Twitter and Linkedin

Presented by the Communications Team

April 2018 Agenda

1. Why use these channels? 2. Twitter Statistics and Features 3. Linkedin Statistics and Features 4. Q&A

AGENDA Twitter TWITTER CASE STUDY TWITTER CASE STUDY "Twitter ripples" - Paula Span

TWITTER CASE STUDY Twitter Statistics

330 million 261 million ~500 million 2 billion monthly active users international users tweets a year Search queries daily

80% of active 42% 74% User base: users are on mobile use Twitter daily use Twitter for news 36%: 18-29 years old (highest ranking among all 22%: 30-49 years social media channels in 23%: American adults 2017!) 28%: Americans with college degrees 25%: Journalists

TWITTER STATS Twitter Statistics

30% higher interaction between 8am-7pm

2X 2X More tweets per engagement rates engagement rates for day correlates with for tweets with tweets with hashtags less engagement images than without than without (Quality > Quantity)

TWITTER STATS Why Use These Channels?: Twitter

● Removes the gatekeepers ● Less work than blogging ● Networking and developing new relationships with researchers from various fields ● Fast means of communicating news ● Increases readership and discussion of your work ● Following events you can’t attend (#HASHTAG2018)

WHY USE THESE CHANNELS?: TWITTER Features: Twitter

Tweet ● A post containing photos, videos, links, GIFs or text ● 280 characters or less ● You can include up to 4 photos, a GIF, or a video

FEATURES: TWITTER Retweet ● Sharing someone else’s tweet with or without comment

FEATURES: TWITTER Like ● Serves as a bookmark (e.g. to-dos, read later, etc.) ● View a user’s likes on their profile

FEATURES: TWITTER Hashtag (#) Mention (@) ● Specific keyword used to tag tweets ● Referring or responding to a user with the # symbol ● Will link to their account ● Useful for events and topics ● If someone you don’t follow mentions you, it will NOT be posted on your timeline, but you will be notified

FEATURES: TWITTER Direct Messaging Pinning Tweets ● You can accept or decline ● Pin your tweets or retweets to the top messages from users you don’t of your profile feed know ● If retweeting, you must add a comment

FEATURES: TWITTER Moments ● Curated tweets from general categories ● Slideshow of different tweets stitched together ● Displayed on profile

FEATURES: TWITTER Lists ● A way of segmenting / identifying interest-based groups ● Follow updates of a group organized by topic, category, or other common denominator ● Public / private lists

Examples: ● Aging Journalists ● Aging Orgs ● USC Leonard Davis Faculty

FEATURES: TWITTER Additional Features & Resources: Twitter

● Advanced search ● How Academics can use twitter

● Analytics for the last month ● 15 Indispensable Academic Accounts ● Scheduling for tweets ● Twitter-only conferences can have global ● Embed your profile into websites ○ (e.g. impact

https://gero.usc.edu/labs/benayounlab) ● Tweeting your way to tenure ● Help Topics

FEATURES: TWITTER LinkedIn LinkedIn Statistics

250 million 133 million 40% 40 million monthly active users Users are from US of users on Students and LinkedIn daily recent grads

57% 1 million 70 million 38% of all users are users are mobile users on Publisher; unique SlideShare millennials (ages 18-34) 130K posts shared visitors monthly weekly

LINKEDIN STATS Why Use These Channels?: LinkedIn

● Provides a network in both academia and outside in industry ○ Sites like Researchgate create a distinction between scientists and other people when reality is more fluid

● Takes minimal time to update

● Great networking and recruiting tool

● Form new connections through Groups

WHY USE THESE CHANNELS?: LINKEDIN Features: LinkedIn

Unified Search experience ● People, jobs, posts, companies, groups

FEATURES: LINKEDIN Groups Publisher SlideShare ● Communicate with people ● Blog form that allows you to ● LinkedIn’s presentation channel you aren’t connected to publish and share articles ● Reaches 70M unique visitors a month (Think wordpress + ● Among top 100 most-visited websites facebook) in the world ● 1 million users; 130K posts ● Login with LinkedIn shared per week

FEATURES: LINKEDIN Chat / Private Messaging Trending news topics Activity feed of connections

FEATURES: LINKEDIN Contact Natalie @ [email protected] to add your faculty profile links

CONTACT WEBMASTER Q&A