BUSINESS, Among the Best Worlwide LOGROS 2020 SECOND SEMESTER
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ISSN: En trámite The School of ECONOMICS and BUSINESS, among the best worlwide LOGROS 2020 SECOND SEMESTER COMMUNITY UNIVERSITY LIFE ACTIVITIES AWARDS University Social Responsibility and Sustainability Committee Information: Jorge Reyes Iturbide, MS [email protected] www.anahuac.mx/mexico/sustentable anahuac.mx/mexico PRESIDENT’S COMMITTEE Cipriano Sánchez García, L.C., PhD President Sonia Barnetche Frías, PhD Academic Vice President Jorge Miguel Fabre Mendoza, MS Academic Vice President F. César Hernández Rendón, L.C. Fernando Rincón Gallardo Elguero, MS Vice Presidents of Integral Formation F. Eduardo Robles-Gil Orvañanos, L.C. Vice President of Finance and Administration Oliva Sánchez García, PhD Director of Institutional Effectiveness Alfredo Nava Govela, MS Director of the School of Economics and Business Luz del Carmen Dávalos Murillo, PhD Member of the President’s Committee Ricardo Sodi Cuellar, PhD Member of the President’s Committee LOGROS editorial team Abelardo Somuano Rojas, MS, Director Institutional Communication • Alma E. Cázares Ruiz, MS, Publications Coordination Editor: Adriana Sánchez Escalante, MS • Editorial Committee: José Antonio de Landa Dorantes, BS Irán Gutiérrez Méndez, BS Arizbeth Monserrat Rivera Cabrera, BS Enrique Rojas Solís, BS • Photography: Christian Buendía Gama and Alan Boites Aguilar • Editorial Design: María Elena Caridad Fernández / VLA LOGROS. Year 5, No. 10 is a semi-annual publication edited by Investigaciones y Estudios Superiores, S.C. (known as Universidad Anáhuac México), 46 Universidad Anahuac Ave., Col. Lomas Anahuac, Huixquilucan, State of Mexico, 52786. Phone: 55 5627- 0210. Chief Editor: Adriana Sánchez Escalante. Rights reserved for exclusive use: 04-2017-111415222100-203, ISSN: Pending, both granted by the National Institute of Copyright. Lawfulness of title and contents: Pending. Printed by LITOPROCESS S.A. de C.V., San Francisco Cuautlalpan Street No. 102-A, Col. San Francisco, C.P. 53569, Naucalpan, State of Mexico. Print-run: 1,000 copies CONTENTS COMMUNITY Design students and teacher won the 2019 a! Diseño ACTIVITIES Award 4 Magdala Archaeological Project: 10 years of bringing Israel Clara Balas and Alfonso Urquiza, finalists in the architecture and Mexico together 22 competition in Paris, France 4 Agreement with the Ministry of Energy 26 Gemma Goiri receives the Anahuac Alumni Architecture Strengthening our business relationship with Canacintra 26 Award 5 New Elías Landsmanas Dymensztejn-Anahuac Research Arturo and Jorge Arditti, new country representatives Chair on Unaccompanied Migrant Children 28 of the AIA 5 We bring children closer to Bioethics, through Bioétix 28 Industrial Engineering students, Latin American champions Christopher Landau gives keynote speech at Anahuac 29 of the Ericsson Innovation Awards 6 “Architecture for me requires complete dedication”: Projects of the School of Design are exhibited in the 6th Architect Agustín Hernández received Anahuac’s 30 edition of Inédito 6 honorary degree School of Health Sciences, 45 years of training doctors What is the role of designers in the “new normal”? 32 at the service of health in Mexico and worldwide 7 Promoting projects that support Tzeltal indigenous women 32 “Success is not an end point, but an ellipsis”. Ana Victoria Assessing the impact of COVID-19 in Greater Mexico City, García Álvarez 10 together with Harvard University 33 Luis Lozano Olivares, new president of Toyota Motors “Education is key to saving our nation”: Ricardo Sodi, PhD 34 Mexico 10 Our Anahuac alumni stand out in the list of Los 300 Líderes AWARDS Mexicanos (300 Mexican Leaders) 11 The School of Economics and Business, among the best Marcella Lembert honored with Iconic Women Creating worldwide 36 a Better World for All 12 Anahuac Fab Lab is ratified as Fab Academy Node 38 The actuarial work of Francisco Miguel Aguirre is recognized Creation of the Management Committee for Leadership, with the 2020 Saltillo Award 12 Innovation, and Entrepreneurship Competencies 39 Mexican Government decorates Anahuac doctors for their Five Programs of the School of Engineering get the ABET fight against COVID-19 13 Accreditation 40 Jeannette Arriola awarded with the Prize for Women’s Anahuac University in Mexico City is granted the 2020 Creativity in Rural Life 13 Incluye Award 41 Father Alberto Simán, L.C., new territorial director of the Farewell to Class 2020 so they look beyond their limits 42 Legionaries of Christ in Mexico and Central America 14 Keep the Spirit for Research: New Anahuac Doctoral Martha Tarasco, 30 years of service of personalist Bioethics 14 Graduates 43 With Anahuac Award for Excellence, we emphasize our UNIVERSITY LIFE students’ commitment 44 Vértice creates the new box for delivery bikes for Cornershop México 16 Sinergia students talk with Lorenzo Córdova 16 ASUA Reforestation does not stop 17 “Failure is the best teacher”: Nuria Diosdado Anahuac Lions won the 2020 National Sports Award 18 COMMUNITY ACADEMICS STUDENTS ALUMNI Four student projects and one teacher of the School of De- Category: Students Design sign won the 2019 a! Diseño Award, which has been recog- Award: a! Diseño nizing the best of deign nationwide since 1994. students and Digital publication As in every edition, the jury included renowned profession- Las letras de la Bauhaus: Paulina Alcántara López teacher won als in different areas and specialties. They chose the final- (8th semester of Graphic Design). ists. the 2019 a! Product-object Dualidad: Ana Paulina Russ Aguirre Diseño Award (7th semester of Industrial Design). It is their appreciation Silver Mention for design that brings customers and Identity Mezcalería Kixaa: Alejandra Porcayo Alva designers together in (6th semester of Graphic Design). this award. Category: Professionals Silver Mention Poster 3D poster system/tribute to the 100 years of Bauhaus: Arturo Ponce de León, MS, academic coordinator of the Bachelor in Multimedia Design at the north campus. Clara Balas and Alfonso Urquiza, finalists in the architecture competition in Paris, France Chosen for Clara Balas Sacal and Alfonso Urquiza Mierendorff Paris” and the 2024 Olympic and Paralympic Games. an innovative (9th semester of Bachelor in Architecture) students of The residential section encompasses nearly 300 housing the Practicum II, coordinated by doctor Rafael Ville- units, while the education section includes an elementary proposal of a gas-Guillot, were finalists in the Multi Comfort Student school with kindergarten. Besides, they submitted several Sustainable Contest 2020, called by Saint-Gobain. ideas for the preservation and revival of historic buildings Development (house and workshops) already on site. Park. The project is a Sustainable Development Park, combin- ing residential, education, and recreational functions in The 18 finalists were selected from 22 Mexican universi- Saint-Denis, Paris, France, for the development of “Grand ties, with a total of 467 students and 56 teachers. LOGROS 4 Architect Gemma Corina Goiri Rodríguez (class of 2019) re- Gemma Goiri ceived the 2020 Anahuac Alumni Architecture Award. This award is granted to a ninth- or tenth-semester student with a good overall average, as well as in the Projects course, in addi- receives the tion to a participation in extracurricular activities of the School Anahuac of Architecture. The awardee was chosen by the jury, which included the Arch. Alumni Jorge Arditti (class of 1991), from Arditti + RDT Arquitectos; Arch. Alejandro de la Vega (class of 1988), from Éntasis Arqui- Architecture tectos; Arch. Jorge Vázquez del Mercado (class of 1987), Deputy Director of the School of Architecture; and D. Arch Bernardo Gómez-Pimienta (class of 1986), Director of the School of Ar- Award chitecture. Due to her academic performance, and the project called by Saint- Our alumna submitted the project to participate in the Multi Comfort Student Contest 2019 of Saint-Gobain. Its purpose Gobain, she obtained a sculpture was to renovate the metro area of Crescenzago and connect it by the Dutch artist Jan Hendrix in with the urban area of Milan, Italy. She opted for a completely an online event. different alternative from the current functioning and physical offer, to suggest an organic solution. As a result, she created a game of organic topographies, making emphasis on the ludic nature of the area. Arturo and Jorge Arditti, new country representatives of the AIA With this appointment, our alumni will promote Mexican architecture and architects. Architects Arturo Arditti (class of 1986) and Jorge Arditti (class of 1991), from Arditti + RDT Arquitectos, where appointed as country rep- resentatives at the American Institute of Architects (AIA) for Mexico and for the 2020-2021 period. In this way, they became the link between AIA and Mexico. Besides, they will be in charge of education, promotional, and professional events to develop within our country and abroad, in order to promote Mexican architecture and architects worldwide. Jorge Arditti said this appointment is a great honor for his career as well as at a personal level. “It is a great responsibility toward architects in Mexico to be the means to present and put forward the good Mexican architecture to the eyes of AIA and international architects” he added. COMMUNITY 5 Industrial Engineering students, Latin American champions of the Ericsson Innovation Awards With the BioDigestor Community project, our students won the Latin American regional phase. Industrial