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Organising Committee for Chingay Parade 2011 (Rfp: Scp2011)

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Organising Committee for Chingay Parade 2011 (Rfp: Scp2011) Chin Lai Ping (M0901011) Muhammad Hakim Salim (N0707153) Audrey Lau Cheng Shan (B0704389) ORGANISING COMMITTEE FOR CHINGAY PARADE 2011 (RFP: SCP2011) PROPOSAL FOR CHINGAY PARADE 2011 22nd August 2010 Presented by ASHCOM Events ASHCOM Events Pte Ltd 73A Duxton Road Singapore 080011 Tel: 6332 4227 Fax: 6334 5051 This Proposal is a confidential document between Ashcom Events Pte Ltd and the Chingay Organizing Committee. Its content shall not be revealed to any other person without prior written consent of Ashcom Events Pte Ltd. Should the Organizing Committee decides not to use the service of Ashcom Events; the proposal remains the property of Ashcom Events and as such must be treated with confidentiality. 2 1. Executive Summary 1.1 Introduction In response to the Organising Committee’s request to engage a company to undertake the proposed planning, developing and executing of the Chingay Parade 20011 according to the specifications in the RFP, AshCom Events intent to be the agency of choice in the supporting of the above planning, developing and executing of a successful Chingay Parade 2011. The Chingay Parade, an equivalent to Mardi Gras in New Orleans, has always been one of the most anticipated event in the Singapore’s calendar. Hailed as Asia's grandest street and floats parade, this year’s event will see an even more exhilarating celebration of spontaneity and colours as the parade's elaborately dressed floats and performers showcasing the rich, vibrant multi-ethnic and cosmopolitan cultures of Singapore and exciting performances from overseas against the backdrop of the Marina Waterfront. With an array of activities galore catered for the young and old, both local and international visitors will be able to engage in this celebration of colours. And for the second year running, Chingay 2011will have a fun-filled carnival themed “Colours of the World” on the 2 parade days. Visitors will be able to meet different characters from different countries giving them a multi-cultural and multi-ethnic experience. Riding on the success of Chingay 2010, this upcoming event is expected to attract at least half a million visitors. Equipped with the right blend of people and network, AshCom Events will provide the services required for the conceptualization and development, content management, execution, response management, event KPI tracking, event infrastructure capabilities and event management of pre-event communication materials and communication activities. Working closely with the Organising Committee, AshCom will ensure that all-important data which are needed will be accounted for the Chingay Parade 2011. A Post-Event Report will then be presented to the Organising Committee which includes, but is not limited to, monitoring and compilation of news coverage and evaluation report of feedback. These post-event report will come in useful for the next organizing committee. We believe that by the time the next year’s show comes up, you should all have a complete idea of what to expect. 1.2 The Objective To supply and install temporary facilities in Marina Waterfront including providing service support, liaison and carnival promotion, technical support and training, and operation and maintenance of the facilities throughout the entire parade duration. 3 1.3 The Proposal Chingay 2011 Carnival and Parade will run for 2 consecutive days on 11th February and 12th February 2011. The Carnival will start from 9 am to 11 pm at the Marina Waterfront and the Parade will start from 7pm to 9pm and runs along Raffles Avenue towards Saint Andrew’s Road. This yearly event is expected to attract at least half a million visitors with an estimated cost of $1.7 million. Chingay 2011 will include the following: 1) Nightly fire eating and Samba performances 2) International and local food stalls 3) Special Appearances from characters of Universal Studios 4) Foam pool 5) Mini-theme Park 6) Fireworks display 7) Guest DJ performance 8) International Percussion Band Competition 9) Local and International Celebrities During the 2 nights of excitement, expect an international percussion band competition and a one night only special performance by world renowned DJ at the makeshift stage with a foam pool besides the floating platform from 8pm to 11pm. And of course the highlight of the day would be the choreographed fireworks display which is scheduled at 9 pm during the two days of event. 1.4 The Benefits AshCom Events have the right mix of experience and knowledge to plan, develop and execute such a large-scale event without you worrying. Meeting your needs are important to us but we will do one better by exceeding your expectations to make this event a spectacular and exciting Chingay Parade ever. 1.5 Our Service AshCom Events Pte Ltd has been responsible some of the major events in the local or regional scenes with average attendances ranging from 100,000 to 400,000 people. We have a dedicated team of professionals that will advise and guide you to a successful event. Our team of dedicated professionals shall manage the following deliverables: • Event Conceptualization • Content management • Production Time Line and Scheduling • Budget Monitoring • Response Management (pre, actual and post) • Event KPI Tracking 4 • IT Infrastructure • Human Resource We believe that the proposals which we have proposed will definitely meet your specifications in its entirety and with AshCom as your event partner, we believe that Chingay Parade 2011 will be one of the most memorable and exciting one ever. 5 Table of Contents 1. Executive Summary......................................................................................................... 3 1.1 Introduction................................................................................................................ 3 1.2 The Objective............................................................................................................. 3 1.3 The Propose Proposal............................................................................................... 4 1.4 The Benefits ………………………………………………………………………………… 4 1.5 Our Service…………………………………………………………………………………… 4 2. Company Background…………………………………..…………………………………….. 8 2.1 About Us………………… ……………………………………………………………… 8 2.2 Mission…….………………………………………………………………………… 8 2.3 Vision…………………………………………………………………………………………. 8 2.4 Philosophy………………………………………………………………………………………. 8 2.5 Services…………………………………………………………………………… 8 2.6 Previous Projects……………………………………………………………………………….. 8 2.7 Awards & Recognition…………………………………………………………………………….. 9 2.8 Prospects……………………………………………………………………………………… 9 2.9 Financial and Operating Information……………… …………………………………………………. 9 2.10 Location….….……………………………………………………………………………………… 9 2.11 Project Team………………………………………………………………………………………… 10 3. Proposed Facilities…………………………………………………………….. 10 3.1 Carnival/Amusement (Mini Theme Park)…………………………………………………………... 10-11 3.2 Performance / Venue Layout……………………………………………... …………………. 11-13 4. Implementation Plan Consideration ………………………………………………….……... 13 4.1 Objectives…………………………..……………………………………………………… 13 4.2 Project Team……………………..………………………………………..….…………. 14-15 4.3 Deliverables……………………..……………….…………………….………………….... 16 4.4 Project Schedule………….……………………………………………………………….… 17-20 4.5 Communication Channels………………………………. …………….………….… 21-22 5. Implementation Support & Maintenance …………………………………………………… 23 5.1 Carnival Operating Schedule………………….…………………………….………….. 23 5.2 Total Number of Staff…..……………………………………………….….……..… 23 5.3 Implementation of Support and Maintenance Vendor Profiles……………. 23-29 6. Response to Operational Requirements……………………………………………....……. 30-34 7. Risk identification, Assessment and Contingency Plan…………………………....……. 34-36 8.Client References……… ……………………………………………....……. 36-37 9. Contract Terms & Condition……………………………………………………………….….. 37-39 10. Cost Quotation…………………………………..…………………………………...……….…. 39 11. Referencing List………………………………………………………………...…………. Appendix A: Work Breakdown Structure - Activity List ……………………………...…….. Appendix B: Gantt chart with Critical Path……………………………………………...…….. 25 Appendix C: Slack Table…………………………..………………………………………...……. 26 Appendix D: Network Diagram…………………………………………………………………… 26 Appendix E: Responsibility Matrix…………………………………………………………..….. 27 6 2. Company Background 2.1 About Us Established in 1978, AshCom Events Pte Ltd is an events management and consultancy company based in Singapore. 7 AshCom Events has successfully organized and implemented various lifestyles as well as business events both locally and regionally. It has since grown to be the ideal choice of company for major events in Singapore. We understand the importance of creating a memorable event, therefore, we fully customized all events to tailor-fit your requirements so that each events are fresh and unique. 2.2 Mission To make every event a fantastic, satisfying and memorable experience through creative and revolutionary ideas. 2.3 Vision To be the world’s leading events management and consultancy company while maintaining our philosophy. 2.4 Philosophy “Love and Appreciation for Customers” AshCom Events has advocated a spirit of “Love and Appreciation for Customers” to ensure customer satisfaction ever since it was established. 2.5 Services With more than 30 years of experience, AshCom Events is active in general contracting and technical services for areas such as event hall and facility management; trade show organizers, events, conferences and show management; permanent exhibits for themed environment, supply and installation of overlays
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