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And Then We Raved A REVIEW OF THE TBILISI NIGHTCLUB INDUSTRY 2019 TBILISI NIGHTCLUB INDUSTRY

Tbilisi Nightclub industry

Unlike Tbilisi itself, the city’s is not able to boast a long history. Yet, the city has achieved recognition as having one of Europe’s best underground scenes. In Georgia, is about more than just a wild night out. By dismantling stereotypes, Tbilisi underground movement is trying to modify the nation’s stodgy attitudes, which stem from the soviet regime. In this sense, Tbilisi’s clubs can be viewed as islands of free expression. The under- ground culture builds community and gathers like-minded people in one . The search for new experiences has begun to define numerous sectors, and the nightclub industry is no exception. An unusual and authentic environment is now a crucial part of captivating an audience’s attention. That’s why owners hunt for places that are guaranteed to create this kind of experience for ravers. In most cases, Tbilisi’s nightclubs are housed in old historical buildings, which adds an additional pull and creates an enigmatic atmosphere for ravers. This practice has been common in the EU for a long time already, especially in , where former factories and warehouses have been redesigned into clubs.

New Trends These days, club owners are integrating the new concept by making night- club spaces available for artistic exhibitions and venues for multifunctional use.

Category :

c.8,500 80 events Renting price per sq m 10 - 40 GEL “ Tbilisi nightclubs have revived spaces in post-soviet buildings that Capacity per month from USD 2.4 to USD 9 Ticket price went unused for several years.”

02 03 Colliers International Georgia I 2019 TBILISITBILISI NIGHTCLUB HOSTEL INDUSTRY MARKET Nightclubs in Tbilisi

Bassiani Khidi Mtkvarze Monohall

Located in the underbelly of Dinamo Arena, Bassiani is Khidi, a former industrial space which reopened as a Mtkvarze, a soviet-era seafood restaurant transformed Monohall is a newly opened multifunctional space on renowned as one of the best clubs in Europe. Since its club in 2016, was quick to grab a large pool of loyal into a nightclub, offers a two-room space and diverse Bakradze Street with a capacity of 2,500. Housed in the opening in 2014, Bassiani has gained a reputation as one customers. With the capacity of 1,800 people, this club genres of electronic . The larger room plays former milk factory territory, the club is targeted not of the world’s best clubs by creating an exception- is another solid option for techno lovers. With an traditional underground , while the smaller only on , but various other genres as al atmosphere in the dark maze of underground intimate atmosphere, the venue offers a high standard one pays homage to experimental tracks. The well. The club is strongly impacted by the Berlin corridors of a former pool territory. Bassiani has hosted sound and system. The underground club also overwhelming view of the city, which opens up from the underground scene. In 2020, Monohall is planning to many globally renowned artists, among them the launched an exhibition hall, where local and internation- club’s signature terrace, contributes to the venue’s arrange art exhibitions. legendary Jeff Mills, Function, Ben Block, and Efdemin. al contemporary artists display their work. unique charm. In addition, Bassiani is a residence to talented local artists.

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Café Gallery

Café Gallery is a pioneer of the Tbilisi clubbing scene. It came into existence in the 2000s, when the concept of a nightclub was completely alien to the country. Unlike the other Tbilisi clubs, Café Gallery operates as a café during the daytime and turns into a club at midnight. With a capacity of 500 people, the club’s multifunctional concept attracts not only locals, but foreigners as well.

Drama Drama bar is located on the third floor of an old, historic building, in a classic bourgeois apartment which has been turned into a club. With a homely feel to it, Drama is somewhere between a bar and a club, and a place with a strong emphasis on socialization rather than raving.

Dedaena Bar Located in Dedaena Park, in the very heart of Old Tbilisi, Dedaena Bar attracts students and tourists, 2 drawn by the skateboarding ramps and exhibitions held on the park territory. Dedaena tends to play m electronic music produced by local artists. The bar TOTAL SPACE OCCUPIED has hosted several hip-hop nights and in 2019 saw c.6,500 the scene grow considerably.

06 07 Colliers International Georgia I 2019 TBILISI NIGHTCLUBTBILISI INDUSTRY FITNESS Pioneer in Europe

Berghain, located inside a former power plant, is considered a top-notch nightclub. The building was part of the postwar reconstruction process and was abandoned in the late 80s. With a capacity of 1,500 and a 18 m high ceiling, the club is made for non-stop raving and is home to widely respected DJs. The club offers “a religious experience” to devoted ravers from all over the world. Berghain has three stages: the main stage, Panorama Bar and Säule. Panora- ma Bar is the smaller room upstairs with a focus on soft house. Säule, located on the ground floor, is a diligently designed space with the atmosphere of a standard club that plays more experimental music.

08 09 Colliers International Georgia I 2019 TBILISI FITNESSHOSTEL MARKET TBILISITBILISI NIGHTCLUB HOSTEL INDUSTRY MARKET Nightclubs in Europe

Karlovy Lázně De School Razzmatazz

Karlovy Lázně, the largest club in central Europe, is Opened in 2016, De School is located in a school's Located in , Razzmatazz compris- Opened in the late 90’s, Fabric is located in the renovat- housed in a 15th century historical building that was former bicycle storage area .The venue, with a capacity es five clubs. With the style of a building, the ed Victorian building of the Metropolitan Cold Stores. once a bathhouse. The preserved décor adds to the of 700, is more a multifunctional space than merely a club has a capacity of around 4,000 people. The club The total area occupied by the night club amounts to unique atmosphere of the club, which is spread over nightclub. It has a venue, a restaurant, café and territory combines three large spaces: Razz Club - an 2,323 sq m with capacity of 1,600 people. The club has five floors with various musical options on offer. The MC a gym. The exhibition space is the clubbing area itself, Indie rock space, & Lolita – a techno space, three rooms and is oriented on cutting-edge house, Music Café on the ground floor is dedicated to rhythm where abstract installations are displayed. The De and two small venues: the Pop Bar and The Rex Room techno, electro, minimal, dub techno music. Fabric is and , soul and hip-hop music. The Discothèque, School line-up focuses on local artists, who are given with pop, electro and music options. Razzmatazz notable for the high-quality sound system and “bodyson- for disco lovers is placed on the second floor. The third the opportunity to play extended sets; however, the also boasts concert spaces that can host up to 1,000 ic” dancefloor. According to DJ Magazine, the club was floor is occupied by Kaleidoscope, which focuses on old nightclub also regularly hosts international produc- guests. The club targets hipsters craving various named the best in the Top 100 Clubs poll in two hit songs of the 70s, 80s and 90s. Those looking for the ers/DJs. It also organizes in a 200-capacity musical experiences in one space. consecutive years, 2017 and 2018. electronic scene head to Paradogs Club on the fourth former workshop space, and periodically organizes floor. The top floor is more of a social space where events without prior announcement. chill-out music is played.

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Colliers International Georgia I 2019 TBILISI NIGHTCLUB INDUSTRY

CONTACT US Colliers International’s specialist Leisure Agency and Leisure Lease Advisory teams provide market leading services across the diverse sectors. For more details on our services, please contact us below:

Research & Forecasting Design & Art direction Address Tamari Khurtsilava Meki Giorgadze Tbilisi, 0193, Georgia +995 599 54 11 20 +995 514 188 811 12 Aleksidze Street [email protected] [email protected] King David Business Centre

Ramaz Sharabidze

+995 577 30 33 34 [email protected]