Social Media Tips For Marketing Your Business
www.marymarthamaddox.com Social Media Marketing
Your business needs to be on social media as it allows you to not only share about your business but also build a relationship and trust with your market. — Know where to find your market — Know how to talk to your market
Understand how to best utilize the social media platforms your business is on. Each social media platform is different.
Create a social media plan. The Big Five
Facebook Twitter Instagram
LinkedIn YouTube Facebook
One of the original social media platforms with a massive user base. — 1 billion daily and over 2 billion monthly active users
When To Post: About one update each day is an optimal rate for most businesses. — Don’t post too much as dominating your followers’ feeds is a social media marketing mistake you will want to avoid. — Engagement rates per post dropped for businesses posting more than twice per day. — If you post too much, you run the risk of people un-liking your account. If you post too little, you risk your engagement metrics.
These people followed your business for a reason — make sure you’re posting relevant content for them to consume. Twitter
Known to be the most conversational out of all the social media platforms.
There are over 500 million tweets sent daily, and over 320 million monthly active users on the platform.
There are more than 5,787 tweets sent every second.
When To Post: Posting multiple times per day will allow you the most opportunity for your tweets to be seen by your followers and give them more chances to engage with you.
Make sure to continue to provide value to your followers, but you can also be more playful on Twitter than other business-focus platforms like LinkedIn. LinkedIn LinkedIn is the oldest social media platform — founded in 2002.
LinkedIn has over 250 million monthly active users.
Most used social media channel for business-to-business marketers to share content at 94%.
LinkedIn is a place for people to connect with other business professionals and network online.
When To Post: Companies that post weekly on LinkedIn see a 2x lift in engagement on their posts.
LinkedIn is a great platform for your employees to become your brand advocates. Make sure to utilize them and their network. Instagram The most visual of all the social platforms.
Instagram was founded most recently yet has the thirst most people on the platform (1 billion) and active users (500 million).
Offers a couple of different posting formats: — short-lived stories — permanent posts
When To Post: All about quality and consistency. Some brands post multiple times per day; it depends how visual your industry is. Find what works for your business and stick to it.
Make sure to take advantage of both types of posts and bring value for your followers.
Add a caption, consider adding a location, and including popular hashtags to make your post more discoverable. YouTube
With 1.9 billion monthly active users, YouTube is a social platform with over a billion hours of video content being watched daily.
YouTube is the second largest search platform and the second most trafficked website behind Google.
“How To” is one of the top content categories on YouTube. Your audience is out there looking for content to show or explain something to them.
When To Post: As much content as your team can produce is great for YouTube! Just don’t skimp on the quality. Engaging on 01. SIGN UP FOR A SOCIAL MEDIA MANAGEMENT TOOL This tool allows you to see your feeds in one place and schedule future posts. A few Social Media examples of this would include Hootsuite and Buffer.
02. PICK ONE OR TWO TIMES A DAY TO DO SOCIAL MEDIA ENGAGEMENT Plan for 15 to minutes a day total. Your goal during this time is to engage with your followers and those your follow.
03. SHARE 2- 3 PIECES OF CONTENT Find content in your industry that your followers would be interested in.
04. SHARE 2- 3 SOCIAL MEDIA POSTS FROM PEOPLE This is the area that many business YOU FOLLOW owners don’t pay enough attention Sharing other people’s content is a great way to get them to share yours. For example, on to but is crucial to social media Twitter retweet tweets. success. 05. COMMENT ON 2- 3 POSTS FROM YOUR Engaging on FOLLOWERS Become a part of your “friends” conversation. This is a great way to increase Social Media rapport and the odds that your friends will engage and share with you.
06. REPLY TO OTHERS WHO SHARE OR COMMENT ON YOUR POSTS Today, people prefer to work with businesses that are responsive, so make sure you respond to your followers.
07. LIKE OTHER PEOPLE’S CONTENT IF THE CONTENT APPEALS TO YOU The “Like” or “Favorite” and other similar single click engagement isn’t the same as sharing or commenting, but it’s still engagement.
08. REPEAT DAILY Social media isn’t a “set-it-and-forget-it task.” You need to post and engage daily. But with a plan, you keep social media from taking too much time and Along with preparing content to go out, ensure you’re getting maximum results. you need to have a plan for commenting, sharing, and engaging with others. Social Media Tools & Tracking
Tracking your process will be one of the most important aspects of executing your social media strategy.
Based on performance, you’ll be able to make informed decisions about the direction of your campaigns.
You’ll want to determine which social media metrics you keep track of before you get started posting.
Social Media Metrics include: — Engagement — Social Media Reach — Social Media Referrals — Click-Through-Rate — Bounce Rate Marketing Materials
Be prepared with materials you can share online or off.
Things like business cards are inexpensive, easy to hand out, and give you credibility.
You should always have something with you that you can give to a lead.
These materials should be transferred to online resources, such as a website, as a digital presence is crucial to success. Business Cards Although we’re working in paperless offices more and more, the business card is still a mainstay of business.
If you don’t have a business card that you can hand out, you’re missing out on a key marketing opportunity.
There are a lot of poorly designed business cards out there. This is both a challenge and an opportunity. — To stand out, you need to create a design that looks fantastic, and helps you differentiate yourself. Business Card Must-Haves
• Logo • Business name (if it isn’t clear in your logo) • Your name • Your title • Phone number • Company website • Email address • Social media handles • A design element that makes you stand out from a stack of other cards, like a unique color, or specific font. Business Card Examples Brochures A brochure is a vital piece of literature about your products and services that a potential customer can take with them.
A well-designed brochure serves as a perfect introduction to your business.
Accurately distributed, brochures can expand your company’s visibility.
Brochures are great marketing tools when reaching out to new customers.
Brochures can provide positive press about your company.
Brochures are perfect for trade shows and networking opportunities. Brochure Must-Haves
• Align with your image • Your story • Stay relevant • Call to action • Mission Statement • Contact Information • Phone number • Email address • Street address • Social media platforms Brochure Examples Websites There is no excuse for not having a website, even if your business is only just getting off the ground.
Many potential customers and clients won’t take you seriously without one.
One of the most obvious benefits of having a website is that it enables people to find you online and contact you easily. Having an effective and compelling site can even lead to sales you wouldn’t have made otherwise.
Benefits — Develop an Online Presence — Target Local Customers — Share Contact Information — Online Content Can Help You Build a Reputation — Advertise Employment Opportunities — Help Expand Your Business’ Reach — Create Email Lists To Stay in Touch With Customers — Build a Community Website Must-Haves
• Up-to-date content • Unique site design • Mobile-friendly design • Clear navigation • Images • Social media integration • Website Speed & usability • Get found: Search Engine Optimization • Security • Call to actions • Consistency Website Examples Reasons Why Having An Online Presence Is Essential
01. An Online Presence Enhances Accessibility It’s an effortless way for customers to browse prices and hours and compare all these factors with your competition with a simple click. It’s important that it’s effortless — nothing should take too long to load, and nothing should be difficult to find.
02. An Online Presence Garners a Wider Audience This allows the customer to come to you. Even when you’re closed, customers will be able to purchase goods and services online. You’ll be able to reach a wider audience. When customers like what they see means they are more likely to share your products and services with others.
03. An Online Presence Builds Relationships and Consumer Trust Having a website, blog, and social media accounts enables reviews and comments about your products. Any glowing praise that is publicly available will build your online presence and show even brand-new customers that you’re a reputable business. Reasons Why Having An Online Presence Is Essential
04. An Online Presence Enables Effortless Marketing Selling your products and services becomes an effortless process thanks to your online presence. Through various social media platforms, you can advertise your products for free through the click of a button.
05. An Online Presence Shows You What Works — And What Doesn’t Tracking the metrics of your site and social media accounts is simple and you can see numerical proof of what works and what doesn’t. Being able to see the results of your efforts will allow you to make improvements in every aspect of your business. THANK YOU!