Canadian Channel Stats Data Brought to You By

Canadian Channel Stats Data Reporting Period - July 2020 - September 2020

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Executive Summary

 Global leads all broadcast networks 2 to 1

 CNN exceeds Fox News in Canada

 CTV family of channels solid in the top 50

 Canadian viewers love their sports

 Sports oriented channels get 6 spots in the top 50

 Major US broadcast networks hit the top 20

 Discovery Channel group scores 4 top 25 spots

This information may not be reproduced or disseminated without written permission from Innovative Systems for anything other than internal use.

Tabulation Criteria Channel Rating Shares Based on 30 Day Reporting Averages

Average = Views for every one-hour segment of the reporting period are averaged together

Anonymous Viewership = Each reporting service provider has no access to individual viewing data - Views are STBs – Not Specific Individuals

Single channel all day viewing data is prevented as the Set Top Box software from Innovative Systems is configurable to discontinue reporting after time spent viewing of a specific channel reaches a threshold. The default setting is 2 hours.

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Example

Here is a report looking at a month of summary data for highlighted Channel 1, providing Average/Min/Max/ views and hour time slices for the month, here we look at the first hour for the month for channel 1.

• Avg View means All Hours Averaged together for that month for Channel 1 = Avg 0.5

• Min View means at least one hour no STBs were tuned to the channel

• Max View means for the entire 30-day reporting period the hour that had the most STBs tuned in to the channel had a total of 3.35

• At Midnight on 5/1 - for 35% of the 60-minute reporting period a STB was tuned to that channel 21 minutes of that hour

This information may not be reproduced or disseminated without written permission from Innovative Systems for anything other than internal use.

Top Rated Canadian Channels July 2020 ‐ September 2020 Average # of Set Top Boxes Per Hour

1. Regional Sports Nets 44.52 32. Vision 2. Global 35.87 33. TSN 4.06 3. CNN 26.32 34. Sportsnet 360 4.02 4. Home and Garden TV 17.44 35. Much MUSIC Network 3.99 5. CTV 16.67 36. Grit 3.97 6. NBC 16.38 37. NTV 3.94 7. The Discovery Channel 14.19 38. National Geographic Channel 3.92 8. CBC News Network 13.96 39. MSNBC 3.79 9. ABC 13.06 40. Showcase 3.78 10. CBS 12.58 41. TSN 5 3.53 11. The Learning Channel 12.06 42. The Golf Channel 3.49 12. CBC 11.42 43. Fox News channel 3.47 13. CTV 2 10.06 44. The Weather Network 3.44 14. CHCH 9.90 45. Discovery Velocity 3.30 15. Fox 9.09 46. YTV 3.29 16. CTV News Channel 8.94 47. CTV SciFi 3.28 17. PBS 8.67 48. Sportsnet One 3.21 18. W Network 8.17 49. Game Show Network 3.18 19. AMC 7.31 50. CW 3.14 20. Food Network 6.69 51. MTV 3.14 21. CTV Drama 6.37 52. DIY 3.13 22. History 6.26 53. TSN 4 3.09 23. HLN 5.44 54. Cottage 3.06 24. A&E Network 5.12 55. Slice 3.00 25. Treehouse 4.79 56. Heroes and Icons 3.00 26. City TV 4.78 57. StartTV 2.92 27. CP24 4.63 58. CTV Life 2.73 28. ME TV 4.42 59. E! Entertainment Television 2.42 29. Turner Classic Movies 4.38 60. Aboriginal Peoples Television 2.38 30. Investigation Discovery 4.37 61. Laff 2.37 31. CTV Comedy 4.36

This information may not be reproduced or disseminated without written permission from Innovative Systems for anything other than internal use.

Top Rated Canadian Channels July 2020 ‐ September 2020 Average # of Set Top Boxes Per Hour

62. Animal Planet 2.28 94. Movietime 1.27 63. ABC Spark 2.26 95. Rewind 1.24 64. Paramount Network 2.14 96. Crave 2 1.19 65. TSN 3 97. Lifetime 1.19 66. Adult Swim 2.10 98. Disney Channel 1.15 67. Disney Junior US 2.09 99. Love Nature 1.14 68. CMT 2.00 100. Hollywood Suite 70s Movies 1.13 69. FX 1.97 101. American Heroes Channel 1.09 70. Cooking Channel 1.90 102. Travel and Escape 1.09 71. Book Television 1.82 103. Starz 2 1.06 72. Telelatino Network 1.81 104. BBC Canada 1.01 73. TSN 2 1.80 105. The Sportsman Channel .97 74. History 2 1.69 106. Fox Sports Racing .97 75. TVO 1.68 107. Family Junior .88 76. YesTV 1.67 108. Teletoon .86 77. BNN Bloomberg 1.67 109. Deja View .85 78. Discovery Science 1.66 110. The Family Channel .84 79. My Network 1.59 111. Super Channel 2 Heart+Home .81 80. Hollywood Suite 90s Movies 1.57 112. Silver Screen Classics .81 81. Hollywood Suite 00s Movies 1.50 113. Crime and Investigation .81 82. Peachtree TV 1.47 114. OLN .77 83. Crave 1 1.46 115. WGN America .75 84. Smithsonian 1.46 116. Omni .73 85. My TV 1.44 117. Documentary .70 86. Starz 1 1.42 118. BBC World News .69 87. Movies! 1.40 119. WWE Network .61 88. National Geographic Wild 1.40 120. Wild TV .57 89. DTOUR 1.39 121. Disney XD .50 90. BBC Earth 1.36 122. MTV 2 .50 91. Crave 3 1.36 123. FXX .49 92. Hollywood Suite 80s Movies 1.31 124. Cartoon Network .48 93. HBO 1.28 125. NBA TV .47

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Top 1‐25 at 6PM Third Quarter 2020

Global CTV Regional Sports Networks CTV 2 CHCH TLC CNN HGTV CBC News Network NBC ABC The Golf Channel CBC News Network W Network Fox Food Network Sportsnet 360 TSN PBS History Channel AMC Showcase The Discovery Channel Vision

0 20 40 60 80 100 120

These channels represent the 25 most viewed channels in the 6 - 7pm local time daypart. The channel shares are represented by the number of Set Top Boxes calculated as an average among the reporting locations across the country. Here are the top ten.

1. Global 109.09 ‐ 2. CTV 61.60 ‐ 3. Regional Sports 59.78 ‐ 4. CTV 2 57.41 ‐ 5. CHCH 42.96 ‐ 6. The Learning Channel 34.98

7. CNN 32.95 ‐ 8. Home and Garden Television 23.18 ‐ 9. CBC 19.82 ‐ 10. NBC 16.93

This information may not be reproduced or disseminated without written permission from Innovative Systems for anything other than internal use.

Top 26‐50 at 6PM Third Quarter 2020

CTV Drama Investigation… Fox News… Treehouse MSNBC CBS CTV SciFi CTV News… Slice NTV A&E Network HLN Grit TSN 5 Sportsnet One Turner Classic… Game TV Canada YesTV StartTV TSN 2 CTV Comedy Much Music… Travel and… CP24 TSN 4

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These channels represent the 26 - 50 most viewed channels in the 6 - 7pm local time daypart. The channel shares are represented by the number of Set Top Boxes calculated as an average among the reporting locations across the country. Here are the top ten in this group.

26. Investigation Discovery ‐ 27. Fox News Channel 6.83 ‐ 28. Treehouse 6.78 ‐ 29. MSNBC 6.75 ‐ 30. CBS 6.17 31. CTV SciFi 6.14 ‐ 32. CTV News Channel 5.82 ‐ 33. Slice 5.70 ‐ 34. NTV 5.54 ‐ 35. A&E Network 5.33

This information may not be reproduced or disseminated without written permission from Innovative Systems for anything other than internal use.

The Data Tells a Story

What can we conclude about Canadian consumers from their video habits?

- Sports are very important - Informational and children’s programming are a top priority - 18-34 demographics are still engaging with traditional TV - Local news intake is a vital part of the viewers lifestyle

If you are an Innovative Systems Video Middleware provider and would like to have your channel stats included in this ongoing research, please email your request to: [email protected] www.innovsys.com

If you would like your video service to do this contact your Innovative Systems Canadian Sales Director Howard Fuller – 605.990.7264 – [email protected]

This information may not be reproduced or disseminated without written permission from Innovative Systems for anything other than internal use.