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Data Driven Growth John Egan Growth Engineer @ Pinterest Where Do You Focus? New user email campaign Social media contests Paid app installs Share content to social media Advertising Add invitations Build analytics dashboard Retargeting campaigns SEM Content marketing Improved invitation flow Get press coverage Improve new user experience flow Work with partners to get distribution Add more social features SEO Email campaign to resurrect dormant users Improve signup conversion Push notifications Company blog Weekly engagement email Blogger outreach Add more invitation prompts Growth Model Monthly Active Users New Users Dormant Users Growth Model Activation Monthly Active Users Acquisition New Churn Users Resurrection Churn Dormant Users Net MAU Graph Activation is critical to growth Retained MAUs ! •The Metric: The percentage of new users that are still using the app a month later ! •The Goal: >25%. Anything less makes growth difficult because of a leaky bucket Original New User Experience Improved New User Experience Guided User Education Funnels Prioritize projects based on ROI Due diligence is cheap, engineering is expensive Shopkick’s Contact List Picker Google Analytics Behavior Flow Behavior Flow Break down metrics until you can see what to do next Segmented Experiment Analysis Core: Active multiple times a week Casual: Active ~1 a week Marginal: Active <1 a week New: Joined in the past 28 days Dormant: Not active for 30 days Resurrected: Was dormant, but became active again in the past 28 days Segmented Experiment Analysis Marginal Users (~once a month) Core Users (multiple times a week) Old Signup Wall Inspired Wall John Egan Blog: http://jwegan.com Email: [email protected] Twitter: @jwegan_com .

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Integrating Technology with Student-Centered Learning
integrating technology with student-centered learning A REPORT TO THE NELLIE MAE EDUCATION FOUNDATION Prepared by Babette Moeller & Tim Reitzes | July 2011 www.nmefdn.org 1 acknowledgements We thank the Nellie Mae Education Foundation (NMEF) for the grant that supported the preparation of this report. Special thanks to Eve Goldberg for her guidance and support, and to Beth Miller for comments on an earlier draft of this report. We thank Ilene Kantrov for her contributions to shaping and editing this report, and Loulou Bangura for her help with building and managing a wiki site, which contains many of the papers and other resources that we reviewed (the site can be accessed at: http://nmef.wikispaces.com). We are very grateful for the comments and suggestions from Daniel Light, Shelley Pasnik, and Bill Tally on earlier drafts of this report. And we thank our colleagues from EDC’s Learning and Teaching Division who shared their work, experiences, and insights at a meeting on technology and student-centered learning: Harouna Ba, Carissa Baquarian, Kristen Bjork, Amy Brodesky, June Foster, Vivian Gilfroy, Ilene Kantrov, Daniel Light, Brian Lord, Joyce Malyn-Smith, Sarita Pillai, Suzanne Reynolds-Alpert, Deirdra Searcy, Bob Spielvogel, Tony Streit, Bill Tally, and Barbara Treacy. Babette Moeller & Tim Reitzes (2011) Education Development Center, Inc. (EDC). Integrating Technology with Student-Centered Learning. Quincy, MA: Nellie Mae Education Foundation. ©2011 by The Nellie Mae Education Foundation. All rights reserved. The Nellie Mae Education Foundation 1250 Hancock Street, Suite 205N, Quincy, MA 02169 www.nmefdn.org 3 Not surprising, 43 percent of students feel unprepared to use technology as they look ahead to higher education or their work life.
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