1910 Brussels International Exhibition
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1910 Brussels International Exhibition Belgium’s 5th such event confirmed her position as a major host of international events. Staged thirteen years after the previous Brussels Expo (5 years after that in Liège), and a year after the London international exhibition at which Belgium had a large pavilion, this fair revealed the government’s heavy commitment to international display. King Albert was patron and le Comte de Smet de Naeyer, minister of finance and public works, oversaw his department’s involvement in its construction. Major participants were France, Holland, UK & Ireland, Russia, Germany, Brazil, Spain & Italy. A pavilion for all other nations was erected, in which they put up stands. In all fewer nations attended than previous exhibitions. The exhibition opened on 23 April and closed during November. Some 13,000,000 people attended but the fair lost some 10,000 BEF. About 9 pm on the evening of Sunday 14 August, a fire broke out, but apart from the animals in the zoo being killed by smoke and heat, nobody was killed, as the public had already gone home. The fire broke out near the central gallery and quickly spread to the British section, the city of Paris pavilion and a French restaurant. After several hours the fire was brought under control, the rest of the site escaping damage. The remaining British industrial exhibits were relocated in the Salle des Fêtes. The fire greatly stimulated people’s curiosity to see the exhibition. The exhibition was sited in the Solbosch park, near the Bois de la Cambre at the outer end of the Avenue Louise in. This area is all built up today. The most striking feature was a set of lavish ornamental gardens, which led to the garden of the city of Paris and Dutch garden. Heavy baroque architecture prevailed throughout. The French put on the most dramatic display, featuring Indochina, north and west African colonies, where native dress and exotic gardens featured prominently. Inside the pavilions were shown the benefits that French colonisation had bestowed. The Belgian Congo was impressive but outshone by the French display. Britain spent little effort in showing their empire. Maybe the arms race between the UK and Germany was influencing where money was spent. In the arts, Flemish works (Rubens etc) was very well received, while the French also showed the impressionists (Renoir, Monet, Bonnard, Signac, Vuillard and Matisse) and three of Rodin’s sculptures. The moderns were unusual and ascribed to André Saglio’s (chief commissioner) enlightenment. Two sets of four charity stamps (lined & solid backgrounds) showing St. Martin giving his cloak to a beggar (from the painting of Van Dijck), were issued on 1 June to mark the Exhibition and to raise money to fight tuberculosis. These were the first stamps not to show the value to charity separately, the two values being the same. 850,000 sets were printed, of which 565,000 were later overprinted for the 1911 TB campaign and the 1911 Charleroi exhibition – obviously these did not prove a good seller! These stamps were designed by Henri Lemaire & Constant Montald and typographed in sheets of 25 (5 x 5) by l’Atelier du Timbre at Malines, then p14. Selling ceased on 30 October 1911. They were demonetised 1 July 1912. Three cancellers were used at. The first of these was the ‘flame’ machine cancel, used here for the first time in Belgium at the Brussels post offices. Its use started on 23 April and ceased 30 November. Two days later a handheld datestamp commenced use in the exhibition post office for outgoing mail and continued until the exhibition closed. A third type with only the year was used for the special postal stationery, much of which was subsequently burnt and unused is thus quite rare. Montald type Lemaire type Registered letter from Brussels Exhibition to Antwerp Postage 1Oc , reg istration 25c (using 35c of 36c franking) Verso- Brussels Reception oval datestamp of 6 Nov Anvers Valeurs arrival eds of 7 Nov 191O Brussels 2.pub Two items of postal stationery posted in Brussels and showing the 'flame' cancel -< I?-c.-c.L ~~~ ~ CP42 (1909) internal card posted within Brussels ~··••·~~~-w--~~w~~·~· • • ~·-•••••-•••••~••••~~~~·•••••••••••·~--~ . -, A ~JaLJ:#~~... ~ . - . CL5 (1888) letter card posted to Holland Amsterdam arrival eds and postman's ID (verso) Holland then was the normal rate abroad. 191O Brussels 3.pub Two EP43 postal stationery cards abroad showing both Expo cancels C.\RTE POSTALE POSTKAART Card to Wiesbaden posted Oct 1910 and cancelled by the Expo eds Ciito 1·escrve a l'a.drcsse. =- = Card to Berlin posted on 22 Jun 1910 and cancelled by Brussels 1 'flame' machine cancel 191 O Brussels 3a.pub I / A,,~~ cl~,~' c3t .;dJ__ ot_ JI{;~ ~~ A~~ - c~~- ~ - Letter to Rome Liege I Lulk 1 Exhibition flame type cancel of 27Apr 1910 (4th day) 25c correctly paid for a letter 1910 Brussels 3b.pub - Girl with Belgian Flag Ephemera labels (Mobbs type 139) These labels were printed in 10 colours with 4,000,000 copies each. Designer was Bastin. P11 .5 Violet Blue Grey Dark-Green Red-Brown Dark-Brown with Expo cancel Red-brown on Visiting card envelope Unusual ephemera labels Travel to Brussels via Celebrating the Hull & Zeebrugge Grand Prix 1910 Brussels 3d.pub Only official item of postal stationery for the exhibition This used the same postal card as shown on the previous page with a picture of King Albert and Queen Elisabeth printed on the side normally used for the message. As the stock of unused cards was burnt during the fire on 14 August and not replaced, unused cards are rare. These cards had affixed a vignette (20 colours) to them, of which I possess five cards with different coloured vignettes. They bear the third type of Exhibition cancel mentioned before. li ....... /.. I \ 1 t.c• l te in, 1 , I 1 • ' 191 O Brussels 4.pub Only official item of postal stationery for the exhibition showing 3 different vignette colours CARl E POST,\ LE POSTKA \PT !lit •lp,..!1rlft Illa(! j, '-' Cf'l!t· insrriptinu Jl"llt ttr<' hiffi'P 1910 Brussels 5.pub CARTE POS'l { "· ~ ,, Commemorative postal card to Switzerland Bruxelles (Midi) Depart eds of 26 Jul 191 O 8-9 am Red Exhibition label tied with blue type 3 exhibition cancel Red T handstamp applied in Brussels showing card is underpaid with a blue m/s 10 {amount owing) Swiss 10c postage due stamp cancelled with Geneve 4 /Olstr. Lettr. eds of 27 Jul Normally, postal cards with less than 5 words, other than the address, could be mailed abroad for Sc, as if they were printed matter. In this case, because of the Exhibition label, it was considered to be a normal card {neither printed commercial material nor a greeting card), for which the rate was 1Oc . These cards commercially used are seldom seen. With a postage due stamp it is rare. 1910 Brussels Sa.pub Picture postcards carrying vignettes of four different colours German pavilion and lawns Postcard to Trieste 1910 Brussels 6.pub / Picture postcards carrying vignettes of four different colours . L M. !1.1. ! Roi et la R 11 de Bdf;1q e, l:::.xpositi_?n de Bruxdles, 19to Their Majesties visit to the exhibition Postcard to England 1910 Brussels 7.pub Picture postcards carrying vignettes of four different colours Market of Old Brussels ~~~~~~--:.,,--- ·~~- Postcard to France 1910 Brussels 8.pub Picture postcards carrying vignettes of four different colours Royal Flemish Theatre, Antwerp ~ ' Postcard to Lincoln, UK Paid at 5c for s 5 words other than sender's address 1910 Brussels Sa.pub Pictures in the aftermath of the 14 August fire ~ cendie dans l'Exposi~ion de Bruxelles, 14Aout1910 · • 1 O La fai;:ade princlpale t, Vers le Palais de Bruxelles. Js. •j The main fa~ade towards the Brussels pavilion Bruxelles-Exposition. L'lncendie des 14-15 Aout 1910 Les qemiers vestiges du Palais de la 13elgique Remaining framework of the Brussels pavilion 1910 Brussels 9.pub Pictures in the aftermath of the 14 August fire BRUXELLES - L'EXPOSITION DE 191U, APRi:S L 'INCENDIE. 1. - Vue Gl!nl!rale, prise du Res111 uran1 du Beau Siie. Panorama taken from Beau Site restaurant area (also burnt) Bru~lles·Exposi ' on~ L'incendie du 14 AoOt 1910 L'e'S · J~jeti ·/1: "''de la,s9cliQn f dt11fa ise sauves tfo1is le Jardin j ra11f ai s ~-f. Statuary & objets d'art salvaged from the French pavilion 191 O Brussels 1O .pub Pictures in the aftennath of the 14 August fire ,. • ~jFe;~E~Posillon. L'lncondie des 14-15 AoOt 1910 '"; Les ruines de la Section Beige .. ' ... , Belgian Pavilion ruins 6 Les bureeux de la Cirecticn - De bureel en van het Bestuur. Phototypie H, Cllm• • -Ruyssers, rue Jesus 23 f!n'1trs Management offices' ruins 1910 Brussels 1oa.pub Pictures in the aftennath of the 14 August fire Old Brussels Fair entrance lncendie dans I'Exposition de Bruxelles le 14 Aout 191 O - Brand in d3 Tentoonstellingvan Brussel. 9 Vue generale des Ruin es de Bruxelles-Kermesse - Puinen van Brussel-Kermesse. l'holotypit fl. Clim1n-Ruyss•rs, rut J~sus 2} Rnvers Old Brussels Fair ruins - general view 1910 Brussels 10".pub Pictures in the aftermath of the 14 August fire Bruxelles-Exposltion. St-Michel, patron St. Michael, patron saint of Brussels, survived the fire Brussels 1 flag cancel during the Expo posted 2 weeks after the fire Internal postal card withs 5 words text posted for 1c 1910 Brussels 10C.pub Pictures of the Exhibition site Principal entrance from the Bois de la Cambre Exposition de Bruxelles 1910.