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Summary of tourism year 2013 in Brussels _____________________________ 3 Tourist accommodation _____________________________________________ 5 Accommodation offer ____________________________________________________ 5 Tourist arrivals and overnights ____________________________________________ 9 Meeting industry __________________________________________________ 36 Supply of meeting rooms ________________________________________________ 36 Number of meetings of international associations - UIA ______________________ 37 Number of meetings of international associations - ICCA _____________________ 38 Trade fairs and shows __________________________________________________ 39 Cultural tourist services ____________________________________________ 40 Cultural offer in museums and tourist attractions ___________________________ 40 Number of visitors in museums and attractions _____________________________ 40 Guided tours and Greeters ______________________________________________ 41 Special and regular events in Brussels ____________________________________ 42 Transport ________________________________________________________ 45 Airports ______________________________________________________________ 45 Brussels Airport – Zaventem _____________________________________________ 46 Railway ______________________________________________________________ 47 Sustainable tourism _______________________________________________ 48 The Eco-Labels ________________________________________________________ 49 Offer of eco-certified accommodations ____________________________________ 51 The Green City Index ___________________________________________________ 54 Green spaces _________________________________________________________ 54 Persons with reduced mobility ___________________________________________ 56 Observatory for Tourism in Brussels Page 2. Summary of tourism year 2013 in Brussels After a stable 2012, tourism in Brussels resumed positive growth in 2013. Night stays were up by 4.7%, reaching nearly 6.3 million for 3.3 million visitors. The reasons for this increase can be found in the gradual recovery from the financial crisis, the return of consumer and entrepreneur confidence and the improvement in the appeal of Brussels facilities. The return of consumer confidence in the world as of the start of 2013 was thus beneficial to night stays for recreational purposes rebounded by by +9.1%. On the professional front, business confidence resumed only later in the year, so night stays registered more mitigated growth at a rate of +1.1%, mainly in the second half of the year. Thanks to the MICE activities, which in spite of everything account for 52.5% of night stays, Brussels has reclaimed the number one place in Europe and number two in the world among congress cities in the ranking of the Union of International Associations. These figures have enabled the hotel industry, which accounts for 95% of the night stays in Brussels, to boost its occupation rate by 0.4 points. As it is the recreational tourism that has registered a clearer growth, this increase in the occupancy rate is particularly pronounced during weekends. This occupancy rate is all the more remarkable as the hotel offer has been further expanded with an additional 505 hotel rooms becoming available in the course of the year. Youth hostels have shown a nice increase (+13%) compared with a very negative 2012, essentially due to the variation of the offer (275 fewer beds in 2012 and 285 more in 2013). As to countries of origin, Belgium is still on top with 19.4% of the night stays. At international level (80.6% of night stays), the top five countries are France, the United Kingdom, Germany, Spain and the United States. It is worth noting that Spain lost its 3rd place to Germany because of the serious financial difficulties that Spaniards face due to a major crisis in their country. The countries that have progressed the most among the Top 30 are Ireland with 22.9% (probably thanks to the presidency of the European Council by this country during the first half of 2013), Brazil (+12.8%) and Switzerland (+11.4%) followed by China (+10.5%). Initial observations on 2014 as well as the new hotel projects enable us to remain optimistic about attaining our objective of 10 million night stays by 2020. Visits to museums and attractions are also up by 10.3% from 2012 – undeniably influenced by the resounding success of exhibitions mounted by different museums. The “Fin-de- Siècle” [End-of-the-Century] Museum also opened in December 2013. Another field where positive results can be reported: the increasingly greater appeal of eco- labelled accommodations and meeting venues for our visitors. Thus, 4 hotels and 2 meeting venues joined the ranks of premises with the international Clé Verte [Green Key] label, while Observatory for Tourism in Brussels Page 3. two venues improved their regional standing for the Eco-Dynamic Company Label by earning an additional star. The outlook for the future is excellent and we cannot help but be pleased with the efforts made by the entire sector to make Brussels more and more attractive for visitors from all over the world and enable it to register reassuring growth that has been confirmed by considerably improved results. Happy reading. Frédéric Cornet Manager, Brussels Tourism Observatory The annual report of the Brussels tourism observatory is drawn up in partnership with Wallonia- Brussels Tourism. It is a publication resulting from the collection and processing of data provided by, among others, the FPS Economy, COCOF, MKG Hospitality, TourMIS and tourism service providers such as Brussels museums and attractions. It is established according to an efficient methodology recognised by all Brussels tourism stakeholders. The Tourism Observatory also publishes monthly barometers on the website of VISITBRUSSELS (www.visitbrussels.be - Menu “Observatory”). These barometers show the trends in night stays, hotel activity and visits to museums and attractions. Observatory for Tourism in Brussels Page 4. Tourist accommodation Accommodation offer Offer of tourist accommodations Type Number of Number of rooms Capacity in beds/ establishments bedplaces Hotels 197 17 677 36 323 bedplaces Youth hostels 11 207 1 583 beds Recognised Bed & Breakfasts 95 179 387 bedplaces Bed & Breakfasts included in the 80 170 391 bedplaces DGSEI data Apartment-Hotels (estimate) 100 6 500 Sources: Hotels, Youth Hostels and Bed&Breakfasts included in DGSIE data: DGSEI/Recognized B&B’s: Cocof/ Apartment-Hotels: estimate from the Brussels Observatory for Tourism (2009) Note: Since June 2012, data on overnight stays in guestrooms have been integrated in the data of the Department of Economic Information and Statistics or DGSEI (known by the French initials “DGSIE”). For the sake of data consistency, the data on overnight stays will henceforth be based on said guestrooms and no longer on the data of Bed&Brussels as in the past. Observatory for Tourism in Brussels Page 5. Offer of hotels in 2013 and comparison vs. 2012 Type Number of Number of rooms Capacity in bedplaces establishments 197 17 677 36 323 Hotels + 4 + 505 + 1 368 Category: 12 2 176 4 382 5***** = = = 52 8 215 16 743 4**** = + 111 + 222 66 5 383 11 270 3*** + 2 + 183 + 779 39 1 090 2 208 2** + 2 + 144 + 288 15 425 868 1* + 1 + 79 + 158 13 388 852 Not classified - 1 - 12 - 79 Source: DGSEI Observatory for Tourism in Brussels Page 6. Number of establishments by municipality and by rooms or bed capacity Hotels Youth B&B’s Reco- Hostels in Municipality gnized Total 5 4 3 2 1 Non- (bed DGSEI B&Bs ***** **** *** ** * clas. capacity) data 100 7 31 29 21 7 5 5 13 13 Brussels City 8 841 1 466 4 041 2 417 587 176 154 688 30 33 27 8 8 3 4 4 6 5 Saint-Gilles - - 2 221 1 038 782 111 154 136 12 11 17 2 5 7 1 1 1 1 8 4 Ixelles 1 556 438 730 332 22 13 21 160 20 20 Saint-Josse- 15 3 7 3 1 1 1 - - - ten-Noode 2 136 1 270 756 56 18 36 240 9 1 3 4 1 18 16 Schaerbeek - - - 645 354 94 163 34 28 21 6 1 2 1 1 1 8 8 Etterbeek - - 701 149 456 47 27 22 13 16 6 1 4 1 3 2 Anderlecht - - - - 445 60 353 32 5 4 4 2 1 1 1 1 Evere - - - - 466 326 120 20 2 2 Woluwe-Saint- 4 2 2 4 5 - - - - - Lambert 222 180 42 9 12 2 1 1 2 1 Ganshoren - - - - - 49 30 19 3 2 Watermael- 2 1 1 7 5 - - - - - Boitsfort 17 11 6 11 9 Molenbeek- 1 1 2 1 1 - - - - - Saint-Jean 150 150 241 1 1 1 1 5 4 Uccle - - - - - - 101 101 8 9 Woluwe-Saint- 1 1 4 2 - - - - - - Pierre 63 63 9 4 1 1 2 2 Forest - - - - - - 40 40 5 5 1 1 3 2 Jette - - - - - - 24 24 3 2 1 7 6 Auderghem - - - - - - - 164 12 11 1 2 2 Koekelberg - - - - - - - 90 5 5 Berchem- 1 1 - - - - - - - - Sainte-Agathe 3 3 197 12 52 66 39 15 13 11 95 80 Total 17 677 2 176 8 215 5 383 1 090 425 388 1 583 179 170 Sources: Hotels, Youth Hostels and B&B’s in DGSEI data: DGSEI/Recognized B&Bs: Cocof Observatory for Tourism in Brussels Page 7. Hotels planned Name of the project Comments Municipality Size Date Hampton Inn by Hilton Rebranding of Saint-Gilles 82 rooms 2014-15 (4****) Cascade Inn Penta Hotel Louise (3***) Rebranding of Saint-Gilles 201 rooms 2014-15 Mercure Louise (4****) *Unknown* Reprise du Méridien Bruxelles (Central 224 rooms 2014-15 Station) Ibis Budget New Hotel Saint-Gilles (Rue Bara) ? 2015-16 Tangla Hotel (4****) Rénovation du Woluwe-Saint-Lambert 181 rooms (126 2015 Sodehotel (4****) (UCL St Luc) previously) Nexity - Orion International Nouvel hôtel Etterbeek 110 rooms 2015 (Rue Belliard) Hotel Astoria (5*****) Renovation de Bruxelles ville 142 rooms (109 2016 l’hôtel Astoria (Rue Royale) previously) Gésu (5*****) New
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