©OPT - JosephJeanmart ©OPT ©OPT - JosephJeanmart ©OPT ANNUAL REPORT 2010 Brussels Tourism Observatory in Brussels toerisme ©OPT - JosephJeanmart ©OPT ©OPT - JosephJeanmart ©OPT vlaanderen ©OPT - Jean-Paul Remy - Jean-Paul ©OPT - JosephJeanmart ©OPT ©OPT - Jean-Paul Remy - Jean-Paul ©OPT - JosephJeanmart ©OPT 13th Annual Report of Brussels Tourism Observatory in Brussels In 2010, tourism in Brussels picked up again. The accommodation sector saw an increase in activity: the number of overnight stays rose by 6.9% and the average room occupation rate rose 2.3% to 69.3%. Leisure overnight stays rose by 7.5%, and business overnight stays rose by 6.3%. Overnight stays rose in youth accommodation by 5.5% and in bed & breakfasts by 3%. The Meetings sector continued to grow, with a rise of 23% in the number of meetings with more than 300 participants held in Brussels. According to the Union of International Associations (UIA), the capital or Europe retained its first place among European venues. Visits to museums and other tourist attractions in Brussels rose by 29% in 2010. The tourism, leisure and business sectors all experienced significant growth in Brussels in 2010, a trend which is confirmed by the first figures available for 2011. Viviane JACOBS Director-General Wallonia – Brussels Tourism Peter De WILDE Managing Director Toerisme Vlaanderen Patrick BONTINCK Managing Director Visit Brussels 13th Annual Report of Brussels Tourism Observatory in Brussels ©OPT - Jean-Paul Remy - Jean-Paul ©OPT ©OPT - Jean-Paul Remy - Jean-Paul ©OPT ©OPT - Jean-Paul Remy - Jean-Paul ©OPT - JosephJeanmart ©OPT ©OPT - Jean-Paul Remy - Jean-Paul ©OPT - JosephJeanmart ©OPT Summary I. Tourist accommodation 8 II. Meetings Industry 36 III. Cultural Tourist Services 54 I V. Transport 64 V. Visitor profile 76 VI. Sustainable tourism 96 www.observatoiretourisme.irisnet.be - www.observatoriumtoerisme.irisnet.be ©OPT - Jean-Paul Remy - Jean-Paul ©OPT Remy - Jean-Paul ©OPT ©OPT - Jean-Paul Remy - Jean-Paul ©OPT Remy - Jean-Paul ©OPT I. Tourist accommodation 1. Accommodation offer 1.1. Hotel offer Number of stars Number of hotels Number of guest rooms Guest capacity zzzzz 19 3.935 7.900 zzzz 46 6.269 12.605 zzz 49 4.074 8.199 8 zz 34 966 1.694 z 14 344 706 Total hotels recognized 162 15.558 31.374 Other 10 266 532 TOTAL 172 15.824 31.906 Source: DGSIE – “Other” includes hotels that are not officially recognised. Trend in the numbers of hotels, guest rooms and guest capacity Number of hotels Number of guest rooms Number of guests 250 40 000 35 000 200 30 000 25 000 150 / Guest capacity 20 000 100 Nombre d'hôtels 15 000 10 000 50 5 000 Number of guestroom 0 0 Nombres de chambres / Capacité max d'accueil 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 Source : DGSIE ©OPT - Jean-Paul Remy - Jean-Paul ©OPT Remy - Jean-Paul ©OPT ©OPT - Jean-Paul Remy - Jean-Paul ©OPT ©OPT - Jean-Paul Remy - Jean-Paul ©OPT Remy - Jean-Paul ©OPT ©OPT - Jean-Paul Remy - Jean-Paul ©OPT Tourist accommodation NOTE • The Directorate-General for Statistics and Economic Information (“Direction Générale des Statistiques et des Informations Economiques” (“DGSIE”)) is charged with collecting data on arrivals, overnight stays, the place of origin and the reason for travel of the customers of all tourist accommodation in the Brussels-Capital Region. • The accommodation offer statistics are compiled annually from a survey of accommodation in the Region. 1.2. Accommodation offer for young people Number of establishments Guest capacity 5 930 Source : Loger Jeune 2010 9 1.3. Accommodation offer in B&Bs Number of host families Recognised B&Bs 252 Source : Francophone Community Commission of the Brussels-Capital Region 1.4. Accommodation offer in apartment hotels Number of companies found Number of apartments (estimate) 100 6.500 Source : Brussels Tourism Observatory NOTE • The Observatory of Tourism conducted a non-exhaustive study by checking the internet and the Yellow Pages to see how many apartment hotels there were in Brussels. • We found 100 companies which rent apartments, flats or studios. Only 38 of them provided us with details of the number of apartments they had available to rent. We then estimated the total guest capacity by applying a rule of three. ©OPT - Jean-Paul Remy - Jean-Paul ©OPT Remy - Jean-Paul ©OPT ©OPT - Jean-Paul Remy - Jean-Paul ©OPT Remy - Jean-Paul ©OPT Tourist accommodation 1.5. Tourist accommodation offer by number of establishments (hotels, accommodation for young people and B&Bs) by commune 10 Number of accomodation +60 40-59 20-39 10-19 1-9 Source : Brussels Tourism Observatory ©OPT - Jean-Paul Remy - Jean-Paul ©OPT Remy - Jean-Paul ©OPT ©OPT - Jean-Paul Remy - Jean-Paul ©OPT ©OPT - Jean-Paul Remy - Jean-Paul ©OPT Remy - Jean-Paul ©OPT ©OPT - Jean-Paul Remy - Jean-Paul ©OPT Tourist accommodation Young people’s Commune Hotel B&Bs Total accommodation Brussels 90 4 47 141 Saint-Gilles 21 24 45 Saint-Josse-ten-Node 12 2 14 Ixelles 14 35 49 Schaerbeek 9 30 39 Anderlecht 6 10 16 Etterbeek 5 14 19 Evere 4 1 5 Woluwe-Saint-Lambert 3 18 21 11 Uccle 2 21 23 Number of accomodation Watermael-Boitsfort 2 5 7 Woluwe-St-Pierre 1 9 10 Forest 1 7 8 Ganshoren 1 0 1 Jette 1 7 8 Auderghem 0 11 11 Berchem-Ste-Agathe 0 8 8 Koekelberg 0 0 0 Molenbeek-St-Jean 0 1 3 4 Total 172 5 252 429 Sources : DGSIE (for hotels and accommodation for young people) and Francophone Community Commission of the Brussels-Capital Region (for B&Bs) ©OPT - Jean-Paul Remy - Jean-Paul ©OPT Remy - Jean-Paul ©OPT ©OPT - Jean-Paul Remy - Jean-Paul ©OPT Remy - Jean-Paul ©OPT Tourist accommodation 2. Occupancy rates for accommodation The number of overnight stays in accommodation is shown in the following categories. • all types of accommodation (hotels and youth accommodation), • hotels, • youth accommodation, • bed and breakfasts. 2.1. All tourist accommodation (except B&Bs) 2.1.1. Total number of overnight stays from 2000 to 2010 12 2010/09 : + 7,7 % 3 500 000 3 000 048 2 785 705 3 000 000 2 733 799 2 545 116 2 340 314 2 495 850 2 847 869 2 500 000 2 585 992 2 536 316 2 381 815 2 468 264 2 000 000 1 500 000 1 000 000 500 000 0 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 Source : DGSIE ©OPT - Jean-Paul Remy - Jean-Paul ©OPT ©OPT - Jean-Paul Remy - Jean-Paul ©OPT ©OPT - Jean-Paul Remy - Jean-Paul ©OPT ©OPT - Jean-Paul Remy - Jean-Paul ©OPT Tourist accommodation 2.1.2. Total number of overnight stays from 2000 to 2010 2010/09 : + 6,9 % 6 000 000 5 099 264 5 199 604 4 793 357 5 556 308 5 000 000 4 650 013 4 418 679 5 271 014 4 717 667 4 836 476 4 000 000 4 496 895 4 686 350 3 000 000 2 000 000 1 000 000 0 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 Source : DGSIE 13 • Following a 1.4% drop in 2009, the number of overnight stays went up by 6.96% in 2010. • The ‘conferences, congresses and seminars’ category enjoyed the biggest boost with a rise of just under 11%, unlike the ‘other professional reasons’ category which went down by 3.9%. • Leisure tourism is enjoying a constant 7% rise. ©OPT - Jean-Paul Remy - Jean-Paul ©OPT Remy Remy - Jean-Paul - Jean-Paul ©OPT ©OPT ©OPT - Jean-Paul Remy - Jean-Paul ©OPT Remy Remy - Jean-Paul - Jean-Paul ©OPT ©OPT Tourist accommodation 2.1.3. Total number of overnight stays from 2000 - 2010 Additional overnight stays Conference, Congres, Seminar Other business reasons 3.000.000 2.717.068 2.500.000 2.039.177 2.000.000 1 705 967 1.500.000 1 593 791 1.000.000 1 197 137 800.063 14 500.000 0 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 Source : DGSIE 2.1.4. Total number of overnight stays in major Belgian cities 6 000 000 +117% 2000 2010 2010/00 : + 60 % 5 000 000 4 000 000 3 000 000 2 000 000 +13% +23% 1 000 000 +29% +8% 0 Brussels Antwerp Bruges Ghent Liège Source : DGSIE • Brussels is the 1st-ranked tourist destination in Belgium. ©OPT - Jean-Paul Remy - Jean-Paul ©OPT Remy - Jean-Paul ©OPT ©OPT - Jean-Paul Remy - Jean-Paul ©OPT ©OPT - Jean-Paul Remy - Jean-Paul ©OPT Remy - Jean-Paul ©OPT ©OPT - Jean-Paul Remy - Jean-Paul ©OPT Tourist accommodation Number of overnight Number of overnight City % 2010/09 2009 2010 Brussels 5.197.256 5.556.308 7 % Antwerp 1.467.516 1.568.413 7 % Bruges 1.437.774 1.564.207 9 % Ghent 728.941 805.230 10 % Liège 369.815 352.689 -5 % 15 2.1.5. The three principal foreign markets for the major Belgian cities City Market Overnight stays Share of overnight stays Total overnight stays France 722.729 13 % Brussels UK 494.007 9 % Spain 420.204 8 % Netherlands 464.750 30 % Antwerp Germany 127.100 8 % UK 93.953 6 % UK 350.476 22 % Bruges Netherlands 180.421 12 % France 177.309 11 % Netherlands 191.284 24 % Ghent UK 78.650 10 % Germany 69.428 9 % France 69.975 20 % Liège UK 32.691 9 % Germany 20.376 6 % Source : DGSIE ©OPT - Jean-Paul Remy - Jean-Paul ©OPT Remy Remy - Jean-Paul - Jean-Paul ©OPT ©OPT ©OPT - Jean-Paul Remy - Jean-Paul ©OPT Remy Remy - Jean-Paul - Jean-Paul ©OPT ©OPT Tourist accommodation 2.1.6.