Advertising Network for Premium Publisher Good News
Advertising Network for Premium Publisher ! "Good news ! "European Online Advertising continued to grow everywhere in 2009 (€14,7 billion and increase 4,5%). Thursday, September 30 4w Marketplace™ s.r.l.- All rights reserved - INMA/OPA Europe Conference 2010 2 ! "and contextual advertising? ! "Contextual advertising is part of search (€ 6,7 billion) and growth 10,8% Thursday, September 30 4w Marketplace™ s.r.l.- All rights reserved - INMA/OPA Europe Conference 2010 3 ! "Introducing 4w Marketplace™ ! " 4w Marketplace™, a Digital Magics Group company operating in the performance online adv market, has developed and manages the open platform known as 4w Net™ ! " 4w Net™ is an open platform on which editors allow agencies and clients publishing their advertisement in order to bring about qualified traffic and get lead generation. ! " The unique feature of 4w Net™ is to offer a privileged access to qualified audiences to advertiser investors. The three main features are: ! " Advanced qualified targeting technology, a planning pattern that enables investments in both Channel & Contextual Planning ! " Costs based on users’ actions on a performance basis (ex: per click, contact and sale) ! " Sophisticated algorithms that enable optimization and contextualization of text links, especially developed to maximize the user’s actions within web pages containing dynamic news ! " Thanks to the exclusive partnership with PPN - PREMIUM PUBLISHER NETWORK, established in 2009, with RCS group and Gruppo l’Espresso, 4w Net™ manages the biggest Italian qualified