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Innovating Europe FOURTEENTH ANNUAL INTERNATIONAL ACADEMIC CONFERENCE ON EUROPEAN INTEGRATION INNOVATING EUROPE FOURTEENTH ANNUAL INTERNATIONAL ACADEMIC CONFERENCE ON EUROPEAN INTEGRATION INNOVATING EUROPE © 2019 University American College Skopje Treta makedonska brigada No. 60, 1000 Skopje, Macedonia www.uacs.edu.mk For the publisher: University American College Skopje Fourteenth annual international academic conference on European integration INNOVATING EUROPE Skopje, Thursday 16 May 2019 Editors: Prof. Dr. Luca Gnan Assoc. Prof. Dr. Miodraga Stefanovska - Petkovska Program Committee: Prof. Dr. Jeremy Cripps, University of Findlay, USA Prof. Dr. Vlado Dimovski, University of Ljubljana, SI Prof. Dr. Ivan Dodovski, Co-chairperson, University American College Skopje, MK Prof. Dr. Luca Gnan, Co-chairperson, University of Rome Tor Vergata, IT Prof. Dr. Robert Hudson, University of Derby, UK Prof. Dr. Mehmet Zeki Ibrahimgil, Gazi University, Ankara, TR Prof. Dr. Zlat R. Milovanovic, University American College Skopje, MK Prof. Massimiliano Pellegrini, University of Rome Tor Vergata, IT Prof. Dr. Marjan Petreski, University American College Skopje, MK Prof. Dr. Claudia Sandei, University of Padova, IT Prof. Dr. Mile Terziovski, Swinbourne University of Technology, AU Prof. Dr. Milica Uvalic, University of Perugia, IT Prof. Dr. Balázs Vizi, Hungarian Academy of Sciences, HU Prof. Dr. Johan G. Wissema, Delft University of Technology, NL Prof. Dr. Izet Zeqiri, Macedonian Academy of Sciences and Arts, MK Proof reading: Bettina Jones Design & Layout: Royal Art, Skopje All papers published in this volume have been subject to double blind peer review process. INNOVATING EUROPE Edited by: Luca Gnan Miodraga Stefanovska –Petkovska Skopje, 2019 Preface It is our great pleasure to present the Proceedings of the 2019 Fourteenth Annual International Academic Conference on European Integration. During the last 14 years, this conference has grown to become the leading venue that brings together representatives of higher education and researcher institutions, practitioners, international, national and regional policymakers, as well as students to exchange and discuss the latest research, challenges, and developments related to European integration. The University American College Skopje (Republic of North Macedonia) and the University of Rome Tor Vergata (Italy) organized this years’ Conference. It took place in the premises of the Ministry of foreign affairs, Republic of North Macedonia in May 2019. The title of the 2019 conference was Innovating Europe through which this inter- and multi-disciplinary conference sought to examine the concept of innovation affecting all areas innovative economic, social and political solutions to evolving challenges to the European of life and all aspects of future European development. Considering the pressing need to find policies, methodologies, and instruments by addressing issues strategic to EU Innovation. Theproject, total the of 2019 15 papers conference included challenged in this proceedings and stimulated volume the critical was carefully reflection reviewed on EU innovation (through a double-blind peer-review process) and selected from all submissions. All papers were or- ganized in four topical sections named: • Business Innovation, • Innovations In Society And Education, • Economy and Labor Market and • Entrepreneurship and Innovation. We would like to extend our sincere appreciation to the conference chairperson Prof. Ivan Dodovski and the opening and keynote speakers: Mr. Nikola Dimitrov, Minister of Foreign Affairs of the Republic of North Macedonia; Mr. Carlo Romeo, Italian Ambassador to the Re- public of North Macedonia and Prof. Giuseppe Novelli, PhD – Rector of University of Rome Tor Vergata. This conference would not have been possible without the immense contribution of the peer reviews who contributed to the quality and selection of the papers. Our grati- tude goes to our moderators: Prof. Snezana Hristova, Prof. Ivan Dodovski, and Mrs. Dushica Stevchevska Srbinoska. Finally, we would like to highlight our sincere appreciation to all the conference participants for choosing this venue for presenting and discussing their research ideas and findings. 7 Innovating Europe With gratitude to everyone involved who brought their expertise and experience, we were able to mark the 14th Annual International Conference on European Integration with high-quality debate and fruitful, constructive and open exchanges thus leaving our contribution in the academic and research community. Together we were able to shape a critical dialogue and offer tools, perspectives and options for future advancement of Europe’s innovation policy. Prof. Luca Gnan and Assoc.Prof. Miodraga Stefanovska – Petkovska Editors 8 Innovating Europe Table of Contents PREFACE .....................................................................................................................................................................7 PART ONE: Business Innovations ................................................................................................................11 EU Business Innovation: in Decline? Jeremy Cripps ......................................................................................................................................13 Giulia Flamini and Luca Gnan ........................................................................................................27 Family Firms’ HRM Practices Configurations: An empirical analysis Damiano Petrolo, Luca Gnan, Wim Voordeckers and Frank Lambrechts ........................ 83 Family Firms’ HRM Practices and Configurations: An Empirical Analysis Durable as Wood – Analyses of Organizational Culture and Job Satisfaction in the Wood- Industry Companies Angela Arsovska, Miodraga Stefanovska – Petkovska and Marjan Bojadziev ................ 97 Measuring Brand Performance: From Customer Based Brand Equity to Brand Financial Value Dimitar Kovachevski, Ilijana Petrovska and Venera Krliu Handjiski .............................115 The Relationship Between Event Marketing And Luxury Products: The Case Of Macedonian Small Enterprise Joana Shikoska and Ilijana Petrovska .......................................................................................129 PART Two: Innovations in Society and Education ..........................................................................141 The Innovation Union and Democracy in the E.U. Zlat R. Milovanovic ...........................................................................................................................143 Innovating the Role of Honorary Consul In The Era Of Regionalization And Globalization Zhivko Gruevski ................................................................................................................................151 Impact analysis of expanding administrative legal protection in Republic of North Macedonia Natalija Shikova, Dragan Gocevski .............................................................................................163 Innovating the Rural: Tactics for Village Renewal in the Mariovo Region Violeta Bakalchev, Sasha Tasic, Mitko Hadzi Pulja, Minas Bakalchev ............................175 Effects of the Genre of Business Cases in the Business Communication Classroom in Higher Education Institutions Marjan Bojadziev, Marjana Vaneva, Ilijana Petrovska and Tamara Jolevska – Popov ....................................................................191 PART THREE: Economy and Labor Market ...........................................................................................203 Determinants of female (in) activity on labour market in Macedonia: A comparative perspective with a group of Mediterranean and South-Eastern Europe countries Marija Nachova Andonova and Nikica Mojsoska Blazheski ...............................................205 Interplay Between Reservation Wage and Unemployment Duration: Evidence From North Macedonia Tereza Kochovska ............................................................................................................................231 PART FoUR: Entrepreneurship and Innovation ......................................................................................247 The Relationship between Entrepreneurship and Unemployment in Republic of North Macedonia Rejhan Sulejman ...............................................................................................................................249 Impact of Education on Entrepreneurial Intentions among Students in Republic of North Macedonia Nadezda Pop-Kostova, Makedonka Dimitrova, Ana Tomovska Misoska, Marjan Bojadziev..............................................................................261 ABOUT THE AUTHORS........................................................................................................................279 PART ONE: Business Innovations Jeremy Cripps EU BUSINESS INNOVATION: IN DECLINE? EU Business Innovation: in Decline? Jeremy Cripps Univerisity of Findlay, USA Abstract: The European Innovation Scoreboard 2018, suggests Innovation in Europe “has declined.” The Centre for European Reform asks whether EU Competition policy may be “an obstacle to innovationThe Washington and growth.” Post reports Europe’s Europe’s history, innovation asserts The deficit Economist, “isn’t disappearing “explains the any (innovation) time soon.” lag.” This paper examines whether EU business innovation, the key to economic sustainability, is in decline. is the effect of low productivity
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