WHOLESALE - MADE TO ORDER 2021 About Us OUR CLOTHES Our pieces are designed to be both timeless and tough. Intricate smocking and detailing create distinctive silhouettes for special occasions, while our fine cotton is easy to launder after a day spent exploring and jumping in puddles.
Each dress takes at least eight hours to produce using traditional craftsmanship, hand smocking and fine cotton.
OUR STORY Annafie was born from a desire to produce childrenswear considerately, in small batches, with longevity at the core of the designs and materials.
We are an independent brand based in London and run by CEO and mother of four, Leonie von Schweinitz. Leonie is passionate about classic design, but also understands the importance of easy-care clothing that will last to be handed down.
Over the past 15 years, Annafie’s combination of quality and luxury has made our clothes popular with the children of some of the world’s style icons, including the Duchess of Cambridge (hence Prince George’s namesake romper).
We believe in letting kids be kids, which is why we make beautiful clothes to be worn on beautiful adventures. Late Summer / Autumn 2021 Late Summer / Autumn 2021
All dresses are fully lined. Long sleeves can be cuffed or smocked.
WINTER WONDERLAND TOMMELISE sky blue piué milleeur print NEW AW
PHILINE DOROTHEA burgundy toile de jouy blue toile de jouy NEW AW NEW AW
AMALIA FLAVIA pink cambridge white cambridge NEW AW NEW AW
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NAVY DEER TO MY HEART RED DEER TO MY HEART BLUE DEER TO MY HEART navy piué red piué sky blue piué *also available in dark red brushed NEW AW HENRIE A HENRY ROMPER NEW AW new tartan brushed new tartan brushed NEW AW NEW AW
BELLA BELLE ROMPER BEAU SET ROCKING HORSE WILHELMINA RALPH ROMPER dark red brushed dark red brushed dark red brushed red piué tartan brushed tartan brushed NEW AW
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HORSE CAROUSEL MERY GO ROUND RED HORSE CAROUSEL navy piué AND ROUND dark red brushed sky blue piué *also available in bright red piué
HORSE CAROUSEL SKIRT HORSE CAROUSEL ROMPER navy piué* navy piué*
*Choose from dark red brushed, bright red piué, sky blue piué and navy piué.
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HEART TO HEART DEER TO MY HEART KISSY HEART WHITE HEART pink cambridge red striped pink striped white cambride *also available in red with *also available in pale *also available in pale blue white dots blue striped smocking and embroidery
Girls‘ pyjamas have smocked & embroidered sleeves and legs.
Boys pyjamas available in these fabrics: CHRISTINA CARLA white cambridge* white cambridge*
*available with no/short/long cued/ long smocked sleeves and with or without sash tie brushed tartan blue gingham vichy red striped sky blue piué
ALL FIRED UP START YOUR ENGINES RUDOLPH PYAMAS BLANCHE LOUIS ROMPER BABY BONNET navy striped navy striped red gingham white cambridge white cambridge white cambridge
www.annae.com info@annae.com @Annaelondon www.annae.com info@annae.com @Annaelondon The Royal Collection
Our Royal Collection is not seasonal or trend-led. It’s designed to last and to look great now, next year and in ten years’ time. Each piece is produced from fine, breathable cotton to keep little ones cool and comfortable in the summer and look great with a pair of thick tights and a cardigan during the colder months.
At Annafie, our desire to produce clothing with as little impact on the environment as possible is at the heart of our design and manufacturing processes. We’d hate to see one of our slow and lovingly made pieces being thrown out because it was “last season”. We know that kids grow quick- ly, so we design clothes that can be passed on and treasured equally by a younger sibling or friend, whatever the year or season they grow into it. Royal Collection Royal Collection
ALICE TOY SOLDIER DUNGAREES LOLLY pink brushed red striped sweets print THEODORA THEODORE SET THEODORA SKIRT blue toile de jouy blue toile de jouy blue toile de jouy *available without pink trim NEW
Our bestselling toile de jouy styles are now made from organic cotton!
OHANNA FELICITY VIVIENNE ROMPER blue gingham vichy beige gingham vichy beige gingham vichy NEW *also available in blue or red gingham vichy NEW
PHILOMENA PHILOMENA SKIRT THUMBELINA ROMPER burgundy toile de jouy burgundy toile de jouy THE ENCHANTED DEER THUMBELINA beige gingham vichy milleeur print milleeur print *also available in blue or red gingham vichy
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RED CHARLO E NAVY CHARLO E CHARLO E PRINCE GEORGE red striped navy piué blue striped ROMPER NEW NEW white cambridge
CLARA ISABELLA BENITA blue striped* white cambridge* blue gingham NEW
*embroidered front and back, and on the collar, sleeves and pockets.
HORSIE HORSIE ULIA BIRDS OF PARADISE LOUISA BEATRICE GINNY blue gingham red gingham oral cotton voile white cambridge sky blue piué beige gingham vichy NEW
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Our Terms in a Nutshell
SIZES Anna e London Ltd accepts no liability for speci c All DRESSES, PY¢AMAS, BLOUSES and SKIRTS compliance with ammability performance reuire- are available in sizes 3, 6, 9, 12, 18 and 24 months and ments in other countries. 3, 4, 5, 6, 7, 8, 9, 10, 11 and 12 years. All ROMPERS, DUNGAREES and CHRISTENING GOWNS are PRICES available in sizes 3, 6, 9, 12, 18 and 24 months. Our Prices dier for (1) 3-24 months, (2) 3-8 years and (3) sizes are generally “true to size”, and on the larger 9-12 years. Please refer to our Price List for details. side compared to some Spanish and French brands. Prices are uoted excluding VAT.
FABRICS AND BUONS ORDER PROCESS All fabrics are 100% cotton, some are made from No minimum order uanity! We ask you to order 100% organic cotton. Buttons are fabric covered. All at least 5 units per style (dierent sizes will count dresses are fully lined. Rompers and pyjamas are towards uota). 50% of the total has to be paid upon not. Rompers fasten with fabric covered buttons con rmation of the order, the remaining 50% im- at the back and between the legs for easy nappy mediately before dispatch.For Wholesale/Made to changing. Order, our next delivery dates are June 2021 (order by 19 February 2021) and September 2021 (order by SMOCKING AND EMBROIDERY 26 April 2021). Items are delivered with duties un- All items are lovingly smocked and embroidered by paid and the buyer pays for shipping (we are happy hand in our family run factory in Madagascar using to provide shipping options). e Terms of Business traditional techniues. Slight variations may occur. of Anna e London Ltd apply to all orders. Width of smocking increases with dress size. PHOTOGRAPHY SLEEVES AND SASH We will be happy to share packshots and lifestyle Dresses can have no sleeves, short capped sleeves, images for those styles we have them for, but cannot or either long cued or long smocked sleeves. All provide these for all Made to Order items. dresses from and including size 12 months upwards have a sash attached with a small stitch at the back RE ORDERS to stay in place. is can be removed for tying the As all our items are manufactured by hand, re-or- dress tighter, allowing for more growing room. All ders within the same season are not possible. But dresses up to and including size 24 months come please email us at info@anna e.com as we might with a pair of matching pants/nappy cover. have more stock available. Please also note that some of our Royal Collection designs are regularly NIGHTWEAR restocked. Girls’ smocked pyjamas are not tight tting and can therefore not be sold into the United States. IMMEDIATE DELIVERY Our nightwear range is not currently available in If you reuire stock immediately, please contact us ame retardant nish and comes with “Keep Away at info@anna e.com. From Fire” labels, as reuired under UK regulations.
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