Advertising Network for Premium Publisher � Good News

Advertising Network for Premium Publisher Good news

European Online Advertising continued to grow everywhere in 2009 (€14,7 billion and increase 4,5%).

Contextual advertising is part of search (€ 6,7 billion) and growth 10,8%

4w Marketplace™, a Digital Magics Group company operating in the performance online adv market, has developed and manages the open platform known as 4w Net™ 4w Net™ is an open platform on which editors allow agencies and clients publishing their advertisement in order to bring about qualified traffic and get lead generation. The unique feature of 4w Net™ is to offer a privileged access to qualified audiences to advertiser investors. The three main features are: Advanced qualified targeting technology, a planning pattern that enables investments in both Channel & Contextual Planning Costs based on users’ actions on a performance basis (ex: per click, contact and sale) Sophisticated algorithms that enable optimization and contextualization of text links, especially developed to maximize the user’s actions within web pages containing dynamic news Thanks to the exclusive partnership with PPN - PREMIUM PUBLISHER NETWORK, established in 2009, with RCS group and Gruppo l’Espresso, 4w Net™ manages the biggest Italian qualified traffic in Contextual Advertising.

QUALIFIED TRAFFIC

Audiweb Power by Nielsen

Create a European online adversing Network steered by premium publishers that work together (consorum) in order to protect their asset and maximize the proﬁt of their inventory

Economic advantages Exclusive offer (more earning) Monetization of international traffic (15-20%) Optimization of costs

Strategic advantages Maximize the experience (intellectual capital) and protect assets Protect local market from international competition Access to international budget Greater political influence

Internaonal Ad-network Google Soware House Microso Video streaming plaorm Fox Network Small and local Ad Network Threat of New Entry

Technology Partner Publisher Data Supplier

Supplier Compeve Buyer Power Power Rivalry

Media Agency Demand Side Plaorm (DSP)

Tradional media, in parcular TV and Print Threat of Yield management plaorm Substuon Open Marketplace plaorm

PPN Coverage(.000) PPN Aﬃnity

Adults 110 Adults 11,137 Low Edu 33 Low Edu 2,215 Medium Edu 169 Medium Edu 6,465 239 High Edu 3,275 High Edu 86 Female 5,128 Female 114 Male 6,826 Male 50 Age > 54 1,736 Age > 54 138 Age 35-54 5,456 Age 35-54 154 Age 25-34 2,664 Age 25-34

Age 18-24 1,281 Age 18-24 130

Age < 18 817 Age < 18 45

- 2,000 4,000 6,000 8,000 10,000 12,000 0 50 100 150 200 250 300

(*) La Repubblica; Corriere della Sera; L'Espresso; Kataweb; La Gazzea dello Sport; Quodiani Espresso; Radio Deejay; City; Le Scienze; Leiweb; Radio Capital; Max; ANSA; Editrice La Stampa. Da audiweb 01/01/2010 su elaborazione Mediaso

Synergisc audiences aggregaon • Merging several audiences leads to increase a synergisc accuracy, that is, higher revenues and ecpm in each singular property. In parcular, the revenues increasing is approximately +45% Small publishers contribuon • In this virtuous cycle, even small publishers and small properes become very important to improve the overall accuracy on target. Ravenues assuming separated audiences Turnover assuming merged audiences

RCS L’Espresso Others PPN RCS L’Espresso Others PPN

Target A Target A Target A Target A Target A Target A + 45% + 45%

Audiences/Revenues by Audiences/Revenues by Target Target

Short term Resistance to the Consortium approach Time to market in Europe

Long term Competition with International Ad-Network Up to date platform maintenance

Start at least 3 countries (local consortium) in 2011 Localization Team set-up Share Italian experience Know how Methods Materials Technology Define policy & rules of International cooperation Test new features, not only contextual Socio demo Targeting Video Format

Gabriele Ronchini

[email protected]