America's Largest Bar Expo Just Got Bigger

America’s largest bar Expo just got bigger . 2 1 3 EVENTS VENUE DAYS LAS VEGAS CONVENTION CENTER

MARCH 25-27, 2019

SAVE UP TO 33% BY JAN 28, 2019 NCBSHOW.COM AMERICA’S LARGEST BA R E XPO!

WHETHER IT’S YOUR FIRST —OR YOUR SECOND, 3-DAY CONFERENCE PROGRAM OR FIFTH, OR TENTH—THERE’S As the industry leader in on-premise education for the hospitality industry, the ALWAYS SOMETHING NEW TO FIND, 2019 conference program will feature over ESPECIALLY THIS YEAR. 60 educational sessions presented by top industry experts. See pages 4-9 From single-unit bar owners to national chain operators to the industry’s largest 2-DAY EXPO HALL hospitality groups, Nightclub & Bar Show Get to know hundreds of partners offering attracts 30,000+ professionals that work in innovative ways to help you transform your LAS VEGAS CONVENTION CENTER the bar, restaurant and nightlife industry to: business. See page 10 + source the latest products + learn about new technologies NIGHTLIFE & NETWORKING CO-LOCATED + develop business relationships From our Rooftop Welcome Party to WITH + shake hands with suppliers that move exclusive nightclubs with early admission, the industry our nightlife program is not to be missed! See page 11

2 SAVE 33% BY JAN 28 / REGISTER AT NCBSHOW.COM 2019 SCHEDULE SNAPSHOT SAVE UP TO 33% With over 100 events happening over the course of 3 days – you can create your own customized EARLY BIRD DEADLINE experience. Visit ncbshow.com/schedule to start your Vegas takeover. IS JAN. 28! Register at ncbshow.com Included in all registration passes.

SUN 3/24 MON 3/25 TUE 3/26 WED 3/27 PRE-SHOW THE BIG EXPO DAY 1 EXPO DAY 2 CONFERENCE DAY + Back of House Tour + Workshops + Expo Hall + Expo Hall + Industry Welcome + Conference Sessions + Conference Sessions + Workshop Party at Hakkasan + F&B Innovation Conference Day 1 + F&B Innovation Conference + Conference Sessions + Industry Keynote Day 2 + Back of House Tour + Mixology Trainings + Bootcamp + Industry Keynote + Nightlife Tours + Industry Keynote + Main Stage & Pavilions + National HOST Security Certification + Main Stage & Pavilions + Party Pass, Intrigue Nightclub Program + Party Pass, location coming at Wynn + Charity Golf Tournament at TPC soon! Las Vegas + Rooftop Welcome Party – Meet Me at Marquee + Party Pass, Jewel Nightclub at Aria

IN GOOD COMPANY Nightclub & Bar Show is the go to industry event

SAVE 33% BY JAN 28 / REGISTER AT NCBSHOW.COM 3 CONFERENCE LEARN FROM TOP OVERVIE W SHELF INDUSTRY EXPERTS Choose from hundreds of sessions, workshops, certifications and In the bar industry, competition is offsite trainings and tours. everywhere. Get smart about your business and learn to adapt to the ever-changing landscape with the right tools Workshops Mixology Trainings 3-hour intense workshops dive deep into Specialized training offsite at six focused topics. You’ll walk away with REGISTER BY JANUARY 28 TO Southern Glazers state-of-the-art % actionable advice, strategic plans, and the Academy Room. SAVE UP TO 33 OFF tools to deliver real results. $149 ADD-ON CONFERENCE INCLUDED IN VIP PASS OR $149 ADD-ON

Conference Sessions Certifications Topic driven breakout sessions cover Earn your nationally recognized everything from predicting next year’s security certification. This all day drink trends to negotiating your lease. certification is classroom style. Choose from over 60 sessions to create $125 ADD-ON your own customized schedule.

INCLUDED IN VIP PASS OR WHAT CONFERENCE PASS WE OFFER Offsite Tours Tech Trends Whether you prefer From technology trends every classroom setting or & Bootcamps Exclusive opportunity to get behind the operator should know to innovations out in the field there is changing the space, you’ll want to something for everyone. scenes at the country’s most successful venues and hear directly from the execs tech this out. who make it happen. FREE! INCLUDED IN ALL PASSES SPONSORED BY $149 TOUR / $299 BOOTCAMP ADD-ON 4 SAVE 33% BY JAN 28 / REGISTER AT NCBSHOW.COM 2 SHOWS FOR THE PRICE OF 1 NEW VIP Pass includes Nightclub & Bar and F&B CO-LOCATED Innovation Conference Sessions EVENT WHETHER YOU’RE AN INDEPENDENT OWNER, chain owner, quick-serve restaurant operator or chef, energize your business and find exciting ways to increase revenue through technology MARCH 25-27, 2019 and quality ingredients. EXPO DATES: MARCH 26-27 LAS VEGAS CONVENTION CENTER

Be at the forefront of the restaurant MONDAY industry’s latest collection of innovative MARCH 25 Day 1 Conference Sessions 2:00pm-5:00pm ingredients, technology, equipment, and beverage trends. TUESDAY Day 2 Conference Sessions 9:00am-12:00pm MARCH 26 F&B Innovation Center, Expo Hall 1:00pm-5:00pm

- DEDICATED CONFERENCE PROGRAM WEDNESDAY - LIVE COOKING DEMONSTRATIONS MARCH 27 F&B Innovation Center, Expo Hall 1:00pm-5:00pm - Q&A WITH EXPERT CHEFS - MORE!

SAVE 33% BY JAN 28 / REGISTER AT NCBSHOW.COM 5 WORKSHOPS 1 WORKSHOP INCLUDED IN A VIP PASS OR ADD TO ANY PASS FOR $149! MON 3/25 SEATS ARE LIMITED AND SELL OUT. 9:00AM-12:00PM

W1 W2 W3 W4 ERASE YOUR FEAR OF TEACH & COACH YOUR MARKETING ON A DIME: PEOPLE OVER BUDGETS FOREVER & STAFF TO BECOME PROVEN TACTICS WITH PRODUCTS & PROCESS: BECOME THE MASTER OF HOSPITALITY HEROES MAXIMUM RESULTS AN APPROACH THAT YOUR PROFITABILITY CATAPULTED MULTIPLE BOB BROWN, PRESIDENT RON CATES, PRESIDENT AWARDS & OPERATIONS DAVID SCOTT PETERS, FOUNDER Bob Brown Service Solutions The Ron Cates Companies TheRestaurantExpert.com ALL OVER THE GLOBE DUSHAN ZARIC, FOUNDER Employees Only

6 SAVE 33% BY JAN 28 / REGISTER AT NCBSHOW.COM N E W! F&B INNOVATION CENTER WORKSHOP WED 3/27 9:00AM-12:00PM Located at F&B Innovation Center on the Expo Hall Floor CHEF BRIAN DUFFY, FOUNDER Limited to first 60 seats! Duffified Experience Group

BACK BY POPULAR DEMAND! W5 CRITICAL SYSTEMS NATIONAL HOST SECURITY TO LEAD YOUR BAR CERTIFICATION PROGRAM & RESTAURANT TO MON 3/25 SUCCESS 12:30PM-5:00PM FRED LANLEY, DIRECTOR OF ADD TO ANY PASS FOR $125 TRAINERS: OPERATIONS ROBERT SMITH AND MANNY MARQUEZ DUSHAN ZARIC, FOUNDER TheRestaurantExpert.com Nightclub Security Consultants Employees Only

SAVE 33% BY JAN 28 / REGISTER AT NCBSHOW.COM 7 WE ARE SO CONFIDENT CONFERENCE you will benefit from your experience, your conference registration is 100% SESSIONS guaranteed! Get your money’s worth Mix and match from 60+ sessions for a well-rounded ...or get your money back! educational experience tailored to your needs. Schedule and speakers subject to change.

BAR MANAGEMENT & MARKETING & OPERATIONS, EMPOWERING GUEST INTERACTION MON BARTENDING PROMOTIONS MANAGEMENT & YOUR TEAM & EXPERIENCE MARCH 25 PROFITABILITY

Alcohol Beverage Law The Future of Nightlife Introducing Big Box Motivating Employees to Reinventing the Guest’s 10:00AM Basics Marketing Management Systems Into Drive Revenue Experience — Valerie Haber, Gray Robinson Your Small Neighborhood 10:50AM Pub Pat Dolan, Dolan's Bar

Set Up Your Bar for Success Promo Errors Every Bar and Overcoming Common Taking Your Seat at the Understanding the 11:00AM — Restaurant Must Avoid Challenges in Your Table Psychology Behind Guest Establishment Moderator: Experiences 11:50AM Jayne Portnoy, JP Consulting Sheryl Best , Echo & Rig

Hot Spirit Trends of 2019 Big Data & Machine Top Tips for Running 9 Steps to Get Your Team Make Money with Your Learning can 5x Your a Successful Bar or Empowered & Energized Music 2:00PM Facebook & Instagram Restaurant Frank Besednjak, The Training Moderators: — Source, Inc. Wyatt Magnum, Magnum Music 2:50PM Ads ROI Group Louie La Vella , La Vella Nightlife Steele Platt, Yard House Restaurants

Get Fresh! Make Your Marketing Work Competition is for Suckers: Make a Lasting Impression: Service in America Sucks 3:00PM Charlotte Voisey, William Grant Online & Off How to Become a Blue Longevity in the Bar Kelley Jones , Kelley Jones — & Sons Kimberly Ring, Ring Ocean Operator Community Hospitality 3:50PM Communications Donald Burns, The Restaurant Megan Breier, Beam Suntory Coach

Creating an Exclusive How to Bring NEW 5 Strategies Shared by the Setting Up Your Employees Bar Undercover Beverage Experience Customers in the Oldest Bars in America for Success Richard Welcovitz, Walt Disney World 4:00PM Chris Adams, Ellis Adams Group Door & Increase Guest Clint Lanier, AO Media LLC — Counts Derek Hembree, AO Media LLC Erik Shellenberger, Bar Marketing 4:50PM Basics Todd Collins, Platinum Reputations

8 SAVE 33% BY JAN 28 / REGISTER AT NCBSHOW.COM BAR MANAGEMENT & MARKETING & OPERATIONS, SECURITY, LABOR GUEST INTERACTION TUE BARTENDING PROMOTIONS MANAGEMENT & & LIABILITY & EXPERIENCE MARCH 26 PROFITABILITY

The Magic of Building a Expanding the Party Beyond Cut Costs Not Quality How to Handle Unique How to Build Guest Loyalty 10:00AM Beverage Program the Bar Security Issues in Your Bar With 10 East Steps — Mark Fine, Norwegian Cruise Jacob Halls, Convergence & Restaurant 10:50AM Lines Consulting Group Robert Smith, Nightclub Security Consultants

New America’s Impact on Drive Loyalty Without The Game Plan for Winning Advanced Lawsuit Personalizing the Bar 1:00PM the Future of Drinks Building a Program at Restaurants Protection, Tax Reduction & Experience: Where — Matt Bruhn, Pabst Brewing Whitney Larson, Vemos Gary Brackett, Brackett Restaurant Estate Planning Strategies Everybody Knows Your 1:50PM Company Group Larry Oxenham, American Society Name for Asset Protection Sherif Mityas, TGI Friday's

Preventing Theft Behind Marketing Tactics to Drive Music Licensing: Searching Protect Your Business With Experiential Retailing Ideas 2:00PM the Bar Revenue for Sense & Transparency a Top-Notch Security Plan for Bars & Nightclubs — David Scott Peters, Andrew Corbett, WKND John Bodnovich, American Eric Larson, Cooper's Hawk TheRestaurantExpert.com Hospitality Group Beverage Licensees Winery & Restaurants 2:50PM Haley Peloquin, Marketing Development Program in Ireland

Successful High-Volume Making a Mark at Mass Double the Locations, Accountability in Your Tuesday is the New Friday Kyle Noonan, FreeRange 3:00PM Bartending Events, Festivals & More Double the Success? What Establishment — Near You to Consider Before Opening Concepts Moderator: a Second Location 3:50PM Chris Racan - Vice President, KAABOO

WED PARTNER LABS - OPEN SOCIAL MEDIA WORKPLACE CULTURE HEALTH & WELLNESS FOOD FOR THOUGHT MARCH 27 TO ALL!

Bar Technology Trends You Stepping Up Your Social How a Strong Workplace Death by a Thousand Paper Your Operation is NOT Can Implement Tomorrow - Media Game Culture Attracts Guests Cuts Average: Stop Using a 10:00AM Partender Natalie Migliarini and James Rick Dobbs, CAA Restaurant National Average Food — Stevenso, Beautiful Booze Group Cost to Run Your Bar & 10:50AM Restaurant David Scott Peters, TheResturantExpert.com

Technology Trends Every Optimize Your Email Creating the Kool-Aid How Your Bar & Restaurant Developing a Menu That Operator Should Know - Marketing with Social Media Today’s Employee Will Drink Can Handle Special Dietary Resonates With Consumers 12:00PM Partender Moderator: Requests & Franchisees — Jayne Portnoy - Founder, JP Carol Costello, University of Michael Turner, Walk-Ons 12:50PM Consulting Tennessee Conferences Bistreaux & Bar Tyler White, University of Tennessee Culinary Institute

1:00PM Innovations in the Tech Creating a Positive Social Creating a Culture to Retain Support Your Employees' Amp Up Your Old Menu — Space Changing the Media Experience for Great Employees Mental & Physical Wellness Chef Brian Duffy, Duffified 1:50PM Industry - Partender Guests Experience Group

SAVE 33% BY JAN 28 / REGISTER AT NCBSHOW.COM 9 VISIT NCBSHOW.COM TO VIEW THE FULL LIST E XPO HA L L OF EXHIBITORS.

DO BUSINESS ON THE Get to know hundreds of suppliers offering innovative ways to help you transform your bar, restaurant EXPO HALL or nightclub. FLOOR YOU CAN: • View live demonstrations. Spirits, Beer & Wine • Attend on-floor presentations. Bar Supplies & Glassware • Taste the latest products to hit the market. Alcohol-free Beverages • Test the latest tech solutions before making Food & Foodservice Equipment purchasing decisions. EXPO HALL Décor & Furnishings SCHEDULE Lighting & Sound PAVILIONS & MAIN Technology/POS STAGE HIGHLIGHTS SOUTH HALL Music & Entertainment Programming - Emerging Brands Pavilion TUE 3/26 12:00PM-6:00PM Security & Insurance EARLY BUYING HOURS! - Cannabis Pavilion Cleaning & Maintenance - Craft Beer Park Access the Expo Hall on Financial Services Tuesday at 11:00am with the - The Launching Pad purchase of a VIP Pass. Apparel - F&B Innovation Center Marketing & Promotions - 2-DAY Karaoke Contest WED 3/27 12:00PM-5:00PM - USBG Flair Competition - Nightclub & Bar Awards Ceremony 10 SAVE 33% BY JAN 28 / REGISTER AT NCBSHOW.COM TOP DESTINATIONS Nightlife BADGE INCLUDE: - Top Golf PERKS - Hakkasan Nightclub Wondering where the hottest after-parties Get discounts and free - Tao Nightclub at Nightclub & Bar Show are being hosted? entry around the Strip - XS Nightclub with your Nightclub & - Bar Walk at Caesars LOOK NO FURTHER. Bar Show badge. Palace SPONSORED BY

Rooftop Welcome Party - Meet Me at Marquee MON 3/25 7:00PM-10:00PM

Included in all passes.

PARTY PASS MONDAY, MARCH 25 LINEUP JEWEL NIGHTCLUB, ARIA* Join us for private parties with complimentary drinks TUESDAY, MARCH 26 provided by sponsors, while supplies last, from LOCATION COMING SOON!* 9:00pm-11:00pm. PARTY PASS INCLUDED IN VIP PASS WEDNESDAY, MARCH 27 OR EXPO PLUS PASS OR PURCHASE SEPARATELY. INTRIGUE NIGHTCLUB, WYNN*

ENTERTAINMENT ANNOUNCED SOON! VISIT NCBSHOW.COM/NIGHTLIFE FOR UPDATES.

SAVE 33% BY JAN 28 / REGISTER AT NCBSHOW.COM 11 O F F SIT E EDU C ATI O N & KEYNOTES

KEYNOTES

Global leaders, entrepreneurs, industry experts and thought leaders will converge at Nightclub & Bar Show to share how they’ve made meaningful change in the industry. Come listen to their motivating stories and discover new paths and possibilities of your own.

 FOLLOW US ON INSTAGRAM @NIGHTCLUBBAR FOR UPDATES ON THIS YEAR’S KEYNOTE LINEUP.

BEST MIXOLOGY TRAININGS SELLER MIXOLOGY TRAINING I 11:00AM-1:30PM MON 3/25 MIXOLOGY TRAINING II 2:30PM-5:00PM Learn and explore the latest in mixology trends in a custom-built state of the art space, The Academy Room, at Southern Glazer’s Wine & Spirits. Get trained Additional offsite with experts in the world’s most advanced beverage training facility. trainings & tours will be announced soon! ADD TO ANY PASS FOR $149. TRANSPORTATION PROVIDED Visit ncbshow.com/ schedule

12 SAVE 33% BY JAN 28 / REGISTER AT NCBSHOW.COM Wynn Nightlife Tours JEWEL Bootcamp Back by Popular TUE 3/26 1:00PM-5:00PM D e m a n d! Step into JEWEL and find yourself apart MON 3/25 from any world you’ve ever known. This NIGHTLIFE TOUR I 11:00AM-2:00PM half day intensive educational experience will provide you invaluable information and NIGHTLIFE TOUR II 2:00PM-5:00PM direct answers from insiders that manage Stroll behind the velvet ropes of Las the day to day operations. Vegas’ most celebrated venues within the ADD TO ANY PASS FOR $299. impressive Wynn and Encore Properties TRANSPORTATION PROVIDED featuring the hottest entertainment, cutting edge technology and the most luxurious spaces creating the ultimate party destination. Caesar’s Back of ADD TO ANY PASS FOR $149. TRANSPORTATION PROVIDED House Tour WED 3/27 1:00PM-4:00PM Attendees will get an exclusive front and back of the house tour of this massive resorts operation! Everything from the Topgolf Back of Employee Entrance, Warehouse, Pool House Tour Operations, Restaurants, Montecristo Cigar Bar, Race & Sports Book and more! N e w! ADD TO ANY PASS FOR $149. MIXOLOGY TRAINING I 11:00AM-1:30PM SUN 3/24 2:00PM-4:30PM TRANSPORTATION PROVIDED MIXOLOGY TRAINING II 2:30PM-5:00PM Welcome to Las Vegas’ newest sports facility! Get exclusive access to Topgolf, a four-level entertainment venue with Charity Golf Tournament interactive golf games that is unlike MON 3/25 7:00AM-5:00PM anything you’ve ever experienced. N E W! TPC LAS VEGAS In partnership with CORE and NFL Alumni (NFLA) ADD TO ANY PASS FOR $149. SEPARATE REGISTRATION REQUIRED TRANSPORTATION PROVIDED Visit ncbshow.com/schedule

SAVE 33% BY JAN 28 / REGISTER AT NCBSHOW.COM 13 E XPL OR E THE 1 XS NIGHTCLUB LAS VEGAS CONVENTION CENTER NCBSHOW19 11 (SOUTH HALL) 4 INTRIGUE CAMPUS TAO NIGHTCLUB NIGHTCLUB 8 1 Las Vegas Convention Center (South Hall) CAESARS PALACE 2 HOTEL & CASINO 2 Caesars Palace Hotel & Casino 3 Hakkasan Nightclub MARQUEE NIGHT- 6 CLUB 4 Intrigue Nightclub JEWEL TOPGOLF 5 Jewel Nightclub NIGHTCLUB 5 9 LAS VEGAS 6 Marquee Nightclub 3 7 Southern Glazer’s Wine and Spirits* HAKKASAN 8 Tao Nightclub NIGHTCLUB 9 Topgolf Las Vegas 10 TPC Las Vegas* 11 XS Nightclub * Not pictured.

 TRAVEL & HOTEL DEALS Book through our official housing company Par Avion for the lowest rates at ncbshow.com/hotel-travel

14 SAVE 33% BY JAN 28 / REGISTER AT NCBSHOW.COM 2019 PACKAGES & P RI CI N G WAYS TO TAKE ADVANTAGE OF EARLY BIRD PRICING WHEN YOU REGISTER REGISTER BY JANUARY 28, 2019 ncbshow.com/register THE ULTIMATE 888-966-2727 VIP EXPERIENCE) CONFERENCE EXPO PLUS EXPO Pa s s PASS PASS PASS Workshop (1) Add a Ticket 60+ Conference Sessions +Options: Industry Keynotes Bootcamp $299 2 Day Expo Hall Workshop Early Buying Hours $149 Rooftop Welcome Party Trainings & Tours $149 Party Pass Certification Conference Presentation Downloads $125 F&B Innovation Conference Party Pass VIP Perks $99 Early Bird / $119 Late Swag Bag Individual Party Tickets $39 Early Bird / $49 Late $ EARLY BIRD BY JAN 28 499 $349 $149 $99 F&B Innovation Conference LATE $699 $549 $199 $149 $99 Early Bird / $149 Late REGISTRATION Registration Questions? The team that learns together supercharges its potential. SPONSOR Call (877) 398-6942 or email WAYS [email protected] TO SAVE Visit ncbshow.com/register for details.