Dr Sangwon Park Associate Professor School of Hotel and Tourism
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Dr Sangwon Park Associate Professor School of Hotel and Tourism Management The Hong Kong Polytechnic University Areas of Research Expertise Areas of Teaching Expertise Online/Mobile Marketing Hotel & Tourism Technology Hotel & Tourism Technology Management Management Digital Marketing Big Data and Business Analytics Revenue Management Personal Introduction Dr Sangwon Park is an Associate Professor in the School of Hotel and Tourism Management at The Hong Kong Polytechnic University and Coordinator of Tomorrow’s Guestrooms at Hotel ICON. Prior to joining the school in 2017, he taught at the University of Surrey in the UK, and has served as Deputy of Hospitality Management. Dr Park has awarded PhD Degree from the Temple University, USA (Business Administration) and received Master Degree in Hotel & Restaurant Management with Statistics minor from the University of Missouri - Columbia, USA. His primary research interests include information technology in tourism and hospitality, online marketing, and labour productivity in the hospitality industry. Dr Park has received a number of best paper awards. Other than I-CHRIE best paper award at 2008, he has gotten several awards from one of renowned conferences in the area of information technology and tourism, such as the winner (1st place) of the ‘Journal Article of the Year Award’ at the ENTER 2013, 2nd place of the ‘Journal Article of the Year Award’ at ENTER 2014, 1st place of the award at ENTER 2016 Conference, and the Best Conference Paper award (3rd place) at ENTER 2017. Dr Park also obtained the Faculty Researcher of the Year 2014 at the University of Surrey as well as 2019 Emerging Scholar of Distinction from at International Academy of the Study of Tourism. Dr Park has diverse professional work/project experiences. He involved in four-year project with Madden Media in USA to estimate the effectiveness of travel advertising on travellers’ behaviours. In 2011, Dr Park has worked with USTA to examine American Traveller’s use of the Internet and Social Media as a principal investigator. He has also participated in a research project about labour productivity in the UK hotels based on a prestigious funding from ESRC (Economic and Social Research Council) in the UK. Qualifications [Academic Qualifications] Ph.D. (2012) Fox School of Business, Temple University, Philadelphia, PA, United States M.Sc (2007) Hospitality Management (Minor: Statistics), University of Missouri – Columbia, MO, United States. B.S. (2004) Tourism Development/Tourism Management, Sangji University, South Korea [Professional Qualifications] CHE (Certified Hospitality Educator) Member of IFITT Member of Asia Pacific Tourism Association [Awards] 2019 Emerging Scholar of Distinction at International Academy of the Study of Tourism 2018 Best Paper Nomination at Asian Pacific Tourism Association (APTA) 2018 2017 Best Paper Nomination at Asian Pacific Tourism Association (APTA) 2017 2017 Best Conference Paper Award (3rd place) at the ENTER 2017 2016 1st place, Journal Paper of the Year Award at the ENTER 2016 by the International Federation for IT and Travel & Tourism (IFITT) 2016 ‘A Big Thank you’ Award, Faculty of Business, Economics and Law, University of Surrey 2015 ‘A Big Thank you’ Award, Faculty of Business, Economics and Law, University of Surrey 2014 Faculty Researcher of the Year 2014 Award, Faculty of Business, Economics and Law, University of Surrey 2014 ‘A Big Thank you’ Award, Faculty of Business, Economics and Law, University of Surrey 2014 2nd place, Journal Paper of the Year Award in the ENTER 2014 by the International Federation for IT and Travel & Tourism (IFITT) 2013 1st place, Journal Paper of the Year Award in the ENTER 2013 by the International Federation for IT and Travel & Tourism (IFITT) 2008 Best Paper Award, International Council on Hotel, Restaurant, and Institutional Education (ICHRIE) 2006 Graduate Dean Scholarship, University of Missouri - Columbia 2005 Graduate Dean Scholarship, University of Missouri – Columbia [Editorial Board Memberships] Managing Editor in Tourism Management Associate Editor in Annals of Tourism Research Journal of Travel Research International Journal of Contemporary Hospitality Management International Journal of Tourism and Hospitality Research Korean Association for Advertising and Public Relations [Ad Hoc Reviewer] Management area Information and Management International Journal of Information Management Journal of Electronic Commerce Research International Journal of Information Technology & Decision Making Tourism and Hospitality area Annals of Tourism Research Anatolia: An International Journal of Tourism and Hospitality Research Current Issues in Tourism International Journal of Hospitality Management International Journal of Tourism Research Journal of Hospitality, Leisure, Sport & Tourism Education Journal of Hospitality Marketing & Management Journal of Travel Research Journal of Hospitality and Tourism Management Journal of Travel and Tourism Marketing Journal of Vacation Marketing Tourism Geographies Tourism Management [Grant] Co-Creation of K-Lifestyle among Young Vietnamese Consumers: focusing on Millennials and Generation Z – HKD$1,550,000, National Research Foundation of Korea (2020 – 2023) Labor Productivity and Destination Competitiveness – HKD$289,213, GRF (2019 – 2021) Exploring the Process of Creating Value Propositions for Exhibition Service Innovation in Service-dominant Logic – HKD$305,910, GRF (2019 – 2021) Capturing and integrating the eudaimonic tourism experience into the co-design process of cultural tourism innovation—a design toolkit – HKD$484,785, GRF (2019- 2021) Big Data Analysis on Travel Patterns of Visitors to Jeju – HKD$334,000, Jeju Tourism Organization (2019 – 2020) Detecting Destination Community by Tourism Big Data Analytics – HKD$334,000 Korea Tourism Organization (2019 – 2020) Uncover Space-Time Dynamics of Tourist Mobility Patterns from Large-Scale Mobile Positioning Data – HKD$241,800, Hospitality and Tourism Research Centre, School of Hotel and Tourism Management, The Hong Kong Polytechnic University (2019 – 2020) Travel Pattern Analysis in Local Tourism Destinations and Promotion/Support for Local Tourism Services – HKD$334,000, Korea Tourism Organization (2019 – 2020) Understanding Travel Behaviors/Patterns of International Travelers Visiting South Korea: Applications of Big Data Analysis – HKD$334,242, Korea Tourism Organization (2018-2019) Artificial Intelligence in Hospitality and Tourism: User Experiences and Organizational Efficiency - HKD$249,850, School of Hotel and Tourism Management, The Hong Kong Polytechnic University (2017-2019) Productivity, Flexible Working Practices and International Migration in the Hotel Sector – £250,000 (HK$ 2,600,000) by Economic and Social Science Research Council from the UK (2013-2015) Publications [Journal Articles] Yang, X., Li, Jingyan, Belyi, A., & Park, S. (in-press). Characterizing destination networks through mobility traces of international tourists - A case study using a nationwide mobile positioning dataset. Tourism Management. (Project Funding No: 5- ZJLW) Yang, X., Li, J., Xue, J., Park, S., & Li, Q (in-press). Tourism geography through the lens of time use – A computational framework using fine-grained mobile phone data. Annals of the American Association of Geographers. (Project Funding No: 5-ZJLW) Park, S., Lee, J. S., & Nicolau, J. L. (2020). Understanding the dynamics of the quality of airline service attributes: Satisfiers and dissatisfiers. Tourism Management, 81, 104163. Park, S., Xu, Y., Jiang, L., Chen, Z., & Huang, S. (2020). Spatial structures of tourism destinations: A trajectory data mining approach leveraging mobile big data. Annals of Tourism Research, 84, 102973. (Project Funding No: 5-ZJLW) Aguiar-Quintana, T., Araujo-Cabrera, Y., & Park, S. (2020). The sequential relationships of hotel employees' perceived justice, commitment, and organizational citizenship behaviour in a high unemployment context. Tourism Management Perspectives, 100676. Park, S. (2020). Multifaceted trust in tourism service robots. Annals of Tourism Research, 81, 102888. 104020 (Project Funding No: PolyU 1-BE0K) Park, S., & Tussyadiah, I. (In-press). How guests develop trust in hosts: An investigation of trust formation in P2P accommodation. Journal of Travel Research, DOI: 10.1177/0047287519884654 Park, S., & Stangl, B. (2020). Augmented reality experiences and sensation seeking. Tourism Management, 77, 104023 Sharma, A., Park, S., & Nicolau, J. L. (2020). Testing loss aversion and diminishing sensitivity in review sentiment. Tourism Management, 77, 104020 (Project Funding No: PolyU 1-BE0K) Hu, X. S., Yang, Y., & Park, S. (Accepted). A meta-regression on the effect of online ratings on hotel room rates. International Journal of Contemporary Hospitality Management. Kim, D., & Park, S. (2019). Rethinking millennials: how are they shaping the tourism industry? Asia Pacific Journal of Tourism Research, 25(1), 1-2. Wan, C. K., Lee, K. S., Leung, D., & Park, S. (2019). Using Design Thinking as an Educational Tool for Conceptualizing Future Smart Hotel Guest Experiences. E-review of Tourism Research, 17(3). Park, S., & Nicolau, J. L (2019). Image effect on customer-centric measures of performance. Annals of Tourism Research, 76, 226-238. Mun, S. G., Paek, S., Woo, L., & Park, S. (2019). Is board of director compensation excessive in restaurant firms? International Journal of Hospitality Management,