Pdfats 2018 Communicating Protected Areas in Europe Baiba
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Alfred Toepfer Natural Heritage Scholarship 2018 Baiba Ralle Nature Conservation Agency, Kemeri National Park, Latvia, 2019 Communicating Protected Areas in Europe Study tour report Acknowledgements I would like to express my gratitude to EUROPARC Federation and Alfred Toepfer Foundation for the Scholarship, which let me experience one amazing lifetime opportunity. Thanks for being so supportive for young professionals in their early career aimed at nature conservation! This is such an inspiration! I am deeply grateful to everyone who led me in this way so wisely allowing me to gain as great experience as possible. I owe a very important debt to all the people who were involved in organization of my study tour and shared their knowledge widening my professional horizons: Jana Bohuňková, Gabriela Kubátová, Ondřej Nitsch, Lenka Černá, Jan Kyselka in Czech Republic, Hanspeter Mayr, Anke Findeisen in Germany, Enrico Vettorazzo in Italy, Marjeta Albinini, Davorin Koren, Barbara Kavs, Mitja Kravanja, Anze Krek, Tina Markun, Mojca Smolej, Jernej Legat in Slovenia, as well as all the other staff members and partners of protected areas I have met during my study trip! I would like to express my deepest appreciation to all of you and let you know you are always welcome in Latvia for equal experience exchange! I want to thank also my colleagues at Nature Conservation Agency, who found this Scholarship important for Agency, Latvia and also for my personal growth! Thanks for warm encouragements and given opportunity to carry out this long study tour during the busy spring! Especially I would like to say thanks to Agnese Balandiņa, Aija Balandiņa, Elīna Ezeriņa, Maija Rēna and, of course, Andris Širovs and Juris Jātnieks. Finally, thanks to my husband Mārtiņš Ralle, whose love, support and generosity I treasure so much. Without your persistent support this study tour would not have been possible. Thanks for letting me follow my professional dreams! 1 | P a g e SUMMARY Communication of protected areas is one of the most important issues nowadays. Since society in its wider sense is the one who directly (decision makers) and indirectly (locals, visitors, different environmental organizations etc.) impacts nature conservation processes, only raising its awareness of importance of nature values can bring sustainable development for future generations. Therefore, managers of protected areas currently are in front of an important task to reach human minds in the most effective way to activate their care for ongoing local and national nature processes. As Kemeri National Park (Latvia), faces the same challenges, the aim of this tour was set to improve practices in public relations, nature education, society involvement and sustainable tourism by examining how four different protected areas on European scale – protected landscape area Central Bohemian Uplands, Saxon Switzerland National Park, Dolomiti Bellunesi National Park and Triglav National Park – are organizing communication process, what kind of actions they are proud of and what are the challenges they have to overcome dealing with this difficult topic. 2 | P a g e CONTENT PART I: INTRODUCTION ................................................................................................................... 5 1.1. INTRODUCTION OF AUTHORS’ CURRICULUM, MOTIVATIONS AND EXPECTATIONS ............................ 5 1.2. GENERAL INTRODUCTION TO THE TOPIC .......................................................................................... 7 1.3. OVERVIEW OF THE STUDY TOUR ...................................................................................................... 8 1.3.1. Central Bohemian Uplands ..................................................................................................... 9 1.3.2. Saxon Switzerland National Park .......................................................................................... 10 1.3.3. Dolomiti Bellunesi National Park ......................................................................................... 11 1.3.4. Triglav National Park ............................................................................................................ 12 1.4. SHORT DESCRIPTION OF VISITED PROTECTED AREAS ...................................................................... 13 1.4.1.Central Bohemian Uplands .................................................................................................... 13 1.4.2. Saxon Switzerland National Park .......................................................................................... 13 1.4.3.Dolomiti Bellunesi National Park .......................................................................................... 14 1.4.4. Triglav National Park ............................................................................................................ 15 PART II: ANALYSIS ........................................................................................................................... 17 2.1. COMMUNICATING CENTRAL BOHEMIAN UPLANDS ........................................................................ 18 2.1.1. Visual identity ........................................................................................................................ 19 2.1.2. Public relations ...................................................................................................................... 19 2.1.2.1. Webpage.......................................................................................................................... 20 2.1.2.2. Cooperation with media; press releases .......................................................................... 20 2.1.2.3. Social media .................................................................................................................... 20 2.1.2.4. Information and education materials ............................................................................... 21 2.1.2.5. Environmental communication ....................................................................................... 22 2.1.3. Nature education ................................................................................................................... 24 2.1.3.1. Nature education classes ................................................................................................. 24 2.1.3.2. Nature education events and other activities ................................................................... 25 2.1.3.3. Nature education and information centers ...................................................................... 25 2.1.4. Society involvement ............................................................................................................... 26 2.2. COMMUNICATING SAXON SWITZERLAND NATIONAL PARK ........................................................... 28 2.2.1. Visual identity ........................................................................................................................ 29 2.2.2. Public relations ...................................................................................................................... 29 2.2.2.1. Webpage.......................................................................................................................... 29 2.2.2.2. Cooperation with media; press releases .......................................................................... 29 2.2.2.3. Information and education materials ............................................................................... 30 2.2.3. Nature education ................................................................................................................... 32 2.2.3.1. Nature education classes ................................................................................................. 32 2.2.3.2. Nature education events and other activities ................................................................... 33 2.2.3.3. Nature education and information centers ...................................................................... 34 2.2.4. Sustainable tourism ............................................................................................................... 35 2.3. COMMUNICATING DOLOMITI BELLUNESI NATIONAL PARK ........................................................... 36 2.3.1. Visual identity ........................................................................................................................ 37 2.3.2. Public relations ...................................................................................................................... 37 2.3.2.1. Webpage.......................................................................................................................... 38 2.3.2.2. Cooperation with media; press releases .......................................................................... 38 2.3.2.3. Information and education materials ............................................................................... 39 2.3.2.4. Environmental communication ....................................................................................... 40 2.3.3. Nature education ................................................................................................................... 41 2.3.3.1. Nature classes for schoolchildren ................................................................................... 41 2.3.3.2. Nature education events and other activities ................................................................... 42 3 | P a g e 2.3.3.3.