Social Media Platforms

Tracking Your Traffic

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General Overview Of Social Platforms.

02 Using Social Media As A Marketing Tool? Monitor And Measure The Metrics That Matter?

Data And Dashboards – 04 Making Metrics Work For You! The Basics: • # of monthly active users: 2.7 billion • Daily active users: >1.8 billion

• Largest age group: 25-34 (26.3%) (Male users ages 25 to 34 make up the biggest demographic) (21.4% of all Facebook users are ages 45 and older) • Gender: 56% male, 44% female

• Time spent per day: 38 minutes • Almost 80% of users globally access Facebook on a mobile device.

Best Times to Post: • Noon • 3 Times a week

• Largest age group: 25-34 (33.1%) • Gender: 57% female, 43% male

• Average time spent per day: 29 minutes • 24% of users log in more than once per day. • Over 500 million accounts use Instagram Stories each day.

• 37% of American Instagram users have some college education while 43% have attained a degree.

• Only 1% of Instagram users use no other social platforms

Best Times to Post: • Tuesday – 10 AM or 4 PM for Non-Profits • https://blog.hootsuite.com/best-time-to-post-on-instagram/

•Largest age group: 30-49 (44%) •Gender: 32% female, 68% male

•56% have either completed some college or have a degree. • 31% of American Twitter users earned over $75,000 per year

•Time spent per day/week: 3.53 minutes per session

Best Times to Post: • Mornings, Wednesday and Thursday • 5-20 a day

•Largest age group: 46-55 •40% of American Internet users ages 46-55 have used the platform. •Gender: 51% male, 49% female

•57% of LinkedIn users access the site using their mobile device. •63% of LinkedIn users access the network monthly, and 22% weekly.

•51% of American LinkedIn members have a college degree and 49% earn over $75,000 a year.

•40% of American Internet users ages 46-55 have used the platform.

Best Times to Post: • During business hours, never weekends. • 3 Times a week

• Largest age group: 30-49 • Gender: 78% female, 22% male • Pinterest claims 8 out of 10 moms in the USA use the platform.

• Of all American Internet users who have ever used Pinterest, 38% have a college degree and 41% earn over $75,000.

• Time spent per day: 14.2 minutes

• 98% of people use Pinterest to try new things • 85% of Pinners use the social media platform to start a new project. • 89% use it to inspire purchases

Best Times to Post: • Saturdays and evenings • 5 - 30 a day

• Hootsuite: https://blog.hootsuite.com/social-media-demographics/#General_social_media_demographics • Sprout Social: https://sproutsocial.com/insights/new-social-media-demographics/ The Basics:

• # of monthly active users: 100 million

• Largest age group: 18-24, • 32.5% of TikTok users are ages 10 to 19 • 29.5% are ages 20 to 29. • Gender: 59% female, 41% male

• Time spent per day: 45+ minutes

Best Times to Post: • Early morning 6 AM – 10 AM, night 7 PM – 11PM • 1-3 Times a day

• Hootsuite: https://blog.hootsuite.com/social-media-demographics/#General_social_media_demographics • Sprout Social: https://sproutsocial.com/insights/new-social-media-demographics/ Photo From: https://depositphotos.com/stock-photos/tiktok.html?qview=335417466 The Basics:

•# of monthly active users: 265 million

•Largest age group: 13-34 (75%) •Gender: 58% female, 40% male

•Time spent per day: 26 minutes

•Usage: 30 times per day on average

Learn How To Send A Snap: • https://www.youtube.com/watch?v=G3bucX4W-Wk

Best Times to Post: • Look for the bedroom watchers, 10 PM • Any day

• # of monthly active users: 2 billion

• Largest age group: 15-25 • Gender: 72% of all female internet users and 72% of all male internet users

• Time spent per day: 41.9 minutes among viewers 18 and older

Best Times to Post: • Afternoon, people watch in the evening • 1 a week

Double the engagement on Facebook over the next 6 months by publishing 1 interactive polls, questions or contest each week.

• Poll participation • Post comments Establish Your Metrics • Post shares • Post mentions • Individual post likes Your Data And Dashboard Toolbox:

• Google Analytics and Google Data Studio • Hubspot Marketing Analytics Software • Pardot by Salesforce • Alexa • Hashtagify • Built-In Tracking • Any others? Evaluate Your Findings Use the data to Look for spikes create positive change

Keep a year to year comparison bekozmarketing.com/contact Social Media Platforms

Tracking Your Traffic Nonprofit Institute At the College of Southern Maryland