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2013Ovationwinningentriesbo OVATION AWARDS 2013 Winning Entries Booklet Table of Contents 3. Message from the IABC/Toronto President 4. Message from the OVATION Awards 2013 Organizers 5. OVATION Awards 2013 Sponsors 6. 2013 IABC/Toronto Awards of Distinction Boutique Agency of the Year (five or fewer employees) Small Agency of the Year (six to 20 employees) Mid‐Size Agency of the Year (21 to 50 employees) Large Agency of the Year (51 or more employees) Corporate Communications Department of the Year (includes Not‐For‐Profit organizations) People’s Choice Award 7. IABC/Toronto Student of the Year Award and Bobbie Resnick Philanthropy Award 8. Student of the Year entry 10. Bobbie Resnick Philanthropy Award entry 16. 2013 IABC/Toronto OVATION Award Winners 16. OVATION AWARDS – Communication Management 26. Community Relations 32. Media Relations with budget up to $50K 55. Media Relations with budget greater than $50K up to $100K 59. Media Relations with budget greater than $100K 78. Multi‐Audience Communications Marketing Communications with budget up to $50K (No work plans included) Marketing Communications with budget greater than $50K up to $100K (No work plans included) 87. Marketing Communications with budget greater than $100K Special Events with budget up to $50K (No work plans included) 113. Special Events with budget greater than $50K up to $100K Special Events with budget greater than $100K (No work plans included) Issues Management and Crisis Communication (No work plans included) 118. Employee, Member or HR Communication 126. Brand Communication 130. Social Responsibility including Economic, Societal and Environmental Development Electronic, Digital and Interactive Communications (No work plans included) 134. Social Media 142. OVATION AWARDS – Communication Skills Writing (No work plans included) 142. Multimedia or Digital Content 149. 2013 OVATION Award Judges 163. Bobbie Resnick Philanthropy Award and Student of the Year Award Judges 164. IABC/Toronto Executive Board 2012‐2013 165. 2012‐2013 Awards Committee 167. About Us 167. Join Us 3 Message from the IABC/Toronto President On May 29th, we celebrated a night of outstanding achievement with our industry colleagues, friends, and clients to shine the spotlight on creative work and stellar results over the past year. Winning an OVATION Award is no easy task. This year’s recipients rose to the challenge with entries that demonstrated strategic thinking, inspired solutions and outstanding metrics. You truly are A Cut Above! Congratulations as well to all of our Awards of Distinction recipients and to our People’s Choice Award winner. I would also like to once again to thank the OVATION Awards team, including Vice President of Awards – Beverly Fairclough and Vice President of Accreditation & Professional Standards – Suzanna Cohen, ABC. Together with many dedicated volunteers, they put in long hours over many months to not only oversee the judging and entry process, but also to organize a wonderful gala celebration with great food and entertaining music (we have our former President Trell Huether to thank for the latter). Thanks also to the judges who so willingly gave their time to review the entries and select the winners who you will see in the following pages. I would like to give a special shout out to our incredible emcee, Ron Tite, who kept us all in stitches and also kept the evening moving at a speedy clip (we wrapped up in world record time I believe!). We also owe a big thank you to our sponsors who help make this evening possible: Speakers’ Spotlight, News Canada, J&A Media, Cision, The Canadian Press Images, Fusion Design Group and Walmart Canada. Your contributions and support are sincerely appreciated. It has been my privilege to serve as the 2012/13 President of IABC/Toronto and I hope to see you all again at next year’s gala celebration! Linda Andross, ABC President, IABC/Toronto 4 Message from the OVATION Awards 2013 Organizers Each year, the IABC/Toronto OVATION Awards recognize communications excellence in the Greater Toronto Area. And this year is no exception. The OVATION Award winners, Bobbie Resnick Philanthropy and Student of the Year award winners have demonstrated some of the finest communications in the city, if not the world. And it’s not just our award recipients who reflect this year’s theme – A Cut Above. It’s all of our entrants and the judges, sponsors and volunteers who made the 2013 IABC/Toronto OVATION Awards possible. We would like to thank our many judges who spent countless hours reviewing this year’s submissions; Janet Wile, ABC, APR, MC, FCPRS, for conducting a comprehensive judging training seminar, and Stephanie Cloutier, Masoora Haque, and Lois Shaw for support with judging day logistics. We also owe our thanks to an amazing team of award volunteers led by directors Monifa Colthurst, Randy Cooray and Libbi Hood. Your creativity, enthusiasm and hard work have gone a long way to make the entire OVATION Awards program a success. Finally we extend our gratitude to this year’s sponsors for their support: Speakers’ Spotlight, News Canada, J&A Media, Cision, The Canadian Press Images, Fusion Design Group and Walmart Canada. Suzanna Cohen, ABC IABC/Toronto VP, Accreditation & Standards Beverly Fairclough IABC/Toronto VP, Awards 5 OVATION Awards 2013 Sponsors We would like to acknowledge our generous sponsors: Gold and Gala MC Silver Bronze Official Gala Photographer Official Designer of Record Floral Sponsor 6 2013 IABC/TORONTO AWARDS OF DISTINCTION WINNERS The following Awards celebrate exceptional OVATION Awards. The IABC/Toronto OVATION Awards of Distinction are based on the number of winning entries per organization and a point system. Each Award of Excellence earns three points and each Award of Merit earns one point. Companies in each category with the highest point total win. In the event of a tie, the winner is decided by the median of score of the Excellence Awards. These results have been secretly tabulated and were announced for the first time at the OVATION Awards Gala on May 29, 2013. Boutique Agency of the Year (five or fewer employees) Winner: Diana Degan & Associates Small Agency of the Year (six to 20 employees) Winner: DDB Public Relations Mid-Size Agency of the Year (21 to 50 employees) Winner: APEX Public Relations Large Agency of the Year (51 or more employees) Winner: Edelman Public Relations Corporate Communications Department of the Year (includes Not-For-Profit organizations) Winner: Toronto Hydro-Electric System Limited (Toronto Hydro) People’s Choice Award The People’s Choice Award is voted on by the IABC/Toronto membership in an online poll. Members vote for the program they believe was the most successful. All OVATION Awards of Excellence that meet the entry criteria are eligible. Winner: Celebrating Everyday Canadian Moms: The Launch of the Walmart Mom of the Year Award Entrants: APEX Public Relations Inc.: Karen Krugel, Catherine Mitchell, Daina Astwood-George, Sonia Prashar, Alex Thomas; Morin Relations Publiques: Caroline Couillard Entrant Company: APEX Public Relations 7 IABC/Toronto Student of the Year Award Emily Getz, Seneca College View Entry IABC/Toronto is pleased to award Emily Getz as the 2013 IABC/Toronto Student of the Year! This award recognizes a student from an accredited institution who demonstrates excellence in communications and the greatest potential to be the best all-round future professional. Getz is a recent grad of the Corporate Communications Program at Seneca. Her submission demonstrated a concise, engaging writing style as well as an exceptional commitment to contributing through volunteer work. Bobbie Resnick Philanthropy Award View Entry Courage Canada National Blind Hockey Tournament by APEX Public Relations IABC/Toronto is pleased to announce Courage Canada National Blind Hockey Tournament by APEX Public Relations as this year’s recipient. This program demonstrated an amazing commitment to bringing the sport to communities across the country. Roberta (Bobbie) Resnick, ABC, APR, MC, IABC Fellow, co-founder of the Toronto chapter of the International Association of Business Communicators, is a trailblazer in public relations. Resnick holds over 50 years of successes as a communicator, consultant, entrepreneur, educator, mentor, award winner and volunteer. This prestigious award in her name recognizes outstanding leadership and service to the community. 8 emily getz NEW YORK CITY HIP-HOP DANCER WILL IMPACT THE FUTURE OF PUBLIC RELATIONS. Toronto, Ont. - One would never think that a professional hip-hop dancer would be one of the most sought out corporate communication graduates of 2013. Emily Getz, 28, is a recent graduate of the Corporate Communications program at Seneca College. In 2005, not knowing a soul, Getz packed her bags and moved to New York City to pursue a career as a professional dancer. This risk has been the biggest asset to Getz’s achievements throughout her eight months at Seneca. “ I feel that my past life experiences have given me a leg up on my competition. I have transferrable skills that I have learned from my time living in New York City as a striving artist. I know what it means to take risks, to fend for yourself and to self-motivate. My experience in NYC and my opportunities thereafter, has been the first thing that pops off my resume to future employeers,” Getz says. Getz has always taken her future into her own hands and this was no different during her time at Seneca. With an opportunity to shine, Getz was nominated by her peers to be the project manager for the VOICES 2013 Speech Competition. VOICES is an intercollegiate public speaking competition, with participants from George Brown, Centennial and Seneca. The competition was not only a platform for the new generation of college students to voice their concerns and hopes for the future, but an opportunity for them to perform in a public and professional setting.
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