Social Media Platforms Tracking Your Traffic Nonprofit Institute At the College of Southern Maryland Professional Personal • Advocate o American Marketing • Motivated & Mission Oriented Association, Marketing Chair - Meet Sheebah Marketing Professional Charles County Chamber of • Over 10 Years of Experience Commerce, Sigma Gamma o Brand management, Rho Sorority, Inc., Zonta Club promotion, creative design, of Charles County (promoting forging digital strategies, justice and universal respect content creation, developing for human rights and strategic alliances, and public fundamental freedoms of relations. women.) • Nonprofit & For-Profit Organization • Education o National Urban League, o MBA, Masters Marketing NAACP, Human Society, Spring Management - UMUC/UMGC Dell Center o Bachelor’s Degree in o The Gott Company Communications & Electronic, (Convenience Stores, Gas Media Film - Towson Stations, Car Washes), eTrepid University. (Information Technology, Cloud o Hubspot Social Media Certified Computing and Cyber Security) o Just to name a few • The Fuzzy Stuff Bekozmarketing.com o One Cat o Loves to Travel and Eat Empowering Your Business to Compute with Clarity ✓ Cybersecurity ✓ Cloud Computing ✓ Artificial Intelligence and Machine Learning ✓ Unified Communications eTrepid.com We All Know A Little Teamwork Makes About A Lot! The Dream Work! 4 ▪ Sprout Social Resources - sproutsocial.com ▪ Social Media Examiner - socialmediaexaminer.com ▪ Hubspot - hubspot.com ▪ Buffer - buffer.com 5 Bekoz It Bekoz It Makes A Bekoz It Join Matters Difference Motivates The Koz! Marketing that Motivates @BekozMarketing Expand Your Toolbox 7 Even More For Your Toolbox 8 4 Points General Overview Of Social Platforms. 02 Using Social Media As A Marketing Tool? Monitor And Measure The Metrics That Matter? Data And Dashboards – 04 Making Metrics Work For You! The Basics: • # of monthly active users: 2.7 billion • Daily active users: >1.8 billion • Largest age group: 25-34 (26.3%) (Male users ages 25 to 34 make up the biggest demographic) (21.4% of all Facebook users are ages 45 and older) • Gender: 56% male, 44% female • Time spent per day: 38 minutes • Almost 80% of users globally access Facebook on a mobile device. Best Times to Post: • Noon • 3 Times a week • Hootsuite: https://blog.hootsuite.com/social-media-demographics/#General_social_media_demographics • Sprout Social: https://sproutsocial.com/insights/new-social-media-demographics/ The Basics: • # of monthly active users: 1 billion • Largest age group: 25-34 (33.1%) • Gender: 57% female, 43% male • Average time spent per day: 29 minutes • 24% of users log in more than once per day. • Over 500 million accounts use Instagram Stories each day. • 37% of American Instagram users have some college education while 43% have attained a degree. • Only 1% of Instagram users use no other social platforms Best Times to Post: • Tuesday – 10 AM or 4 PM for Non-Profits • https://blog.hootsuite.com/best-time-to-post-on-instagram/ • Hootsuite: https://blog.hootsuite.com/social-media-demographics/#General_social_media_demographics • Sprout Social: https://sproutsocial.com/insights/new-social-media-demographics/ The Basics: •# of daily active users: 187 million •Largest age group: 30-49 (44%) •Gender: 32% female, 68% male •56% have either completed some college or have a degree. • 31% of American Twitter users earned over $75,000 per year •Time spent per day/week: 3.53 minutes per session Best Times to Post: • Mornings, Wednesday and Thursday • 5-20 a day • Hootsuite: https://blog.hootsuite.com/social-media-demographics/#General_social_media_demographics • Sprout Social: https://sproutsocial.com/insights/new-social-media-demographics/ The Basics: •# of total users: 738 million •Largest age group: 46-55 •40% of American Internet users ages 46-55 have used the platform. •Gender: 51% male, 49% female •57% of LinkedIn users access the site using their mobile device. •63% of LinkedIn users access the network monthly, and 22% weekly. •51% of American LinkedIn members have a college degree and 49% earn over $75,000 a year. •40% of American Internet users ages 46-55 have used the platform. Best Times to Post: • During business hours, never weekends. • 3 Times a week • Hootsuite: https://blog.hootsuite.com/social-media-demographics/#General_social_media_demographics • Sprout Social: https://sproutsocial.com/insights/new-social-media-demographics/ The Basics: • # of monthly active users: 400+ million • Largest age group: 30-49 • Gender: 78% female, 22% male • Pinterest claims 8 out of 10 moms in the USA use the platform. • Of all American Internet users who have ever used Pinterest, 38% have a college degree and 41% earn over $75,000. • Time spent per day: 14.2 minutes • 98% of people use Pinterest to try new things • 85% of Pinners use the social media platform to start a new project. • 89% use it to inspire purchases Best Times to Post: • Saturdays and evenings • 5 - 30 a day • Hootsuite: https://blog.hootsuite.com/social-media-demographics/#General_social_media_demographics • Sprout Social: https://sproutsocial.com/insights/new-social-media-demographics/ The Basics: • # of monthly active users: 100 million • Largest age group: 18-24, • 32.5% of TikTok users are ages 10 to 19 • 29.5% are ages 20 to 29. • Gender: 59% female, 41% male • Time spent per day: 45+ minutes Best Times to Post: • Early morning 6 AM – 10 AM, night 7 PM – 11PM • 1-3 Times a day • Hootsuite: https://blog.hootsuite.com/social-media-demographics/#General_social_media_demographics • Sprout Social: https://sproutsocial.com/insights/new-social-media-demographics/ Photo From: https://depositphotos.com/stock-photos/tiktok.html?qview=335417466 The Basics: •# of monthly active users: 265 million •Largest age group: 13-34 (75%) •Gender: 58% female, 40% male •Time spent per day: 26 minutes •Usage: 30 times per day on average Learn How To Send A Snap: • https://www.youtube.com/watch?v=G3bucX4W-Wk Best Times to Post: • Look for the bedroom watchers, 10 PM • Any day • Hootsuite: https://blog.hootsuite.com/social-media-demographics/#General_social_media_demographics • Sprout Social: https://sproutsocial.com/insights/new-social-media-demographics/ Photo From: https://depositphotos.com/stock-photos/tiktok.html?qview=335417466 The Basics: • # of monthly active users: 2 billion • Largest age group: 15-25 • Gender: 72% of all female internet users and 72% of all male internet users • Time spent per day: 41.9 minutes among viewers 18 and older Best Times to Post: • Afternoon, people watch in the evening • 1 a week • Hootsuite: https://blog.hootsuite.com/social-media-demographics/#General_social_media_demographics • Sprout Social: https://sproutsocial.com/insights/new-social-media-demographics/ Photo From: https://depositphotos.com/stock-photos/tiktok.html?qview=335417466 Increase engagement on my social media channels. S. M. A. R. T. Specific Measurable Attainable Relevant Timely Double the engagement on Facebook over the next 6 months by publishing 1 interactive polls, questions or contest each week. • Poll participation • Post comments Establish Your Metrics • Post shares • Post mentions • Individual post likes Your Data And Dashboard Toolbox: • Google Analytics and Google Data Studio • Hubspot Marketing Analytics Software • Pardot by Salesforce • Alexa • Hashtagify • Built-In Tracking • Any others? Evaluate Your Findings Use the data to Look for spikes create positive change Keep a year to year comparison bekozmarketing.com/contact Social Media Platforms Tracking Your Traffic Nonprofit Institute At the College of Southern Maryland.