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Conference Proceedings CONTENTS FOREWORD ............................................................................................................................................ 3 PARTICIPANTS OF INTERNATIONAL DAYS OF SCIENCE ................................................................. 4 KEYNOTE SPEAKERS ........................................................................................................................... 5 ABOUT FORMATION OF ENTREPRENEURIAL COMPETENCIES Asali Asaliev, Anastasia Zaytseva ............................................................................................................ 6 ANALYSIS OF THE ECONOMIC DEVELOPMENT OF THE EUROPEAN REGIONS – DESIGN OF A COMPOSITE INDEX Karel Macků, Vít Pászto ......................................................................................................................... 14 APPLICATION OF BEHAVIORAL MANAGEMENT KNOWLEDGE IN CASE CHRISTMAS DECISIONS Omar Ameir, Jakub Chlopecký, Eva Jílková .......................................................................................... 23 COMPETITIVENESS MANAGEMENT IN INDUSTRY: STRATEGIC AND TACTICAL ASPECTS Elena Vetrova, Liudmila Lapochkina, Irina Gladysheva ......................................................................... 30 CONSUMER PERCEPTION OF FLAVOURED HONEY IN SLOVAKIA Peter Šedík, Filip Tkáč ........................................................................................................................... 38 CORPORATE SOCIAL RESPONSIBILITY (CSR) - GLOBAL CONCEPT & LOCAL DEVELOPMENT: A TASK FOR LIFELONG LEARNING Dana Bernardová, Kateřina Ivanová, Martin Fink, Tetiana Arkhangelska .............................................. 44 DESIGN OF AN ALGORITHM FOR EXPRESSING FINANCIAL DAMAGES IN THE INFORMATION ENVIRONMENT FROM THE VIEW POINT OF CYBER INSURANCE Lukáš Pavlík, Jiří Blahuta ....................................................................................................................... 58 DEVELOPMENT OF CORE STAFF COMPETENCES FOR BIOECONOMY Alzhanat Suleymankadieva, Timur Tumarov, Nina Slavetskaya ............................................................ 70 DIGITAL TRANSFORMATIONS IN ENTREPRENEURSHIP Liubov Orlova ......................................................................................................................................... 78 DIGITALIZATION OF MODERN INDUSTRIAL ENTERPRISES: SECTORAL AND REGIONAL ASPECTS Irina Gladysheva, Natalia Nikulina, Lasha Kakava ................................................................................. 85 EVALUATION OF ECONOMIC EFFICIENCY OF DECREASING GAS PRODUCTION FIELDS Alzhanat Suleymankadieva, Tatiana Lukianchikova .............................................................................. 95 EVOLUTION AND COMPARISON OF ECONOMICS PARADIGMS ON THE COGNITION OF TIME AND SPACE DIMENSIONAL METAPHOR: AN EMPIRICAL STUDY BASED ON CORPUS Luxia Yi1, Yucong You* ........................................................................................................................ 101 ICT INNOVATIONS IN CZECH EDUCATION Jan Wossala ........................................................................................................................................ 110 INCREASING EFFECTIVENES OF ONLINE MARKETING COMMUNICATION OF THE UNIVERSITY Roman Kozel, Martina Sasínková ........................................................................................................ 117 INFORMATION AND IMAGE PROCESSING SYSTEM FOR THE RESEARCH OF THE ATHEROSCLEROTIC PLAQUES Jiří Martinů, Petr Čermák ..................................................................................................................... 124 IS CHINA TRANSFORMING THE GLOBAL INTERNATIONAL ORDER? Lucía Morales ...................................................................................................................................... 132 LEGAL ASPECTS OF SHARING ECONOMY Blanka Vítová ....................................................................................................................................... 138 MANAGEMENT THEORY – A THEORETICAL TREATISE Adam Pawliczek ................................................................................................................................... 146 MATHEMATICAL MODELS IN THE FOREX PROJECT Zdeňka Krišová, Jan Lavrinčík, Vratislava Mošová, Veronika Říhová .................................................. 153 MODELLING THE PROJECT RISKS OF A HIGH-TECH ENTERPRISE IN AN INNOVATIVE ECONOMY Elena Vetrova, Galiya Khakimova, Sofiya Doroshenko ........................................................................ 164 ORGANIZATION OF CORPORATE INTERACTION WITH STATE REGULATORS IN THE DIGITAL ECONOMY Oksana Yur’evna Kirillova, Roman Arkad’evich Kirillov, Alla Vladimirovna Vavilina ............................ 171 RESEARCH OF STUDENTS RELATED FACTORS OF MS DYNAMICS NAV ACCEPTANCE IN CLASSROOM Simona Sternad Zabukovšek, Ruben Picek, Samo Bobek .................................................................. 182 SMALL ENTERPRISES IN THE SOCIO-ECONOMIC DEVELOPMENT OF AFRICAN STATES STATE AND PROSPECTS Sagaffe Boy Moustoifa ......................................................................................................................... 190 THE DEVELOPMENT OF LABOUR PRODUCTIVITY AND AVERAGE WAGE IN VISEGRAD COUNTRIES IN THE PERIOD 2006-2016 Eva Jílková, Veronika Říhová .............................................................................................................. 196 THE FACTORS THAT HAVE INFLUENCED THE TRENDS IN MERGERS AND ACQUISITIONS IN RUSSIA AllaVladimirovna Vavilina, Lidia Nikolaevna Levanova,Tatyana Nikolaevna Yakubova ....................... 205 THE MODERN TRENDS IN WAREHOUSE MANAGEMENT Ekaterina Chytilova .............................................................................................................................. 218 THE RELATIONSHIP OF THE MAIN LABOUR MARKET INDICATORS IN THE CZECH REPUBLIC Jolana Skaličková, Miroslava Závadská ............................................................................................... 225 THE SPATIONOMY KNOWLEDGE PERCEIVED USEFULNESS: PILOT STUDY AT E-BUSINESS STUDIES IN MARIBOR Polona Tominc, Samo Bobek, Simona Sternad Zabukovšek ............................................................... 232 TRADING METHOD FOR STOCK TRADING THE GOLDMAN SACHS GROUP AND COCA COLA Jan Lavrinčík, Jiří Pavelka ................................................................................................................... 240 FOREWORD Dear participants of the conference “International Days of Science 2019, Economics, Management, Innovation “, it is indeed a great pleasure to welcome you to the campus of the Moravian Business College Olomouc. This is the third year MVSO organizes the international scientific conference in Olomouc. Scientists from the Czech Republic, the Slovak Republic, Russia, Poland, Austria, England, Slovenia, and the Netherlands will join the conference and share the results of their research. As many as 31 contributions including those by the keynote speakers will be presented at the conference. Furthermore, we are looking forward to presentations prepared by the keynote speakers, i.e., prof. Jan Mendling, Ph.D. (Vienna University of Economics and Business, Austria), Anna Swirska, Ph.D. (Siedlce University of Natural Sciences and Humanities, Poland) and assoc. prof. Alex Klein, Ph.D. (School of Economics, Keynes College, Kent Business school, England). You are also cordially invited to join our special sections thematically divided as follows: Spatial Economics, Public Economics, Business Economics, Economy of Small and Medium Enterprises, Regional Economic Development, Sustainable Development, Strategy Management, Innovation Management, Risk Management, Energy Management, Marketing, Methods of Decision-Making, Agent- Modelling, Methods of Economic and ICT Modelling, ICT Development, ICT Innovation, Business Ethics, and CSR. This year a special section will be dedicated to Spationomy. The section will present the outcomes of the project SPATIONOMY: Spatial Exploration of Economic Data: methods of interdisciplinary analytics 2016- 1-CZ01-KA203-024040 that will be successfully completed. Another special section will be dedicated to corporate social responsibility of enterprises. It will also be dedicated to TAČR project which has been accepted this year, ÉTA 2, No. TL02000336: Corporate social responsibility Index. The aim of the project is CSR implementation as an important tool of sustainable development. I hope you enjoy the interesting presentations, subsequent fruitful discussions, and last but not least, social networking. I would also like to invite you to the next, 4th international conference “International Days of Science 2020“ which will be held in Olomouc in April 2020. On behalf of the scientific committee and the organizational team of the conference Kateřina Ivanová, Vice-rector for Science and Research 3 4 KEYNOTE SPEAKERS Prof. JAN MENDLING, Ph.D. Vienna Business of Economics and Business, Austria Prof. Dr. Mendling has published more than 250 research papers and articles, for example in ACM Transactions on Software Engineering and Methodology, IEEE Transaction on Software Engineering, Information Systems, Data and Knowledge Engineering and Decision Support Systems. His research interests are: Business Process Modeling, Business Process Management, Process Mining, Information Systems and Enterprise Architecture. He has won several Awards, for example Heinz Zemanek Award of the Austrian
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