SUMMIT REPORT 2014 How EBS is Shaping the Future of Europe

The 2014 (EBS) explored “The Business Agenda 2014 – 2019 : Rebuilding a Competitive Europe”. EBS 2014 saw over 1,850 participants, including CEOs, European Commissioners, MEPs and academics, come toge- ther to discuss the business community’s agenda for the next five years. This year’s summit widened the debate and saw concrete proposals and recom- mendations for European policymakers. Now in its 13th year, the EBS is a platform for a real cross-EU dialogue between business leaders and policy makers. The summit brings together European industry, opinion-makers, academics and high-level European politicians to look at the issues, share ideas and to propose solutions to the problems facing European business today. Covering diverse issues, such as industry, sustainability and skills, we aim to be business driven, interactive and dyna- mic – promoting debate and facilitating networ- king. Through this, the EBS promotes business in Europe, growth and prosperity.

EBS 2015 will be of particular strategic importance to your organisation, as it will be an opportunity for business to present its expectations to the new and . DO YOU WANT TO PUT Arnaud Thysen, General Manager EBS YOUR MARK ON EBS 2015 ?

Join the EBS Steering Committee to have your say on the programme, to suggest speakers and to gain invaluable insights that make a difference. (No fee for committed partners)

For more information and to reserve your seat in the Steering Committee, please contact: Ellen Runngren - [email protected] - P: +32(0)2 645 34 86

Arnaud Thysen, General Manager EBS EBS 2014 2 EBS 2014 3

WHO’S WHO? EBS TEAM

Arnaud Thysen Ellen Runngren General Manager Account Manager [email protected] T +32(0)2 645 34 86 [email protected] Anne-Laurence Cock Senior Project Manager Marco Lucaccioni T +32(0)2 645 34 84 Finance & Administration [email protected] [email protected] Kate O’Sullivan Pascale Vanderweyen Communication & Speakers Manager Administration [email protected] [email protected] Jean de Gheldere Mohammed Cherif Managing Director Developer [email protected] [email protected]

For partnership opportunities contact: Ellen Runngren, Account Manager - [email protected] - +32 (0)2 645 34 86 Rue du Belvédère 28, B-1050 - T +32(0)2 645 34 84 - F +32(0)2 645 34 89

Summit Report 2014 Table of Contents Forewords...... 1 Honorary Committee ...... 6 EBS Speakers ...... 8 Facts & Figures...... 10 Sessions...... 25 Speaker Profiles...... 73 Participants List...... 103 Partners...... 187 EBS Survey...... 221 EBS- the Debate Platform That Makes a Difference

We are delighted to present the Report of the 12th European Business Summit (EBS) – edition 2014 – which took place on the 14th and 15th of May 2014 at Palais d’Egmont in Brussels. Under the theme “The Business Agenda 2014 – 2019: Rebuilding a Competitive Europe”, EBS 2014 brought together more than 1,850 participants representing European industry, opinion leaders, high-level European and national politicians to have a close look at and discuss opportunities to support growth and competitiveness in Europe. The European Business Summit provided an excellent platform to explore how to achieve these ambi- tious targets and how to put Europe back on track. The European economy is starting to recover. But Europe has not yet regained the ground lost during the crisis. “Business as usual” is simply not an option if we want more growth and more jobs for European citizens. We have to make the necessary reforms to regain the ground lost compared to key competitors on world markets. We suffer from persistent unemployment because of excessive taxation and regulation, constrained access to finances, too high energy prices, insufficient innovation, inadequate education and training and remaining labour markets rigidities. Over the past five years, Europe focussed on a defensive or reactive agenda. It brought badly needed economic stabilisation. While we were repairing our economic system, the rest of the world did not stand still. Instead, they made structural reforms, invested in infrastructure, machinery, skills and innova- tion. They worked hard to make the best of information technologies and improve their competitiveness. Acce- lerating the digitalisation of the economy is essential to improve European competitiveness. EBS 2014 was once more the perfect place to expand networks and esta- blish new contacts. These were facilitated by a series of networking luncheons, specific side events and plenary sessions, which featured President Barroso, Commissio- ners Barnier, De Gucht, Hahn and Georgieva, Ambassador Gardner and representatives from the main European parties on the eve of the European elections. We would like to thank the partners, media partners, sponsors, the many moderators and speakers, the participants and of course the EBS team for making this 12th EBS a success.

Emma Marcegaglia, President, BUSINESSEUROPE & Markus Beyrer, Director General, BUSINESSEUROPE

Emma Marcegaglia, President, BUSINESSEUROPE Markus Beyrer, Director General, BUSINESSEUROPE EBS 2014 7

A Special Thanks to the EBS Hono a y Committee

The EBS team would like to express their g atitude for the help and suppo t of the EBS Hono a y Committee.

HONORARY COMMITTEE

Director of the Hono a y Committee Philippe de Buck, Former Director Gene al, BUSINESSEUROPE Secreta y of the Hono a y Committee Arnaud Thysen, Gene al Manager, EBS Reinhard Bütikofer, Member of the European Parliament N. Chandrasekaran, Chief Executive Officer and Managing Director, Tata Consultancy Se vices Jean-Pierre Clamadieu, Chairman of the Executive Committee, Solvay Group Baron Frans van Daele, Hono a y Ambassador, Head of Cabinet to His Majesty the King of Belgians Jean de Gheldere, Managing Director, EBS Malcolm Harbour, Former Member of the European Parliament Lauritz B. Holm-Nielsen, Vice President, European University Association & Special Advisor, Aarhus University Baron Daniel Janssen, Former Chairman of the Board, Solvay , Member of the European Parliament , Former Prime Minister of Thomas Leysen, Chairman, Umicore & Chairman, KBC Group Didier Malherbe, CEO, UCB Belgium and Founder of EBS Emma Marcegaglia, President, BUSINESSEUROPE Mario Monti, Former Prime Minister of & Senator for Life Leo Peeters, Ambassador-at-Large, Foreign Affairs of Belgium Baudouin Regout, Member of the Analysis Team, BEPA, European Commission The European Business Summit André Sapir, Senior Fellow, Bruegel Michèle Sioen, President of the Fede ation of Enterprises in Belgium (FEB) “ plays a key role in supporting Europe’s large entrepreneurial potential José M. Barroso, President of the European Commission EBS 2014 9

EBS Speakers

TMs King Philippe and Queen Mathilde of the Belgians William Kennard, Former Ambassador of the USA to the EU Vagit Alekperov, CEO of Lukoil , Vice-President of the European Commission Alberto Alemanno, Professor of Law, HEC , Former Director-General of the World Trade Organisation László Andor, EU Commissioner for Employment, Social Affairs and Inclusion C.Y. Leung, Chief Executive of Hong Kong , High Representative of the Union for Foreign Affairs Thomas Leysen, Chairman of Umicore, Former President of FEB , EU Commissioner for Internal Market & Services Helge Lund, CEO of Statoil José Manuel Barroso, President of the European Commission Emma Marcegaglia, President of BUSINESSEUROPE Markus Beyrer, Director General of BUSINESSEUROPE , Former EU Commissioner Prof. Jagdish N. Bhagwati, Professor Columbia University Lakshmi Mittal, CEO of ArcelorMittal Henryka Bochniarz, President of Polish Confederation of Private Employers Mario Monti, Former Prime Minister of Italy Gerhard F. Braun, CEO of Braun GmbH & Co. Christian Morales, Vice President & General Manager EMEA, Intel Carlos Brito, CEO AB InBev H.E. Nobutake Odano, Ambassador of to the EU Daniel Brutto, President of UPS International Kris Peeters, Minister-President of the Government of Michael C. Camuñez, Assistant Secretary, Departement of Commerce, USA Paul Polman, CEO of Unilever Natarajan Chandrasekaran, CEO of Tata Consultancy Services Janez Potocnik, EU Commissioner for Environment Ron Cooper, President of Bristol-Myers Squibb Europe Hans-Gert Pöttering, Former President of the European Parliament James C. Cowles, CEO EMEA of Citigroup Peter Praet, Member of the Executive Board of the European Central Bank Anders Dahlvig, Former President of IKEA Romano Prodi, Former President of the European Commission Etienne Davignon, Minister of State of Belgium , EU Commissioner for Economic and Monetary Affairs Philippe de Buck, Former Director General of BUSINESSEUROPE Dominique Reiniche, Former President of Coca-Cola Europe , EU Commissioner for Trade , Minister of Foreign Affairs of Belgium Pierre Alain De Smedt, President of the Federation of Enterprises in Belgium Jeremy Rifkin, Writer & Economist Yves de Talhouët, Senior Vice-President of Hewlett-Packard Company Plutarchos Sakellaris, Vice President, Jo Deblaere, COO of Accenture Gerhard Schröder, Former Chancellor of Germany Elio Di Rupo, Prime Minister of Belgium Wolfgang Schüssel, Former Chancellor of Austria Valdis Dombrovskis, Former Prime Minister of Latvia Bernadette Ségol, General Secretary of ETUC Joanna Drake, Director SMEs and Entrepreneurship, EU Commission Ernest-Antoine Seillière, Former President of the MEDEF Isabelle Durant, Member of the European Parliament Rory Simpson, CLO Telefonica Anthony Luzzatto Gardner, US Ambassador to the EU Michèle Sioen, President of the Federation of Enterprises in Belgium Maire Geoghegan-Quinn, EU Commissioner for Research, Kristin Skogen Lund, President of Confederation of Norwegian Enterprise Innovation and Science Thorkil Sonne, Founder of Specialist People Foundation , EU Commissioner for International Cooperation, , Vice-President of the European Commission Humanitarian Aid & Crisis Respnse Jürgen R. Thumann, Former President of BUSINESSEUROPE H.E. Abdullah Gül, President of Turkey Jean-François van Boxmeer, CEO Heineken , EU Commissioner for Regional & Urban Policy Jeroen van der Veer, Former CEO of Royal Dutch Shell Malcolm Harbour, Member of the European Parliament Harry van Dorenmalen, Chairman of IBM Europe , EU Commissioner for Climate Action , President of the Aongus Hegarty, President EMEA of Dell , EU Commissioner for Education, Culture and Youth Lauritz Holm-Nielsen, Former Rector of Aarhus University (Denmark) Günter Verheugen, Former EU Commissioner Jan Hommen, CEO ING , Member of the European Parliament Ian Hudson, President EMEA, Dupont Valentin Vogt, President of Swiss Employers’ Confederation Baron Daniel Janssen, Former Chairman of Solvay Peter Voser, Former CEO of Royal Dutch Shell Ole Johansson, President of Confederation of Finnish Industries Christophe Weber, Former President of GSK Biologicals Leif Johansson, Chairman of Ericsson & Chairman of the Board of AstraZeneca Pharmaceuticals Marcus Weldon, Chief Technology Officer, Alcatel-Lucent Christian Jourquin, Former CEO of Solvay Niklas Zennstrom, Co-founder of Skype EBS is a unique 2-day platform to Influence the Future of Europe The idea of re-industrialisating “ Europe is truly there Leif Johansson, Chairman, AstraZeneca, Chairman, Ericsson and Chairman, the European Round Table of Industrialists Join EBS to Explore Solutions to the Challenges Facing Business Today

The event has proven to be a very useful “ exchange for us to understand more about the needs and concerns of the European business community Ms Linda LAI, Special Representative for Hong Kong Economic and Trade Affairs to the The key topic is really how to gain “ back competitiveness for Europe Helge Lund, Chief Executive Officer, Statoil

Leung Chun-ying, Chief Executive of Hong Kong EBS is a great opportunity to bring European “ business leaders together with European officials to really understand the opportunities to drive growth across Europe David Thomlinson, Member of the Global Management Committee and Chief Geographic Strategy and Operations Officer, Accenture

146 Journalists Covered EBS 2014 The summit attracts 52% of its participants from the business world, 17% are policy makers and 10% from academia and NGOs. These three groups explore the problems, produce ideas and solutions and debate the issues that affect business today. These exchanges are covered by the 146 plus journalists who come to EBS every year and followed by public affairs professionals acrossEurope.

Journalists 12%

12% Public Affairs 9% 9% Interest Group/NGO 2% Europe needs to push innovation and 2% Business 46% 46% “ be more open for collaboration with University/Academia/Think Tank 8% 8% 9% the developing world EU Institutions 9% 8% 6% Manjeev Singh Puri, Permanent Representations/ Business Associations 6% Ambassador of India to the European Union Embassies/National Governments 8% Private Networking Lunches, Tailored to the Specific Needs of Your Organisation

EBS, a Unique Environment for a Prestigious Dinner Private Meeting Rooms in an Exclusive Environment

Didier Reynders, Deputy Prime Minister and Minister for Foreign Affairs of Belgium - Jo Deblaere, COO, Accenture - Michèle Sioen, President, FEB Pieter Timmermans, CEO, FEB - Jeremy Rifkin, Economist and Writer - Karel De Gucht, for Trade EBS 2014 20 EBS 2014 21

EBS brings together senior policy “ makers with business from all corners of Europe Richard Pelly, Former Chief Executive, European Investment Fund

A Unique Networking Opportunity EBS is the place to network efficiently on a European level – bringing together decision makers, policy experts, business leaders and industry representatives. It is a must-attend event to meet the people who shape and influence business across Europe and to make sure your voice will be heard in the European debate. Facts and Figures

Participants overall Participants attending Total number satisfaction EBS for the first time of participants

58% 1,870 62% 81% 1,710 43%

2013 2014

Finance is not so much the problem, “ the issue is one of confidence EBS 2014 was the most successful summit to date, Peter Praet, Executive Board Member attracting a record number of participants, 98% and Chief Economist of the European Central Bank of whom would like to return to future summits. EBS 2014 SESSIONS 24 EBS 2014 SESSIONS 25

15 MAY X 17 H 30 - 19 H 00 X

X SESSIONS

United Nations Reducing Risk in post-2015: p.26 TTIP Challenges and Opportunities p.48 Contribution of the Private Sector to Building Resilience to Disasters Education and Business for Innovation: p.50 Acting Together Assembly of the European Regions: p.28 How Do European Regions Contribute to How Can We Finance Innovation? p.52 Competitiveness? Europe’s Global Role: Trading Up? p.54 Opening Plenary: p.30 Moving Beyond the Crisis - What Kind Closing Plenary: p.56 of Europe Do We Need? A Vision for the Next Five Years

Accenture session: p.32 Meet the Experts session: p.58 Accelerating Europe’s Comeback - Chatham House New Digital Opportunities for Growth Meet the Experts session: p.58 Accenture session: p.34 CEPS/Madariaga Foundation Keeping Pace with the Rising Expectations Meet the Future Experts session: p.60 of Digital Consumers and Citizens Kairos Society BE/NL Plenary: p.36 Meet the Experts session: p.60 How Does Europe Win the Global Race? McKinsey Global Institute Financing the Economy, p.38 Wallonia - Land of the Future p.62 the Role of the Banking Union EBS Press Conference p.64 An EU Strategy for Energy? p.40 Private sessions: p.65 Boosting our Industrial Growth p.42 By Invitation Only How Can Business Maintain Citizen’s Trust? p.44 EBS 2014 SESSIONS 26

United Nations

14 MAY Reducing Risks in post-2015: Contribution of the Private Sector to Building Resilience to Disasters

This session addressed three themes that are fundamental to the private sector: Business Opportunity, Business Continuity Management, and Access to Risk Information and Resilience Solutions. The discussion focused specifically on how to capitalize on and optimize incentives for disaster resilient business practices and aims at identifying practical solutions and opportunities for optimizing financial and sustainability incentives for resilient investments. The outcomes of this session will contribute to the preparation towards the 3rd United Nations World Conference on Disaster Risk Reduction (14-18 March 2015, Sendai, Japan), where an agreement on a post-2015 framework for disaster risk reduction will be adopted. This framework will guide the collective efforts to build resilient nations and communities to disasters.

Speakers Kristalina Georgieva, Commissioner for International Cooperation, Humanitarian Aid and Crisis Response, European Commission Elizabeth Longworth, Director, United Nations Office for Disaster Risk Reduction Mario Nava, Director, Directorates-General Market and Services, European Commission Harvey Siggs (UK/ECR), Councillor, Somerset County Council, Rapporteur Post 2015 Hyogo Framework for Action, Committee of the Regions Paolo Garonna, Secretary General, Italian Banking, Insurance and Finance Federation Philippe Derieux, Deputy CEO, AXA Global Property & Casualty, and AXA Group Chief Reinsurance Officer Nicolas Jeanmart, Head of non-life, life and macro-economics, Insurance Europe Eelco H. Dykstra, Chair DIEM (Dykstra International Emergency Management Inc.) and former professor International Emergency Management at The George Washington University Regis Thepot, General Director, Seine Grands Lac Heinz Christian Vollenweider, CEO and Delegate of the Board of Directors, Europa Reinsurance Facility Ltd (Europa Re) Mark van der Horst, Director EU Affairs, United Parcel Services (UPS) Rowan Douglas, CEO Global Analytics and Chairman, Willis Re and Willis Research Network Scott Williams, Adviser, PricewaterhouseCoopers (PwC)

Kristalina Georgieva, Commissioner for International Cooperation, Humanitarian Aid and Crisis Response, European Commission EBS 2014 SESSIONS 28 EBS 2014 SESSIONS 29

How Do European Regions Contribute 14 MAY to Competitiveness ?

Speakers Introduction: The topic

Hande Özsan Bozatli Johannes Hahn This session included a selection of speakers from the AER member regions and par- President Commissioner for Regional tners across Wider Europe. Assembly of European & Urban Policy Regions European Commission The globalisation of the world markets has changed the rules of the game for our regions: Economies and companies, big and small alike, are operating in a global envi- ronment. Globalisation has accelerated the entry of developing economies into global supply chains, which in turn puts a lot of pressure on our ageing societies.

At the centre of this debate, regions are spaces where universities and talents, entrepreneurial spirit, attractive lifestyle and innovative funding schemes can come together. Thus, regions can effectively offer demand-driven and supply-stimulated innovative solutions to many of these challenges.

The Challenges Ahead

Today, with the focus shifting from the crisis to recovery, regions are more than ever catalysts for innovation, growth and competitiveness. From 2014-2019 they will play a key role in creating the appropriate environment for businesses to thrive: Large companies, SMEs, start-ups, entrepreneurs can be actively attracted and nourished through innovative policies to boost investment opportunities and the internationali- sation of regional SMEs, business benefits and an outstanding quality of life.

With the objective of promoting economic subsidiarity, this AER regional session brought together a delegation of 60+ regional stakeholders including elected repre- sentatives, civil servants and heads of businesses in order to exchange good practices and recommendations on successful branding strategies to become a prime destina- tion for investors, start-ups, entrepreneurs and emerging talent. Through discussion between the public and private sectors, the session allowed participants to consider how to build successful policies in order to stimulate and create a competitive busi- ness ecosystem capable of accelerating regional growth and bringing about a smart, sustainable and inclusive regional economy.

You can find the summaries of all the sessions at EBS 2014 at : www.ebsummit.eu EBS 2014 SESSIONS 30 EBS 2014 SESSIONS 31

MODERATOR Opening Plenary: Moving Beyond the 14 MAY Stephen Fidler Crisis - What Kind of Europe Do We Need ? Brussels Bureau Chief, Wall Street Journal Speakers Introduction: The topic

Michèle Sioen Emma Marcegaglia Europe has come through five difficult years when crisis management has been top President, FEB, President, BUSINESSEUROPE of the political agenda. Millions of working-age EU citizens have lost their jobs. CEO, Sioen Industries Vice Chairman & CEO, Companies have closed and those that remain in business are operating in difficult Marcegaglia S.p.A market conditions.

Because of the crisis, Europe’s politicians have focused on internal issues, working at Didier Reynders José Manuel Barroso national and European levels to bring stability and save the Euro. For five years, they Deputy Prime Minister President, have looked inwards. But there is light on the horizon and, with decisive action to & Minister for Foreign European Commission enhance growth, European policy makers can secure a prosperous future for citizens Affairs, Belgium if they create a business environment where companies can thrive and become more competitive on global markets.

Jo Deblaere Nani Beccalli-Falco Chief Operating Officer CEO, GE Europe & Group Chief & Germany, Executive Europe, Senior Vice President, Accenture GE, President of the State of the EU

Jeremy Rifkin Economist and Writer

The Challenges Ahead

The efforts made in the aftermath of the crisis are starting to pay off. However, unem- ployment – especially youth unemployment – remains at an unacceptably high level.

Official estimates suggest the EU will grow at between 1 and 2% annually in the years leading up to 2019. But if it was reaching its full growth potential (over 3%), the EU could add 1.4 million jobs a year.

José Manuel Barroso, President of the European Commission speaking at the Opening Plenary session. You can find the summaries of all the sessions at EBS 2014 at : www.ebsummit.eu EBS 2014 SESSIONS 32 EBS 2014 SESSIONS 33

MODERATOR 15 MAY ACCENTURE SESSION Bruno Berthon Managing Director, Strategy & Sustainability, Accenture Accelerating Europe`s Comeback: New Digital Opportunities for Growth Speakers

By any measure, we live in an increasingly digital world. Digital technologies are Marcus Weldon Paul Dickinson transforming the way live and work by creating opportunities that were previously Chief Technology Officer, Founder, uneconomical or technically impossible. Digital disruption is reshaping traditional Alcatel-Lucent CDP & President, Bell Labs industries and remaking customer markets. In a brave new world of opportunity, the most fundamental question for business leaders and policy makers is this: how will digital technology deliver growth? Fernand Dimidschstein Gunter Uytterhoeven The question is even more relevant to businesses and governments in the EU with Managing Director, Director Marketing global competitors already ahead in their use of digital technologies, or catching up Accenture Strategy, Communication, Campaigns France & & Channels, fast. The primary focus of EU business leaders is stillon internal efficiencies and pro- BNP Paribas Fortis ductivity gains. While this is necessary there is scope to rebalance digital initiatives to better support more ambitious growth strategies. For example, new digitally-enabled markets are set to realise higher growth rates than participants see in their traditional Alex Mitchell UK President, G20 Young Entrepreneurs Alliance & Founder, Young Brits Network

core markets. They open up the prospect for creating cross-industry partnerships and alliances to better satisfy emerging customer demands. And they create a fertile environment for new market entrants to thrive unencumbered by traditional legacy overheads while employing new business models designed for the digital world.

Business leaders must respond quickly by adopting digital technologies to extend the growth potential of their existing products and services. And they must learn to collaborate beyond the traditional boundaries of their organisation to seize high-growth opportunities in new digitally-enabled markets.

Paul Dickinson, Founder, CDP EBS 2014 SESSIONS 34

15 MAY ACCENTURE SESSION

Keeping Pace with the Rising Expectations of Digital Consumers and Citizens

Customers set the pace in the digital world. Their expectations and actions are nonstop, requiring executives to continually think from the customer’s perspective. And the im- pact on growth can be significant with 7 out of 10 customers already switching because of a poor customer service experience - creating a “global switching economy” of an estimated $5.9 trillion. This creates a significant opportunity for new market entrants and incumbent suppliers to attract new customers through a better digital experience. Public service organisations are also under pressure to perform as the ‘ratchet effect’ of the digital business experiences set expectations for the digital citizen.

MODERATOR

Bernard Le Masson Managing Director Health & Public Safety, Accenture

Speakers

Fiona Wilkinson Gesche Joost Chief Communications Digital Champion for Officer, VISA Europe Germany & Head of Design Research Lab at the Berlin University of the Arts

Dimitris Tsigos Colin Cook President, YES - European Head of Digital Strategy, Confederation of Young Scottish Government Entrepreneurs EBS 2014 SESSIONS 36 EBS 2014 SESSIONS 37

MODERATOR Plenary: How Does Europe 15 MAY Sean Klein Win the Global Race ? Journalist & Former Brussels Bureau Chief BBC

Introduction: The topic Speakers

Michel Barnier Jean-Pierre Bourguignon In 2008, the European Union - and the Eurozone in particular - headed down the path Commissioner for President, towards its worst ever economic crisis. As the Greek economy almost failed, the stron- Internal Market European Research Council ger economies of the Eurozone were forced to come to the rescue. And then, like a & Services, pack of cards, other economies began to unravel and were in need of bailouts. After European Commission nearly six years of what many see as piece-meal solutions, unemployment in the Euro- zone is at near record high levels - around 12%; with youth unemployment in Greece, Kris Peeters Holger Schmieding for example, at a staggering 60%. And now, after several years of incredibly tough Minister-President Chief Economist, austerity, deflation may be just around the corner. Government of Flanders, Berenberg Bank Vanguard Initiative But there are also finally some signs of hope. The Euro itself and the Greek economy have not collapsed; there are predictions of modest growth in the Eurozone for this year; stability has returned to Ireland and Spain; and consumer confidence has gone Markus J. Beyrer up in Italy. So is Europe’s economy now well placed to win the global race? Director-General BUSINESSEUROPE The Challenges Ahead

As Europe emerges from the crisis, it’s opening its somewhat bleary eyes to see that other parts of the world are surging ahead in the global economy. The USA emerged far more quickly from its economic crisis; and is benefitting from a cheap fuel source in the form of shale gas. Asia, and in particular, with far fewer regulations, is forging ahead. And even Japan - previously viewed as a basket case - now has a growth rate that’s envied in Europe.

So now Europe needs to be seen to be leading the way: afterall, its GDP is higher than that of the US or China, so it must at least hold its own. Europe needs to break out of its current torpor and steam ahead again. And many believe that the key will be future trade deals, like TTIP.

This has been a pivotal year for Europe. The European Parliament elections were held in May, with a rise in the number of MEPs from the extreme Left and Right. A new executive for Europe - a new European Commission - will be appointed later this year, with a clear role to promote growth and jobs and re-ignite the European economy.

There could not be a more crucial moment to discuss the future of growth and the Europe’s place in the global economy. Michel Barnier, Commissioner for Internal Market & Services, European Commission

You can find the summaries of all the sessions at EBS 2014 at : www.ebsummit.eu EBS 2014 SESSIONS 38 EBS 2014 SESSIONS 39

MODERATOR Financing the Economy, the Role 15 MAY Rebecca Christie of the Banking Union Europe Correspondent, Bloomberg

Introduction: The topic Speakers

Jonathan Faull James C. Cowles The financial crisis highlighted major loopholes in Europe’s financial system. In res- Director-General for Chief Executive Officer, ponse and to tackle the crisis, the European Commission adopted an ambitious Internal Market & Services, EMEA, Citigroup programme of regulatory reform. The new rules were aimed at creating a robust European Commission financial sector that would serve the real economy. The Euro crisis however added another dimension to the crisis. It revealed the interconnectedness between banks and sovereigns. A lack of a coordinated European response to the failure of banks led Philippe Lamberts André Sapir to a fragmentation of the Single Market that had a negative impact on cross-border MEP, Senior Fellow, funding and lending, in particular within the Eurozone. European Parliament Bruegel

EU leaders realised the need for deeper economic and monetary integration, and the European Commission adopted a roadmap for the creation of a Banking Union. The main rationale behind the Banking Union is to ensure high-quality supervision and to break the links between failing banks and indebted governments. On the one hand it aims to avoid the pressure, which is put on public finances when banks need bailouts, and, other hand to reduce banks’ exposure to increasing sovereign debts. The Challenges Ahead

This session focused on the current state of play of the Banking Union and its role in establishing a more integrated economic and monetary union. It considered how a Banking Union will contribute to the healthy financing of the European economy and how it will be able to respond to systemic risks. The Banking Union aims to ensure financial stability, resolve current fragmentation in the single market and address the problem of sovereigns being linked to their banks. It should also help addressing risks in the future. But will it offer a solution for access to capital given that bank lending is contracting? What parallel measures should be taken to access finance and boost the economy? Will a Banking Union reach it goals without deeper fiscal integration?

You can find the summaries of all the sessions at EBS 2014 at : www.ebsummit.eu EBS 2014 SESSIONS 40 EBS 2014 SESSIONS 41

MODERATOR 15 MAY An EU Strategy for Energy ? Dave Keating Editor, Europeanvoice.com & Reporter, European Voice

Introduction: The topic Speakers

William M. Colton Tom Crotty The EU is currently determining its Climate & Energy policy for the period up until Vice President, Corporate Director, INEOS Group 2030. While the current policy for the period to 2020 was drawn up in times of pros- Strategic Planning, Member of the Board perity, the lessons of implementing that policy and the economic downturn in the ExxonMobil Corporation & Executive Committee, meantime mean that the costs to business of implementing new ambitious climate CEFIC strategies are receiving much greater attention this time around.

Oliver Bell Fabrizio Barbaso Also forming part of this discussion is the role of various energy sources, including nu- Executive Vice-President, Deputy Director-General clear and shale gas, in meeting Europe’s demand for affordable, secure and sustainable Norsk Hydro for Energy, energy, and the need for greater infrastructure investment. Lack of interconnections & President, Eurometaux European Commission in many parts of Europe impede the completion of the internal energy market, while current political events in Russia and once again raise the question of Europe’s dependence on imported gas. Thomas Becker CEO of the European Wind The Challenges Ahead Energy Association

The key question is the extent and ambition of the 2030 targets. While the European Commission believes in a headline emissions target of 40%, with a more limited policy regarding renewables, the European Parliament calls for a 30% renewables target with binding national targets, and a 40% binding energy efficiency target.

The Council, meanwhile, is divided between Member States supporting the European Commission stance and others calling for a less ambitious emissions target. Member States in particular wish to see greater attention paid to competitiveness concerns, taking into account the effect of the EU energy strategy on national economies.

Also at stake are choices relating to the broader energy mix, including the pursuit of shale gas and nuclear energy, as well as further action to complete the internal energy market, through greater infrastructure investment in particular.

You can find the summaries of all the sessions at EBS 2014 at : www.ebsummit.eu EBS 2014 SESSIONS 42 EBS 2014 SESSIONS 43

MODERATOR

15 MAY Boosting our Industrial Growth Sarah Gordon Europe Business Editor, Financial Times

Introduction: The topic Speakers

Pedro de Sampaio Nunes Loïc Armand During the last decade, there has been an accelerated shift away in Europe from manu- Head, President, facturing, which recently reached a critical threshold. Potential explanations for this EUREKA L’Oréal France trend can be found in the financial and construction bubbles that grew before the finan- cial crisis and in a faster decline of manufacturing relative to services during the crisis.

However, in order to support its much-needed recovery of economic growth and jobs, Hubert Mandery Daniel Calleja Crespo Europe needs its real economy to get back in shape and re-industrialise. While cur- Director-General, Director-General for rently industry accounts for just above 15% of EU GDP, the European Commission has CEFIC Enterprise & Industry, set the goal of increasing its share to 20% by 2020. European Commission

Europe has the means to successfully compete in the global market. Europe’s status of world-leader in many strategic sectors such as automotive, engineering, space, Alexandre Affre chemicals and pharmaceuticals underpins this. With industry accounting for 4/5 of Industrial Affairs Director, Europe’s exports and 80% of private sector R&D investment coming from manufac- BUSINESSEUROPE turing, what is needed is renewed confidence and consequently more robust invest- ments for Europe’s industry to start growing again.

The Challenges Ahead

How can European industry re-gain its competitiveness and thus boost growth? This session aimed to assess the status quo of European industry compared to the major world economies, as well as to its own goals. It investigated best ways to address a loss in industrial competitiveness in Europe, by looking at potentially higher investments in innovation, methods of ensuring better market conditions, improved access to finance and capitals, and ways to encourage human capital and skills.

You can find the summaries of all the sessions at EBS 2014 at : www.ebsummit.eu Pedro de Sampaio Nunes, Head, Eureka, speaking on the panel EBS 2014 SESSIONS 44 EBS 2014 SESSIONS 45

MODERATOR How Can Business Maintain 15 MAY Daniela Vincenti Citizens’ Trust? Editor-in-Chief, EurActiv.com

Introduction: The topic Speakers

Patrick Ischert Paola Testori Coggi The issue of citizens’ trust affects many EU policy dossiers and initiatives horizontally. Deputy General Director-General for In May 2012 the European Commission has adopted its strategic vision for EU consu- Secretary, Health & Consumers, mer policy for the years to come which aims to maximise consumer participation European Trade Union European Commission and trust in the market. Built around four main objectives the “European Consumer Confederation Agenda” aims to increase confidence by reinforcing consumer safety, enhancing knowledge, stepping up enforcement and securing redress, aligning consumer rights Madi Sharma Renate Hornung-Draus and policies to changes in society and in the economy. UK Member, Managing Director, Employers’ Group, Confederation of German Different recent events have damaged consumers’ trust. The financial crisis has shaken European Economic Employers (BDA) consumers’ trust in the financial industry. The NSA scandal has raised questions about & Social Committee the respect for privacy and fundamental rights of consumers in the digital space. The horsemeat scandal and recent scandals linked to pharmaceutical product safety or Felix Oldenburg pricing, have affected the trust of consumers in the food and pharmaceutical sector Director Germany respectively, etc. & Europe, Ashoka The Challenges Ahead

One of the tenets of the European Commission, as highlighted in its European Consu- mer Agenda, is that the EU should enable consumers to make “informed choices that reward competition, and support the goal of sustainable and resource-efficient In addition to the provision of information, the Commission has focused its agenda on growth.” Making sure that consumers are well informed is clearly a Commission prio- the creation of the legal infrastructure that would help protect the rights of citizens rity since a few years and it contributes to the idea of an “empowered” consumer who in the internal market, by giving them better tools to enforce them. plays an important role in supporting the common market. In 2011 the EU adopted a Consumer Rights Directive, which has substantially streng- This approach has guided some important initiatives such as the Regulation on Food thened consumer rights by harmonising a number of rules applicable to online Information to Consumers passed by the EU in 2011, which defines detailed criteria contracts. The Directive allows consumers to change their minds about purchase for labelling food products. Informing consumers about the composition and nutri- decisions within two weeks and it introduces clearer rules for Internet sales, including tional value of food is key to help them choose products and/or protect their health. requirements to give buyers precise details on the total price, the exact goods orde- red and the trader’s contact details were among the highlights of the new law. The The Commission’s proposal for a reform of the EU’s 1995 data protection rules (tabled Directive also outlaws online cost traps, whereby customers are misled into believing in January 2012), which aims to strengthen online privacy rights and boost Europe’s that offers are free. digital economy, has taken a similar approach. Online privacy policies need to be well explained and help consumers understand steps taken to protect their privacy and In May 2013, the EU adopted new legislation on Alternative Dispute Resolution (ADR) what happens when their personal data are collected and processed. and Online Dispute Resolution (ODR) for consumers and traders to be able to resolve EBS 2014 SESSIONS 46

How Can Business Maintain 15 MAY Citizens’ Trust?

their disputes without going to court, in a quick, low-cost and simple way and boost the quality and awareness of these out of court means of redress in offering quick, cost effective and simple solutions to settle disputes. The actions of two Commissio- ners are particularly relevant to foster trust in the EU’s free market economy: those of the Commissioner for Consumer Policy, and of Vice President , Commissioner for Justice, Fundamental Rights and Citizenship.

You can find the summaries of all the sessions at EBS 2014 at : www.ebsummit.eu EBS 2014 SESSIONS 48 EBS 2014 SESSIONS 49

MODERATOR

15 MAY TTIP – Challenges and Opportunities James Kanter EU Correspondent, International New York Times

Introduction: The topic Speakers

Karel De Gucht Luisa Santos After the economic and financial crisis, the future trade and investment agreement Commissioner for Trade, Director between the EU and the US is an opportunity for the EU to get back on its feet. A free European Commission for International trade area comprising the EU and the US has the potential to boost the economy by Relations, generating jobs and growth. A 2013 economic assessment by the Centre for Economic BUSINESSEUROPE Policy Research, commissioned by the European Commission, indicated positive and significant gains for both the EU and the US economy. Under a comprehensive agree- Anthony Luzzato Gardner Christian Morales ment, GDP would be estimated to increase by between 68.2 and 119.2 billion euros U.S. Ambassador Vice President & for the EU. In a best-case scenario this would translate to an extra €545 in disposable to the EU General Manager EMEA, income each year for a family of 4 in the EU, on average, and €655 per family in the US. Intel

The Challenges Ahead

Tim Bennett However, the TTIP negotiations pose many questions. How to ensure that the agree- Director-General, ment will contribute to set high standards that will have a positive impact on both The Transatlantic sides of the Atlantic and worldwide? How to ensure that the agreement maintains a Business Council deep and comprehensive scope? How will stakeholders be kept in the loop of nego- tiations and how will they be able to contribute with their input? How can business on both sides of the Atlantic contribute to the positive outcome of the negotiations particularly in the Regulatory area?

An important challenge is dealing with the many sensitive issues, which are important to the transatlantic economy such as Regulatory Cooperation, agriculture, financial services and even the free flow of data. The sensitivities are not always similar in the EU and in the US. This makes the negotiation process more complex. Moreover, nego- tiators will have to address different public concerns that may rise on specific topics such as the recent case with ISDS - Investor to State Dispute Settlement Mechanism.

This session considered the need to maximise the potential profit that EU business, producers and consumers can obtain from the TTIP. With that objective in mind, the business sector has to be proactive and focus on how it can contribute to the creation of jobs and economic growth.

You can find the summaries of all the sessions at EBS 2014 at : www.ebsummit.eu Karel De Gucht, Commissioner for Trade, speaking on the panel EBS 2014 SESSIONS 50 EBS 2014 SESSIONS 51

MODERATOR Education and Business for 15 MAY Ann Mettler Innovation: Acting Together Executive Director & Founder, Lisbon Council

Introduction: The topic Speakers

Tuula Teeri Mary Ritter There are important synergies between education, innovation and business. Yet, President, CEO, while this may sound like obvious to some, it is not always apparent to others. A major Aalto University Climate-KIC hurdle is the fact that each of the three seem to act in very different ways: business is the fast-paced one, with easier objectives to define and developments to quantify; innovation moves more slowly, or with sudden leaps forward and bouts of inspiration, but in a way harder to predict; lastly education is the hardest to transform and yet is D. P. Nambiar Xavier Prats Monné essential for business and innovation to flourish. Chief Human Resources Deputy Director-General Officer - Europe, for Education, As Europe is seeing the first signs of recovery from the financial crisis, can educatio- Tata Consultancy European Commission nal institutions deliver academic and vocational excellence and prepare researchers, Services innovative thinkers and graduates who can contribute to business success and growth in Europe? Targeted and more efficient investments are needed for education and David Rennie training, but also a spirit of entrepreneurship that has been lacking and would pro- Vice President, mote excellence and innovation. Nestlé Europe

The Challenges Ahead

This session considered the need for a European education area to open up and accept that an entrepreneurial spirit is needed for it to live up to the expectations and needs in providing the skills in demand. This would, therefore, contribute to the creation of jobs and economic growth. How can education and training contribute to competitiveness and growth in the EU economy? How will business benefit? There is a need for partner- ships to be formed, to improve the relevance of Education and Training (E&T) systems and the quality of their outcomes for business needs. In this sense, the starting point should be mutual consultation to identify real needs and define realistic expectations.

Innovative approaches at EU/national/regional level will need to be tested via EU programmes and in collaboration with the business sector. Will business and E&T be able to promote open debates on new models of cost sharing for the development of skills? How can leverage be created between private and public investment as public funding alone will not be sufficient? What new financial instruments such as Erasmus+ and synergies with other funding sources can be identified and tapped into? How can we improve the mobility of students, academics and remove barriers in their way. New technologies, skill delivery modes changes and international partnerships can help them. Education and training policies can drive economic growth and competi- tiveness by supporting innovation and skills, analyses and forecasts, preventing skills mismatches, facilitating re- and up- skilling, and encouraging entrepreneurship. EBS 2014 SESSIONS 52 EBS 2014 SESSIONS 53

MODERATOR 15 MAY How Can We Finance Innovation? Frédéric Simon Editor & Publisher, EurActiv.com

Introduction: The topic Speakers

Michel Goldman José Zurstrassen Modern economies are increasingly reliant on innovation to improve competitiveness Executive Director, Chairman, and generate growth. The Innovation Union is the European Union strategy that aims Innovative Medicines MyMicroInvest to develop an innovation-friendly environment bringing new ideas to market and Initiative enhancing Europe’s economic growth and jobs. However, the European innovation financing systems during the recent economic crisis exhibited weaknesses that can have an adverse impact over the long term. Daniel Sanchez Robert-Jan Smits General Partner, Nauta Director-General for The Challenges Ahead Capital VC Partners & Research & Innovation, Member, Venture Capital European Commission As underlined in the 2010 Innovation Union Communication, European research and Platform Council, EVCA innovation are held back by fragmentation and inadequate framework conditions. There is not enough collaboration between the public and private sectors. The inabi- Thierry de Molinari lity to transfer research results into goods and services and a growing skills mismatch Co-founder & CFO, are particularly affecting knowledge intensive sectors. These negative trends can be CO.STATION reversed by accelerating the reform of national research systems. At the same time, new forms of cooperation can boost Europe’s global leadership. The implementation of the new EU-level research and innovation Horizon 2020 and COSME programmes can help the development of EU public-private partnerships in the field of R&D and support the modernisation of national innovation and research systems.

The innovation gap is widening in Europe, with Sweden, Germany, Denmark and Fin- land as the most innovative economies. A number of countries are catching up but many others have lost ground in comparative terms since 2010. Over the last two years, some Member States made significant efforts in favour of R&D, while others reduced their budgets considerably. Most Member States have expanded or intro- duced new tax breaks for research and innovation to stimulate private investment. However, the sum of all public R&D budgets in the EU decreased for the first time in 2011 since the beginning of the crisis, and is now below the one of China. Investment in knowledge is increasing greater in the Asian economies than in Europe. In 2014, China’s R&D investment may exceed that of all EU Member States together.

You can find the summaries of all the sessions at EBS 2014 at : www.ebsummit.eu Robert-Jan Smits, Director-General for Research & Innovation, European Commission EBS 2014 SESSIONS 54 EBS 2014 SESSIONS 55

MODERATOR 15 MAY Europe’s Global Role: Trading Up? Jones Hayden Brussels Bureau Chief, Bloomberg

Introduction: The topic Speakers

Ken Ash Hande Özsan Bozatli The EU is the world’s largest trading bloc. Its combined economy is the largest in the Director for Trade President, world as well as it is the largest exporter. Trade plays a vital role as the external dimen- & Agriculture, Assembly of European sion of the EU’s 2020 Strategy and its key objective to achieve sustainable, smart OECD Regions growth by 2020. Moreover, in the aftermath of the 2008 financial crisis, EU policy-ma- kers focused on trade as one of the policy-areas that could contribute to a recovery of the European economy. As pointed out in the 2010 DG Trade Communication “Trade, Larry Stone Jean-Luc Demarty Growth and World Affairs”, and recently by the IMF, in 2015, 90 % of world growth President, Group Public Director-General will be generated outside Europe, with a third from China alone and developing and & Government Affairs, for Trade, emerging countries are likely to account for nearly 60 % of world GDP by 2030. That is British Telecom European Commission why it is a key priority for the EU to open up more market opportunities for European business by negotiating new Free Trade Agreements with key countries.

Thomas Tindemans The Challenges Ahead CEO, Hill & Knowlton Strategies The main issues at the moment and for the coming years are the ongoing FTA negotia- tions and in particular TTIP-Transatlantic Trade and Investment Partnership between the EU and the US.

In the short term, it will be a challenge for the Commission to conclude the ongoing FTA negotiations, and subsequently, for these agreements to be approved by the European Parliament and the EU Member States, in particular in view of the wider economic outlook in the EU and the outcome of the European Parliament Elections. In the longer term, it will be a challenge to ensure implementation of all the Free Trade Agreements and that overall we manage to improve EU access to world markets in terms of goods, services and investment.

You can find the summaries of all the sessions at EBS 2014 at : www.ebsummit.eu EBS 2014 SESSIONS 56 EBS 2014 SESSIONS 57

MODERATOR Closing Plenary : 15 MAY Sean Klein A Vision for the Next Five Years Journalist & Former Brussels Bureau Chief BBC

Introduction: The topic Speakers

Michèle Sioen Hannes Swoboda The EU, through the single market in particular, already adds at least 5% on average President, FEB President annually to the GDP of Member States. This translates to an average benefit of over CEO, Sioen Industries S&D Group €1,250 a year for each EU citizen. We must build on this. European Parliament

At the end of the next five year political cycle, the EU will likely only be the third largest world economy after the and China. The EU must be more ambi- Markus J. Beyrer Philippe De Backer tious if it is to renew its position as a significant global player. It must build on its core Director-General Member strengths and optimise its place in global supply chains. BUSINESSEUROPE European Parliament

20 million European jobs, or one in ten, already depend on EU exports according to the Commission, and this is a base to build on. The EU can and should remain the world’s largest exporter of manufactured goods and its reputation as a hub of research and Valdis Dombrovskis innovation can be cemented. Business and citizens can prosper and the EU can be Member of Parliament, positioned at the heart of a vibrant global economy. Latvia

The Challenges Ahead

Insufficient growth and persistently high unemployment can be addressed if European leaders focus on the right priorities and create the conditions to re-shore industrial production in Europe (along with the services activities that go with this), by:

• tackling high energy prices, • consolidating public finances, • improving access to finance for companies, • pursuing an ambitious foreign trade policy, • further developing the single market, etc.

Europe’s productivity gap can be bridged if we regain the ground lost as a global inno- vator by investing in research and development, develop dynamic goods, services and labour markets, able to respond to change, improve education and training to equip people with skills that match companies needs.

You can find the summaries of all the sessions at EBS 2014 at : www.ebsummit.eu EBS 2014 MEET THE EXPERTS 58

15 MAY MEET THE EXPERTS

Chatham House How to fix the euro: strengthening economic governance in Europe With Stephen Pickford & Federico Steinberg Stephen Pickford and Federico Steinberg introduced their recent report recommen- ding reforms to the structure of economic decision-making in Europe. They argue that these reforms are needed to make EMU work effectively, and to avoid future crises which could threaten its existence. CEPS/Madariaga Will Banking Union restore access to finance for business? With Diego Valiante & Marco Giuli

The Parliament and the Council have finally reached an agreement on the Single Reso- lution Mechanism, the second pillar of the banking union which aims at integrating bank resolution authorities and fund to the supra-national level. Although the deal marks a significant advancement in the path towards the common framework, several issues remain open to discussion, ranging from the credibility of the single supervision in the transitional period envisaged for the construction of the resolution fund, to the complexity of the resolution process and the reluctance of the member states to relinquish their say: is the mechanism an effective tool to break the feedback loops between banks and sovereigns? Will it be enough to normalise credit conditions across the eurozone? What are its shortcomings and what policy measures can correct them?

CENTRE FOR EUROPEAN POLICY CHATHAM HOUSE STUDIES Stephen Pickford Diego Valiante Senior Research Fellow Head of Capital Markets

MADARIAGA ELCANO ROYAL College of Europe INSTITUTE Foundation Federico Steinberg Marco Giuli Senior Analyst Research Fellow Stephen Pickford, Senior Research Fellow at Chatham House & Federico Steinberg, Senior Analyst at the Elcano Royal Institute EBS 2014 MEET THE EXPERTS 60

15 MAY MEET THE EXPERTS

Meet the Future Experts - Kairos Society Kairos Society: Global collaborations for accelerated change With Michiel Cambron & Nadine Bongaerts The Kairos Society views today’s global problems as opportunities for entrepreneurs to create meaningful businesses and innovations. Not only for our generation, but also for the generations to come. Through the Kairos Society, young pioneers who are fueled with passion and determination to positively impact healthcare, education and clean tech are globally connected and supported. This interactive session challenged how Europe can become the frontrunner for Global Change.

McKinsey Global Institute Global flows in a digital age: How trade, finance, people, and data connect the global economy With Jacques Bughin

Today the web of cross-border exchange has exploded in scope and complexity, powered by rising prosperity in the emerging world and the spread of Internet and digital techno- logies. Previous studies have examined different global flows—the trade of goods and services, the movement of people, the exchange of ideas, the connected technologies that drive these flows in today’s digital age. But a new report from the McKinsey Global Institute is the first to illuminate the entire web of these flows, how they work together, and how they impact our world. Jacques Bughin, a director (senior partner) in McKinsey & Company’s Belgium office, discussed the findings of this research and explored the implications of economies, companies, and people.

KAIROS SOCIETY EUROPE Michiel Cambron MCKINSEY GLOBAL Regional President INSTITUTE Jacques Bughin Director

KAIROS SOCIETY EUROPE Nadine Bongaerts Regional President

Jacques Bughin, Director at McKinsey Global Institute EBS 2014 SESSIONS 62 EBS 2014 SESSIONS 63

15 MAY Wallonia, Land of the Future

Introduction: The topic

Wallonia has resisted better than other regions to the crisis. This is largely due to the Strategy of economic re deployment known as the Marshall Plan (Plan Marshall 2.vert). Based on partnerships and alliances between companies, universities and research centres, this strategy seems to have been quite fruitful. ECORYS, expert group at the Direction general Enterprises, highlighted in a study all the strong dimensions of this strategy. In the context of the European strategy for the regional development 2014 – 2020, it has specialised Wallonia at a time when the European Commission is promo- ting the smart specialisation of the regions, by integrating the region of the South of Belgium within international value chains.

The Challenges Ahead

That is why Wallonia was very active to support the initiative of Vice president of the Commission, Antonio TAJANI, for the industrial Renaissance. That is why also Wallonia is now member of VANGUARD, a network of industrial regions in Europe. Furthermore, the strategy of promotion of the creative industries and innovation with the programme Creative Wallonia has been awarded by the European Commission which named Wallonia “Creative district” of Europe with Tuscany in Italy. Wallonia also built a platform called NEXT. Next is dedicated to the circular economy. In 2013, it made a partnership with the Ellen MacArthur Foundation. This foundation was initiated by the British sailor of the same name in 2010, to promote sustainable development and circular economy within large and smaller companies. Finally, Wallonia was the first region of Europe to have published, as recommend by the Commission, a Small Business Act (SBA). The SBA is a tool to read the policies of Wallonia to support the SMEs and to assess systematically the impact of all the poli- cies, measures and regulation on the life of the SMEs.

Moderator : Martine Maelschalck, L’Echo Speakers Professor Edouard Delruelle, University of Liège Philippe Suinen, CEO, AWEX Thierry Huet, Chairman of the Board of Directors, Desobry SA Monique Lempereur, Sales and Managing Director, Carbon Continental Company You can find the summaries of all the sessions at EBS 2014 at : www.ebsummit.eu Jean Eylenbosch, Director, Coca Cola Benelux Damien Bailley, CEO Europe, BAXTER EBS Press Conference

Lunch Session - Belgium Business for Europe Guest: Daniel Calleja Crespo, Director - General for Enterprise and Industry at the European Commission By Invitation Only State of the European Union By Invitation Only

Workshop - European Association Summit By Invitation Only Lunch Session - The Pharmaceutical Industry as a Health Policy Partner By Invitation Only

Business Leaders Lunch Guest: Guy Verhofstadt, President ALDE Group, European Parliament By Invitation Only Hong Kong Breakfast Guest: Mr Leung Chun-ying, Chief Executive of Hong Kong Special Administrative Region By Invitation Only

The Chief Executive of the Hong Kong Special Administrative Region, Mr CY Leung, had a breakfast meeting with 18 top business leaders from companies across Europe, covering industries including financial services, logistics, consultancies, telecommunications and technology on May 15. Mr Leung briefed the business leaders on Business Leaders Dinner his policy priorities, the recent achievements of Hong Kong as well as the present economic situation. He also highlighted Hong Kong’s Guest: Jeremy Rifkin, Economist and Writer role as Europe’s best connector to the Mainland of China. By Invitation Only EBS 2014 SPEAKER PROFILES 73

SPEAKER crease your PROFILES global intelligence Alexandre Affre Fernand Dimidschstein Stephen Pickford Loïc Armand Valdis Dombrovskis Xavier Prats Monné Ken Ash Jonathan Faull David Rennie Michel Barnier Stephen Fidler Didier Reynders Fabrizio Barbaso Céline Fremault Jeremy Rifkin José Manuel Barroso Anthony L. Gardner Mary Ritter Nani Beccalli-Falco Michel Goldman Daniel Sanchez Thomas Becker Sarah Gordon Luisa Santos Oliver Bell Marco Giuli André Sapir Tim Bennett Nick Haggar Holger Schmieding Bruno Berthon Johannes Hahn Madi Sharma Markus J. Beyrer Jones Hayden Frédéric Simon Jean-Pierre Bourguignon Renate Hornung-Draus Michèle Sioen Jacques Bughin Patrick Itschert Robert-Jan Smits Daniel Calleja Crespo Gesche Joost Frederico Steinberg TRY A DIGITAL SUBSCRIPTION TO ThE Maxime Cerutti James Kanter Larry Stone INTERNATIONAL NEw YORk TIMES. Rebecca Christie Dave Keating Hannes Swoboda UNDER €1 fOR YOUR fIRST 12 wEEkS. William M. Colton Sean Klein Tuula Teeri Colin Cook Philippe Lamberts Paola Testori-Coggi The International New York Times is an exciting offering that delivers essential Ron Cooper Bernard Le Masson Thomas Tindemans global news, business insights and cultural content. An extensive network Jim Cowles Hubert Mandery Dimitris Tsigos of bureaus and editing hubs around the world provides relevant and timely coverage 24/7, resulting in a truly global sensibility. Experience all the Tom Crotty Emma Marcegaglia Gunter Uytterhoeven International New York Times has to offer today with a digital subscription. Philippe De Backer Ann Mettler Diego Valiante Jo Deblaere Alex Mitchell Guy Verhofstadt GO TO INYT.COM/INEUROPE Jean-Luc Demarty Christian Morales Daniela Vincenti Karel De Gucht D.P. Nambiar Marcus Weldon Thierry de Molinari Felix Oldenburg Fiona Wilkinson Pedro de Sampaio Nunes Hande Özsan Bozatli José Zurstrassen Paul Dickinson Kris Peeters EBS 2014 SPEAKER PROFILES 74 EBS 2014 SPEAKER PROFILES 75

Alexandre Affre terial positions in France, including Agriculture and Fisheries, Foreign Industrial Affairs Director Affairs, European Affairs and Environment. Between 1999 and 2004 he BUSINESSEUROPE was European Commissioner for Regional Policy and Reform of the Euro- Alexandre Affre is, since September 2013, a Director at BUSINESSEUROPE, pean Institutions. the confederation of European industry. BUSINESSEUROPE represents 41 employer and industrial federations across 35 European countries on all Fabrizio Barbaso business issues dealt with by the European Union. Deputy Director-General for Energy at the European Commission Alexandre is responsible for the overall policy coordination on energy, envi- Fabrizio Barbaso has been coordinating the external dimension of the ronment, industrial policy and research & innovation. energy policy and the development of new financial instruments at the He played a major role in the political discussions leading up to the adoption European Commission’s Directorate General (DG) Energy since January of the Industrial Emissions Directive and the Energy Efficiency Directive. 2011. He joined the Commission back in 1976. His latest positions More recently, he coordinated BUSINESSEUROPE’s vision on a 2030 fra- include: Deputy Director General of DG Transport and Energy in charge mework for energy and climate policies. of coordination of the energy policy (2006-2010); acting Director Gene- Alexandre is a trained scientist and holds a Master in Ecology from the Uni- ral of DG Enlargement (September 2003- December 2005) and Deputy versité Pierre et Marie Curie. A French national, he now lives in Brussels. Director General in the Directorate-General for Agriculture. He was born in Torino (Italy) and has a background education in law. Loïc Armand President of L’Oréal France José Manuel Barroso Loïc Armand is currently President of L’Oréal France and Director Insti- President of the European Commission tutional Affairs for the L’Oréal Group. He began his career in 1980 with José Manuel Barroso was born in Lisbon on 23 March 1956. After graduating the Inspection Générale des Finances, in the ministry of Finances, before in law from the University of Lisbon, he moved to Geneva where he com- joining L’Oréal Group in 1984 as sales representative for LaScad then pleted a Diploma in European Studies at the European University Institute, marketing product manager for L’Oréal in France. He was appointed to University of Geneva, and a Master’s degree in Political Science from the head the mass-market division in Belgium in 1987 and went on to work Department of Political Science, Faculty of Economics and Social Sciences, as Country Manager for L’Oréal Mexico in 1990. He was named Chairman University of Geneva, earning an honours in both. He embarked on an acade- and CEO of fashion house Jeanne Lanvin in 1993. In 1995, Loïc Armand mic career, working successively as a teaching assistant at the Law Faculty left for Japan to establish L’Oréal Group organization and run operations of the University of Lisbon, in the Department of Political Science, Univer- in the country. He returned to France as L’Oréal Company Secretary in sity of Geneva, and as a visiting professor at the Department of Government 2001. Mr Armand was appointed senior Vice President External Affairs in and School of Foreign Service, Georgetown University (Washington, D.C.). 2003 and was named President of L’Oréal France in 2009 and also Direc- In 1995, he became Head of the International Relations Department of tor institutional affairs for the L’Oréal Group in 2011. Lusíada University, Lisbon. In 1979, he founded the University Association for European Studies. His political career began in 1980 when he joined the Ken Ash Social Democratic Party (PSD). He was named President of the party in 1999 Director for Trade and Agriculture of the OECD and re-elected three times. During the same period, he served as Vice Pres- Ken Ash, a Canadian national, was a Deputy Director at the OECD from ident of the European People’s Party. As State Secretary for Foreign Affairs 1999 before becoming Director for Trade and Agriculture in 2009. He and Cooperation he played a key role as mediator in the signing of the peace played a leading role in the successful merger of the Trade and Agricul- accords for Angola in Bicesse in 1991, and as Minister for Foreign Affairs he ture directorates in 2006, to reinvigorate the key policy contributions of was a driving force in the self-determination process in East Timor between the OECD in both areas. 1992 and 1995. Under his leadership, the PSD won the general election in 2002 and he was appointed Prime Minister of Portugal in April of that Michel Barnier year. He remained in office until July 2004 when he was nominated by the Commissioner for Internal Market and Services European Council and elected by the European Parliament to the post of at the European Commission President of the European Commission. In June 2009 the European Council Michel Barnier has been Commissioner for Internal Market and Services unanimously nominated him for a second term as President of the European since 2010 and Vice-President of the European People’s Party (EPP) Commission, and he was re-elected to the post by an absolute majority in since 2006. Prior to this he was a Member of the European Parliament the European Parliament in September 2009. and head of the French delegation of the EPP. He has also held minis- EBS 2014 SPEAKER PROFILES 76 EBS 2014 SPEAKER PROFILES 77

Nani Beccalli-Falco Bruno Berthon CEO of GE Europe and Germany Managing Director of Accenture Strategy Senior Vice President and Member of the Bruno Berthon is Managing Director, Accenture Strategy responsible for Corporate Executive Council of GE the Strategy Talent segment across Accenture as well as key offerings Ferdinando «Nani» Beccalli-Falco is a Senior Vice President of the GE com- like M&A, Digital, Transformation and Sustainability. He developed and pany and the President and CEO of GE Europe. Over his 39 years with GE he still leads Accenture activity in the Sustainability space, helping clients has held a number of key positions across a range of geographies including in their search for sustainable growth. Bruno has been working for the the US, Europe and Asia. A Masters graduate of chemistry engineering from past 20 years with the top management of large multinationals and the Polytechnic of Torino he has acted as an industry adviser to institutions, administrations across several industrial sectors. He graduated from governments and is a member of the Science and Technology Advisory Ecole Centrale Paris and holds an MBA from INSEAD, a Master’s Degree Council to the EU Commission President. in Macroeconomics from La Sorbonne and a Degree in Law.

Thomas Becker Markus J. Beyrer CEO of the European Wind Energy Association Director-General of BUSINESSEUROPE Thomas Becker has been CEO of the European Wind Energy Association Markus J. Beyrer is Director General of BUSINESSEUROPE. From 2011 to since April 2013. Prior to joining EWEA, Becker was CEO of the world’s 2012 Mr Beyrer was CEO of Österreichische Industrieholding AG (ÖIAG) largest used-tyre recycling company for several years. He has long-standing and from August 2004 to 2011 he was Director General of the Federation experience of international negotiations at the highest level, having spent of Austrian Industries (IV), alongside his role as member of the Executive 26 years with the Danish government in numerous positions with a strong Committee of BUSINESSEUROPE. Mr Beyrer was Director for Economic international focus and often based abroad, including the OECD and IEA. Affairs of the Austrian Federal Economic Chamber, and has also been Becker was Deputy Permanent Secretary for Denmark’s Ministry of Climate Chief Economic Adviser to Dr Wolfgang Schüssel, Federal Chancellor and Energy from 2007 to 2010, and the EU’s lead negotiator on climate of the Republic of Austria. Before this, he was Economic Adviser to the change to the United Nations from 2005 to 2008. Federal Vice-Chancellor, prior to that to the Federal Minister for Foreign Affairs of the Republic of Austria. Oliver Bell Executive Vice-President of Norsk Hydro & President of Eurometaux Jean-Pierre Bourguignon Oliver Bell is Executive Vice President of the leading aluminium com- President of the European Research Council pany Norsk Hydro ASA since 2009, responsible for the Rolled Products Professor Jean-Pierre Bourguignon was the Director of the Institut des business area. As President of Eurometaux since 2011, Bell represents Hautes Études Scientifiques (IHÉS) from 1994 until 2013. He was also the non-ferrous metals industry, now also in Germany as President of the first ERC Panel Chair in Mathematics, for Starting Grants. A mathe- WV Metalle. In 2009, Bell co-founded, and chairs, the industry initiative matician by training, he spent his whole career as a fellow of the Centre Metals pro Climate. National de la Recherche Scientifique (CNRS). He held a Professor posi- tion at École polytechnique from 1986 to 2012. From 1990 to 1992, he Tim Bennett was President of the Société Mathématique de France and President of Director-General of the Transatlantic Business Council the European Mathematical Society from 1995 to 1998. He is a former Mr Bennett has held senior positions in the US Government, including member of the Board of the EuroScience organisation (2002-2006) and as a lead U.S. negotiator in multilateral trade negotiations in Geneva, as served on EuroScience Open Forum (ESOF) committees since 2004. He is chief negotiator for bilateral trade and investment issues with Mexico a foreign member of the Royal Spanish Academy of Sciences. leading up to NAFTA, as chairman of five interagency trade policy com- mittees, and as the US Trade Attaché in the US Mission to the EU. He also served in the private sector in both large and small trade organizations.

EBS 2014 SPEAKER PROFILES 78 EBS 2014 SPEAKER PROFILES 79

Rebecca Christie Jacques Bughin Europe Correspondent for Bloomberg Director of McKinsey Global Institute Rebecca Christie has been covering the European financial crisis for Jacques is a leader in the Media and Entertainment, Corporate Finance, Bloomberg News in Brussels since May 2011. Previously she covered and Strategy practices. He also co-leads the Digital Economy Initiative, the U.S. financial crisis from Washington, joining Bloomberg in 2008. In a recently launched McKinsey knowledge program. Among other initia- earlier lives, she has covered the U.S. Treasury, the Federal Reserve, trade tives, Jacques helped launch several new magazine titles in Southern and defense contracting for Dow Jones Newswires and the Wall Street Europe, developed an aggressive smart-card and SMS strategy for digital Journal from Washington, and she has written for the Financial Times, TV platforms, and created a partnership hybrid model for digital video the Atlanta Journal and Constitution and other newspapers. Originally and audio broadcasting for a global mobile player. As well as being from North Carolina, she has degrees from Duke University and the Uni- the author of numerous publications, Jacques is a frequent speaker at versity of Texas at Austin. conferences and universities worldwide on a range of media issues. He is a fellow of the Aspen Institute as well as of ECORE, a think tank on William M. Colton economic policy in Belgium, and a fellow in Applied Economics at KUL Vice President, Corporate Strategic Planning University. He co-leads the McKinsey Advisory Board on media manage- of Exxon Mobil Corporation ment at INSEAD. Mr. William (Bill) M. Colton is Vice President, Corporate Strategic Plan- ning for Exxon Mobil Corporation as of February 1, 2009. Mr. Colton Daniel Calleja Crespo received his B.S. degree in Chemical Engineering from Michigan Tech- Director-General for Enterprise and Industry nological University in 1975. He joined Exxon Corporation in 1975 and at the European Commission his career has been spent in both upstream and downstream businesses Since 1st February 2012, Mr. Daniel Calleja has been Director General throughout ExxonMobil. Mr. Colton also worked in finance and planning of DG Enterprise and Industry. He is the Special Envoy for SMEs. Daniel positions, including ExxonMobil corporate headquarters and eight years Calleja was Deputy Director General of DG Enterprise and Industry, from overseas in Tokyo and Bangkok. Mr. Colton’s previous assignment was as February 2011 to January 2012. Mr Calleja was Director for Air Transport the Corporation’s Assistant Treasurer. at the European Commission from November 2004 to February 2011. He was the Chairman of the Air Safety and the Single Sky Committees and Colin Cook Chairman of the Board of the SESAR Joint Undertaking. Between 1999 Head of Digital Strategy for the Scottish Government and 2004, he was Head of Cabinet of the Vice-president of the European Colin Cook is Head of Digital Strategy at Scottish Government res- Commission, Mrs. Loyola de Palacio. Between 1995 and 1999, Mr. Calleja ponsible for improving access to broadband, promoting digital partici- was the Head of Cabinet for Commissioner Marcelino Oreja. pation and stimulating Scotland’s digital economy. Prior to this, Colin was Marketing Director, British Army where he developed the Army’s Maxime Cerutti online presence and pioneered the use of social media and gamification Director of Social Affairs at BUSINESSEUROPE in the recruitment sector. His previous roles include Marketing and Ser- Maxime Cerutti was appointed Director of BUSINESSEUROPE’s social vice Specification Director, Royal Mail and Head of Healthcare Strategy affairs department in January 2012. He joined BUSINESSEUROPE in and Planning for Scottish Government / NHS Scotland. Colin is a trustee November 2007 as adviser in charge of industrial relations and BUSINES- of The Poppy Factory, a charity dedicated to helping wounded, sick and SEUROPE’s social dialogue activities. Maxime took an active part in the disabled ex-service people back into work and a regular speaker on digi- negotiations on the European social partners’ agreements on parental tal, marketing and IT issues. leave (2009) and on inclusive labour markets (2010). In 2013, he acted as employers’ spokesperson for the negotiations on the framework of ac- tions on youth employment. Prior to joining BUSINESSEUROPE, Maxime worked as a policy officer at the . He started his professional career with a six-month internship at the French ministry of Foreign Affairs in Paris, where he was following the work of the EU Council on Employment and Social Affairs. EBS 2014 SPEAKER PROFILES 80 EBS 2014 SPEAKER PROFILES 81

Ron Cooper Karel De Gucht President, Europe of Bristol-Myers Squibb European Commissioner for Trade Ron Cooper leads the company’s $3.5 billion pharmaceutical businesses Karel De Gucht has been European Commissioner for Trade since in Europe, the second largest region for Bristol-Myers Squibb with 50 February 2010. From 2008 to 2009, he was European Commissioner countries. He joined Bristol-Myers Squibb in 1985 in . After seve- for Development and Humanitarian Aid. He was elected to the Federal ral commercial and general management roles in Canada, the UK and the Parliament in the general elections in May 2003. He was a member of Netherlands, Ron joined the US Pharma business in 2003 where he held the 1995-2003 and a member of the European Par- two different business unit roles: Senior Vice-President Virology and liament from 1980 to 1994. He was appointed the Belgian Minister of Senior Vice-President Neuroscience. In 2007, Ron returned to Europe to Foreign Affairs European Affairs on 18 July 2004. lead the European Markets region where he successfully implemented strong strategies to grow our business across a diverse region of medium Thierry de Molinari and small countries. In 2010, he became President of Bristol-Myers Co-founder & CFO of CO.station Squibb Europe. Thierry is an experienced professional/entrepreneur with a solid interna- tional track record. He addresses business cases and leverage networks, Jim Cowles which cover the Middle East, Europe and the Americas. He is a co-founder Chief Executive Officer, EMEA of Citigroup of Co.station. Thierry builds links between Europe & Middle East for cus- James C. Cowles, is Chief Executive Officer for Europe, Middle East tomers such as Qatar Investment Authority (QIA), Bouygues, Alstom and & Africa (EMEA). Prior to assuming his current position, Jim was Chief Airbus. Thierry is a Subject-Matter Expert (SME) for the World Bank, the Operating Officer for EMEA and Head of Western Europe at Citi. He has European Investment Bank and PwC Accelerator. He is a former General previously held the positions of Head of Markets (EMEA), Global Head of Manager of a Belgian insurance company and a pharmaceutical company. Equities and Global Head of Equity Capital Markets (new issue product). He is also a contributor to Brussels finance and business angel think tanks. Jim joined Smith Barney in 1979. His previous roles have included: Head of Equities (EMEA), Deputy Head of Investment Banking, Head of Real Pedro de Sampaio Nunes Estate Investment Banking and Commercial Mortgage Trading, Head Head of EUREKA of Debt Capital Markets and Head of Direct Investments. Jim has also Dr Nunes, Member of the City Council of Lisbon and Grand Officer of served from 2010 on the Board of Directors, Executive Committee and the Order of Merit of Portugal, is from February 2013, the new Head of as Treasurer of AFME (Association for Financial Markets in Europe). He the EUREKA Secretariat. He has an extensive international experience graduated Phi Beta Kappa from Denison University in 1977 with a BA in and keen interest in international collaboration on matters of Science Economics. He graduated with an MBA from The Wharton School, Uni- and Technology, mainly in its industrial application. Pedro de Sampaio versity of Pennsylvania in 1979. Nunes, a civil engineer, was previously Portuguese Secretary of State for Science and Innovation, a Director at the European Commission, Tom Crotty responsible for several R&D programmes focussed on energy and infor- Director of INEOS Group & Member of the Board mation technology and deputy Director-General for the Secretariat for & Executive Committee of CEFIC Portugal’s accession to the EU. Tom is a Director of INEOS with responsibility for Corporate Affairs and Communications and the development of INEOS business in new terri- tories. Tom is a Board member of CEFIC, past President of the European Petrochemicals Association (EPCA), Vice President of Plastics Europe, Chairman of Cogent, the UK Sector Skills Council for science and sits on the UK’s CBI Climate Change Board. EBS 2014 SPEAKER PROFILES 82 EBS 2014 SPEAKER PROFILES 83

Philippe De Backer Paul Dickinson Member of the European Parliament Founder of CDP Philippe De Backer (34) holds a PhD in biotechnology from Univer- Paul Dickinson is founder and Executive Chair of CDP, an independent sity and an MBA from Solvay Business School. non-profit organization that has pioneered the only global environmen- Before joining the European Parliament, Philippe worked as Technology tal disclosure system. Paul is also founder and Chair of EyeNetwork, Transfer Officer at CRP-Santé and as analyst at Vesalius Biocapital, a Europe’s largest video conference booking service, and prior to founding Luxembourg based venture capital firm specialised in the life-sciences. CDP, founded and built Rufus Leonard into a multi-million turnover cor- He has an expertise in the valorisation of IP developed by public research porate communications company. He also helped develop the Environ- institutes and setting-up early ventures in the life-sciences. mental Law Foundation and Stonewall Lobby Group. Paul has authored Philippe is currently a Member of the European Parliament where he is a numerous articles and books, including Beautiful Corporations (2000 full member of the Transport and Tourism Committee. He is a substitute Financial Times Prentice Hall). Member on the Economy and Monetary Affairs Committee, as well as the Employment and Social Affairs Committee. His main interests lie in the Fernand Dimidschstein field of transport infrastructure and functioning of logistics markets, Managing Director, Accenture Strategy, France & Benelux the regulation of financial institutions and innovation policy. Fernand has been responsible for Accenture’s Strategy practice in France and the Benelux since 2010. He joined Accenture in 1999 after working Jo Deblaere for nine years in the investment banking business at JPMorgan and The Chief Operating Officer & Group Chief Executive Europe of Accenture Bank of New York. He has an MBA from HEC, Université de Liège, where Jo Deblaere is Accenture’s chief operating officer. He is also group chief he is a visiting professor in Global Strategy and founded the Chair in executive. He is a member of Accenture’s Global Management Commit- Sustainability Strategy. He also holds an Executive Certificate in Global tee and chairs Accenture’s Capital Committee. Prior to becoming COO Management from INSEAD and an Executive Leadership Certificate from in September 2009, Mr. Deblaere was chief operating officer of Accen- IMD. He is a member of the Board of the Generation for Good founda- ture’s outsourcing business globally, a position he held since 2006. From tion which enables economically disadvantaged people to launch their 2005 to 2006, Mr. Deblaere led Accenture’s global network of business entrepreneurial project. process outsourcing delivery centers. From 2000 to 2005, he had overall responsibility for Accenture’s work with public-sector clients in Western Valdis Dombrovskis Europe. Mr. Deblaere joined Accenture in 1985 and became a partner Former Prime Minister of Latvia & Representative of EPP in 1996. He holds a degree in business administration and information Valdis Dombrovskis is a Member of the Saeima (Parliament) of Latvia. In management from KU Leuven in Belgium. March 2009 MEP Dombrovskis was appointed Prime Minister of Latvia. He served as the prime minister until January 2014 and became the Jean-Luc Demarty longest serving democratically elected head of government in Latvia’s Director-General for Trade at the European Commission history. In 2004 - 2009 Dombrovskis was a Member of European Parlia- Jean-Luc Demarty has been Director-General for Trade in the European ment and the Head of Latvian Delegation in the EPP-ED Group. Prior Commission since January 2011. Prior to joining DG TRADE, Jean-Luc to that, in 2002 - 2004 he served as Latvia’s Minister of Finance. Prior Demarty was Director-General in charge of Agriculture and Rural Deve- to joining politics, he worked as a senior economist and chief econo- lopment in the European Commission (2005-2010). He previously held mist at the Bank of Latvia (1998-2002). He is a co-author of book with several senior management functions in DG AGRI and in the Directorate- Anders Aslund «How Latvia came through the financial crisis», which was General for Research. Beforehand, Jean-Luc Demarty was Advisor in the published in 2011. Private Office of Jacques Delors; first, from 1981 until 1984, then, from 1988 to 1995. Jean-Luc Demarty also worked as analyst and advisor in economic policy, including agriculture, at the Ministry of Economy, Finance and Budget of the French Republic. Jean-Luc Demarty gradua- ted from the Ecole Polytechnique of Paris (1974) and from the Ecole du Génie Rural et des Eaux et Forêts of Paris (1976). Picture a Global Europe

MESSAGE TO THE EUROPEAN PARLIAMENT Powered 2014-2019 Innovative

Europe is at a turning point. The efforts made by business leaders and political leaders to recover from crisis during the past five years are starting to pay off. Growth is slowing taking hold and a Competitive prosperousfuture is within our grasp.

But complacency is not an option. While the EU economy is walking, other world regions are Talented running. Our performance lags many developed and emerging economies substantially. Urgent action is needed to restore EU competitiveness so that our companies can win market share and Unified our countries can attract investment. Only then will we create the jobs and opportunities that our citizens so richly deserve. Resilient It is time for the EU to look outward: It is time for a global Europe. Entrepreneurial

The EU must raise its level of ambition if it is to renew its position as a global player of substance. With the right business environment, shaped by effective public policy, the EU can reach beyond its projected growth rate. With a sharp focus on competitiveness, smart regulation and reform, www.businesseuropeglobal.eu together with an ambitious trade agenda, the EU can lead the world as a place to live, invest and www.businesseurope.eu do business.

The business community is committed to delivering a globally competitive Europe, boosting growth and job creation... We call on the EU policy community to create the framework to make BUSINESSEUROPE is the leading advocate for growth and this happen. competitiveness at European level, standing up for companies across the continent and campaigning on the issues that most influence their performance. A recognised social partner, we speak for all-sized enterprises in 35 European countries whose national business federations are our direct members. EBS 2014 SPEAKER PROFILES 86 EBS 2014 SPEAKER PROFILES 87

Jonathan Faull dedicated more than twenty years of his career to U.S.-European affairs, Director-General for Internal Market and Services as a government official, lawyer and investor. He served as Director for at the European Commission European Affairs on the National Security Council in 1994-95. During Jonathan Faull is Director General of Internal Market and Services at the that period, he worked closely with the U.S. Mission to the European European Commission in Brussels. He joined the Commission in 1978, Union to launch the New Transatlantic Agenda. Ambassador Gardner after law studies at the University of Sussex and the College of Europe also participated in the launch of the Transatlantic Business Dialogue. (Bruges). He spent most of his early Commission career in the Directo- rate General of Competition, working his way up from the starting grade Michel Goldman to become Deputy Director General. From 1989 to 1992 he worked in the Executive Director of the Innovative Medicines Initiative cabinet (private office) of the competition Commissioner (). Michel Goldman, Executive Director of IMI, builds and promotes From 1999 to 2003 he was the Commission’s chief press spokesman and networks of innovation, in close collaboration with all stakeholders Director General of Press and Communication and from 2003 to 2010 he involved in pharmaceutical R&D. Michel Goldman is Professor of Immu- was Director General of Justice and Home Affairs. nology at the Faculty of Medicine of the Université Libre de Bruxelles, Belgium. In 2000, Michel Goldman received the Joseph Maisin Prize and Stephen Fidler he held the Spinoza chair at the University of Amsterdam in 2001. He Brussels Bureau Chief of the Wall Street Journal was recognized as an ISI Highly Cited Scientist by the Thomson Institute Stephen Fidler has been Brussels Editor of The Wall Street Journal and Dow for Scientific Information in 2006. Michel Goldman was awarded the Jones Newswires since October 2009, helping to lead the newspaper’s cove- degree of Doctor Honoris Causa of the Université Lille II, France in 2007. rage of the European Union and the euro-zone debt crisis. Before joining the Journal, he spent more than 20 years with the Financial Times in a variety Sarah Gordon of senior roles, including capital markets editor, Latin America Editor, and Europe Business Editor of the Financial Times U.S. diplomatic editor, based in Washington DC. He spent almost a decade Sarah Gordon is the Financial Times’ Europe Business Editor. She pre- as a correspondent for Reuters in London, New York and the Middle East. viously spent five years in charge of the paper’s corporate coverage as He holds a degree in economics from London University, and was formerly a Companies Editor. Prior to that role, she worked on the Lex desk, and senior consulting fellow for the International Institute of Strategic Studies. on the Money team as deputy personal finance editor. She joined the FT in 2001 as a UK companies reporter, having worked at the United Céline Fremault Nations Conference for Trade and Development in Geneva, and as a Brussels Minister of the Economy and Employment fund manager in London and in New York, most recently for Citigroup. Céline Fremault has been the Brussels Minister of the Economy and She has a Bachelor’s degree in English Literature from the University of Employment since March 2013. She was the leader of the cdH Group Cambridge and a Master’s in Latin American Politics and Economics from in the Greater Brussels Regional Parliament between January 2010 and the University of Oxford. March 2013 and the Alderman responsible for families, equal opportuni- ties and crèches in the Brussels municipality of Ukkel. Marco Giuli Research Fellow at Madariaga - College of Europe Foundation Anthony L. Gardner Marco Giuli has been a Research Fellow at the Madariaga - College of U.S. Ambassador to the EU Europe Foundation since October 2008. He holds a Master degree in the Anthony L. Gardner was sworn in as the U.S. Ambassador to the Euro- Economics of European Integration from the University of Bologna and a pean Union on February 18, 2014. Prior to assuming his current position, Bachelor of Arts (Honours) in International Relations from the University Ambassador Gardner was Managing Director for six years at Palamon of (Sapienza). Prior to joining the Foundation, he worked as a trai- Capital Partners, a private equity firm based in London. Previously, nee for the Italian Institute for Foreign Trade in Moscow and as a Visiting Ambassador Gardner served as an Executive Director in the leveraged Researcher at the Centre for European Policy Studies (CEPS) in Brussels. finance departments of Bank of America and GE Capital and as a Director in the international acquisitions group of GE International, all based in London. He has also worked as a Senior Associate at international law firms in London, Paris, New York, and Brussels. Ambassador Gardner has EBS 2014 SPEAKER PROFILES 88 EBS 2014 SPEAKER PROFILES 89

Nick Haggar group of the European Economic and Social Committee. Furthermore Head Western Europe, Middle East and Africa of Sandoz she is member of the Advisory Board of the Birmingham Business School & President of the European Generic Medicines Association (EGA) and member of the Board of “Gesellschaft für Europäische Sozialpolitik Nick Haggar is responsible for Western Europe / Middle for e. V. (GES)”. Sandoz International and is a Member of the Sandoz Executive Commit- Previously she was Director of Social Affairs at BUSINESSEUROPE (1992- tee. Nick joined Sandoz in 2008 as Head of Western Europe. In January 1994) and Director of the BDA’s EU-representation, which she has set 2014, he expanded his responsibility further to include the German up in Brussels (1990-1992). She has numerous publications in the field organization of Hexal, 1 A and Sandoz. Nick has worked for twenty seven of European social policy and industrial relations and holds a degree in years in the Pharmaceutical/Healthcare industry – beginning his career Economics from the University of Freiburg im Breisgau (Germany). at Baxter Healthcare. He then moved to GlaxoSmithKline. Nick joined the EGA (European Generics Association) as a board member in 2006 Patrick Itschert while leading Ranbaxy in Europe and assumed the Presidency of the EGA Deputy General Secretary of the European Trade Union Confederation in October 2013. At the Athens Congress in May 2011, Patrick Itschert was elected Deputy General Secretary of the European Trade Union Confederation. Johannes Hahn He is in charge of European Social Dialogue and responsible for relations European Commissioner for Regional and Urban Policy with employers’ organisations. Before joining the ETUC, he was, General Johannes Hahn (born 02 January 1957), originally from Austria, has been Secretary of the International Textile, Garment and Leather Workers’ the European Commissioner for Regional Policy since 2010 and is also Federation (220 affiliates, 110 countries, some 10 million members) and a Vice President of the European People’s Party. Involved since an early during 20 years General Secretary of the European Trade Union Federa- age with the Austrian People’s Party (ÖVP), Hahn was elected in 2004 tion: Textiles, Clothing and Leather(ETUF:TCL) as leader of the regional branch of the ÖVP of Vienna. In 2007 he was proposed by his party as Minister of Science and Research in the grand Gesche Joost coalition government. He occupied that position until his appointment Digital Champion for Germany & Head of the Design Research Lab to the European Commission after the 2009 European elections. at the Berlin University of Arts Gesche Joost is Professor for Design Research at the University of Jones Hayden the Arts Berlin. Since 2005 she has headed the Design Research Brussels Bureau Chief for Bloomberg Lab in cooperation with Telekom Innovation Laboratories, an Jones Hayden is Brussels bureau chief for Bloomberg News. institute affiliated with TU Berlin. With international partners, she developes research and teaching projects in the areas of human- computer interaction, gender and diversity aspects in technological development, as well as social sustainability and participation. Since 2014, she is Germany’s Digital Champion within the European Renate Hornung-Draus Commission shaping the Digital Agenda. Managing Director of the Confederation of German Employers (BDA) Renate Hornung-Draus is Managing Director and Director of European James Kanter and international affairs of the Confederation of German Employers EU Correspondent at the International New York Times - BDA. Ms Hornung-Draus directs BDA’s activities in the European and James Kanter is EU Correspondent for The International New York Times international fields. This includes on the one hand representing the em- and has been with the company since 2005. His previous experience ployers’ views vis-à-vis the European institutions (European Commission, includes four years in Southeast Asia where he was editor-in-chief of EP, Council) and the international organisations (ILO, OECD, UN Organisa- The Cambodia Daily. He later studied law and regulation as a Knight tions), and on the other hand providing advice and services to member Fellow at Yale Law School, earning a masters degree. James has won organisations and companies on European and international issues. awards for his reporting on markets and antitrust and he has contribu- She is Chair of BUSINESSEUROPE’s Social Affairs Committee, Vice Pres- ted to prizewinning coverage of banking scandals and the euro crisis. ident of the International Organisation of Employers (IOE) and Employer- He received the 2009 Reporting Europe prize for an investigation of the Vice-Chair of the ILO-Governing Body Subcommittee on Multinational European Emissions Trading System. He was raised in California, England enterprises. From 1996 to 2006 she was Vice-Chair of the Employers’ and Massachusetts. EBS 2014 SPEAKER PROFILES 90 EBS 2014 SPEAKER PROFILES 91

Public Sector Innovation Expert Group, set up in 2013 by the European Dave Keating Commission. Since 2010 he has been a co-lead of the European Centre Editor of EuropeanVoice.com & Reporter at the European Voice for Government Transformation. Mr. Le Masson’s previous role was Dave Keating is a reporter for European Voice newspaper and the editor leading our Health & Public Service Gallia Client Service Group. Mr. Le of EuropeanVoice.com. He specialises in covering European Union energy Masson joined Accenture in 1989. and environment policy, and has covered EU politics for five years. Pre- viously, Dave covered finance in London, legal affairs in Chicago and US Hubert Mandery politics in Washington, DC. He is originally from outside New York City Director General of CEFIC and has a bachelors degree in European history from New York Univer- Director General Cefic of European Chemical Industry Council Hubert sity and a masters degree in journalism from Northwestern University. Mandery (59) holds a degree in Organic Chemistry and Food Chemistry and a PhD from the Technical University of Karlsruhe. He worked for Sean Klein BASF from 1986 in various functions, e.g. Research, Analytics, Product Journalist - Former Brussels Bureau Chief of the BBC Safety, International Economic Affairs and Trade Policy. From January Sean Klein worked for several years as an interpreter before adding a 2007 to August 2009, he was Managing Director Business Centre South further degree in Broadcast Journalism to his qualifications. Sean then Africa and Sub-Sahara and Head of BASF . He joined Cefic worked for twenty years for the BBC, both as a reporter, a news produ- (European Chemical Industry Council) in September 2009, and has been cer and the editor of the BBC’s Europe Today programme. He spent the Director General of Cefic since November 2009. last ten years based at the BBC’s Brussels bureau, firstly as the producer to the BBC’s Europe Editor, and then, for the last 4 years, as the BBC’s Emma Marcegaglia Bureaux Chief for Europe. Sean also managed the BBC’s coverage of the President of BUSINESSEUROPE & kidnapping of Madeleine McCann in Portugal; the death of Pope John Vice Chairman & CEO, Marcegaglia S.p.A Paul II; and the events leading up to and following the bailout for Greece. Emma Marcegaglia is Vice Chairman and Chief Executive Officer of Sean has also worked for the BBC in the USA, Asia, Africa and Russia. Sean Marcegaglia S.p.A. President of Confindustria from May 2008 until May now runs his own media consultancy. 2012. President of Luiss Guido Carli University from July 2010. Fur- thermore she is the President of Mita Resort. She is also in the Board Philippe Lamberts of Directors of the following companies: Bracco and Gabetti Property Member of the European Parliament Solutions. Since June 2003 Emma Marcegaglia has been President of Philippe Lamberts studied Engineering in applied mathematics, at the Ca- Areté Onlus Foundation for the support of the activities of Vita-Salute tholic University of Louvain. From 1987 to 2009, he worked at IBM in various San Raffaele. In the past she has held the following offices: President of business positions. He was elected in June 2009 for a first term in the Euro- Societé Turismo & Immobiliare, Vice President of Italia Turismo. Member pean Parliament. His political career within the Belgian green party (Ecolo) of the Management Board of Banco Popolare of Italcementi and Indesit started in 1991, where he served both at the local and federal levels. As of Company, Member of the Board of Directors of Finecobank. She has been 1999, he became more and more involved with European politics, and more Vice President of Confindustria from May 2004 until May 2008 and Ita- specifically through the European Green Party (former European Federation lian Representative in the High Level Group. She has been Vice President of Green Parties), of which he has been the co-president since 2006. of Confindustria for Europe from 2000 until 2002, National President of Confindustria Young Entrepreneurs from 1996 till 2000, President of YES Bernard Le Masson (Young Entrepreneurs for Europe) from 1997 till 2000, National Vice Pre- Senior Managing Director of Management Consulting, Health & Public sident of Confindustria Young Entrepreneurs from 1994 till 1996. Emma Service Strategy & Transformation at Accenture Marcegaglia holds a Degree in Business Administration, with first class Bernard Le Masson is the Managing Director – Management Consulting, honours, at the Bocconi University in Milano. She has later attended Health & Public Service Strategy & Transformation since October 2011. the postgraduate Master in Business Administration at the University He has delivered several major management consulting engagements of New York. She has been awarded and named «Bocconiana dell’anno» including the State reform program in France, the Ministry of Finance (Best Bocconi student of the year) for the year 1996. budget reform, Employment Agency merger, Universities transforma- tion and City of Paris reform. Mr. Le Masson was a member of the EU EBS 2014 SPEAKER PROFILES 92 EBS 2014 SPEAKER PROFILES 93

Ann Mettler Officer for Europe at Tata Consultancy Joining TCS’ Europe operations in Executive Director & Founder of the Lisbon Council 2009, he led TCS Netherlands to be ranked as a “Top Employer ICT” by the Ann Mettler is executive director and co-founder of the Lisbon Council, CRF Institute in 2010. During 2004-2009, he was the Global Process Head From 2000-2003, Ms. Mettler worked at the World Economic Forum, – Talent Acquisition for TCS based in Mumbai, India. Under his leadership, where she last served as Director for Europe. Prior to this appointment, TCS, one of the largest private sector employers in India, was recognized as she was responsible for the World Economic Forum’s activities in the the “Recruiting and Staffing Industry Leader of the Year” for the first time in United States and Canada. From 1997-2000, Ms. Mettler held positions 2006 by the “Recruiting and Staffing Best in Class Awards” (RASBIC Awards). on the Governmental Affairs Committee of the United States Senate. From 2000-2004, he served as the Head of Staffing for TCS in North America. Ms. Mettler is also a member of the World Economic Forum’s Global Agenda Council on Europe and serves on the international advisory Felix Oldenburg boards of the Telefónica ‘Think Big’ initiative and the Flemish Council for Director Germany & Europe of Ashoka Science and Innovation. In 2006, she was named a young leader by the Felix Oldenburg serves as Director Germany and Europe for Ashoka, the glo- BMW Foundation Herbert Quandt. bal association of leading social entrepreneurs, with 3,000 Ashoka Fellows in 70 countries. Before joining Ashoka, Felix started an online business and Alex Mitchell worked for management consulting firm McKinsey&Company in London. UK President of the G20 Young Entrepreneurs Alliance As director at a political consultancy, he pioneered citizen consultations for Founder of the Young Brits Network governments and foundations, including the European Citizens’ Consulta- Alex Mitchell is the Founder and Director of Causarma, Co-founder and tions in 27 countries. He speaks and publishes on social entrepreneurship, Director of the Young Brits Network, he is the current UK President of citizen engagement, and corporate social responsibility. He studied Philo- the G20 Young Entrepreneurs Alliance and he is the UK representative sophy at the universities of Bonn, Tübingen and Oxford and Policy Manage- on the European Confederation of Young Entrepreneurs. Alex is also ment in Washington DC (Georgetown) Co-founder and Director of Kit Us Out, a charity setup during the Lon- don 2012 Olympic & Paralympic Games. Additional roles Alex currently Hande Özsan Bozatli holds is a Leadership Mentor for the Commonwealth Secretariats Asian President of the Assembly of European Regions Alliance for Young Entrepreneurs, a Member for the Institute of Direc- As Vice-President of Istanbul Provincial Council, Hande Özsan Bozatli tors London Committee and he is a member of the Advisory Board for was first elected to AER as President of the Committee for Culture, Vinspired. Previous roles Alex has held have included being a trustee of Education and Youth, where she strongly supported youth issues, such Enterprise, a business representative on UK Trade and Invests Asia Task as employability and mobility. In 2013, she became President of the Force, and a member of the India UK JETCO. AER. Since then she has driven the interests of AER and promoted the regional dimension in Europe. She is an outspoken supporter of greater Christian Morales dialogue between the regions from EU and non-EU countries, regional Vice President & General Manager EMEA of Intel democracy, subsidiarity and the link between regions and businesses. Christian Morales is an Intel vice president and general manager of Intel Europe, Middle East and Africa (EMEA). Prior to this role, Morales was Kris Peeters Intel’s vice president of the Sales and Marketing Group and co-general Minister-President of Flanders manager of Asia Pacific. Before that, he was general manager of Latin Kris Peeters started his career in politics in 2004, when he was appoin- America and was instrumental in helping to establish a new regional ted as Minister for Public Works, Energy, Environment and Nature in the headquarters and expand the company’s regional presence throughout Government of Flanders. In 2007 he became Minister-President of the the continent. He joined the company in 1980 in Paris as an Intel field Government of Flanders, which he remained after the regional elections sales engineer and in 1983 became director for Spain and Portugal, and of 2009. Within the government, he is also responsible for Economy, then moved back to Paris in senior positions to manage Western Europe Foreign Policy, Agriculture and Rural Policy. Before moving to politics, channels and OEMs. Kris Peeters built a strong career in the private sector, most notably within UNIZO, the Organisation of Self-Employed and SMEs. Within that D.P. Nambiar organisation he successively held the positions of Counsellor on Fiscal Chief Human Resources Officer - Europe of Tata Consultancy Services Matters, Director of the Research Department, Secretary General and Durga Prasad Nambiar, or “DP” as he is popularly known, is the Chief HR Managing Director. EBS 2014 SPEAKER PROFILES 94 EBS 2014 SPEAKER PROFILES 95

Stephen Pickford party), before becoming a Member of Parliament in 1992. On 12th July Senior Research Fellow at Chatham House 1999, he became Minister of Finance and, on 18th July 2004, (concur- Stephen Pickford is a Senior Research Fellow at Chatham House in Lon- rently) Deputy Prime Minister. He was Chairman of the Mouvement Ré- don. He was Managing Director for European and international finance formateur (party alliance) from 11th October 2004 until 14th February at the UK Treasury until 2010, and from 1998 to 2001 he was the UK’s 2011. He is Deputy Prime Minister, Minister of Foreign Affairs, Foreign Executive Director at the IMF and World Bank. Trade and European Affairs since 6th December 2011.

Xavier Prats Monné Jeremy Rifkin Deputy Director-General for Education and Culture Economist and Writer at the European Commission Jeremy Rifkin is the author of ‘The Zero Marginal Cost Society: The Inter- Xavier Prats Monné is the Deputy Director General for Education at the net of Things, the Collaborative Commons, and the Eclipse of Capitalism,’ European Commission (DG EAC) since January 2011. He is the European ‘The Third Industrial Revolution’ and ‘The Empathic Civilization: The Race Commission representative in the Governing Board of the European Ins- to Global Consciousness in a World in Crisis’. Mr. Rifkin has been an advisor titute for Innovation and Technology (EIT). From 2007 to 2010, he was to the European Union since 2002. In that capacity, he is the principle ar- Director for employment policy, his main policy briefs have been the chitect of the Third Industrial Revolution. The Third Industrial Revolution establishment of the EU Common Principles of Flexicurity, the creation was formally endorsed by the European Parliament in 2007 and is now and negotiation of the European Globalisation Adjustment Fund, the being implemented by various agencies within the European Commission EU «New Skills for New Jobs» initiative on skills and labour market fore- as well as in the 27 member-states. Mr. Rifkin is also the founder and chair- casting. He was one of the five founding members of the EC’s Impact person of the Third Industrial Revolution Global CEO Business Roundtable. Assessment Board, reporting to the President of the European Com- Mr. Rifkin’s global economic development team is the largest of its kind in mission. He previously served as Director of the European Social Fund; the world and is working with cities, regions, and national governments as Deputy Head of Cabinet of the EC Vice-President for international to develop master plans to transition their economies into post- carbon relations; as Advisor of the EC Commissioner for Regional policy; and as Third Industrial Revolution infrastructures. Mr. Rifkin is a senior lecturer Assistant to the Spokesman of President Jacques Delors. at the Wharton School’s Executive Education Program at the University of Pennsylvania—the world’s #1 ranked business school. David Rennie Vice-President of Nestlé Europe Mary Ritter David Rennie is Vice President - Zone Europe, based at Nestle’s global CEO of Climate-KIC HQ in Vevey, Switzerland. As Managing Director of Nestlé Confectionery Mary Ritter has had extensive experience in senior management at (UK&I), he was responsible for a £900M business with 2000 employees in Imperial College London, and is currently Emeritus Professor of Immu- 5 locations. David joined Nestlé in 2005 from Procter & Gamble. In his 16 nology. She held the posts of Pro-Rector for Postgraduate Affairs (2004- years with P&G, David worked in the UK, before taking on international 2005, Pro-Rector Postgraduate and International Affairs (2005-2007) roles in Brussels developing and launching two new global brands, Fe- and Pro-Rector for International Affairs (2007-2011). She has several breze and Swiffer. In his last assignment before joining Nestlé, David ran patents and licences arising from her research as an immunologist. the Western European Dish and Air Care businesses based in Geneva. He Mary was involved with the Climate-KIC from the beginning of project was born in Glasgow and graduated of Glasgow University. He is a mem- development both locally within Imperial College London and also at ber of the Global Scot network and a Board member of the British/Swiss pan-KIC level. She was a member of the winning 3-person Climate-KIC Chamber of Commerce. Education : Master of Arts in History & Politics. team who attended the EIT Hearings in Budapest on 16 December 2009, and following that was a member of the founding Governing Board, and Didier Reynders subsequently Vice Chair (Education). In December 2010, upon resigna- Deputy Prime Minister and Minister for Foreign Affairs of Belgium tion of the CEO, she was asked to become Interim CEO and in April 2011 A father of four, Didier Reynders was born in Liège on 6th August 1958. was appointed to the substantive post of CEO. Since December 2010, In 1981, he obtained a degree in law at the University of Liège. Guest she has overseen a major simplification project for Climate-KIC. In 2014, lecturer at the universities of Liège and Louvain, he has never really left Mary was appointed Officer of the Most Excellent Order of the British the academic life. After presiding the Belgian railways and the Belgian Empire for services to scientific research and innovation. Airways Agency, he was elected Deputy Chairman of the PRL (Liberal EBS 2014 SPEAKER PROFILES 96 EBS 2014 SPEAKER PROFILES 97

Daniel Sanchez sident Romano Prodi and Executive Director of his Economic Advisory General Partner at Nauta Capital VC Partners Group. He was the Chairman of the High-Level Study Group appointed Member of the Venture Capital Platform Council of EVCA by President Prodi that produced the 2003 report “An Agenda for a Daniel Sanchez has been involved with Nauta Capital since 2004 as one Growing Europe”, known as the “Sapir Report”. of the founding partners. He is the partner responsible for Operations and Internal Management. He has formed part of the Board of Direc- Holger Schmieding tors of several portfolio companies, is a member of the Board at Ascri Chief Economist at Berenberg Bank (Spanish Private Equity and Venture Capital Association) and is a mem- Dr Holger Schmieding is Chief Economist at Berenberg Bank in Lon- ber of the Venture Capital Platform at EVCA (European Venture Capital don. Before joining Germany’s oldest private bank in October 2010, he Association). For 10 years, he was a mergers and acquisitions consultant worked as chief Economist Europe at Merrill Lynch, Bank of America and at Alpha Corporate. Following that, he was General Manager of Taurus, at Bank of America-Merrill Lynch in London. Having studied economics a consumer electronics firm engaged in small electrical appliances. He in Munich, London and Kiel, he holds a doctorate from the University has worked as an assistant professor and collaborator at ESADE in the of Kiel. Before taking up his first role as financial market economist in areas of Finance and Internationalization of the Company. Daniel holds 1993, he also worked as a journalist at «Westfälische Nachrichten» in a degree in Business Sciences and an MBA from ESADE as well as an MBA Germany, as head of a research group on east-central Europe at the Kiel with ‘High Honours’ from the University of Chicago. Institute of World Economics and as a desk economist at the Internatio- nal Monetary Fund in Washington, DC. In a systematic comparison of the Luisa Santos accuracy of German forecasts since 2002, Financial Times Deutschland Director for International Relations at BUSINESSEUROPE has repeatedly awarded top honours to Dr Schmieding, for instance as Luisa Santos is Portuguese and has a law degree (Catholic University “forecaster of the Year” in 2011. Porto-Portugal) and an International Management Degree (Porto Uni- versity- School of Economics). Until 2003, she was Director of Interna- Madi Sharma tional Relations of APT–Portuguese Textile and Clothing Association UK Member of Employers’ Group of the European Economic and teacher at EGP – Oporto Management School. During 2003-2009, and Social Committee she was Member of the Executive Council of “Riopele-Têxteis, S.A.”(one Madi Sharma is an Entrepreneur who founded and runs the Madi Group, of the leading Textile Fashion companies in Portugal) responsible for a group of International private sector & not for profit companies, and International Partnerships and Outsourcing (2003-2009). She was also NGOs. She is also a member of The European Economic and Social Com- Chief Responsible for a Joint-Venture Project in India between “Riopele- mittee in Brussels. Madi is a public speaker internationally, particularly Têxteis, S.A.” and a local Partner (2007-2009). From 2009 till November in the field of entrepreneurship, female entrepreneurship, diversity; 2013, she was Trade and Industry Manager at Euratex-European Apparel gender balance and her passion for corporate social responsibility CSR. and Textile Confederation and also Administrator in CITH- Centre for Tex- tile and Clothing Intelligence. Today, she is Director of International Rela- Frédéric Simon tions at BUSINESSEUROPE and a Member of the TTIP Advisory Group. Editor & Publisher of EuroActiv Frédéric Simon is publisher and editor of EurActiv.com. He joined André Sapir EurActiv in 2004 as a reporter to cover some of the EU’s most heated Senior Fellow at Bruegel policy debates such as the REACH regulation on chemicals, energy libe- André Sapir is Senior Fellow of Bruegel and Professor of Economics at ralisation, and the emissions trading scheme. In his current position, he the Université Libre de Bruxelles (ULB), where he holds a chair in Interna- oversees the editorial and technical development of EurActiv while tional Economics and European Integration at the Solvay Brussels School continuing to write about EU affairs with a particular focus on economic of Economics and Management. He also serves as Chair of the Advisory and environmental issues. He is also Brussels correspondent for France Scientific Committee and a voting member of the General Board of the 24, the 24/7 international TV channel. He graduated in journalism from European Systemic Risk Board (ESRB). From 2005 to 2009 he was mem- Brussels University (ULB) in 1998 and holds a Master’s degree in EU poli- ber of the Economic Advisory Group to European Commission President tics from the Institut d’Etudes Européennes (IEE) in Brussels. José Manuel Barroso. Previously, he worked 12 years for the European Commission, first serving as Economic Advisor to the Director-General for Economic and Financial Affairs, then as Economic Advisor to Pre- EBS 2014 SPEAKER PROFILES 98 EBS 2014 SPEAKER PROFILES 99

Michèle Sioen Larry Stone President of Federation of Entreprises of Belgium (FEB) President of Group Public & Government Affairs at British Telecom & CEO of Sioen Industries Larry Stone is President, Group Public & Government Affairs at BT. He is Michèle Sioen has been the Chief Executive Officer of Sioen Industries a member of BT’s Senior Leadership Team and chairs BT’s Learning & Skills NV since 2005 and its Managing Director since March 22, 2005. Mrs. Steering Group. He was Group Company Secretary from 2002-8. Larry was a Sioen has been the President of Febeltex Bruxelles-Wallonie since 2001 Trustee of the BT Pension Scheme during that period, and a member of Lon- and also serves as the President of the social board. She is permanent don Stock Exchange Primary Markets Group. Larry is on the Boards of Transat- representative of MJS Consulting bvba. She served as an Head of Coating lantic Business Council and British American Business; and the Advisory Board Division of Sioen Industries NV. Since 1988, Mrs. Sioen started her career of the European Policy Centre (EPC). He is on the Global Agenda Council on at Atoll (IT-sector). She served as the Chairman of Fedustria until 2010. the Future of Government of the World Economic Forum. He has been Hono- She served as Deputy Chairman of the FEB. She has been an Independent rary Colonel of 81 Signal Squadron in the British Army Reserve since 2006. non-executive Director of D Ieteren NV since May 26, 2011. Mrs. Sioen Before that Larry worked in Brussels and Tokyo for nearly a decade. Larry has has been an Executive and Non-Independent Director at Sioen Industries degrees in Law and in Communications Policy. He is a member of the Japan NV since 1990. She served as a Director at Belgacom SA since 2006; and Society and of the Honourable Artillery Company in the UK. Independent Director of ING Belgium SA/NV since May 2011. She serves as a Director of various other companies. Mrs. Sioen holds a Degree in Hannes Swoboda Economics and several Post-university Degrees. President of S&D Group in the European Parliament Hannes Swoboda was elected as President of the S&D - Socialists and Robert-Jan Smits Democrats Group in the European Parliament - in 2012. As a staunch Director-General for Research and Innovation pro-European and a dedicated member of the Social Democratic Party at the European Commission in Austria (SPÖ), he joined the European Parliament right after Aus- Robert-Jan Smits is Director-General of DG Research and Innovation tria’s accession to the EU and was the leading candidate of the SPÖ in (RTD) at the European Commission. His previous assignment was Deputy following elections (2004, 2009). He was the rapporteur of countless Director-General of DG JRC. Before that Mr. Smits was Director for the reports. Through his regional focus on South-East Europe, Central-Asia European Research Area: Research Programmes and Capacity at DG RTD. and Russia and his steady contribution to the fight against political Mr. Smits is chairing several high-level committees such as European Re- extremism and promoting minority rights, Swoboda is considered to search Area Committee (ERAC) and the Steering Committee of the ERC be very experienced in the field of European integration. He served as (ERCEA). Mr. Smits has been instrumental in the development of several a vice-president of the S&D. During 14 years representing the interests policy initiatives in the field of European science and innovation policy. of employees in the Vienna chamber of labour and during nine years he He has degrees from Utrecht University in The Netherlands, Institut Uni- served as well in the Vienna Assembly and Municipal Council. versitaire d’Hautes Etudes Internationales in Switzerland and Fletcher School of Law & Diplomacy in the United States of America. Tuula Teeri President of Aalto University Frederico Steinberg Professor Tuula Teeri was appointed the first President of Aalto Universi- Senior Analyst at the Elcano Royal Institute & Professor of Political ty in April 2009. Tuula Teeri earned an MSc degree in Molecular Genetics Economy at the Universidad Autónoma of Madrid in 1981 and a PhD degree in 1987 from the University of Helsinki. She Federico Steinberg is Senior Analyst at the Elcano Royal Institute and Pro- held various research and leadership positions at VTT Technical Research fessor of Political Economy at Madrid’s Universidad Autónoma. He holds a Center of Finland during 1980-1996. She is currently Board member of Ph.D. in Economics from the Universidad Autónoma, an MSc in Politics of the Technology Academy of Finland, Finnish Business and Policy Forum the World Economy from the London School of Economics and a Master in and the Research Institute of Finnish Economy, Universities Finland International Affairs from Columbia University. Between 2002 and 2004 he UNIFI as well as the European Science Business Board. Tuula Teeri is a was involved in a variety of development projects for the World Bank as a member of the Royal Swedish Academy of Sciences, the Royal Swedish consultant in Washington DC, Ghana and Bolivia, as well as at the Executive Academy of Engineering Sciences, Technology Academy Finland and Office of the Secretary General at the United Nations headquarters in New the Swedish Academy of Technology in Finland. She is also cofounder of York. He also teaches regularly at a number of Master´s degrees, including SweTree Technologies. IE business school and ICADE. He is also a frequent contributor to Spanish media, and has been invited to deliver speeches in more than ten countries. EBS 2014 SPEAKER PROFILES 100 EBS 2014 SPEAKER PROFILES 101

Paola Testori-Coggi Gunter Uytterhoeven Director-General for Health and Consumers Director Marketing Communication, Campaigns & Channels, at the European Commission BNP Paribas Fortis Paola Testori Coggi has been Director General in the Directorate-Gene- Gunter Uytterhoeven heads the marketing department responsible for ral for Health and Consumers of the European Commission since April communication, distribution channels and campaigns. Previous the BNP 2010. In July 2007 she became Deputy Director General for Health Paribas Fortis, Gunter worked for The Boston Consulting Group, where and Consumers. Since 2000, she is Director for the Safety of the food he lead a variety of strategic projects across industries like airlines, bre- chain. She was previously Advisor for consumer health in the Cabinet of weries, pharma and mainly bank & insurance. Gunter started his career Commissioner Emma Bonino. Paola Testori Coggi joined the European in 1996 at KBC, where he held various positions from branch to payment Commission in 1983 in the Directorate-General for Environment where processes auditing. Gunter holds a Vlerick MBA and a Masters degree as she worked until 1989 in the field of the control of dangerous chemicals Commercial Engineer from the Catholic University of Leuven. and industrial risks. Afterwards, she served as Member in the Cabinet of the Vice-President of the European Commission, Filippo Maria Pandolfi. Diego Valiante She also worked in the EU Joint Research Centre. Paola Testori Coggi is a Head of Capital Markets of the Centre for European Policy Studies (CEPS) biologist from the University of Milan, Italy. Diego Valiante, Ph.D. is the Head of Capital Markets at the Brussels- based and independent think-tank, the Centre for European Policy Stu- Thomas Tindemans dies (CEPS). On top of his two degrees in Business economics and Law & CEO of H&K Strategies Economics (both summa cum laude), Diego holds a Ph.D. from LUISS Uni- Thomas Tindemans is a Belgian national with almost 20 years experience versity and a joint LL.M. from Bologna and Hamburg universities, both in EU Public Affairs and communications. He has a proven track record in Law and Economics. He was recently Rapporteur of an international of advising corporate, government and NGO clients on their public and Task Force of experts and regulators on price formation in commodities corporate affairs strategies, including legislative procedures and politi- markets. In 2013, Diego has advised the Qatar Central Bank and Finan- cal developments in the EU institutions and the Member States. Thomas cial Markets Authority on the restructuring of the national financial is CEO of H&K Strategies Brussels and global co-head Public Affairs of framework. In 2011, Financial News (Dow Jones) listed him among the Hill&Knowlton Strategies. From 1994 To 2010, Mr. Tindemans was head “Top 40 Rising Stars in Trading and Technology” under the age of 40. of the Public Affairs practice at renowned law firm White & Case. Thomas Tindemans is a guest lecturer on EU lobbying and interest representa- Guy Verhofstadt tion at various academic institutions in Europe. President of ALDE Group in the European Parliament Doctor of Law (1975). National chairman, Young VLD (1979-1981); natio- Dimitris Tsigos nal chairman, PVV (1982-1985); national chairman, PVV (1989-1992); President of YES - European Confederation of Young Entrepeneurs national chairman, VLD (1992-1995); Minister of State (since 1995). Dimitris Tsigos is the President of YES – European Confederation of National chairman, PVV (1997-1999); interim national chairman, Open Young Entrepreneurs, the Brussels-based organization representing VLD (since 2009). Member of Ghent City Council (1976-1982). Member young entrepreneurs of the European Union. YES also represents the EU of Ghent City Council (2007-2009). Member of the House of Represen- at the G20 Young Entrepreneurs’ Alliance. An Athens-based serial tech tatives (1978-1995); Member of the Senate (1995-1999). Deputy Prime entrepreneur and early stage investor, he also is the Founding Chairman Minister and Minister for the Budget, Scientific Research and the Plan of the Hellenic Start-up Association and a Board Member at EBAN – The (1985-1988). Prime Minister (1999-2008). President of the EU Council European Trade Association of Business Angels, Seed Funds and other (second half-year)(2001). Vice-Chair of the Supervisory Board of APG- Early Stage Market Players. Having co-founded Virtual Trip, the first Nederland (2009). Grand Cordon of the Order of Leopold. student start-up in Greece, and then co-founded or invested in a dozen of high-tech companies, he currently is the CEO of StartTech Ventures. EBS 2014 SPEAKER PROFILES 102 EBS 2014 PARTICIPANT LIST 103

Daniela Vincenti Editor-in-Chief of EurActiv.com Daniela Vincenti is editor-in-chief at EurActiv.com. She joined EurActiv in 2008 as parliamentary editor. She worked as a journalist for more than 20 years in Italy, the United States and Germany, where she was the financial correspondent for Italian daily Il Messaggero. Upon her arrival in Brussels in 2002, she developed the communication activities of the Platform of European social NGOs (Social Platform) and in 2007 joined Paris-based think-tank Notre Europe to promote the first pan-European deliberative PARTICIPANT LIST poll (Tomorrow’s Europe). She was educated at the Sorbonne in Paris and Columbia University’s Graduate School of Journalism in New York.

Marcus Weldon Chief Technology Officer of Alcatel-Lucent of President, Bell Labs Marcus Weldon is President of Bell Labs and Corporate Chief Technology Officer. In 1995, he joined the Physics Division at AT&T Bell Labs as a post- doctoral researcher, before becoming a Member of Technical Staff in the Optical Materials Division. He won a series of scientific and engineering society awards for his work on electronic and optical materials.

Fiona Wilkinson Chief Communications Officer, VISA Fiona Wilkinson leads Visa Europe’s Corporate Communications function and has spent more than thirty years in the card payment industry. She is responsible for protecting and enhancing Visa Europe’s reputation amongst all of its stakeholders, advising its CEO and board of directors. She has held a variety of pan-European marketing, communication and sales roles. These include periods as head of Visa EU’s acceptance team and General Manager of Visa UK. She is a member of the CBI’s London Regional Council, member of the BITC Action on Economic Renewal lea- dership team, member of PRCA Council, and UK co-ordinator for EACD (European Association of Communication Directors).

José Zurstrassen Chairman MyMicroInvest José Zurstrassen is a successful serial entrepreneur. First of all he set up and launched Skynet, a internet service provider. The company grew rapidly and was bought by Belgacom 2 years later. Then José founded Keytrade: an online broker service. José succeeded in bringing the com- pany to a scalable size by floating in on Euronext. Afterwards, he trans- formed Keytrade into a bank and finally sold it to Crédit Agricole a few years later. Passionate about start up and venture capital, José became a very active and famous business angel. His expertise and help is sought in order to challenge business model, manage growth challenges, create customised financial structure and solve technological issues. EBS 2014 PARTICIPANT LIST 104 EBS 2014 PARTICIPANT LIST 105

A Vladimir Afenliev Heureux Alain Eleni Aristea Alevizou Director Founder Academics SOPHARMA AD Interactive Advertising Bureau Freie Universität Berlin Dafydd Ab Iago Argus Media Alexandre Affre Flausch Alain Schubert Alexander Director Secretary General Executive Director Faig Abbasov BUSINESSEUROPE International Association of Public Transport European College European Parliament of Neuropsychopharmacology Necib Afsarata Beaumont Alain Berik Abdushev College of Europe Member Tietz Alexander Ambassador / Diplomat Maison des Associations Internationales Adviser / Consultant Embassy of Kazakhstan to Belgium Smolak Agata European Parliament In-house Public Affairs de Looz-Corswarem Alain Werner Abelshausen European Parliment Member Dechaumont Alexandre Director Maison des Associations Internationales PR Director Febelfin Brian Ager Euractiv European Round Table of Industrialists Laura Albero Olga Abramczyk EU Commission Laura-Maria Alexandroiu European Commission Greta Agius European Commission (EACEA) Ambassador / Diplomat Gagliarducci Alberto Mia Abramsson Permanent Representation of Malta to the EU European Commission Dan Alexe The swedish representation to EU Journalist Maria Pilar Aguar Fernandez Tanja Albreht New Europe Marcello ACCORSI European Commission European Commission Director Mohammed Alhumaimidi FEDERCHIMICA Ludovic Aigrot Paola Albrito Ambassador / Diplomat In-house Public Affairs Head Embassy of Iraq Paul Adamson NASDAQ OMX United Nations Office for Disaster Risk Reduc- E!Sharp tion (UNISDR) Amir Ali Milorad Ajder Fuji official machines fze Renato Addis Director Richard Alcorn Adviser / Consultant Ipsos European Commission Emin Aliyev EPPA Adviser / Consultant Mussa Akhmedov Romana Alecse Independent Consultant Prieur Adeline eunews.az Academics Marketing a Manager EC Martine Allaire International Society for Prosthetics Yilmaz Akkoyun Member federation of BUSINESSEUROPE and Orthotics Adviser / Consultant Bartosz Aleksandrowicz Orange Corporate European Commission Ambassador / Diplomat Constanze Adolf Permanent Representation of to the EU Sophie Allaux Izoard Director Alisa Akutsina Adviser / Consultant Green Budget Europe College of Europe Cortese Alessandro Planet Labor CEO Najeem Al Abri European Society for Radiation and Oncology Ambassador / Diplomat EMBASSY OF THE SULTANATE OF OMAN EBS 2014 PARTICIPANT LIST 106 EBS 2014 PARTICIPANT LIST 107

James Allen Adriana Anchidin Dominique Anglade Garcia Del Riego Antonio Member federation of BUSINESSEUROPE Director CEO Director Confederation of British Industry JADE - European Confederation of Junior Montr Banco Santander Enterprises Carlos Almaraz Sieg Anke Tom Antonissen In-house Public Affairs Berényi Anda Solvay Business School Adviser / Consultant PMI Adviser / Consultant EUreSupport KPMG Buonocore Annadora Esthel Almasi Account Manager, Brussels Complex Jean-Mertens Antony Secretary Cornelis Andre Starwood Hotels & Resorts Director of Business Development BUSINESSEUROPE Membership Management Services Square-Brussels Meeting Centre International Stereotactic Radiosurgery Claes Anne Efrain Altamirano-Sanchez Society Director Carlos Appelgren Balbontin imec Brussels International Ambassador / Diplomat Langley Andrew Embassy of Chile in Brussels and Mission Guillaume Alvarez European Commission De Smet Anne of Chile to the EU Senior Vice President EMEA Momentum STEELCASE Nick Andrews Christian Ardhe C-level / Member of the board Piette Anne-Francoise Adviser / Consultant Millard Amanda FleishmanHillard Director Marketing & Business Development Heimdal Europe Event Manager International Association of Public Transport International Wool Textile Organisation Pavel Andreyeuski Javier Arias Director Halmes Annik Director Marc Amblard LLC Nerdico Account Manager BBVA Director Palais des Beaux-Arts / BOZAR EFQM Laurent Andrianne Loic Armand Solvay brussel School Dora Antal C-level / Member of the board Chantal Ambord Adviser / Consultant L’Oréal France European Commission Michel Andrieu European Parliament C-level / Member of the board Alfred Armaos Gerardo Ambrosecchia EUREKA Borg Micallef Antoine Key Account Director HVAC & R EMEIA European Commission ThinkYoung LENNOX/HEATCRAFT Bianca Anechitei GRIGORE Ana-Maria Adviser / Consultant Massimo Antonarelli Robert-Trausti Arnason European Commission Independent Director Adviser / Consultant Societa Cattolica di Assicurazioni SA Confederation of Icelandic Employers Duval Anastasia Antoaneta Angelova-Krasteva Strategy & Community Manager European Commission Pezzini Antonello Fabio Aromatici MCI Member federation of BUSINESSEUROPE Director Tilman Anger Confindustria IT Assocalzaturifici European Parliament Giovanni Antonietti Director Tenarisdalmine EBS 2014 PARTICIPANT LIST 108 EBS 2014 PARTICIPANT LIST 109

Davide Arosio Dilek Aydin Damien Bailly Jean-Marc Barki ThinkYoung Adviser / Consultant CEO Europe Sealock TUSIAD-Turkish Industry Baxter Georg Arthold and Business Association Michel Barnier Member federation of BUSINESSEUROPE Fran Bailly European Commission BUSINESSEUROPE Boris Azais Vice Chairman Director Public Policy Europe and Canada EEC Aida Barquero Gregori Patrick Artiel MSD Adviser / Consultant Head of Sales Benelux Cristina Baizan Edge IPC Brussels airlines Amine Azizi Coordinator, Committee 1 Adviser / Consultant AER Tom Barrett Lilit Arzoyan Dimension data Member federation of BUSINESSEUROPE Academics Jerome Bandry Confederation of British Industry (CBI) College of Europe Samira Azzam In-house Public Affairs Accenture Caterpillar Alessandro Bartelloni Ken Ash EUROPIA Director Martin Banks OECD Brussels based journalist Alexander Barth B European Commission Lynn Asselman Matteo Francescom Bannerman FEB C-level / Member of the board Julie Barth Ashish Babu AESI Head of administration and Events Iliyana Atanasova In-house Public Affairs European Vending Association Ambassador / Diplomat Tata Consultancy Services Daniel Baptista Permanent Representation of the Republic Ambassador / Diplomat Hugh Barton-Smith of Bulgaria to the European Union Kenneth Backg Permanent Representation Independent Consultant Vice-President of Portugal to the EU Nick Au Yeung Norbotten County Council Bartlomiej Barwicz Assistant Director (Media), Fabrizio Barbaso Academics Chief Executive’s Office Cristian Badescu Director UW Hong Kong Special Administrative Region Ambassador / Diplomat European Commission Permanent Representation of Romania Giuditta Bassous Eric Audoin to the EU Eleonore Barbiaux Adviser / Consultant Chief Executive Officer Adviser / Consultant ThinkYoung AMERICAN EXPRESS VOYAGES France Mayssa Badr BUSINESSEUROPE Burson-Marsteller Alfredo Bastianelli Marie Audren Laura Barbici Ambassador / Diplomat In-house Public Affairs Nikolaas Baeckelmans Ambassador / Diplomat Embassay of Italy to the Kingdom of Belgium Director Permanent Representation Romania Tom Auwers ExxonMobil Victoria Bataclan C-level / Member of the board Colin Barker Ambassador / Diplomat Directeur-generaal Jean Baeten First Secretary, Trade and Economic Policy EMBASSY/MISSION OF THE PHILIPPINES FEB Mission of Canada to the European Union EBS 2014 PARTICIPANT LIST 110 EBS 2014 PARTICIPANT LIST 111

Katherine Batanova Benedicte Bejm-Mayer Sophia Bengtsson Anne Bergman-Tahon Adviser / Consultant Member federation of BUSINESSEUROPE Member federation of BUSINESSEUROPE Director Incubator Europe MEDEF Confederation of Swedish Enterprise Federation of European Publishers

John Battersby Joanna Bek Claes Bengtsson Vyacheslav Berheznyy Adviser / Consultant Ambassador / Diplomat Member of the Cabinet Counselor to the Head of the Regional Council Brand South Africa Polish PERM REP of European Trade Commissioner Dniepopetrovsk Regional Council European Commission Eva Luise Bauer Niels Bekkhus Manuel Berlogea Adviser / Consultant EFTA Liam Benham Adviser / Consultant Steltemeier & Rawe In-house Public Affairs European Parliament Marc Bell IBM Leo Baumann Adviser / Consultant Giannino Bernabei In-house Public Affairs DG ECHO Marie Armelle Benito EESC Nokia Assistant Director EMEIA Marketing Oliver Bell EY Karin Bernadotte Aurelie Beauvais C-level / Member of the board Vice President Policy/governement relations French Union of Electricity Norsk Hydro Tim Bennett MSD C-level / Member of the board Nani Beccalli-Falco Chiara Bellani Trans-Atlantic Business Council Vasco Bernardi Senior Vice President, European Chemical Regions Network Adviser / Consultant President and CEO of GE Europe Bettina Benzinger European Commission GE Olivier Belle EACEA Représentation permanente de la Belgique Elisabetta Bernardini Thomas Becker auprès de l’UE Christian Berardis Meetings & Conventions Advisor Director Adviser / Consultant VisitBrussels European Wind Energy Association Flavio Bello European Banking Federation Permanent Representation of Greece Serge Bernasconi Lode Beckers Erik Bergelin C-level / Member of the board C-level / Member of the board Marcello Beltrami Piaggio Director MedTech Europe, Eucomed, EDMA LOBO NV Adviser / Consultant ACEA European Commission Magnus Berntsson Marlène Beco Pierre-Olivier Bergeron Vice-President Advisor Nawel Benaisa Director Vastra G Cabinet of Deputy Prime Minister Academics The Brewers of Europe VUB Bruno Berthon Chris Beddoes Erik Berggren C-level / Member of the board CONCAWE / EUROPIA Ivo Benatov Senior Adviser Accenture European Commission BUSINESSEUROPE Dennis Beel Marc Bervoets C-level / Member of the board Szonja Bender Jonas Berggren C-level / Member of the board Accenture HCCI Member federation of BUSINESSEUROPE Accenture Confederation of Swedish Enterprise Eliot Bendinelli Carlotta Besozzi ThinkYoung Director European Disability Forum EBS 2014 PARTICIPANT LIST 112 EBS 2014 PARTICIPANT LIST 113

Capucine Beunes-Devauze Petr Blizkovsky Nadine Bongaerts Michael Boseret Director Director Kairos Society Chamber of Commerce Belgium-Luxembourg ACQUEAU Council of the European Union - Colombia Didier Boniface Dikolo Markus Beyrer Liliane Bloem Adviser / Consultant Vincent Bosmans C-level / Member of the board Ambassador / Diplomat Independent Consultant Sponsorship Coordinator BUSINESSEUROPE SPF, Commerce extérieur AER et Coopération au Développement Stephanie Bonin Petra Beyrer C/O ERCEA Herve Bosquet BUSINESSEUROPE Teodora Boarta Director ThinkYoung Luc Bontemps Brussels Convention Bureau, VISITBRUSSELS Christos Bezirtzoglou C-level / Member of the board European Commission Dirk Bochar Febiac Gabriella Bossman FEANI ThinkYoung Ilkem Bicakli Patrick Bontinck College of Europe Dick Boeckx CEO Dirk Bosteels Director Brussels Convention Bureau, VISITBRUSSELS Director Marc Billant FMP+ AECC ArcelorMittal Astrid Borasi Jerome Boesch European Commission Laure Botella Philippe Biltiau Sales Manager Assembly of European Regions Chairman Masters Programmes Square-Brussels Meeting Centre Ursula Bordas Université Libre de Bruxelles Adviser / Consultant Szebeny Botond Victoire Boissier GPlus Europe Secretary General Florence Bindelle Chief Financial Officer PostEurop Executive Director Louvre-hotels Bram Borgman Member federation of BUSINESSEUROPE Peter Botschek Yannick Binvel Sandra Boldrini VNO-NCW Director European Head of Korn Ferry Industrial Practice Adviser / Consultant Cefic KORN FERRY cdH/BE Philippe Borremans Executive Manager International Mohamed Amine Boudhiba Reifgerste Birgit Thomas Bols Group S College of Europe Administration Manager Adviser / Consultant PostEurop AISBL FTI Consulting Matteo Carlo Borsani Maxime Bouillard Adviser / Consultant Adviser / Consultant Katarzyna Bitka Margarida Bolzer Confindustria - Delegazione presso l’UE European Commission Academics Adviser College of Europe BUSINESSEUROPE Lukas Bortel Abderrahim Boukellouda Policy Officer, DG MARKT Academics Karoline Bjorklund Andrea Bonetti European Commission College of Europe Member federation of BUSINESSEUROPE In-house Public Affairs Confederation of Norwegian Enterprise - NHO Federchimica Simone Boselli Charles Bourgault Adviser / Consultant In-house Public Affairs Sarah Black Fabio Bonfanti Hill+Knowlton Strategies Suez Environnement Adviser / Consultant C-level / Member of the board Innovative Medicines Initative Accenture EBS 2014 PARTICIPANT LIST 114 EBS 2014 PARTICIPANT LIST 115

Jean-Pierre Bourguignon Laurent Brihay Elena Bryan Emilie Butaye C-level / Member of the board Executive Director Ambassador / Diplomat Adviser / Consultant European Research Council Press Club Brussels US Mission to the EU Fédération de l’Industrie du Verre

Sofia Bournou Stéphanie Brochard Kristina Budryte Hrvoje Butigan Adviser In-house Public Affairs Adviser / Consultant Official Representative in Brussels BUSINESSEUROPE ERDF Hume Brophy Karlovag Region

Louis-Marie Bouthors Julie Brochier Moran Buganim-Gold Dominique Buysschaert COM CE SNC-Lavalin Ambassador / Diplomat C-level / Member of the board Mission of Israel to the EU payfair Frederic Bouyges Sascha Brose EUREKA Secretariat EU CoR Jacques Bughin Bart Buysse Director Member federation of BUSINESSEUROPE Andrew Bower Alexis Brouhns McKinsey & Company VBO European Commission Director Solvay Tim Buiting Julie Bynens Hande Bozatli In-house Public Affairs Ambassador / Diplomat President Morgan Brown Neth-ER REPRESENTATIVE OF THE FLEMISH REPRESENTA- AER Ambassador / Diplomat TION TO THE MULTILATERAL ORGANISATIONS EMBASSY OF THE REPUBLIC OF GHANA Bernard Bulcke Oliver Braunschweig European Commission Member federation of BUSINESSEUROPE Stella Brozek-Everaert Adviser / Consultant Richard Bullard C Cabinet DN Adviser / Consultant Alexandre Brecx APCO Worldwide Coordintaor, AER Community Philipp Brüchert Francisco Caballero Sanz AER Communications Public Affairs Annadora Buonocore European Commission & Regulatory Europe Account Manager, Brussels Complex Carmen Breeveld MasterCard Starwood Hotels & Resorts Elise Cachin Director Academics Carmen Breeveld Julien Brugerolle Kathleen Burkhardt College of Europe Adviser / Consultant Academics Nicerine Bres European Commission College of Europe Nathalie Cadot Adviser / Consultant Caisse des Dépôts Marsh Véronique Bruggeman Laurent Burton Adviser / Consultant Head of Office & Communication Alessia Calabrese Catherine Brett Milieu Lts Cabinet of the Prime Minister of Belgium In-house Public Affairs Adviser / Consultant Solvay Innovative Medicines Initative Toni Brunet Antonio Buscardini Director Press & Communication Officer Francesco Calazzo Christopher Breyel Abertis AER European Parliament Senior Manager Membership Services Eucomed Andreas Brunsgaard Mireille Busson Daniel Calleja Crespo Member federation of BUSINESSEUROPE Director European Commission The Confederation of Danish Industry European Commission EBS 2014 PARTICIPANT LIST 116 EBS 2014 PARTICIPANT LIST 117

Julia Callies Carfrae Florian Cartoux Anne Cavendish Academics Round Table Coordinator Adviser / Consultant In-house Public Affairs European Commission Union of International Associations Logos Public Affairs Statoil

Michiel Cambron Philippe Carli Alphi Cartuyvels Valentina Cefalu Kairos Society C-level / Member of the board General Inspector Director Amaury AWEX - Foreign Invest Trend & Tradition Paraschiv Camelia European Commission Ben Carlin Rafael Carvalho Alessandro Cenderello CEN & CENELEC C-level / Member of the board Managing Partner for EU Institutions Corrado Camera AIESEC EY Advisor, Office of the U.S Treasury Attaché Luyckx Carlo US Mission to the EU Director Anna Casagrande Laura Ceriol Europe.Brussels Liaison Office EASME European Commission Fraser Cameron Director Besozzi Carlotta Alessandra Casale Maxime Cerutti EU Asia Centre Director Head of Office Director European Disability Forum ASSONIME BUSINESSEUROPE Nick Campbell Adviser / Consultant Monica Carlsson Robbert Casier Adèle Chambaud Naudy Arkema SA Vice-President Flemish Youth Council Policy Director Norbotten County Council Trans-Atlantic Business Council Olivier Campenon Gabriele Castagna Vice President Growth and Development Florian Carmona In-house Public Affairs Carlson Chan BT European Parliament European Commission Private Secretary to the Chief Executive Hong Kong Special Administrative Region Walter Cancela David Caro Daniele Castaldelli Ambassador / Diplomat European Small Business Alliance EUobserver Sylviane Chapelle Embassy Uruguay In-house Public Affairs Garcia Carolina Arianna Catalano EPO Sara Maria Caputo Regional office Adviser / Consultant College of Europe Hume Brophy Kyriacos Charalambous Paulo Carreiro Member of the Cabinet of Commissioner HAHN Tascu Caraman Director of the Department for Business Eleonora Catella European Commission CEO Development Adviser SC Holder Trade SRL Azores Business Development Agency BUSINESSEUROPE Chulamanee Chartsuwan Ambassador / Diplomat Maria Eugenia Caravaca Bayo Angela Carrillo Cano Rui Cavaleiro Azevedo Royal Thai Embassy BUSINESSEUROPE European Commission In-house Public Affairs European Commission Kumardev Chatterjee Lola Cardenas James Carroll C-level / Member of the board Adviser / Consultant C-level / Member of the board Elena Cavallone European Young Innovators Forum cabinet DN Consulting Accenture Euronews Asterios Chatzitheodorou Andrew Cave EUROPEAN COMMISSION Director PMI EBS 2014 PARTICIPANT LIST 118 EBS 2014 PARTICIPANT LIST 119

Julie Chauvet Sherwood Chris Michele Claus Giovanni Colombo In-house Public Affairs Head of Public Policy Adviser / Consultant Adviser / Consultant EGA Allegro FEB / VBO Hill+Knowlton Strategies

Jerome Chauvin Eckert Christian Karen Clements William M. Colton Deputy Director General Secretary General Director C-level / Member of the board BUSINESSEUROPE European Power Tool Association Low Associates Exxon Mobil Corporation

Mohammed Cherif Rebecca Christie André Clodong Thomas Compernolle Developer Bloomberg Director British American Tobacco European Business Summit Prudence sprl Verfaillie Christine Rossana Console Mike Cherrett COO Daniel Cloquet DG Justice Climate-KIC European Society for Radiotherapy Director European Commission and Oncology BUSINESSEUROPE Claude Cheruy Andreas Constantinides Director Raudonat Christoph Flo Clucas Adviser / Consultant SPF Economie PME Classes moyennes & Energie Director Adviser / Consultant cabinet DN European Society of Association Executives Liverpool Vision Max Conzemius Marie-Hélène Chevallier Adviser / Consultant Adviser / Consultant Breyel Christopher Anne-Laurence Cock BDA Fipra Senior Manager Membership Services Senior Project Manager Eucomed European Business Summit Colin Cook Nicolae Chichi Director Councillor Raja Chroudi Denis Coderre Scottish Government Tulcea County Solvay Business School President Metropolitan Community of Montreal Jan Cools Cristina-Catalina Chirita Xenia Chrysostomou Adviser / Consultant Adviser / Consultant European Commission Ana Coelho Milieu Ltd European Parliament Director Petronilla Cifarelli ACCIA-Government of Catalonia Ron Cooper Peter Chisnall In-house Public Affairs C-level / Member of the board EUREKA Secretariat Pirelli Roger Coelho Bristol-Myers Squibb Adviser / Consultant Vladimir Chizhov Patricia Cirez AmCham EU Jeroen Cooreman Ambassador / Diplomat Adviser / Consultant Adviser / Consultant Russian Mission to the EU CEOE Delegation to the EU Carlos Coll Kabinet Vice-eersteminister en minister Accenture van Pensioenen Kacper Chmielewski Oana Ciurea In-house Public Affairs European Commission Sarah Collins Andre Cornelis PMI Spokesperson Service Membership Management Services Marcel Claes European Commission International Stereotactic Radiosurgery Alice Choi C-level / Member of the board Society Deputy Representative American Chamber of Commerce in Belgium Gianluca Colombo Hong Kong Economic and Trade Office C-level / Member of the board Alessandro Cortese Ian Clark Ferrero CEO European Commission European Society for Radiation and Oncology EBS 2014 PARTICIPANT LIST 120 EBS 2014 PARTICIPANT LIST 121

Mihai Costea Richard Cuntz Clementine d’Oultremont Van Espen Daniel Adviser / Consultant Academics In-house Public Affairs President BROmotion/ EP College of Europe Egmont Institute Federation of European & International Association based in Belgium Harold Cottin Jelena Cupina Samla Da Rosa Adviser / Consultant Belgrade Chamber of Commerce EUBrasil Berhin Daniel Servier Adviser / Consultant Andrea Curri Anthony Daans McKinsey & Co Constantin Cotzias European Parliament VisitBrussels Bloomberg L.P. Janssen Daniel Valerie Cuvelier Anneliese Daelemans Solvay SA Julien Coubronne In-house Public Affairs In-house Public Affairs Adviser / Consultant Ministry of Foreign Affairs (Belgium) ExxonMobil Petroleum & Chemical Stefanie Dannenmann - Di Palma European Lime Association Programme Officer Sarah Daepp UNISDR Fabien Couderc DG EAC, Unit B.2 freelance D Carsten Dannohl Ghita Dahmouni Adviser / Consultant Marc-Antoine Coursaget rtd recherche et innovation BUSINESSEUROPE Caisse des Depots Salvatore D’Acunto Foulques Couvreur In-house Public Affairs Ying Dai Jean-Claude Daoust European Commission Solvay Business School C-level / Member of the board James C. Cowles DAOUST SA CEO EMEA Tracey D’Afters Antonio Dai Pra Citigroup Adviser / Consultant solvay brussels school Stankovic Darko Eurogas President Bérénice Crabs Mattia Dalle Vedove Crafts Chamber Karlovac SYNERGRID Hugues d’Ales In-house Public Affairs Adviser / Consultant Hitachi Ltd Christine Darville Sucila Cristina L’Oréal Director European Commission Sunniva Daloya FEB Alessandro D’Alfonso Adviser / Consultant Tom Crotty European Parliament Edelman Roxana Maria Dascalu Director EACEA INEOS Group Daniele D’Angeli Denis Dambois EU Delegation to India Dimitris Daskalopoulos Vasile Bogdan Cucos Luigi D’Angelo Member federation of BUSINESSEUROPE European Parliament Italien Civil Protection Susan Danger SEV Hellenic Federation of Enterprises Director Mark Cunningham Bert D’Hooghe American Chamber of Commerce to the EU Cédric Daumas Director European Round Table of Industrialists Ile-de-France Europe cabinet DN Consulting Vranken Dani Ghislain d’Hoop Secretary General Scurr David Ambassador / Diplomat Federation of European Development and Business Manager Belgian Foreign Ministry & International Associations Based in Belgium European Social Network EBS 2014 PARTICIPANT LIST 122 EBS 2014 PARTICIPANT LIST 123

Stephen Davies Noémie de Crombrugghe Tonnie Erik De Koster Damiano De Rosa European Commission (DG JRC) Project Assistant European Commission Maggioli European Business Summit Richard Davies Thomas De Lannoy Gregoire De Rubiana Adviser / Consultant Boris De Doncker Policy Officer, DG Echo Director RDG CEO European Commission Euronews IdealHome Céline Dawans Anthonie De Lausnay Pedro de Sampaio Nunes Adviser / Consultant Martina De Donno ABVV AC Antwerpen-Waasland Director Assembly of European Regions European Commission EUREKA Fabiano De Leonardis Alexandra Daws Wouter De Geest Information and Policy Officer Patrick de Schrynmakers de Dormael European Commission C-level / Member of the board Region Abruzzo Adviser / Consultant BASF Patricknewstart Robson Dazzi Therese de Liedekerke AIESEC Daniele De Gennaro BUSINESSEUROPE Dries De Schutter Adviser / Consultant AIESEC Biancastella De Angelis Hume Brophy Charles De Lusignan Adviser / Consultant ACEA Ines De Seixas Duarte Hering Schuppener Jean de Gheldere College of Europe Managing Partner Claudia De Maesschalck Maria De Arriba Garcia European Business Summit Ambassador / Diplomat Andreas De Smedt European Commission Foreign Affairs Belgium Solvay Brussels School Ingmar de Gooijer Philippe De Backer Director Thierry de Molinari Bart De Smet MEP MedTech Europe, Eucomed, EDMA C-level / Member of the board Ageas European Parliament CO.station Leon de Graaf Philippe De Taxis Du Poet Michel De Bisschop European Commission Robert de Muelenaere European Commission Executive Director Director European Society of Anaesthesiology Bruno De Greef Confédération Construction Garance de Villenfagne Accenture FEVIA Riccardo De Bosio Bernard De Potter Adviser Karel De Gucht Director Elin De Vits BUSINESSEUROPE European Commission Flanders Enterprise FEB

Anne-Sophie de Brancion Filip De Jaeger Charlotte de Preter Cindy De Volder European Patent Office Director Assembly of European Regions Flanders Investment & Trade FEDUSTRIA Sébastien de Brouwer Jonas De Raeve Chantal De Vrieze Director Thibaut de Kerchove FEAD Director European Banking Federation SPF Affaire étrangères ECONOCOM LEASE Laurence De Richemont Philippe de Buck Jean-Pierre De Kesel Adviser, Cabinet of the President Anouk De Vroey Community Public Affairs Director European Commission Director Recticel Bristol-Myers Squibb EBS 2014 PARTICIPANT LIST 124 EBS 2014 PARTICIPANT LIST 125

Véronique De Waele Bram Delen Marie Depelssemaker Stephanie Dheur In-house Public Affairs Spokesperson, Guy Verhofstadt Sowaccess College of Europe BASF SE European Parliament Bogdana Depo Mario Di Ciommo Jo Deblaere Gianfranco Dell’Alba Adviser / Consultant Adviser / Consultant C-level / Member of the board Director MEP UniCredit Accenture CONFINDUSTRIA Philippe Derieux Francesco Di Lodovico Frederik Debrabander Franco Delneri Deputy CEO, AXA Global Property & Casualty, The European House - Ambrosetti Accenture Senior Advisor and AXA Group Chief Reinsurance Officer Italian Banking, Insurance AXA Group Tries Diane Alexandre Dechaumont and Finance Federation Secretary General PR Director Olivier Deroo Eurojuris International EurActiv.com Thibaud Delourme C-level / Member of the board Policy Officer Acapela Group Paul Dickinson Wim Decraene European Commission C-level / Member of the board C-level / Member of the board Hendrik Descheemaeker CDP Accenture Jean-Marc Delporte In-house Public Affairs SPF Economie, PME, Classes moyennes Deloitte Marta Dimauro Kristel Degener et Energie European Commission Employers’ and Business Association of NRW Marija Desivojevic Cvetkovic Edouard Delruelle C-level / Member of the board Fernand Dimidschstein Philippe Degraef Professor Delta Holding C-level / Member of the board Director University of Liège Accenture FEBETRA Eleni Despotou Jean-Luc Demarty Director Emil Dimitrov Barbara Deherder Director General European Lime Association Adviser / Consultant Secretary European Commission European Parliament BUSINESSEUROPE Gabriel Destremaut Carole Dembour Stagiaire Janine Dobelmann Paulina Dejmek-Hack Member federation of BUSINESSEUROPE EBAA Member federation of BUSINESSEUROPE Deputy Head of Cabinet, Commissioner Barnier Federation of Enterprises in Belgium ZVEI European Commission Vincent Detemmerman Femke Den Hartog Director Kadir Dogan Robbert Dekker Member federation of BUSINESSEUROPE Confederation Construction Expert International Relations Adviser / Consultant INretail Istanbul Provincial Administration European Parliament Michel Deurinck Nicky Denning Project Director Vasile Dogaru Eduardo Del Pueyo Director Europolitics CEO Director Jaguar Land Rover Consim TDV SRL Timisoara CEOE Delegation to the EU Johan Devriese Etienne Denoel Accenture Evelyne Dollet Jos Delbeke Director FoodDrinkEurope Director McKinsey & Company Bernard Dewit EUROPEAN COMMISSION Director Belgian-Chinese Chamber of Commerce EBS 2014 PARTICIPANT LIST 126 EBS 2014 PARTICIPANT LIST 127

Muniz Dolores Lysan Drabon Anastasia Duval Konstantin Egorov Communication & Information Manager PMI Manager, Chapter Development – Europe Strategy & Community Manager Ministry of Industry AeroSpace and Defence Industries Association Project Management Institute MCI and Trade of The Russian Federation of Europe Jim Dratwa Mette Dyrskjot Nele Eichhorn Valdis Dombrovskis Adviser / Consultant European Commission European Commission Unity Party European Commission Eelco H. Dysktra Pedro Eikelenboom Philip Morris Madeleine Drielsma Chair, DIEM IDH The Sustainable Trade Initiative Benelux BVBA Adviser / Consultant Dykstra International Emergency Management European Research Council Inc. Erol Ekizkuyu Giovanni Donato Permanent Delegation of Turkey to the EU Ambassador / Diplomat Shiraz Dromi Zernitsky Embassy of Italy to the Kingdom of Belgium Adviser / Consultant Smirnova Elena Israeli Mission to the EU The European Sting Laurent Donceel E Adviser / Consultant Brigitte Drouviotis Jesus Elguea Palacios g+europe European Commission LVMI-Europe Martin Ebeling Raffaella Donnini Sara Andrada Dumitrana Adviser / Consultant Van Ingelgem Elisabeth INTESA SANPAOLO Adviser / Consultant European Parliament Meetings & Conventions Manager European Parliament VisitBrussels Edyta Dorenbos Leonor Echevarria Perez Academics Alexandra Duncan Adviser / Consultant Bernardini Elisabetta European Banking Center, European Commission cabinet DN Meetings & Conventions Advisor Center for Company Law, Tilburg University VisitBrussels Dimitri Duplat Christian Eckert Susanne Doring Director Secretary General Kawtar Elouali Secretary General SIAT GABON European Power Tool Association AIESEC International Associaiton of Plant Bakers Sabine Dupont Tim Edgar Kathleen Elsig Timme Dossing Europe Director Adviser / Consultant In-house Public Affairs Adviser / Consultant Society for Laboratory Automation Porter Novelli EPFL/Human Brain Project cabinet DN and Screening Yasmina Eeckhout De Beughem Emmanuel Damian Douglas Xavier Durand In-house Public Affairs Head of Investment - Inward Investment Director Head of Strategy and Growth Belgian Ministry Foreign Affairs Brussels Invest & Export Bloomberg GE Alexandre Egger Caroline Emond Rowan Douglas Dawid Durejko ThinkYoung General Delegate CEO Global Analytics and Chairman Academics Qu Willis Re CoE Jan Eggert Director Martin Engelmann Aoife Doyle Lopandic Dusko The Foreign Trade Association Director Member federation of BUSINESSEUROPE Ambassador / Diplomat PlasticsEurope Mission of Serbia EBS 2014 PARTICIPANT LIST 128 EBS 2014 PARTICIPANT LIST 129

Esa Eravalo Guido Fara Rene Ernesto Fernandez Revollo Beatrice Flammini Adviser / Consultant College of Europe Ambassador / Diplomat In-house Public Affairs European Parliament Bolivian Ambassy Citi Steven Farber Gamze Erdem Turkelli Adviser / Consultant Rainer Feurer Aidan Flanagan Adviser / Consultant Office of the Quartet Representative C-level / Member of the board Adviser / Consultant TURKONFED BMW Hill+Knowlton Strategies Gamal Fateen Sophia Eriksson Waterschoot Academics Christian Feustel Alain Flausch DG Education and Culture CoE Senior Policy Adviser | Advocacy Management Secretary General European Commission BUSINESSEUROPE International Association of Public Transport Emma Fau Jean Eylenbosch Adviser / Consultant Stephen Fidler Bindelle Florence Director META Group Wall Street Journal Executive Director Coca-Cola Benelux Federation of European Risk Management Fabienne Faure Bruno Fierens Associations General Delegate Burson-Marsteller Delegation of the Rhone-Alpes Region to the EU Peter Florenz F Catherine Fieschi Henkel AG & Co. KGaA Ludivine Félix Director Adviser / Consultant Counterpoint James Fluker Eloise Fabre-Perrin Russchen Consultants Ambassador / Diplomat Euronews Diana Filip U.S. Embassy Antony Fell Director Donata Faccia European Forum for Manufacturing JA-YE Europe Irina Fomina College of Europe Ambassador / Diplomat Roxane Feller Gomes Filipa European Economic and Social Committee Eleonora Faina FoodDrinkEurope EUREKA Secretariat Adviser / Consultant Jose Fonseca Confindustria Vicent Fenollar Thomas Fillis Director paragon europe Adviser / Consultant PMI Melanie Faithfull Kent European Commission C-level / Member of the board Saouli Feriel Chris J. Foreman Hill+Knowlton Strategies Secretary General Heike Fischbach Director Legal EuroVAprint European Commission MSD Svenja Falk C-level / Member of the board Maurice Fermont Nadine Fischer Patricia Fosselard Accenture European Commission BDEW Secretary General European Federation of Bottled Waters Henrik Fallesen Javier Fernandez Ralf Fischer zu Cramburg Member federation of BUSINESSEUROPE Director Munich Re Piers Fotiadis Radius Kommunikation A/S Office of Castilla-La Mancha in Brussels Ambassador / Diplomat John Fitzgibbon British Embassy Brussels Senez Fanny Alberto Fernandez Diez Head of Brussels Office Chief Operating Officer Adviser / Consultant Southern England European Forum for Good Clinical Practice EACB EBS 2014 PARTICIPANT LIST 130 EBS 2014 PARTICIPANT LIST 131

Bernard Foubert Barbara Frey Marie Louise Gammelgaard-Larsen Shristi Gartaula The Lisbon Council Representation of Republic of Srpska Member federation of BUSINESSEUROPE Director of Marketing and Operations Danish Confederation of Employers AIESEC Switzerland Paul Fournier Göteskog Frida Director UNITEE Patrycja Gan Daniel Gassmann European Man-Made Fibres Association (CIRFS) European Commission Adviser / Consultant Pascal Friedrich EASME Masson Fran Academics Gianpaolo Gangemi Manager College of Europe Pavia-ansaldo Studio Legale Anne Gateff The Belgian Economic Journal en chinois INSEAD Tetsuro Fukunaga Elvina Garayeva Alessandra Franchi Member federation of BUSINESSEUROPE Adviser / Consultant Massimo Gaudina Pavia e Ansaldo Studio Legale Japan Machinery Center for Director Trade and Investment William Garcia European Research Council Lionel Frankfort Director C-level / Member of the board Anca Fulger CEFIC Marie-Jos Gauthier Arthur D. Little European Parliament Representative Jose Vicente Garcia Representation of Guyane Region Dirk Fransaer Dominique Furst-Fontaine EASME C-level / Member of the board Director Blandine Gayral VITO NV European Patent Office Antonio Garcia del Riego Steptoe&Johnson Director Doru Frantescu Grupo Santander Benelux Samuel GEBER Director Academics VoteWatch Europe G Jose Manuel Garcia Margallo Geber Adviser / Consultant Folker Franz Telefonica Charlotte Geerdink In-house Public Affairs Federica Gagliardi Neth-ER ABB Self employed Konstantin Garidis Think young Heylen Geert David Frautschy Silvia Galan General Director Member federation of BUSINESSEUROPE European Commission David Garlot FEBELGRA Telefenica Adviser / Consultant Andreas Galanakis EUREKA Secretariat Filip Geerts Melchior Frederic Director C-level / Member of the board Director Governmental Relations AmCham EU Maud Garnier CECIMO European Building Automation In-house Public Affairs and Controls Association Marnix Galle BIAC Niko Geerts CEO Vlaamse overheid Céline Fremault Allfin Antoine Garnier Minister of Economy and Employment Fédération Bancaire Française (FBF) Edouard Gega Brussels Capital Region Andrea Gallo CEO Studio Gallo Paolo Garonna F-L GEGA Raymond Frenken C-level / Member of the board Director Dominique Galloy Italian Banking, Insurance European Banking Federation CEO and Finance Federation Sigma Conso EBS 2014 PARTICIPANT LIST 132 EBS 2014 PARTICIPANT LIST 133

De Jongh Gemmeke Fatima Ghardi Bernard Gilliot Gilles Goffard International Sales Manager Director C-level / Member of the board JADE Belgium Streamdis EUNAWE Tractebel Engineering Michel Goldman Anne-Benedicte Genachte Sara Ghazanfari Paolo Giordano C-level / Member of the board Corporate Relations Manager ETNO AIOP Innovative Medicines Initative EWEA Redouane Ghazouani Sara Giovannini Hana Goldschmidtova Renaux Geneviève Technicien stand European Commission European Commission Advisor of His Majesty the King VisitBrussels Royal Palace Antony Giraud Jonas Goltermann Monica Ghecea General Manager France & EMEA Distribution Academics Feasey Geoffrey UECC and Verkehrsfragen Sales Director College of Europe Corporate Affairs Manager AVAGO ENTSO-E Nathalie Gherardi Eduardo Gomez Casado Public Policy Marco Giuli European Commission Clerckx Geoffroy MSD Madariaga - College of Europe Foundation Head Bilateral Relations, Brecht Gommers PR and Communication Anna-Maria Giannopoulou Marletta Giuseppe Academics Brussels International European Commission Association manager Solvay Business School International Association of Young Lawyers Murray George Maria Rosa Gibellini Iurii Gomzar Accenture Director Pavel Glukhov College of Europe European Internet Foundation Adviser / Consultant Kristalina Georgieva EPPA SA Andras Gonda European Commission Andrew Gibson CEO Councillor Peter Glynn Solartech Nonprofit Kft Guelton Georgine Hampshire County Council Adviser / Consultant Meetings & Conventions Advisor ATD Fourth World Gustavo Gonzalez-Quijano VisitBrussels Ronen Gil-Or Director Ambassador / Diplomat David Goatman COTANCE Ourania Georgoutsakou The Mission of Israel to the European Union Knight Frank/ Climate-KIC In-house Public Affairs Sanne Goossens SEMI Europe Eric Gilbers Lidia Godlewska CECED Member federation of BUSINESSEUROPE European Commission Sebastian Gerlach VNO-NCW Sarah Gordon Microsoft Simon Godwin Financial Times Hugh Gillanders Director Andrea Gerosa public affairs director, EUCAR Robert Gordon C-level / Member of the board GE Senior Advisor for Europe ThinkYoung Pascal Goergen Sorini Samet & Associates LLC Olivier Gillerot C-level / Member of the board Anne-Sophie Gerst C-level / Member of the board Assembly of European Regions Fédération Française des Tuiles & Briques Accenture EBS 2014 PARTICIPANT LIST 134 EBS 2014 PARTICIPANT LIST 135

Servet Goren Agnieszka Gregorczyk Olivier Guersent Gernot Haas Cefic Cabinet, Hannes Swoboda Head of Cabinet, Commissioner Barnier Member federation of BUSINESSEUROPE European Parliament European Commission Industriellenvereinigung Encho Gospodinov Cabinet Expert, Cabinet of Commissioner Kris- Jenny Grey Cinzia Guido Anja Julia Habersang talina Georgieva In-house Public Affairs Member federation of BUSINESSEUROPE EC European Commission Citi Confindustria Hans Hack Frederic Gouarderes Jean-François Gribomont Aurélie Guillemette Adviser / Consultant In-house Public Affairs Director Accenture FTI Consulting European Parliament UTEXBEL Gaurav Gujral Zein Haddad Sebastien Gouin Ana Maria Grigore Accenture European Commission Ph.D European Commission DG RTD EPFL Gokalp Gumusdere Mathias Haerynck Marie Jose Grilo Rosa In-house Public Affairs Permanent Representation Floris Goyens Executive Assistant to the Director General CECIMO of Belgium to the EU Assuralia BUSINESSEUROPE Xiaofeng Guo Johannes Hahn Kinga Grafa Stefania Grosso Director Commissioner for Regional Policy Adviser / Consultant European Commission DATANG European Commission European Parliament Lennart Grundberg Simon Guo Morgane Haid Elzbieta Gral Policy Officer, DG Enterprise Chief Representative in Belgium Member federation of BUSINESSEUROPE EC European Commission Datang Telecom international Federation of Enterprises in Belgium

Giancarlo Granero Kasper Grundlehner Rena Gurbanova Mimoza Halimi European Commission Member federation of BUSINESSEUROPE College of Europe Ambassador / Diplomat VBO-FEB Mission of Albania to the EU Leo Grassi Sabina Gurbanova Adviser / Consultant Eva Grut-Aandahl Academics Dominic Hallas Region Abruzzo Head of European Governments Affairs College of Europe In-house Public Affairs PFIZER Sovereign Strategy Jan Grauls Vanessa Gustafsson Adviser / Consultant Ruslan Guchetl European Commission Wim Hamers EY Ministry of Industry and Trade Director of the Russian Federation Tata Steel Nederland Services BV Olivia Gray Chief Operating Officer, Capital, Bahar Guclu H Kurt-Ake Hammarstedt Science and Policy Practice Permanent Delegation of Turkey to the EU Adviser WillisRe Norbotten County Council Jacques Guers Tanja Haak Andrej Grebenc Corporate Vice President Global Adviser / Consultant Filip Hamro-Drotz Adviser / Consultant Accounts Operations Vergote Group Member federation of BUSINESSEUROPE European Commission XEROX Confederation of Finnish Industries EK EBS 2014 PARTICIPANT LIST 136 EBS 2014 PARTICIPANT LIST 137

Patrick Han Emmanuel Hazard Bruno Henrard Christine Hirzel Ambassador / Diplomat Director Director Global Head of External Relations Taipei Representative Office in EU AGC Glass Europe NLMK Europe INSEAD

Maria Hannour Claire-Marie Healy Didier Herbert John Hobbs Academics In-house Public Affairs Director Adviser / Consultant College of Europe GSMA EUROPEAN COMMISSION Canadian Manufacturers and Exporters

Morten Hansen Bertil Heerink Patrick Herman Brendan Hodgson European Commission Cosmetics Europe Head, Bilateral Adviser / Consultant Foreign Trade & Economic Diplomacy Hill and Knowlton Strategies Anne Hansen Korrina Hegarty European Commission Director Peter Herrmann Paul Hofheinz CECED - EU Household Appliance Industry C-level / Member of the board The Lisbon Council Jeroen Hardenbol Association Celtic Office Adviser / Consultant Schmieding Holger BUSINESSEUROPE Robert Heiling Bosquet Hervé Berenberg Bank Member federation of BUSINESSEUROPE Director Refat Harizi Industriellenvereinigung Brussels Convention Bureau, VISITBRUSSELS Julie Holte CEO Member federation of BUSINESSEUROPE Agro-imput-harizi Pilkington Helen Bruno Héry The Confederation of Danish Industry EUnited Director Julia Harrison LyondellBasell Stijn Hoorens FTI Consulting Severyns Helga Director Senior Director, Special Projects Alain Heureux RAND Europe Anne Sofie Hartvig Pedersen UITP Founder Permanent Representation Interactive Advertising Bureau Chris Hoornaert Denmark to the European Union Laurent Hellbaut Ambassador / Diplomat Adviser / Consultant Geert Heylen Port of Louise Harvey Agoria General Director Adviser / Consultant FEBELGRA Xavier Hormaechea FTI Consulting Sanna Hellstedt Director European Commission John Higgins UCB Geir Haugum Director Financial Mechanism Office, EFTA Céline Hendrickx DIGITALEUROPE Renate Hornung-Draus Member federation of BUSINESSEUROPE Managing Director Christian Hauke BVPI Matthew Higham Confederation of German Employers (BDA) DG Enterprise and Industry, European Commission KPMG Olivier Henin Jana Hoskova Katrin Haus Directeur de la Cellule de Politique générale Louis Hinzen European Commission Adviser / Consultant Cabinet du Vice-Premier Ministre FoodDrinkEurope Hering Schuppener Charles Howard Ulf Henning Paula Hippolyte-Bauwens Think Young Jones Hayden Director Ambassador / Diplomat Bloomberg Accenture Embassy of Saint Lucia EBS 2014 PARTICIPANT LIST 138 EBS 2014 PARTICIPANT LIST 139

Angela Howarth Monika Hunjadi Miia Itanen Eggert Jan Director ERCEA ECRN Director General Climate-KIC Foreign Trade Association Patrick Itschert Christof Hoyler Deputy General Secretary Agata Janaszczyk C-level / Member of the board I European Trade Union Confederation Policy Officer, DG Research and Innovation GlobalFair European Commission Zeljko Ivancevic Lucia Hricova Suber Ian Director Erika Jangen In-house Public Affairs DoubleDutch European&Corporate Strategy Adviser / Consultant ABB Primegroup Thorir Ibsen Aneliya Ivanova Juliana Hristova Ambassador / Diplomat In-house Public Affairs Virginia Janssens European Commission Embassy of Iceland Corporate Commercial Bank AD Director EUROPEN Susanne Huefner Niewiadomska Iga Adviser / Consultant Membership Officer Andre Jasienski Exxon Mobil Corporation European Wind Energy Association J Director FEBELCEM Gerhard Huemer Ilya Ignatkin Director INS sprl Steve Jacobs Julia Jasinska UEAPME Director Head of Trade Policy and Regulatory Affairs, Gothami Indikadahena PMI EU office Thierry Huet Ambassador / Diplomat NOKIA Président du Conseil d’Administration Embassy of Sri Lanka Gregoire Jacques Desobry SA European Business Summit Quatresooz Jean Andreu Iranzo Navarro Consultant David Hughes In-house Public Affairs Guéric Jacquet The Strategic Group Adviser / Consultant Valencian Regional Office Manager Hill+Knowlton Strategies BAIN & COMPANY Nicolas Jeanmart Manuel Irun Molina Head of non-life, life and macro-economics Thibaut Hugues CLIMATE-KIC Maxime Jadot Insurance Europe International Affairs Manager CEO Group S Len Ishmael BNP Paribas Fortis Jan Peter Jebsen Ambassador / Diploma Director Francine Huhardeaux Embassies of the Eastern Caribbean States Luca Jahier Norsk Hydro Director, Press & Communication European Economic and Social Committee AER Dina Ismail Robert Jan Jeekel AIESEC Bernard Jakelic In-house Public Affairs Samir Hulileh Director ArcelorMittal PADICO Holding Abdelfatah Ismail Croatian Employers’ Association (CEA) Solvay Brusseles School Gary Jeffries Toi-Lan Hung Tomas Jakimavicius Managing Director Ambassador / Diplomat Dilek Istar Ates Ambassador / Diplomat Hughes Ellard Hong Kong Economic & Trade Office Member federation of BUSINESSEUROPE Lithuania TUSIAD-Turkish Industry and Business Association EBS 2014 PARTICIPANT LIST 140 EBS 2014 PARTICIPANT LIST 141

Zoran Jelic Jessica Johnson Natasha Jovicic Jonathan Kapstein Director Director European Commission EACEA USA freelance journalist C.R.E.A.M. Europe PPP Alliance CEMBUREAU, the European Cement Association Alexa Joyce Amit Kapur Ivana Jemelkova Jeannine Johnson Maia European Schoolnet Tata Consultancy Services Adviser / Consultant Ambassador / Diplomat FTI Consulting US Mission to the EU Barth Julie Elena-Constantina Karagiorgi Head of administration and Events European Commission Caroline Jenner Catherine Joie European Vending Association C-level / Member of the board Le Soir Rahila Karimova JA-YE Europe Van Muysewinkel Julie Academics Jari Jokinen Sales Support Coordinator Vrije Universiteit Brussel Raphael Jenny Academics VisitBrussels Member federation of BUSINESSEUROPE College of Europe Impens Karin economiesuisse Plyson Jurgen Deputy Director Jordi Joly Association manager Europe Brussels Liaison Office Boesch Jerome Office of the Mayor of Barcelona Belgian Association of Pharmaceutical Sales Manager Medicine Professionals Metzlaff Karin Square-Brussels Meeting Centre Olle Jonäng Executive Director Adviser / Consultant European Plant Science Organisation Guy Jeurissen Region Vastra G√∂taland Director K Anna-Maria Karjalainen Accenture Faull Jonathan Adviser / Consultant Director General Hume Brophy Rong Ji European Commission Sinem Kaba-Pasqualon Ambassador / Diplomat Academics Edsjo Karl Chinese Mission to EU Robert Joos Louvain School of Management Director Director Electrolux Victor Jimenez GROUPEMENT DE LA SIDERURGIE (GSV) Theofanis Kakarnias Solvay Brussels School Adviser / Consultant Nils Karlson Gesche Joost APCO Worldwide Ratio Jose Jimenez Mingo Academics EUROPEAN COMMISSION Berlin University of the Arts Ilari Kallio Muthialganesan Karrunanithi Adviser / Consultant Adviser / Consultant Anamaria Jinaru Griet Joppen CEEMET HILINKS BUSINESS CENTRE European Commission Accenture Mate Kander Hendry Kathryn Koralewska Joanna Olivier Joris ACEA Spiritual European Parliament FEB/VBO Brahma Kumaris World Spiritual University James Kanter Laurence Jocaille Hannu Jouhki International New York Times Desrumaux Katrien Project Coordinator In-house Public Affairs Account manager International Society of Geriatric Oncology Sanofi Edvina Kapllani Palais des Beaux-Arts / BOZAR Accenture EBS 2014 PARTICIPANT LIST 142 EBS 2014 PARTICIPANT LIST 143

Franklin Katungwe Anna Khanova Franziska Koch Ambassador / Diplomat In-house Public Affairs Adviser / Consultant Gyorgy Kovacs EMBASSY OF REPUBLIC OF , BRUSSELS Ingersoll Rand Lighthouse Europe Adviser / Consultant European Commission Lewis Kayleigh Elisabeth Kiehlmann Tomasz Koguc Journalist Member federation of BUSINESSEUROPE Adviser / Consultant Regine Kramer The Parliament Magazine Gesamtmetall European Commission Director, Lobbying & Partnerships AER Helena Kazamaki Tim Kievits Maciej Kolaczek Senior Vice President, General Councel France Director Ambassador / Diplomat Nicolaas Peter Kramer and MED Region Vitromics Healthcare Permanent Representation of Poland to the EU C-level / Member of the board ABB PressClub Brussels-Europe Vandevoorde Kim Ivelina Koleva Dave Keating Events Manager Adviser / Consultant Jacek Krawczyk European Voice AeroSpace & Defence Industries Association British Telecom EESC of Europe Jack Keevill Martin Konecny Dennis Kredler Adviser / Consultant Chang-beom Kim EP Director g+ europe Ambassador / Diplomat European Retail Round Table (ERRT) Embassy of Korea Chor-Kei Kong Axel Kenes Ambassador / Diplomat Markus Krischer Ambassador / Diplomat Timaru-Kast Kinga Hong Kong Economic & Trade Office EU Policy Advisor Belgian mission to the EU Head of Membership & Business Development Bayer European Photovoltaic Industry Association Ilias Konteas Neil Kerr Senior Adviser Lecloux Kristina Ambassador / Diplomat Lisbeth Kirk BUSINESSEUROPE Accounts Manager & PR Permanent Representation of Malta Director Joost Koomen Euractiv EUobserver Director Didier Ketels Hill+Knowlton Strategies Remko Kruithof Director Joe Kirwin In-house Public Affairs Droits Quotidiens BNA Publications Alexander Kops ExxonMobil Benelux Adviser / Consultant Goossens Kevin Sean Klein European Parliament Aleksandra Krygiel Multimedia Engineer Sean Klein EU EuropaBio Streamdis Paulin Kors Balthasar Klimbie European Commission Maciej Krzysztofowicz Almaz Khamzayev C-level / Member of the board European Commission Ambassador / Diplomat Alliance for Rural Electrification Frank Korsstrom Embassy of Kazakhstan to Belgium Director Piotr Krzywda Pogorzelski Luc Knoors Accenture EUREKA Secretariat Gauri Khandekar European Commission Adviser / Consultant Stefanos Kotoglou Anna Kubik FRIDE Eric Koch European Commission European Parliament European Commission Naouma Kourti Izabela Kubik European Commission European Parliament EBS 2014 PARTICIPANT LIST 144 EBS 2014 PARTICIPANT LIST 145

Rolf Kuby Zlatko Kuzman Linda Lai Frederik Lange Member federation of BUSINESSEUROPE President Special Representative for Hong Kong Econo- European Commission WVM Metals for Society Croatian Economic Chamber mic and Trade Affairs to the European Union Hong Kong Special Administrative Region Bruno Lanvin Chloé Kuder Ievgen Kuznetsov Executive Director of IncubatorEurope European Economic and Social Committee Ana-Paula Laissy the European Competitveness Initiative European Commission INSEAD Sergey Kudryavtsev Ben Kwiecinski Ambassador / Diplomat Marketing and Operations Manager Peter Lalvani Nadia Lapage Russian Mission to EU Eurobrussels EUREKA Secretariat Director FEVIA Hendrike Kuehl Katarina-Marina Kyrieri Philippe Lamberts Director Member federation of BUSINESSEUROPE European Parliament Jean Lapeyre Trans-Atlantic Business Council EIPA Adviser / Consultant Olivier Lambrecht SYNDEX Magdalena Kufrej C-level / Member of the board Adviser / Consultant AB-InBev Tishevskaya Larissa European Research Council L Senior Manager, International Sales Philippe Lambrecht Destination DC Elizabeth Kuiper Member federation of BUSINESSEUROPE Director Jean-Baptiste Labadie FEB-VBO Wing Fa Lau EFPIA Project Manager C-level / Member of the board The State of the European Union Bob Lambrechts Hedgren Creations NV Darja Kulagina EAA European Aluminium Association EPP Pauline Labib Michiel Laumans Adviser / Consultant Jonathan Lambregs In-house Public Affairs Abhinav Kumar Bruegel Flemish Youth Council KLM Royal Dutch Airlines C-level / Member of the board Tata Consultancy Services Ludovic Lacaine Eleonora Lambridis Jocaille Laurence In-house Public Affairs Westinghouse Electric Company Project Coordinator Adem Kumcu AbbVie International Society of Geriatric Oncology C-level / Member of the board Marie Lamoureux European-Turkish Business Confederation Agnieszka Lach In-house Public Affairs Verhagen Laurence (UNITEE) European Commission SFR Chief Executive Officer International Society of Geriatric Oncology Martin Kumstel Anders Ladefoged Davide Lamparella Adviser / Consultant Member federation of BUSINESSEUROPE Adviser / Consultant Michel Lavollay BDA Confederation of German Employers The Confederation of Danish Industry European Parliament Director Public Private Partnership Europe Peter Kunze Jacques Lafitte Paola Lancellotti Director Adviser / Consultant PL Fred Le Borne ACEA - European Automobile Manufacturers Avisa Partners C-level / Member of the board Association David Landsman Accenture Drew Lai C-level / Member of the board Tilmann Kupfer Deputy Representative Tata Limited In-house Public Affairs Hong Kong Economic and Trade Office BT EBS 2014 PARTICIPANT LIST 146 EBS 2014 PARTICIPANT LIST 147

Bernard Le Masson Tobias Leenaert Karim Antonio Lesina Andreas Lill C-level / Member of the board Director C-level / Member of the board Director Accenture EVA vzw AmchamEU EFCI

Yvon Le Moullec Danuta Lehto Christophe Lesniak Vladimir Lincautan Caisse des depots European Commission european parliament In-house Public Affairs Brussels Plus Gaël Le Roux Kristo Lehtonen Nicolas Lete Member federation of BUSINESSEUROPE Head of European Policies Policy Officer Pawel Lisiak MEDEF NOKIA Representation of Rhone-Alpes European Commission

Jacques-Benoit Le-Bris Michael Leigh Cy Leung Jorge Liz C-level / Member of the board Adviser / Consultant Chief Executive EUREKA Secretariat Solvay German Marshall Fund Hong Kong Special Administrative Region Pascal Lizin Laurence Leclercq Maria Lein Aurélie Levak Director In-house Public Affairs Member federation of BUSINESSEUROPE Academics GSK Bayer AG Industriellenvereinigung Federation of Austrian Industries Andrea Lo Presti Costantino Christophe Leclercq Craig Lemaire Corinne Lévêque GDF SUEZ Founder Director EACEA EurActiv.com VALMETAL Guido Lobrano Kate Levick Senior Adviser David Lecoque Jean-Paul Lemieux CDP BUSINESSEUROPE Adviser / Consultant Head of the Trade and Economic Policy Alliance for Rural Electrification Mission of Canada to the European Union Gareth Lewis Bernard Lombard American Chamber of Commerce to the EU Director Carlos Lee Monique Lempereur CEPI (Confederation of European Director Sales and Managing Director Christian Leysen Paper Indusries) EPIC European Photonics Industry Carbon Continental Company C-level / Member of the board Consortium Ahlers Carlo Lombardini-Satriani Marie-Pierre Lenain Director Jonathan Lee European Commission Thomas Leysen FEDERACCIAI Ambassador / Diplomat Chairman Hong Kong Economic & Trade Office Jan Willem Lenders KBC Elozi Lomponda Adviser / Consultant Collaboratrice Lee Man Lily Lee BDEW Marc Lhermitte Cabinet du Vice-Premier Ministre Ambassador / Diplomat Partner, EY Advisory, Global Lead Hong Kong Economic and Trade Office, Brussels Andrej Lepavcov Attractiveness and Competitiveness Elizabeth Longworth Ambassador / Diplomat EY Director Sarah Lee Mission of the Republic of Macedonia to the EU United Nations Office for Disaster Risk Reduction Adviser / Consultant Sylvain Lhote Interel Andreas Lernhart Alcoa Raquel Lopes Director In-house Public Affairs GSC Legal Service - DQL Liberty Global EBS 2014 PARTICIPANT LIST 148 EBS 2014 PARTICIPANT LIST 149

Estela Lopez-Hermoso Filip Lugovic M Stefan Maes European Commission Director Director EUobserver FEB Florian Lottmann Van Zuilen Maaike Adviser / Consultant Teresa Luis Ruiz International representative Mathieu Maes Steltemeier & Rawe Director World Association of Eye Hospitals C-level / Member of the board ENDESA Brussels ICC Belgium James Lovegrove Simona Maassen Director Kamashi Lumana In-house Public Affairs Van Gompel Magda APCO worldwide INEA SABIC President a.i. Maison des Associations Internationales Sara Lowemark Jacob Lund Nielsen Massimo Macaluso Member federation of BUSINESSEUROPE Cabinet DN Euradia International Anna Magyar Confederation of Swedish Enterprise President Aylin Lusi Mauro Macchi Csongrad County Council Egbert Lox In-house Public Affairs C-level / Member of the board Director UPS Accenture Frederic Joao Maier Umicore College of Europe Francesco Luti Kirsty Macdonald Dan Luca In-house Public Affairs Director Metzen Maike Director PMI Intel Regulatory Affairs EurActiv.com European Tuna Fishing, Processing Christoph Luykx Alastair Mackay and Trade Committee Mattia Luca In-house Public Affairs In-house Public Affairs Adviser / Consultant CA Technologies PMI Jean-Yves Mairé FormezPA Head of Communication Anthony Luzzatto Gardner Ewan Macphee ASTRAZENECA Marco Lucaccioni Ambassador / Diplomat CESI Finance and Administration US Mission to the EU Davor Majetic European Business Summit Susanne Madders Croatian Employers’ Association (CEA) Tuan Ly EUREKA Secretariat Raquel Lucas Academics Jovana Majstorovic European Commission SOLVAY BRUSSELS SCHOOL Pierre-Luc Madillo Belgrade Chamber of Commerce Euronews Antonio Lucio-Villegas Dimitrios Lyritsis Tuuli Makela Director European Parliament Maria Madrid Member federation of BUSINESSEUROPE Red Electrica Espanola Adviser / Consultant Confederation of Finnish Industries EK Drabon Lysan European Commission David Luengo PMI Manager, Chapter Development Denis Maksimov Director Project Management Institute Martine Maelschalk Academics INDRA Editorialist Eurasia Competitiveness Institute L’Echo Mathilde Lugger Pablo Malagon College of Europe Voxbone EBS 2014 PARTICIPANT LIST 150 EBS 2014 PARTICIPANT LIST 151

Christiane Malcorps Jean Marbehant Walid Marhoon Giuseppe Marletta C-level / Member of the board Lhoist S.A. Senior Executive - Congress Development Association manager Solvay Dubai Convention & Event Bureau International Association of Young Lawyers Emma Marcegaglia Didier Malherbe President Gibellini Maria Rosa Gabriel Marquette In-house Public Affairs BUSINESSEUROPE Director C-level / Member of the board UCB European Internet Foundation EUROGIA2020 Vissers Marcel Nubar Malikian Editor-in-chief Goncalves Mariana David Marsden Bank of New York Mellon Meeting Media Company European Comm ission (JRC) Director, UK and Benelux Hong Kong Trade Development Council Yalchin Mammadov Jean Pierre Marcelle Barbara Mariani Director Director Adviser / Consultant Giacomo Martinotti eunews.az Awex Trade and Investment Confindustria Director Avio SpA Marco Mancino Olivier Marchal Riccardo David Mariani Adviser / Consultant Chairman Europe ThinkYoung Jonathan Martins EACB BAIN & COMPANY Senior Consultant Anca Marica EY Hubert Mandery Brigitte Marchand Director Director Belfius Bank DEPARTMENT FOR SMES BUSINESS ENVIRON- Rusanna Martirosian Cefic MENT AND TOURISM Project Assistant Isabelle Marchand European Business Summit Angelika Manger In-house Public Affairs Tuteleers Marie Academics Febelfin Sales Manager Anders Marvik Vrije Universiteit Brussel Square-Brussels Meeting Centre In-house Public Affairs Fabio Marchetti Statoil Emanuele Manigrassi ENI Tsiatoura Marina European Commission Expert Esteban Mas Francesco Marchi YLFA International Director Jasmine Mann Director Balearic Islands Government Ambassador / Diplomat EURATEX Laura Mariosa Mission of Israel to the EU Adviser / Consultant Stefano Mason Nitti Mardjan Knowledge4Innovation EUREKA Secretariat Henk Mannekens C-level / Member of the board In-house Public Affairs Accenture Malte Markert Philippe Masset BT Group In-house Public Affairs C-level / Member of the board Ara Margarian Siemens ING Belgium Taake Manning Director Adviser / Consultant SPIEF Foundation Markku Markkula Alina Matache Netherlands Enterprise Agency EU Committee of the Regions Adviser / Consultant Vanuhi Margaryan European Parliament Phonseya Manorom CoE Biljana Markova Ambassador / Diplomat Adviser / Consultant Raluca Mateescu Embassy of Laos UNISDR European Commission EBS 2014 PARTICIPANT LIST 152 EBS 2014 PARTICIPANT LIST 153

Manuel Mateo Ian McCarthy Riley Melissa A. Lise Merken European Commission Director Director of Convention Sales Director Liverpool Vision Destination DC Belgian-Chinese Chamber of Commerce Monica Mateu Office of the Mayor of Barcelona Lisa McCooey Minna Melleri Giles Merritt In-house Public Affairs In-house Public Affairs C-level / Member of the board Jipson Mathew PMI Hyundai Motor Company Friends of Europe C-level / Member of the board Tata Consultancy Services Matthew McGuinness Soizick Menais Iwona Mertin Director Administrative Manager Adviser / Consultant Markus Mau Accenture International Co-operative Alliance EUROCHAMBRES Director MAU Guillaume McLaughlin Juliane Mendelsohn Sonja Merwar Head of Office, Guy Verhofstadt Academics State Secretariat for Education Research Nicole Mau European Parliament Free University of Berlin and Innovation Adviser / Consultant MAU Anna McNally Barbara Mendes-Jorge Allal Mesrar Director Adviser / Consultant Ministry of Foreign Affairs Karola Maxianova AmCham EU Sustainability Consult European Commission Hermine Mesropyan Fergus McReynolds Victor Lino Mendonca College of Europe Peter Maxson C-level / Member of the board EGA Global Facility for Disaster Reduction EEF - The UK Manufacturing John Metselaar & Recovery (World Bank) Juan Menendez-Valdes Director Mirna Medica Director Procter & Gamble Melanie Mazier European Commission Eurofound In-house Public Affairs Ann Mettler Citi Michael Meirlaen Liga Mengelsone Director Adviser / Consultant Member federation of BUSINESSEUROPE Lisbon Council Anna Mazur Foreign Affairs Belgium Employers Confedeartion of Latvia Ambassador / Diplomat Maike Metzen Permanent Representation of Poland to the EU Anne Meister Solimani Menouch Regulatory Affairs Metropolitan Region FrankfurtRheinMain Office Manager European Tuna Fishing, Processing Salvatore Mazzamauro European Food Information Resource Network and Trade Committee SBS-EM Pedro Mejia Solvay Business School Valery mercier Karin Metzlaff Alberto Mazzon vice président iva global enamel. Executive Director Ludwig von Mises Institute - Europe Frederic Melchior ESSEX European Plant Science Organisation Director Governmental Relations Paola Mazzucchelli European Building Automation Dumitru Mergeani Gert Meylemans Secretary General and Controls Association CEO In-house Public Affairs Association of European Renewable Energy SC Miti Geo SRL Bridgestone Europe Research Centres Magali Merindol Marcinkowski Michal DIGITALEUROPE DoubleDutch EBS 2014 PARTICIPANT LIST 154 EBS 2014 PARTICIPANT LIST 155

Dominique Michel Reginald Miller Chrysoula Mitta Christian Morales Comeos Ambassador / Diplomat The Lisbon Council C-level / Member of the board U.S. Embassy France Intel Ballieu Michel Cosmina Miu CEO Sergiy Milutin Adviser / Consultant Giovanni Moratti European CanCer Organisation Responsible for Press Perm Rep Romania to EU European Commission Dniepopetrovsk Regional Council De Bisschop Michel Traore Mohamed Marco Morchio Executive Director Sofia Minero Ambassador / Diplomat Director European Society of Anaesthesiology Public Affairs Officer embassy Accenture European Association for Chemical Croise Michel and Molecular Sciences Ebrahim Mohamed Nuria Moreno Odero C-level / Member of the board Climate-KIC Education Adviser / Consultant Sodexo Eleonora Minozzi VNO-NCW In-house Public Affairs Jan Molema Denis Mici European Commission Ambassador / Diplomat Mathieu Mori College of Europe Benelux Union Director, AER Secretariat Aitor Mintegui AER Tania Mico Basque Country Delegation to the EU Maria Molina In-house Public Affairs European Commission EASME Chris Moris Regional Government of Extremadura Emely Mintiens Director European Parliament André-Luc Molinier FEVIA Akkers Mieke Member federation of BUSINESSEUROPE Momentum Maria Concetta Miranda MEDEF Liam Morris Adviser / Consultant Policy Officer, DG MARKT Dorthe Mikkelsen FRBAF Stijn Mols European Commission Vice President Mid-Europe Ambassador / Diplomat MSD Juste Mireia MFA Belgium - EU Affairs Tim Morris Jefa de Redaccion In-house Public Affairs Bledar Milaqi Aqui Europa Igor Monastyrov Tata Steel European Parliament Tele Radio Company Donbass Jan Mischke Liz Morrison Rene Milas Adviser / Consultant Alfredo Montalbano Accenture Ambassador / Diplomat McKinsey & Company C-level / Member of the board EEAS Banca Monte dei Paschi di Siena Gian Michele Mosca Pietro Missanelli Steria Amanda Millard European Commission Benoit Monteyne Event Manager FEB/VBO Nikolas Moschakis International Wool Textile Organisation Alex Mitchell Adviser / Consultant C-level / Member of the board Christopher Moore EPC Howard Miller G20 Young Entrepreneurs Alliance ThinkYoung In-house Public Affairs Roberta Moscon Citibank EC EAC EBS 2014 PARTICIPANT LIST 156 EBS 2014 PARTICIPANT LIST 157

Lieve Mostrey Julien Mus Deborah Nash Stilpon Nestor Euroclear SA/NV Vidéographe Director Nestor Advisors Ltd VisitBrussels cabinet DN Jean Mourain Christian Nibourel Vice President Global Strategy Jessica Mutton Niki Naska C-level / Member of the board RSD Academics EUREKA Accenture Dechert LLP Arnaud Mourot Duchesne Natacha Delia Nicolaescu C-level / Member of the board Tore Myhre Meetings & Conventions Analyst Events Manager Ashoka France Director VisitBrussels EurActiv.com NHO - Confederation of Norwegian Enterprise Séverine Moutquin Hans Naudts Phedon Nicolaides Graphic Designer Anni Mykkanen Adviser / Consultant Professor European Business Summit Adviser / Consultant European Commission College of Europe EACT Piero Mozzi Mario Nava Elena Nicolescu Adviser / Consultant Iana Myts Director, DG Internal Market and Services JADE ASSICURAZIONI GENERALI Manager Government Affairs and Public Policy European Commission 3M Paolo Nicoletti Barbara Mulert George Nazi Adviser / Consultant Accenture Director Community Public Affairs Accenture Nicolas Müller-Geoffroy N Bramsen Niels ThinkYoung Joao Francisco Negreiros European Cancer Organisation In-house Public Affairs ECCO Dolores Muniz Penny Naas JADE - European Confederation of Junior Communication & Information Manager Vice-President EMEA Public Affairs Enterprises Alessandro Niglia AeroSpace and Defence Industries Association UPS European Commission of Europe Mark Neirynck Eric Nachtergaele Ambassador / Diplomat Ingvill Nilsen Irene Murkovic Conseiller général Hong Kong Economic & Trade Office Member federation of BUSINESSEUROPE European Commission SPF Economie NHO - Confederation of Norwegian Enterprise Lorenzo Nelli Feroci Martin Murray Dobbelaere Nancy IFC - World Bank Group Patrick Nip C-level / Member of the board Director Director of Information Services Asia Matters Canon Belgium nv/sa Neacsu Nelu Hong Kong Special Administrative Region C-level / Member of the board Jonathan Murray Uitdewilligen Nancy EIR Johannes Nitschke Director Business Development Director Adviser / Consultant DIGITALEUROPE Starwood Hotels & Resorts Paolo Neri gpluseurope Warrant Group Srl Fiona Murray Carfrae Nancy Jean-Louis Nizet Schuman associates Round Table Coordinator Vadim Nesterenko C-level / Member of the board Union of International Associations CEO Fédération Pétrolière Belge Group of Companies ORELSKAYA EBS 2014 PARTICIPANT LIST 158 EBS 2014 PARTICIPANT LIST 159

Mxolisi Nkosi Jean-Albert Nyssens Babajide Okusanya Daniele Olivieri Ambassador / Diplomat McKinsey & Company Director Adviser to the President SOUTH AFRICAN EMBASSY AIESEC in Belgium and the Director General BUSINESSEUROPE Pierre-Yves Noble Felix Oldenberg Assembly of European Regions O Director Mattias Oljelund Ashoka Europe & Germany Adviser / Consultant Koshi Noguchi Prime Group In-house Public Affairs Cillian O Donoghue Gavryluk Olesya Toshiba of Europe Ltd Adviser / Consultant Ambassador / Diplomat Peter Olson FleishmanHillard Embassy Vice President and Head of European Affairs Philippe Noirhomme ERICSSON BELGIAN VAT DESK Erik O’Donovan Alvaro Oliveira Member federation of BUSINESSEUROPE Director Vinicius Onofre Lars Erik Nordgaard Ibec Europe Alfamicro, Lda AIESEC Ambassador / Diplomat Norwegian Mission to the EU Kevin O’Kane Rodrigo Oliveira Adina Onofrei Adviser / Consultant Undersecretary of the Presidency European Commission Satu Norsten Manninen g+ europe for External Affairs Regional Business Development Strategist Government of Azores Wim Oosterom Norbotten County Council Michelle O’Neill Advisor VP Govt & Public Affairs EMEA Conrado Oliveira World Association of Eye Hospitals Naiara Novillo Ingersoll Rand In-house Public Affairs Member federation of BUSINESSEUROPE JADE - European Confederation Xavier Ortegat CEOE Delegation to the EU Kate O’Sullivan of Junior Enterprises Director Communication and Speakers Manager CEPI Rashad Novruz European Business Summit Karin Oliver Ambassador / Diplomat Adviser / Consultant Pedro Ortun Embassy of Azerbaijan Carlos Ochoa Balearic Islands Government Director Adviser / Consultant EUROPEAN COMMISSION Mirjana Nozic Logos Public Affairs Varhelyi Oliver NIS a.d. Novi Sad Ambassador / Diplomat Fouad Osmani Lucia Odone Permanenet Representation College of Europe Pedro Nunes dos Santos Policy Officer, Committee 1 of Hungary to the EU Director AER Annika Ostergren PMI Dugardyn Olivier European Commission Lilian Ojeda Sadhwani External Lawyer Anesu Arthur Nyamukapa Adviser / Consultant European Aluminium Association Gundars Ostrovskis Ambassador / Diplomat Inforpress European Commission Embassy of the Republic of Zimbabwe, Brussels Jean-Noël Olivier Montaser Oklah Alzoubi C-level / Member of the board Dominique Ostyn Dorte Nybroe Ambassador / Diplomat Mairie de Bordeaux Director Member federation of BUSINESSEUROPE Embassy of EurActiv.com PLC The Confederation of Danish Industry EBS 2014 PARTICIPANT LIST 160 EBS 2014 PARTICIPANT LIST 161

Miguel Otero Iglesias Mazzucchelli Paola Paolo Patruno Sabine Pellkofer Academics Secretary General FEDERALIMENTARE C-level / Member of the board Elcano Royal Institute Association of European Renewable Energy Evonik Industries AG Research Centres Aurelie Pattyn Zanna Otisone In-house Public Affairs John Pentin European Commission Anca Paraschiv Hydro Director European Commission Bloomberg Oriano Otocan Sidonie Pauchet Head of the Department for International Mathieu Parenteau EC Projects, Olena Perekhodchenko Cooperation and European Affairs Director Training and Communications Assistant Academics Istria Québec General Delegation European Food Information Resource Network College of Europe

Serguei Ouattara Irini Pari Alexandra Paul Irena Peresa C-level / Member of the board Member federation of BUSINESSEUROPE Accenture European Commission EU-Africa Chamber of Commerce SEV Hellenic Federation of Enterprises Soterios Pavlides Ines Perez Sanjuan Juliette Oury Thomas Paris European Commission Member federation of BUSINESSEUROPE European Commisson Head of Sales BUSINESSEUROPE Pictawall Erik Peetermans Elsa Ozmen Member federation of BUSINESSEUROPE Clara Perles European Climate Foundation Ruth Paserman VBO Ashoka Belgium European Commission Maggy Peeters Katarina Perocevic Federica Patalano AmCham EU EU Commission P In-house Public Affairs BAT Kris Peeters Thierry Perouse Minister President Manager Alevtyna Pabst Jaymeen Patel Flanders Unicap Television Director In-house Public Affairs Startup Kyiv Apple Leo Peeters Filippo Perrone Donnorso Ambassador / Diplomat In-house Public Affairs Viviana Padelli Vinciane Patelou MFA FederlegnoArredo Adviser / Consultant Adviser / Consultant CONFINDUSTRIA cabinet DN Anne Peeters Denis Peter Cabinet du Ministre Jean-Claude MARCOURT European Commission -RTD&Innovation Ana Catarina Pais de Oliveira Fosselard Patricia European Research Council Secretary General Jeremie Pelerin Magnus Petersen-Paaske European Federation of Bottled Waters Director Director Daniel Pajor AFEP Kairos Society European Commission Bontinck Patrick CEO Veronika Pelle Sinaj Petrit Jack Palmer Brussels Convention Bureau, VISITBRUSSELS European Commission President ThinkYoung Berat Regional Council Van Gheel Patrick Thomas Pellerin-Carlin Gianluca Panti Ambassador / Diplomat Academics Grace Petrona self employed Ministry Foreign Affairs, External Trade College of Europe Entrepreneur and Cooperation Development EBS 2014 PARTICIPANT LIST 162 EBS 2014 PARTICIPANT LIST 163

Aurelia Petrov Anne-Francoise Piette Sabine Platteuw Caroline Poublan College of Europe Director Marketing & Business Development Director BT International Association of Public Transport UKTI Victoria Petrova Guillaume Poullaouec Adviser / Consultant Filip Pintelon Robert Plummer CLEPA European Commission C-level / Member of the board Adviser / Consultant Barco BUSINESSEUROPE Sunil Prasad Carlo Pettinelli C-level / Member of the board Director Michal Pinter David Plunkett Europe India chamber of Commerce European Commission U.S. Steel Kosice Ambassador / Diplomat Mission of Canada to the EU in Brussels Xavier Prats Monne Andrea Pezza Karel Pinxten Deputy Director General European Commission European Court of Auditors Jurgen Plyson European Commission Association manager Daniel Pflumm Tomas Pirkl Belgian Association of Emanuela Preiti Member federation of BUSINESSEUROPE In-house Public Affairs Pharmaceutical Medicine Professionals In-house Public Affairs Verband der TUV e.V. Confederation of Industry of the ENEL SPA Gregoire Poisson Sarah Phelan Isabella Pirolo Managing Partner Teresa Presas Member federation of BUSINESSEUROPE Adviser / Consultant Interel EU Director MEDEF SpaceTecPartners CEPI (Confederation of European Paper Martin Polivka Industries) Biltiau Philippe Luis Planas Herrera Senior Consultant Chairman Masters Programmes DG ENTR - European Commission EY Sabine Prevost Universit European Commission Maria Planegger Antonio Pollio Salimbeni Giulia Picano Member federation of BUSINESSEUROPE IL SOLE 24 ORE RADIOCOR Adeline Prieur European Parliament Architect, project A.01 architects ZT GmbH Marketing a Manager Peter Polzer International Society for Prosthetics Sergio Piccarelli Christian Planegger Adviser / Consultant and Orthotics Group Chief Sales Officer President and CEO, Ventrex Automotive GmbH European Parliament ADECCO GROUP BUSINESSEUROPE Ruth Prior Laura Pontiggia CDP Stephen Pickford Thaddé Plater-Zyberk Adviser / Consultant Academics CEO European Research Counil Aurica Pripa Chatham House Teleclean In-house Public Affairs Diana Popp ArcelorMittal James Pieper Mathilde Platteau European Commission Director Adviser / Consultant Ray Pritwish CEFIC Nielsen Giuseppe Porcaro Tata Consultancy Services European Youth Forum Sandrine Pierloz Lionel Platteuw Ante Prka European Commission Director Barbara Posch European Commission EUnited AISBL Ambassador / Diplomat Mylena Pierremont Perm.Rep. of Austria - Ministry of Economy Simona Pronckute President Young European Leadeship MING PAI CONSULTING EBS 2014 PARTICIPANT LIST 164 EBS 2014 PARTICIPANT LIST 165

Anetta Proskurovska Tuomo Rautiainen David Rennie Academics R Head of Group Tax, General Manager C-level / Member of the board Ulc Huhtamaki Nestlé

Dimitri Proskurovski Beate Raabe Vendula Raymova Melanie Rensonnet Academics Secretary General Director Service public de Wallonie Solvay business school Eurogas Bohemia EU Planners Ltd. Philip Repar Mark Purdy Katarzyna Rabczuk Ievgeniia Razumkova Member federation of BUSINESSEUROPE Director Adviser / Consultant European Parliament Industriellenvereinigung Accenture SoftServe Sonia Rebecchi Ilze Repele Amanjoot Purewal Nikola Radovanovic EU Commission European Commission ThinkYoung Chief Legal Officer for EU Legislation Petroleum Industry of Serbia Sonia Recasens Maria Reynders Manjeev Singh Puri Mayer of Barcelona Director Ambassador / Diplomat Nathalie Ragheno Canon Belgium nv/sa Embassy of India Adviser / Consultant Lars Redeligx FEB CCO Didier Reynders Alain Liva Rahrijaona Brussels airlines Deputy Prime Minister and Minister Ambassador / Diplomat of Foreign Affairs Q Embassy of Madagascar in Brussels David Reed Partner and Head of Financial Services Isabel Riano Edson Ramos Kreab and Gavin Anderson Image7 Bruxelles Jean Quatresooz European Comission Consultant Laura Reginato Giulia Riccio The Strategic Group Stevan Randjelovic Director European Commission In-house Public Affairs Cattaneo & Zanetto (Bussels Office) Massimo Quattrocchi European Young Innovators Forum Julia Ridsdale-Saw Director Baudouin Regout Adviser / Consultant Asia European Capital Investments SA Alex Rankin European Commission Impress Adviser / Consultant Moureau Quentin Birgit Reifgerste Michael J. Riegelnegg Sales Account Manager Morten Rasmussen Administration Manager BUSINESSEUROPE VisitBrussels Adviser / Consultant PostEurop AISBL EPPA Jeremy Rifkin Michael Quigley Antti Reinsalo Director C-level / Member of the board Jeppe Bo Rasmussen European Commission Foundation on Economic Trends Sovereign Strategy Member federation of BUSINESSEUROPE The Confederation of Danish Industry Agnes Reiter Brook Riley Santi Quinones Ambassador / Diplomat Friends of the Earth Europe European Parliament Vincent Raufast Hungarian Permanent Representation Manager France David Rinaldi Fa Quix EY Marzena Rembowski Academics Fedustria European Parliament College of Europe Charlotte Raut Accenture EBS 2014 PARTICIPANT LIST 166 EBS 2014 PARTICIPANT LIST 167

Francesco Riosa Jesus Rodriguez Cristina Ronquillo Oppers Ruediger Assicurazioni Generali Ambassador / Diplomat Ambassador / Diplomat C-level / Member of the board Hong Kong Economic & Trade Office Embassy Evonik Industries AG Jorgo Riss Director Carlos Rodriguez Marta Ros Cassandra Ruggiero Greenpeace European Unit Director European Commission Director Telefenica AIESEC Mary Ritter Flora Rosenow C-level / Member of the board Ramon Rodriguez Cabezon Climate-KIC Victor Ruiz Salgado Climate-KIC Director European Commission Ove Arup and Partners Alex Ross Rodrigo Rivera Salazar Accenture Ellen Runngren Ambassador / Diplomat Lorena Rodriguez Corchete Project Manager Ambassade de Colombie DANSK ARBEJDSGIVERFORENING Sheila Rosseau European Business Summit Director Gianfrancesco Rizzuti Bruno Rodzynek American Chamber of Commerce in Belgium Wytze Russchen In-house Public Affairs Account Manager, Group Sales In-house Public Affairs febaf Starwood Hotels & Resorts Titta Rosvall-Puplett Russchen Consultants Executive Director Spalding Rob Pieter Roelofsen European Biopharmaceutical Enterprises Luis Russo dos Santos Associate Editor Director Academics Association Meetings International Tata Steel Delphine Roulland College of Europe Adviser / Consultant Damien Robben Florence Roger g+ europe Philippe Ruttens Director Adviser / Consultant Accenture Canon Belgium nv/sa KPMG Pierre-Frédéric Roulot Chief Executive Officer Pierre Ryckmans Matthew Robinson Beat Rohner Louvre-hotels Infirmiers de Rue Accenture C-level / Member of the board Youth Regional Network Denis Rousset Lois Robson Director Member federation of BUSINESSEUROPE Karen Roiy CATRENE S Confederation of British Industry Adviser / Consultant DA François Roux Jerome Roche Director Katelyn Saarinen DG CONNECT - European Commission Pochet Roland SPF Affaires étrangères Adviser / Consultant General secretary AIM Margarida Rodrigues Belgian Brain Council Cecilia Rovelli Academics European Commission Suvi-Tuuli Saarnio College of Europe Eleni Romaidou European Commission Ambassador / Diplomat Theresa Rubino Ricardo Rodrigues Permanent Representation of Greece to the EU Italian Banking, Insurance and Finance Federation De Hanscutter Sabien DG Connect - European Commission Momentum Federich Romby Vervoort Rudy European Commission Minister President Brussels Capital Region EBS 2014 PARTICIPANT LIST 168 EBS 2014 PARTICIPANT LIST 169

Dupont Sabine Matt Samuel Anu Sarnet Christophe Scharpe Europe Director Accenture DG REGIO In-house Public Affairs Society for Laboratory Automation European Commission bpost and Screening Virginie Samyn Director Manuel Sastre Johan Scharpe Neva Sadikoglu Ashoka Belgium Adviser / Consultant In-house Public Affairs Secretary General, European Conservatives CEOE Delegation to the EU ExxonMobil & Reformists Group Daniel Sanchez Committee of the Regions Director Motohiko Sato Philipp-Christian Scheel Nauta Capital Japan Business Council in Europe Adviser / Consultant Josip Safar Deputy Prefect Jorge Antonio Sanchez Ramirez Maxime Sattonnay Zita Schellekens Karlovac In-house Public Affairs Media and Communications Manager HEINEKEN International JADE European Business Summit Yosef Safi Harb Stefaan Schepers C-level / Member of the board Dovile Sandaraite Andreas Sauer Adviser / Consultant Happitech European Commission In-house Public Affairs EPPA SA BMW Group Irina Saghin Paolo Sandri Doris Schernhammer European Commission European Commission Ulrich Sauer European Crop Protection Association (ECPA) European Commission Youssef Sah Linda Sansbury Marcus Scheuren Technicien stand Ambassador / Diplomat Laura Sauro Adviser / Consultant VisitBrussels Hong Kong Economic & Trade Office Adviser / Consultant European Parliament Italian Permanent Representation Sid Sala Luisa Santos Anders Schiermer ECIPE Director Natasa Sbrizaj Director Policy & Communications BUSINESSEUROPE Manager, Public Policy & Government Affairs, MSD Alessandro Salimbeni Europe Adviser / Consultant Daria Santucci 3M Matthieu Schiffmann European Parliament European Commission ThinkYoung Maria Cristina Scarfia Tom Sallis Feriel Saouli Member federation of BUSINESSEUROPE Anka Schild Member federation of BUSINESSEUROPE Secretary General confindustria In-house Public Affairs CBI EuroVAprint Siemens Francesco Scatigna Jalal Samadi André Sapir UNITEE Jonas Schmid Ambassador / Diplomat Academics Freelance journalist Ambassade d’Iran Bruegel Afke Schaart Senior Director Institutional Affairs Ulrike Schmulling Ramazan Samadov Michela Saputi Microsoft Adviser / Consultant Director European Schoolnet German Chemical Industry Association (VCI) AYAPE Marianna Scharf Emily Sara Adviser / Consultant Marina Schneider Vidhya Sampath Member federation of BUSINESSEUROPE Fipra Adviser / Consultant Director Confederation of British Industry GVSt e.V. Tata Consultancy Services EBS 2014 PARTICIPANT LIST 170 EBS 2014 PARTICIPANT LIST 171

Karen Schober Eileen Scollan Jana Sermekova Pauchet Sidonie BDEW Member federation of BUSINESSEUROPE Ambassador / Diplomat EC Projects, Training Ibec Permanent Representation and Communications Assistant Henk Jan Scholten of the Slovak Republic to the EU European Food Information Resource Network Blue Book Trainee - European Commission Sebastien Scoupe Academics Silvi Serreqi Christoph Sievering Claire Schonbach Solvay Business School EASME Bayer/ Climate-KIC Director of European Government Relations XEROX Nicole Scourti Naima Serroukh Harvey Siggs British American Tobacco Cabinet europe ixelles Councillor, Somerset County Council Jean-Pol Schrauwen Committee of the Regions Photographe John Scowcroft Helga Severyns Cabinet du Ministre des Affaires étrangères Adviser / Consultant Senior Director, Special Projects Roberto Signorini Global CCS Institute UITP ANIA Stephanie Schretlen AmCham EU Nolens Sebastien Lars Seynaeve Elena Simatic Meeting & Convention Advisor In-house Public Affairs European Commission Niels Schreuder VisitBrussels Citi In-house Public Affairs Denislava Simeonova AGC Glass Europe Petru-Claudiu Seicaru Kateryna Shalayeva In-house Public Affairs Adviser / Consultant Adviser / Consultant European Commission Doris Schroecker Oxford Nation SRL Pool of European Youth Researchers RTD research and innovation Rada Selakovic Manon Simon Belgrade Chamber of Commerce Renu Sharma BDEW Alexander Schubert Ambassador / Diplomat Executive Director Xavier Sellares Embassy of India to Belgium Frederic Simon European College of Neuropsychopharmacology Mayer of Barcelona EurActiv.com Madi Sharma Michail Schuch Luca Selva European Economic and Social Committee Nicholas Simoncini Academics Ianus group European Parliament Vienna University of Economics and Business David Sharrock Laurent Sempot European Commission Varos Simonyan Ingrid Schulerud FEB/VBO Ambassador / Diplomat Ambassador / Diplomat Gitae Shim Trade Representative of the RA Norwegian Ministry of Foreign Affairs Sheherazade Semsar Director Managing Director KIAT (Korea Institute for advancement Sophie Sine Olivier Schunck European Voice of technology) FEB Accenture Fanny Senez Ilona Shtrom Jasbir Singh Henne Schuwer Chief Operating Officer Commercial Attaché Director Ambassador / Diplomat European Forum for Good Clinical Practice US Mission to the EU Roest Singh Advocates Embassy of the Netherlands Said H. Senussi Mirjana Sicevic Sisekelo Sinyolo David Schwander C-level / Member of the board In-house Public Affairs AIESEC European Commission K Group Belgrade Chamber of Commerce Michèle Sioen Piera Sciama President of the FEB/VBO European Commission EBS 2014 PARTICIPANT LIST 172 EBS 2014 PARTICIPANT LIST 173

Aldo Siragusa Menais Soizick Paulo Sousa Stephen Stacey U.E. Administrative Manager Adviser / Consultant Director International Co-operative Alliance ex-EC Hyundai Motor Company Jonas Skaalerud Member federation of BUSINESSEUROPE Gian Marco Solas Fabrizio Spaolonzi Markus Staedler Confederation of Norwegian Enterprise European Commission Staigiare European Commission Italian Banking, Insurance Alexey Skantsev Menouch Solimani and Finance Federation Jean-Marie Standaert Ambassador / Diplomat Office Manager Member federation of BUSINESSEUROPE Permanent Russian Mission to the EU European Food Information Resource Network Chloe Spathari Bulgarian Industrial Association In-house Public Affairs Harriet Slager Stefan Solle European Commission Svetoslav Stankov In-house Public Affairs Director European Commission Fokker Technologies Gesamtmetall Mark Spelman C-level / Member of the board Cveto Stantic Laurence Smajda Laura Somerhausen Accenture Adviser / Consultant European Parliament In-house Public Affairs European Economic and Social Committee HEINEKEN International David Spence Viktorija Smatko-Abaza In-house Public Affairs Milena Staporek Director Arnaud Sonnet Hyundai Motor Company Brussels Office In-house Public Affairs European Commission Public Affairs Director European Commission EurActiv.com Thomas Spiller Warwick Smith The Walt Disney Company Anne Starkie-Alves Director Wojciech Sopinski European Commission (EASME) British Generic Manufacturers Association European Commission Thomas Spoormans European Commission Christopher Start Robert-Jan Smits Antonio Sorgi C-level / Member of the board Director Director Gerrit Spriet Start Development bvba European Commission Region Abruzzo Europese Commissie Stefano Stefanini Anna Sobczak Marco Sotelino Klara Srbova Adviser / Consultant European Commission Ambassador / Diplomat Academics Podesta Group US Embassy to Belgium University of Kent Matilde Sobral Guillaume Steffens Adviser / Consultant Radoslav Soth Ljiljana Srdic EASME MSConsulting European Parliament EC DG ECFIN Julia Stehling Georges Soccal Victor Soto Arnie Sriskandarajah Hostess Sales Administration In-house Public Affairs Director VisitBrussels and Business Support Manager JADE- European Confederation ROCKET INTERNET HEXCEL of Junior Enterprises Thomas Steiert Pierre St-Arnaud EASME Minero Sofia Frederic Soudain President and General Manager Public Affairs Officer Director ABB Federico Steinberg European Association for Chemical MCI Group Academics and Molecular Sciences Real Instituto Elcano EBS 2014 PARTICIPANT LIST 174 EBS 2014 PARTICIPANT LIST 175

Ruth Steinhoff Roland Strauss Ioana Surpateanu T Adviser / Consultant Director Adviser / Consultant German Chemical Employers Association BAVC Knowledge4Innovation European Parliament Emilie Tack Anders Stenlund Jelena Stupaka Robertson Susan Adviser / Consultant Member federation of BUSINESSEUROPE Executive Agency President of ASAE Foundation Deloitte Confederation of Swedish Enterprise European Commission for SME The Center for Association Leadership Nikolaus Tacke Kajsa Stenstrom Elena Suarez Marc Suters Director Adviser / Consultant Adviser / Consultant Strategic Market Intelligence Coca-Cola Europe MHP Communications European Commission EY Hanane Taidi Vrielynck Stéphanie Shigeo Sugimoto Lars Peter Svane Director Communications Conseill Researcher, Strategic Information Chief Executive, Marketing & Sales PlasticsEurope aisbl Cabinet Ministre Fremault & Research Department Eurobrussels MITSUI & CO Dennis z.s. Tan Segers Steve Halada Svatopluk Director Business Manager Attila Suhajda C-level / Member of the board ECE STUDENTS & ZAVIOX HOLDING Streamdis C-level / Member of the board Association of Innovative Entrepreneurship CR Hungarian Services and Outsourcing Association Susumu Tanaka Didier Stevens Marta Swietlicka Japan External Trade Organization (JETRO) In-house Public Affairs Philippe Suinen European Commission Brussels TOYOTA MOTOR EUROPE CEO AWEX Juraj Sykora Igal Taranic Anca Stoica Council of the European Union Academics Member federation of BUSINESSEUROPE Dana Sullivan College of Europe CBI Principal Ousmane Sylla KF Washington & Brussels embassy guinea Mario Tarouca Larry Stone In-house Public Affairs C-level / Member of the board Euchar Sultana Marta Szafranska JADE British Telecom C-level / Member of the board European Parliament Young Business Entrepreneurs Andy Taylor Matt Stone Monika Szczesna-Marek South East Regional Manager Adviser / Consultant Tanaka Sumiko European Comission BT Global Services McKinsey Global Institute Coordinator International Union of Immunological Societies Botond Szebeny Simon Taylor Richard Straub Secretary General European Voice Director Leo Sun PostEurop EFMD President of Brussels office Daniela Tecu and Europe Affair Dept. Translation Centre for the Bodies of the EU Magdalena Strauch Huawei Technologies Member federation of BUSINESSEUROPE Tuula Teeri BUSINESSEUROPE Maciej Surowiec C-level / Member of the board Manager, EU Institutional Relations Aalto University MICROSOFT EBS 2014 PARTICIPANT LIST 176 EBS 2014 PARTICIPANT LIST 177

Pierre Teheux Guy Thiran Liga Timsa Annelies Traas Adviser / Consultant Director EC Cabinet EQAR Towers Watson Eurometaux Thomas Tindemans Patricia Trejo Aslihan Tekin Katrine Mulvad Thomsen C-level / Member of the board Adviser / Consultant Director Ambassador / Diplomat Hill+Knowlton Strategies CEOE Delegation to the EU Women Entrepreneurs Association of Turkey Danish Permanent Representation Larissa Tishevskaya Johanna Trieb Allard-Jan ten Berge Daniel Thorman Senior Manager, International Sales European Commission EU Affairs & NATO Think Young Destination DC Saab Group Diane Tries Cecilia Thorn Rosvall-Puplett Titta Secretary General Mira Teoh Kim In-house Public Affairs Executive Director Eurojuris International Member federation of BUSINESSEUROPE Financial Reporting Council European Biopharmaceutical Enterprises BUSINESSEUROPE Christos Trikoukis Charlotte Thornby Karel Tobback C-level / Member of the board Morena Termini Director Cabinet Minister-President Kris Peeters EMG Strategic Consulting EUROPEAN COMMISSION Oracle Ana Tomasek Nina Trofimova Annalisa Tessarolo Anna Elisabeth Thum EUREKA Secretariat Adviser / Consultant DG ENTR - European Commission Adviser / Consultant g+ europe European Commission DG ECFIN Takahiro Tomonaga Paola Testori Coggi General Manager, Strategic Information & Mareike Trull European Commission Hilde Thys Research Department UNITEE Agoria MITSUI York Alexander Tetzlaff Christos Tsachalidis Director Arnaud Thysen Torfs Toon European Commission vbw - Bavarian Industry Association General Manager Solvay Brussels school European Business Summit Tina Tsai Johannes Theiss Richard Torbett Public Relations Manager Adviser / Consultant EFPIA Huawei Technologies Steltemeier & Rawe European Parliament Marion Torregano-Silvani Stanislava Tsarkova Regis Thepot Catalin Ticheru C-level / Member of the board Academics General Director European Commission DG Connect European Commission College of Europe EPTB Seine Grands Lacs Kinga Timaru-Kast Martin Totev Marina Tsiatoura Hendrik Theunissen Head of Membership & Business Development European Commission Expert Committee of the Regions European Photovoltaic Industry Association YLFA International Aleksandar Totev van Eyll Thierry Pieter Timmermans Academics Dimitris Tsigos Account Manager - Meetings & Conventions Member federation of BUSINESSEUROPE University of Rome Tor Vergata President VisitBrussels FEB YES - European Confederation of Young Entrepreneurs EBS 2014 PARTICIPANT LIST 178 EBS 2014 PARTICIPANT LIST 179

Constantin Tudor Gunter Uytterhoeven Betty van Arenthals Kramer Freher Jan van den Biesen Ambassador / Diplomat C-level / Member of the board Member federation of BUSINESSEUROPE In-house Public Affairs Romania Rep. Perm. BNP Paribas Fortis MKB Nederland Philips Illya Van den Borre Saila Turtiainen Joris Van Assche Director Member federation of BUSINESSEUROPE Director Delhaize Group Confederation of Finnish Industries EK V FeBelGen Katrien van den Broeck Marie Tuteleers Natascha van Bijsterveld Assistant, Guy Verhofstadt Sales Manager Marie-Christine Vaccarezza Adviser / Consultant European Parliament Square-Brussels Meeting Centre Member federation of BUSINESSEUROPE ACCIO MEDEF Sam Van den plas Jan Tytgat Raf Van Bulck WWF European Policy Office Senior Manager Government Affairs Borbala Vadasz Member federation of BUSINESSEUROPE Umicore Member federation of BUSINESSEUROPE Federation of Enterprises in Belgium Ludo Van Der Heyden MGYOSZ-BUSINESSHUNGARY Mubadala Professor Frans Van Daele of Corporate Governance and Strategy Joana Valente Honorary Ambassador, Head of Cabinet to His INSEAD U BUSINESSEUROPE Majesty the King of Belgians Royal Palace Carl Van der Horst Diego Valiante In-house Public Affairs Luis Ugarelli Academics Manouk van Dalm Tata Steel in Europe Ambassador / Diplomat Centre for European Policy Studies Academics Embassy Peru ThinkYoung Mark van der Horst Ismael Valigy In-house Public Affairs Nancy Uitdewilligen Ambassador / Diplomat Ivo Van Damme UPS Business Development Director Embassy Member federation of BUSINESSEUROPE Starwood Hotels & Resorts Federation of Enterprises in Belgium Olivier Van der Maren Truus Valkering Director Reimann Ulrike Director Willem Van de Voorde Federation of Enterprises in Belgium Director Communications Tata Steel Deputy Head European University Association Belgian Minister of Foreign Affairs Roeland Van der Stappen Magdalena Vallebona Adviser / Consultant Ahmed Ulusoy Adviser / Consultant Tiphaine Van de Vyver ERT C-level / Member of the board European Parliament Project Manager Trainee European-Turkish Business Confederation The State of the European Union Marie-France Van Der Valk (UNITEE) Diana Van Director European Public Affairs Member federation of BUSINESSEUROPE Laurens van Delft Renault Inigo Urresti Confederation of swedish enterprise European Parliament European Commission Walter Van Der Weiden Lieke Van Alphen Joke Van den Bandt Director Government & Industry Relations Cemille Ustun EU Advisor Member federation of BUSINESSEUROPE ERICSSON Member federation of BUSINESSEUROPE Noord Brabant VNO-NCW Confederation of Swedish Enterprise/Almega Jan van der Werff Self-Employed EBS 2014 PARTICIPANT LIST 180 EBS 2014 PARTICIPANT LIST 181

Michael Vancoillie Sebastien Vanhoucke Jonas van Eijk Johan Van Laer Academics European Parliament Academics Director SIEMENS & MBA Solvay AIESEC Burson-Marsteller Christian Vanhuffel Marc Vancoppenolle Director Daniel Van Espen Hilde Van Laere Vice President Public Affairs Europe Agoria President Adviser / Consultant ALCATEL FAIB European Economic and Social Comittee Lieve Vanlierde Geert Vancronenburg Director Marc Van Gastel Caroline Van Leynseele Member federation of BUSINESSEUROPE FETRA Flanders Investment and Trade EESC EUROPEAN ECONOMIC Federation of Enterprises in Belgium AND SOCIAL COMMITTEE Jean-Luc Vanraes Magda Van Gompel Filip Vandenbempt Vice-President President a.i. Inès Van Lierde In-house Public Affairs Brussels Regional Society of Investments Maison des Associations Internationales EUROALLIAGES Canon Belgium nv/sa Philippe Vanrie Guy Van Habberney Mario Van Mierlo Tony Vandeputte C-level / Member of the board Adviser / Consultant Member federation of BUSINESSEUROPE C-level / Member of the board EBN US Embassy VNO-NCW FEB-VBO Thomas Vansiliette Julian van Hille Mathieu Van Overstraeten Kim Vandevoorde Director South African Embassy Adviser / Consultant Events Manager AIESEC in Belgium akkanto AeroSpace & Defence Industries Association Nicolas Van Hoecke of Europe Luc Vansteenkiste Director Annie Van Praet Director Samsung Electronics FEB/VBO Bart Vandewaetere SIOEN Adviser / Consultant Laurence Van Hoorebeke Catherine Van Reeth Nestlé Joost Vantomme EUREKA Secretariat Director Director toy industries of europe Philippe Vandewiele Hill+Knowlton Strategies Victor van Hoorn VANDEWIELE Adviser / Consultant Joost Van Roost Sobha Varghese Hume Brophy Director Christophe Vandoorne Tata consultancy Services ExxonMobil Managing Partner - Korn Ferry Brussels Frederic Van Houte KORN FERRY Anastasia Vasilachi Director General Mats van Santen Director European Man-Made Fibres Association UniPartners Amsterdam Robrecht Vandormael AIESEC Adviser / Consultant Johan Van Hove Rene van Sloten Hill+Knowlton Strategies Marian-Constantin Vasile FPS Foreign Affairs Cefic Vice President Valère Vangeel Timis County Thierry van Kan Maaike Van Zuilen Director C-level / Member of the board International representative FOD Economie, KMO, Middenstand & Energie Dimitra Vasilia Febiac World Association of Eye Hospitals Adviser / Consultant Patricia Vangheluwe Schuman Associates Walter van Kuijen Director Philips European Affairs office PlasticsEurope aisbl EBS 2014 PARTICIPANT LIST 182 EBS 2014 PARTICIPANT LIST 183

Theodoros Vasilopoulos Corinne Vigreux Thomas Volstrup European Parliament Loic Verheyen Co-Founder, Chief Commercial Officer, Member federation of BUSINESSEUROPE INS sprl Managing Director and Sales Director The Confederation of Danish Industry Christine Vaudery TOMTOM Adviser / Consultant Ruben Verhoeven Christina Von Westernhagen Liverpool Vision Director Alexandr Vilkul Director, EU Government Affairs and Public Policy McKinsey & Company Member of the Regional Council - Former Dow Antonino Vavala Prime Minister of Ukraine Freelancer Guy Verhofstadt Dniepopetrovsk Regional Council Michael Voordeckers European Parliament Director Jose Vega Viktoryia Vinahradava Hill+Knowlton Strategies Director Marc Vermeire European parliament Procter & Gamble Managing Director Europe Vasiliki Voulgaraki SUMITOMO CHEMICAL Jose Sergio Vinay Director Eva Veivo In-house Public Affairs Thermo Fisher Scientific Council of the European Union Jernej Vernik European Youth Forum Director Daniele Vranken Almudena Velasco Eurometaux Boldrini Vincent Secretary General Adviser / Consultant Adviser / Consultant Federation of European & International SpaceTec Partners Mindaugas Veromejus UCL Associations Based in Belgium In-house Public Affairs Snezana Velickovic Executive Agency for Small Daniela Vincenti Vladimir Vroonen Director and Medium-sized Enterprises EurActiv.com ThinkYoung Belgrade Chamber of Commerce Yves Verschueren Lurkin Virginie Indre Venckunaite Director Meetings & Conventions Advisor INEA essenscia VisitBrussels W

Pierre Verdoodt Sigfried Verstappen Henk Visser Senior Investment Promotion Executive European Commission, DG Enlargement Henri Wagener InvestHK Member federation of BUSINESSEUROPE Christine Verfaillie Imelda Vital Fedil - Business Federation Luxembourg COO Peter Vertessy Amway European Society for Radiotherapy BUSINESSEUROPE Marhoon Walid and Oncology Pedro Vitorio Senior Executive - Congress Development Rudy Vervoort In-house Public Affairs Dubai Convention & Event Bureau Dimitri Vergne Minister President EDP In-house Public Affairs Brussels Capital Region Eustace Wallace Renault Derek Vollebregt Ambassador / Diplomat Ben Vicca AIESEC International Embassy of Eastern Caribbean States Bernard Vergnes Director & Mission to the EU Chairman CGI Belgium Heinz Christian Vollenweider EEC VR Del. and CEO David Walzer Loles Vidal Europa Reinsurance Facility Ltd (Europa Re) Ambassador / Diplomat Laurence Verhagen FCVRE Mission of Israel to the EU Chief Executive Officer International Society of Geriatric Oncology EBS 2014 PARTICIPANT LIST 184 EBS 2014 PARTICIPANT LIST 185

Lesley Ward Ruess Werner Tomboy Willy Michelle Wyart-Remy Adviser / Consultant In-house Public Affairs Director Director Scottish Government Michelin Recharge IMA-Europe

Dominique-Paul Warnier Johnson Weru Oosterom Wim Barbara Wynne C-level / Member of the board Ambassador / Diplomat Advisor Accenture Ministry of Economy, Industrie and Employment Embassy of World Association of Eye Hospitals

Eve Wasmuth Christiane Westphal Wolfram Wirbelauer The European Sting European Commission Member federation of BUSINESSEUROPE X BDA James Watson Milosz Wiatrowski BUSINESSEUROPE Academics Peter Witt Guillaume Xavier-Bender College of Europe Head of Liaison Office Brussels Adviser / Consultant Wolfgang Weber SIEMENS German Marshall Fund Director Jean Wibaut EU Government Relations BASF Group In-house Public Affairs Hanno Woelm Yu Xiao General Motors Europe Adviser / Consultant Director Hélène Weil APCO Worldwide China Council for the Promotion Adviser / Consultant Anna Friederike Wildberg of International Trade (CCPIT) in Brussels gplus Academics James Wolfe College of Europe Ambassador / Diplomat Christian Weinberger US Mission to the EU Adviser / Consultant Fiona Wilkinson Y European Commission C-level / Member of the board Matthieu Woodhouse Visa Europe Adviser / Consultant Anneli Weinholt AmCham EU Zainuddin Yahya AeroSpace and Defence Industry Association Anna Will-Szczepankowska Ambassador / Diplomat of Europe Ambassador / Diplomat Gregor Woschnagg Embassy of Malaysia Permanent Representation of Poland to the EU Ambassador / Diplomat David Weis Federation of Austrian Industries Andreas Yannopoulos Ambassador / Diplomat Luc Willems Director Ministry of Foreign Affairs of Luxembourg C-level / Member of the board Dirk Wouters PMI BENELUX UNIE Ambassador / Diplomat Marcus Weldon Permanente Vertegenwoordiging van Belgi√´ Edward Yau Chief Technology Officer Lode Willems bij de EU Director of the Chief Executive’s Office Alcatel-Lucent Ambassador / Diplomat Hong Kong Special Administrative Region BNP PARIBAS FORTIS Fiona Wright Elona Wenk Director Tevfik Yavuzer Personal Assistant Scott Williams CabinetDN Assistant, Committee 1 European Wind Energy Association Advisor AER PricewaterhouseCoopers (PwC) Sjoukje Yao Wu Daniel Wennick Adviser / Consultant Bing Ye Member federation of BUSINESSEUROPE Neeley Williams EU-China Intercultural Exchange Consultancy Director Confederation of Swedish Enterprise In-house Public Affairs China Council for the Promotion Samsung of International Trade(CCPIT) in Brussels EBS 2014 PARTICIPANT LIST 186 EBS 2014 PARTNERS 187

Selim Yenel Judit Zegnal Ambassador / Diplomat Bruxinfo - Hungarian news agency Turkish Delegation to the EU Denis Zervudacki Janica Ylikarjula Chief Executive Officer and Founder Member federation of BUSINESSEUROPE The State of the European Union Confederation of Finnish Industries EK Zhussupova Zhanna Helene Yohannes Project Manager PARTNERS Director European Psychiatric Association AIESEC Ada Ziemyte Elina Yrgardh European Commission Adviser / Consultant NASDAQ OMX David Zimmer Director Hung Yuri Framework Public Relations Academics Mercer Darya Zinkovskaya Solvay Brussels School Economics and Management

Z Roberta Zobbi European Commission

Rosario Zacca Romain Zouhri Adviser / Consultant European Commission Gianni, Origoni, Grippo, Cappelli & Partners Gordana Zrnic Florian Zachia Director of the Brussels Office In-house Public Affairs Chamber of Commerce and Industry of Serbia EC Szabo Zsofia Roberto Zangrandi AIESEC Director Enel SPA Fabian Zuleeg Director Cecilia Zappala European Policy Centre BUSINESSEUROPE Geroen Zwaenepoel Marek Zaremba Federal Public Service of Economy of Belgium Burson-Marsteller

Rick Zednik CEO EurActiv.com

EBS 2014 PARTNERS 190 EBS 2014 PARTNERS 191

AN INITIATIVE OF MEDIA PARTNERS

STRATEGIC PARTNER

MAIN PARTNER

SUMMIT PARTNERS

OFFICIAL NEWS PROVIDER

SUPPORTING PARTNERS

KNOWLEDGE PARTNERS EBS 2014 PARTNER DESCRIPTIONS 192 EBS 2014 PARTNERS 193 The Federation of Enterprises in Belgium, AN INITIATIVE OF

BUSINESSEUROPE your centre of expertise BUSINESSEUROPE is the leading advocate for growth and competitiveness at European level, standing up for companies across the continent and campaigning on the issues that most influence their performance. A reco- FEB’s initiatives cover all aspects of companies’ economic, social, legal and gnised social partner, we speak for all-sized enterprises in 35 European tax-related activities at federal, European and international level. Amongst countries whose national business federations are our direct members. those initiatives:

FEB The Federation of Enterprises in Belgium is the only multisector em- ployer organisation representing companies in Belgium’s three regions. The Brussels School of Competition (BSC) FEB represents more than 50,000 companies, accounting for 75% of em- aims to foster education, compliance and ployment in the private sector. FEB promotes and defends the interests research in the fi eld of competition law and of those companies in nearly 150 federal, European and international economics. bodies, with a view to creating an optimum business and investment en- www.brusselsschoolofcompetition.be vironment. FEB’s activities are underpinned by its thorough knowledge of the sector – thanks to the expertise of its member federations – and on key values such as the social market economy, sustainable develop- The International Business Institute (IBI) ment, business ethics, good governance, dialogue and self-regulation. gives entrepreneurs a unique opportunity to gain a deep understanding of international trade techniques, risks and opportunities. STRATEGIC PARTNER [email protected] ACCENTURE Accenture is a global management consulting, technology services The Social Academy and outsourcing company, with approximately 281,000 people serving clients in more than 120 countries. Combining unparalleled experience, 7 lessons designed to share knowledge and comprehensive capabilities across all industries and business functions, experience in human relations with CEOs, and extensive research on the world’s most successful companies, HRMs and production managers, offering Accenture collaborates with clients to help them become high-perfor- them tools to promote good labour relations mance businesses and governments. within their own company. www.socialacademy.be MAIN PARTNER

KINGDOM OF BELGIUM, FEDERAL PUBLIC SERVICE, FOREIGN Information about all FEB initiatives can be found on our website at AFFAIRS, FOREIGN TRADE AND DEVELOPMENT COOPERATION www.feb.be

As an organisation with solid, long-standing experience in foreign rela- tions, FPS Foreign Affairs, Foreign Trade and Development Cooperation deploys its expertise and knowledge of the international environment in order to defend Belgian interests abroad, promote the advent of a more stable, fairer and more prosperous world, and combat global poverty. Our FPS feels that providing support and assistance to Belgian nationals abroad is one of its main responsibilities. Working in coordination and consultation with other partners active abroad, our FPS will continually As the voice of business in Belgium, FEB actively promotes the creation of an encourage consistency of action by our country abroad. entrepreneurial environment and defends the interests of over 50,000 companies of all sizes at federal, European and international level. FEB’s initiatives cover all aspects of companies’ economic, social, legal and tax-related activities.

Annonce guide EBS A5.indd 1 23/04/14 15:43 EBS 2014 PARTNER DESCRIPTIONS 194 EBS 2014 PARTNER DESCRIPTIONS 195

SUMMIT PARTNERS maintains a physical presence in 55 countries and does business in 61 AER more. Clients across EMEA choose Citi for our global footprint, market The Assembly of European Regions is the largest independent network position, in-country relationships and full range of solutions through of regional authorities in wider Europe, bringing together nearly 230 their extensive suite of products and services. regions from 35 countries along with 15 interregional organisations. Established in 1985, AER is a forum for interregional co-operation and EEN a lobbyist for regional interests on the European stage: AER was a key The Enterprise Europe Network helps small companies make the most of player in the creation of the advisory bodies to the Council of Europe the business opportunities in the European Union. Our experts can help (Congress of Local and Regional Authorities) and the European Union SMEs find international business partners, source new technologies and (Committee of the Regions). access EU funding or finance. And they can advise on issues as diverse as intellectual property, going international, or EU law and standards. BRUSSELS INVEST & EXPORT The Enterprise Europe Network wants to make sure companies benefit Brussels Invest & Export is the foreign trade and investment agency from the EU Single Market as much as big players do. For this purpose, of the Brussels Capital Region. Their mission is to help Brussels-based it brings together business support organisations from more than 50 companies find their way to international markets as well as acting as countries which are connected through powerful databases and know a one-stop shop to welcome foreign investors in Brussels, which is the Europe inside out. With close to 600 member organisations, the Enter- ideal launching pad for their exports across Europe. A team of almost prise Europe Network is always close to every business in Europe. 90 economic and commercial attachés is posted abroad to provide free guidance to Brussels-based SME’s all over the world. CLIMATE-KIC Climate-KIC is the EU’s main climate innovation initiative. It is Europe’s CANON largest public-private innovation partnership focused on mitigating Canon customers benefit from consumer and professional imaging pro- and adapting to climate change. Climate-KIC consists of companies, ducts, including leading edge photographic equipment, printers, scan- academic institutions and the public sector. The organisation has its ners and binoculars, as well as their advanced range of Digital Compact headquarters in London, UK, and leverages its centers across Europe to and SLR cameras. In addition, Canon’s Business Solutions offer a vast support start-up companies, to bring together partners on innovation portfolio of print and document solutions for small and medium busi- projects and to educate students to bring about a connected, creative nesses, large corporations and governments. Their Industrial Products transformation of knowledge and ideas into products and services that Business Unit widens their scope further still, offering products to suit help mitigate and adapt to climate change. Climate-KIC is one of the markets as diverse as medical, optical, broadcast and IT multinationals. Knowledge and Innovation Communities (KICs) created in 2010 by the European Institute of Innovation and Technology (EIT), the EU body tas- CEFIC ked with creating sustainable European growth while dealing with the As the voice of the European chemical industry, Cefic is a committed par- global challenges of our time. tner to EU policymakers, facilitating dialogue with industry and sharing their broad-based expertise. Cefic represent 29,000 large, medium and EFPIA small chemical companies in Europe, which directly provide 1.2 million European Federation of Pharmaceutical Industries and Associations jobs and account for a fifth of world chemical production. Based in Brus- represents the pharmaceutical industry operating in Europe. Through its sels since their founding in 1972, they interact every day on behalf of direct membership of 33 national associations and 40 leading pharmaceu- their members with international and EU institutions, non-governmen- tical companies, EFPIA provides the voice of 1,900 companies committed to tal organisations, the international media, and other stakeholders. researching, developing and bringing new medicines to improve health and quality of life around the world. The pharmaceutical industry invests 30 bil- CITI lion on research and development per year in Europe and directly employs Citi works tirelessly to provide consumers, corporations, governments 700,000 people including 116,000 in R&D units in Europe. EFPIA members and institutions with a broad range of financial services and products. are committed to delivering innovative medicines to address unmet needs They strive to create the best outcomes for their clients and customers of patients and reducing the burden of chronic diseases for Europe’s ageing with financial ingenuity that leads to solutions that are simple, creative population. EFPIA believes in close cooperation with its stakeholders to help and responsible. Across Europe, the Middle East and Africa (EMEA), Citi create sustainable healthcare systems and to develop prompt responses to health threats in Europe. EBS 2014 PARTNER DESCRIPTIONS 196 EBS 2014 PARTNER DESCRIPTIONS 197

EGA EWEA The European Generic medicines Association represents the European EWEA is the voice of the wind industry, actively promoting wind energy’s generic and biosimilar pharmaceutical industry, which provides high- interests to decision-makers in Europe and worldwide. It has over 600 quality cost-competitive medicines to millions of Europeans. Companies members from almost 60 countries making EWEA the world’s largest and represented within the EGA provide over 150,000 jobs in Europe. Generic most powerful wind energy network. medicines save EU patients and healthcare systems over €35 billion each year and account for 54% of all dispensed medicines but for only 21% of EXXON MOBIL CORPORATION the pharmaceutical expenditure in Europe. Over the last 125 years ExxonMobil has evolved from a regional mar- keter of kerosene in the U.S. to the largest publicly traded petroleum EUREKA and petrochemical enterprise in the world. Today we operate in most of EUREKA is an intergovernmental network of over 40 European countries, the world’s countries and are best known by our familiar brand names : founded in 1985, which promotes the coordination of national funding Exxon, Esso and Mobil. We make the products that drive modern trans- for research and innovation. It aims to raise the productivity and compe- portation, power cities, lubricate industry and provide petrochemical titiveness of European businesses through its promotion and support of building blocks that lead to thousands of consumer goods. transnational R&D cooperation. Since 2008, EUREKA has managed the Eurostars joint programme with the EU which funds high-tech SMEs in FLANDERS their innovative endeavours. Flanders has a central location in Europe, on one of the largest port deltas and surrounding Europe’s economic and cultural capital. It has EUROMETAUX an open, varied economy, whose leading sectors include the chemi- Eurometaux is the Brussels-based association of the non-ferrous metals cals, textile, food and biotech industries and the health-care sector. industry, representing the main EU and international metals producers, High-performance education gives access to many highly specialist EU and international metal commodity groups and national metal fede- competences, and the region is continuing to increase its investment in rations. The industry covers base metals (Al, Cu, Pb, Ni, Zn, Sn, Sb), pre- innovation. Flanders is at the heart of the transformation of European cious metals (Au, Ag, PGMs) and technical metals (e.g. Co, W, Cr, Mo, Mn), industry, and has a long-term vision and takes action to succeed at the manufactured from both virgin and recycled raw materials. forefront of the EU’s 2020 strategy. This vision and action are reflected in the comprehensive ‘Flanders in Action – Pact 2020’ project, a key part EAS – VISIT BRUSSELS of which is the ‘New Industrial Policy’ action plan. Flanders is a region of The European Association Summit 2014 is the second summit organised by creators; headstrong, sustainable, skilled and helpful people who have Visitbrussels (Brussels’ official convention bureau) in Europe’s capital city. been passionate about knowledge and expertise for centuries. It is a Visitbrussels has organised the EAS in collaboration with leading partners story of pioneering and high-profile skill – in the past and present, as in the sector, including as main partner of the European Business Summit well as in the future. (EBS), and as content partners of ESAE (European Society of Association Executives), FAIB (Federation of European & International Associations es- HONG KONG ECONOMIC AND TRADE OFFICE BRUSSELS tablished in Belgium), and UIA (Union of International Associations). Under The Hong Kong Economic and Trade Office in Brussels is the official repre- the banner “Shaping your Association for the Future – Inspire, Connect, sentation of the Hong Kong Special Administrative Region Government Empower” the EAS is a unique peer-to-peer learning platform for interna- to the European Union and 15 European countries, including Belgium, tional association executives. The programme confronts the real challenges Bulgaria, Croatia, , France, Greece, Ireland, Italy, Luxembourg, Mal- facing international trade federations, professional associations and NGOs ta, The Netherlands, Portugal, Romania, Spain and Turkey. It promotes today - including attracting members, satisfying diverse clients, adding Hong Kong’s gateway position to the political, commerce and media value to services, and understanding the latest tools and techniques. For sectors by organising trade and investment promotion seminars as well the second year, the EAS will provide a platform for discussion and a stimula- as cultural and networking events. For companies which are interested ting meeting point for colleagues, enabling operatives to add value to their in establishing themselves in Hong Kong, there is a dedicated team from organisations through a more complete understanding of the association InvestHK to provide tailor-made and confidential services for free. environment today. Enriching the agenda will be the views of leading EU politicians, captains of industry, and inspiring professionals and academics on hot topics affecting international associations. See the full programme and list of speakers at: www.easummit.eu. EBS 2014 PARTNER DESCRIPTIONS 198 EBS 2014 PARTNER DESCRIPTIONS 199

TATA CONSULTANCY SERVICES WALLONIA Tata Consultancy Services is an IT services, consulting and business solu- During the past years, the Region of Wallonia deployed a fruitful strategy tions organization that delivers real results to global business, ensuring of economic development. This strategy is based on partnerships of busi- a level of certainty no other firm can match. TCS offers a consulting- nesses and universities. Wallonia is a creative district of Europe and deve- led, integrated portfolio of IT, BPO, infrastructure, engineering and loped pilot projects on circular economy. assurance services. This is delivered through its unique Global Network Delivery Model™, recognized as the benchmark of excellence in software development. A part of the Tata group, India’s largest industrial conglo- KNOWLEDGE PARTNERS merate, TCS has over 290,000 of the world’s best-trained consultants in 44 countries. The company generated consolidated revenues of US EURACTIV $11.6 billion for year ended March 31, 2013 and is listed on the National EurActiv.com is the independent media portal fully dedicated to EU Stock Exchange and Bombay Stock Exchange in India. affairs. EurActiv has an original business model, based on five elements (corporate sponsoring, EurActor membership, advertising, EU projects, UNISDR and content syndication). It is well funded and the content usage is free. Created in December 1999, the United Nations International Strategy for The EurActiv web portal is firmly established as the favourite online plat- Disaster Reduction (UNISDR) is the secretariat of the International Stra- form for Brussels and national professionals in EU policies. It brings toge- tegy for Disaster Reduction (ISDR). It is the successor to the secretariat of ther journalistic independence with transparency and practical efficiency, the International Decade for Natural Disaster Reduction with the purpose complementing the existing EU media and institutional websites. of ensuring the implementation of the International Strategy for Disaster Reduction. UNISDR is part of the United Nations Secretariat and its functions HILL+KNOWLTON STRATEGIES span the development and humanitarian fields. Its core areas of work includes H+K Strategies is one of the largest communications and public affairs ensuring disaster risk reduction (DRR) is applied to climate change adapta- consultancies worldwide. H+K has been in Brussels since 1967 and has a tion, increasing investments for DRR, building disaster-resilient cities, schools profound understanding of the EU and how it works. The Brussels office is and hospitals, and strengthening the international system for DRR. UNISDR’s the public affairs hub of H+K Strategies in Europe, a network of 24 fully- vision is based on the three strategic goals of the Hyogo Framework for owned offices, which support H+K on many transnational assignments. Action: integrating DRR into sustainable development policies and planning, The whole H+K Strategies network counts 88 offices in 49 countries. To developing and strengthening institutions, mechanisms and capacities to H+K Belgium is more than the EU. They are active locally with a strong build resilience to hazards, and incorporating risk reduction approaches into team of Belgian communications and public affairs professionals. emergency preparedness, response, and recovery programmes. Their mission is to provide strategic advice and empower their clients to take difficult decisions and make the right moves in the new global VISITBRUSSELS communications and PA environment. H+K’s support is tailored to Visitbrussels is the communications agency for tourism in the Brussels- their clients, by carefully listening to them and using their creativity to Capital Region; its aim is to promote and strengthen the image of the address their client’s issues. They know that no two problems are the capital of 500 million Europeans. Their specific missions: Sales promo- same. Public affairs, corporate communications and consumer and brand tion, motivating professionals: Tour Operators, Journalists, Conference PR: the boundaries of their support and their team are defined by the organisers. Communication: to design and produce websites, brochures client’s needs and challenges. Digital is embedded in all H+K services. and products that make people want to be in Brussels. Culture and tourism: to make people aware of the rich heritage of the city and the pleasure of living in Brussels. Major events: to organise or support the major festive, cultural or sports events. Brussels cinema: to facilitate production of films in which Brussels is the decor and the star. EBS 2014 PARTNER DESCRIPTIONS 200 EBS 2014 PARTNERS 201

MEDIA PARTNERS

EURONEWS Euronews is a leading international news channel and 100% multimedia platform for users on the move. Thanks to its 400 journalists from over 30 countries, the channel is available 24 hours a day in 13 language ser- vices (Arabic, English, French, German, Greek, Hungarian, Italian, Persian, Portuguese, Russian, Spanish, Turkish and Ukrainian). As an independent media hub, Euronews offers a unique perspective on, and factual analysis of, current events. Founded in 1993, the channel can be watched in 400 million homes in 155 countries, and delivers a complete range of pro- ducts (websites, mobile applications, smart TV, radio, etc.).

FINANCIAL TIMES The Financial Times (FT) is one of the world’s leading business news and information organisations. We’re recognised globally for our authority, integrity and accuracy. We provide a broad range of essential services, including news, comment, data and analysis, to the growing audience of internationally minded business people. The FT family comprises the FT newspaper and FT.com, Financial Publishing, FT Chinese, Medley Global Advisors (MGA) and FT Labs. We provide unrivaled global coverage via a network of over 600 journalists based in cities across the world.

BLOOMBERG BUSINESSWEEK Bloomberg connects influential decision makers to a dynamic network of information, people and ideas. Our strength - quickly and accurately delive- ring data, news and analytics through innovative technology - is at the core of everything we do. With over 15,000 employees in 192 locations, we deli- ver business and financial information, news and insight around the world. Orfit, Wijnegem © Tom D’haenens

BRUSSELS LEGAL BrusselsLegal.com is the community site for the Brussels-based inter- national legal community. European and International lawyers in Brus- sels can find resources on career paths, interviews with international TRANSFORMATION lawyers, legal conferences and seminars, practical tips on professional life in Brussels, and get the latest results from the football tournament between the international law firms in Brussels. Advertising with Brus- THROUGH INNOVATION sels Legal is an efficient, cost-effective way to reach the international A New Industrial Policy for Flanders legal community in Brussels.

PRESS CLUB BRUSSELS EUROPE The Press Club Brussels Europe is a joint initiative of the association of international journalists - API - and the Brussels-Capital Region and ope- ned its doors in February 2011. A further partner is the Brussels Tourism Office which endeavours to help journalists be better informed about WWW.FLANDERS.BE arts and culture in Brussels. EBS 2014 PARTNER DESCRIPTIONS 202 EBS 2014 PARTNER DESCRIPTIONS 203

DIPLOMATIC WORLD EUROPEAN BUSINESS REVIEW Diplomatic World stands out as the bridge between the different worlds Being established as one of the most popular and influential brands in of economics, finance, politics and diplomacy. Its quarterly print is of the field of political – economic – business print and online publications, 20,000 copies, of which slightly fewer than 15,000 are mailed directly “European Business Review” is the essential destination for leaders, to our readers. Diplomatic World is the exclusive interface between decision makers and key-influencers who look for in-depth analyses, decision makers in economic, political, diplomatic and consular circles. reliable insight and up-to-date intelligence on People, Places and Issues that matter. In every issue, distinguished contributors such as high-ran- DISCOVER BENELUX ked officials, policy makers, industry leaders, representatives of organi- Discover Benelux is a unique English-language showcase for Belgian, zations and associations, academics, expert columnists, express their Dutch and Luxembourger lifestyle, food, travel and business and appeals views and opinions making “European Business Review” a valuable point to all those who have a relationship with or a connection to Belgium, the of reference. The magazine is regularly distributed to major events and Netherlands and Luxembourg – be it through family, business, tourism, mi- conferences, CEO’s and C-level Executives, members of governments and gration or investment. Discover Benelux is published by Scan Magazine Ltd. institutions, think tanks, airline lounges, hotel lobbies, subscribers, etc.

EU REPORTER EUROPEAN STING EU Reporter started at the beginning of this century as a monthly maga- The European Sting is the new online, Brussels based, European media zine, but through the decade it has not only welcomed the IT revolution but that was born to bring a different critical and truly independent angle to mastered it, remaining at the forefront of the latest technological deve- European News and Affairs. The Sting is giving every day the fierce fight lopments and trends in mass-media communications. Today, EU Reporter for a better and stronger European Union through constructive criticism represents a unique synergy of online video news, electronic magazine and and unique insights. We treat daily in a unique way European Politics, television coupled with the news wires focused on Europe. This combina- Economics, Foreign Affairs, Business and ICT Agenda. tion of different formats allows a comprehensive and dynamic coverage of the whole spectrum of the Brussels political process: engaging in ongoing FUNDING AID STRATEGIES INVESTMENTS debate with the actors and experts, including the representatives of the EU www.FASI.biz is the primary source of information in Italy on funding institutions and academic think-tanks. opportunities for citizens, business, NGOs and public administration with news, dossiers and a grants database. FASI.biz delivers timely, EUOBSERVER targeted and schematic information depending on the profile and the EUobserver is an independent online newspaper which values free thin- goals of the user, in order to avoid information overload. Advantages: (a) king and plain speech. We aim to support European democracy by giving daily monitoring of local, regional, national and European calls; (b) calls people the information they need to hold the EU establishment to ac- classification by type of beneficiary, location, sector and goals; (c) user- count. EUobserver is a non-profit organisation established in Brussels in friendly, detailed data sheets for every call; (d) customised newsletters. 2000. It is financially and editorially independent of the EU institutions. Among its partners and clients FASI.biz counts IlSole24Ore, Ancitel, Poste Italiane, Monte Paschi Siena and the CPA National Association. EUROBRUSSELS EuroBrussels has been the number one European Affairs jobsite since INSIGHT PUBLISHERS 2001, listing jobs in EU Policy, EU Law, and Communication. EuroBrus- Insight Publishers are experienced dissemination consultants and have sels can help you reach our monthly 130 000 unique visitors and over developed a unique range of services and bespoke communications stra- 96 000 newsletter subscribers, all multi-lingual specialists looking for tegies that include the use of video, conferences, brochures, posters and European Affairs roles. other media. Insight also publishes Projects magazine, Europe’s leading publication focusing on research and development. The core readership is targeted across all research disciplines, industry, academia and science. The journal can be found at http://www.projectsmagazine.eu.com. EBS 2014 PARTNER DESCRIPTIONS 204 EBS 2014 PARTNER DESCRIPTIONS 205

OFFICIAL NEWS PROVIDER AMCHAM EU American Chamber of Commerce in European Union speaks for American INTERNATIONAL NEW YORK TIMES companies committed to Europe on trade, investment and competitiveness International New York Times is a leading international news source for issues. It aims to ensure a growth-orientated business and investment opinion leaders and decision-makers around the globe. International climate in Europe. AmCham EU facilitates the resolution of transatlantic New York Times includes the journalism of The New York Times, tailored issues that impact business and plays a role in creating better unders- for a global audience, and launched in print and online on October 15, tanding of EU and US positions on business matters. Aggregate US 2013, with dedicated newsrooms in Paris, London, Hong Kong and New investment in Europe totalled €1.9 trillion in 2012 and directly supports York. International New York Times succeeds the International Herald more than 4.2 million jobs in Europe. Tribune, a publication based in Paris since 1887. ASHOKA SUPPORTING PARTNERS Ashoka is an international organization that aims to find and support the most innovative entrepreneurial solutions to current social and AIESEC environmental challenges and to build a society where everyone can be Association Internationale des Etudiants en Sciences Economiques et a changemaker. Commerciales is the global youth network impacting the world through In 30 years, Ashoka has become the largest network of social entrepre- leadership development experiences. AIESEC has been facilitating youth neurs in the world (3000 social entrepreneurs in 80 countries). In 2007, leadership activities as well as international internships and volunteer Ashoka Belgium, member of the cluster France-Belgium-Switzerland, experiences for over 65 years, developing a global learning environment was launched and is now supporting 8 social entrepreneurs in Belgium. across 124 countries and territories. AIESEC is a global, non-political, Now, Ashoka is going even further by fostering co-creation activities independent, not-for-profit organization run by students and recent between social entrepreneurs, business and the public sector in order graduates of institutions of higher education. Their members are in- to have a larger impact and by giving to the next generation the key terested in worlds issues, leadership and management. competences to ‘change the world’.

AMCHAM BELGIUM BECI The American Chamber of Commerce in Belgium is one of the largest and Brussels Enterprises Commerce & Industry is the common name of the most influential business organizations in the country. Founded in 1948, Brussels Chamber of Commerce and the Brussels Business Federation. it has more than 500 members who together strive for a more com- BECI defends the individual and collective needs of the Brussels Enter- petitive and prosperous Belgium. AmCham Belgium is an independent prises and gives them advice and services. non-profit organization. In addition to US companies in Belgium, the Chamber’s members include local and other international businesses BRUEGEL operating in the country. Bruegel is a European think tank specializing in economics. Established AmCham Belgium plays a pivotal role in an evolving business environ- in Brussels in 2005, with the support of European governments and ment by focusing on three main areas of activity: advocacy, networking leading corporations, Bruegel is independent and non-doctrinal. Based and knowledge-sharing. The Chamber is the leading voice of US and on an innovative model that balances public and private inputs in its international companies in the public debate on issues such as the labor governance and funding, its mission is to improve the quality of eco- market and corporate taxation. AmCham Belgium provides their large nomic policy with open and fact-based research, analysis and debate. community of business professionals with the opportunity to network Through dual focus on analysis and impact, and dynamic relationships with with each other - and with policymakers. They also offer their members policymakers at every governance level, it has established itself as a vibrant a platform to learn from each other, share best practices and discuss laboratory for economic policies. Bruegel intervenes at various stages in po- issues affecting their industry. licy making: helping to set the agenda, contributing to fast-moving policy debates in real time, and evaluating policies to propose improvements. EBS 2014 PARTNER DESCRIPTIONS 206 EBS 2014 PARTNER DESCRIPTIONS 207

COLLEGE OF EUROPE EUROPEAN CONFEDERATION OF JUNIOR ENTERPRISES The College of Europe is a leading institution for postgraduate studies JADE, the European Confederation of Junior Entreprises, is a non-profit on European affairs. The students following the masters in European international umbrella-organisation of enterprises established and Economic Studies receive an extensive training in economic integration, managed by students. The network is currently composed of 14 Confe- quantitative analysis and EU affairs and gain specific competences on derations and Consultative Members from Europe, suming up 280 Junior topics such as innovation, trade, energy, lobbying, standardization and Enterprises. Junior Entrepreneurs are students who want to get practical the banking union. A specialization in ‘European Economic Integration experience during their studies by developing their own professional and Business’ focuses on the intersection between European Economic projects, experiencing unique learning opportunities in the business Integration and the changing business conditions for market opening world. The network offers them the benefit to exchange knowledge and and policy harmonization. It enables students to understand how busi- experience and also work together on international projects. ness reacts to decisions taken at an EU level and to predict and effecti- JUMP vely influence or challenge EU policies, therefore preparing for a career path at both a policy and business level. JUMP offers women practical tools to help them achieve their profes- sional and personal aspirations, and supports organisations that wish to DG EDUCATION AND CULTURE promote better gender diversity within their management. The Directorate General for Education and Culture (DG EAC) is the branch of the European Commission charged with Education, Training, Youth, Culture, LIVERPOOL VISION Multi-lingualism and Sport. Its activities, as concerns education and training, Liverpool Vision is the Mayor of Liverpool’s economic development com- are framed by the Education and Training 2020 strategy (ET2020), linked to pany. Its purpose is to generate jobs and investment in Liverpool, building the Europe 2020 strategy, designed to promote growth and jobs in Europe, on the impressive growth in the city economy over the last fifteen years. as well as contributing to the development of skills for the labour market It integrates economic development and business and enterprise support and to foster innovation. In the field of education and training, DG EAC is designed to accelerate the city’s growth and build a sustainable economy. responsible for the development of evidence-based policy and the mana- Helping Liverpool businesses boost their international trade is an integral gement of initiatives in support of education and training across Europe, part of Vision’s task. The company is the key delivery body for the Interna- to complement and support actions by Member States, most notably the tional Festival for Business 2014 and is carrying out a formal monitoring Erasmus+ programme, the European Institute of Innovation and Techno- and evaluation exercise, to measure the Festival’s economic impact. logy (EIT) and the Marie Skłodowska Curie Actions. The main responsibility MEDTECH EUROPE is to support Member States in developing coherent policies for schools, vocational education and training, higher education and adult education; Medtech Europe is an Alliance of European medical technology industry to develop policies and instruments for skills and qualifications supply and associations. It was founded by EDMA, representing the European in recognition, to support international cooperation and policy dialogue, and vitro diagnostic industry, and Eucomed, representing the European to drive the modernisation of education and training systems, including by medical devices industry. promoting stronger links with the business sector. The Alliance was established to represent the common policy interests of its members more effectively and efficiently. MedTech Europe’s -mis GLOBAL PETER DRUCKER FORUM sion is to make value-based, innovative medical technology available The Global Peter Drucker Forum is an international platform to discuss to more people, while supporting the transformation of healthcare the future of management and its responsibility in society, organized by systems onto a sustainable path. To achieve this goal, MedTech Europe the Peter Drucker Society Europe. The non-profit organization - located promotes a balanced policy environment that enables the medical tech- in Vienna, Austria- is a practitioner-lead, multi-stakehoulder group that nology industry to meet the growing healthcare needs and expectations builds on Peter Drucker’s fundamental ideas and ideals with the aim of its stakeholders. of contributing to the evolution of management as a vital function of modern society. This year on November 13-14, the Global Peter Drucker Forum will take place in Vienna for the 6th time to gather some of the key leaders and management thinkers from all corners of the globe to discuss their views relating to the subject of The Great Transformation- Managing our Way to Prosperity. EBS 2014 PARTNER DESCRIPTIONS 208

NESTLÉ Nestlé is the world’s leading nutrition, health and wellness company. Our mission of «Good Food, Good Life» is to provide consumers with the best tasting, most nutritious choices in a wide range of food and beverage categories and eating occasions, from morning to night.

THINKYOUNG ThinkYoung is the first think tank that focuses on young people. It was founded in 2007 and has offices in Brussels, Geneva and Hong Kong. It is Message to the next a not for profit organization, with the aim of making the world a better place for young people by involving them in decision making processes European Parliament 2014-2019 and by providing decision makers with high quality researches on youth’s conditions. ThinkYoung carries out researches, surveys, documentary films and policy proposals focusing on five fields of action: entrepreneur- ship, education, EU-Asia relations, EU enlargement and environment.

TRANS-ATLANTIC BUSINESS COUNCIL The TABC is a cross-sectorial business association representing 70+ global companies headquartered in the U.S. and EU. We work with com- panies across multiple sectors and policy levels, including the strategic level with the TransAtlantic Business Dialogue (TABD), an executive advisory group within the Trans-Atlantic Business Council which brings together C-suite executives and high level government officials. The TABC is the main business interlocutor to both the U.S. government and European Commission on international trade and investment issues. We stand out as the only transatlantic business organization uniquely placed to provide one voice for EU and U.S. companies in the Transatlan- tic Trade and Investment Partnership (T-TIP).

The business community’s vision for the EU Picture a Global Europe The business community’s vision for the EU Message to the next European Parliament, 2014-2019

Europe is at a turning point

Europe has come through five difficult years when In this document, BUSINESSEUROPE therefore and flourish in the five years to 2019. It’’s now time A sense of ambition … crisis management has been top of the political paints a positive picture of what is possible if the EU for Europe to regain its position on the world stage, agenda. Millions of working age EU citizens have lost takes a different, more outward looking approach to confidently competing with international partners and In an ambitious scenario, where we realise our full their jobs. Companies have closed and those that policy-making in the five years ahead. We envisage offering prosperity to its citizens. Now is the time for growth potential of over 3%, the EU can add remain in business are operating in difficult market a scenario where a newly competitive Europe is a global Europe. 1.4 million jobs a year to 2019. A more competitive conditions. Because of the crisis, Europe’’s politicians capable of reclaiming its place on the global stage, economy can enhance inward investment. 20 million have focused internally, working at national and with business creating jobs and growth and citizens A sense of potential … European jobs, or one in every ten, already depend European levels to bring stability and save the Euro. experiencing the benefits. We offer a vision to on EU exports according to the Commission, and this For five years, they have looked inward. But there European Parliament candidates of what could be At the end of the next five year political cycle, the EU is a base to build on. The EU can and should remain is light on the horizon and, with decisive action to achieved as we move towards 2019. But we must see will likely only be the third largest world economy the world’’s largest exporter of manufactured goods enhance growth, European policy makers can secure the urgency and take resolute action without delay, after the United States and China. The EU must and its reputation as a hub of research and innovation a prosperous future for citizens if they create a at European and at national level, to make this vision therefore raise its level of ambition if it is to renew can be cemented. Business and citizens can prosper business environment where companies can thrive take shape. its position as a global player of substance. It must and the EU can be positioned at the heart of and become more competitive on global markets. build on its core strengths and optimise its place in a vibrant global economy. A sense of confidence The EU, through the single market in particular, global supply chains. Official estimates suggest the can help sustain a unique and vibrant EU-wide Europe is at a turning point. The efforts made already adds at least 5% on average annually to the EU will grow at between 1 and 2% annually in economy and society. in the aftermath of the crisis are starting to pay GDP of member states. This translates to an average the years to 2019. But if member states put in off, however, unemployment –– especially youth benefit of over €€1,250 a year to every EU citizen. We place structural reforms that reflect European The business community is committed to delivering unemployment –– remains at an unacceptably high can build on this if we act quickly and make the policy best practice, winning the global competition for a globally competitive Europe to boost growth and level. Restoring competitiveness is key. But if changes that will move us forward. investment, annual growth can potentially reach job creation … We call on the EU policy community necessary policy changes are not made, we will above 3%. If the EU institutions pursue the right to put in place the necessary framework to make continue to fall behind in the global economy. Turning from internal to external challenges policies, we can be more optimistic about our this happen. Therefore, we urge policy-makers to make prospects. We can - and must - close the gap competitiveness the overarching policy goal for the Now is the time for the EU to look outward. In with competitor economies and provide quality next political cycle. Europe can make it if the right 2014, economic growth is slowly returning to many employment opportunities, welfare and services policy choices are made. We have a real chance to European countries and it seems that the worst is to all EU citizens. regain lost ground, provided we do not repeat past behind us. Still, this is not the time for mistakes that brought us where we are. complacency. While the EU has been steadying its ship, other parts of the world have forged ahead economically and will continue to grow

Emma Marcegaglia Markus J.Beyrer President Director General

2 3 Picture a Powered Europe Picture an Innovative Europe

WHERE… WHERE… EU energy prices become signi cantly more EU research investment reaches competitive a minimum of 3% of GDP EU sets realistic and achievable climate EU digitalisation accelerates change targets to world-beating levels THIS MEANS… THIS MEANS…

During the next ve years, the EU must eectively Once the cradle of technological, economic and social resolve the challenge of high energy prices. The innovation, Europe is now lagging behind. In the digital cost of energy must be brought back in line with area for example, Europe has dropped from world our major competitors like the United States, where leader to second tier player in only a few years. During shale gas continues to drive prices lower. Supply the next ve years, the EU must regain lost ground. security must become less of a concern and the EU European industry must be at the forefront of a new energy market must become more interconnected, digital revolution, which will profoundly transform to balance production and consumption of energy its manufacturing and services sectors, and boost and encourage competition. data driven innovation, which adds billions of Euro to GDP. To take advantage of the opportunities EU leaders must set a climate target that makes sense provided by cloud computing, data analytics and for the continent as part of a global framework to machine to machine technologies, the EU must have address climate change, and without undermining a regulatory framework that stimulates innovation European competitiveness. The European Union cannot and ICT investment throughout the economy. be a lone front runner. It must take account of the results of international climate negotiations to set Retail prices of energy in 2012. EUR/MWH, industrial consumers The EU’s re-established role as a global innovator will R&D intensity as % of GDP 160 the right level for its greenhouse gas emissions Retail prices of electricity trigger a virtuous circle of productivity gains, growth 140 3.5 reduction ambitions. Retail prices of gas and job creation. Commercialisation of innovation will 2000 120 3.0 also increase as product solutions are developed across 2012 100 2.5 the continent in line with increased investment in 80 2.0 research and development and the protection of 60 1.5

40 intellectual property rights. Europe’s business and 1.0

20 citizens can work and live in a much more dynamic, 0.5

0 technology driven world region. 0.0 Japan EU China India USA Japan USA EU China

Source: European Commission Source: European Commission

4 5 Picture a Competitive Europe Picture a Talented Europe

WHERE… WHERE… EU regains lost competitiveness and attracts EU develops the world’s most dynamic, new jobs and investment skilled and internally-mobile workforce EU accounts for a growing share EU adds at least 1.4million jobs each year of exports from developed countries and responds to social challenges THIS MEANS… THIS MEANS…

During the next ve years, the EU must signi cantly During the next ve years, the EU must complete improve its competitiveness, and hold its own against the labour market reforms needed to encourage both developed and emerging economic blocs around employment and productivity growth. Europeans need the world. European products and services must open, dynamic labour markets supported by much become increasingly sought after on world markets, greater employment exibility, employee mobility and serving the needs of a growing and increasingly cooperation between national administrations. Tax prosperous global population. and bene t systems must be modernised to eradicate unemployment traps and better support citizens to nd The EU can remain the world’s largest exporter of rewarding work. manufactured products if industrial competitiveness improves and industry reaches 20% of GDP. This A renewed focus on education, training and work-based requires better industrial governance in all EU learning must ensure that citizens, especially young institutions to ensure that competitiveness is a priority Europeans, have the skills needed to match companies’ and main objective in all policies. Jobs and investment needs in expanding elds like industry, data and lost to other world regions can be re-shored to Europe, technology. Responsive, aordable social protection if the right investment conditions are put in place. Foreign Direct Investment, net inflow, current billions $US systems are part of the solution, and pension systems Mean student performance in Maths/Reading/Science score OECD PISA study This requires reductions in both the tax and regulatory must be nancially viable to ensure fairness between

2009 burdens across the EU, as national governments 1200 generations and support a growing older population. 2012 improve the stability of their public nances and 1000 Europe’s business and citizens will bene t from this introduce growth enhancing structural reforms. 800 new employment environment where up to 1.4 million 650 600 Business and citizens will bene t from increased inward jobs are added each year. 600 400 investment in Europe and from European companies’ 200 550 ability to win global market share. 0 500 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 -200 450 China- KoreaJapan EU USA EU China USA India Japan Shangai Source: United Nations Source: OECD

6 7 Picture a Uni ed Europe Picture a Resilient Europe

WHERE… WHERE… EU single market develops further to EU completes the banking union, restoring enhance growth access to credit at a ordable prices across Europe EU progresses an ambitious international trade agenda EU public debt average falls below 80% GDP, reducing the burden on the shoulders THIS MEANS… of future generations During the next ve years, the single market must THIS MEANS… develop to enhance both internal and external trade. EU funding must be directed into competitiveness During the next ve years, the EU must move beyond enhancing investment such as cross-border energy, the nancial crisis and make huge strides to protect transport and digital infrastructure, enabling itself against future nancial and economic shocks. cooperation between countries, supply chain integration The banking union must be completed in a reinforced and enhanced internal EU trade. Economic and Monetary Union, and the European nancial sector must be in robust health and less Single market rules must be better enforced to create 1 fragmented. Access to credit for companies must market opportunities for companies in all sectors. Using improve, as investment increases in line with the platform of a strengthened single market, the EU regained condence. must accelerate its external trade agenda in a spirit of reciprocity. This means concluding an ambitious trade Alternative sources of company nance, such as venture partnership with the United States (TTIP), oering huge capital, should be more widely available to decrease opportunity in terms of growth and job creation on both dependence on traditional bank lending. Governments sides of the Atlantic. Share of world exports, % of total across the EU must come to grips with their public Bank lending interest rate divergence, Euro Area 2.0 nance challenges and divergences between national 1.8 A trade deal giving greater access to the Japanese economies across the continent must decrease. With 1.6 30 market should also be concluded, and the EU needs 2002 falling public debt, stability of the EU and market 1.4 25 1.2 to explore further trade possibilities with emerging 2012 condence will be further strengthened. Business and 20 1 economies in Asia, South America and other regions. 15 citizens will benet from a stable economic environment 0.8 0.6 10 and invest more condently for the future. 0.4 5 0.2 0 0 EU* China USA JapanIndia 201 1 201 0 201 2 201 3 2002 2003 2004 2005 2006 2007 2008 2009 Source: United Nations *Not including intra-EU exports Source: Business Europe calculations from ECB data

8 9 Picture an Entrepreneurial Europe Picture a Global Europe

WHERE… EU becomes best global bloc in which Powered to start, operate and grow a business EU takes a smarter approach to regulation, enhancing growth and investment Innovative THIS MEANS… Competitive During the next ve years, the EU must become widely recognised as the best location in which to do business worldwide. SMEs and start-ups must thrive, supported Talented by a healthier investment environment and increased consumer demand. Inward investment to the EU in areas like innovation needs to be substantial and the Uni ed regulatory burden on business across Europe has to be tangibly reduced. Resilient More EU countries must move up the World Bank rankings for ease of doing business so that the regional average outstrips its current position of 38 Entrepreneurial out of 183 countries tracked worldwide. The average cost of starting a business in the EU, currently almost double that of the US, must be reduced. This requires a sharp focus on smart regulation to cut red tape and Cost and time to start a business in 2013 European business believes in the future of Europe. 50 % capita income to start business competitiveness-enhancing public policies. Business 45 and citizens will bene t from a renewed entrepreneurial 40 Days needed to start a business BUSINESSEUROPE is convinced that by acting together in the environment. 35 European Union, our economies and societies are stronger. European 30 25 companies want to invest in Europe and throughout the world. EU 20 policy-makers must help business create the jobs, investment 15 and opportunity that will secure our global future by urgently 10 implementing competitiveness, growth, and employment enhancing 5 0 policy changes throughout Europe. USA China EU JapanIndia

Source: World Bank

10 BUSINESSEUROPE is the leading advocate for growth and competitiveness at European level, standing up for companies across the continent and campaigning on the issues that most in uence their performance. A recognised social partner, we speak for all-sized enterprises in 35 European countries whose national business federations are our direct members.

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Italy Latvia Lithuania Luxembourg Malta Montenegro EUROPE’S COMEBACK: Norway Poland Portugal Portugal Rep. of San Marino Romania DIGITAL OPPORTUNITIES FOR COMPETITIVENESS AND GROWTH Serbia Slovak Republic Slovenia Spain Sweden Switzerland

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EU Transparency register 3978240953-79 FOREWORD

CONTENTS

3 FOREWORD 4 INTRODUCTION 6 ACCELERATING EUROPE’S COMEBACK 8 EXECUTIVE SUMMARY 10 THE BUSINESS AGENDA FOR EUROPE: THE GROWTH AND COMPETITIVENESS CHALLENGE 14 THREE KEYS TO ADDRESSING THE WIDENING EU COMPETITIVENESS GAP Emma Marcegaglia, 16 DIGITAL DISRUPTION: A CATALYST FOR EU GROWTH AND COMPETITIVENESS President, 24 THE DIGITAL RE-INDUSTRIALISATION OF EUROPE BUSINESSEUROPE 26 MANUFACTURING 28 BANKING 30 ENERGY AND UTILITIES Accelerating the digitalisation of the economy is essential It is time for European policies to become much more 32 PUBLIC SERVICES to improve European competitiveness. The report published proactive. We have a lot to offer as a region. Many 34 HEALTHCARE by Accenture on the occasion of the 12th European Business entrepreneurs and SMEs are keen to develop their potential. Summit identifies the challenges to be met in order to do so. But they need a supportive environment to be successful. 36 SEIZING THE OPPORTUNITY BUSINESSEUROPE was delighted to collaborate on this effort. 38 BUSINESS RECOMMENDATIONS The European Union aims to ensure that 20 percent of 40 POLICY RECOMMENDATIONS The European economy is starting to recover. But Europe its GDP is generated by industry by 2020. In order to has not yet fully recovered from the crisis. “Business as achieve that, Europe must stop regulating itself to death. 40 IMPROVING THE REGULATORY ENVIRONMENT FOR DIGITAL UPTAKE usual” is simply not an option if we want more growth It must unleash its innovation potential and accelerate the 41 ADDRESSING THE DIGITAL SKILLS ISSUE and more jobs for European citizens. We have to make the digitalisation of its economy. Financial resources are limited. 42 FOSTERING GROWTH AND INNOVATION THROUGH ENTREPRENEURSHIP necessary reforms to regain the ground lost compared to They must be used for smart, future-oriented public and 44 THE NEED TO MEASURE PROGRESS AND IMPACT—A DIGITAL INTENSITY INDEX key competitors on world markets. private investment. This will lead to jobs with a real future.

46 THE LAST WORD We suffer from persistent unemployment because of 48 ABOUT THE RESEARCH excessive taxation and regulation, constrained access If we want to have more growth and 48 ACKNOWLEDGEMENTS to finances, high energy prices, insufficient innovation, create more jobs, a reactive agenda inadequate education and training and remaining labour 49 APPENDIX markets rigidities. is not enough. Europe must act now. 50 EU DIVERSITY: COUNTRY ANALYSIS UNVEILS A VARIED AND CONTRASTING LANDSCAPE There is no time to waste. 52 GERMANY Over the past five years, Europe focussed on a defensive or reactive agenda. It brought badly needed economic 54 UK stabilisation. While we were repairing our economic 56 FRANCE system, the rest of the world did not stand still. Instead, 58 ITALY they made structural reforms, invested in infrastructure, 60 SPAIN machinery, skills and innovation. They worked hard to 62 BELGIUM make the best of information technologies and improve their competitiveness. 64 RESEARCH RESULTS BY COUNTRY 72 REFERENCES

3 INTRODUCTION

Jo Deblaere, COO and Group Chief Executive-Europe, Accenture

There is a palpable sigh of relief among EU business leaders The vast majority of businesses see the potential in digital that growth is returning. However, we must not make the to support growth. But in many cases, their focus is still too The issue of how to restore competitiveness and growth mistake of conflating this more optimistic outlook with heavily on using digital investments to drive efficiencies, to the European Union (EU) is a crucial one for all involved: Europe’s competitiveness. The EU lags its competitors on rather than on making their products and services digital. productivity and on crucial aspects of innovation. And the That balance must reverse. And a more aggressive and the region’s businesses, governments and citizens alike. While recent economic crisis has set efforts back, so now is the ambitious approach to digital adoption is needed to build important steps to that end have been taken over the years, time to accelerate our return to competitiveness. on current momentum and capitalize on the numerous much more must be done to move the region forward and assets Europe already has that are prerequisites for digital The following report is designed to contribute to that transformation. keep it from slipping further behind other economies such effort. Based on research jointly conducted by Accenture as the US and China. in collaboration with BUSINESSEUROPE and the European That is where new thinking and actions on regulations can Business Summit (EBS), it explores the on-going economic help. EU business leaders in our research agreed that to pave challenges Europe faces and proposes tangible, practical the way for the digital transformation of Europe, policy steps leaders can take to address critical drivers of makers should focus on efforts to create a supporting competitiveness. regulatory environment for investment in technology, innovation and digital infrastructure; tackle the ‘digital The solution to the challenge is neither easy nor simple. skills issue’ by addressing both the shortage of digital However, according to EU business leaders participating in skilled people and the reskilling of workers displaced by our research, concerted effort focusing on three key areas automation; and encourage the development of new could help considerably: smarter regulation, innovation businesses and a culture of entrepreneurship to facilitate resulting in the creation of new products and services, and the creation of new jobs. the adoption of new technologies to drive productivity. The development and implementation of digital technologies, Accenture would like to thank BUSINESSEUROPE and the in particular, will play a very important role. EBS for their support and assistance with this important research. We hope that, through our combined efforts and Digital is fundamentally reshaping individual organisations insights, we have been able to contribute substantively to and disrupting entire industries. And digital technologies the conversation about how to re-energise the EU economy. offer great promise in addressing the dual challenges of productivity and innovation—areas in which the EU is rapidly falling behind other regions and countries.

4 5 BUSINESS LEADERS SAY DIGITAL TECHNOLOGIES ARE IMPORTANT OR CRITICAL TO BOOST:

ACCELERATING 96% EU competitiveness 93% EU economic growth 75% EU job creation EUROPE’S THE EU HAS A STRONG PERFORMANCE IN DIGITAL TECHNOLOGY ADOPTION… 96% 59% 47% 41% COMEBACK Broadband Mobile Population Accessing coverage broadband purchasing Government penetration online services online

2013 2014 …BUT WILL LAG BEHIND THE U.S. AND CHINA IN IMPLEMENTING DIGITAL TECHNOLOGY

46% 60% 61% 47% EU is EU is Expect EU economy The EU is Competitiveness Now In 3 years Now In 3 years to improve over next internationally of EU will increase behind behind three years competitive over next three years China 38% 50% the U.S. 61% 53%

…AND MUST URGENTLY CONSIDER MORE FOCUS ON DIGITAL INNOVATION AND GROWTH

PRIMARY FOCUS 62% 63% OF DIGITAL 60% 40% Digital will drive Fear losing customers INVESTMENT: Driving process Product/Service major change in if they do not embrace efficiency innovation their industry in digital during this time and growth next 12 months

DIGITAL PRODUCTIVITY, ENTREPRENEURIAL INNOVATION AND SMART REGULATION ARE KEY TO FUTURE EU SUCCESS: Develop and implement new Increase productivity ways to serve customers and reduce costs through multiple channels through automation and new production methods Use analytics and real time Become a disrupter in your own information to improve industry by selling fundamentally financial performance, better new products and services, created control the business and in new ways increase speed to market

Improve the regulatory Address the digital Foster growth and environment for digital skills issue through innovation through uptake education, training entrepreneurship and mobility

6 7 EXECUTIVE SUMMARY

Improving economic conditions are Business leaders and policy makers need to urgently address Yet these organizations have only scratched the surface of education and training programs, as well as on enhancing two critical areas of competitiveness—productivity and what is possible. To sustain and build on this momentum— the mobility of qualified talent within, and into, the EU. fuelling renewed optimism among innovation—while creating the regulatory environment and rise to the level of other economies—businesses and And they must further develop policies that nurture the business leaders that the European needed to help the EU compete on a global basis. A powerful governments in the EU must create an environment in which current and coming generations of entrepreneurs and start- lever to that end are digital technologies, including digital technologies can flourish. ups that will play a central role in Europe’s recovery through Union (EU) is finally on the road to “connected everything,” or the internet of things; social boosting innovation, the launch and development of new recovery. And at an objective level, it media; mobility; big data analytics; and cloud. These Businesses must embrace new principles and capabilities businesses and the creation of new jobs. technologies can both help boost productivity by automating that enable them to fully exploit digital’s potential. At a is. EU forecasts expect the euro area and streamlining business processes to make them more high level, this means not just applying digital technologies Businesses and governments alike also will need a way efficient and increase output per employee, as well as to current offerings and business models to incrementally to understand how effectively they are executing their to grow 1.5 percent in 2014 and 2.0 foster growth through the creation of new products, services improve them. Rather, it means thinking completely digital initiatives to illuminate what has worked and percent in 2015, on the back of two and business models that appeal to customers in domestic differently about the business and what it could achieve: where opportunities exist. Thus, a final key to success is i and foreign markets alike. identifying the new customer-driven outcomes that digital a methodology that measures the impact of digital on straight years of decline or flat growth. makes possible, considering how the company’s business EU competitiveness—both from a country and industry The EU is actually in a favourable position to capitalize on and operating models need to change to deliver these new perspective—against which progress can be evaluated But these more promising numbers and executive digital’s potential. Its strong legacy of innovation, education outcomes, and then defining the combination of digital and quantified over time. confidence mask underlying problems that continue to system, and entrepreneurial spirit—not to mention significant and traditional technologies, operations, and information challenge Europe’s competitive position in the global adoption to date of digital technologies by consumers and required to realise these outcomes. Making this mindset Restoring growth and competitiveness to the economy. Projected EU growth still has not reached businesses alike—give the region a robust foundation on shift is fundamental to putting digital technologies and EU economy will not be easy, as significant historic levels, and it trails by a wide margin the estimates which to build. In fact, examples abound of organizations information at the heart of the business so they can drive for emerging markets and the US. Furthermore, European across the EU—in manufacturing, banking, energy, public substantially greater productivity and internal efficiency challenges still must be addressed. However, unemployment remains stubbornly high—well above that service, and healthcare—that already are using the power (and, as result, greatly lowered costs), as well as new levels digital technologies offer significant promise as in China and the US—which threatens to dampen any of digital to help them save millions of euros in operating of innovation that generates more robust growth. a tool to help the EU rebuild its economic future. momentum the region can muster. The reality is that while expenses and launch new businesses generating millions of The development and deployment of digital conditions in Europe certainly are more positive than they euros in new revenue. These enterprises provide a glimpse For their part governments, working in concert with were a year or so ago, they still do not compare favourably of how these technologies can dramatically improve business businesses, must address a number of key policy and technologies at scale to address two of the critical when viewed in the broader global context. In fact, rather performance and, in the process, transform industries and regulatory issues to help pave the way for increased elements of competitiveness—productivity and than narrowing, the gap in Europe’s competitiveness with entire economies. development and deployment of digital technologies. For innovation—coupled with the implementation other major economies is forecast to grow. instance, they must modernise and harmonise country- of new policies and regulations that foster the specific and cross-border regulations to encourage the widespread adoption and use of such technologies, uptake of digital technologies and solutions at scale. They need to focus on reducing unemployment and closing can serve as a powerful catalyst for transforming critical digital skills gaps through investments in new the EU economy.

At the root of the challenge are PRODUCTIVITY INNOVATION REGULATION three main factors: The EU is forecast to lag behind EU R&D intensity (as a The fragmented regulatory the US and China in labour proportion of GDP) is behind environment is making it productivity growth (real GDP the US and, for the first time, difficult for companies to boost growth per person employed). China surpassed the EU in 2012. productivity and innovation through the adoption of digital technologies at scale.

8 9 THE GROWTH AND COMPETITIVENESS CHALLENGE

As European Union (EU) executives view the business Business leaders also are remarkably positive about the landscape and shape their strategies for the future, they are ability of the EU to compete, with 61 percent of respondents feeling a growing sense of optimism about the prospects indicating they considered the EU to be competitive THE BUSINESS for growth in the EU. For example, in the recent Accenture internationally.2 Furthermore, when asked how they expect survey of business leaders from across the EU conducted the international competitiveness of the EU to evolve in for this report, 53 percent of respondents believed the the next three years—assuming the current level of actions economies of the EU member states would improve in by businesses and policy makers—three quarters of AGENDA FOR 2014. A higher proportion (60 percent) also believed that respondents (74 percent) stated their confidence that the the EU economy would continue to improve in the next EU’s international competitiveness will at least remain at three years—a major increase over the 46 percent who this level, with almost half of all respondents (47 percent) held such a view last year (Figure 1). While this view confident it will increase in the next three years (see Figure 2). EUROPE: is consistently held across most EU economies, there are divergent opinions in France and Belgium, where Figure 2: Based on the current level of actions by respondents were less positive (38 percent and 43 percent, businesses and policy makers, how do you expect respectively).1 These survey findings echo official economic Europe’s international competitiveness to evolve in forecasts for the EU, which see a continuation of the the next 3 years? economic recovery, a strengthening of domestic demand, Europe’s international competitiveness substantial improvements in public finance, and gathering will increase in the next 3 years momentum expected in investments.ii 27% Europe’s international competitiveness will decrease in the next 3 years Figure 1: How confident are you about Europe’s 47% economic growth prospects in the next three years? Europe’s international competitiveness will remain the same in the next 3 years 26% 7 3

Source: Accenture European Business Summit Survey 2014 46% 53 43 60%

33 Very optimistic Optimistic 31 Neutral Pessimistic 18 6 3 3 Very pessimistic 2014 2013 Source: Accenture European Business Summit Survey 2014

1 Appendix: Q2 2 Appendix: Q3

10 11 This confidence, however, belies underlying problems that The US, in particular, is gaining momentum, fuelled by Figure 4: GDP growth per head – EU, United States, continue to plague the EU’s economies. Modest EU growth low energy prices, greater labour market flexibility, and China and world 2011-2016. rates have not yet returned to historic trend levels and, in greater openness to innovation. For instance, research fact, still fall short of the higher growth rates forecast for and development (R&D) investment in the US has been % Percentage change in real GDP per head 10 the BRIC economies as well as mature markets (see Figure outgrowing that in the EU significantly— 8.2 percent 8.9 3). The International Monetary Fund (IMF) forecasts average versus 6.3 percent growth compared with the previous 8 7.3 7.2 6.9 6.6 6.5 iv developed-economy growth in 2014 at 2.2 percent, nearly year (above the global average of 6.2 percent). This 6 double that forecast for the EU.iii Other forecast data momentum is also evident in higher productivity growth. highlight the continuing growth gap in the next few years In 2013, productivity—output per hour worked—grew 4 v 2.1 with competing economies such as the United States and one-third faster in the US than it did in the EU area. 2.0 1.8 1.8 2.0 2 1.7 1.1 1.6 1.7 China (see Figure 4). Additionally, with few exceptions, 1.4 1.4 0.9 1.4 unemployment is projected to remain stubbornly high In other words, while the growing optimism of EU business 0 1.1 -0.6 -0.2 1.0 1.3 2011 2012 2013 2014 2015 2016 across the EU member state economies, well above that leaders is welcome, as is the forecast of a modest return to -2 of the US and China, during the next several years (see growth, significant challenges remain when one places this Figure 5). Economic recovery is expected to lead to only a economic improvement in the wider context of competing China World United States of America EU27 minor positive impact on employment in 2014, but a more economies on the global stage. Source: Economist Intelligence Unit Country Database 2014 visible impact in 2015 and 2016.

Figure 5: Unemployment rate in EU, United States and Figure 3: GDP growth: Percentage change in real GDP, over previous year. China 2011-2016.

1.8% % Official unemplyment as a percentage of total labour force 12 2.3% 11.1 11.0 10.6 10.7 10.3 2.9% 10 9.7 Russia 1.5% 8.1 8 8.9 7.2 6.9 6.0% 6.5 6.5 6.4 India 6.1 4.9% 6 6.4 6.1 7.2% 5.8 5.5 4 China 7.7%

3.0% 2 US 1.9% 0 2.7% 2011 2012 2013 2014 2015 2016 UK 1.9% China United States of America EU27 0.7% Source: Economist Intelligence Unit Country Database 2014 Spain -0.2%

0.5% Italy -1.9%

1.4% Germany 0.5%

0.8% France 0.2%

-4.0 -2.0 0.0 2.0 4.0 6.0 8.0 10.0

% real change pa 2014 forecast 2013 data Source: The Economist Intelligence Unit 2013 data and 2014 forecast

12 13 THREE KEYS TO ADDRESSING THE Indeed, productivity is a major challenge for EU economies. “The nation that goes all-in on innovation today Some interesting trends emerge when you consider While labour productivity growth (real GDP growth per will own the global economy tomorrow.” research and development (R&D) expenditure—another WIDENING EU COMPETITIVENESS GAP person employed) has been recovering in the EU with key indicator of innovation in an economy. The EU has set ix a 0.5 percent growth in 2013, and 1 percent and 1.2 — Barack Obama, President of the United States a headline target of 3 percent of EU GDP to be invested ”A competitive economy is an economy with percent growth forecast for 2014 and 2015 respectively, in R&D by 2020, as part of Europe 2020 Strategy. Yet a consistently high rate of productivity growth. a comparison shows productivity growth below that in the Despite some areas of weakness, the EU boasts pockets comparing R&D intensity (R&D expenditure compared to The EU must outperform its competitors in terms United States in the forecast period (see Figure 6). China’s of innovation capability4—especially in Sweden, Denmark, GDP) for the United States, China and the EU is striking. of research and innovation, information and labour productivity, while still below that of the EU, is Germany and Finland—that match and exceed many China in 2011 already had a higher R&D intensity than Italy, viii communication technologies, entrepreneurship, forecast to grow at four times the EU rate in 2014. countries globally (see Figure 7). Internationally, the EU Spain and even the United Kingdom, and has been growing continues to compare favourably to the leading economies its R&D investment at about 18 percent annually in the past competition, education and training.” Figure 6: Labour Productivity growth in percent for (including Australia, Canada and all BRIC countries, which 10 years. At current investment rates, China’s total spend on EU, USA, Japan and China. —The European Commissionvi the EU leads). However, , the US and Japan R&D is expected to surpass that of the U.S. by about 2022.xii have a performance lead in innovation over the EU. In 2013 2014 Forecast 2015 Forecast While the EU is slowly recovering from the recession and addition to having a relatively larger skilled workforce than Of course, regulation continues to be an on-going challenge maintains a strong legacy position in a number of key EU 0.5 1.0 1.2 the EU, these three countries’ collaborative knowledge- within the EU business community as well—particularly as industries (including Pharmaceuticals, Aerospace, Testing USA 0.9 1.4 1.6 creation between public and private sectors is better it applies to digital technologies. As mentioned, 41 percent and Control Instruments and knowledge-intensive servicesvii), Japan 1.2 1.1 1 developed and enterprises in these countries invest more of executives said smarter regulation would most improve x 5 the Eurozone crisis has slowed the recovery process further. China* 7.1 4.1 NA in research and innovation. EU competitiveness in the next three years. An even France 0.6 0.6 1.2 greater percentage—46 percent each—indicated excessive Thus, the gap in competitiveness with other major economies Figure 7: Global innovation performance. globally has continued to grow. Germany -0.1 1.2 1.4 regulation and lack of adequate EU policies due to the Italy 0.8 0.4 0.7 fragmented landscape of Europe were impeding the South Korea 0,740 Policy makers, business leaders, academia, non-governmental Spain 2.1 1.0 0.6 development of digital technologies in the EU. These were the two most frequently cited among all the prospective bodies, and other interest groups have been debating—and United Kingdom 0.8 1.2 1.4 United States 0,736 6 searching for—responses to the challenges of growth and challenges covered by the survey. Perhaps an area of Productivity growth below that of the USA Japan 0,711 job creation in the EU. The survey carried out for this report greater concern is the general lack of awareness among Productivity growth above that of the USA highlights what business leaders believe would help the EU 0,630 the business community towards EU policy on digital with China data: Conference Board Total Economy database, 2014 80 percent of respondents being either unaware of the most. When asked which initiatives would most improve Source: EU Eurostat Economic Forecast, February 2014 Canada 0,497 EU competitiveness in the next three years, leaders cited Digital Agenda for Europe or having no awareness of the Australia 0,389 smarter regulation (41 percent), innovation resulting in objectives and content. the creation of new products and services (40 percent), and China 0,275 the adoption of new technologies to drive productivity The main conclusions from this is clear: To prevent the India 0,207 (35 percent) as the top-priority initiatives. Other notable gap in European competitiveness from growing and to initiatives included easier access to credit and financing Russia 0,191 potentially begin closing it, business leaders and policy makers will need to urgently address two critical areas (34 percent), cheaper energy resources (33 percent), better Brazil 0,178 education and training of the workforce (33 percent), of competitiveness—productivity and innovation—while South Africa 0,105 and less-expensive and more flexible labour resources creating the regulatory environment needed to help the EU compete on a global basis. (31 percent).3 0,000 0,200 0,400 0,600 0,800 1,000 Source: Innovation Union Scoreboard 2014, Executive Summary

4 Innovation capability index measurement goes beyond R&D expenditures and includes other factors like human resources, research systems, public‐ private co-publications and intellectual assets. 5 Appendix, Q5 3 Appendix: Q5 6 Appendix, Q17

14 15 A CATALYST FOR EU GROWTH AND COMPETITIVENESS

A disruption of societies, industries and economies is the next three years.7 With the impact of traditional levers underway as a result of the emergence and adoption of such as fiscal and budgetary policy currently limited, the EU digital technologies. These include the internet of things, finds itself in a unique set of circumstances in which digital DIGITAL mobile computing, business analytics and big data, cloud, presents itself as a powerful lever that can be effectively social media and other technologies like connected devices used to bridge the ever-widening competitiveness gap. and sensor networks that have both reached critical mass Digital technologies can make processes more efficient and are working together to define the digital world (see and reduce operating costs while creating substantial new DISRUPTION: “Five key digital technologies”). They are forces of change, growth opportunities through innovation in products, creating opportunities that previously were either technically services and new ways of reaching customers. impossible or uneconomical. In fact, examples abound of how connected vehicles, connected workers, digital factories, Furthermore, business leaders expect digital to have an intelligent pipelines, smart grids and many other applications immediate and profound impact on their industries in of digital technologies are transforming products and services the short term. Sixty-two percent of respondents believe and the way people work. that digital will result in major change or a complete transformation of business models in their industry in In fact, an overwhelming majority of business leaders believe the next 12 months, and almost two-thirds (63 percent) digital technologies will play an important or a critical role are concerned they will lose customers to competitors if in boosting EU competitiveness (96 percent), EU economic they do not embrace technology in that timeframe (see growth (93 percent), and EU job creation (83 percent) in Figure 8).

Figure 8: Impact of digital technologies on industry business models in the next 12 months and concerns about losing customers if businesses fail to embrace digitally transformation over this period.

82% 77% 77% 74% 71% 72% 62% 63% 62% 58% 53% 52% 49% 46% 45% 42%

Total Belgium France Germany Italy Spain UK Other EU countries Complete transformation or major change Very concerned or somewhat concerned Source: Accenture European Business Summit Survey 2014

7 Appendix: Q7

16 17 Yet despite executives’ enthusiasm for digital, most European Even as they express enthusiasm for digital’s ability to help While Europe’s business leaders expect to see China’s ability The education system in the EU is clearly considered to be a companies are not fully capitalizing on the full potential of improve EU competitiveness, business leaders fear the EU to develop and implement digital technologies power ahead competitive strength. In fact, surprisingly, two out of three digital. For instance, the major focus of executives’ digital will struggle to compete with other major economies in of Europe in the next three years, that does not necessarily business leaders believe the EU currently has enough skilled investments to date has been primarily on driving efficiencies digital adoption. While 51 percent think Europe is ahead equate to the level of competitive impact China can achieve workers in digital (e.g., data scientists and engineers).11 (60 percent) instead of making their products and services of China in the development and use of digital today, 50 through these efforts. At the same time, business leaders However, 52 percent of business leaders said they plan to digital (40 percent).8 Additionally, a majority of respondents percent believe China will overtake the EU within the next and policy makers should not underestimate the strength increase the number of recruits from outside the EU to fulfil (54 percent) said the primary impact of digital technologies three years. of the US and its capacity for innovation. It is likely the US the digital skill requirements for their own business.12 This is to make processes more efficient and reduce costs rather will continue to maintain its healthy advantage over both suggests an expectation that demand for skilled workers in than create substantial new growth opportunities through Additionally, 61 percent believe that Europe lags the U.S. Europe and China based on its proven ability to develop digital will outpace supply rise in the coming three years as the development of new products and services and reaching today, and more than half (53 percent) expect this to still and implement technology-based innovation. competition for resources intensifies (see Figure 10). customers in new and innovative ways (46 percent).9 There’s be the case in three years’ time (see Figure 9). no question of the positive impact digital can have to That said, there appear to be strong foundations in the In the near term, one course of action is to retrain and drive process efficiencies and cost reductions. However, EU on which companies can build in their pursuit of digital. up-skill existing workers to meet the increasing demand organisations must not underplay the capacity of digital For instance, when asked to identify EU’s most important for digital skills. When asked what initiative should be taken technology to drive innovation and growth. Companies strengths to help improve its competitiveness in digital, at the EU level to help address this issue, executives most should consider allocating the balance of their current digital business leaders pointed to the large base of EU companies frequently cited the use of technology to enable lifelong investment to better support their strategic growth agenda. with international presence (49 percent), strong innovation learning and development of skills (58 percent); promoting capabilities (47 percent), highly-reputed educational system re-skilling/retraining programs for older age groups (51 Figure 9: (38 percent), thriving entrepreneurship (35 percent), and percent); and promoting the direct involvement of business strong local demand in both business (34 percent) and in the professional education system (51 percent).13 EU compared with China regarding the development EU compared with the US regarding the development consumer (33 percent) markets.10 and implementation of digital technologies and implementation of digital technologies Figure 10: In the EU, there could be a shortfall of 100% 100% up to 900,00 digitally skilled people by 2015 at a time when average youth unemployment is nearly 80% 38% 80% 24 percent. 50% 53% 61% 60% 11% 60% Digital jobs: vacancies and graduates In ‘000 900 40% 20% 40% 23% 17% 800 51% 20% 20% 30% 700 22% 24% 600 0% 0% 500 Now In 3 years Now In 3 years 400 Europe is/will be behind China Europe is/will be behind the US 300 Europe is/will be level with China Europe is/will be level with the US 200 Europe is/will be ahead of China Europe is/will be ahead of the US 100 Source: Accenture European Business Summit Survey 2014 0 2011 2012 2013 2014 2015

Vacancies in the digital sector New ICT graduates Source: Accenture European Business Summit Survey 2014

10 Appendix: Q18 11 Appendix: Q23 8 Appendix: Q10 12 Appendix: Q24 8 Appendix: Q9 13 Appendix: Q27

18 19 Looking further forward, business leaders believe a number Just as consumers are embracing digital technologies, a In terms of product and service innovation, digital With high penetration rates across broadband, mobile of priority actions can be taken at the EU level to develop number of businesses and governments in the EU also are technologies are enabling European companies to develop and smartphones, extensive use of eGovernment services, the digital skills of graduates and first-time workers to meet demonstrating how digital can help boost productivity and new and relevant products and services to sell to today’s and strong digital initiatives already under way in many demand. Educational programs with specific training on foster growth. digitally inclined customers, both in domestic and European companies, the EU is in a good position to build digital technologies and business (49 percent), developing international markets. For example: on this progress. However, to sustain this momentum and entrepreneurial skills (45 percent), and promoting the direct On the productivity side, digital technologies are helping succeed in rebuilding competitiveness in both the short and involvement of business in curriculum development for the European organisations automate and streamline business • A European carmaker launched a new range of connected long term, Europe’s business and policy makers must take tertiary educational system (43 percent) were the top- processes to make them more efficient and increase output vehicle services designed to meet the increasing wants urgent steps to convert the region’s digital potential into ranked initiatives.14 per employee—as these real-life examples illustrate: and needs of drivers and passengers to have access to higher levels of productivity, innovation, and growth to connected services in their vehicles. The services deliver ensure the EU can become a leader in a new era of digital A third element on which Europe can build is its • A major private Italian bank developed and deployed the latest in-vehicle technologies providing consumers business. entrepreneurial skills and culture, which business leaders a mobile iPad® application to support personal financial with entertainment and information, enhanced safety across the EU recognise as key to success in the digital advisors in their sales conversations with customers. The features, and seamless integration with their mobile economy (59 percent deemed them important and 35 app provides the ability to take a real-time snapshot of devices. The company benefits through revenues from percent said they are critical15). And within this context, customer accounts and incorporate this information into subscription fees from end customers for the connected 87 percent of respondents said it is important or critical a presentation highlighting the bank’s investment products. services. to foster closer collaboration between large corporations As a result of using the app, the bank has increased the and entrepreneurs/SMEs for the EU to succeed in its digital effectiveness of its personal financial advisors, eliminated • A French bank adopted a cloud-based analytics solution transformation. Among the actions business leaders see as costs associated with paper management, and boosted that automates risk assessment to help it fulfil state- vital to fostering such collaboration are stimulating joint advisor productivity by minimising rework and repeat mandated obligations to provide short-term lending investment (cited by 60 percent), supporting the development trips between the office and clients.xvi while managing credit quality. Ten days after rollout, the of local clusters (57 percent), and supporting collaborative system was handling more than 300 loan applications xix initiatives with universities and education (52 percent).16 • One hospital in Spain has deployed a technology solution worth more than €250 million. In effect, the analytics for chronic disease management that includes patient approach is helping the bank grow and is also enabling Arguably the biggest asset that can fuel digital transformation segmentation, modelling, self-management, connected the bank to contribute to economic growth by providing in Europe is the fact that digital technologies already are patient network, electronic medical record, telemedicine, liquidity to businesses while managing risk. and new roles and responsibilities for homecare, hospitals, pervasive across the EU’s consumers and businesses. • A European tire manufacturer has created a solutions- Broadband penetration is at 95.5 percent across the EU and nurses. It is estimated that if this type of program were extended and applied at the European level, it oriented business for its commercial customers—based and mobile broadband at 59 percent. There are more than on selling “tyres as a service” with fees charged per 400 million unique mobile subscribers in the region, where could lead not only to better services but also to health management-related cost savings that could amount kilometre driven—to complement its existing product- smartphone penetration is at 49 percent. Nearly half of the oriented business model (i.e., selling tires outright). The population routinely purchases products or services online to €62 billion, or 5 percent of European governments’ health spendingxvii. company uses data transmitted by the tires, combined and more than 40 percent use eGovernment services. with other metrics (such as fuel savings data and driving However, consumer activity varies widely across the EU with • In the energy sector, the United Kingdom is embarking style), to optimise customers’ total cost of ownership. relatively low online purchases in Eastern and Southern on a deployment of smart meters, supported by mobile xiii European countries and cross-border activity lower still. and analytics technologies, to more than 50 million Many businesses are still reluctant to sell online and online electricity and gas meters.xviii The effort is expected to sales are still a relatively small part of overall sales activity enable the UK’s energy producers to manage and analyse xiv for many organisations. This is reflected in the Digital high volumes of meter data more effectively to help Agenda for Europe, where the near term targets for cross- customers conserve energy and to enhance providers’ border online purchases and small and medium enterprises outage management processes with near real-time outage xv selling online still look far from being achieved. and restoration verification capabilities.

14 Appendix: Q26 15 Appendix: Q25 16 Appendix: Q36

20 21 FIVE KEY DIGITAL TECHNOLOGIES

Music, books, art, maps, the ways CONNECTED EVERY- BIG DATA ANALYTICS SOCIAL MEDIA we communicate—these and countless other things that used to be primarily THING – THE INTERNET Using sophisticated analytics, European Social media excels in its ability to personalise physical or analogue are now digital as OF THINGS businesses, government agencies and other interactions with customers and support new well, and that has changed the ways we public service organisations can generate ways of interacting within and outside of the live, work, learn and play. But that is just Connected devices of all kinds and sensors deep insight from the data they collect— organisation. Social media can be a powerful insights that can help them improve their tool for helping European companies keep in the tip of the iceberg. Today, technology integrated nearly everywhere have tremendous business in a myriad of ways. For instance, tune with changing customer demands and is enabling the digitisation of almost potential to enable new ways of automated analytics can increase growth by helping behaviours, as well as serve as an efficient everything. Five such technologies are and personal interaction. They allow businesses and public sector organisations to manage companies understand and reach new channel for reaching today’s digital consumer particularly influential in transforming the assets more effectively; optimise performance customer segments more effectively. It also —especially those in fast-growing markets. lives of consumers and the organisations and improve operational efficiency (through, can drive operational excellence by helping that serve them. for instance, better supply chain tracking to identify ways to improve key business and management); and create new business processes and enhance workforce skills. models and lines of business. CLOUD MOBILITY Cloud computing can improve the economics Mobility simply used to be another forum of IT for companies and governments, as well for enterprises to deliver information—that as provide greater operational flexibility and is, develop an application that would let responsiveness. It also enables organisations employees (and later, customers) use a to shift to operational costs and entirely new browser to navigate through company data business models, including flexible “pay-as- on a mobile device. Now, mobility enables you-go” service models. companies to do so much more. Companies can use mobility to optimise business processes, simplify tasks and enable employees to be more productive. And they can use it to improve user engagement—interacting with customers and prospects no matter where they are—and create new revenue streams for their businesses.

22 23 As noted earlier, Europe is well positioned to benefit from the digital revolution. The region has a strong corporate base (it THETHE DIGITAL DIGITAL RE- RE- is home to 14 of the world’s 50 largest companies by market capitalisation) with a significant innovation capacity. Europe also boasts a significant number of entrepreneurs and young businesses, INDUSTRIALISATIONINDUSTRIALISATION (which account for half of the jobs created in Europe each year),xx that tend to be experienced with and receptive to the use of a wide variety of technologies. European consumers are similarly OFOF EUROPE EUROPE sophisticated and open to innovation—they are asking for and actively using digital technologies in their daily lives.

And the high esteem in which the education system in Europe is held is one of the most important strengths that will help to improve digital competitiveness in the EU.17

But while the impact of digital is being felt everywhere, the real change has barely started. The power of digital is in the interplay of the different technologies. It is not about social media, but the potential for social collaboration at any time or place. It is not about using analytics to create a better marketing campaign, but leveraging enterprise data across the whole supply chain. It is not about smart tollgates on motorways, but the opportunity to use the data from millions of real-time traffic movements and from road sensors to help optimise traffic flows across a whole region. It is not about online back-up, but giving a young business access to near-unlimited computing power that years ago only massive organisations could afford. It is about helping to solve everyday challenges for citizens, consumers and organisations in new ways based on new combinations of information, resources, and technologies.

To illustrate this, we explore how specific digital technologies are helping to transform five key sectors of the European economy—and further demonstrate the potential digital has to rebuild competitiveness and create economic growth across the EU.

17 Appendix: Q18

24 25 MANUFACTURING Decentralized intelligence helps create intelligent object Companies can up the ante from merely producing execution systems that can help manufacturers drive down networking and independent process management. The intelligent devices to adding more value by coupling the costs. Enterprise Resource Planning (ERP) systems already The manufacturing industry is arguably the “engine” of the interaction of the real and virtual worlds represents an product with a host of services brought about by the deep provide many applications, from customer relationship European economy. A strong industrial base is essential for entirely new way of approaching the manufacturing and analysis of data. New big data processing technologies management (CRM) to sourcing, manufacturing and Europe’s recovery and long-term competitiveness, growth production process. Industrial processes, for example, can allow the analysis of large amounts of data collected from forecasting. Future ERP systems will leverage in-memory and job creation.xxi Digital technologies offer manufacturers be made more efficient by connecting them to the Internet digitized products and networked sensors. They can also computing, advanced Web portals and cloud computing, a variety of opportunities to close the competitive gap. in a “Smart Factory.” Cyber-physical production systems help accelerate the entire data cycle from insight to action, thereby offering all the entities along the supply chain Industry 4.0, a ground-breaking approach to production also signal a paradigm shift from existing business models, enhancing the enterprise’s ability to deal with data velocity. access to real-time data and need-based data processing. with digital technologies as its foundation, promises to usher as revolutionary new applications are developed, new service Benefits include lower capital expenditure, reduced costs dramatic changes into the industrial world and serve as a providers emerge, and new value chains become possible. For example, Trumpf GmbH, a German producer of and quicker implementation. By harnessing the cloud catalyst for the reindustrialization of Europe (see Figure 11).18 intelligent machine tools and industrial laser systems is skilfully, companies can also enter completely new businesses The new and intelligent products, embedded in intelligent taking the next step beyond efficiently manufacturing its or quickly launch new products. Billed as the fourth Industrial Revolution, Industry 4.0 is networks, can be harnessed to spin off a host of new machines.xxii Instead, Trumpf is interested in mining the poised to combine classic production techniques with business models. The horizontal integration of these information provided by the machines, to gain deeper, Crowdsourcing is another solution that can help cyber-physical production systems (CPPS), leading to the intelligent products and networks can also help expand actionable insights and to network machines in an manufacturers to further leverage the power of social creation of an “Internet of things, data, and services.” the value chain. intelligent way to create smart factories. In this way, they media to boost innovation. As several successful innovators Industry 4.0 represents a tectonic shift from centralised autonomously exchange information, trigger actions, and have learned, opening up the innovation process to the to decentralised production. This means that industrial control each other, improving productivity and speed and collective wisdom of ‘the crowd’ can dramatically increase production machinery no longer simply “processes” reducing costs. the odds of coming up with the next big idea before the product, but that the product communicates with someone else does. It is possible that the future will see the machinery to tell it exactly what to do. At Trumpf, networking has already advanced greatly. Apart entire parts of the supply chain outsourced to an undefined, from a cloud-based platform for remote diagnostics, there anonymous ‘crowd’ using technologies such as the Internet. Figure 11: The fourth Industrial Revolution. is the Trumpf software for production control, which takes the inventories and the urgency of order processing into A third solution is next-generation 3-D printing. This powerful account and allows the production status to be remotely tool is likely to be one of the leading technologies in the

Cyber physical systems combine monitored via an app. According to Trumpf, all of its future that will significantly change the way products are 4. Industrial Revolution Industry 4.0 activities are designed to further increase its developed, produced, delivered and serviced. Consumers based on Cyber-Physical communications, IT, data and Production Systems physical elements using the machines’ productivity, making better use of resources and may have the opportunity to design products on their own following core technologies: • Sensor networks (receptors) thereby helping to improve the performance of Trumpf’s personal computers or co-design them with companies Industry 4.0 • Internet communication customers.xxiii using the Internet, producing them within the confines of 3. Industrial Revolution infrastructure (IP) their own homes. With further refinement in technology through introduction of • Intelligent real-time processing The common denominator enabling Industry 4.0 is greater and a reduction in printing costs, 3-D printing could render electronics and IT for a and event management (CPUs) further automatization • Actors for mechanical activities leverage of industrial software. Driven by the continuous an entire phase of traditional supply chains obsolete. of production • Embedded Software for logic need to reduce costs and increase process transparency Industry 3.0 • Big Data and Data Provisioning and flexibility, manufacturing companies increasingly Finally, Product Lifecycle Management (PLM) can have a 2. Industrial Revolution • Automated operations and through introduction of management of system activities embed industrial software in their installed machine base. major impact on manufacturers’ operations by helping

mass production based on Degree of Complexity This enables them not only to better manage the entire them organize, develop and manage new products and the division of labour and powered by electrical energy automation processes, but also creates new opportunities services throughout their lifecycle. Integrated PLM—which Industry 2.0 to transform their current business models from one closes the loop between product usage and engineering, 1. Industrial Revolution focused on making products to one that is oriented toward and provides a foundation for collaboration among through introduction of providing solutions. engineers and other experts around the globe—can enable mechanical production facilities powered manufacturers to get products to market faster and more by water and steam Industry 1.0 Four solutions, in particular, are poised to support the efficiently. Manufacturers using PLM have increased the End of 18th Century Start of 20th Century Start of '70s Today entire set of operations along the value chain in an speed of product launches by up to 55 percent and reduced integrated manner, adding value in the process. One operational and product development costs by 10 percent Source: Accenture analysis solution is nextgeneration corporate optimization and to 30 percent.xxiv

18 Accenture, “Digital Industry 4.0”, 2013

26 27 BANKING Despite such benefits, however, EU banks appear to be Payments are the primary touch point with banks’ All these digitally enabled products will help generate growth slow in adopting digital. Across Europe, retail banks have customers and account for up to 25 percent of the typical and protect customer relationships because they allow While banks in the EU are recovering from the downturn, only digitized 20 percent to 40 percent of their processes. bank’s revenues. Right now, banks have vast amounts of banks to become more a part of people’s everyday lives, growth is slow and profitability remains low. The return on In addition, 90 percent of European banks are investing less big data—information clarifying where people shop, how not just a utility for processing transactions and holding equity (ROE) at the average large EU bank in the first half than 0.5 percent of their total spending on digital.xxvii much they spend, and what they use to make payments. deposits. Following the financial crisis, governments in of the 2013-2014 financial year was 8.2 percent, compared If they lose that to alternative providers, they lose customer mature markets are encouraging competition in banking. with 8.7 percent for the United States. ROE of large EU Making their outlook worse is the aggressive entry of non- insight and customer touch points. But they are beginning That will include efforts to make it easier for customers to banks is forecast to remain below 10 percent in 2015.19 banks with digital innovations such as mobile and online to fight back. switch providers. Banks know they need to improve their payments, and capturing a growing part of the banking image with customers. With digital products and services, Digital offers a multitude of benefits for banking value chain. By being slow to embrace digital technologies, BNP Paribas Fortis, SA/NV, for example, has teamed up they have an opportunity to differentiate themselves, not institutions that can help them achieve stronger growth banks risk being consigned, by digitally enabled competitors with Belgium’s largest telecom company and Accenture to least through establishing these innovative services with and profitability—including cost containment through from other industries, to a limited role as utilities. Bank- create Belgium’s first mobile wallet. It will allow consumers leaders in other industry sectors. automation, risk management, increased revenues through customer loyalty has also become more tenuous (on average, to use their mobile devices to purchase goods or services, new digital products and services, enhanced quality of 20 percent of banking customers switch banks or banking redeem coupons, or use their loyalty cards when visiting services through digital channels, and ultimately increased products each yearxxviii). Together, these factors could have the mobile application of participating merchants. It is not profitability (an estimated ROE uplift by 3.8pp through a devastating impact on banks’ customer bases. just a mobile payments tool; they are creating a commerce technology-enabled business transformationxxv). “ecosystem” for Belgian merchants and consumers. The To avoid being relegated to a form of utility banking, where program is currently in the pilot stage with major Belgian A French bank for example, adopted a cloud-based analytics they become a back-office function for their customers, merchants. solution that automates risk assessment to help it fulfil banks must innovate through digital products and services state-mandated obligations to provide short-term lending to fight back and gain new market share. It is estimated In mature markets, where banks have been busily cutting while managing credit quality. Ten days after rollout, the that 40 percent of revenues and 55 percent to 60 percent costs for five years, they are now using digital for growth. system was handling more than 300 loan applications of operational processes in the average financial institution, Accenture estimates that if a bank can shift a customer worth more than €250 million.xxvi In effect, the analytics could be impacted by technology.xxix Up to two-thirds of fully from physical branches to a digital platform, it can approach is helping the bank to grow and is also enabling the profitability uplift required by banks to be in the high reduce costs by around 70 percent. But a bank also can the bank to contribute to economic growth by providing performer category is linked to technology-led transformation provide value-added digital products to its customers to liquidity to businesses while managing risk. (see Figure 12).xxx grow both revenues and market share.

For instance, Lloyds Bank plc analyses its data to offer cash Figure 12: For a bank, up to two-thirds of the profitability uplift required to be a high performer could come back for goods and services that its customers buy using through technology-led transformation. their debit cards, all based on customers’ past spending habits and merchant promotions. T. Garanti Bankası A.S. 0.2 (Garanti Bank) in Turkey has designed a highly sophisticated 0.9 1.3 mobile banking app that uses GPS data and analytics to

1.3 0.6 provide customers with discounts relevant to the stores 1.9 they happen to be passing by. It also helps them manage 12.0 their money based on past spending behaviour and 2.6 2.8 5.7 withdraw cash using their mobile phones. Barclays Bank PLC’s number-one digital avenue for attracting new customers has caught on quickly amongst young people Momentum 2012 Regulatory Asset quality Strategic cost Balance Sheet ROE potential in the UK. The service, called Barclays PingitTM App, allows adjustment normalization reduction efficiency growth customers to transfer money to one another using a

Business transformation & Economic ROE uplift Delivering performance improvement through mobile phone. Technology Enables business transformation ROE uplift technology enabled change Source: Accenture analysis

19 Accenture, “Technology that matters, Harnessing the technology wave in banking,” 2013.

28 29 ENERGY AND UTILITIES As it is unlikely that the EU will be able to compete with Adoption of technologies such as smart grids, smart metering Smart technologies, in particular, hold massive promise. the United States on energy costs in the foreseeable and analytics can help make the EU a world leader in energy Smart grids can convey real-time information on the state Energy costs are a critical component of competitiveness future, it needs to become more energy efficient and take efficiency and intelligent, distributed energy, compensating of the grid and, in conjunction with advanced analytics, for EU-based companies, particularly for manufacturers fundamental market model decisions regarding fuel mix, to some extent for the EU’s energy cost disadvantage. These help reduce electricity waste, spending on monitoring and in energy-intensive industries, which account for about interconnection, the EU Emissions Trading System, and technologies also provide opportunities for global leadership diagnosis of network problems, and maintenance costs. 25 percent of industrial employment and 70 percent of capacity remuneration to optimize the overall energy in high-value exports of energy technology. They also are key enablers of distributed energy generation industrial energy use, according to the International Energy system. Digital technologies can play a role in helping (for example, district heating and cooling systems and Agency20. In 2011, the EU was the world leader in the the EU’s transition to this ‘new energy architecture’. Business leaders believe there are three key priority actions photovoltaic (PV) panels), which allows for more responsive production of energy-intensive goods with a 36 percent Technologies such as smart grids, smart metering and that should be taken at a European level to boost the demand management and a reduction in transmission and market share, far outpacing other countries such as the analytics can help make the EU a world leader in energy adoption of digital technologies to address energy challenges distribution (T&D) losses. The European smart grid market United States (10 percent), China (7 percent), and Japan efficiency and intelligent, distributed energy, compensating in the region: the promotion of energy efficiency (cited by is projected to be worth more than $82 billion by 2020, (7 percent).xxxi Today, this leadership position is threatened to some extent for the EU’s energy cost disadvantage. 73 percent); support and investment in Smart Grids (61 and represents 20.6 percent of the global smart grid by the disparity in energy costs between EU and other These technologies also provide opportunities for global percent); and support and investments in renewables (60 opportunity.xxxiii Amongst a majority (60 percent) of energy countries. In fact, partially because of their lower energy leadership in high-value exports of energy technology. percent) (see Figure 15). executives globally, analytics solutions will be the highest- costs, the US and key emerging economies are expected to priority smart grid investment for their company in the see a rise in export shares of energy-intensive goods up to In fact, 58 percent of European business leaders believe Figure 15: Digital technologies will be a key driver of coming years.xxxiv 2035, while EU and Japan are likely to see a sharp decline. digital technologies are important to enabling access to energy efficiency. (See Figure 13)xxxii. competitive energy and 56 percent agreed they are important What priority actions should be taken at European level to Similarly, smart metering deployment can help energy to improving energy efficiency. Just over one third said boost the adoption of digital technologies to address energy producers manage and analyse high volumes of meter Figure 13: The United States and key emerging digital technologies are critical to addressing both of those challenges in Europe? data more effectively while providing customers with economies are forecast to increase their share of issues (see Figure 14). detailed energy usage data—which in turn, results in energy-intensive goods, while the EU and Japan Ranked within top 3 decreased peak energy consumption and electricity bills. are likely to see a sharp decline. Figure 14: Digital technologies will be key to address By integrating the meter data management system with key energy challenges Europe is facing. Promote energy efficiency 73% existing utilities network management systems, an energy How important are the digital technologies (connection of Support and invest in Smart Grids 61% company can enhance its outage management processes European Union +3 renewable energy to efficient smartgrid, smartmetering) to +1 with near real-time outage and restoration verification +2 +2 Japan address challenges Europe is facing? Support investment in renewables 60% capabilities. Support and invest in storage 10 7 7 3 3 53% 36 93% 92% technologies While new technologies are an important component Middle East India Support the development of 52% of driving energy efficiency, there also needs to be a China USA new transportation modes Critical fundamental change in industrial, commercial and -3 35% 38% (e.g., Electic car) residential consumer behaviour to encourage them to Sample base = All respondents (N=513) -10 be more proactive about the way they manage their Source: Accenture European Business Summit Survey 2014 energy use. From a residential perspective, mobility, combined with products such as NestTM home automation Important 58% 56% Export share in 2011 Expected changes for 2035 in pp products and services (recently acquired by Google, Inc.), Source: Accenture, IEA, WEO 2013 can help consumers regulate energy use when they are out of their homes, thus reducing overall consumption.

Access to competitive energy Energy efficiency Of course, there is no single pathway to this ‘new energy Source: Accenture European Business Summit Survey 2014 architecture’. However, the most effective approaches all share several common features, including a long-term approach to energy policy that helps to support investor certainty; low-carbon fuel mix with base-load hydro and nuclear power-generating capacity; and energy efficiency across industrial, commercial and residential sectors.

20 International Energy Agency (IEA), “World Energy Outlook, 2013”.

30 31 PUBLIC SERVICES cost efficiencies through self-service and automation, Social networking and mobility provide the platform to Finally, digital technologies can help public service while providing a much higher quality of service. Such an further engage citizens and create participative democracy. organisations solve the “public productivity puzzle” and Public services are a crucial and substantive component improvement would be welcomed by citizens. On a global In fact, overall, 64 percent of citizens already use social media deliver better outcomes for the same or lower cost. For of the EU economy, accounting for more than 50 percent level, according to a separate survey in 2012, 46 percent or would like to use it in the future as a means of interacting instance, a Digital Efficiency Report commissioned by the of GDP across the EU as an average. That gives European of citizens would prefer a single website to deal with the with their government (see Figure 17).xxxvi In return, they call UK government found that the average cost of a central governments’ significant leverage in orchestrating government.xxxv A significant element of the portal is the for Governments to be more responsive and accountable. government digital transaction can be almost 20 times economic activity as well as creating strong foundations ability for organisations to personalise services to meet Crowdsourcing initiatives encourage citizens to discuss and lower than the cost of one done by telephone and 50 for competitiveness and growth. However, doing so will citizens’ specific circumstances and needs. debate issues or voice their concerns, exchange information, times lower than one executed face to face.xxxvii In Portugal, require significant effort, both within public service to petition governments to make improvements in public an initiative called “Zero Licensing” spearheaded by the increase productivity, as well as innovation through the Figure 16: Digital technologies will support the services, and even to work together to improve the quality agency for administrative modernization (AMA), was able public service to create ripe conditions for businesses and improvement of public services. of life in their communities. to reduce the time to start a business to just one day from citizens to thrive. How confident are you that public services in Europe will be more than 30 days.xxxviii The impact of efficiency improvement able to leverage digital technologies to improve the quality Figure 17: Adoption of social media by citizens. on the bottom line is significant: One percent annual Political and economic realities such as an aging population, of service to citizens and businesses in the next three years? productivity gains would amount to cost savings of US$180 high unemployment, cyber security, and environment billion in France, US$190 billion in Germany, and US$140 sustainability—all against the backdrop of fiscal 6% 64% billion in the United Kingdom.xxxix tightening—are putting enormous pressure on public services. In addition to this, citizens’ expectations from At a macro level, digital can drive significant benefits for their governments have risen significantly in recent years, of citizens stated they already public services organisations. Accenture’s research and encouraged in part, by their experiences with the private 65% use social media or would like analysis shows that adoption of digital technologies in 62% sector, such as banking, consumer goods, media and to use it in the future to interact government brings substantial benefits to society and with their government. entertainment services. Citizens and businesses are the economy: A 1 percent increase in digitization (in the consequently expecting better and more personalised Source: Accenture, 2014 economy) correlates with a 0.5 percent gain in gross services, multichannel and ubiquitous access, real-time Very optimistic domestic product level, and a 2 percent increase in Optimistic information, increased transparency, and participation. 29% The co-design and co-delivery of public services with international trade levels. Increasing digitization also Pessimistic stronger ownership and participation of recipients of these has a positive impact on addressing social challenges: Very pessimistic The public service ecosystem is changing dramatically as 3% services will lead to a repositioning of public services, A 10-percent increase in digitization correlates with well. Disruptive technological trends like social media and Source: Accenture European Business Summit Survey 2014 whether it is with “government as a platform” or “new a drop of 0.9 percent in the unemployment rate.xli collaboration, mobility, analytics, big data, and cloud are public movement” initiatives, but in any case enabled creating a paradigm shift in how people live, work and At the same time, digital fosters and supports the by digital. For example, through labour market analytics Overall, our research tells us that an enthusiastic interact. European Governments will need to fully embrace transformation of public-services delivery by allowing new solutions governments would be better placed to forecast adoption and facilitation of digital technologies could this if they want to be seen as relevant and in touch types of partnerships across public, private, and third-sector future supply and demand of skills and, as a result, be improve overall productivity, transform the relationship with citizens. actors. Through much stronger integration of data, using able to facilitate much higher-quality matching between between citizens and governments and play a major role common and open standards and being device- or channel- vacancies and skills, target investment in educational in economic growth and competitiveness in Europe. This is also a clear expectation from business leaders. As agnostic, digital offers fundamental shifts in the interaction programs to address skills shortages, and thereby improve shown in the survey carried out for this report, when asked between governments and citizens as well as businesses overall competitiveness of industry. In taxation, such tools how confident they are that public services in Europe will to create a seamless experience. For example, in the future, help reduce fraud and errors, identify revenue leakage be able to leverage digital technologies to improve the citizens should be able to access, in real-time, individual opportunities, and reduce costs through streamlined quality of service to citizens and businesses in the next pensions holding through a portal, which could indeed operations or crossagency collaboration. three years, 68 percent of respondents were optimistic, be co-managed by public and private sector. In this while 32 percent were pessimistic (see Figure 16). co-production model, the citizen has access to updated pensions information, but can also correct and modify Digital technologies can help public service organisations in personal data. Digitally skilled officials could be on stand-by a number of ways. For starters, integrated online portals— for exception handling, via chat or other remote technologies, underpinned by cross-agency data sharing and providing a to guide the user through to service fulfilment. “onestop shop” experience for all citizens’ requests—such as taxes, pensions and benefits—can help drive significant

32 33 HEALTHCARE Technological innovation is also fostering organisational It is estimated that if Osakidetza’s programme was extended changes—such as “connected health” and integrated and applied at the wider European level, it could lead not Healthcare is already a major public-spend item in most healthcare service models—that are enabling providers to only to better services but also to health management-related European countries and will become unsustainable if not deliver more cost-effective services and better quality of cost savings that could amount to €62 billion, or 5 percent urgently addressed. People are living longer and often face care. In this scenario, health management efficiencies and of EU governments’ health spending.xlvi multiple health conditions that require long-term care. In improved care integration may be found by integrating some countries, a small minority of the population with treatments amongst community-based care, primary care, In , Spain, digital technologies are the foundation serious, long-term medical conditions accounts for more hospitals, nursing homes and other providers, rather of a health management solution that enables La Fe Hospital than half the healthcare budget. Increasingly, life diseases than silos. to address multiple population segments, with a particular such as obesity will put pressure on providers as the range focus on the “top of the population pyramid”— the 17 of healthcare requirements becomes even more diverse.xlii Many telehealth pilot programs, for instance, have reported percent of the patients who drive approximately 60 percent success in reducing the number and length of hospital of the total health system’s expenditure. Use of predictive Patients want access to top-quality healthcare, which means stays and emergency visits (as well as increasing patient analytics along with case management could help a governments will need to make healthcare reformation a satisfaction). One of these, a three-year telemonitoring pilot region like Valencia reduce its total health expenditures priority if they are to provide equal, accessible and affordable in the United Kingdom across three sites, has resulted in a by approximately 10 percent. care. In the current economic climate, they will need to find 45 percent reduction in mortality rates, a 15 percent cut in ways to not only maintain but improve patient outcomes at emergency visits, a 20 percent drop in emergency admissions, Transitions in healthcare delivery will bring with them their a lower cost. and a 14 percent cut in number of bed days of care.xliii own new challenges for public and private healthcare providers and payers, which may include cost pressures The answer for Europe lies in transforming the way that Predictive analytics may potentially enable interventions relating to advances in healthcare technology, or regulations health services are provided and managing legal, business, ahead of long-term hospital admissions and may ensure protecting patient information. Digital technology is, credit, political and strategic risks proactively. that the right facilities are available to meet future public however, a key lever that could help to lower costs and needs. Health Information Technology (IT) systems with help improve the productivity of Europe’s healthcare systems. Digital tools can play a major role in this effort, as they can telehealth techniques that remotely monitor patients’ vital Digital health information is a critical requirement, and “one help promote wellness and preventive care to reduce the signs, may also facilitate new care-models. Innovative patient, one medical record,” must become the industry’s incidence of costly treatment for chronic diseases, deliver payment structures that reward outcomes rather than mantra. Through connecting the fragmented healthcare better treatment outcomes, and cut overall operating costs. activity may also be prudent.xliv information, a single view of the patient becomes possible These tools include remote patient monitoring, proactive allowing for efficient allocation of resources required for health, fact-based personal analytics and coaching, patient In Spain, for instance, Osakidetza, the Basque public quality care and effective cost management to reduce monitoring and education, disease management, and health service, deployed a technology solution for chronic overall country spend. home health. Mobile platforms are also enabling, through disease management that included patient segmentation, smartphones and tablets, the adoption of greater patient modelling, self-management, connected patient network, Figure 18: Cost savings in chronic disease management access to healthcare on a “do it yourself” basis, as well as electronic medical records, telemedicine, and new roles in the Basque public health service in 2012. telemedicine solutions for chronically ill patients. and responsibilities for homecare, hospitals, and nurses. This holistic approach to tackling the challenge of chronic diseases in the Basque Country generated €59.5 million in cost savings in 2012 (see Figure 18). In addition, Patient Segmentation Electronic Medical Records pharmaceutical prescription costs have decreased by 59.5 million 2.5 percent.xlv Modelling in health cost savings through Telemedicine Self-Management New roles and responsibilies for homecare, hospitals, and nurses Connected Patient Network

Source: Accenture client experience

34 35 As the preceding sections have demonstrated, digital technologies offer tremendous potential for organizations to dramatically improve SEIZING their performance and the overall economy of the region. This is something the European Commission recognized in adopting the Digital Agenda for Europe, as part of its Europe 2020 growth and THE jobs strategy.

Yet the only way the EU can realize the promise of digital as an accelerator for OPPORTUNITY competitiveness and growth, is if businesses—large and small—and governments work closely together to create an environment in which digital technologies can flourish. To that end, we have identified a number of key actions businesses and governments should take to help pave the way for increased development and deployment of the digital technologies that are crucial to improving their own and the region’s competitiveness.

Of course, the EU is made up of many countries, industries and businesses all starting at vastly different points of the journey, which means a “one size fits all” strategy is neither advisable nor practical. Combined with this, countries and industries are emerging from the recent crisis at different speeds with some needing to do more to accelerate their progress towards adopting best practice. And there are a number of important challenges that need to be addressed, by both businesses and governments, to seize the opportunity and create a foundation for renewed growth and prosperity.

36 37 BUSINESS RECOMMENDATIONS A digital business can create revenue and results by using In addition, success in digital requires businesses to develop Critically, executives need to recognize that an organisation innovative strategies, products, processes, and experiences. eight foundational digital capabilities: that simply applies new digital technologies to existing As an economy’s competitiveness is, amongst other things, Being digital requires the adoption of four key principles: products and services is not the same as a digital business. an aggregate of the competitiveness of its businesses, • Strategy and governance, which focuses on how the These applications can represent important steps forward. business leaders in the EU have a defining stake in creating • Growth tends to come through customer experiences company develops strategy that is aligned within business However, they will not be sufficient to capture the digital prosperity through transforming existing businesses into and relationships that adapt to their customer dynamics functions; evaluates opportunities to generate new areas growth opportunity or address disruption from more digital businesses and creating new digital enterprises. We and demands. of growth throughout the business; and makes, evaluates, digitally sophisticated competitors. Companies should refer to a digital business as one that achieves growth and and enforces decisions across the enterprise. identify the new customer-driven outcomes that digital results by creating unique customer experiences through • Operational results can be delivered via new combinations makes possible, consider how their business and operating new combinations of information, business resources, and of information, processes, channels, and workforce • Organisation and collaboration, which involves how the models need to change to deliver these new outcomes, digital technologies.xlvii abilities that leverage new high-performance business company organises resources and responsibilities to achieve and then define the combination of digital and traditional and operating models. business goals; fosters collaboration among teams in technologies, operations, and information required to In pursuing their own strategies for renewal in a digital their daily work; and builds the capacity to enhance the realise these outcomes. • Information is at the centre of the business model. It is workforce and its abilities. world, companies in the EU should concentrate on using usually the basis for differentiating customer experiences digital technologies in two critical ways. The first is to and the fuel for more efficient operations that deliver • Customer experience and interaction, which includes increase productivity and internal efficiency to reduce costs. these experiences. how the enterprise interacts with its customers and This includes improved process efficiency, better asset incorporates digital solutions in creating unique and utilization to optimise production and inventory costs, a • IT infrastructures become digital platforms. Companies marketmaking experiences. more responsive organisation to reduce the cost to serve may not be able to realise digital ambitions if they continue and implementing new cost models like self-service, and to be shackled by the cost, complexity, and limited capacity • Technology and platforms, which concerns how the reduced time spent on non-selling activities. The second of their legacy infrastructures. A digital business platform enterprise leverages digital technologies and platforms is to generate new levels of innovation and growth by supports a diverse set of customer and operational to generate business results. better serving customers and consumers demanding new requirements with a single set of resources. products, services, and better experiences. This includes • Information and insights, which targets how the company defining digital business strategies that target new business leverages information in products, services, experiences, outcomes, the development of new and improved products and company decisions. and services, new and optimised channels to customers, • Growth and innovation, which considers the agility with efficient expansion into new markets, and new pricing and which the enterprise uses innovation and operations to earnings models to maximise profitability. define new and uniquely valuable products and services and take them to market.

• Operations and ecosystem, which concentrates on the efficiency and effectiveness of operations and the business ecosystem.

• Security and privacy, which involves how well the company controls and secures business and customer data, information, and intellectual property.

38 39 POLICY RECOMMENDATIONS In addition, in today’s globalised and data-driven world, ADDRESSING THE DIGITAL SKILLS ISSUE EU governments, businesses and educational institutions traditional regulatory approaches are being challenged, also need to forecast future skills needs and make The region continues to struggle with a widening digital In parallel, EU governments, policy makers and businesses as the evolution of technology outpaces the regulatory targeted investments in new educational and training skills gap that will impact the ability of EU businesses and must help create the vision and put in place the enablers response. policies to continuously up-skill and re-skill existing and governments to leverage the digital opportunity. Jobs growth for the digital transformation of the economy, to drive future employees to address structural changes in skills in the Information and Computer Technology (ICT) sector is productivity, innovation and growth and accelerate a return Europe therefore needs to adopt a strategic approach to requirements. Other initiatives should include the joint forecast to run at 7.6 percent in the next decade, more than to competitiveness. This includes improving the regulatory regulation that recognises the blurring of both geographic development of innovative educational partnerships among double the overall rate of job creation forecast.xlix The EU environment for digital uptake, addressing the digital and industrial boundaries and leaves room for innovation, governments, businesses and educational institutions, aimed produces nearly 1 million science, technology, engineering skills’ issue, and fostering growth and innovation through while ensuring the protection of personal data. at increasing the employability of non-STEM students and maths (STEM) tertiary education graduates every year, entrepreneurship. through the development of courses and apprenticeships almost double the number in the United Statesl but far The promise of digital is based on the ability to gather, store that help students develop and use digital skills in a behind emerging countries such as China (1.7 million) and and analyse various types of data so organisations can make professional environment. IMPROVING THE REGULATORY ENVIRONMENT FOR India (nearly 1.2 million).li Yet the number of graduates in better decisions about key aspects of their business, to drive DIGITAL UPTAKE Europe is not sufficient to close the gap between skills productivity and the development of new business models. Policies that enhance the mobility of qualified talent within, supply and demand. According to the European Commission, As highlighted earlier in the report, 41 percent of executives By modernizing and harmonizing rules to protect personal and into, the EU, and promoting older workers to remain in if nothing is done to change the situation, about 900,000 surveyed believe smarter regulation will make Europe more data and streamlining compliance, policy makers can enable the work force must also be part of the solution. This includes vacancies may go unfilled in EU by 2015, which will greatly competitive.21 businesses and consumers to leverage the full benefits of reexamining the framework for the recognition of skills reduce the opportunity for growth and for the digital new data and technology-based products and services. across the EU to enhance the quality of information available transformation that is required in Europe’s economy.lii When it comes to digital, this means addressing the current to potential recruiters; promoting the development of fragmented regulatory environment faced by businesses Finally, in addition to adopting data-friendly policies, language skills; and providing incentives to remain in the At the same time, unemployment remains stubbornly high operating across the EU, which is preventing the uptake of policy makers must put in place a supporting regulatory workforce longer. One successful example is the development and there is the real possibility that digital disruption, while digital technologies and solutions, at scale, and thus limits environment for investment in technology, innovation and of a new intermediary “YourEncore,” which focuses on accelerating economic growth and competitiveness, will the full potential of the digital single market. It has been digital infrastructure, which are the backbone of the digital engaging a growing segment of experienced talent: displace workers due to automation and changing skill estimated that Europe could gain 4 percent of GDP by fully transformation of the economy and essential ingredients to retirees and provides short-term solutions to skills needs requirements. developing the digital single market by 2020 (based on the success of innovative entrepreneurs. The harmonisation YourEncore, Inc. maintains a network of specialists – retired 2010 figures).xlviii of rules in the communications markets is equally critical to scientists and engineers – who are called on to work on Solutions for these two complementary problems must be enabling players with operations in multiple EU countries projects at more than 50 companies, such as Procter & linked, targeting relevant technical and vocational training If we look at the adoption of cloud computing in the EU, to capture the full potential of cross-country synergies, the Gamble Company, Eli Lilly and Company, and General Mills, while employing digital platforms and tools, such as online the current regulatory—and particularly data protection— development of pan-European IT platforms and services. Inc. One “YourEncore” Expert, a retired chemical engineer learning through Massive Open Online Courses (MOOC) framework poses several barriers, for both cloud users For example, the allocation of radio spectrum and the who had spent 35 years specialising in colour for Eastman and Open Educational Resources, which will improve and and providers. A lack of harmonised requirements across harmonisation of its management across the EU level are Kodak Company, helped a consumer products client solve accelerate access to the right skills while providing the the EU means that cloud users—and by extension their essential to supporting investment in wireless broadband a colour challenge with a new hair-care product.liii unemployed or those in danger of losing their job the skills cloud service providers-are subject to many country-specific networks. data protection and data security obligations, with many to gain or maintain employment. These initiatives should countries placing restrictions on data location. The be promoted and implemented across the 28 EU member associated compliance and liability concerns mean that the states. While the dropout rate for MOOC is high and cloud market in the EU is not reaching its full potential or standards may not be quite so rigorous, such courses are scale, thus limiting the benefits of cloud, including lower still a very cost-effective way of reaching people who IT costs and flexibility in IT usage, greater speed, and the may otherwise not have access to such training. There ability to fully leverage new and innovative technologies are a number of examples of successful partnerships and services. among governments, businesses, educational institutions, and non-governmental organisations (NGOs) that are providing these groups with the opportunity to get and maintain the necessary skills.

21 Appendix: Q5

40 41 FOSTERING GROWTH AND INNOVATION THROUGH digital technologies, can bring together educators, large ENTREPRENEURSHIP and small businesses, and talent—wherever they are in the world, to accelerate the pace of innovation and job creation. Innovation and entrepreneurship are vital to competitiveness and job creation. The EU is no different, with many young Governments and businesses need to support the further and innovative businesses already contributing the majority development of virtual clusters in the EU. By collaborating of employment growth in the region. In fact, 40 percent via virtual clusters, entrepreneurs gain access to new markets, of executives surveyed believe that innovation and the specific skills, expensive technologies, funding, economies creation of new products and services will lead to greater of scale, and the possibility to eventually sell one’s business competitiveness in Europe and are looking to EU governments to a collaboration partner. Large companies will benefit and policy makers to make a concerted efforts to attract from greater exposure to a wide range of innovation that and retain inventors, innovators, and entrepreneurs— may potentially disrupt their markets, gain access to a new particularly those that are young and digitally proficient. talent pool, and indirectly stimulate internal entrepreneurship Appropriate steps must therefore be taken to develop and among their own employees.lvi Virtual clusters, supported nurture the current and coming generations of entrepreneurs by digital technologies, can bring together all these players that will play a central role in Europe’s recovery through to accelerate the pace of innovation and job creation. the launch and development of new business models, the creation of new products and services and innovative THE REALITY IS THAT WITH- Entrepreneurs also need money to make their ideas a reality; partnerships between large and small companies. therefore, greater strides toward fostering access to non- traditional sources of financing must be made. The EU should OUT SIGNIFICANT POLICY Some current actions in place to help entrepreneurs are continue to explore ways to facilitate access to traditional still valid and should continue to be an area of focus. sources of financing such as private loans, credits, and Policy makers should further promote the delivery of public CHANGES TO STIMULATE THE public support—which was a major issue for 34 percent advisory services, such as those regarding tax or fiscal of European executives, not only entrepreneurs—and matters, and simplified online administrative processes, complement those with efforts to promote non-traditional, DEVELOPMENT AND GROWTH while strengthening “second chance” policies to promote a innovative and digital forms of financing such as crowd higher acceptance of failure—such as adapting bankruptcy funding. rules to the new unstable business environment to make OF ENTREPRENEURS, THE EU it easier for businesses to start, grow, and further flourish. Crowd funding in the region has already become more Amid these on-going initiatives, however, European WILL BE DEPRIVING ITSELF OF widespread, growing in 2012 by an estimated 65 percent governments should consider two other efforts that could over 2011 for a total of €735 million.lvii This figure is all help create a more entrepreneurial culture: virtual clusters the more important given the shrinking European venture ONE OF THE MOST PROVEN and non-traditional sources of funding. capital market, as crowd funding helps bridge the finance gap for small firms with innovative projects. The EU, While many factors contribute to entrepreneurial success, DRIVERS OF COMPETITIVENESS, together with national governments, should further explore one of the biggest—and hardest to measure—is the ability opportunities to support the development of crowd funding, to consort with other entrepreneurs in a cluster, the most including how EU and other traditional public funding can GROWTH AND JOB CREATION. famous of which is Silicon Valley. Having other like-minded be better utilised in this area, as outlined in the European individuals nearby who can serve as both a sounding board Commission Communication, “Unleashing the potential of for new ideas and a support group when times get tough Crowdfunding in the European Union.”lviii is something that has been proven valuable to entrepreneurs time and again. There are a number of examples of cluster development in Europe, including those in London, Berlin, and Paris,liv yet, while entrepreneurs value clusters, oftentimes geographic barriers can make it difficult for many to join them.lv Thus, virtual clusters, supported by

42 43 THE NEED TO MEASURE PROGRESS In the public sector, Accenture’s recent digital government Figure 19: Measuring progress: Germany’s digital champions by industry. research evaluated progress in digital services implementation Digital Maturity AND IMPACT—A DIGITAL INTENSITY across 10 countries—Brazil, Germany, India, Norway, Saudi 1.0 Average business result: 49.7 INDEX Arabia, , South Korea, the United Arab Emirates Digitization Challengers Digitization Champions (UAE), the United Kingdom and the United States.lxi Of course, one of the keys to effectively capitalizing on the 1.5 potential of digital technologies to accelerate competitiveness This Citizens Service Experience index is based on a and growth in the EU is to understand where one is and combination of weighted quantitative and qualitative Telecommunications how far one still needs to go from a business, industry and measures in three key areas: the voice of citizens related 2.0 Media and Entertainment IT policy-making perspective. to the role of their governments in providing excellence in Automobile Manufacturers services; the level to which a government has developed Electronic and High Tech In addition, businesses need to assess their current position an online presence; and the extent to which government Services and set out a roadmap of initiatives and targets for agencies manage interactions with their customers— 2.5 Logistics and Transport integrating digital technologies into processes, products, citizens and businesses—and deliver service in an integrated Machinery and Plant Average digital maturity: 2.8 and services—all of which can be tracked. Accenture has way. Using this index, Accenture was able to assign an Consumer Goods recently measured the progress of large German companies overall score on digital service progress for each country. 3.0 Trade Supplier Pharma and Healthcare in leveraging digital technologies, using an Accenture- Automotive Singapore emerged as the overall leader (7.4), followed Metal Industry developed digital index that measured progress in three by Norway (7.3), and the UAE (6.7). South Korea (6.0), Building Industry Chemical Industry areas: development of a digital strategy aligned to the Saudi Arabia (5.9), the United States (5.9) and the 3.5 overall corporate strategy; digital product and service United Kingdom (5.7) formed the middle pack, and India innovation; and digital enablement and automation of (5.4), Germany (4.7) and Brazil (4.3) followed.lxii Oil and Gas Business the organisation. Digitization Laggards Traditional Champions Result 4.0 Finally, the European Commission, as part of its Digital 0 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60 The research found there are a number of industries with Agenda for Europe, measures and publishes an annual Source: Top500 study 2014, Accenture analysis (n = 187) high-growth businesses that are already well advanced in scorecard of progress toward the adoption of digital The Business Result has been calculated based on the compound annual growth rate (CAGR) of revenue and the average profitability (as measured by t he Return on Sales and the lix leveraging digital technologies (see Figure 19). One such technology and services across EU member states.lxiii While Return on Equity) for the period of 2008 to 2012. Scale used is: 100 = highest value and 0 = lowest value example is BMW Group, a traditional industry leader that The Digitization Index is derived from the value of the three underlying components i.e. digital strategy, digital offerings an d digital processes, each of which is is based on further this is an important and positive initiative, it does not underlying criteria. Scale: 1 = largely digitized, 2 = partially digitized, 3 = little digitization, 4 = minimal digitization. All averages are unweighted. has developed a comprehensive digital transformation measure the impact of digital on the factors that influence strategy and is aggressively pursuing new digital-based competitiveness—at an EU, national or industry level. offerings. For instance, via its BMW i Mobility Services,lx the company launched “DriveNow,” a car-sharing service that As part of Accenture’s research programme on European teams BMW, MINI, and Sixt AG to enable users to rent cars Competitiveness, and as a contribution to the discussion flexibly, when and where they need them. Billing is on a on how digital technologies can accelerate competitiveness per-minute basis, and fuel costs and parking charges in and growth across the EU and its industries, it will develop public car parks are included. Users can locate available cars a methodology for measuring the impact of digital on using the app, website, or on the street, and a chip in the European competitiveness—both from a country and customer’s driving license acts as an electronic key. Another industry perspective—against which progress can be example of a BMW i Mobility service is “ParkatmyHouse. measured over time. com,” an online marketplace that brings together owners of private parking spaces and people in search of parking.

44 45 The EU continues to faces considerable challenges in rebuilding its competitiveness and carving out a path to stronger growth— THE LAST challenges that are exacerbated by the vastly different starting points among countries, industries and organisations across the region. Digital technologies can be a powerful tool that can help WORD the region build its economic future and accelerate the required transformation of its organisations and industries. The prize is a massive potential upside in growth and thus in job creation.

By leveraging digital technologies to reshape their organisations, businesses and public sector agencies can become more efficient and their employees can become more productive. New products and services will result in new revenue growth— domestically and in export markets.

Of course, while digital is a powerful catalyst that can accelerate and amplify the EU’s competitiveness and growth, it is not the only one. Other factors also need to be considered: stable public finances; removing regulatory and other barriers within the internal European market; investment in physical trans-European infrastructure; tackling the cost of energy; opening access to global markets; and promoting innovation. Yet as we have seen, in many of these pursuits, digital technologies play a significant role.

The EU has an opportunity to use these powerful disruptors to not only help address some of the challenges that have been holding its economies back, but more importantly, to capitalise on the substantial upside in growth—and subsequently, in employment—that is possible. Overlooking the revenue growth opportunities made possible by advances in digital technology may hinder the competitive potential of companies in the EU and could slow overall growth prospects.

In other words, the pressure is on for the EU to adopt a new approach to growth and competitiveness, one that involves embracing digital technology to the fullest. The risk of business as usual is likely to be “results as usual”—which means ultimately watching other economies pass the EU by as they capitalise on the digital advantage.

46 47 APPENDIX

ABOUT THE RESEARCH ACKNOWLEDGEMENTS

To identify the opportunities (short, medium and long term), This report and the research on which it is based would not the barriers to overcome and recommended actions for policy have been possible without the generous participation of makers and businesses to seize all the possibilities of the many people. digital transformation of the European economy and rebuild a competitive Europe, Accenture commissioned a survey of CORE PROJECT TEAM MEMBERS more than 500 business decision makers across Europe. Francis Hintermann, Edvina Kapllani, Georgina Lovati and Charlotte Raut from Accenture Research. This research report presents the major findings of this extensive survey as well as of macro and microeconomic Also from Accenture we would like to recognise the analysis. significant contributions of Bruno Berthon, Alex Broeking, Matthew McGuinness, Ryan McManus, Alexandra Paul, THE SAMPLE Mark Purdy, Matthew Robinson, Mark Spelman and A total of 513 C-level executives representing European Barbara Wynne. businesses were interviewed. Queries relating to this report should be directed to: INDUSTRY COVERAGE [email protected], [email protected], 47% of Business Executives represented manufacturing or [email protected]. energy companies. 53% represented Service companies.

ADDITIONAL THANKS The sample included a broad mix of industries, ranging from chemicals to banking, retail, manufacturing and services. From BUSINESSEUROPE, we would like to acknowledge the support and contributions of Thérèse de Liedekerke. SIZE OF ORGANISATIONS From the European Business Summit, we would like Four sizes of companies were represented: to acknowledge the support and contributions of 16 percent Small (less than 50 employees) Arnaud Thysen. 19 percent Medium (between 50 to 500 employees) 48 percent Large (between 500 to 10,000 employees) We also wish to thank the 513 business leaders who 17 percent Very large (more than 10,000 employees) completed the survey. GEOGRAPHIC SCOPE The sample included 27 countries* across Europe, including at least a 10 percent representation each from Belgium, France, Germany, Italy, Spain, and the United Kingdom.

*Austria, Belgium, Bulgaria, Croatia, Cyprus, Czech Republic, Denmark, Estonia, France, Finland, Germany, Greece, Hungary, Ireland, Italy, Latvia, Lithuania, Luxembourg, Netherlands, Poland, Portugal, Romania, , Slovenia, Spain, Sweden and the United Kingdom

48 49 COUNTRY ANALYSIS UNVEILS A VARIED AND CONTRASTING LANDSCAPE

EU DIVERSITY The EU has navigated its currency crisis through turbulent waters, and improving economic conditions are creating a sense of renewed optimism that Europe is finally on the road to recovery. As mentioned earlier, the Accenture research in collaboration with BUSINESSEUROPE research revealed that at an aggregate level, there is a growing sense of optimism among EU business leaders about Europe’s growth; that smarter regulation, innovation resulting in the creation of new products and services, and the adoption of new technologies to drive productivity (35 percent) are the top-priority initiatives to restore European growth and job creation; and that digital technologies are critical to Europe’s competitiveness.

However, Europe comprises many different economies, and perceptions and perspectives on those issues vary across the region. In the following sections, we highlight these differences in summaries of our research findings within the five largest EU economies—Germany, the United Kingdom, France, Italy, Spain—and Belgium.

50 51 The level of confidence expressed by business leaders Digital disruption: a catalyst for EU growth and Only 49 percent of German leaders believe Europe has in Germany is above the EU average (60 percent), with 68 competitiveness: The majority of German business leaders enough skilled workers in digital, and 65 percent plan to GERMANY percent of German leaders optimistic about the economic believe digital technologies will play an important or critical increase the number of recruits outside Europe to find the growth prospects of the EU in the next three years. role in boosting EU competitiveness (98 percent, slightly digital skills needed. When asked what initiative should be Furthermore, business leaders are highly positive about the above the EU average), EU economic growth (92 percent, taken at the EU level to help address upskilling/retraining EU’s ability to compete, with 85 percent of respondents slightly below the EU average), and EU job creation (85 of existing workers, German executives think top-priority indicating they considered Europe to be competitive percent, slightly above the EU average). German business actions should be to promote reskilling/retraining programs internationally (compared with the EU average of 61 leaders see digital as less of a burning platform, and only for older age groups (60 percent), use technology to enable percent) and 77 percent stating their confidence that 41 percent of German businesses expect digital technologies lifelong training and development of skills (58 percent), and Europe’s international competitiveness will at least remain to impact business models in the industry in the next 12 promote direct involvement of businesses in the professional at this level in the next three years. Just over half of months. Only 44 percent of German-based executives educational system (52 percent). To develop the level of Germany-based respondents are confident that Europe’s share the concerns of 63 percent of EU executives, who skills of graduates, German businesses think EU-level international competitiveness will increase. The country’s fear losing customers if their company does not embrace initiatives should focus on increasing STEM graduates (57 economic performance, is expected to register 1.4 percent digital transformation in the next 12 months. Yet German percent), developing educational programs targeted at the GDP growth in 2014, and a significant increase in companies are not fully capitalizing on the promise of success of digital (52 percent), and promoting vocational investment and exports is projected. Challenges remain digital, as major investments to date have been primarily training/improving apprenticeship (45 percent). in terms of competitiveness at a European level. on driving efficiencies (62 percent) instead of making their products and services digital (38 percent); this is lower than In Germany, there is a clear indication that Europe needs to Three keys to addressing the widening EU competitive the EU average (60 percent and 40 percent, respectively). nurture and foster its current and potential entrepreneurs: gap: Executives in Germany (51 percent) and Spain (47 Eighty-two percent of Germany-based respondents believe percent) cited adoption of new technologies to drive German business leaders are less fearful than their EU it is important or critical to foster closer collaboration productivity as the top-priority initiative to improve EU counterparts that the EU will struggle to compete with between large corporations and entrepreneurs/SMEs to competitiveness in the next three years. Next in importance other major economies in digital adoption. While 63 succeed in digital transformation. Among the actions for German-based executives are better education and percent think Europe is ahead of China in the development business leaders see as vital to fostering such collaboration training of the workforce (48 percent) and innovation and use of digital today, 48 percent believe China will are supporting the development of incubators (58 percent), resulting in the creation of new products and services overtake the EU within the next three years. Additionally, stimulating joint innovation (55 percent), and supporting (46 percent). Other notable initiatives included smarter 49 percent believe that Europe lags US today, and 35 the development of local technology clusters (55 percent). regulation (42 percent) and cheaper energy resources percent expect this to still be the case in three years. (29 percent). German executives are by far the most optimistic about the position of Europe versus China and mostly the US Regulation continues to be an on-going challenge, as regarding development and implementation of digital 49 percent indicated excessive regulation is impeding the technologies in next three years. development of digital technologies in the EU. Nevertheless, there is a high degree of trust among the German business community towards EU policy on digital, as 75 percent are confident that the EU has the right level of actions in place to enable digital transformation (considerably above EU average of 63 percent).

52 53 The level of confidence expressed by business leaders in Digital disruption: a catalyst for EU growth and Only 48 percent of UK leaders believe Europe has enough the UK is the highest in the survey, with 75 percent optimistic competitiveness: The majority of UK business leaders skilled workers in digital and 48 percent plan to increase UK about the economic growth prospects of the EU in the next believe digital technologies will play an important or critical the number of recruits outside Europe to find the digital three years. Despite this, they are only moderately positive role in boosting EU competitiveness (97 percent, slightly skills needed. When asked what initiative should be taken about the EU’s ability to compete, with just 60 percent above the EU average), EU economic growth (95 percent, at the EU level to help address upskilling/retraining of of respondents indicating they considered Europe to be slightly above the EU average), and EU job creation (80 existing workers, UK executives think priority actions should competitive internationally (compared with the EU average percent, slightly below the EU average). UK businesses be to promote reskilling/retraining programs for older age of 61 percent). While 77 percent of UK-based respondents have reached a tipping point in their digital transformation, groups (63 percent), use technology to enable lifelong believe the EU will be able to at least maintain this level as 59 percent of UK leaders believe digital will result in training and development of skills (62 percent), and invest of competitiveness in the next three years, just under half major change or complete transformation of business in and promote digital learning and training (54 percent). are confident in Europe’s ability to increase international models in their industry in next 12 months and 82 percent To develop the level of skills of graduates, UK businesses competitiveness. The country’s economic performance, of UK executives (above the EU average of 63 percent) are think EU-level initiatives should focus on developing is expected to experience a 2.7 percent GDP growth in concerned they will lose customers to competitors if they educational programs targeted at the success of digital 201419. Yet significant challenges remain in terms of do not embrace technology in that timeframe. Yet, UK (51 percent), increase STEM graduates (49 percent), and competitiveness improvement. companies are not fully capitalizing on the promise of digital, promote vocational training/improve apprenticeship as major investments to date have been primarily on driving (49 percent). Three keys to addressing the widening EU competitive efficiencies (74 percent) instead of making their products gap: Smarter regulations are the most important initiative and services digital (36 percent)—whereas European There is a clear indication that Europe needs to nurture for the UK (42 percent) and France (71 percent), and also is counterparts on average are capitalizing more on digital current and potential entrepreneurs, as 89 percent of among the top three in Belgium and Italy. by investing 60 percent and 40 percent, respectively. UK respondents believe it is important or critical to foster closer collaboration between large corporations and The second-most important initiative for UK (40 percent), Despite the enthusiasm, UK business leaders fear more than entrepreneurs/SMEs to succeed in digital transformation. French (45 percent) and Belgian (39 percent) business other EU business leaders that the EU will struggle to compete Among the actions business leaders see as vital to fostering leaders is access to less-expensive and more-flexible labour with other major economies in digital adoption: Forty-eight such collaboration are stimulating joint innovation (62 resources. Access to cheaper energy resources is the third- percent think Europe is ahead of China in the development percent), supporting venture capital development (54 most important initiative for the UK (34 percent), Spanish and use of digital today and 57 percent believe China will percent), and supporting the development of local (39 percent), and Italian (37 percent) executives. Other overtake the EU within the next three years. Additionally, technology clusters (49 percent). notable initiatives for UK-based business leaders include 66 percent believe Europe lags the US today and 65 percent easier access to credit and financing (32 percent) and expect this to still be the case in three years. better education and training of the workforce (29 percent).

Regulation continues to be an on-going challenge, as 55 percent indicated excessive regulation is impeding the development of digital technologies in the EU. Moreover, there is a moderate degree of trust among UK business community towards EU policy on digital, as only 57 percent are confident the EU has the right level of actions in place to enable digital transformation (below the EU average of 63 percent).

19 AEIU data, 2014

54 55 The level of confidence expressed by business leaders Digital disruption: a catalyst for EU growth and Nevertheless, French leaders are slightly more positive about in France is well below the EU average (60 percent), with competitiveness: A majority of French business leaders digital skills, as 69 percent of French leaders consider Europe FRANCE just 38 percent of French leaders optimistic about the believe digital technologies will play an important or critical has enough skilled workers in digital and only 49 percent economic growth prospects of the EU in the next three role in boosting EU competitiveness (97 percent, slightly plan to increase the number of recruits outside Europe to years. Furthermore, business leaders are not very positive above the EU average), EU economic growth (94 percent, find the digital skills needed. When asked what initiative about the EU’s ability to compete, with only 29 percent of slightly above the EU average) and EU job creation (75 should be taken at EU level to help address the upskilling/ France-based respondents indicating they considered percent, slightly below the EU average). French businesses retraining of existing workers, French executives most Europe to be competitive internationally (compared with seem to see digital as less of a burning platform, as only 52 frequently cited using technology to enable lifelong the EU average of 61 percent). Looking forward, only 32 percent of French leaders believe digital will result in major training and development of skills (57 percent), developing percent of France-based respondents believe that Europe’s change or complete transformation of business models entrepreneurial skills (52 percent), and developing workers’ international competitiveness will increase, while 66 in their industry in next 12 months and only 46 percent mobility inside Europe (51 percent). To develop the level of percent believe that Europe’s international competitiveness of respondents were concerned they could lose their skills of graduates, French businesses think EU-level initiatives will at the least remain at the current level in the next three customers (businesses and customers) to other providers if should focus on developing entrepreneurial skills (55 percent), years. The country’s economic performance is expected their company does not embrace digital transformation in developing workers mobility inside Europe (51 percent), to grow by 0.8 percent and slow improvements in the next 12 months. Yet French companies are capitalizing and promoting direct involvement of businesses in tertiary investment and productivity are projected. Despite the more than other countries in Europe on the full potential of educational system (45 percent). moderate recovery, significant challenges remain in terms digital, as investments to date have been equally in driving of competitiveness at the European level. efficiencies (51 percent) and making their products and France-based executives also believe in nurturing current services digital (49 percent)—compared with 60 percent and potential entrepreneurs: Eighty-nine percent of France- Three keys to addressing the widening EU competitive and 40 percent, respectively, at the European level. based respondents believe it is important or critical to gap: French business leaders believe that the top initiatives foster closer collaboration between large corporations and to improve EU competitiveness in the next three years are Reinforcing their lack of enthusiasm, French business leaders entrepreneurs/SMEs to succeed in digital transformation. smarter regulation (71 percent), innovation resulting in the fear more than European counterparts that the EU will Among the actions business leaders see as vital to fostering creation of new products and services (45 percent), and struggle to compete with other major economies in digital such collaboration are supporting the development of local less-expensive and more-flexible labour resources (45 percent). adoption. While 57 percent think Europe is ahead of China technology clusters (75 percent), supporting the development Like the UK, easier access to credit and financing (32 percent) in the development and use of digital today, 48 percent of incubators (63 percent), and stimulating joint innovation and better education and training of the workforce (28 believe China will overtake the EU within the next three years. (63 percent). percent) are also important initiatives for France. Additionally, 48 percent believe Europe lags the US today, and 62 percent expect this to still be the case in three years. Regulation continues to be an on-going challenge, as a slight majority of French executives indicate lack of adequate European policies due to fragmented landscape and excessive regulation are impeding the development of digital tech- nologies in the EU. Moreover, there is a low degree of trust among the French business community towards the EU policy on digital, as only 49 percent are confident the EU has the right level of actions in place to enable digital transformation (considerably below the EU average of 64 percent).

56 57 The level of confidence expressed by business leaders Digital disruption: a catalyst for EU growth and Italian leaders believe Europe has enough skilled workers in Italy is slightly above the EU average of 60 percent, competitiveness: Like their German-based counterparts, in digital (74 percent, versus the 67 percent EU average). ITALY with 62 percent of Italian leaders optimistic about the the majority of Italian business leaders believe digital Just over half of respondents plan to increase the number economic growth prospects of the EU in the next three technologies will play an important or critical role in boosting of recruits outside Europe to find the digital skills needed. years. Furthermore, business leaders are moderately EU competitiveness (98 percent, slightly above the EU When asked what initiative should be taken at EU level to positive about the EU’s ability to compete, with 66 percent average of 96 percent). In addition they believe digital help address the up-skilling/retraining of existing workers, ofrespondents indicating they considered Europe to be technologies will play an important or critical role in boosting Italian executives most often indicated promoting direct competitive internationally (compared with the EU average EU economic growth (95 percent, slightly above the EU involvement of businesses in the professional educational of 61 percent) and 80 percent stating their confidence that average) and EU job creation (94 percent, well above the system (58 percent), promoting reskilling/retraining Europe’s international competitiveness will at least remain EU average). Digital is a burning platform for Italian business programs for older age groups (55 percent), and developing at this level in the next three years (55 percent are confident leaders, 77 percent of whom expect digital technologies to entrepreneurial skills (52 percent). To develop the level that Europe’s international competitiveness will increase). impact business models in their industry in the industry in of skills of graduates, Italian businesses think EU-level The country’s economic performance is expected to register the next 12 months. Italy-based executives are the most initiatives should focus on developing educational programs 0.5 percent GDP growth in 2014 and a significant increase concerned about losing customers if their company does targeted at the success of digital (54 percent), developing in investment and exports is projected. Challenges remain not embrace digital transformation in the next 12 months entrepreneurial skills (48 percent), and invest in and in terms of competitiveness at the European level. (77 percent, compared with an average of 63 percent promoting digital learning and training (46 percent). across the EU). Three keys to addressing the widening EU competitive Eighty-six percent of Italian respondents believe it is gap: Italian business leaders believe that the top initiatives Considering how concerned their executives are about important or critical to foster closer collaboration between to improve EU competitiveness in the next three years are potential loss of customers and the impact they are large corporations and entrepreneurs/SMEs to succeed in easier access to credit and finance (49 percent), smarter predicting on business models, it is surprising that Italian digital transformation. Among the actions business leaders regulation (43 percent), and cheaper energy resources companies are not fully capitalizing on the promise of see as vital to fostering such collaboration are the support (37 percent). Other notable initiatives included innovation digital. Major investments to date have been primarily on of collaborative initiatives via universities and education creating new products and services (32 percent) and less- driving efficiencies (60 percent) instead of making their (63 percent), stimulating joint innovation (60 percent), and expensive and more-flexible labour resources (29 percent). products and services digital (40 percent) which equals supporting the development of local technology clusters the EU average (60 percent and 40 percent, respectively). and incubators (48 percent). Lack of adequate European policies due to the fragmented landscape continues to be an ongoing challenge for 60 Italian business leaders are somewhat concerned that the percent of Italy-based respondents. The same is true of EU will struggle to compete with other major economies excessive regulation, which was cited by just over half in digital adoption. While 45 percent think Europe is ahead of respondents as impeding the development of digital of China in the development and use of digital today, 48 technologies in the EU. There is the highest degree of trust percent believe China will overtake the EU within the next amongst the Italian business community towards EU policy three years. Additionally, 71 percent believe Europe lags on digital, with 79 percent of respondents confident the the US today (10 percentage points higher than the EU EU has the right level of actions in place to enable digital average), and 51 percent expect this to still be the case in transformation (considerably above the EU average of three years. Italian executives are not optimistic about the 63 percent). position of Europe versus China and are clearly concerned about the US regarding development and implementation of digital technologies in next three years.

58 59 The level of confidence expressed by business leaders in Digital disruption: a catalyst for EU growth and Belgian (76 percent), Spanish (75 percent), and Italian (74 Spain is above the EU average (60 percent), with 65 percent competitiveness: Almost all Spanish business leaders percent) business leaders appear more confident that Europe SPAIN of Spanish leaders optimistic about the economic growth believe digital technologies will play an important or critical has enough skilled workers in digital (compared with the prospects of the EU in the next three years. Furthermore, role in boosting EU competitiveness (97 percent, slightly EU average of 67 percent), with only 40 percent of Spanish business leaders are highly positive about the EU’s ability above the EU average of 96 percent), EU economic growth executives planning to increase the number of recruits to compete, with 57 percent of respondents indicating (99 percent, higher than the EU average of 93 percent) and outside Europe to find the digital skills needed (compared they considered Europe to be competitive internationally EU job creation (87 percent, slightly above the EU average with the EU average of 52 percent). When asked what (compared with the EU average of 61 percent) and 83 of 83 percent). Spanish business leaders do see digital as a initiative should be taken at EU level to help address the percent stating their confidence that Europe’s international burning platform, with 71 percent of Spanish businesses up-skilling/retraining of existing workers, Spanish executives competitiveness will at least remain at the current level in expecting digital technologies to impact business models most frequently identified using technology to enable the next three years (52 percent are confident that Europe’s in the industry in the next 12 months. lifelong training and development of skills (68 percent), international competitiveness will increase). The country’s investing in and promoting digital learning and training (53 economic performance is expected to register 0.7 percent While an average 63 percent of EU executives fear losing percent), and promoting direct involvement of businesses in GDP growth in 2014, and a significant increase in investment customers if their company does not embrace digital the professional educational system (49 percent). To develop and exports is forecast. Challenges remain in terms of transformation in the next 12 months, this concern is the level of skills of graduates, Spanish businesses think competitiveness at the European level. significantly higher in Spain, with 76 percent indicating this EU-level initiatives should focus on developing educational as a viable threat to their organisation’s growth. Spanish programs targeted at the success of digital (60 percent), Three keys to addressing the widening EU competitive companies run the risk of missing out on the upside of investing in and promoting digital learning and training (51 gap: Spanish business leaders believe the top initiatives embracing digital as a driver for growth and are not fully percent), and developing entrepreneurial skills (45 percent). to improve EU competitiveness in the next three years are capitalizing on the promise of digital. adoption of new technologies to drive productivity (47 Ninety-two percent of Spanish respondents believe it is percent), innovation creating new products and services While an average of 60 percent of EU executives said they important or critical to foster closer collaboration between (45 percent), and cheaper energy resources (39 percent). intend to make their processes more digital over the next large corporations and entrepreneurs/SMEs to succeed in Spanish executives would also like to see smarter regulation three years, only 53 percent of Spain-based businesses will digital transformation. Among the actions business leaders (34 percent) and better education and training of the do the same. On the other hand, they are moderately ahead see as vital to boosting such collaboration are stimulating workforce in combination with less-expensive and more- of their peers when it comes to digitizing their products joint innovation (69 percent), supporting collaborative flexible labour resources (32 percent). and services, with 47 percent of them saying this is where initiatives via universities and education (62 percent), and they will focus their investment over the next three years supporting the development of local technology clusters Lack of adequate European policies due to the fragmented (compared with the EU average of 40 percent). and incubators (48 percent). landscape is the biggest obstacle to competitiveness for 56 percent of Spain-based respondents, while 51 percent of Spanish business leaders are concerned that the EU will them cited lack of technology clusters to drive innovation struggle to compete with other major economies in digital as an issue that must be urgently addressed. In addition, adoption. While 48 percent of Spanish business leaders excessive regulation continues to be an on-going challenge think Europe is currently ahead of China in the development according to 39 percent of respondents, who felt that and use of digital, 52 percent of them believe China will excessive regulation and insufficient digital infrastructure overtake the EU within the next three years. Additionally, are impeding the development of digital technologies in 77 percent believe that Europe lags the US today, compared the EU. The Spanish business community has the lowest with the EU average of 61 percent, and 64 percent expect this level of trust when it comes to the EU’s policy on digital, to still be the case in three years. Spanish executives are by far with only 43 percent of them confident that the EU has the the least optimistic about the position of Europe vs. China right level of actions in place to enable digital transformation and the US regarding the development and implementation (dramatically below the EU average of 63 percent). of digital technologies in next three years, with just 4 percent believing the EU will be ahead of the US and 19 percent believing the EU will be ahead of China in three years.

60 61 The level of confidence expressed by business leaders Digital disruption: a catalyst for EU growth and Belgian (76 percent), Spanish (75 percent), and Italian (74 in Belgium is well below the EU average (60 percent), with competitiveness: Belgian business leaders are less percent) business leaders appear more confident that Europe BELGIUM only 43 percent of Belgian leaders optimistic about the convinced that digital technologies will play an important has enough skilled workers in digital (compared with the economic growth prospects of the EU in the next three or critical role in boosting EU competitiveness (88 percent, EU average of 67 percent), with only 43 percent of Belgian years. Furthermore, business leaders are not positive about significantly below the EU average of 96 percent), EU executives planning to increase the number of recruits the EU’s ability to compete, with 51 percent of respondents economic growth (84 percent, well below the EU average outside Europe to find the digital skills needed (compared indicating they considered Europe to be competitive of 93 percent) and EU job creation (80 percent, slightly with the EU average of 52 percent). When asked what internationally (compared with the EU average of 61 percent) below the EU average). While an average of 62 percent initiative should be taken at EU level to help address the and 56 percent stating their confidence that Europe’s of EU executives sees digital as a burning platform, just up-skilling/retraining of existing workers, Belgian executives international competitiveness will at least remain at the 49 percent of Belgian business leaders expect digital most often cited using technology to enable lifelong current level in the next three years (compared with the technologies to impact business models in the industry training and development of skills (57 percent), developing EU average of 74 percent). Only 29 percent are confident in next 12 months. workers’ mobility inside Europe (53 percent), promoting that Europe’s international competitiveness will increase. direct involvement of businesses in the professional Challenges remain in terms of competitiveness at a They are also less concerned (53 percent) that they will educational system (51 percent), and investing in and European level. lose customers if their company does not embrace digital promoting digital learning and training (51 percent). transformation in the next 12 months (compared with the Three keys to addressing the widening EU competitive EU average of 63 percent). Belgian companies run the To develop the level of skills of graduates, Belgian businesses gap: Just under half of Belgian business leaders believe the risk of not fully capitalizing on digital’s promise. While 63 think EU-level initiatives should focus on and promote the best way to improve EU competitiveness in the next three percent are intent on investing in the digitization of their direct involvement of businesses in the tertiary educational years is innovation through the creation of new products processes in the next three years, only 37 percent will invest system (55 percent), development of entrepreneurial skills and services. They also cited smarter regulation (39 percent), in making their products and services more digital, and (49 percent), and development of workers’ mobility inside cheaper energy resources (39 percent), and less-expensive will therefore likely miss out on critical productivity and Europe (47 percent). and more-flexible labour (39 percent) as critical initiatives to innovation stimulation required to halt and reduce the enable greater competitiveness, as well as better education competitive gap with their international peers. Belgian executives were slightly less likely than their EU peers and training of the workforce (31 percent) and cheaper raw (84 percent versus 87 percent) to believe it is important materials (27 percent). Only 43 percent of Belgian business leaders believe Europe or critical to foster closer collaboration between large is ahead of China in the development and use of digital corporations and entrepreneurs/SMEs to succeed in digital For 63 percent of Belgian business leaders, the lack of today, while 65 percent believe China will overtake the transformation. Among the actions Belgian business leaders adequate European policies due to the fragmented landscape EU within the next three years. Additionally, 63 percent see as vital to boosting such collaboration are stimulating is the biggest obstacle to the adoption of digital. Excessive believe Europe lags the US today, and 57 percent expect joint innovation (65 percent), supporting collaborative regulation is also an on-going challenge, as 43 percent this to still be the case in three years. initiatives via universities and education (57 percent), and indicated that it is impeding the development of digital supporting the development of local technology clusters technologies in the EU. Next to Spain, the Belgian business (57 percent). Supporting the development of incubators community has the lowest degree of trust amongst their and venture capital development are also priority actions peers regarding the EU’s leadership on digital transformation, for 43 percent of Belgium-based respondents. with just 47 percent of respondents (compared with the EU average of 63 percent) stating they are confident the EU has the right level of actions in place to enable digital transformation.

62 63 ACCENTURE EUROPEAN BUSINESS SUMMIT SURVEY 2014

Total Belgium France Germany Italy Spain UK Other EU countries RESEARCH 1. Compared with last year, how confident are you about Europe’s economic growth prospects in 2014? Very optimistic: much better than 2013 8% 6% 8% 12% 9% 1% 11% 10% Optimistic: better than 2013 45% 33% 23% 51% 54% 51% 57% 43% Neutral: about the same as 2013 37% 39% 55% 35% 23% 44% 29% 36% RESULTS Pessimistic: worse than 2013 8% 18% 12% 2% 11% 3% 2% 10% Very pessimistic: much worse than 2013 2% 4% 2% 3% 1% 2% 2%

2. How confident are you about Europe’s economic growth prospects in the next three years? Very optimistic 7% 2% 3% 5% 9% 3% 9% 12% BY COUNTRY Optimistic 53% 41% 35% 63% 53% 62% 66% 49% Neutral 31% 37% 43% 31% 31% 29% 22% 30% Pessimistic 6% 16% 17% 2% 3% 5% 2% 6% Very pessimistic 3% 4% 2% 5% 1% 2% 4%

3. What best reflects your views on Europe’s international competitiveness? Europe is competitive 61% 51% 29% 85% 66% 57% 60% 69% Europe is not competitive 39% 49% 71% 15% 34% 43% 40% 31%

4. Based on the current level of actions by businesses and policy makers, how do you expect Europe’s international competitiveness to evolve in the next 3 years? Please select what best reflects your views. Europe’s international competitiveness 47% 29% 32% 52% 55% 41% 46% 58% will increase in the next 3 years Europe’s international competitiveness 26% 44% 34% 23% 20% 17% 23% 27% will decrease in the next 3 years Europe’s international competitiveness 27% 27% 34% 25% 25% 42% 31% 14% will remain the same in the next 3 years

5. What do you believe would most improve the competitiveness of Europe in the next 3 years? – Ranked in Top 3 Smarter regulation 41% 39% 71% 42% 43% 34% 42% 30% Innovation creating new products 40% 45% 45% 46% 32% 45% 28% 40% and services Adoption of new technologies to 35% 18% 26% 51% 25% 47% 28% 41% drive productivity Easier access to credit and financing 34% 25% 32% 28% 49% 51% 32% 26% Cheaper energy resources 33% 39% 23% 29% 37% 39% 34% 31% Better education and training of 33% 31% 28% 48% 23% 32% 29% 35% the workforce Less expensive and more flexible 31% 39% 45% 17% 29% 32% 40% 25% labour resources Cheaper raw materials 20% 27% 11% 11% 17% 12% 26% 30% Enhanced digital infrastructure 17% 14% 11% 15% 26% 5% 26% 20% (broadband, wireless) Improved physical infrastructure 15% 22% 9% 14% 18% 3% 15% 22% (roads, ports, water, electricity)

64 65 Total Belgium France Germany Italy Spain UK Other EU Total Belgium France Germany Italy Spain UK Other EU countries countries

6. What best describes your definition of “digital”? 12. To what extent do you expect the continued evolution of digital technologies to impact business models in your industry A major transformation in the way companies 37% 29% 51% 37% 39% 50% 31% 26% over the next 12 months make business impacting both efficiency Complete transformation 10% 6% 6% 6% 17% 9% 5% 16% processes and growth opportunities Major change 52% 43% 46% 35% 60% 62% 54% 56% New business models that companies need 24% 16% 18% 20% 26% 16% 28% 35% Minor change 34% 45% 43% 51% 23% 23% 42% 25% to develop in order to continue to grow No change 4% 6% 5% 8% 5% 3% A group of new technologies that will help 35% 39% 28% 35% 35% 34% 39% 34% businesses be more efficient 13. Who do you expect to adopt digital technologies first in Europe? I do not understand what the concept of 4% 16% 3% 8% 2% 4% Consumers/households will adopt faster 54% 55% 68% 54% 46% 45% 65% 51% ‘digital’ really covers digital technologies than businesses 7. How important will digital technologies be to boost in the next three years? - % answering ‘Critical’ or ‘Important’ Businesses will adopt faster digital 46% 45% 32% 46% 54% 55% 35% 49% technologies than consumers/households Europe’s competitiveness 96% 88% 97% 98% 98% 97% 97% 94% European economic growth 93% 84% 94% 92% 95% 99% 95% 90% 14a. How does Europe currently compare with China regarding the development and implementation of digital Job creation in Europe 83% 80% 75% 85% 94% 87% 80% 80% technologies? Europe is/will be ahead of China 51% 43% 57% 63% 45% 48% 48% 52% 8. In which industries do you expect digital technologies to have the highest impact on business performance? Europe is/will be behind China 38% 53% 29% 23% 42% 36% 45% 40% In manufacturing industries 36% 35% 25% 35% 35% 27% 43% 44% Europe is/will be at level with China 11% 4% 14% 14% 14% 16% 8% 8% In services 64% 65% 75% 65% 65% 73% 57% 56% 14b. How do you think Europe will compare with China regarding the development and implementation of digital 9. Which of the following best describes the primary impact digital technologies will have on Europe’s competitiveness in technologies in 3 years? your industry? Europe is/will be ahead of China 30% 16% 32% 29% 29% 19% 23% 46% Digital technologies will make processes 54% 41% 28% 58% 62% 49% 58% 66% more efficient and reduce operating costs Europe is/will be behind China 50% 65% 48% 48% 48% 52% 57% 42% Digital technologies will create substantial 46% 59% 72% 42% 38% 51% 42% 34% Europe is/will be at level with China 20% 20% 20% 23% 23% 29% 20% 13% new growth opportunities (e.g., new products 14c. How does Europe currently compare with the US regarding the development and implementation of digital and services, new distribution) technologies? 10. Where will your company primarily focus its investments in digital in the next 3 years? Europe is/will be ahead of the US 22% 10% 11% 31% 15% 6% 25% 38% To make your processes more digital 60% 63% 51% 62% 60% 53% 74% 59% Europe is/will be behind the US 61% 63% 68% 49% 71% 77% 66% 48% To make your products and services 40% 37% 49% 38% 40% 47% 26% 41% Europe is/will be at level with the US 17% 27% 22% 20% 14% 17% 9% 14% more digital 14d. How do you think Europe will compare with the US regarding the development and implementation of digital 11. How concerned are you that your customers (businesses and/or consumers) may change providers if your company does technologies in three years? not embrace the digital transformation in the next 12 months? Europe is/will be ahead of the US 24% 14% 11% 45% 32% 4% 20% 35% Very concerned 15% 12% 3% 6% 22% 27% 8% 19% Europe is/will be behind the US 53% 57% 62% 35% 51% 64% 65% 46% Somewhat concerned 48% 41% 43% 38% 52% 49% 74% 43% Europe is/will be at level with the US 23% 29% 28% 20% 17% 32% 15% 19% Not very concerned 31% 43% 51% 42% 26% 17% 15% 30% Not at all concerned 6% 4% 3% 14% 6% 3% 7% 15. Are you aware of the Digital Agenda for Europe? You are aware of it and know the objectives 20% 12% 8% 23% 32% 14% 22% 23% and content You are aware of it but do not really know 45% 33% 52% 48% 42% 44% 38% 51% the objectives and content You are not aware of it 35% 55% 40% 29% 26% 42% 40% 26%

66 67 Total Belgium France Germany Italy Spain UK Other EU Total Belgium France Germany Italy Spain UK Other EU countries countries

16. How confident are you that Europe has the right level of actions in place to enable its digital transformation? 19. Do you consider that European digital players are best positioned to serve B2B or B2C markets? Very optimistic 8% 2% 3% 9% 14% 3% 5% 16% B2B (other businesses) 64% 57% 58% 71% 63% 64% 51% 74% Optimistic 55% 45% 46% 66% 65% 40% 52% 62% B2C (consumers/households) 36% 43% 42% 29% 37% 36% 49% 26% Pessimistic 34% 49% 46% 25% 18% 52% 38% 20% 20. What best reflects your views regarding the main driving force of Europe’s digital competitiveness in the next three years? Very pessimistic 3% 4% 5% 3% 5% 5% 2% Europe’s digital competitiveness will mainly 50% 45% 57% 40% 63% 34% 40% 61% 17. What are the main challenges to the development of digital technologies in Europe? rely on its technology startup companies in the next three years Select the three most important challenges – Ranked in Top 3 Europe’s digital competitiveness will mainly 50% 55% 43% 60% 37% 66% 60% 39% Excessive regulation 46% 43% 52% 49% 52% 39% 55% 38% rely on its large companies embracing digital Lack of adequate European policies due 46% 63% 58% 37% 60% 56% 32% 30% technologies in the next three to fragmented landscape Lack of technology clusters (i.e. equivalent 39% 41% 49% 42% 31% 51% 31% 33% 21. How important is it for your business to have European providers (e.g. telecommunication, IT and technology providers) to the Silicon Valley in the US) to support your digital transformation? Data security issues 38% 31% 37% 49% 34% 25% 40% 43% Critical 20% 14% 20% 15% 25% 38% 17% 15% Insufficient digital infrastructure 35% 29% 23% 32% 51% 39% 42% 30% Important 61% 53% 55% 68% 63% 48% 66% 69% (e.g., high speed broadband) Not very important 16% 31% 22% 14% 11% 13% 14% 12% Data privacy issues 33% 14% 37% 46% 15% 23% 40% 42% Not important at all 3% 2% 3% 3% 2% 1% 3% 4% Insufficient competitiveness of European 33% 41% 23% 26% 35% 30% 32% 38% players (e.g., software and hardware 22. How important will be digital to address the following challenges in Europe in the next three years? providers and suppliers) Critical + Important Lack of STEM skills (Science, Technology, 27% 31% 15% 18% 22% 34% 28% 36% Skills challenges 94% 92% 92% 92% 95% 95% 95% 94% Engineering and Mathematics) Innovation challenges 91% 86% 92% 98% 89% 90% 95% 88% You do not see any challenge to the 1% 2% 2% 1% 3% Energy challenges 83% 80% 75% 82% 91% 81% 85% 84% development of digital technologies in Europe Challenges in collaboration between large 82% 73% 89% 78% 85% 86% 86% 80% 18. What are Europe’s most important strengths that will help it improve its competitiveness in digital? businesses and entrepreneurs/SMEs Select the three most important assets – Ranked in Top 3 Access to finance 79% 71% 77% 71% 89% 83% 82% 80% European companies with 49% 51% 58% 35% 49% 58% 49% 45% Challenges in public services quality 78% 73% 72% 82% 85% 78% 74% 80% international presence Strong innovation capabilities 47% 35% 48% 49% 54% 53% 35% 50% 23. Do you consider that Europe has enough skilled workers (e.g. data scientists, engineers) to succeed in its digital transformation? Highly reputed educational system 38% 39% 45% 45% 29% 34% 38% 36% Yes 67% 76% 69% 49% 74% 75% 46% 74% Thriving entrepreneurship 35% 27% 38% 48% 35% 22% 40% 33% No 33% 24% 31% 51% 26% 25% 54% 26% Strong local demand – B2B markets 34% 31% 22% 40% 29% 30% 43% 38% Strong local demand – B2C markets 33% 31% 43% 23% 29% 40% 43% 26% 24. Do you plan to increase the number of recruits you are making outside Europe in order to find the skills required for the (i.e. sophisticated consumers, digital transformation of your business in the next three years? purchasing power) Yes 52% 43% 49% 65% 52% 40% 48% 62% Stable and reliable regulation 31% 31% 18% 34% 31% 30% 37% 32% (e.g., IP protection) No 48% 57% 51% 35% 48% 60% 52% 38% Ambitious European policies to 29% 24% 28% 22% 34% 32% 14% 38% develop digital None - you do see any strength that will 2% 10% 2% 3% 1% help Europe to improve its competitiveness in digital

68 69 Total Belgium France Germany Italy Spain UK Other EU Total Belgium France Germany Italy Spain UK Other EU countries countries

25. How important are entrepreneurial skills and culture to succeed in the digital economy? 28. Do you expect digital technologies to accelerate the development of external collaboration (e.g., crowdsourcing, open Critical 35% 24% 38% 34% 38% 64% 35% 20% innovation) in the next three years? Important 59% 63% 55% 60% 57% 35% 65% 70% Yes 85% 71% 85% 86% 89% 90% 89% 85% Not very important 5% 12% 6% 6% 3% 1% 8% No 15% 29% 15% 14% 11% 10% 11% 15% Not important at all 1% 2% 2% 2% 29. How important are the digital technologies (connection of renewable energy to efficient smart grid, smart metering) 26. What priority actions should be taken at European level to develop the level of skills of graduates / first time workers to to address the energy challenges Europe is facing? % answering ‘Critical’ or ‘Important’ meet skills requirements for Europe’ digital transformation? – Ranked in Top 3 Access to competitive energy 93% 86% 85% 97% 100% 95% 95% 94% Develop educational programs targeted 49% 43% 40% 52% 54% 60% 51% 42% Energy efficiency 92% 88% 88% 98% 95% 95% 94% 90% on the success of digital (e.g., training on technologies but also on new business) 30. What priority actions should be taken at European level to boost the adoption of digital technologies to address energy Develop entrepreneurial skills 45% 49% 55% 40% 48% 45% 35% 44% challenges in Europe? - Ranked in Top 3 Promote direct involvement of businesses in 43% 55% 45% 40% 40% 44% 34% 43% Promote energy efficiency 73% 71% 72% 80% 69% 82% 83% 62% tertiary educational system (e.g., definition Support and invest in Smart Grids 61% 57% 57% 62% 66% 69% 66% 55% of tertiary educational curricular) Support investment in renewables 60% 73% 49% 52% 69% 47% 62% 69% Develop workers’ mobility inside Europe 42% 47% 51% 32% 43% 44% 40% 39% Support and invest in storage technologies 53% 39% 66% 68% 38% 51% 42% 59% (e.g., improvement of language skills, better (e.g., hydrogen) synergies between national employment) Support the development of new 52% 61% 55% 38% 57% 52% 48% 55% Increase Science/Technology/Engineering 42% 37% 29% 57% 32% 23% 49% 54% transportation modes (e.g., Electric Vehicles) and Maths graduates Invest in and promote digital learning and 42% 29% 40% 34% 46% 51% 42% 43% 31. Do you consider that digital technologies will improve the business access to finance? training (e.g., MOOC: massive online open Will improve access to corporate banking 69% 82% 74% 55% 80% 64% 63% 68% courses) Will improve access to capital markets 67% 65% 51% 51% 71% 65% 72% 82% Promote vocational training/improve 39% 39% 40% 45% 37% 32% 49% 34% Will improve access to retail banking 65% 75% 68% 62% 71% 62% 58% 65% apprenticeship Will improve access to venture capital 61% 65% 45% 54% 54% 56% 72% 74% 27. What priority actions should be taken at European level to support the upskilling/retraining of existing workers to meet skills requirements for Europe’ digital transformation? – Ranked in Top 3 32. What priority action should be taken at European level to boost the usage of digital technologies to address business financing challenges? - Top priority Use technology to enable lifelong learning 58% 57% 57% 58% 49% 68% 62% 57% and development of skills Facilitate the development of venture 41% 22% 42% 52% 35% 31% 48% 50% capital funding for digital businesses Promote re-skilling/retraining programs for 51% 45% 48% 60% 55% 47% 63% 46% older age groups Develop digital banking for SMEs 35% 49% 31% 29% 40% 30% 34% 34% Promote direct involvement of businesses 51% 51% 43% 52% 58% 49% 40% 57% Develop adequate regulation for 24% 29% 28% 18% 25% 39% 18% 16% in professional educational system crowdfunding (e.g., definition of professional education) 33. How confident are you that public services in Europe will be able to leverage digital technologies to improve the quality Invest in and promote digital learning 49% 51% 49% 51% 42% 53% 54% 47% and training (e.g., MOOC: massive online of service to citizens and businesses in the next three years? open courses) Very optimistic 6% 4% 5% 8% 5% 5% 2% 11% Develop entrepreneurial skills 45% 43% 52% 34% 52% 43% 42% 47% Optimistic 62% 67% 49% 61% 55% 66% 61% 69% Develop workers’ mobility inside Europe 45% 53% 51% 45% 43% 40% 40% 46% Pessimistic 29% 25% 42% 31% 35% 26% 34% 18% (e.g., improvement of language skills, better Very pessimistic synergies between national employment)

70 71 REFERENCES

i European Commission, Economic Forecast Winter 2014 xxi BUSINESSEUROPE statement to the Spring European Council on 20-21 March 2014 http://www.businesseurope.eu/content/default. http://ec.europa.eu/economy_finance/publications/european_economy/2014/pdf/ee2_en.pdf asp?PageID=568&DocID=32817 ii European Commission Economic Forecast, Autumn 2013 xxii Accenture, “Digitizing the Value Chain for High Performance”, 2013. See: http://www.accenture.com/SiteCollectionDocuments/PDF/ http://ec.europa.eu/economy_finance/publications/european_economy/2013/pdf/ee7_en.pdf Accenture-Digitizing-the-Value-Chainfor-High-Performance.pdf iii http://www.imf.org/external/pubs/ft/weo/2014/update/01/pdf/0114.pdf xxiii http://www.accenture.com/SiteCollectionDocuments/PDF/Accenture-Digitizing-the-Value-Chain-for-High-Performance.pdf iv EU Commission. See http://horizon2020projects.com/policy-research/eu-rd-investment-scoreboard-published/ xxiv Accenture, PCO Innovation news release, October 2013 http://newsroom.accenture.com/news/accenture-to-acquire-leading-product- lifecycle-management-company-pco-innovation-to-help-clients-take-new-products-to-market-faster-and-more-efficiently.htm v Conference Board, 2014 Productivity Brief. See http://www.conference-board.org/data/economydatabase/ xxv Accenture, Technology that matters, Harnessing the technology wave in banking, 2013 vi http://ec.europa.eu/enterprise/policies/innovation/glossary/index_en.htm xxvi http://www.accenture.com/SiteCollectionDocuments/PDF/Accenture-Builds-Business-Intelligence-Solution-French-Bank.pdf vii National Science Foundation, “Science and Engineering Indicators 2014.” See: http://www.nsf.gov/statistics/seind14/ xxvii Financial Times, The rise of digital bank, October 2013, http://www.ft.com/intl/cms/s/0/e2bf1534-3ce3-11e3-a8c4-00144feab7de. viii European Commission, “Economic Forecast”, February 2014. See: http://ec.europa.eu/economy_finance/eu/forecasts/2014_winter_ html#axzz2mILE2mQi forecast_en.htm. China data: Conference Board Total Economy Database, 2013. See: https://www.conference-board.org/pdf_free/ economics/TED3.pdf xxviii Accenture, “Technology that matters: Harnessing the technology wave in banking,” 2013. See: http://www.accenture.com/ microsites/bankingtechnologyfutures/Pages/index.aspx ix Barack Obama, “State of the Union Address 2014.” See: http://www.washingtonpost.com/politics/full-text-of-obamas-2014-state-of- the-union-address/2014/01/28/e0c93358-887f-11e3-a5bd-844629433ba3_story.html xxix Accenture, Everyday Bank, 2013 (Data sources from Tower Group, EMFA) x Innovation Union Scoreboard 2014, Executive Summary, p.5 xxx Accenture, “Technology that matters: Harnessing the technology wave in banking,” 2013. See: http://www.accenture.com/ microsites/bankingtechnologyfutures/Pages/index.aspx xi National Science Foundation, “Science and Engineering Indicators 2014.” xxxi IEA, World Energy Outlook, 2013 xii 2014 Global R&D Funding Forecast, December 2013, Battelle and R&D Magazine www.rdmag.com page 3 xxxii IEA international Energy Agency, WEO 2013 xiii European Commission Digital Agenda Scoreboard 2013 http://ec.europa.eu/consumers/consumer_research/editions/docs/9th_edition_ scoreboard_en.pdf And GSMA, “Mobile Economy Europe, 2013.” See: http://gsmamobileeconomyeurope.com/GSMA_Mobile%20 xxxiii GTM Global Smart Grid Technologies and growth markets 2013-2020 Economy%20Europe_v9_WEB.pdf xxxiv Accenture, Smart Metering potential, 2013, (results from Accenture utilities executive survey xiv Eurostat data; The Consumer Conditions Scoreboard, 9th edition – July 2013, P.20. xxxv Accenture, Delivering Public Service for the future, October 2012 xv EU Commission, “Digital Agenda for Europe Scoreboard.” See http://ec.europa.eu/digitalagenda/en/scoreboard xxxvi Accenture, Digital Government: Pathways to Delivering Public Services for the Future, 2014. See: http://www.accenture.com/us-en/ xvi Accenture, Major Italian Private Bank: Mobile Application for Financial Advisors. See: http://www.accenture.com/ Pages/insight-digital-governmentpathways-delivering-public-services-future.aspx SiteCollectionDocuments/PDF/Accenture-Major-Italian-Private-Bank-MAFA.pdf xxxvii UK Cabinet Office, “Digital Efficiency Report,” Nov 2012. See https://www.gov.uk/government/publications/digital-efficiency-report/ xvii Accenture, EIH, Boosting European growth with Healthcare, Topics for European Symposium, October 2013 digital-efficiency-report xviii Accenture, Realising the Full Potential of Smart Metering, 2013 http://www.accenture.com/SiteCollectionDocuments/PDF/Accenture- xxxviii See: http://www.portaldaempresa.pt/cve/pt Smart-Metering-Report-Digitally-Enabled-Grid.pdf xxxix Accenture, Delivering Public Service for the future, October 2012 xix Accenture client experience. See: http://www.accenture.com/SiteCollectionDocuments/PDF/Accenture-Builds-Business-Intelligence- xli Accenture, “Achieving Digital Excellence in Public Service,” 2013. See: http://www.accenture.com/us-en/Pages/insight-achieving- Solution-French-Bank.pdf digital-excellence-public-servicesummary.aspx xx OECD, “Innovation Scoreboard 2013.” See: http://www.oecd-ilibrary.org/science-andtechnology/ xlii Accenture Risk Management Research in Healthcare and Life Sciences. See: http://www.accenture.com/us-en/Pages/insight-global- oecd-science-technology-and-industry-scoreboard-2013_sti_scoreboard-2013-en risk-management-study-2013-era-greater-uncertainty.aspx xliii Accenture, EIH, Boosting European growth with Healthcare, Topics for European symposium, October 2013 xliv Accenture Risk Management Research in Healthcare and Life Sciences. See: http://www.accenture.com/us-en/Pages/insight-global- risk-management-study-2013-era-greater-uncertainty.aspx xlv Accenture client experience

72 73 xlvi Accenture estimates xlvii Accenture, “Growth Strategies for a Digital World,” 2014. See: http://www.accenture.com/digitalstrategy xlviii THE ECONOMIC IMPACT OF A EUROPEAN DIGITAL SINGLE MARKET FINAL REPORT, MARCH 2010, Copenhagen Economics, The European Policy Centre xlix See: www.siliconrepublic.com February 2013 l European Commission, Eurostat, ttp://epp.eurostat.ec.europa.eu/statistics_explained/index.php?title=File:Graduates_from_tertiary_ education,_by_field_of_education,_2010_(1).png&filetimestamp=20121001105919 li Accenture Institute for High Performance, Where will all the STEM talent come from, May 2012 http://www.accenture.com/ SiteCollectionDocuments/PDF/Accenture-Where-Will-All-the-STEM-Talent-Come-From-FINAL.pdf#zoom=50 lii European Council Conclusions, Brussels, 24 October 2013. See: http://www.consilium.europa.eu/uedocs/cms_data/docs/pressdata/en/ ec/139197.pdf liii “Old heads, New ideas,” 100thoughts HSBC. http://www. yourencore.com/about-yourencore/news/HSBC-100- Thoughts.pdf liv Cf Startup ecosystem report, 2012 for a data based classification of clusters (“Startup Ecosystem Index”) lv Accenture, Entrepreneurial Innovation report for G20 YEA Summit, 2013. See: http://www.accenture.com/g20yea lvi Accenture, Entrepreneurial Innovation report for G20 YEA Summit, 2013. See: http://www.accenture.com/g20yea lvii Massolution 2013, Crowdfunding Industry Report, http://research.crowdsourcing.org/2013cf-crowdfunding-industry-report. lviii European Commission, COM (2014) 172 final. lix Accenture, “New Businesses, New Competitors: Germany’s Top500 and the DigitalChallenge,” 2013. See: http://www.accenture.com/ Microsites/wachstum/de-en/Pages/index.aspx lx BMW. See Intelligent Solutions for Everyday Life on the Move” http://www.bmw.com/com/en/insights/corporation/bmwi/mobility_ services.html lxi Accenture Digital Government Pathways to Delivering Public Services to the Future,2014. See: http://nstore.accenture.com/acn_com/ Accenture-Digital-Government-Pathways-to-Delivering-Public-Services-for-the-Future.pdf lxii Ibid lxiii EU Commission, “Digital Agenda”. See: http://ec.europa.eu/digital-agenda/en/scoreboard

74 ABOUT THE EUROPEAN BUSINESS SUMMIT The European Business Summit (EBS) is Europe’s key meeting place for business leaders and decision makers, where business and politics shape the future. Every year, the EBS attracts more than 1,500 participants from over 60 countries, including: European Commissioners, Prime Ministers, high-ranking individuals and about 200 journalists. The European Business Summit is an initiative of BUSINESSEUROPE and the Federation of Enterprises in Belgium.

ABOUT BUSINESSEUROPE BUSINESSEUROPE is the leading advocate for growth and competitiveness at European level, standing up for companies across the continent and campaigning on the issues that most influence their performance. A recognised social partner, we speak for all-sized enterprises in 35 European countries whose national business federations are our direct members.

ABOUT ACCENTURE Accenture is a global management consulting, technology services and outsourcing company, with approximately 289,000 people serving clients in more than 120 countries. Combining unparalleled experience, comprehensive capabilities across all industries and business functions, and extensive research on the world’s most successful organisations, Accenture collaborates with clients to help them become high-performance businesses and governments. The company generated net revenues of US$28.6 billion for the fiscal year ended August 31, 2013. Its home page is www.accenture.com.

ABOUT ACCENTURE RESEARCH Accenture Research is Accenture’s global organization devoted to economic and strategic studies. The staff consists of 200 professionals in economic and survey research from Accenture’s principal offices in North America, Europe and Asia/Pacific. Scan the QR code to download the report

Copyright © 2014 Accenture Visit the site to download the report All rights reserved. Accelerating Europe’s Comeback: Digital opportunities for Competitiveness and Growth. Accenture, its logo, and www.accenture.com/ebs High Performance Delivered are trademarks of Accenture. Learn more about the business agenda for Europe: www.accenture.com/EuropeEconomicGrowth THE EUROPEAN MEDIA NETWORK PRESENT IN 12 EU CAPITALS

EurActiv Berlin Brussels 500 m Network from the O ce Kanzleramt 200 m from the Berlaymont

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EurActiv publishes free EU news and facilitates EU policy debates for policy professionals in 12 languages. With 2.8+ million* page views and 660,524* ‘unique visitors’ per month, EurActiv is the leading online media on EU affairs [* Average Google Analytics numbers January-December 2013]. www.euractiv.com IHK-240514_OP.pdf 1 14年6月12日 下午3:22

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K The Prestigious Venue of EBS: Notes Egmont Palace, Brussels