Annual Report 2010 Brussels Tourism Observatory in Brussels

©OPT - JosephJeanmart ©OPT ©OPT - JosephJeanmart ©OPT

Annual report 2010 Brussels Tourism Observatory in Brussels

toerisme ©OPT - JosephJeanmart ©OPT ©OPT - JosephJeanmart ©OPT vlaanderen

©OPT - Jean-Paul Remy - Jean-Paul ©OPT - JosephJeanmart ©OPT ©OPT - Jean-Paul Remy - Jean-Paul ©OPT - JosephJeanmart ©OPT

13th Annual Report of Brussels Tourism Observatory in Brussels

In 2010, tourism in Brussels picked up again. The accommodation sector saw an increase in activity: the number of overnight stays rose by 6.9% and the average room occupation rate rose 2.3% to 69.3%. Leisure overnight stays rose by 7.5%, and business overnight stays rose by 6.3%. Overnight stays rose in youth accommodation by 5.5% and in bed & breakfasts by 3%.

The Meetings sector continued to grow, with a rise of 23% in the number of meetings with more than 300 participants held in Brussels. According to the Union of International Associations (UIA), the capital or Europe retained its first place among European venues.

Visits to museums and other tourist attractions in Brussels rose by 29% in 2010.

The tourism, leisure and business sectors all experienced significant growth in Brussels in 2010, a trend which is confirmed by the first figures available for 2011.

Viviane JACOBS Director-General Wallonia – Brussels Tourism

Peter De WILDE Managing Director Toerisme Vlaanderen

Patrick BONTINCK Managing Director Visit Brussels

13th Annual Report of Brussels Tourism Observatory in Brussels ©OPT - Jean-Paul Remy - Jean-Paul ©OPT ©OPT - Jean-Paul Remy - Jean-Paul ©OPT

©OPT - Jean-Paul Remy - Jean-Paul ©OPT - JosephJeanmart ©OPT ©OPT - Jean-Paul Remy - Jean-Paul ©OPT - JosephJeanmart ©OPT

Summary

I. Tourist accommodation 8

II. Meetings Industry 36

III. Cultural Tourist Services 54

I V. Transport 64

V. Visitor profile 76

VI. Sustainable tourism 96

www.observatoiretourisme.irisnet.be - www.observatoriumtoerisme.irisnet.be ©OPT - Jean-Paul Remy - Jean-Paul ©OPT Remy - Jean-Paul ©OPT ©OPT - Jean-Paul Remy - Jean-Paul ©OPT Remy - Jean-Paul ©OPT

I. Tourist accommodation

1. Accommodation offer

1.1. Hotel offer

Number of stars Number of hotels Number of guest rooms Guest capacity

zzzzz 19 3.935 7.900 zzzz 46 6.269 12.605 zzz 49 4.074 8.199 8 zz 34 966 1.694 z 14 344 706 Total hotels recognized 162 15.558 31.374 Other 10 266 532 TOTAL 172 15.824 31.906

Source: DGSIE – “Other” includes hotels that are not officially recognised.

Trend in the numbers of hotels, guest rooms and guest capacity

Number of hotels Number of guest rooms Number of guests

250 40 000

35 000 200 30 000

25 000 150

20 000

100 Nombre d'hôtels 15 000

10 000 50

5 000 Number of guestroom / Guest capacity

0 0 Nombres de chambres / Capacité max d'accueil 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010

Source : DGSIE ©OPT - Jean-Paul Remy - Jean-Paul ©OPT Remy - Jean-Paul ©OPT ©OPT - Jean-Paul Remy - Jean-Paul ©OPT ©OPT - Jean-Paul Remy - Jean-Paul ©OPT Remy - Jean-Paul ©OPT ©OPT - Jean-Paul Remy - Jean-Paul ©OPT

Tourist accommodation

NOTE • The Directorate-General for Statistics and Economic Information (“Direction Générale des Statistiques et des Informations Economiques” (“DGSIE”)) is charged with collecting data on arrivals, overnight stays, the place of origin and the reason for travel of the customers of all tourist accommodation in the Brussels-Capital Region. • The accommodation offer statistics are compiled annually from a survey of accommodation in the Region.

1.2. Accommodation offer for young people

Number of establishments Guest capacity

5 930

Source : Loger Jeune 2010 9

1.3. Accommodation offer in B&Bs

Number of host families Recognised B&Bs 252

Source : Francophone Community Commission of the Brussels-Capital Region

1.4. Accommodation offer in apartment hotels

Number of companies found Number of apartments (estimate)

100 6.500

Source : Brussels Tourism Observatory

NOTE • The Observatory of Tourism conducted a non-exhaustive study by checking the internet and the Yellow Pages to see how many apartment hotels there were in Brussels. • We found 100 companies which rent apartments, flats or studios. Only 38 of them provided us with details of the number of apartments they had available to rent. We then estimated the total guest capacity by applying a rule of three. ©OPT - Jean-Paul Remy - Jean-Paul ©OPT Remy - Jean-Paul ©OPT ©OPT - Jean-Paul Remy - Jean-Paul ©OPT Remy - Jean-Paul ©OPT

Tourist accommodation

1.5. Tourist accommodation offer by number of establishments (hotels, accommodation for young people and B&Bs) by commune

Number of accomodation

+60

40-59

20-39

10-19

1-9

Source : Brussels Tourism Observatory Number of accomodation Sources :DGSIE(for hotels andaccommodation for young people) andFrancophone Community Commission of theBrussels-Capital Region (for B&Bs) Total Ixelles Saint-Gilles Brussels Evere Etterbeek Anderlecht Schaerbeek Saint-Josse-ten-Node Watermael-Boitsfort Uccle Woluwe-Saint-Lambert Forest Woluwe-St-Pierre Ganshoren Jette Berchem-Ste-Agathe Auderghem Koekelberg Molenbeek-St-Jean Commune Hotel 172 14 21 90 12 4 5 6 9 2 2 3 1 1 1 1 0 0 0 0 ©OPT - Jean-Paul Remy ©OPT - Jean-Paul Remy accommodation Young people’s 5 4 1 B&Bs 252 35 24 14 10 30 47 21 18 11 2 1 5 7 9 0 7 8 3 0 Tourist accommodation

Total 429 141 14 49 45 19 16 39 23 21 10 11 5 7 8 1 8 8 4 0 11

©OPT - Jean-Paul Remy ©OPT - Jean-Paul Remy - Jean-Paul ©OPT Remy - Jean-Paul ©OPT ©OPT - Jean-Paul Remy - Jean-Paul ©OPT Remy - Jean-Paul ©OPT

Tourist accommodation

2. Occupancy rates for accommodation

The number of overnight stays in accommodation is shown in the following categories.

• all types of accommodation (hotels and youth accommodation), • hotels, • youth accommodation, • bed and breakfasts.

2.1. All tourist accommodation (except B&Bs) 2.1.1. Total number of overnight stays from 2000 to 2010 12 2010/09 : + 7,7 % 3 500 000 3 000 048 2 785 705 3 000 000 2 733 799 2 545 116 2 340 314 2 495 850 2 847 869 2 500 000 2 585 992 2 536 316 2 381 815 2 468 264 2 000 000

1 500 000

1 000 000

500 000

0 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010

Source : DGSIE ©OPT - Jean-Paul Remy - Jean-Paul ©OPT ©OPT - Jean-Paul Remy - Jean-Paul ©OPT ©OPT - Jean-Paul Remy - Jean-Paul ©OPT ©OPT - Jean-Paul Remy - Jean-Paul ©OPT

Tourist accommodation

2.1.2. Total number of overnight stays from 2000 to 2010

2010/09 : + 6,9 % 6 000 000 5 099 264 5 199 604 4 793 357 5 556 308 5 000 000 4 650 013 4 418 679 5 271 014

4 717 667 4 836 476 4 000 000 4 496 895 4 686 350

3 000 000

2 000 000

1 000 000

0 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010

Source : DGSIE 13

• Following a 1.4% drop in 2009, the number of overnight stays went up by 6.96% in 2010. • The ‘conferences, congresses and seminars’ category enjoyed the biggest boost with a rise of just under 11%, unlike the ‘other professional reasons’ category which went down by 3.9%. • Leisure tourism is enjoying a constant 7% rise. 14 ©OPT - Jean-Paul Remy Tourist accommodation 2.1.4. Total numberof overnight stays Belgiancities inmajor 2.1.3. Total numberof overnight stays from 2000-2010 1 000 2 000 3 000 4 000 5 000 6 000 1.000.000 1.500.000 2.000.000 2.500.000 3.000.000 500.000 0 0 2000 1 593791 Source :DGSIE Source :DGSIE • Brussels isthe1st-ranked tourist destination inBelgium. 1 197137 1 705967 Brussels +1 17% 2001 Additional overnight stays 2002 Antwerp +13% 2003 2004 2000 2005 +23% Bruges Conference, Congres, Seminar Other business reasons 2006 2010 2007 +29% Ghent

2008 2010/00 2009 : +60 +8% Liège 2.039.177 2.717.068 800.063 % 2010

©OPT - Jean-Paul Remy ©OPT - Jean-Paul Remy - Jean-Paul ©OPT Remy - Jean-Paul ©OPT ©OPT - Jean-Paul Remy - Jean-Paul ©OPT ©OPT - Jean-Paul Remy - Jean-Paul ©OPT Remy - Jean-Paul ©OPT ©OPT - Jean-Paul Remy - Jean-Paul ©OPT

Tourist accommodation

Number of overnight Number of overnight City % 2010/09 2009 2010

Brussels 5.197.256 5.556.308 7 % Antwerp 1.467.516 1.568.413 7 % Bruges 1.437.774 1.564.207 9 % Ghent 728.941 805.230 10 % Liège 369.815 352.689 -5 %

15 2.1.5. The three principal foreign markets for the major Belgian cities

City Market Overnight stays Share of overnight stays Total overnight stays

France 722.729 13 % Brussels UK 494.007 9 % Spain 420.204 8 % Netherlands 464.750 30 % Antwerp Germany 127.100 8 % UK 93.953 6 % UK 350.476 22 % Bruges Netherlands 180.421 12 % France 177.309 11 % Netherlands 191.284 24 % Ghent UK 78.650 10 % Germany 69.428 9 % France 69.975 20 % Liège UK 32.691 9 % Germany 20.376 6 %

Source : DGSIE 16 ©OPT - Jean-Paul Remy Tourist accommodation 2.1.6. Total numberof overnight stays for someEuropean cities 10 000 15 000 20 000 25 000 5 000 NO TE 0 Source :TourMis • • Nevertheless, somecities, such asAmsterdam andStockholm produce theirown regional statistics. TourMis gathers tourist data publishedby various national statistics organisations. + 82% Berlin Barcelona + 65% + 42% Vienna 2000 + 43% Munich Amsterdam + 25% 2010 + 24% Brussels

Copenhagen + 47% Dubrovnik + 130%

Tourist accommodation

2.1.7. Number of overnight stays by national and international tourists for some European cities

Share overnoght stays by national tourists Share of overnight stays by international tourists

Berlin

Munich

Copenhage

Vienna

Bruxelles

Amsterdam

Dubrovnik 17 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Source : TourMis 18 ©OPT - Jean-Paul Remy Tourist accommodation 2.1.8. Thethree principalforeign markets for someEuropean cities Overall, visitsby UKtourists to these various European destinations are except falling, for Munich. Source :TourMis Copenhagen Amsterdam Dubrovnik Brussels Munich Vienna Berlin City Netherlands Germany Germany Germany Sweden Norway Market France France Spain Italy Italy Italy USA USA USA UK UK UK UK UK UK Overnight stays 1.484.700 2.442.639 813.778 828.570 651.085 722.729 420.204 494.007 722.300 969.000 205.742 255.450 343.472 577.054 639.580 153.660 202.433 332.452 362.518 391.935 434.532

Tourist accommodation

2.2. Hotels

2010 2010/09

Number of arrivals (1) 2.828.432 8,0 % Number of overnight stays (1) 5.256.279 7,0 % Average number of nights stayed per visit (1) 1,9 Occupancy rate (2) 69,5 % 3,9 Average gross price per hotel room (2) 103,2 e 2,9 % REVPAR (2) 71,7 e 6,9 %

Sources : (1) DGSIE – (2) Mkg Hospitality 19

2.2.1. Arrivals and overnight stays in hotels by star-rating

2009 2010 2 500 000 41%

2 000 000

27% 1 500 000 24%

1 000 000

500 000 5% 2% 1% 0 5-star 4-star 3-star 2-star 1-star Other 20 ©OPT - Jean-Paul Remy Tourist accommodation Source: DGSIE 2.2.2. Total Other z zz zzz zzzz zzzzz Source :Brussels Tourism Observatory in theBrussels-Capital Region Arrivals andovernight stays inhotels by commune 2.828.432 1.148.339 658.334 152.046 779.631 Arrivals 33.733 56.349 Overnight stays 5.256.279 1.243.050 1.435.541 2.153.751 277.858 57.773 88.306 23,6 27,3 41,0 100 1,1 1,7 5,3 % % % % % % % % Occupancy rate 69,5 66,9 72,6 68,5 - - - % % % % Average net 144,20 104,80 103,2 83,50 price - - - e e e e Overnight (inmillions) <0,1 0,1 -0,25 0,25 -0,5 0,5 -1,0 >1,0 96,50 71,80 60,60 71,70 RevPar - - - e e e e

Tourist accommodation

Arrivals Overnight stays % of overnight stays

Brussels 1.688.650 3.151.270 57 % Saint-Josse-ten-Noode 343.751 628.609 11 % Saint-Gilles 298.846 522.901 9 % Ixelles 221.864 436.708 8 % Anderlecht 95.819 176.405 3 % Schaerbeek 87.428 177.597 3 % Evere 83.669 139.222 3 % Etterbeek 60.198 99.417 2 % Woluwe-Saint-Lambert 37.812 57.469 1 % Other 82.011 166.710 3 % Total 2.828.432 5.256.279 100% 21

Source : DGSIE

NOTE

The “Other” category represents the following communes: Forest, Ganshoren, Jette, Molenbeek-Saint-Jean, Uccle and Watermael-Boitsfort. These communes were not enumerated separately as they each have fewer than three hotels on their territory.

2.2.3. Occupancy rates, Average net price and RevPAR per quarter

Occupancy rates per Average price RevPAR quarter

Grand-Place and environs 76 % 101,8 € 77 € Louise quarter 66 % 117,8 € 78 € European quarter 67 % 124,6 € 83 € Rogier / Botanique 67 % 98 € 66 € Midi / Lemonnier 77 % 71,3 € 54 € Brussels Airport 67 % 99,3 € 66 € Around the Brussels Ring Road 64 % 102,3 € 65 € 22 ©OPT - Jean-Paul Remy Tourist accommodation 2.2.4. 10% 20% 30% 40% 50% 60% 70% 80% 90% 0%

Source :Mkg Hospiatlity London Occupancy rates for hotels insomeEuropean cities +4%

V ienna +9%

Paris +6%

Amsterdam +15% 2009

Munich +10%

Berlin +3%

Brussels +4%

Roma +4%

Geneva +6% 2010

Madrid +13%

-1% Lille

Prague +10%

Barcelona +10%

THe Hague +1%

Budapest +13%

Tourist accommodation

% Average price % RevPar Occupancy rate 2010/09 Average price RevPar 2010/09 2010/09

London 84,40 % 3,69 146,60 € 15,4 123,8 € 10,9 Vienna 75,20 % 8,67 102,20 € 11 83,6 € 5,3 Paris 74,90 % 5,64 111,50 € 5,3 76,9 € -3,2 Amsterdam 74,80 % 15,25 120,70 € 3,4 67,1 € 0,4 Munich 73,70 % 10,16 113,70 € 7,1 71,7 € 2,8 Berlin 70 % 3,24 95,80 € 15,8 83,8 € 5,3 Brussels 69,50 % 3,89 103,20 € 2,4 47 € 3,8 Roma 67,80 % 3,67 144,40 € 4 97,8 € 0,4 Geneva 67,60 % 6,29 200,20 € 18,4 90,3 € 3,2 23 Madrid 65,80 % 13,06 90,50 € 6,4 135,3 € 0,3 Lille 65 % -1,22 67,10 € -1,7 66,6 € -2,3 Prague 64,90 % 10,37 69,30 € 2,8 45 € -7,7 Barcelona 64,40 % 10,09 96,30 € 6,7 62,1 € -3 The Hague 63 % 1,12 105,9 € 9 59,5 € -3,5 Budapest 60,10 % 12,97 75,90 € 2,7 45,6 € -8,7

Source : Mkg Hospiatlity

Brussels is in 6th place when the cities are ranked by hotel occupancy rates in 2009.

NOTE Mkg Hospitality gathers data on occupancy rates, average prices and REVPAR for 72 hotels (representing 11,333 guest rooms) in and around Brussels. ©OPT - Jean-Paul Remy - Jean-Paul ©OPT Remy - Jean-Paul ©OPT ©OPT - Jean-Paul Remy - Jean-Paul ©OPT Remy - Jean-Paul ©OPT

Tourist accommodation

2.2.5. Overnight stays in hotels by country of origin of visitors

1 200 000

2009 2010

+23% 1 000 000

800 000

+3%

600 000

-1%

+17% 0% 24 400 000 +1% +12% +8%

200 000

+6% +6% +3% +35% +9% +23% +6% 0% +5% -6% -12% 0

UK Italy Spain U.S.A. Japan China Inde France Russia Canada Poland Greece Belgium Germany Sweden Denemark Portugal Netherlands Switzerland

2010 2010/09 2010 2010/09

Belgium 1.013.938 23% Greece 43.526 -6% France 663.989 3% Portugal 42.852 5% UK 481.120 -1% Ireland 37248 -5% Germany 386.551 0% Rumania 41.375 11% Spain 392.483 17% Finland 40.105 9% Netherlands 330.785 1% Austria 35.528 6% Italy 249.679 8% Luxemburg 32.972 6% Sweden 68.465 3% Czech Republic 23.617 -12% Denmark 51.152 0% Hungary 28.300 11% Poland 51.393 6% Bulgaria 18.641 1% ©OPT - Jean-Paul Remy - Jean-Paul ©OPT Remy - Jean-Paul ©OPT ©OPT - Jean-Paul Remy - Jean-Paul ©OPT Remy - Jean-Paul ©OPT

Tourist accommodation

2010 2010/2009

Lithuania 14.532 14% Slovakia 11.674 16% Cyprus 10.010 4% Malta 8.998 9% Slovenia 9.151 15% Estonia 7.493 14% Latvia 7.544 33% TOTAL UE 4103121 8% U.S.A. 306.680 12%

Japan 88.817 6% 25 Switzerland 68.872 6% China 56.367 9% Russia 61.963 35% Canada 51.722 23% Norway 42.951 14% Inda 25.550 -12% Turkey 29.147 5% Rest of World 421.089 -7% TOTAL foreign 4.242.341 4% GRAND TOTAL 5.256.279 7%

Source : DGSIE ©OPT - Jean-Paul Remy - Jean-Paul ©OPT Remy - Jean-Paul ©OPT ©OPT - Jean-Paul Remy - Jean-Paul ©OPT Remy - Jean-Paul ©OPT

Tourist accommodation

2.2.6. Overnight s h tays in hotels by visitor’s country of origin and by reason for visit

“Leisure” visits

400 000 +21% -1% 350 000

300 000 +25% -6% 250 000

200 000 +7% +8% 2009 150 000 +8% 26 +20% 2010 100 000 +3% 50 000 +25% +36% +16% +24% +3% -9% +31% +9% 0

UK Italy U.S.A. China France Spain Japan Russia Canada Austria Belgium Sweden Poland Norway Germany Denemark Netherlands

“Congress, conference and seminar” visits

500 000 +31%

450 000

400 000

350 000

300 000

250 000

+9% 2009 200 000 +11% +10% +7% 2010 150 000 -3% 100 000 +10% +8%

+1% 50 000 +17% +2% +46% +27% +21% +12% +19% -10% 0

UK Italy France U.S.A. Spain Japan Russia China Belgium Sweden Norway Poland Canada Austria Germany Denemark Netherlands ©OPT - Jean-Paul Remy - Jean-Paul ©OPT ©OPT - Jean-Paul Remy - Jean-Paul ©OPT ©OPT - Jean-Paul Remy - Jean-Paul ©OPT ©OPT - Jean-Paul Remy - Jean-Paul ©OPT

Tourist accommodation

“Other business reasons” visits

180 000 +7% 160 000

140 000 +2% 120 000

100 000 2009 2010 80 000 -25% -10% 60 000 -7% -10% +6% 40 000 0% 27

20 000 +22% -17% +21% -2% -17% -15% -17% -18% -38% 0

UK Italy Spain U.S.A. China France Russia Japan Austria Canada Belgium Poland Sweden Norway Germany Denemark Netherlands

Source : DGSIE

The main foreign markets are • for leisure visits: France, Spain and the UK • for MICE visits: the UK, France and the USA • for other business reasons visits: France, Germany and the UK. ©OPT - Jean-Paul Remy - Jean-Paul ©OPT Remy Remy - Jean-Paul - Jean-Paul ©OPT ©OPT ©OPT - Jean-Paul Remy - Jean-Paul ©OPT Remy Remy - Jean-Paul - Jean-Paul ©OPT ©OPT

Tourist accommodation

2.2.7. Overnight stays in hotels by month and by reason for visit

Total of the overnights stays Leisure overnight stays

Congress, conference & seminar overnight stays Other business reasons overnight stays 600 000

500 000 452 708

400 000

328 348 300 000

218 590

28 200 000 146 538 164 575 100 000 132 074

69 543 49 736 0 January March May July September November

Source : DGSIE

The three busiest months for visits by reason are (in decreasing order):

• Leisure: August, July and December, • Conferences, congresses and seminars: October, September and May, • Other business reasons: October, May and June. ©OPT - Jean-Paul Remy - Jean-Paul ©OPT Remy - Jean-Paul ©OPT ©OPT - Jean-Paul Remy - Jean-Paul ©OPT Remy - Jean-Paul ©OPT

Tourist accommodation

2.2.8. Overnight stays in hotels by month and by market

80 000

70 000

60 000

50 000 France 40 000 UK 30 000 Germany 20 000 Netherlands 10 000

pril July A May June March August January February October September NovemberDecember 29

9 000 8 000 7 000 6 000

5 000 Denmark 4 000 Sweden 3 000 Norway 2 000 Finland 1 000 0

pril July A May June March August January February October September NovemberDecember ©OPT - Jean-Paul Remy - Jean-Paul ©OPT Remy Remy - Jean-Paul - Jean-Paul ©OPT ©OPT ©OPT - Jean-Paul Remy - Jean-Paul ©OPT Remy Remy - Jean-Paul - Jean-Paul ©OPT ©OPT

Tourist accommodation

70 000

60 000

50 000

40 000

30 000 Spain

20 000 Italy

10 000

pril July A May June March August January February October September NovemberDecember 30 8 000

7 000

6 000

5 000 Switzerland 4 000 Poland 3 000 Austria

2 000 Russia

1 000 Crech Republic

pril July A May June March August January February October September NovemberDecember

40 000

35 000

30 000

25 000

20 000 USA 15 000 Japan

10 000 China

5 000

pril July A May June March August January February October September NovemberDecember

Source: DGSIE ©OPT - Jean-Paul Remy - Jean-Paul ©OPT Remy - Jean-Paul ©OPT ©OPT - Jean-Paul Remy - Jean-Paul ©OPT ©OPT - Jean-Paul Remy - Jean-Paul ©OPT Remy - Jean-Paul ©OPT ©OPT - Jean-Paul Remy - Jean-Paul ©OPT

Tourist accommodation

2.2.9. Hotel developments in Brussels

Name Number of rooms Floor surface Category Opening Date (m²)

Thon Hotel 405 35.000 4 stars 2012 Hotel Astoria 50 - 5 stars 2012 Traviata 142 - 5 stars 2013 Tanglia Hotel 181 21.000 5 stars Février 2013 Hotel Midi 239 - - 2013 Nexity 110 - - 2014 Royale 120 490 14.500 2 - 3 stars - 31 Total 1.617

Source : CB Richard Ellis Research ©OPT - Jean-Paul Remy - Jean-Paul ©OPT Remy Remy - Jean-Paul - Jean-Paul ©OPT ©OPT ©OPT - Jean-Paul Remy - Jean-Paul ©OPT Remy Remy - Jean-Paul - Jean-Paul ©OPT ©OPT

Tourist accommodation

2.3. Accommodation for young people

350

300 029 300 266 581 249 311 244 910 245 734 284 416 250 238 495 265 146 261 871 239 574 200 197 945 150

100

50 32 - 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010

2010 2010/09

Number of arrivals 171.616 5,77 % Number of overnight stays 300.029 5,49 % Average length of visit in 1,75 - nights

Source: DGSIE ©OPT - Jean-Paul Remy - Jean-Paul ©OPT Remy - Jean-Paul ©OPT ©OPT - Jean-Paul Remy - Jean-Paul ©OPT ©OPT - Jean-Paul Remy - Jean-Paul ©OPT Remy - Jean-Paul ©OPT ©OPT - Jean-Paul Remy - Jean-Paul ©OPT

Tourist accommodation

2.3.1. Number of overnight stays in accommodation for young people by country of origin of visitors

70 000 2010/2009: +5,5% 2010/09 : + 5,5 % +14% 2009 2010 60 000

50 000 +10%

40 000 -7% 30 000 +5%

20 000 -2% -4% +17% -3% 10 000 +3% -10% -10% +21% -17% -9% -15% -16% +23% +47% +135% 0 UK

Italy 33 China Japan Spain U.S.A. Russia France Poland Austria Norway Canada Sweden Belgium Denmark Germany Switzerland Netherlands Czech Republic

2010 % 2010 %

France 58.740 20 % China 3.997 1 % Belgium 45.157 15 % Russia 1.393 1 % Germany 27.578 9 % Czech Republic 1.603 1 % Spain 27.721 9 % Norway 1.273 1 % UK 12.887 4 % Rest Of World 52.321 17 % USA 14.565 5 % TOTAL 300.029 100 % Netherlands 10.726 4 % Italy 11.709 4 % Canada 6.982 2 % Japan 5.655 2 % Poland 3.928 1 % Switzerland 3.529 1 % Sweden 3.145 1 % Austria 3.092 1 % Denmark 4.028 1 %

Source: DGSIE 34 ©OPT - Jean-Paul Remy Tourist accommodation 2.4. B&Bs 2.3.2. Numberof overnight stays inaccommodation for young peopleby month 10 000 15 000 20 000 25 000 30 000 35 000 5 000 January 0 Source :Bed&Brussels The busiest months were May, August andJuly. Source :DGSIE February 17 674 Number of overnight stays Average lengthof stay in

Number of arrivals 21 570

March 27 669 nights

A 27 371 pril

May 28 214

June 26 827

July 29 745

12.387 August 5.071 2010 2,44

September 28 078 26 993

October

November 25 606 2010/09 20 688 28 3 December % 19 594 %

Tourist accommodation

2.4.1. Number of overnight stays in B&Bs by nationality of visitors

20092010/09 2010 : + 12 % 4000 -16% 3500 +11%

3000

2500

2000 +43% 1500 +48% 1000 +22% +10% 500 +17% -25% +31% -15%

35 UK Italy USA France Spain Belgium Germany Canada Switzerland Netherlands Source : Bed & Brussels

2.4.2. Number of overnight stays in B&Bs by month

2 000 1 742 1 800 1 593 1 600 1 492 1 400 1 292 1 273 1 145 1 209 1 200

1 000 885 800 926

600 650 652 454 400

200

pril July A May June March August January February October September November December

Source : Bed & Brussels

The months drawing the least number of visitors are September through November. ©OPT - Jean-Paul Remy - Jean-Paul ©OPT Remy - Jean-Paul ©OPT ©OPT - Jean-Paul Remy - Jean-Paul ©OPT Remy - Jean-Paul ©OPT

II. Meetings Industry

1. Meeting room offer

Number of venues Capacity

Meeting rooms in hotels 97 - Meeting rooms in historic buildings 42 11.992 Conference rooms 27 16.294 Meeting rooms in museums 34 7.271 36 Exhibition and Trade Fair venues 27 16.294 Brussels Special Venues (BSV) for Associations 26 10.330 Meeting rooms in cultural centres 18 5.717 Meeting rooms in theatres 16 20.425 Meeting rooms in accommodation for young 5 - people Meeting rooms in castles and châteaux 4 1.000 Other 21 5.476 TOTAL 317 ~ 94.799

Source: Brochure "Let’s meet in Brussels 2010" ©OPT - Jean-Paul Remy - Jean-Paul ©OPT Remy - Jean-Paul ©OPT ©OPT - Jean-Paul Remy - Jean-Paul ©OPT Remy - Jean-Paul ©OPT

Meetings Industry

2. International meetings

2.1. Number of meetings of international associations (Union des Associations Internationales “UIA”) for the major cities

800 725 700 689

600

486 500

395 394 400 2009 311 316 2010 37 300 257 201 193 200 183 189 171 151 148 165

100

0 Singapour Brussels Paris Vienna Seoul Barcelona Geneva Berlin

Source: UIA – International Meetings Statistics 2009

In 2010, Brussels was ranked 1st in Europe and 2nd in the world by the number of meetings of international associations held there.

NOTE The UIA includes in its statistics meetings organised or sponsored by the international organisations listed in the “Directory of International Organisations” and the “International Congress Calendar”. The selection criteria for these meetings are:

• Minimum of 300 participants • Minimum 40% foreign participants • Minimum 5 different nationalities • Minimum duration: 3 days ©OPT - Jean-Paul Remy - Jean-Paul ©OPT Remy - Jean-Paul ©OPT ©OPT - Jean-Paul Remy - Jean-Paul ©OPT Remy - Jean-Paul ©OPT

Meetings Industry

2.2. Number of meetings of international associations in the major cities from 2000 to 2010

600

486 500

394 400

Brussels 300 257 Paris Vienna 200

38 100

0 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010

Source: UIA – International Meetings Statistics 2010

Brussels is ranked 1st in Europe with 486 meetings. ©OPT - Jean-Paul Remy - Jean-Paul ©OPT Remy - Jean-Paul ©OPT ©OPT - Jean-Paul Remy - Jean-Paul ©OPT Remy - Jean-Paul ©OPT

Meetings Industry

2.3. International Congress & Convention Association (ICCA)

Vienna Barcelona Paris London Brussels

180

160

140

120

100

40 39 20

0 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010

NOTE The data published by the ICCA includes data on meetings of international associations which fi ll the following criteria:

• Minimum of 50 participants • Organised on a recurring basis in at least three different countries • Minimum of three different nationalities among participants

Source: Statistics Report – International Association and Corporate Meetings Market 2010 – ICCA Data

Brussels is ranked 22st with 80 meetings which fi lled the ICCA’s criteria. Vienna was ranked 1st with 154 meetings, Barcelona 2nd with 148 meetings, Paris 3rd with 147 meetings and London 14th with 97 meetings. ©OPT - Jean-Paul Remy - Jean-Paul ©OPT Remy - Jean-Paul ©OPT ©OPT - Jean-Paul Remy - Jean-Paul ©OPT Remy - Jean-Paul ©OPT

Meetings Industry

3. Conference organisers

NOTE Survey conducted among the members of BAPCO, an association of conference organisers (“PCOs”). Twelve members participated in the survey by answering a questionnaire. The fi gures cover the period between 2000 and 2010.

Number of meetings held between 2000 and 2010

700 642 Total number of meetings held 600 Number of meetings held in Brussels 40 500

385 400 381 333

300 292

269 200 208

132 179 92 89 82 98 150 100 82

80 57 39 45 45 42 40 0 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010

Duration of meetings

31%

44%

1 day 2 days 3 days 4 dagen 13% > 4 dagen

6% 6% ©OPT - Jean-Paul Remy - Jean-Paul ©OPT Remy - Jean-Paul ©OPT ©OPT - Jean-Paul Remy - Jean-Paul ©OPT Remy - Jean-Paul ©OPT

Meetings Industry

Type of MICE events held in Belgium

7% 2%

Meeting Event Other 91%

Number of meetings by month 41

pril July A May June March August January February October September November December Number of meetings by type of participants

3% 3% 8% 56%

9% European Union Pharmaceutical sector International Association National Association University sector 11% Government sector Other

11% ©OPT - Jean-Paul Remy - Jean-Paul ©OPT Remy - Jean-Paul ©OPT ©OPT - Jean-Paul Remy - Jean-Paul ©OPT Remy - Jean-Paul ©OPT

Meetings Industry

4. Special Venues

NOTE Survey organised by the Brussels Special Venues (“BSV”) At this time, we have 9 answers1.

16% 14% 14% 13% 11% 12% 11% 11% 10% 10% 9% 8% 8% 6% 6% 6% 42 4% 1% 2% 1% 0%

pril July A May June March August January February October September November December

65% 80% 65% 80% 60% 60% 31% 40% 31% 40% 20% 4% 20% 4% 0% 0% Meeting Evènement Meeting Event AutresOther

40% 36%

30% 22% 21% 20%40% 36% 11% 10% 10%30% 22% 21% 0%20% 11% 10% Business Agency Association European Other 10% Institutions 0%

Source : BSV Entreprise Agence Association Institutionnel Autres

1 B44C, Bozar, Caves de Cureghem, Claridge, Event Brewery, Events Factory, Flagey, Mini Europe, Wide Gallery. ©OPT - Jean-Paul Remy - Jean-Paul ©OPT Remy - Jean-Paul ©OPT ©OPT - Jean-Paul Remy - Jean-Paul ©OPT Remy - Jean-Paul ©OPT

Meetings Industry

5. Trade Fairs and Shows

5.1. Attendance at Trade Shows and Fairs in Brussels in 2010

Number of Name Venue Dates Type visitors Brussels European Motor Show Brussels 14 to 24 January 2010 General Public 606.000 Expo Brussels Batibouw 25 February to 7 March 2010 Mixed 337.000 Expo Brussels Salon de l'alimentation 09 to 24 October 2010 General Public 151.512 Expo Brussels Brussels Holiday Show 04 to 08 February 2010 General Public 112.213 Expo 43 Tour et Foire du livre 04 to 08 March 2010 General Public 75.000 Taxis Tour et Creativa 11 to 14 March 2010 General Public 40.000 Taxis Brussels Foire des antiquaires 22 to 31 January 2010 General Public 40.000 Expo Brussels Mobicar 30 October to 07 November 2010 General Public 37.452 Expo Brussels Zenith 16 to 20 November 2010 General Public 34.658 Expo Tour et Horeca Life 03 to 05 October 2010 Mixed 26.256 Taxis Brussels ART Brussels 23 to 26 April 2010 General Public 26.000 Expo Brussels Eurantica Brussels 19 to 28 March 2010 General Public 26.000 Expo Brussels Megavino 22 to 25 October 2010 General Public 25.731 Expo Brussels Life² 26 to 28 March 2010 General Public 21.000 Expo Brussels Estetika Autumn 09 to 11 October 2010 Professionals 20.000 Expo Brussels European Seafood 27 to 29 April 2010 Professionals 17.178 Expo Brussels Estetika Spring 13 to 15 March 2010 Professionals 16.000 Expo ©OPT - Jean-Paul Remy - Jean-Paul ©OPT Remy - Jean-Paul ©OPT ©OPT - Jean-Paul Remy - Jean-Paul ©OPT Remy - Jean-Paul ©OPT

Meetings Industry

Number of Name Venue Dates Type visitors Brussels MoOd 14 to 16 September 2010 Professionals 14.000 Expo Brussels B&B EXPO 13 to 14 March 2010 General Public 9.000 Expo Brussels Brussels Dog Show 18 to 19 December 2010 General Public 4.000 Expo Brussels Second Place 24 to 26 September 2010 General Public 4.000 Expo Brussels Brussels-Innova 18 to 20 November 2010 Professionals 4.000 Expo Tour et EMIF 17 to 18 March 2010 Professionals 2.500 Taxis 44 Source: Brussels Tourism Observatory ©OPT - Jean-Paul Remy - Jean-Paul ©OPT Remy - Jean-Paul ©OPT ©OPT - Jean-Paul Remy - Jean-Paul ©OPT Remy - Jean-Paul ©OPT

Meetings Industry

6. Analysis of clients for MICE events in Brussels and their view of the city

NOTE The Brussels Tourism Observatory commissioned the telemarketing company Phonecom to conduct a survey on the perception of Brussels as a MICE venue.

6.1. What types of organisation / company were questioned?

Type % 45 Business 64 % Association 16 % Agency 13 % Other 7 % Total 100%

Number of meetings held per Maximum number of meeting % % year participants 1 à 5 14 % 1 à 100 24 % 6 à 10 12 % 101 à 500 41 % 11 à 50 41% 501 à 1.000 10 % 51 à 100 15% > 1.000 19 % 101 à 500 11% Don’t know 7 % 501 à 1.000 3 % > 1.000 3 % ©OPT - Jean-Paul Remy - Jean-Paul ©OPT Remy - Jean-Paul ©OPT ©OPT - Jean-Paul Remy - Jean-Paul ©OPT Remy - Jean-Paul ©OPT

Meetings Industry

6.2. What type of in-house meeting facilities did the questioned businesses/ organisations have?

61% of the organisations/companies questioned had their own in-house meeting room.

6.3. Why did they decide to organise their meeting externally?

Choice made by client 31 % Lack of in-house space 16 % International nature of meeting 14 % Ease of access 8 % Desire to boost the business’s image 8 % 46 To achieve a better working atmosphere 5 % Other 18 %

6.4. Why did you choose the city you chose? (multiple responses possible)

25%

22%

20% 20%

15%

12% 10% 10% 10% 10%

6% 5% 5% 3%

Price Other to us Availability Experience Centrallocation Recommended organisations High-quality services Someone else chose it were taking part European and international ©OPT - Jean-Paul Remy - Jean-Paul ©OPT Remy - Jean-Paul ©OPT ©OPT - Jean-Paul Remy - Jean-Paul ©OPT Remy - Jean-Paul ©OPT

Meetings Industry

66% of the respondents chose Brussels for their meeting in 2009. Reasons given for not choosing Brussels included:

• Meeting was postponed • Facilities were not available • Meeting was held elsewhere to ensure other cities had a turn • Client chose to hold the meeting elsewhere • Price was too expensive

In general terms, Brussels’ main rivals for hosting MICE events are Barcelona, Paris and Amsterdam. In 2010, Paris was the most popular choice for those organisations/ businesses that did not choose Brussels. Brussels faces strong competition from other Belgian cities.

6.5. Type of events organised 47

Meetings & Seminars 34 % Incentive visits 23 % Convention/Congress/Conference 16 % Trade Fairs and Shows 11 % Special events 9 % Other 8 % ©OPT - Jean-Paul Remy - Jean-Paul ©OPT Remy - Jean-Paul ©OPT ©OPT - Jean-Paul Remy - Jean-Paul ©OPT Remy - Jean-Paul ©OPT

Meetings Industry

6.6. What types of facilities did the respondents hire?

40% 38%

35%

30% 26% 24% 25%

20%

15% 12% 10%

5% 48 0% Hotel meeting room Meeting room in Convention Center Other historic building

6.7. Reasons for choosing a hotel for a meeting venue

Saves time 33 % Lack of knowledge of other venues 20 % Able to negotiate better price 16 % Only acceptable offer 4 % Request from client 3 % Other 23 %

Under “Other” the following were mentioned “ease”, “need for large space”, “quality of building” and “depends on event”. ©OPT - Jean-Paul Remy - Jean-Paul ©OPT Remy - Jean-Paul ©OPT ©OPT - Jean-Paul Remy - Jean-Paul ©OPT Remy - Jean-Paul ©OPT

Meetings Industry

6.8 Did you know?

70% 62% 60% 60%

50% 40% 38% 40% Yes 30% No

20%

10%

0% 49 Square Special venues ©OPT - Jean-Paul Remy - Jean-Paul ©OPT Remy - Jean-Paul ©OPT ©OPT - Jean-Paul Remy - Jean-Paul ©OPT Remy - Jean-Paul ©OPT

Meetings Industry

6.9. Do you expect to organise a meeting soon?

80% Square Special venues

72%

70%

60%

53%

50%

40% 37% 50 30%

21% 20%

10% 6% 5% 4% 2%

0% Yes No Depends on Client Other

Reasons given were as follows:

• Yes, we chose Square because it has a large room, it is a beautiful building, it was available, it’s easy to get to, it was diffi cult to fi nd other rooms, only if there were no hotel meeting rooms available and because of its nice atmosphere. • Non we did not choose Square because it was too expensive. • Yes, we chose Special Venues because their meeting rooms are beautiful, they offer good value for money and they are easy to get to. • No we did not choose Special Venues because they were too expensive and their meeting rooms were too small. ©OPT - Jean-Paul Remy - Jean-Paul ©OPT Remy - Jean-Paul ©OPT ©OPT - Jean-Paul Remy - Jean-Paul ©OPT Remy - Jean-Paul ©OPT

Meetings Industry

6.10. Quality of facilities according to various criteria

No Poor Satisfactory Good Excellent opinion Quality of response to our 1 % 9 % 58 % 19 % 10 % enquiry Quality of meeting rooms 1 % 9 % 61 % 20 % 10 % Quality and effi ciency of 2% 7 % 59 % 26 % 8 % services Availability of staff 4 % 7 % 59 % 22 % 9 % Value for money 1 % 18 % 54 % 14 % 12 % Quality of equipment 3 % 10 % 60 % 21 % 6 % Quality of food & drink 1 % 4 % 62 % 20 % 12 % 51 Overall quality of facilities 2 % 9 % 59 % 20 % 10 % (Total)

6.11. Did you book accommodation? If you did, in which category?

zzzzz 27 % zzzz 53 % zzz 20 % Yes 68 % No 32 %

6.12. Quality of hotels in Brussels

No Poor Satisfactory Good Excellent opinion Quality and effi ciency of 2 % 6 % 73 % 14 % 5 % services Quality of guest bedrooms 2 % 10 % 68 % 16 % 5 % ©OPT - Jean-Paul Remy - Jean-Paul ©OPT Remy - Jean-Paul ©OPT ©OPT - Jean-Paul Remy - Jean-Paul ©OPT Remy - Jean-Paul ©OPT

Meetings Industry

6.13. Did you use a PCO or the Convention Bureau in Brussels?

Convention Bureau 35 % PCO 19 %

6.14. For which services did you request assistance?

Finding meeting rooms 34 % Finding an hotel 23 % Finding pre- or post-meeting 19 % activities 52 Other 23 %

6.15. Various pre- and post-meeting activities

25%

20% 20% 18% 17%

15% 15% 13%

10% 9% 8%

0% Citytour Cultural life Leisure Museum and Green countryside Nightlife Other tourist attractions

6.16. Budget allocated for this meeting

Less than 500 € 10 % 501 € – 10.000 € 52 % More than 10.000 € 38 % ©OPT - Jean-Paul Remy - Jean-Paul ©OPT Remy - Jean-Paul ©OPT ©OPT - Jean-Paul Remy - Jean-Paul ©OPT Remy - Jean-Paul ©OPT

Meetings Industry

6.17. Perception of Brussels as a MICE destination

Did not come to Brussels Came to Brussels

Ease of access by air, car or train 8,5 8,2

Gastronomic city 7,9 8,0

Meetings and business-oriented city 7,9 8,1

7,8 Cultural city 8,1

Quality of conference services 7,7 7,3 53 7,6 Easy access to shops 8,2

7,5 Cosmopolitan city 7,9

Quality and diversity of meetings 7,4 rooms and hotels 7,4

Services availables for event 7,4 organisers 7,5

7,3 Friendly local people 8,3

Quality of local public transport 7,1 7,4

6,9 Value for money 6,9

6,8 Attractive city 7,2

6,7 Safety 6,6

6,5 Cleanliness 6,8

6,1 Green city 6,9

0 1 2 3 4 5 6 7 8 9 10 ©OPT - Jean-Paul Remy - Jean-Paul ©OPT Remy - Jean-Paul ©OPT ©OPT - Jean-Paul Remy - Jean-Paul ©OPT Remy - Jean-Paul ©OPT

III. Cultural Tourist Services

1. Cultural offer

1.1. Offer of museums and tourist attractions by commune

In Brussels there are 80 museums, 3 tourist attractions, 1 visitors’ centre and 1 multi-cultural centre.

1.2. Cultural Guided Tours 54

Type of association Number of associations Number of tours Type of tours Source : Associations de tours guidées Guides G.B.B 1 28 Traditional guides

Voir et Dire Bruxelles 5 316 An alternative view of Brussels Summer

Platform for Brussels 12 228 City tour “From classic city tours tours to cutting-edge tours” ©OPT - Jean-Paul Remy - Jean-Paul ©OPT Remy - Jean-Paul ©OPT ©OPT - Jean-Paul Remy - Jean-Paul ©OPT Remy - Jean-Paul ©OPT

Cultural Tourist Services

2. Visitor numbers

2.1. Museums and Tourist Attractions

2.1.1. Annual visitor numbers for museums and tourist attractions in 2010

4.000.000 3.520.510 3.500.000

3.000.000 2.712.133

2.500.000 2.728.516 2.508.768 55 2.000.000

1.500.000

1.000.000

500.000

0 2007 2008 2009 2010

The number of museum visits went up by 29% between 2009 and 2010

NOTE Most of the museums and tourist attractions have ticket offi ces, except for the Royal Army & Military History Museum, which does not charge for admission.

Group members : Atomium, Belgian Centre for Strip Cartoons, Mini-Europe, BELvue Museum, Cinquantenaire Museum, Jacques Brel Centre, Museums of the Far East, Musical Instruments Museum, Natural History Museum, Horta Museum, Royal Army & Military History Museum, Royal Fine Arts Museums of Belgium (includes Museum of Ancient Art, Museum of Modern Art and Magritte Museum (opened in June 2009), Van Buuren Museum, Océade and Porte de Hal. ©OPT - Jean-Paul Remy - Jean-Paul ©OPT Remy - Jean-Paul ©OPT ©OPT - Jean-Paul Remy - Jean-Paul ©OPT Remy - Jean-Paul ©OPT

Cultural Tourist Services

2.1.2. Visitor numbers by month for museums and tourist attractions in Brussels

300 000 1% -17% 250 000 -3% -6%

200 000 -7% -19% -9% -3% -2% 12% -21% 150 000 -4% 2009 100 000 2010

50 000

56 0

June July April May March August January February October December September November

2010 2010/09

January 104.542 -4 % February 141.816 -19 % March 163.870 - 9 % April 210.886 -17 % May 206.868 - 6 % June 158.633 -3 % July 231.657 -3 % August 279.433 1 % September 154.179 12 % October 177.972 -7 % November 158.130 -2 % December 124.140 -21 % Total 2.107.703 -7 % ©OPT - Jean-Paul Remy - Jean-Paul ©OPT Remy - Jean-Paul ©OPT ©OPT - Jean-Paul Remy - Jean-Paul ©OPT Remy - Jean-Paul ©OPT

Cultural Tourist Services

2.1.3. Ranking by number of visitors

The advantage of this method is that it allows each museum and tourist attraction to position itself compared to the tourist environment while preserving the confi dentiality of its figures.

Less than 10.000 Between 10.001 Between 100.001 > 250.000 visitors visitors and 100.000 visitors and 250.000 visitors

2 museums 2 museums 8 museums 3 museums 2 attractions 2 attractions 4 attractions 3 attractions 1 multi-disciplinary centre

Royal Fine Arts Museums of Belgian Centre for Strip Bruxelles en scène BELvue museum Belgium (including Magritte Cartoons 57 Museum)

Constantin Meunier City of Brussels museum Hall St Géry Natural History Museum Museum – the King’s House

Antoine Wiertz Museum Horta Museum Océade BOZAR

Royal Army & Military Sortilège Planetarium Atomium History Museum

National Bank of Belgium Cinquantenaire Mini-Europe Museum Museum

Musical Instruments Former Coudenberg Museum Palace

Museums of the Far East

David & Alice van Buuren

Museum

Porte de Hal Jacques Brel Centre Koekelberg Basilica Public Aquarium Brussels Tram Museum

Source: Brussels Tourism Observatory ©OPT - Jean-Paul Remy - Jean-Paul ©OPT Remy - Jean-Paul ©OPT ©OPT - Jean-Paul Remy - Jean-Paul ©OPT Remy - Jean-Paul ©OPT

Cultural Tourist Services

2.1.4. National and International visitors to federal museums

28%

Non-resident in Belgium

Resident in Belgium

72%

Source : Source: Observatory of EFS Museums – Permanent survey of federal museums in Brussels: Royal Belgian Museums of Fine Arts, Natural History Museum, Royal Museums of Art & History and Musical Instruments Museum.

2.2. Cultural guided tours

2.2.1. Number of tours and number of participants from 2002 to 2010

2002 2003 2004 2005 2006 2007 2008 2009 2010

Total number of 5.781 6.040 7.196 9.205 10.167 8.331 8.047 7.374 7.023 guided tours

Total number of - - 237.412 293.624 259.440 286.892 258.808 241.747 182.631 participans

Source: GBB Guides, “Voir et Dire Bruxelles” and various other guided tour organisers (Brukselbinnenstebuiten, Culturama, Klare Lijn, La Fonderie, Seniorcentrum & Vizit). ©OPT - Jean-Paul Remy - Jean-Paul ©OPT Remy - Jean-Paul ©OPT ©OPT - Jean-Paul Remy - Jean-Paul ©OPT Remy - Jean-Paul ©OPT

Cultural Tourist Services

2.2.2. Languages used for guided tours

French 54% Dutch 25% English 14% German 7%

Source: GBB Guides, “Voir et Dire Bruxelles” and various other guided tour organisers (Brukselbinnenstebuiten, Culturama, Klare Lijn, La Fonderie, Seniorcentrum & Vizit).

59 ©OPT - Jean-Paul Remy - Jean-Paul ©OPT Remy - Jean-Paul ©OPT ©OPT - Jean-Paul Remy - Jean-Paul ©OPT Remy - Jean-Paul ©OPT

Cultural Tourist Services

3. Occasional and Recurrent events in Brussels

3.1. Occasional events

Participant numbers 2010 Title of Exhibition Venue Dates

118.000 Frida Kahlo BOZAR 16 January to 18 April 2010

104.000 El Greco BOZAR 04 February to 09 May 2010

60 86.000 Lucas Cranach BOZAR 20 October 2010 to 23 January 2011

55.000 Wim Delvoye BOZAR 20 October 2010 to 23 January 2011

45.848* I Medici MRAH 20 November 2009 to 18 April 2010

From Delacroix to Kandinsky: 40.187* MRBAB 15 October 2010 to 09 January 2011 Orientalism in Europe

34.000 Gilbert & George BOZAR 29 October 2010 to 23 January 2011

30.310 The Symbolism in Belgium MRBAB 26 March to 27 June 2010

27.662* The Silk Road MRAH 23 October 2009 to 07 February 2010

Paul Delvaux and the Ancient 6.107* MRBAB 23 October 2009 to 31 January 2010 World

The Orchid Pavilion. The art 5.516* MRBAB 14 October 2009 to 31 January 2010 of writing in China - Europalia

4.484* The Etruscans in Europe MRAH 09 October 2010 to 24 February 2011

Between Heaven and Hell. 2.939* MRAH 02 December 2010 to 24 April 2011 Dying in the Middle Ages

* Number of Visitors for 2010 ©OPT - Jean-Paul Remy - Jean-Paul ©OPT Remy - Jean-Paul ©OPT ©OPT - Jean-Paul Remy - Jean-Paul ©OPT Remy - Jean-Paul ©OPT

Cultural Tourist Services

3.2. Recurrent paid-for events

Participant Duration numbers 2010 Title of event Venue Dates (days)

13 to 22 August 100.000 Brussels Summer Festival Various 10 2010

76.000 Couleur Café Tour & Taxis 25 to 27 June 2010 3

72.000 Foire du Livre Tour & Taxis 04 to 08 March 2010 5

International Fantasy 65.000 Tour & Taxis 08 to 20 April 2010 13 Film Festival

Place du Grand 61 29 June & 01 July 50.000 Ommegang Sablon to 2 2010 Grand’Place

Ivo Van Damme King Baudouin 47.000 Memorial Athletics 27 August 2010 1 Meeting stadium

12 to 20 February 35.000 Festival Anima Flagey 9 2010

Botanique & Cirque 30.000 Nuits Botanique 07 to 16 May 2010 9 Royal

30.000 Brosella Théâtre de Verdure 10 to 11 July 2010 2

Thursdays from Late-night Museum 23.000 53 museums September to 13 openings December 2009

Cinéma Vendôme, Brussels Short Film Petit Théâtre 29 April to 09 May 22.500 11 Festival Mercellis & Salle 2010 Molière

21.000 Kunstenfestivaldesarts Various 07 to 29 May 2010 23

15.000 Museum Night Fever Museums Brussels 6 March 2010 1

Source : Tourism Observatory ©OPT - Jean-Paul Remy - Jean-Paul ©OPT Remy - Jean-Paul ©OPT ©OPT - Jean-Paul Remy - Jean-Paul ©OPT Remy - Jean-Paul ©OPT

Cultural Tourist Services

3.3. Recurrent free events

Participant Duration Title of event Venue Dates numbers 2010 (days)

26 November 2010 2.500.000 Winter Pleasures Various 38 to 02 January 2011

17 July to 22 August 1.500.000 Brussels Fair Boulevard du Midi 37 2010

02 July to 22 August 600.000 Bruxelles-les-Bains Quai des Péniches 21 2010

300.000 Brussels Jazz Marathon Various 28 to 30 May 2010 3

62 200.000 Euroferia Andaluza Atomium 03 to 06 June 2010 4

26 July to 05 Open Days at Royal 133.000 Royal Palace 42 Palace September 2010

100.000 La Nuit Blanche Various 02 October 2010 1

Brussels-Capital Region 100.000 Bruxelles Capitale 08 to 09 May 2010 2 Iris Festival

Open Day at European 100.000 Schuman 09 May 2010 1 Parliament

03 to 05 September 75.000 Beer festival weekend Grand’Place 3 2010

30.000 20 km of Brussels City centre 30 May 2010 1

Source: Brussels Tourism Observatory ©OPT - Jean-Paul Remy - Jean-Paul ©OPT Remy - Jean-Paul ©OPT ©OPT - Jean-Paul Remy - Jean-Paul ©OPT Remy - Jean-Paul ©OPT

Cultural Tourist Services

63 ©OPT - Jean-Paul Remy - Jean-Paul ©OPT Remy - Jean-Paul ©OPT Remy - Jean-Paul ©OPT ©OPT - Jean-Paul Remy - Jean-Paul ©OPT Remy - Jean-Paul ©OPT Remy - Jean-Paul ©OPT

IV. Transport

1. Air Transport

1.1. Brussels-National Airport

1.1.1. Number of passengers and transit passengers using the airport from 2000 to 2010.

Passagers completing journey at Brussels (millions) Total passengers (millions) 64 Passengers transiting via Brussels (millions)

25 000 000

21.590.000

20 000 000 17.180.000

14.740.000 15 000 000 14.900.000

10 000 000

6.840.000

5 000 000

2.242.085 0 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010

Source : Brutrends 200 – Brussels Airport ©OPT - Jean-Paul Remy - Jean-Paul ©OPT Remy - Jean-Paul ©OPT ©OPT - Jean-Paul Remy - Jean-Paul ©OPT Remy - Jean-Paul ©OPT

Transport

1.1.2. Number of passengers by month

2 000 000 1.859.878 1.783.191 1 800 000

1.573.377 1.619.868 1 600 000 1.589.514 1.689.849

1 400 000 1.279.431 1.323.443

1 200 000 1.078.521 1.171.023 1.177.481 1 000 000 1.035.030 800 000

600 000

400 000 65

200 000

July April May June March August January February October September November December

Source : Brutrends 200 – Brussels Airport ©OPT - Jean-Paul Remy - Jean-Paul ©OPT Remy - Jean-Paul ©OPT ©OPT - Jean-Paul Remy - Jean-Paul ©OPT Remy - Jean-Paul ©OPT

Transport

1.1.3. Passenger numbers by zone

2009 2010 12 000 000 -2% 10 000 000 8 000 000 6 000 000 4 000 000 5% 3% 11% 2 000 000 19% 193% -60% 0

Africa Far East Middle East European Union Non-EU Europe North America

Central & South America 66

Number of passengers 2010 % of total (millions)

European Union 10,5 62 % Non-EU Europe 2,31 14 % Afrique 1,9 11% North America 1,3 8 % Middle East 0,3 2 % Far East 0,5 3 % Central & South America 0,2 1 % TOTAL 16,97 100 %

Source : Brutrends 200 – Brussels Airport ©OPT - Jean-Paul Remy - Jean-Paul ©OPT Remy - Jean-Paul ©OPT ©OPT - Jean-Paul Remy - Jean-Paul ©OPT Remy - Jean-Paul ©OPT

Transport

1.1.4. Number of passengers to Top 20 destinations

700 000 2009 2010 -8% 600 000 -15% 0%

-5% 500 000 -3% 2% -3% -2% -2% 2% -2% 400 000

300 000 75%

200 000 13% -6% 14% 20% 20% -3% 4% 2% 100 000 67 0

ork viv Milan Y A Roma Lisbon el oronto Delhi Djerba Madrid London Genevo Antalya Chicago T T Barcelona Frankfurt New Hurghada Mumbai Casablanca Abu Dhabi Copenhagen

Outside Europe 2010 % of total 2010 % of total Europe

Madrid 566.873 9% New York 571.001 9% London 489.810 8% Chicago 236.840 4% Roma 460.127 7% Tel Aviv 158.548 3% Barcelona 448.151 7% Hurghada 146.672 2% Geneva 445.035 7% Casablanca 143.716 2% Frankfurt 406.901 6% Totonto 138.191 2% Milan 397.161 6% Delhi 131.231 2% Antalya 396.524 6% Djerba 129.226 2% Lisbon 388.919 6% Abu Dhabi 125.366 2% Copenhagen 386.108 6% Mumbai 123.876 2%

Source : Brutrends 200 – Brussels Airport ©OPT - Jean-Paul Remy - Jean-Paul ©OPT Remy - Jean-Paul ©OPT ©OPT - Jean-Paul Remy - Jean-Paul ©OPT Remy - Jean-Paul ©OPT

Transport

1.1.5. Flight movements at Brussels-National Airport

Type of flight 2010 % of total Change 2010-2009

Passenger fl ights (scheduled & 194.500 86 % -3 % charter)

Cargo fl ights 10.800 5 % -3 %

General aviation flights 13.300 6 % 4 %

Military flights 7.000 3 % 1 %

Total 225.600 100 % -3 %

68 Source : Brutrends 200 – Brussels Airport ©OPT - Jean-Paul Remy - Jean-Paul ©OPT Remy - Jean-Paul ©OPT ©OPT - Jean-Paul Remy - Jean-Paul ©OPT Remy - Jean-Paul ©OPT

Transport

1.1.6. Number of flights to Top 20 destinations

12 000 2009 2010

-34% 10 000

8 000

7% -13% -24% 6 000 12% -4% 12% -15% -7% -1% 69

4 000 -2%

2 000 0% 100% 3% -14% -6% -10% -2% -2% -1%

Milan Roma Berlin Vienna Djerba Delhi London Genevo Madrid Munich Tel Aviv Chicago Toronto Frankfurt New York Monastir Hurghada Casablanca Marrakech Copenhagen

Europe 2010 % of total Outside Europe 2010 % of total

Milan 6.662 6 % New-York 3.454 14% London 6.511 6 % Tel Aviv 1.465 6% Geneva 5.485 4 % Chicago 1.409 6% Madrid 5.348 5 % Casablanca 1.243 5% Frankfurt 5.300 5 % Monastir 966 4% Copenhagen 5.247 4 % Hurghada 914 4% ork viv Milan Y A Roma Roma 4.746 4Lisbon % Djerbael oronto897 Delhi Djerba 4% Madrid London Genevo Antalya Chicago T T Barcelona Frankfurt New Hurghada Mumbai Casablanca Abu Dhabi Munich 4.717 5 %Copenhagen Marrakech 761 3% Berlin 4.653 4 % Toronto 724 3% Vienna 4.521 5 % Delhi 721 3%

Source : Brutrends 200 – Brussels Airport ©OPT - Jean-Paul Remy - Jean-Paul ©OPT Remy - Jean-Paul ©OPT ©OPT - Jean-Paul Remy - Jean-Paul ©OPT Remy - Jean-Paul ©OPT

Transport

1.1.7. Hotels in Zaventem

Overnight Length of stay Occupancy Arrivées stays (days) rate

2004 80.194 105.302 1,3 70,66 %*

2005 73.500 96.030 1,3 67,86 %

2006 80.268 99.001 1,2 70,46 %

2007 79.675 100.778 1,3 -

2008 87.552 111.457 1,3 66,4 %

70 2009 90.614 112.458 1,2 59,3 % 2010 99.156 122.322 1,2 64,9 %

Source: DGSIE & Brussels Tourism Observatory – (*) from June to September 2004 only.

1.1.8. Access to the airport

Access by train Access by car Access by taxi

3 500 000 3 222 781 3 100 206 3 100 266 3 011 860 3 000 000 2 717 415 2 427 291 2 500 000 2 311 471 2 362 792 2 036 469 2 264 833 2 000 000 2 288 035 2 211 858 2 308 624 2 118 474

1 500 000

1 000 000 615 000 593 000 628 000 589 000 525 000 500 000 480 000 485 000 Source : Brutrends 2010 – Brussels Airport 0 2004 2005 2006 2007 2008 2009 2010 ©OPT - Jean-Paul Remy - Jean-Paul ©OPT Remy - Jean-Paul ©OPT ©OPT - Jean-Paul Remy - Jean-Paul ©OPT Remy - Jean-Paul ©OPT

Transport

1.1.9. Passenger profile

Age 4 % 7 % 9% 14% Over 65 years old 54 - 65 years old 45 - 54 years old 35 - 44 years old 23% 25 - 34 years old 18 - 24 years old 21% 0 - 17 years old

22%

71 Reason for fl ying Travel Type of classe 2 % 80 68% 60 32% 40 Economy 20 0 Business - First Leisure Business

98% Frequency and number of return flights Type of group per year

60 53% 40% 60 40 32% 21% 23% 40 16% 15% 20 20 0 0 1 2 - 4 5 - 10 10 or more Alone Couple Group of more than 2 people

Nationality

52 51% 51 50 49% 49 48 International Belgian ©OPT - Jean-Paul Remy - Jean-Paul ©OPT Remy - Jean-Paul ©OPT ©OPT - Jean-Paul Remy - Jean-Paul ©OPT Remy - Jean-Paul ©OPT

Transport

1.2. Brussels-South Charleroi Airport

1.2.1. Number of passengers using Brussels-South Charleroi Airport from 2000 to 2010

6 000 000 5 200 000

5 000 000

4 000 000 3 937 187

3 000 000 2 957 026

72 2 034 797 2 458 255 2 000 000 2 166 360 1 873 349 1 700 000 1 279 000 1 000 000 773 431 255 322 0 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010

1.2.2. . Number of flight movements at Brussels-South Charleroi Airport from 2000 to 2010

90 000 79 487 80 011 80 000 81 726 66 404 70 000 64 237 65 952 57 055 70 724 60 000 63 140 61 182 50 000 57 216 40 000 30 000 20 000 10 000 0 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010

Source : Brussels South Charleroi Airport ©OPT - Jean-Paul Remy - Jean-Paul ©OPT Remy - Jean-Paul ©OPT ©OPT - Jean-Paul Remy - Jean-Paul ©OPT Remy - Jean-Paul ©OPT

Transport

2. Rail transport

For reasons of confidentiality, the NMBS/SNCB (National Belgian Railways operator), Thalys and Eurostar do not give out the results of the amount of railway traffic on their lines.

2.1. International trains: Thalys

2.1.1. Number of Thalys passengers from 2000 to 2010

4 500 000

4 000 000 3 819 058 3 545 648 3 404 310 3 500 000 3 251 912 3 822 951 3 796 678 3 154 682 3 634 299 73

3 000 000 3 211 235 3 201 519 3 049 200 2 500 000

2 000 000

1 500 000

1 000 000

500 000

0 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010

Source: SNCB – Thalys International ©OPT - Jean-Paul Remy - Jean-Paul ©OPT Remy - Jean-Paul ©OPT ©OPT - Jean-Paul Remy - Jean-Paul ©OPT Remy - Jean-Paul ©OPT

Transport

2.1.2. Passenger profile

Age

• 39% of passengers are under 35 years old • 79% of passengers are working

Starting point

40%

35%

30% 74 25%

20%

15%

10%

0% France Belgium Netherlands Germany Other countries

Type of passenger

54% 52% 50% 48% 46% Leisure Business

54% 52% 50% 48% 46% Loisirs Business ©OPT - Jean-Paul Remy - Jean-Paul ©OPT Remy - Jean-Paul ©OPT ©OPT - Jean-Paul Remy - Jean-Paul ©OPT Remy - Jean-Paul ©OPT

Transport

% of total passengers

80% 72% 70% 60% 50% 40% 28% 30% 20% 10% 0% 75 Confort 1 Confort 2

Source: SNCB – Thalys International

2.2. International trains: Eurostar

2.2.1. Number of Eurostar passengers to and from Brussels from 2000 to 2010

The number of incoming travellers went up from 9.2 million to 9.5 million in 2010, representing a 3% rise compared to the previous year.

Source : Eurostar

2.3. International trains: other than Thalys and Eurostar

In 2010, 9.5 million international travel tickets were sold in Belgium, not including Eurostar and Thalys.

Source : SNCB ©OPT - Jean-Paul Remy - Jean-Paul ©OPT Remy - Jean-Paul ©OPT Remy - Jean-Paul ©OPT ©OPT - Jean-Paul Remy - Jean-Paul ©OPT Remy - Jean-Paul ©OPT Remy - Jean-Paul ©OPT

V. Visitor profile

L’Observatoire du Tourisme is charged by the Commission Communautaire française de la Région Bruxelles-Capitale to obtain statistics about the profile of tourists visiting Brussels.

In this framework, its objectives are: • to describe the socio-economic profiles of day-trip visitors, tourists and business visitors to Brussels. • to analyse their behaviour in Brussels: e.g. types of transport used, accommodation, spending, etc. • to identify their intentions to visit Brussels again in the future.

The specialist company “Research Solution” interviewed tourists, day-trip visitors, business visitors and gay visitors to Brussels.

The interviews were conducted between April and October 2010, in specific tourist areas (e.g. railway stations, airport, 76 trade shows, tourist attractions, etc.). Each interview was conducted face-to-face over 8 minutes, using a questionnaire, by multilingual interviewers. The interviewees came from France, the UK, Germany, Spain and Belgium (day-trip visitors only).

1. Residential tourism

1.1. Profile

1.1.1. Place of residence

30% 26% 25% 23% 21% 20%

15% 13%

9% 10% 8%

0% France UK Spain Germany Netherlands Other

• 42% of respondents travel as a couple ©OPT - Jean-Paul Remy - Jean-Paul ©OPT Remy - Jean-Paul ©OPT ©OPT - Jean-Paul Remy - Jean-Paul ©OPT Remy - Jean-Paul ©OPT

Visitor profile

1.1.2. Reason for visit

Interesting city 35% To relax 23% Cultural and historical heritage 22% Friend, family 20% Reputation of the city 18% Recommendation by others 17% General atmosphere 16% Included in a circuit 15% Shopping 13% Gastronomy 8% Close to home 7% Sporting or cultural event 6% 77 Night life 6% Gift 3% Discovering new quaters 3% Taking up a promotional offer 2%

0% 5% 10% 15% 20% 25% 30% 35% 40%

1.2. Means of local transport 1.2.1. To Brussels

Train 19%

Car 16%

Regular airline 14%

Eurostar 14%

Low cost airline 14%

Thalys 12%

Bus 11%

Other 2%

0% 2% 4% 6% 8% 10% 12% 14% 16% 18% 20% ©OPT - Jean-Paul Remy - Jean-Paul ©OPT Remy - Jean-Paul ©OPT Remy - Jean-Paul ©OPT ©OPT - Jean-Paul Remy - Jean-Paul ©OPT Remy - Jean-Paul ©OPT Remy - Jean-Paul ©OPT

Visitor profile

1.2.2. In Bruxelles

By foot 64%

Public transport 40%

Taxi 15%

Private car 12%

Rental car 4%

Bike, Villo 4%

Other 13%

78 0% 10% 20% 30% 40% 50% 60% 70%

The visitors queried give an average score of 7.3/10 for the quality of public transport in Brussels.

1.3. Housing 1.3.1. Type

70% 59% 60%

50%

40%

30% 23% 20% 8% 10% 5% 5%

0% Hotel Friends, Family Youth accommodation Bed and breakfast Other

29% of tourists queried spend between 50 € and 99 € on a night in a hotel. The rate of satisfaction with the accommodation provided is 7.75/10 on average. ©OPT - Jean-Paul Remy - Jean-Paul ©OPT Remy - Jean-Paul ©OPT ©OPT - Jean-Paul Remy - Jean-Paul ©OPT Remy - Jean-Paul ©OPT

Visitor profile

1.3.2. Attendance of hotels according to their classifications

zzzzz 4 %

zzzz 14 %

zzz 36 %

zz 14 %

z 2 %

1.3.3. Essential elements for quality accommodation 79

Cleanliness 47%

Service 45%

Price 42%

Bedding 29%

A warm welcome 26%

Breakfast 17%

Location 14%

Hospitality in one’s own native language 13%

Internet comments 7%

Availability of tourist information 5%

Eco labeling 3%

0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50% ©OPT - Jean-Paul Remy - Jean-Paul ©OPT Remy - Jean-Paul ©OPT Remy - Jean-Paul ©OPT ©OPT - Jean-Paul Remy - Jean-Paul ©OPT Remy - Jean-Paul ©OPT Remy - Jean-Paul ©OPT

Visitor profile

1.4. Activities 1.4.1. Activities planned or undertaken

Walking in the city 67% Visit historic buildings 42% Shopping 38% Visiting restaurants 36% Visiting cafés 35% Visiting museums 21% Tour in the city 14% Gastronomic visit 14% Nightlife 9% Attraction 8% 80 Rummaging around the flea markets 7% Visiting an exhibition 5% City tour by bike 3%

0% 10% 20% 30% 40% 50% 60% 70% 80%

1.4.2. Avis of the attraction (/10)

Contents Price Welcome

Atomium 7,8 7,5 7,7 Royal Fine Arts Museums of Belgium (including Magritte 8,5 7,9 8,4 Museum) Mini Europe 7,8 7,1 7,6 Cinquantenaire Museum 8,1 7,8 7,9 Musical Instruments Museum 7,8 7,9 8,0 Belgian Centre for Strip Cartoons 8,4 7,9 8,0 Horta Museum 8,3 7,8 8,2 Museums of the Far East 7,9 7,8 7,9 City of Brussels museum – the King’s House 8,0 7,9 8,0

The merits of Brussels are described as the city being a city of art, architecture, and monuments (30 %); 29 % of respondents find local residents to be friendly and 28 % consider it a beautiful capital city. 63% feel Brussels does not have any downsides. ©OPT - Jean-Paul Remy - Jean-Paul ©OPT Remy - Jean-Paul ©OPT ©OPT - Jean-Paul Remy - Jean-Paul ©OPT Remy - Jean-Paul ©OPT

Visitor profile

2. Excursionists

2.1. Profile

2.1.1. Place of residence

50% 46% 45%

40%

35%

30%

25% 21% 81 20% 13% 15% 11% 9% 10%

0% Belgium France United Kingdom Germany Netherlands

80 % of those queried organised their trip themselves. 46 % of excursionists came with friends and 34% as a couple. ©OPT - Jean-Paul Remy - Jean-Paul ©OPT Remy - Jean-Paul ©OPT Remy - Jean-Paul ©OPT ©OPT - Jean-Paul Remy - Jean-Paul ©OPT Remy - Jean-Paul ©OPT Remy - Jean-Paul ©OPT

Visitor profile

2.1.2. Reason for visit

Interesting city 31% To relax 24% Included in a circuit 19% Shopping 19% Cultural and historical heritage 18% Friend, family 18% General atmosphere 18% Reputation of the city 15% Recommendation by others 12% Close to home 9% Gastronomy 7% Night life 6% Sporting or cultural event 3% 82 Gift 3% Discovering new quaters 3% Taking up a promotional offer 1%

0% 5% 10% 15% 20% 25% 30% 35%

• The merits are that Brussels is a beautiful capital city (24%) plus the fact that people are friendly and Brussels being a city of art, architecture and monuments (22%). • 57% feel Brussels does not have any downsides.

2.2. Means of local transport

2.2.1. To Brussels

40% 35% 33% 35% 30% 25% 20% 17% 15% 10% 5% 4% 4% 5% 2% 2% 0% Car Train Bus Thalys Low cost Regular air Eurostar Other airline ©OPT - Jean-Paul Remy - Jean-Paul ©OPT Remy - Jean-Paul ©OPT ©OPT - Jean-Paul Remy - Jean-Paul ©OPT Remy - Jean-Paul ©OPT

Visitor profile

2.2.2. In Brussels

70% 63% 60%

50%

40%

30% 26% 20% 20% 14%

10% 3% 1% 1% 0% By foot Public Private car Taxi Rental car Bike, Villo Other transport

83 2.3. Activities

2.3.1. Activities planned or undertaken

Walking in the city 66% Shopping 39% Visiting cafés 35% Visit historic buildings 32% Visiting restaurants 29% Visiting museums 12% Tour in the city 11% Gastronomic visit 9% Attraction 8% Nightlife 6% Rummaging around the flea markets 4% Visiting an exhibition 3% City tour by bike 1%

0% 10% 20% 30% 40% 50% 60% 70% ©OPT - Jean-Paul Remy - Jean-Paul ©OPT Remy - Jean-Paul ©OPT Remy - Jean-Paul ©OPT ©OPT - Jean-Paul Remy - Jean-Paul ©OPT Remy - Jean-Paul ©OPT Remy - Jean-Paul ©OPT

Visitor profile

3. Business tourism

3.1. Profile

3.1.1. Place of residence

40% 34% 35%

30%

25%

20% 84 14% 14% 15% 10% 9% 10%

0% France United Kingdom Germany Netherlans Spain

• On average, the business travellers queried had previously been to Brussels 18 times, staying an average 3.2 days • 48% travel in alone and 47% travel in with colleagues • For 56% of business travellers, their trip is organised by their company. ©OPT - Jean-Paul Remy - Jean-Paul ©OPT Remy - Jean-Paul ©OPT ©OPT - Jean-Paul Remy - Jean-Paul ©OPT Remy - Jean-Paul ©OPT

Visitor profile

3.1.2. Reason for travel

60% 53%

50%

40%

30%

20% 15% 11% 9% 10% 2% 0% An appointment A seminar A congress An EU meeting Other Affairs 85

• The tourists queried give an average score of 8.1/10 for the quality of the capital’s conferencing facilities. • The merits are that local residents are friendly (20%), the fact that Brussels is the Capital of Europe (18%) and that it is a beautiful capital city (15%). • 47% feel Brussels does not have any downsides. • 16% of tourists extend their business trip with a couple of days of leisure, with 69% of them choosing to remain in Brus- sels.

3.1.3. Conference premises

35% 33%

30% 25% 25%

20% 18% 17%

15%

10%

4% 5% 3%

0% Company, Hotel A conference Institutions Special venues Fair / exhibition agency room européennes

The main feature those queried look for in a conference facility is the technological equipment available. ©OPT - Jean-Paul Remy - Jean-Paul ©OPT Remy - Jean-Paul ©OPT Remy - Jean-Paul ©OPT ©OPT - Jean-Paul Remy - Jean-Paul ©OPT Remy - Jean-Paul ©OPT Remy - Jean-Paul ©OPT

Visitor profile

3.2. Means of local transport

3.2.1. To Brussels

Thalys 32%

Regular airline 20%

Car 18%

Train 17%

Eurostar 10%

86 Low cost airline 2%

Bus 1%

Other 1%

0% 5% 10% 15% 20% 25% 30% 35%

3.2.2. In Brussels

Taxi 41%

Public transport 36%

By foot 25%

Private car 16%

Rental car 5%

Bike, Villo 1%

Other 8%

0% 5% 10% 15% 20% 25% 30% 35% 40% 45%

The tourists queried give an average score of 7.4/10 for the quality of public transport in Brussels. ©OPT - Jean-Paul Remy - Jean-Paul ©OPT Remy - Jean-Paul ©OPT ©OPT - Jean-Paul Remy - Jean-Paul ©OPT Remy - Jean-Paul ©OPT

Visitor profile

3.3. Housing

3.3.1. Places

90% 83% 80% 70% 60% 50% 40% 30% 20% 87 8% 7% 10% 2% 0% Hotel Friends, Family Bed and breakfast Other

• 45% of tourists queried spend between 100 € and 199 € on a night in a hotel. • The rate of satisfaction with the accommodation provided is 8/10 on average.

3.3.2. Hotel bookings in consideration of their classifications

zzzzz 4 %

zzzz 24 %

zzz 38 %

zz 1 2 %

z 1 %

N.B. 21% of tourists attach importance to their accommodation carrying the eco label. ©OPT - Jean-Paul Remy - Jean-Paul ©OPT Remy - Jean-Paul ©OPT Remy - Jean-Paul ©OPT ©OPT - Jean-Paul Remy - Jean-Paul ©OPT Remy - Jean-Paul ©OPT Remy - Jean-Paul ©OPT

Visitor profile

3.3.3. Elements essential for quality accommodation

Cleanliness 61% Service 51% Bedding 45% A warm welcome 31% Price 26% Breakfast 25% Hospitality in one’s native language 18% Location 10% Internet comments 5% Availability of tourist information 2% 88 Eco labeling 2%

0% 10% 20% 30% 50% 40% 60% 70%

3.4. Activities

3.4.1. Activities planned or undertaken

Visiting restaurants Walking in the city Visiting cafés Shopping Gastronomic visit Visit historic buildings Visiting museums Visiting an exhibition Tour in the city Nightlife Rummaging around the flea markets Attraction City tour by bike

0% 10% 20% 30% 40% 50% 60% ©OPT - Jean-Paul Remy - Jean-Paul ©OPT Remy - Jean-Paul ©OPT ©OPT - Jean-Paul Remy - Jean-Paul ©OPT Remy - Jean-Paul ©OPT

Visitor profile

3.4.2. Tourist facilities already visited

100% 88% 90% 80% 70% 60% 50% 40% 30% 20% 9% 8% 8% 10% 5% 0% Nothing Mini-Europe Atomium Royal Fine Arts Museum Cinquentenaire Museum 89 of Belgium (including Magritte Museum) ©OPT - Jean-Paul Remy - Jean-Paul ©OPT Remy - Jean-Paul ©OPT Remy - Jean-Paul ©OPT ©OPT - Jean-Paul Remy - Jean-Paul ©OPT Remy - Jean-Paul ©OPT Remy - Jean-Paul ©OPT

Visitor profile

4. Gay tourism

The Tourism Observatory has commissioned Action multimedia / Citegay to conduct a survey into the perception of Brussels as a gay destination. This survey took three months and queried 181 people.

4.1. City breaks

4.1.1. Frequency

• 83% of gay tourists make more than one city break a year. • 23% of gay tourists travel out on more than 4 a year. 90

4.1.2. Reservations

30% 27%

25% 22% 20% 15% 15% 13% 12% 11% 10%

0% 2 to 3 months 4 to 6 months 6 months Between two 1 to 2 weeks Less than a week to one year weeks and one month ©OPT - Jean-Paul Remy - Jean-Paul ©OPT Remy - Jean-Paul ©OPT ©OPT - Jean-Paul Remy - Jean-Paul ©OPT Remy - Jean-Paul ©OPT

Visitor profile

4.1.3. Preparation

4.1.3.1. Self-organised

100% 61% 50% 25% 3% 10% 0% Always Often Sometimes Never

4.1.3.2. By a travel agency or a tour operator

91 100% 48% 50% 28% 24%

0% Often Sometimes Never

4.1.3.3. By an online travel agency

60% 57% 50% 40% 30% 21% 22% 20% 10% 0% Often Sometimes Never

4.1.3.4. By a travel agency specialising in gay-friendly trips

100%

50% 36% 34% 30% 1% 0% Sometimes Never Often Always ©OPT - Jean-Paul Remy - Jean-Paul ©OPT Remy - Jean-Paul ©OPT Remy - Jean-Paul ©OPT ©OPT - Jean-Paul Remy - Jean-Paul ©OPT Remy - Jean-Paul ©OPT Remy - Jean-Paul ©OPT

Visitor profile

4.2. Choice of destination

4.2.1. Sources of inspiration

Friends 67% Internet 59% Gay HotSpot network 36% Family 31% Blogs 28% Press 24% Colleagues 13%

0% 10% 20% 30% 40% 50% 60% 70% 80% 92

4.2.2. Reason for choice

Nightlife / clubbing 74% Gay events 58% Shopping 52% Romantic weekend 35% Travel deals 31% Visiting friends / family 19% Cultural events 12%

0% 10% 20% 30% 40% 50% 60% 70% 80%

4.2.3. Budget

60% 40% 40% 27% 14% 20% 10% 9% 0% 201 - 400 401 - 600 601 - 800 0- 200 more than 801 ©OPT - Jean-Paul Remy - Jean-Paul ©OPT Remy - Jean-Paul ©OPT ©OPT - Jean-Paul Remy - Jean-Paul ©OPT Remy - Jean-Paul ©OPT

Visitor profile

4.3. Housing

4.3.1. Places

70% 65% 60% 50% 43% 36% 40% 28% 30% 20% 6% 10% 2% 0% Hotel Friends Family Youth Other Bed and breakfast accomodation 93

4.3.2. Criteria for choosing paid accommodation

120% 96% 100% 86% 70% 70% 80% 56% 60% 40% 20% 7% 7% 6% 0%

Price

Gay-friendly Style of hotel People-friendly Star classification accomodation Location in the city Recommendation Eco-friendly label ©OPT - Jean-Paul Remy - Jean-Paul ©OPT Remy - Jean-Paul ©OPT Remy - Jean-Paul ©OPT ©OPT - Jean-Paul Remy - Jean-Paul ©OPT Remy - Jean-Paul ©OPT Remy - Jean-Paul ©OPT

Visitor profile

4.4. Opinion of Brussels

Trendy Cultural 39% Vibrant 31% Multi-ethnic 30% Open-minded 25% Drab 24% Cosmopolitan 18% Cool 18% Dynamic 17% Creative 15% Friendly 13% Boring 10% Administrative 7% 94 Good quality of life 6%

0% 5% 10% 15% 20% 25% 30% 35% 40%

4.5. Have you been to Brussels over the past 5 years?

36%

Yes No

64% ©OPT - Jean-Paul Remy - Jean-Paul ©OPT Remy - Jean-Paul ©OPT ©OPT - Jean-Paul Remy - Jean-Paul ©OPT Remy - Jean-Paul ©OPT

Visitor profile

4.5.1. Means of local transport

60% 52% 40% 23% 17% 20% 9% 0% Train Car Airplane Bus

4.6. Housing

53% 100% 24% 23% 0% 95 Hotel Youth accomodation Friends

4.6.1. Reason for trip

50% 43% 40% 30% 18% 20% 15% 13% 11% 10% 0% Partying Romantic A cultural event Other Looking to pick with friends weekend someone up

4.6.2. Length of stay

80% 59% 60% 40% 30% 7% 20% 3% 1% 1% 0% 1 night 2 nights 3 nights 4 nights 5 nights 6 nights ©OPT - Jean-Paul Remy - Jean-Paul ©OPT Remy - Jean-Paul ©OPT Remy - Jean-Paul ©OPT ©OPT - Jean-Paul Remy - Jean-Paul ©OPT Remy - Jean-Paul ©OPT Remy - Jean-Paul ©OPT

V. Sustainable tourism

On a European level, the NECSTouR network, which assemble European active regions in sustainable tourism, is developing and coordinating the lines of force of sustainable tourism.

Their goals are:

On an economic level:

• Assuring long-term prosperity, viability and competitiveness, for the tourist destinations and the business. • Offering quality employment opportunities. Offering equitable conditions and an equitable salary for all the employees, avoiding all kind of discrimination.

On a social level: • Improving life quality of the local communities through tourism. To embark them in the planning and the management. 96 • Offering a sure, satisfying and fulfilling experience at the visitors. Attainable to everyone without any discriminated form (gender, race, religion, disability).

On a cultural and on an Environmental level:

• Minimizing pollution and deterioration of the local and global environment. Minimizing scarce resources through

tourism. • Maintaining and reinforcing the biodiversity and cultural wealth. Contributing to their appreciation and conservation.

Profile of the tourist

Total number or visitor arrivals or overnight stays per month in Brussels

Arrivals 232.138 Nights 433.105

Source : DGSIE - 2009

NOTE

• Average spend per tourist : 572 €

Source : Profile study of tourists in Brussels – for the Tourism Observatory in Brussels - December 2010 ©OPT - Jean-Paul Remy - Jean-Paul ©OPT Remy - Jean-Paul ©OPT ©OPT - Jean-Paul Remy - Jean-Paul ©OPT Remy - Jean-Paul ©OPT

Sustainable tourism

Estimation of the total number of excursionists per year or per month

4.819.000

Source : WES, NRIT and Sofres 2001

NOTE

This figure covers all excursions setting out from home and the excursions to Brussels undertaken as part of a residential stay. The markets examined are Belgium, France, The Netherlands and Germany.

Average spend per excursionist 97 154 €

Source : Profile study of tourists in Brussels – for the Tourism Observatory in Brussels - December 2010

Relative contribution (share) of tourism to the local economy of the destinations, i.e. the revenue generated by tourism seen as a percentage rate of the gross added value of the city of destination

2.312,9 millions d’€

Source : Update of the socioeconomic indicators relating to tourism in the Brussels Region – Actiris – November 2010

Performance of tourism businesses

Average annual percentage rate of hotel occupancy (bed-places and rooms)

71 %

Source : Mkg Hospitality - 2009 ©OPT - Jean-Paul Remy - Jean-Paul ©OPT Remy - Jean-Paul ©OPT Remy - Jean-Paul ©OPT ©OPT - Jean-Paul Remy - Jean-Paul ©OPT Remy - Jean-Paul ©OPT Remy - Jean-Paul ©OPT

Sustainable tourism

Percentage rate of businesses involved in co-operative tourism

Bed & Brussels 78 Number of family Greeters 36 Nomber of Greeters Voir et Dire Bruxelles 50 Nomber of propriétaires

NOTE « Fair, co-operative tourism that is in keeping with a «responsible» and «equitable» perspective, but which is more directly associated with solidarity projects: whether this is tour operators who support development 98 schemes, or whether a portion of the trip price is made to go towards financing rehabilitation projects or social projects. »

RevPar

74,24 %

Source : Mkg Hospitality - 2009

Customer satisfaction

Visitor satisfaction rate in percent

Intention to return 76 %

Source : Source: Profile study of tourists in Brussels – for the Tourism Observatory in Brussels - December 2010

Percentage rate of tourists returning to the city of destination (within 5 years)

2,5 %

Sustainable tourism

Visitor satisfaction rate of value for money in percent

66 %

Source : Analysis of MICE customers in Brussels and their perception of the city – for the Tourism Observatory in Brussels – May 2010

Social impact

Number of bed-places per 100 persons of the local population

2,8 99 Number of beds 31.170 Number of residents 1.099.175

Source : DGSIE / Statbel 2009

Ratio of the number of tourists compared to the local population

259,4

Number of tourists 2.851.689 Population 1.099.175

Source : DGSIE – Bed & Brussels and Statbel – 2009

Quantity and quality of employment

Total employment in the sector as a percentage rate of the total employment

Employment 4,9 % Self-employment 7,5 %

Source : INASTI and Actiris ©OPT - Jean-Paul Remy - Jean-Paul ©OPT Remy - Jean-Paul ©OPT Remy - Jean-Paul ©OPT ©OPT - Jean-Paul Remy - Jean-Paul ©OPT Remy - Jean-Paul ©OPT Remy - Jean-Paul ©OPT

Sustainable tourism

Percentage rate of the seasonal employment

20 Total Total number Less than 5 5 to 9 10 to 19 Activity sector employees number of of businesses employees employees employees and above respondents queried Accommodation 2 5 6 7 20 25 Traditional food 39 26 10 9 84 160 service Total 41 31 16 16 104 185

Source : Actiris - Brussels Employment Observatory, Inventory of the Brussels hotel, restaurant and café sector - Septembre 2009.

100 NOTE Businesses calling on outside workers The large majority of businesses call on supplementary workers on a continuous basis, year round

Total employment in the sector as a percentage rate of total employment

21,7 %

Source : Actiris

Percentage rate of employees in the tourist industry who have the occupational qualifications required to fill posts at basic, intermediary and advanced level

Low skilled 45 % Medium skilled 39 % Highly qualified 16 %

Source : Actiris - Brussels Employment Observatory, Inventory of the Brussels hotel, restaurant and café sector - September 2009. ©OPT - Jean-Paul Remy - Jean-Paul ©OPT Remy - Jean-Paul ©OPT ©OPT - Jean-Paul Remy - Jean-Paul ©OPT Remy - Jean-Paul ©OPT

Sustainable tourism

Gender Equality

Breakdown of employees working in the hotel, restaurant and café industry

Hommes 64,4 % Women 35,6 %

Source : Actiris - Brussels Employment Observatory, Inventory of the Brussels hotel, restaurant and café sector - September 2009.

Equality - Accessibility 101

Percentage rate of hospitality businesses that meet the accessibility standards set out

Sites, attractions and museums 31 %

Source : Brussels for All

Percentage rate of accessible commercial accommodation premises

Hotels 34 %

Source : Brussels for All

Availability of local public transport and vehicles accessible to wheelchair users, per mode of transport

Train Yes Bus No Tram No Metro No – 20 metro stations are accessible Taxi Yes

Sources : Brussels for All and Brussels Mobility ©OPT - Jean-Paul Remy - Jean-Paul ©OPT Remy - Jean-Paul ©OPT Remy - Jean-Paul ©OPT ©OPT - Jean-Paul Remy - Jean-Paul ©OPT Remy - Jean-Paul ©OPT Remy - Jean-Paul ©OPT

Sustainable tourism

Reduction of the impact of transport

Average duration of stay

In general 3,7 jours In commercial accommodation 1,9 jours

Sources : DGSIE and Profile study of tourists in Brussels – for the Tourism Observatory in Brussels - December 2010

Share of the various modes of transport

Train 45 % 102 Airplane 28 % Car 16 % Bus 11 % Other 2 %

Source : Analysis of MICE customers in Brussels and their perception of the city – for the Tourism Observatory in Brussels – May 2010

Share of local transport or soft mobility

By foot 64 % Public transport 40 % Bike, Villo 4 % Other 13 %

Source : Analysis of MICE customers in Brussels and their perception of the city – for the Tourism Observatory in Brussels – May 2010 ©OPT - Jean-Paul Remy - Jean-Paul ©OPT Remy - Jean-Paul ©OPT ©OPT - Jean-Paul Remy - Jean-Paul ©OPT Remy - Jean-Paul ©OPT

Sustainable tourism

Management of sustainable tourism practices

Percentage rate of businesses holding recognised eco-certification

Hotels 19 % Recreational Infrastructure 5 %

Source : IBGE

List of hotels awarded eco-label in 2009 by the IBGE (Brussels Environmental Management Institute): 103

zzz Radisson Blu Royal Hotel

Le Méridien Brussels Hôtel Le Plaza Brussels Silken Berlaymont Brussels Radisson Blu Eu Hotel Brussels Crowne Plaza Brussels - Le Palace Louise Hotel Martin’s Central Park zz NH Hotel Du Grand Sablon NH Stephanie Sleep Well Youth Hostel Ancienne Belgique Aquarium Public De Bruxelles - Centre D’aquariologie Ferme Du Parc Maximilien Ferme Nos Pilifs

Four Points By Sheraton Brussels Sheraton Brussels Hotel Hotel Amigo Brussels Hotel Café Pacific z Hôtel La Légende Saint Nicolas Hilton Brussels City Thon Stanhope Hotel Muséum Des Sciences Naturelles

Source : IBGE ©OPT - Jean-Paul Remy - Jean-Paul ©OPT Remy - Jean-Paul ©OPT Remy - Jean-Paul ©OPT ©OPT - Jean-Paul Remy - Jean-Paul ©OPT Remy - Jean-Paul ©OPT Remy - Jean-Paul ©OPT

Sustainable tourism

Waste Management

Waste volume of the city of destination (in tonnes per year)

Number of tonnes of non-household waste 1.750.000

Number of tonnes of household waste 400.000

Number of tonnes of waste per sector of the 3,85 hotel, restaurant and café industry

Source : IBGE 104

NOTE With regard to waste, globally speaking, the only recurrent data are those from the waste collections handled by ABP (or Bruxelles-Propreté). These data relates to household and similar waste (local trading premises and others that have a contract in place with ABP and whose waste is collected on the same runs as those of family households, and which cannot be distinguished as such). No data are available as to ABP’s commercial contracts (for reasons of «commercial confidentiality»). However, estimates as the amount of waste generated are made as part of specific studies conducted by Bruxelles Environnement.

Waste water

Evacuated by a sewage system (total or amount deriving from tourism)

Water: the IBGE (Brussels Environmental Management Institute) is currently working on a «Report on the environmental effects” as part of its water management draft plan. This document will include a section «situation status inventory» and should be available by the spring of 2011.

With regard to the link-up to the sewage system (whose waste water is treated), some homes and industrial buildings remain to be connected. The waste water generated by these premises goes directly into the natural environment and the Canal (some quarters in Uccle, some homes and businesses at the centre close to the Canal, …).

Source : IBGE ©OPT - Jean-Paul Remy - Jean-Paul ©OPT Remy - Jean-Paul ©OPT ©OPT - Jean-Paul Remy - Jean-Paul ©OPT Remy - Jean-Paul ©OPT

Sustainable tourism

Use of energy

Total energy consumption (or carbon emissions) by tourist facilities

From an energy/carbon emissions perspective: the main source is the Region’s energy balance sheet. Considering three sectors, the energy balance sheet is as follows:

Light Heavy Other oil Natural Electricity % of Other Total fuel fuel products gas H.T. total

Horeca 1.6 0 0 8.7 9.3 0,1 19.7 4 %

Railway 0.6 0 0 2.4 7.5 0 10.5 2 % 105 Public transport (excluding 0.2 0 0 2.3 6.1 0 8.6 2 % railway) Museums, 0.1 0 0 2.8 1.8 0 2.3 1 % libraries

Source : IBGE ©OPT - Jean-Paul Remy - Jean-Paul ©OPT Remy - Jean-Paul ©OPT Remy - Jean-Paul ©OPT ©OPT - Jean-Paul Remy - Jean-Paul ©OPT Remy - Jean-Paul ©OPT Remy - Jean-Paul ©OPT

Sustainable tourism

Protection of biodiversity

Ecological potential of the city of destination Percentage rate of the city of destination (in km²) considered to be protected

Brussels is a green city. Close to 50% or around 8,000 hectares of the city’s land surface area is covered by woods and forests, parks and green spaces, private gardens, agricultural land, wasteland, playgrounds, cemeteries, etc. As such, Brussels is home to sometimes unexpected natural treasures, which are described in greater detail below. All species present (bacteriological, single-cell, mycological, vegetable and animal), their genetic heritage, the reciprocal interactions they generate and their ecosystems constitute the biodiversity of Brussels.

Sadly, this biodiversity, in much the same way as is occurring elsewhere, is currently at risk. The rising urbanisation that is acting to fragment the habitats specific to fauna and flora, pollution, climate change, the significant use of some green spaces, the arrival of invasive exotic species, the dewatering of wet areas, etc. all combine to 106 place a great many living species at risk or act as a direct threat to their survival. On top of this comes a snowball effect: with the complex and fragile relations between fauna and flora, the disappearance of a species or the degradation of a habitat can act to unbalance an entire ecosystem. ©OPT - Jean-Paul Remy - Jean-Paul ©OPT Remy - Jean-Paul ©OPT ©OPT - Jean-Paul Remy - Jean-Paul ©OPT Remy - Jean-Paul ©OPT

Sustainable tourism

Reservation

With a view to protecting the Brussels biodiversity, 14 nature reserves (130 ha) and 2 forest reserves (112 ha) have been designated within the Brussels-Capital Region.

Within the Brussels Region are three major types of nature reserves:

• Nature reserves

• The Moeraske • Ganshoren marshes • Jette marshes • Le Poelbos • Laerbeek wood • Zavelenberg • The reed beds of Parc des Sources 107 • Kinsendael-Kriekenput • Rouge-Cloître nature reserve • Vallon des Enfants Noyés • Vallon du Vuylbeek • Vallon des Trois-Fontaines • Pinnebeek pond • Vogelzangbeek

• Archaeological reserves

• The archaeological reserve of the Tumuli • The archaeological reserve of ‘Boitsfort-Etang’

• Biological reserves

• Forest reserves

• The forest reserve of Rouge-Cloître • The forest reserve of Gripensdelle ©OPT - Jean-Paul Remy - Jean-Paul ©OPT Remy - Jean-Paul ©OPT Remy - Jean-Paul ©OPT ©OPT - Jean-Paul Remy - Jean-Paul ©OPT Remy - Jean-Paul ©OPT Remy - Jean-Paul ©OPT

Sustainable tourism

Gestion des lumières et du bruit

Light pollution and noise nuisance reduction strategy and plan in place (o/n)

Yes

Development control

The city of destination has a management organisation or institutional arrangements in place involving private and public partners in a decision-making process aimed at the promotion and the development of tourism 108

• The Conseil supérieur du Tourisme (Supreme Council for Tourism). All draft decrees or draft orders in the area of tourism are to be submitted to this advisory body which also returns its opinions on general tourism policy. The six technical committees examine issues relating to travel agencies, outdoor accommodation, rural tourism, tourist information centres, the hotel industry and social tourism

• In 2008, the Office de Promotion du Tourisme Wallonie – Bruxelles (Wallonia & Brussels Tourist Promotion Office) has been set up as a not-for-profit organisation, together with its members. These members can take part in so-called Promotion Clubs.

Protection of cultural identity

Number of cultural monuments

5.000

Source : Monuments et sites

Number of events based on the local assets or traditional culture

Ommegang Meyboom Glossaire

• An arrival is one person who registered on arrival at his/her accommodation. (1 arrival = 1 person). • An overnight stay is a one-night stay in accommodation by a visitor. • Une nuitée d’agrément comprend les motifs de visite pour vacances et loisirs. • A leisure overnight stay is an overnight stay by a visitor on holiday or travelling for leisure. • The occupancy rate of guest rooms is the number of occupied guest rooms divided by the number of available guest rooms, multiplied by 100 (to obtain a percentage). • The average price is the price paid for the guest room, including VAT. • The RevPar is the revenue generated by each available guest room. • A meeting is a gathering of more than one person in a venue to hold discussions or to perform a particular activity. 109 • A congress is a recurrent meeting of a large group of people, usually to discuss a particular subject. Often congresses last several days. • A trade fair or trade show is an event at which the suppliers of products or services demonstrate and promote them to a target audience of potential buyers. • A PCO, is a Professional Congress Organiser, a consultant or co-ordinator who takes charge of the logistical, technical, administrative and fi nancial aspects of the organisation and preparation of meetings. • Special venues are meeting rooms in cultural or historical buildings. • A museum is a permanent, non-profi t institution which aims to serve and develop society, that is open to the public and which conducts research into, purchases, conserves and displays artefacts of human beings and their environment. • A tourist attraction is a place specially adapted in a permanent way and regularly used as a point of interest for nature, culture or recreation with the objective of professionally welcoming tourists, excursionists and local visitors. A tourist attraction is often a group of integrated activities and services, that can be clearly identifi ed. Access to the attraction is controlled. Admission prices and opening hours are published and observed. • A transit passenger is a passenger who passes through an airport on his/her way to another destination. • Sustainable tourism consists of the application of the principles of sustainable development to all forms of tourism. This means safeguarding the sociocultural and ecological balance whilst fostering the economic development of the places of destinations and the business operating in the tourist industry. In theory, all accommodation premises, all transport companies and all tours operators are affected by these issues. • Obviously, the traveller is a key player in the sustainable development of tourism, for one thing through his choice of destination, of tour operator (if applicable), and of the accommodation services he is set to use during his holidays, and for another thing, by adopting an appropriate attitude towards his local hosts and nature alike. OUR PARTNERS:

Attractions & Tourisme BAPCO Bed & Brussels Brussels Airport Brussels Airlines Brussels Hotels Association (BHA) Brussels South Charleroi Airport Brussels Special Venues (BSV) City Tours Conseil Bruxellois des Musées Direction générale Statistique et Information Economique FBAA Fédération Horeca Bruxelles Fondation pour les Arts Guides Bruxelles Belgique Loger Jeunes STIB Taxi Stop TO Incomings Voir et Dire Bruxelles

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