AIRPORT ADVERTISING
LAS VEGAS, NV [LAS] AIRPORT MEDIA GUIDE AIRPORT ADVERTISING
Airport advertising delivers your message to a saturated audience of affluent, educated, tech-savvy business and leisure travelers in a “high dwell environment.”
Whether you are trying to raise awareness about your brand, product, or service, or you’d like to encourage point-of-sale, airport advertising meets your needs.
Airport advertising stands out from other media options Airport ads work exceptionally well for branding because of its high visibility. Advertisers have the campaigns. Use airport advertising to paint a vivid, opportunity to target an engaged audience as they captivating picture of your brand. Achieve high ad recall journey through the airport, from security lines to and campaign awareness by bringing your message to baggage claim. the airport where the engaged audience awaits.
Branding campaigns give consumers top of mind Advertisers say that when they use airport in their awareness of your brand. Invest in airport advertising to media mix, the buy feels much “bigger” than the spread the word about your product or service. actual spend.
LAS AIRPORT PROFILE
• McCarran International is the 8th busiest airport in the United States
• LAS has two terminals with 65 aircraft gates
• 30 airlines fly to over 100 domestic and 27 international destinations including every major media market and population base in the U.S., Mexico, and Canada
• LAS is located in Paradise just about 5 miles south of downtown Las Vegas
Source: mccarran.com, Airports Council International
LAS LAS AIRPORT PROFILE
TOP 10 ANNUAL DESTINATIONS: PASSENGERS: LOS ANGELES SAN FRANCISCO 47.4 MILLION DENVER SEATTLE AIRLINES: ATLANTA CHICAGO DALLAS Southwest
American PHOENIX Delta NEW YORK United MINNEAPOLIS Spirit
Allegiant
Source: US Department of Transportation
LAS TRAVELER PROFILE
95 MILLION ADULTS HAVE TAKEN AT LEAST 1 DOMESTIC FLIGHT IN THE PAST YEAR
Las Vegas McCarran International Airport Frequent Fliers: 4+ trips per year
MCCARRAN INTERNATIONAL AIRPORT FREQUENT FLIERS
93% 56% 42% 59% 50% 60% have taken at least one have taken at least one have visited Los Angeles are employed full time. have a HHI of $75,000 viewed an airport digital personal/vacation trip in business trip in the overnight in the or greater. display in the past the past year. past year. past year. 6 months.
Source: Nielsen Las Vegas, NV 2016 (Release 2)
LAS LAS TRAVELER PROFILE
PRIMAR PURPOSE OF VISIT • 89% of visitors were “very (First Time vs. Repeat Visitors) satisfied” with their current trip Vacation / Pleasure
to Las Vegas. Friends / Relatives
Gamble • 43% of all Las Vegas visitors Convention / Corp Mtg Other Business
traveled by air. Passing Through
Special Event
Wedding
Other
Source: Las Vegas Convention & Visitor Autority
LAS CONVENTION ATTENDANCE
6.3 MILLION 21,864 convention attendees conventions held
Source: Las Vegas Convention & Visitor Autority 2016 Reports
LAS LAS MARKET PROFILE
AREA EVENTS & ATTRACTIONS Las Vegas Strip | Fremont Street Experience | Bellagio | Red Rock Canyon Venetian Hotel | Paris Hotel & Eiffel Tower | Mirage Hotel | Madame Tussaud’s 46% New York-New York Hotel | Caesars Palace & Colosseum | Mandalay Bay OF LAS VEGAS High Roller Ferris Wheel on the Linq | Stratosphere Tower | MGM Grand Hotel Luxor Hotel | Las Vegas Motor Speedway | Las Vegas Natural History Museum RESIDENTS HAVE Richard Petty Driving Experience | Gold & Silver Pawn Show | Texas Revue FLOWN AT LEAST World Series of Poker | American Muscle Car Challenge | T-Mobile Arena ONCE IN THE PAST YEAR. 752,111 LAS VEGAS RESIDENTS HAVE DEPARTED FROM MCCARRAN INTERNATIONAL AIRPORT IN THE PAST YEAR.
Source: Nielsen Las Vegas, NV 2016 (Release 2)
LAS COMPETITIVE MEDIA PRESENCE
Airport advertising is a constant media companion. Outdoor ads deliver consistent impressions as trends shift in other forms of advertising. Out-of-Home can compliment, reinforce, and extend the reach of other ad types in your campaign as part of a media mix strategy.
RADIO SOCIAL MEDIA TELEVISION MOBILE NEWSPAPER 35% 92% 53% 73% 74% of Las Vegas residents used an of Las Vegas residents of Las Vegas homes do not of Las Vegas residents of Las Vegas residents online music service in the have not clicked on a social subscribe to cable find cell phone adsannoying. say they did not read a past 30 days. media ad in the past television. newspaper in the past week. 30 days.
Source: Nielsen Las Vegas, NV 2016 (Release 2)
LAS LAS Ty Walsh | [email protected] Jerry Desimone | [email protected] 8945 W. Russell Road Suite 150, Las Vegas, NV 89148 Phone: 702.362.4777|Fax: 702.362.2501 lamar.com/LasVegas
Thank you! We appreciate the opportunity to be your airport media partner. Please contact your Lamar Representative or our office to discuss availability and any questions you may have. We’re ready to help you build an effective campaign.