothesize solutions and improve the environment based on networks, criminal organizations, cartels, along the way. During exploration of the guidance received. Understanding families, tribes, multinational and inter- these frames, interactions are discovered, the environment and its actors and ten- national corporations, nongovernmental and a better understanding of the OE dencies, and the problem and tensions organizations, and others able to influ- and problem is developed, which leads associated with it, allows designers to ence the situation either through, or in to different, and potentially better, ap- identify potentials—inherent abilities or spite of, the established civil, religious, or proaches to this complex problem. capacities for the growth or development military authorities.13 Tendencies, also part To reiterate, the problem that the of a specific interaction or relationship. of understanding actors within the OE, operational approach must address is the Commanders need to identify opportuni- reflect the inclination to think or behave gap between the current and the desired ties they can exploit in order to influence in a certain manner. Tendencies are not systems or conditions.18 The operational the situation in a positive direction. When considered deterministic; instead, they approach, as defined by JP 5-0, is a limited windows of opportunity open, are models that describe the thoughts or primary product of operational design, the commander must be ready to exploit behaviors of relevant actors. Tendencies which allows the commander to continue these to set the conditions that will lead help identify the range of possibilities that the Joint Planning Process, translating to successful conflict transformation, and relevant actors may develop with or with- broad strategic and operational concepts thus to transition.22 Not all interactions out external influence.14 into specific missions and tasks in order and relationships support achieving the As thought and discussion related to to produce an executable plan.19 Failure desired endstate—design helps identify the current and desired systems continue, occurs when designers apply the wrong those that do and those that do not. the commander and staff will begin to (or any) solution to the wrong problem. Understanding these terms, and identify the problem frame—the fac- Strong commanders and designers must how they influence the previously dis- tors that must be addressed in order to consider the possible problem and its cussed frames, provides clarity in design achieve the desired system conditions. possible solutions without being tied to discourse. Design is one of several tools Understanding the problem is essential “their” solution. The problem statement available to help the joint force command to finding its solution. Essential activities identifies the areas for action that will and staff understand the broad solutions continue to be thinking critically and transform existing conditions toward for mission accomplishment and the un- conducting open and frank discussions a better state, if not a desired endstate. certainty in a complex OE. Additionally, with stakeholders, while considering their Defining the problem extends beyond design supports a recursive and ongoing diverse perspectives, thereby discovering analyzing interactions and relationships in dialogue concerning the nature of the and understanding the underlying nature the OE. It also identifies areas of tension problem and an operational approach to and essence of the problem and thus and competition—as well as opportuni- achieving the desired political or military furthering understanding of the current ties and challenges—that commanders objectives.23 It is also important to un- OE.15 The precise problem is the one that must address to transform current con- derstand the flexibility with initiating this defines the gap between the desired bet- ditions in order to attain the desired concept. The process is not linear. The ter state (defined by understanding the endstate.20 team can start by proposing solutions guidance) and the current state (defined As better understanding emerges, the as easily as by listing actors—the goal is, by the actors, tendencies, potentials, and commander and staff determine broad through research and discourse, to gain tensions of the OE). actions (the operational approach to im- the best possible understanding of all four The factors at play between actors prove the environment) that can address frames before taking action. and their tendencies impact tensions the factors of actors, tendencies, and (for example, frictions, conflicts, and tensions. JP 5-0 names three purposes for The Artifact competitions) and include geographic, developing an operational approach: The artifact, or output of a design team, demographic, economic, religious, and It provides the foundation for the will vary depending on the objective, resource consumption trends.16 Designers • commander’s planning guidance to the gravity of the situation, and the identify tensions by analyzing the context the staff and other partners. team’s audience. The initial output of the relevant actors’ tendencies and It provides the model for execution may be to simply aid discourse at the potentials within the operational envi- • of the campaign or operation and national security level. The goal is to ronment. Given the differences between development of assessments for that eventually create an initial operational existing and desired conditions in the en- campaign or major operation. approach that will be further defined vironment, analysis identifies the positive,
14 Forum / Design Thinking JFQ 101, 2nd Quarter 2021 Soldier assigned to 209th Aviation Support Battalion, 25th Combat Aviation Brigade, 25th Infantry Division, uses hand signals during 25th Infantry Division Noncommissioned Officer and Soldier of the Year competition at Schofield Barracks, Hawaii, June 2, 2020 (U.S. Army/Sarah D. Sangster) and debated during detailed planning. the design team. The optimum output weighed against the tendency of a weak- In doctrinal terms, the output is best is a balance between prose narrative and ened Syrian regime that presented the described as level 1 planning detail, pictures that capture the tendencies and potential for empowering extremists—a which can take many forms. Level 1 tensions of relevant actors, along with correct foreshadow that demonstrates planning, per JP 5-0, involves the least the potentials and risks associated with understanding the environment. It is amount of detail and focuses on pro- the initial guidance. apropos to point out that Russia is not ducing multiple courses of actions to General Martin Dempsey’s July 2013 mentioned in this memo. Russia’s entry address a contingency. The product for memorandum outlining options for into the environment was a significant this level can be a briefing, command intervention in Syria is a good example change that altered the potential collapse directive, commander’s estimate, or of level 1 planning detail that effectively of the Syrian regime—a demonstration memorandum with a required force enabled strategic discourse with policy- of not fully understanding the actor(s) in, list. To inform higher level discourse, makers.24 His task was to provide military and potential(s) of, the environment. the output may be extremely descrip- options. He provided those options tive of the environment and perceived in terms of ends-ways-means-risk and Argument for Design problem. In order to move into detailed cost. His conclusion was rich with the The evolution of design into what is planning, the output must provide portrayal of the complexity of the envi- now codified in doctrine has resulted in further planning guidance, the com- ronment, the natural tensions between both positive and negative perceptions. mander’s intent, and sufficient descrip- select actors, coupled with the potentials After the invasion of Iraq, the Army tion of the environment, problem, and if acted on without a whole-of-govern- began exploring design concepts to approach. Whatever the desired use, ment approach. This memorandum was help tackle the complexity of the situa- bullet slides are generally an inappropri- written prior to the rise of the so-called tion. The School of Advanced Military ate format, as they often fail to capture Islamic State in 2014. At that time, the Studies at Fort Leavenworth studied the rich discourse and understanding of tension between acting or not acting and evaluated the Israeli version of
JFQ 101, 2nd Quarter 2021 Rauch and Tackett 15 Design also has opponents, who Table. Elements of Operational Design believe it simply does not work based on Termination Direct and indirect approach their experiences. However, one must Military endstate Anticipation question these opponents’ exact experi- Objectives Operational reach ences with design and how they measure Effects Culmination success. For example, did they expect that Center of gravity Arranging operations simply assembling a group and labeling it a “design team” would provide a solu- Decisive points Forces and functions tion? Were they oversold on what design Lines of operation and lines of effort brings to the table? Design facilitates understanding and communication, but design developed by the Operational Methodology, nor Marine Air-Ground it will not solve problems. The resources Theory Research Institute led by Briga- Task Force Staff Training Program put toward understanding an ill-struc- dier General Shimon Naveh.25 Naveh’s Pamphlet 5-0.1, Marine Corps Design tured problem will certainly help, and the theory derives from the interdisciplinary Methodology, suffer the same confusing quality of the designer is essential to good general systems theory introduced by language as joint doctrine. Both describe output. Just as asking someone with little a biologist in the 1930s—the concepts operational design methodology as a tool to no training or talent to paint a portrait and associated terminology of which that supports the commander’s use of will probably result in a poor product, can be elusive without extensive study.26 operational art to develop an operational executing design without the proper re- Naveh, a London-educated Ph.D. approach.31 The Department of Defense sources will also result in a poor outcome. in military sciences, adapted general Dictionary of Military and Associated Design methodology is suited for the systems theory into a methodology to Terms also captures operational design operational and strategic levels because develop approaches for complex military as a methodology and an operational ap- it is resource-intensive. However, there problems, and termed the approach proach as an output. However, there are may be a time when leadership at those systemic operational design.27 His perhaps more significant issues contribut- levels is pressured to move to action adaptation created additional complex ing to the misunderstanding of design’s before a reasonable understanding of the language drawn from his diverse educa- place in the environment. environment is available. This is when the tion—even he would admit his concepts Some overzealous advocates believe thinking that underpins design must be were “not for mere mortals.”28 Critics design will always attempt to provide executed at the tactical level. This is not of Naveh’s work have even called the solutions to problems in a complex optimal, but it is a reality. A tactical unit systemic operational design’s terminol- environment. Those that oversell its will not be resourced to fully understand ogy unintelligible.29 What is currently usefulness have also contributed to the the cause-and-effect relationships of the codified in U.S. doctrine, however, is a misunderstanding of what design is and theater, but they can use design thinking pragmatic methodology for conceptual how and when it should be used. These skills to better approach the problems planning that can be understood with individuals are easily identified, as they at hand. This is an example not of fully minimal study. present examples of tactical or operational executed design methodology, but rather Joint doctrine does create some success through the lens of design but fail of implementing design thinking. confusion by using operational design to examine the long-term condition of as the methodology (properly so) and the environment. What design advocates Conclusion then later as the elements of operational seem to imply is that “design” is the Design methodology is not the panacea design (see figure 3). This makes the manner of thinking associated with the for problem-solving. Design facilitates term sound both like a cognitive process methodology (that is, divergent, creative, discourse, enables questioning of guid- and an artifact.30 Interpreting section B, critical, iterative). These are laudable skills ance and assumptions, and enables the chapter 4, of JP 5-0 as operational design that should be used at all levels of plan- articulation of risk and opportunity to methodology may minimize the confusion ning and execution. However, design is arrive at a pragmatic ends-ways-means associated with the methodology and the focused on identifying underlying causes balanced concept. Like operational art elements that compose the approach. and testing hypotheses that have the po- and the Joint Planning Process, design Recognizing that joint doctrine is a tential to influence the environment over is one more tool or model that can compromise among the Services and 5 to 20 years (versus a 12- or 24-month foster better thinking skills and provide that design evolved within U.S. ground deployment). The resources required a common language between the forces (specifically the Army at Fort to fully frame a complex environment joint force and civilian senior leaders. Leavenworth), it is advised to consult and develop a workable cause-and-effect However imperfect, some models are Army and Marine Corps publications understanding can be significant. Those fundamentally useful. Understanding for clarity. Neither Army Techniques resources are unlikely to be available the joint doctrinal version of design Publication 5-0.1, Army Design below the unified command level. should demystify the concepts sur-
16 Forum / Design Thinking JFQ 101, 2nd Quarter 2021 rounding it. Time and resources may problems, but it does provide a structure Frank Cass Publishers, 1997). 28 To develop a clearer picture of the be required to implement design, but it that evolved from an effective (but quite influence of Naveh’s work on U.S. Army is simple enough to understand. It may complex) framework to one that can be doctrine, see the following: Matt Matthews, take a large organization to properly easily understood by any reasonably edu- “Interview with BG (Ret.) Shimon Naveh,” resource a design team, and the team cated person. And it is in joint doctrine, Operational Leadership Experiences, Combat will likely require significant outside so why not try it? JFQ Studies Institute, Fort Leavenworth, KS, November 1, 2007, available at
JFQ 101, 2nd Quarter 2021 Rauch and Tackett 17 Officer candidate stands at attention during Medal of Honor run at Officer Candidates School aboard Marine Corps Base Quantico, Virginia, August 15, 2019 (U.S. Marine Corps/Phuchung Nguyen)
he Department of Defense Buy Now, Get Paid (DOD) recognizes the value T that diversity brings to the joint force. In 2015, the Secretary of Defense directed DOD to establish an with Diversity Later environment where all personnel have the opportunity to rise to the “highest Insights into Career level of responsibility as their abilities allow.”1 Additionally, the directive pro- motes “a strategic vision for total force Progression of Female diversity and inclusion as a unifying core value and factor of readiness for Servicemembers Servicemembers and civilian employ- ees.” The notion that diverse teams provide more creative and innovative By Monica Dziubinski Gramling and Warren Korban Blackburn solutions to problems is well researched and supported.2 To reap the full ben- efits of diversity, DOD must foster intentional inclusivity. The Nation has made great strides toward inclusivity Lieutenant Colonel Monica Dziubinski Gramling, USAF, is Commander of the 375th Communications Support Squadron. Lieutenant Commander Warren Korban Blackburn, USN, is a Programmatics over the past few decades—today, for Analyst at U.S. Transportation Command. instance, women orbit the earth on
18 Forum / Buy Now, Get Paid with Diversity Later JFQ 101, 2nd Quarter 2021 the International Space Station and rule “could restrict units and positions procurements). At a tactical level, com- patrol the depths of the ocean on that were doctrinally required to phys- manders make decisions daily regarding Navy submarines. There are, however, ically collocate and remain with direct how best to accommodate both sexes hurdles yet to clear. DOD must address ground combat units that were otherwise in the field. From basic training units to tangible and intangible program costs closed to women.”6 Its repeal in 2012 combat deployments, commanders are to develop an environment of inclusiv- opened more than 13,000 positions forced to adjust accommodations and ity. Integrating women into typically and 6 additional specialties to women “make it work” with what they have. male-dominated career fields requires and authorized them to work and live in resource investment in equipment, locations originally designed to support Career Progression facilities, and processes. Decisionmakers only men from a spatial and process Potential costs or inefficiencies can arise must implement these accommodations prospective.7 when utilizing mixed-sex teams, espe- now to build tomorrow’s gender-inclu- Opening new locations for mixed-sex cially if only men have traditionally filled sive leadership team. teams requires resources to transform the roles or worked at the location. A facilities’ sleeping quarters, showers, and decision to avoid these investments can The Costs of Gender Integration toilets. Facility costs could include any have negative second- and third-or- Integrating women into a unit or level of support—from finding a tarp to der effects for female officers’ career environment that has been tradition- divide a sleeping tent to house both sexes progressions. Simply put, a leader’s ally staffed exclusively by men costs to procuring a building for a women’s cost-based decision could uninten- the government resources. The 1994 dorm. Leadership will likely use existing tionally change the trajectory of an Direct Ground Combat Definition and facilities to accommodate women in officer’s career. Consider the following Assignment Rule specifically named these environments. Repurposing exist- hypothetical situation: Two young costs of accommodating “berthing and ing spaces is a low-cost decision from a officers volunteer for a high-visibility privacy” as a valid reason to restrict monetary standpoint, but it is not with- deployment to an austere hostile fire women from filling specific positions.3 out other less tangible costs. Deployed zone.9 Because the forward operating The Navy has cited “return on invest- members often share sleeping quarters base has limited facilities and all current ment” as its reason for not opening with fellow unit members according team members are men, the commander positions to women on ships with to their respective shift schedules, duty chooses to send the male officer instead scheduled decommissioning dates.4 responsibilities, and places of duty. When of the female officer on the deployment Thus, the 2013 policy changes allow- a location has only a small number of to ease the logistic requirements of ing women to fill previously closed women, the women are normally given the already complicated short-notice positions in combat units have taken one room or building for sleeping quar- deployment. What seemed like a simple years to implement. Women are still not ters and bunked together, with minimal and efficient decision at the time completely integrated into some units other considerations such as rank, unit, or resulted in the female officer missing a full 3 years after the 2016 opening specialty. Because these women will likely out on valuable operational experience of “all” positions to women. Strate- be from different units and working var- and knowledge—which can lead to gic-level studies and working groups ious shifts, living in the same small space weaker records and missed promotion have been commissioned in an effort could ruin their sleep schedules. Lack opportunities. to identify the process, facility, equip- of sleep could have a cascading negative The male officer who deployed had a ment, and other changes required to effect on morale, work performance, chance to learn his trade and demonstrate support mixed-gender teams in combat and—of utmost importance—workplace leadership during combat operations. His units and locations. The Government safety.8 The current process for assigning commander rewarded him accordingly Accountability Office determined sleeping quarters is built for a homogenous with annual awards, decorations, and the Services conducted more than team, and thus leadership must invest highly stratified performance reports. The 40 studies between 2013 and 2015; time to ensure that women have adequate female officer, who stayed at her home the studies cost the Nation and DOD accommodations that do not present un- station, also demonstrated excellence and money, time, and labor force hours.5 necessary barriers to mission success. received the annual awards and reports Facilities and equipment constitute Because integrating women into expected during a steady-state non- the most tangible costs of integrating organizations comes with costs, a re- combat environment. All things being women into previously male-dominated source-constrained leader may exclude equal, when these records are compared, positions, while less tangible costs include a female officer from a high-visibility demonstrated leadership in a combat the time and labor hours of navigating opportunity—not as a matter of con- environment is a more impressive accom- integration decisions when no processes scious discrimination, but in an effort plishment. A few years later, the same two exist. One of the most substantial to save government resources (for officers will compete against each other changes was the repeal of the restriction example, additional planning, organiza- for command selection. The male officer, referred to as the “collocation rule.” This tional realignments, processes, or even the proven combat leader, is selected for
JFQ 101, 2nd Quarter 2021 Gramling and Blackburn 19 Figure 1. Navy Rank Distribution by Gender important to compare the percentage of the genders at the various ranks and not 25 look at simple numbers of personnel by Female Male gender because significantly more men than women are in the military. 20 On the surface, figure 1 depicts the same basic distribution across the ranks, 15 indicating advancement across the ranks 5.3 Difference is similar.11 DACOWITS also provided charts for the other Services. The Navy’s 10 chart revealed the highest difference at any rank, specifically at E6, between the Percent of Gender sexes. Approximately 10.9 percent of 5 women and 16.2 percent of men are at the E6 rank in the Navy, indicating a dif- ference of 5.3 percent. All career-related 0 factors being equal (for example, attri- E1 E7 E2 E4 E5 E3 E6 E9 O1 E8 O7 O2 O4 O5 O3 O6 O9 O8 W1 W2 W4 W5 W3 O10 tion, advancement opportunities), the percentages should be comparable—but Figure 2. Gender: Rank Distribution the data reveal otherwise. Figure 2 highlights the differences 6 between the sexes across all ranks and Services. The difference of 5.3 percent, 4 discussed for figure 1, is seen as the high- est peak at E6 in figure 2. A DOD trend
Male exists along the red line (total military) 2 across the ranks, which shows greater per- centages of men in ranks of E6 to E9 and 0 O5 to O10 and greater concentrations of women in the lower ranks of E1 to E5 and O1 to O4. Percent of Gender 2 But highlighting the lower percentage of women in a specific rank does not 4 Female address why such discrepancies exist. Considerable research has examined 6 female retention in the military, but few E1 E2 E3 E4 E5 E6 E7 E8 E9 W1 W2 W3 W4 W5 O1 O2 O3 O4 O5 O6 O7 O8 O9 O10 studies address whether the retention Air Force Army Coast Guard Marines Navy Total rate is due to differences in promotion potential.12 It is difficult to separate retention from promotion because if command based on the operational ex- the female officer, who did not com- Servicemembers are not retained, they perience shown in the records. Selection mand. This narrow example shows how a cannot be promoted. A 2016 RAND and success as a commander are decisive seemingly insignificant decision based on study analyzed multiple factors in relation points in career progression in all military limited resources could have second- and to career progression for both genders. branches.10 third-order effects on an officer’s career Researchers could not infer from the The second-order effect of command progression. It is possible that missed results that family status, such as being selection, or lack of selection, further opportunities could cumulate in a less married or having dependents, causes compounds the problem facing the fe- competitive record for promotion to the gender-related differences in retention male officer: lack of experience. She has rank of O6. or promotion potential. The study now missed the opportunity to garner Figure 1 shows data drawn from the concluded that occupational disparities, command experience. Next, these officers 2018 Defense Advisory Committee on such as career field assigned, were the will compete for professional military Women in the Services (DACOWITS) main discriminators at the O5 retention education selection, and the male officer, annual report. The figure indicates the milestone, and deployment experience a graduated commander with combat percentage of men and women at a emerged as the main discriminator for experience, will be an easy choice over given rank specifically for the Navy. It is promotion to O6. Researchers have
20 Forum / Buy Now, Get Paid with Diversity Later JFQ 101, 2nd Quarter 2021 Sailors assigned to USS Porter apply jubilee pipe patch during damage control competition at Naval Support Activity Souda Bay, Greece, October 24, 2017 (U.S. Navy/Krystina Coffey) consistently shown that a history of key most dramatic changes to its 111-year officer is typically given a two-person assignments and deployment experiences history when four groups of female stateroom. Common-use heads were is directly related to promotion potential Sailors reported to the USS Wyoming, set up with ease, due to the close prox- for both sexes. If resource considerations USS Georgia, USS Maine, and USS imity of an already restricted-use head prevent female officers from selective op- Ohio.13 The first group of female Sailors to approximately 10 officers who each portunities to garner needed and valued stepped on board the USS Ohio (SSGN live within 20 feet of it. A simple sign experience, then they will not be as com- 726) in 2011 with a carefully laid-out was made to signify that the head was petitive for key assignments, education implementation plan developed by occupied by a woman. To accommodate programs, and, ultimately, promotion. senior leadership.14 One O3 supply enlisted female Sailors, modifications And the trend depicted in the figures officer with prior surface ship expe- were made to the ship to expand one of above continues. rience reported at the same time as a the two heads used by the male crew, and nuclear-trained O2 officer. To ensure the other facility was dedicated for female Submarine Integration a successful experience, these officers use. This modification cost the crew In 2011, the Navy submarine force were required to be well versed in their “lounge” space, used for socializing while used working groups to design a gender specialty and top performers in their off watch, and construction costs. Other integration plan that incorporated the respective fields. The supply officer had modifications have been requested by doctrines of processes, facilities, and served previously on a surface ship and currently serving female submariners to equipment; its execution shows how had a proven leadership record. Soon account for height or strength challenges successful female integration could be after, enlisted female Sailors reported faced in the workplace. For example, when leadership dedicates time and aboard the submarine as well. emergency air breathing connections resources to inclusion efforts. The Berthing arrangements were easily have been lowered on a few ships to ac- Navy’s “silent service” made one of the arranged in the first group, as the supply commodate the average height of female
JFQ 101, 2nd Quarter 2021 Gramling and Blackburn 21 Navy Sonar Technician (Surface) First Class Allison Coughlin mans helm of USS Theodore Roosevelt, Pacific Ocean, March 4, 2021 (U.S. Navy/ Alexander Williams) submariners. The Navy has stated that all submariner career and leads to competi- Los Angeles class of submarines, because future submarines will be designed for tion for flag officer selection. It will take of advanced age, will “age out” without integrated crews.15 until approximately the year 2026 until integration modifications; however, the Submarine supply officers (male the first cohort of women will be eligible new Columbia-class ballistic missile sub- or female) serve only one tour on any to command a Navy submarine.16 Of the marines are being constructed with full submarine platform; those who serve on first 19 female submarine officers, 5 have integration in mind.17 submarines gain a reputation for being decided to sign a contract to go back to There are female Sailors anxiously the sharpest of their peers and are often sea as a department head: 4 are engineers waiting to join the submarine fleet.18 The selected for competitive high-visibility and 1 is a navigator. These are typical speed at which the Navy integrates each follow-on tours. A tour as a supply sub- selections for top-tier nuclear-trained platform will influence the opportunities mariner will have a positive impact on the officers. The remaining 14 women either for these women to serve and gain experi- experience, knowledge, record, and pro- left the military, will soon leave, or are ence from such high-visibility tours. This motion potential of the Sailor assigned. serving elsewhere in the Navy—nearly example shows a successful case study of The nuclear-trained submarine the same retention rate as that of male expending integration planning time and officer career path, once designated as submariners. Leadership acknowledges resources to create accommodations for submarine service, will typically progress that it will take time and money to make women in key assignments. The cost con- under ship-to-shore rotation until the the required equipment modifications siderations were deliberately intertwined unrestricted line officer submariner during the submarines’ scheduled over- with the ship maintenance schedules to is selected for command as an O5 or hauls and to build trained, integrated minimize mission impact. DOD needs O6. Command is the pinnacle of the crews on every class of submarine. The to support future efforts to remove
22 Forum / Buy Now, Get Paid with Diversity Later JFQ 101, 2nd Quarter 2021 limitations on the number of women propagating. For example, the “Leaders into the future DOD weapons systems, accepted and accessioned into the elite First” policy, which is applicable to the deployment packages, and training submariner community. Army and Marine Corps, requires female programs— even if it costs more money leaders and trainers to be in a unit prior at the outset—will yield the dividends Recommendations to allowing junior enlisted women of of a diverse and inclusive group of war- It is imperative to provide an accepting the same branch to serve in the unit.20 fighters. For example, unisex personal and inclusive environment for both The other Services have added similar protective equipment might be accept- sexes. Simply having women on teams informal policies. The Navy, for instance, able in some circumstances, but there are will not allow them to excel as profes- requires a specific number of trained and items that must be tailor-made based on sionals. What might DOD members do integrated female officers on a submarine an individual’s body shape. DOD must to remedy the disparity that might exist crew prior to including enlisted women, assume gender inclusivity for every pro- in a fiscally constrained environment? as outlined in the submarine integration gram, unit, deployed location, and career DOD could implement the following example above. The Air Force also has field from the inception, and program the recommendations to attain the value of used an informal two-woman policy on costs of accommodation as requirements diversity: some deployment, missile, and aircraft to support warfighting readiness. crews. Leaders intended these policies spend money and resources for mod- • to be helpful from a resource, logistic, Conclusion ifications and accommodations and safety perspective; however, such Gender inclusion comes with both educate decisionmakers • guidelines could be limiting the potential tangible and intangible costs. Decision- review policies and processes for the • of those female Servicemembers who are makers must pay these costs now, break removal of barriers ready to serve prior to the competitive down barriers for women, and ensure build an inclusive future. • units meeting all the stipulations required the development of experienced diverse DOD must be willing to pay for the for integration. leaders for the future. The various inherent costs of inclusion initiatives, Additionally, inadequate or anti- expenses associated with gender inclu- such as upgrades or changes to facilities, quated processes designed to support sion span items as obvious as funding equipment, and processes. Spending all-male units must be identified and a study to less apparent costs such as money and time incorporating women updated. Commanders and senior en- labor force hours spent on berthing into the force is not a new idea. A listed leaders spend far too much time or lodging arrangement plans and Presidential memorandum from 2016 analyzing situations and deciding how decisions. The hypothetical example directed agencies to prioritize resources to make integrated teams work with above attests to how a seemingly small to expand professional development, key existing resources; providing these leaders resource-based decision can change assignments, and career advancement with processes for inclusive teams could the course of an individual’s career opportunities of women and minorities.19 alleviate the burden. DOD should re- progression. The analysis of DOD rank A miniscule investment tomorrow could vamp processes to assume that all teams distribution by gender reveals a plain create a more diverse senior leadership would need accommodations for both and sobering trend. The submarine team 10 years from now. men and women at any given number, gender integration strategy makes clear Maya Angelou declared, “Do the not at a preset number. For example, it is that planning and adequate resources best you can until you know better. Then inadequate to state a unit has eight spots can make available key assignments for when you know better, do better.” A key for women due to lodging availability. female Servicemembers. to successfully changing the culture of an A process needs to exist to support Establishing considered, intentional organization is education. DOD must ed- an integrated team for any number of plans for gender inclusivity, as the ucate decisionmakers about the potential gender mix. Setting a specified number submarine example demonstrated, and negative consequences a resource-based of women does not support the DOD following the recommendations outlined decision could have on the department’s objective to match the best person, herein will help DOD ensure equal diversity and inclusivity goals and regardless of gender, with the job. It is opportunity for female Servicemembers. Servicemembers’ careers. DOD should time to stop prioritizing cost savings, ef- Many areas are ripe for further study and urge decisionmakers at all levels, from ficiency, and convenience over equality in quantitative analysis in this area, given the tactical-level unit deployment managers DOD. Identify the policies and processes numerous policy and processes changes to Members of Congress, to consider the that are limiting the potential of women since 2013. As DOD continues to im- ripple effects resource decisions could and eliminate them. plement changes, commit resources, and have on gender inclusivity. DOD needs to build the joint force realize gender inclusivity, it will eventually DOD leaders should review current with gender inclusivity in mind and reap the benefits of a diverse and inclusive policies and processes to identify any modify current and future initiatives as joint force. JFQ potential equality or career progres- needed to accommodate gender-inclusive sion barriers they might be creating or teams. Building the cost of inclusion
JFQ 101, 2nd Quarter 2021 Gramling and Blackburn 23 15 Steven Beardsley, “First Female Officer Notes Reports to Submarine USS Minnesota,” New from NDU Stars and Stripes, January 14, 2015, available 1 Department of Defense Directive at
24 Forum / Buy Now, Get Paid with Diversity Later JFQ 101, 2nd Quarter 2021 F/A-18F Super Hornet assigned to “Diamondbacks” of Strike Fighter Squadron (VFA) 102 conducts flight operations in vicinity of Japan’s Mt. Fuji, January 29, 2020 (U.S. Navy/Alex Grammar)
Gray Is the New Black A Framework to Counter Gray Zone Conflicts
By Heather M. Bothwell
oday’s joint operational envi- tinuum. Joint planners must address attempts to change the status quo for ronment is characterized by indirect, deliberately ambiguous—or benefit through gradual belligerence that T states increasingly competing gray—strategies that incorporate mul- might be difficult to publicly attribute to enhance power and gain influence tiple instruments of power in order to to the aggressor. Adversaries that initiate while seeking to avoid major conflict. gradually achieve a larger effect and gray zone conflicts avoid the costs asso- Although concerted efforts to under- enhance the U.S. position in the inter- ciated with conventional warfare while cut U.S. interests without force are national system while also avoiding war. miring their opponents in questions not unprecedented, more aggressive These approaches produce gray zone involving international law, policy, and attempts to contest the status quo conflicts, a concept that is inadequately trade, thereby effectively preventing through nonkinetic means as a way addressed by current doctrine.1 decisive responses. Although gray zone to diminish U.S. power will likely Gray zone conflicts are security conflicts are typically initiated by weaker increase. As a result, the joint force challenges initiated through purposeful powers, China and Russia are also pro- must hone its understanding of the full aggression that exceeds the bounds of ponents, which raises the stakes for U.S. spectrum of conflict and increase its normal competition but remains below national security strategy. ability to respond to a complex array the threshold of conventional warfare.2 By their nature, gray zone conflicts of challenges across the conflict con- Gray zone conflicts result from adversarial are difficult to address through traditional combat power. In today’s complex and competitive international environment, Captain Heather M. Bothwell, USN, is a Senior Intelligence Officer at the Defense Intelligence Agency. some states may appear to pursue the
JFQ 101, 2nd Quarter 2021 Bothwell 25 Reconnaissance Marine with Maritime Raid Force, 31st Marine Expeditionary Unit, provides aerial security using M110 semi-automatic sniper system during visit, board, search, and seizure mission after taking off from USS America, Philippine Sea, January 24, 2021 (U.S. Marine Corps/Brandon Salas) status quo, particularly in areas of benefit policy and interests.4 Gray strategies using two gradualist approaches: incre- to them, while also seeking to amend effectively limit responses due to their mental and fait accompli.7 other circumstances in their favor. To characteristic avoidance of identified The incremental approach divides the deter these aims, joint doctrine must ad- “tripwires” and deliberate ambiguity, objective into incrementally small slices to dress gray zone conflicts and incorporate thereby preventing decisive action. As a allow the aggressor to slowly conquer the strategies for countering these approaches result of this inherent uncertainty, gray objective.8 The strategy intends to take into planning for steady-state activities zone conflicts generally do not trigger steps so gradual toward a specific objec- and all phases of theater campaign plan- United Nations Security Council res- tive as to completely escape the attention ning. To do anything less is to relinquish olutions, economic sanctions, or other of the target. Small-scale border incur- the advantage. international penalties, and by design sions, navigation into claimed territorial limit options for resolution. Adversar- waters, and airspace violations are all Framing the Gray Zone Problem ies employ gray strategies by carefully examples of incremental “salami-slicing Gray zone conflicts occur below the avoiding identified red lines, adjusting tactics” wherein aggressors test the com- threshold of war, which limits military activities to achieve the greatest effect at mitment of their opponent in a limited intervention options. Gray strategies are the lowest cost, often before the target way.9 These tactics result in persistent inherently part of an aggressive strategy perceives the challenge.5 and accumulated pressure that, over a to maximize interests at the expense of Gray strategies are persistent, gradu- prolonged period, ultimately achieves the another, while obscuring intent to avoid alist approaches in which opponents take aggressor’s desired effect while averting a the cost of direct military action.3 Pro- indirect, measured actions that can be crisis or direct military response.10 ponents frequently employ unexpected denied or attributed to nonbelligerent China’s position on the South China or unconventional methods, including factors, while systematically working Sea is best understood as a gray zone cyber attacks, proxies, and information toward a larger long-term objective.6 conflict in which a series of gradualist operations, to achieve their aims, pre- Regardless of the specific line of effort, efforts are aimed at changing the status senting novel complications for U.S. gray strategies can be best understood quo from one in which international law
26 Forum / Gray Is the New Black JFQ 101, 2nd Quarter 2021 recognizes multiple entities with various claims and interests to one in which Table. Explanation of Intentions Chinese control in the region is firmly Intentions established. China’s “peacefully coercive” Status Quo Revisionist approach depicts a “nine-dash line,” Security Secure or deterred Insecure and not deterred which claims approximately 80 percent of Motives Greed Deterred Not deterred the disputed area.11 By ignoring compet- ing claims from smaller nations, China is Source: Charles L. Glaser, Rational Theory of International Politics: The Logic of Competition and using an incremental approach “to erode Cooperation (Princeton: Princeton University Press, 2010), 39. the existing international order . . . by acts of latent coercion” to one in which current laws and norms of international green men,” a reference to masked operational environment, some states behavior are reinterpreted in China’s soldiers of the Russian Federation in un- appear to be nonbelligerent, and even favor.12 marked green army uniforms. cooperative in some contexts, while still A fait accompli occurs when an ag- seeking to revise the status quo in their gressor quickly takes a small-scale gain Countering Gray Zone Conflicts favor. These states have resorted to gray before the opponent is able to respond.13 Because gray zone conflicts can be zone conflicts as a less costly, more am- Examples include the seizure of disputed effective in changing the status quo biguous approach to gradually achieving land, the claiming of resources outside at the expense of another actor, they their aims. The model also demonstrates established territorial waters, the sudden are exploited by revisionist states.18 In that while those states hold such revi- presence of minor or unclaimed military general, and for the purposes of this sionist intentions, they are not deterred forces, and infrastructure development discussion, revisionist states are nations from this behavior.22 Both Russia and that could project military power or that seek additional power or influence China have employed gray zone con- facilitate military operations.14 A fait in the international order. Conversely, flicts to achieve their aims, particularly accompli places the intended target in a status quo states seek to maintain the in areas where they seek to extend their position in which it is forced to accede or current balance of power, either to pre- sovereignty, deny access, or limit the risk escalation over small losses—losses serve their own security or because they ability of the United States to project that do not appear to warrant such a are deterred from seeking more power power. Though Russia and China may be response.15 Small or limited gains taken as and influence.19 partners in other areas, particularly ones a fait accompli support a greater strategy Although no nation can truly be con- in which they stand to benefit, in this to produce a larger effect that benefits the sidered a status quo power in all contexts, context they are revisionist states.23 aggressor over time.16 By forcing acquies- knowledge of a state’s tendency toward The gradual and insidious nature of cence, fait accompli approaches are likely revisionist behaviors, including use of gray strategies makes them difficult to to be repeated as the aggressor becomes gray zone conflicts, can inform analysis counter. First, incremental changes do emboldened by the target’s lack of direct of interactions with other nation-states not present a clearly defined threat until response. in the international environment. Figure the larger effect has been revealed or China, for example, is gradually 1 depicts Charles Glaser’s model to achieved.24 Second, the larger objective claiming reefs and islands in the dis- explain state intentions, in which status beyond gray zone conflict is often ob- puted waters of the South China Sea. quo seekers are either secure or deterred, scure because it is comprised of measured By enhancing existing land features while revisionists are either insecure gains. Often the perpetrator relies on and constructing facilities on small land and not deterred or are greedy and not the indirect nature of gray strategies masses, China is using the fait accompli deterred.20 The model also demonstrates to avoid responsibility or dismiss the approach to indirectly gain influence how a greedy state could be deterred, and behavior, and the gain, as an unintended and control over a vast area. China has therefore become a status quo power, consequence.25 For example, in Arms effectively used both the incremental and while revisionist states seek either security and Influence, Thomas Schelling indi- fait accompli approaches. These gradual or reward but are undeterred.21 cates that low-level incidents are often changes, while unlikely to provoke a The significance of this model lies in utilized to test commitments in a probing military response, are slowly altering the what it reveals about revisionist states: or noncommittal way, which allows territorial landscape and status quo in Regardless of whether they are seeking the transgressor to communicate the China’s favor, while the measured U.S. security or are simply greedy, these behavior as inadvertent and avoid the stance is likely perceived by the Chinese states do not accept the status quo. In perception of backing down.26 However, as acquiescence.17 In another example, fact, some states that employ gray zone if there is no response, then precedent is Russia used the fait accompli approach conflicts may appear to be status quo set for greater incursions to occur that, more aggressively in its 2014 annexation seekers but are actually revisionist. Using left unchecked, could eventually escalate of Crimea through the activities of “little this dynamic to help explain the current into overt conflicts.27
JFQ 101, 2nd Quarter 2021 Bothwell 27 Figure 2. Framework for Positioning threats. These threats can be identified and prevented only in steady-state opera- Positioning tions in which shaping activities dissuade Lines adversaries from actions that gradually oercion Deterrence oercion Deterrence of Effort rmed on lict erations erations and negatively affect the status quo. In addition to shaping adversaries’ Alliance/Coalition Building Alliance/Coalition Building Di lomatic perceptions, the key to countering Coercive Diplomacy Coercive Diplomacy gray zone conflicts lies in the ability to Political/Information Warfare Strategic Communications signal commitment in the face of status In ormational quo challenges. Schelling argues that Strategic Communications Information Operations military force can shape an adversary’s Financial Warfare Financial Warfare behavior outside of the context of war by Economic Targeted Sanctions Trade Agreements applying “controlled” and “measured” Economic Blockades Mobilization Arms Transfers ways to compel, intimidate, or deter ODSS Overflights Training Exercises Military opponents, thereby effectively opening Intelligence Sharing No-Fly Zones Treaty Enforcement bargaining space without engaging in Non-Kinetic Effort Kinetic Effort open conflict.36 Some examples of actions that could effectively signal U.S. resolve Source Antulio J. Echevarria II, erating in the ray one: An Alternative Paradigm for S Military Strategy (Carlisle Barracks, PA U.S. Army War College, 2016), 22. include border exercises, overflights, and intelligence-sharing activities.37 Other in- tegrated activities could include situations of armed or “gunboat diplomacy,” in At a minimum, in order to counter model has significant utility for campaign which military force supports nonmilitary gray zone conflicts, the joint force must planning in the face of gray zone con- actions as a means to deter or coerce the recognize gray strategies as adversarial flicts, facilitating a campaign below the opponent to cease aggressive behaviors.38 attempts to gradually alter the balance threshold of armed conflict, in which the of power—attempts that might be com- most successful competitor secures the Planning for the Counterattack mitted by states simultaneously seeking objective without invasion, occupation, Campaign planning incorporates to maintain the status quo in other areas or destruction of other regimes, thereby shaping activities that begin in Phase 0 where interests are shared. To reiterate, subordinating them.33 and continue throughout the course of states that employ gray strategies are Because gray zone conflicts are the operation. However, current models revisionist states.28 Given their revisionist designed to avoid the consequences as- have limitations about gray zone con- intentions, advocates are undeterred in sociated with direct military action, they flicts, as the greatest need for shaping the current operational environment and occur in the steady state. These conflicts activities comes during the initial stages represent a threat to U.S. national inter- underscore the importance of Phase 0 of the model, when kinetic military ests. This fact alone necessitates the joint operations to maintain the status quo on effort is at its lowest.39 However, if the force to address gray zone conflicts. issues of vital national interest, including model is built around a coercion-de- Joint planning is required to reduce strategic and military advantage. Phase 0 terrence dynamic, such as Antulio uncertainty, define the military problem operations are planned and coordinated Echevarria’s framework for positioning, set, and plan for the effective employ- actions designed to affect the strategic planning can include operations that ment of capabilities in countering gray environment and shape perceptions of deter aggressors or coerce changes in an strategies.29 Strategies tailored to meet both adversaries and allies.34 However, opponent’s behavior.40 challenges specific to gray zone conflicts current doctrine has a clear emphasis A coercion-deterrence dynamic is should be included in the joint plan- on security cooperation and the devel- instructive in identifying targeted lines ning process.30 In 2017, the Joint Staff opment of friendly military capabilities, of effort for communicating U.S. intent revised Joint Publication (JP) 3-0, Joint which neglects shaping the perceptions of to adversaries, particularly through the Operations, and JP 5-0, Joint Operations adversaries. Specifically, JP 5-0 recognizes use of military force as a means to effec- Planning, titled Joint Planning in the the importance of shaping activities but tively bolster other instruments of power 2017 and 2020 versions.31 JP 3-0, which identifies the framework for those actions (see figure 2). For example, a blockade further incorporated a change in 2018, il- as “day-to-day security cooperation” becomes economic coercion by military lustrates multiple versions of the six-phase activities that are directed at partner means, indicating that reliance on diplo- model of campaign planning, but JP 5-0 nations.35 As a result, what is an effective macy or sanctions often depends on the removes the model while maintaining strategy for the operational environment capability found in the military domain.41 the use of phasing as a planning tool.32 in theaters already experiencing conflict Although a coercion-deterrence However, a modification of the six-phase fails to adequately address emerging approach offers much to counter gray
28 Forum / Gray Is the New Black JFQ 101, 2nd Quarter 2021 zone conflicts, Echevarria’s model needs Figure 2. Notional Operation Plan Phases to address campaign planning and a for Deterrence Coercion Operations phased approach to incorporate these concepts into joint operations planning. lan hases For example, by using the 2011 planning models for phased operations, the coer- cion-deterrence dynamic could introduce Phase 0 Phase I Phase II Phase III Phase IV Phase V Phase 0 Shape Deter Signal Coerce Restore Maintain Shape activities that take place after the steady state.42 If these concepts are integrated into the range of military operations, the Maintaining modified model can address gray zone Activities conflicts by actively preventing aggression through shaping activities. If shaping Coercing Activities fails to prevent these behaviors, deterring Restoring activities commence, and resolve is sig- Activities naled. If signaling activities are ignored, coercion begins until control of the oper- Signaling Activities ational environment is attained (see figure Deterring 3 for a possible modification). Activities In this conception, gray zone conflicts Shaping Activities are prevented in Phase 0 by actively shap- Theater ing the operational environment and the Shaping perceptions of our adversaries, not only Global our allies. If shaping activities fail to check Shaping aggressive behaviors, deterring activities OPLAN OPORD OPORD OPORD would commence (as they do in the Approval Activation Execution Termination existing phased model) by demonstrating Key OPLAN operation plan OPORD operations order. military capability and setting conditions for employment should a show of force or other military deployment be required. diplomacy, targeted sanctions, and infor- operations” driving an adversary to cease For purposes of this discussion, signaling mation warfare are coercive options along aggression and regain advantages at risk activities have been included in figure 3 with the other instruments of power.45 from the gray zone conflict.48 as a separate phase to allow for deliberate In terms of military operations, training The next phase remains the same as planning to signal resolve and commit- exercises, shows of force, and support in the original model but with activities ment; in terms of countering gray zone to other power instruments (such as the corresponding to restoring control of conflicts, an emphasis on signaling U.S. use of naval blockades to compel trade the operational environment and regain- resolve to adversaries is critical. Signaling sanctions) are viable coercive options. In ing the status quo—one in which U.S. activities are particularly important to the South China Sea example, China is interests are preserved—following the reduce the ambiguity associated with simultaneously conducting a gray zone cessation of gray hostilities.49 Subsequent gray zone conflicts, and activities such conflict over disputed claims to mari- maintaining activities are designed to as strategic communications and intel- time areas while expanding its import build on the newly reestablished status ligence-sharing can help lift the veil of of raw materials from Africa. Instead of quo and could include forging new deniability.43 More important, signaling confronting China in the South China cooperation in areas that maintain U.S. is necessary to communicate specific red Sea directly, the United States could interests and positions, while still ad- lines over vital interests through credible use surrogates to hold China’s African dressing the concerns that motivated the commitments, such as sunk costs or do- interests at risk in order to coerce a more revisionist aims of the aggressor. Finally, mestic “audience costs” associated with favorable outcome in the dispute.46 The new shaping activities commence to not fulfilling promises or threats.44 model presents additional possibilities thwart future gray zone conflicts. If signaling fails to alter the oppo- for coercive activities wherein “the point nent’s revisionist intentions, coercive of action might be far removed from the Conclusion: The activities then commence. Coercive point of effect, but the effect is to alter Strategic Imperative activities, which have already been sig- the decisionmaking calculus regardless of The gradual, ambiguous nature of naled as consequences, allow multiple geography.”47 Like dominating activities, gray zone conflicts requires increased lines of effort and can be coordinated to coercive activities should be “decisive understanding of aggression short of avoid direct military conflict. Coercive
JFQ 101, 2nd Quarter 2021 Bothwell 29 9 Ibid., 35; Schelling, Arms and Influence, 66. 10 Schelling, Arms and Influence, 67–68. 11 Michael McDevitt, The South China Sea: Assessing U.S. Policy and Options for the Future (Arlington, VA: CNA, November 2014), iv, 3. 12 Ibid., 48; Frank G. Hoffman, “Examining Complex Forms of Conflict: Gray Zone and Hybrid Challenges,” PRISM 7, no. 4 (2018), 3. 13 Mazarr, Mastering the Gray Zone, 36. 14 Schelling, Arms and Influence, 67–68. 15 Mazarr, Mastering the Gray Zone, 37. 16 Ibid. 17 McDevitt, The South China Sea, 33. 18 Charles L. Glaser, Rational Theory of International Politics: The Logic of Competition and Cooperation (Princeton: Princeton University Press, 2010), 39. 19 Ibid. 20 Ibid. rd th st Marines with Battalion Landing Team, 3 Battalion, 4 Marines, 31 Marine Expeditionary Unit, 21 Ibid. navigate on combat rubber raiding craft during boat launch near Peleliu, Philippine Sea, March 1, 22 Ibid. 2021 (U.S. Marine Corps/Danny Gonzalez) 23 Mazarr, Mastering the Gray Zone, 20, 39. 24 Ibid. war and of new strategies to quell these existing planning models to incorporate 25 Schelling, Arms and Influence, 67. challenges. Although current doctrine countering activities—such as shaping, 26 Ibid.; Mazarr, Mastering the Gray Zone, 35. does not adequately address gray zone deterring, signaling, and, if necessary, 27 Ibid.; Mazarr, Mastering the Gray Zone, 35. 28 conflicts, existing planning models can coercing—the United States can check For more on this, see Glaser, Rational Theory of International Politics, 39. be modified to emphasize shaping and revisionist intentions. Only by reframing 29 JP 5-0, I-5. incorporate activities that deter, signal, the problem of gray zone conflicts can 30 Ibid., III-39. and, if necessary, coerce opponents into the United States hope to retain posi- 31 JP 3-0, I-2. ceasing aggression. These activities will tional advantage where national interests 32 JP 5-0, iii. 33 reduce uncertainty and communicate are at stake. JFQ Nadia Schadlow, “Research & Debate— It’s a Gray, Gray World,” Naval War College resolve to our adversaries, while setting Review 73, no. 3 (2020), 2. the operational conditions to coercively 34 Scott D. McDonald, Brock Jones, and stop them, if required. Early U.S. failure Notes Jason M. Frazee, “Phase Zero: How China to recognize and respond to China’s Exploits It, Why the United States Does Not,” 1 gray zone actions in the South China Gray zone conflicts as defined and Naval War College Review 65, no. 3 (2012), 131. discussed in this article could be included in 35 JP 5-0, III-4. Sea has facilitated additional incursions Joint Publication (JP) 3-0, Joint Operations 36 Schelling, Arms and Influence, 67–68. and emboldened Chinese forays into (Washington, DC: The Joint Staff, January 37 Antulio J. Echevarria II, Operating in the other arenas. New strategy options to 17, 2017, Incorporating Change 1, October Gray Zone: An Alternative Paradigm for U.S. mitigate China’s influence are required, 22, 2018), as part of chapter V discussions on Military Strategy (Carlisle Barracks, PA: U.S. and military planning efforts to address campaign planning. Specific concepts discussed Army War College Press, 2016), 14. for Phase 0 operations could also be outlined 38 Ibid., 13. this and other gray zone conflicts as part of JP 5-0, Joint Operation Planning 39 See JP 5-0, III-39, III-41; Echevarria, should follow. (Washington, DC: The Joint Staff, August 11, Operating in the Gray Zone, 10. Gray zone conflicts are aspects of the 2011). 40 Echevarria, Operating in the Gray Zone, new normal, part of the competitive op- 2 Philip Kapusta, “The Gray Zone,” Special 14. erational environment that has developed Warfare 28, no. 4 (October–December 2015). 41 Ibid., 14–15. 3 Ibid. 42 JP 5-0, III-39. in the post–Cold War era. Joint planning 4 Ibid. 43 Echevarria, Operating in the Gray Zone, has not yet adequately addressed gray 5 Lindsey R. Sheppard and Matthew 26. zone conflicts or the gradualist ap- Conklin, Warning for the Gray Zone 44 Mazarr, Mastering the Gray Zone, proaches by which they are characterized, (Washington, DC: Center for Strategic and 137; James D. Fearon, “Domestic Political allowing opponents—revisionist states— International Studies, August 2019), 2. Audiences and the Escalation of International 6 Michael J. Mazarr, Mastering the Gray Disputes,” American Political Science Review to incrementally achieve their objectives Zone: Understanding a Changing Era of 88, no. 3 (1994). while avoiding military consequences. Conflict(Carlisle Barracks, PA: U.S. Army 45 Echevarria, Operating in the Gray Zone, Unchecked, gray zone conflicts will War College Press, 2016), 34–36; Thomas C. 14–15. slowly erode the status quo and under- Schelling, Arms and Influence (New Haven: 46 Kapusta, “The Gray Zone,” 24. mine U.S. interests. However, the joint Yale University Press, 2008), 66–68. 47 Ibid. 7 Mazarr, Mastering the Gray Zone, 35. 48 JP 5-0, III-43. force can be more agile. By modifying 8 Ibid., 36. 49 Ibid., III-39.
30 Forum / Gray Is the New Black JFQ 101, 2nd Quarter 2021 Firefighters with Mississippi Task Force Urban Search and Rescue ride hoist to UH-72 Lakota while participating in Patriot South 20, at Guardian Centers in Perry, Georgia, February 28, 2020 (U.S. Army National Guard/Christopher Shannon)
Educating Our Leaders in the Art and Science of Stakeholder Management
By Alexander L. Carter
hen the U.S. Army released A review of the documents, however, tribal allegiances, underlying ethnic its long-awaited critique of revealed an unflinching account of tensions, and aged infrastructure.2 W its successes and failures in some of the Service’s key failures in Planning assumptions were made the Iraq War, many questioned how planning and executing military opera- without the benefit of insight, advice, honest the Army would be with itself.1 tions at all levels of engagement—stra- and counsel from key individuals, par- tegic, operational, and tactical. One ticularly outside of military chains of explanation for this failure is that Army command, who had sufficient influence Lieutenant Colonel Alexander L. Carter, USA, leaders did not fully understand the and expertise to help the Service more is an Army Strategist and currently pursuing a operating environment in Iraq—its effectively achieve its desired endstates Master of Arts in National Security and Strategic totalitarian government structure, in that theater. Studies at the Naval War College.
JFQ 101, 2nd Quarter 2021 Carter 31 Soldiers prepare for next operational day in support of state efforts to provide mass COVID-19 vaccinations administered by New York State Department of Health, at Javits Convention Center in Manhattan, February 14, 2021 (U.S. Army National Guard/Sebastian Rothwyn)
How could such a well-trained Army, the corporate world because engaging One would think that these stake- led by senior officers with decades of with investors is crucial to enabling holder management skills are a regular experience and education, miss opportu- the development of successful plans part of a formal military curriculum nities to engage with these stakeholders? and strategies. Such executive abili- on leadership at any one of our officer The answer is that our senior officers, for ties should also be considered part of primary military education institutions, the most part, are not educated in stake- a military leader’s skill set in the joint such as our senior Service colleges, but holder management—that is, how one force. Like the government, private- they are not.4 Consequently, our leaders engages others with sufficient power and sector businesses grapple with changing must learn new skills related to stakehold- influence or interest to solicit diverse in- threats, market dynamics, competitors, ers, such as identifying, prioritizing, and puts and opinions to address complicated and even unforeseen events that have engaging with them, to improve results or complex problems. Thus, this article major impacts on their strategies. The as they develop strategies, plans, policies, seeks to bridge a perceived knowledge outbreak of the novel coronavirus is an and so on. To learn these skills, leaders gap with leaders and their executive com- excellent example of an incident that must leverage what seems to work in the munication skills by introducing them business strategists and military plan- private sector. to a more disciplined, formal approach ners alike could not have foreseen. In of identifying, prioritizing, and engaging such unpredictable times, companies Identifying Stakeholders stakeholders. This article suggests new likely recognize the value of broaden- According to R. Edward Freeman, a and creative ways to conduct stakeholder ing the membership of their version of stakeholder is “any group or individual management (identification, prioritiza- crisis action teams through recruitment who can affect or is affected by the tion, and engagement)—techniques of other types of stakeholders that can achievement of the organization’s borrowed from practices employed in the advise them of the viability of different objectives.”5 A stakeholder’s influence private and commercial sectors.3 approaches to tackling complex prob- can affect military strategies and plans lems. The military, like these companies, at all levels. For example, when leaders Stakeholder Management must also engage with the right indi- devise strategies, they are better served Stakeholder management is largely viduals from the right organizations to by incorporating input from a broad set considered an invaluable skill set in navigate real and emerging challenges. of stakeholders, from both traditional
32 JPME Today / The Art and Science of Stakeholder Management JFQ 101, 2nd Quarter 2021 and nontraditional sources, whose intentioned, such approaches run the risk Figure 1 Po er/Interest Grid interests and insights may challenge, of missing many potential stakeholders enrich, or support underlying planning because of a failure to employ a more High assumptions. (The process of identify- disciplined, organized, and systematic ee anage ing, mapping, prioritizing, assigning, approach to stakeholder identification. Satisfied Closely engaging, and reporting on interactions Leaders can employ at least two methods with a stakeholder can be collectively to generate a more comprehensive and Moderate defined as stakeholder management.) focused list of stakeholders at the onset o er ee The process of identifying stake- of their strategic or operational undertak- onitor nformed holders may be similar across different ing: center of gravity (COG) analysis leadership roles or functions, but the and strengths-weaknesses-opportunities- selection of these stakeholders will vary threats (SWOT) analysis. Low Moderate High based on the nature of the command Both the COG and the SWOT nterest seeking advice and counsel from such methods will help a leader think more individuals. For example, one who leads systematically and broadly about which units and formations to engage with stakeholders may best help craft a solu- In a similar manner to COG analysis, the enemy would have requirements to tion to a problem facing his or her a senior leader might look to another develop theater or regional engagement command. COG analysis, a familiar familiar tool—SWOT analysis—to (lethal and nonlethal) plans and strategies military activity typically employed generate a fresh list of stakeholders be- above and below the threshold of con- for strategic and operational planning fore embarking on a major campaign, flict. Such leaders would likely need to processes, can be repurposed for other operation, initiative, or policy proposal. involve a diverse group of experts drawn ends—namely stakeholder identifica- SWOT analysis involves identifying a set from military, government, and industry tion—while SWOT analysis is employed of strengths, weaknesses, opportunities, circles. By contrast, an installation com- by many public- and private-sector and threats bearing on an organization. mander must grapple with a different set organizations to help them develop long- Typically, strengths and weaknesses are of challenges and problem sets involv- term strategies, address systemic internal internally focused, while opportunities ing an entirely new cast of stakeholders problems or challenges, or even attempt and threats are external to the organiza- and constituents. For this leader, such to develop solutions to external problems tion.9 A repurposing of traditional SWOT stakeholders might include tenant units or challenges. analysis would focus on the opportunities and commands, local civilian businesses, Joint doctrine defines the center of and threats identified by this exercise to civic associations, and even appointed gravity as “a source of power that pro- develop a candidate list of stakeholders or elected officials from Federal, state, vides moral or physical strength, freedom that could help the organization capital- and local branches of government. Or a of action, or will to act.”6 COG analysis ize on opportunities and mitigate threats. senior leader with policy or programmatic begins with the desired endstate and The benefits of conducting this disci- responsibilities at the Pentagon might systematically walks through the ways plined approach to identifying an initial have stakeholders from military, industry, or critical capabilities needed to achieve set of stakeholders are numerous. A joint academia, and policy think tanks with or maintain the endstate. From such warfighting leader and supporting staff very different but necessary views on how capabilities, one can then determine the might select stakeholders in a SWOT to advise the leader and his or her team critical requirements needed to enable analysis who could help them further on the feasibility, acceptability, and suit- means.7 COG analysis includes creating elaborate on greater opportunities for ability of a proposed action. Given that a shortlist of those capabilities that are strengthening in-region partnerships or different leadership roles require different most vulnerable to “enemy” actions— improving interoperability during joint stakeholders to potentially advise them, critical vulnerabilities.8 In each step of exercises. An installation commander how does one determine an initial list of this analysis—critical capabilities, critical might select stakeholders who could help stakeholders with whom to consult? requirements, and critical vulnerabili- improve the installation’s relationship Current approaches for identifying ties—leaders with their staffs can generate with the supporting civilian communities, stakeholders across the joint force are not a list of stakeholders that represents or- capitalizing on opportunities that might really methods at all. In many cases, the ganizations or interests that would likely otherwise not have surfaced. Similarly, default approach to identifying stakehold- influence either the positive or negative a policy or program manager might ers is simply to defer to a senior leader’s outcome of these critical capabilities that uncover a list of stakeholders while re- opinion on who should be invited “to the affect the existence of the center of grav- viewing threats or perceived obstacles to table,” to simply have staff ask around, ity. Such a novel use of COG analysis the passage or implementation of a policy. or to rely on one’s “gut instinct” to would likely yield a number of potential In both COG and SWOT analyses, generate an initial list of candidate stake- stakeholders that might otherwise have leaders could take advantage of existing holders. While understandable and well been overlooked. tools to produce a more expanded and
JFQ 101, 2nd Quarter 2021 Carter 33 Figure 2 Engage Manage Closely Stakeholders Stakeholders who fall in the high power/high interest quadrant would be candidates for deliberate outreach and engagement. All stakeholders are distinc- tive, though, and need to be managed ee anage Satisfied Closely as such based on their relative authority (power) and level of concern (interest). eutral Those stakeholders initially assessed