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I-MEDIA ’07 I-SEMANTICS ’07 International Conferences on New Media Technology and Semantic Systems Preface 1 K. Tochtermann, W. Haas, F. Kappe, A. Scharl, T. Pellegrini, S. Schaffert Social Media Maps of Online Communities 5 M. Smith Community Equity – How to Implement and Measure a Social 6 Capital System in Enterprise Communities P. Reiser Collaborative Knowledge Visualization: Researching and 7 Augmenting Visual Practices in Knowledge Work M. Eppler I-MEDIA ’07 I-MEDIA '07 8 K. Tochtermann, W. Haas, F. Kappe, A. Scharl Media Convergence Perceived Simultaneous Consumption of Media Content 9 Services among Media Aware University Students E. Appelgren A Semantics-aware Platform for Interactive TV Services 17 A. Papadimitriou, C. Anagnostopoulos, V. Tsetsos, S. Paskalis, S. Hadjieftymiades Evaluation of available MPEG-7 Annotation Tools 25 M. Döller, N. Lefin Media Semantics Applying Media Semantics Mapping in a 33 Non-linear,Interactive Movie Production Environment M. Hausenblas Imagesemantics: User-Generated Metadata, Content Based 41 Retrieval & Beyond M. Spaniol, R. Klamma, M. Lux The Need for Formalizing Media Semantics in the Games and 49 Entertainment Industry T. Bürger, H. Zeiner Social Networks Quantitative Analysis of Success Factors for User Generated 57 Content C. Safran, F. Kappe Online Crowds – Extraordinary Mass Behavior on the Internet 65 C. Russ WordFlickr: A Solution to the Vocabulary Problem in Social 77 Tagging Systems J. Kolbitsch Business Models The Three Pillars of ‘Corporate Web 2.0’: A Model for 85 Definition A. Stocker, A. Us Saeed, G. Dösinger, C. Wagner A Theory of Co-Production for User Generated Content 93 –Integrating the User into the Content Value Chain T. Pellegrini Compensation Models for Interactive Advertising 101 S. Zorn, A. Dickinger Media Technologies & E-Learning Enhancing Music Learning Experience through a Dedicated 109 Web 2.0 Oriented Service S. Olivier, C. Noel, C. Stéphane Making Learning Management Systems Work -Usability as 117 Key Issue for System and Interface Design M. Burmester, F. Thissen, J. Westbomke Personalizing the Web Content on User Perceptual Preferences 126 N. Tsianos, P. Germanakos, Z. Lekkas, C. Mourlas Multimedia Metadata Applications Workshop Introduction 136 W. Bailer, P. Schallauer, H. Kosch, R. Klamma, M. Granitzer An Ontological Approach to Semantic Video Analysis for 139 Violence Identification T. Perperis, S. Tsekeridou, S. Theodoridis A Similarity Approach on Searching for Digital Rights 147 W. Allasia, F. Falchi, F. Gallo Semantics of Temporal Media Content Descriptions 155 M. Höffernig, M. Hausenblas, W. Bailer Community-Aware Semantic Multimedia Tagging – From 163 Folksonomies to Commsonomies R. Klamma, M. Spaniol, D. Renzel Requirements of Fragment Identification 172 W. Jochum MPEG-7 for Video Quality Description and Summarisation 180 P. Schallauer, H. Fürntratt, W. Bailer MPEG-7 Video Annotation Tool 183 H. Neuschmied PrestoSpace Publication Platform: A System for Searching and 186 Retrieving Enriched Audiovisual Materials W. Allasia, M. Porzio, M. Vigilante, L. Boch, G. Dimino, A. Messina VAMP: Semantic Validation of MPEG-7 Profiles 189 M. Höffernig, M. Hausenblas, W. Bailer, R. Troncy Virtual Campfire – A Mobile Social Software for Cross-Media 192 Communities Y. Cao, M. Spaniol, R. Klamma, D. Renzel Short Paper Spatial Applications as Social Knowledge Provider. An 196 Approach for Regional Virtual Communities D. Kuka, G. Kolar, M. Badics, C. Schneebauer, E. Kühn, S. Eibelwimmer, F. Kujundzic, N. Naveau, C. Häckel I-SEMANTICS ’07 I-SEMANTICS '07 200 T. Pellegrini, S. Schaffert Semantic Desktop The NEPOMUK Project - On the Way to the SocialSemantic 201 Desktop T. Groza, S. Handschuh, K. Möller, G. A. Grimnes, L. Sauermann, E. Minack, M. Jazayeri, C. Mesnage, G. Reif, R. Gudjónsdóttir From Philosophy and Mental-Models to Semantic Desktop 211 Research: Theoretical Overview D. Nadeem, L. Sauermann Improving Search on the Semantic Desktop using Associative 221 Retrieval Techniques P. Scheir, C. Ghidini, S. N. Lindstaedt Semantic Social Software Collaborative Wiki Tagging 229 V. Milicevic, M. Tosic Social and Semantic Web Technologies: Semantic Navigation, 237 Digesting and Summarization D. Hladky, C. Ehrlich, V. Khoroshevsky User-Driven Semantic Wiki-based Business Service Description 246 H. Paoli, A. Schmidt, P. Lockemann Semantic Modelling A Semantic Web Content Model and Repository 254 M. Völkel APOSDLE: learn@work with Semantic Web Technology 262 C. Ghidini, V. Pammer, P. Scheir, L. Serafini, S. N. Lindstaedt PIMO - a Framework for Representing Personal Information 270 Models L. Sauermann, L. Van Elst, A. Dengel Semantic Web Applications Increasing the Versatility of Java Documentation with RDF 278 A. Rauschmayer, A. Andonova, P. Nepper Accessing RDF Knowledge Bases via LDAP Clients 290 S. Dietzold, S. Auer ConTag: A Semantic Tag Recommendation System 297 B. Adrian, L. Sauermann, T. Roth-Berghofer Technologies & Methodologies X-KIF - New Knowledge Modeling Language 305 M. Sevcenko DKP-OM: A Semantic Based Ontology Merger 313 M. Fahad, M. A. Qadir, M. W. Noshairwan, N. Iftikhar Special Track: Semantics in LifeScience Semantic Information in Medical Information Systems –from 323 Data and Information to Knowledge:Facing Information Overload A. Holzinger, R. Geierhofer, M. Errath Creating an Annotated Set of Medical Reports toEvaluate 331 Information Retrieval Techniques R. Geierhofer, A. Holzinger A Semantic Web Framework for the Life Sciences Based on 340 Foundational Ontologies and Metadata Standards M. Samwald, K.-P. Adlassnig Concepts for an Intelligent Information Portal in Pharmaceutical 348 Research A. Kohn, F. Bry, S. Klostermann, A. Manta Clinical Ontologies Interfacing the Real World 356 S. Schulz, H. Stenzhorn, M. Boeker, R. Klar, B. Smith Utilizing Text Mining Techniques to Analyze Medical 364 Diagnoses F. Mödritscher, R. Tatzl, R. Geierhofer, A. Holzinger Connecting User Interfaces and User Impairmentsfor 372 Semantically Optimized Information Flowin Hospital Information Systems S. Karim, A. M. Tjoa Facilitating Knowledge Management in Distributed Healthcare 380 Systems B. Hu, D. Dupplaw, M. Croitoru, S. Dasmahapatra, P. Lewis StemNet: An Evolving Service for Knowledge Networking in 388 the Life Sciences U. Hahn, J. Wermter, D. S. Deluca, R. Blasczyk, M. Poprat, A. Bajwa, P. A. Horn Short Papers On the Integration of a Conventional Content Management 396 System into a Semantic System E. Gams, D. Mitterdorfer, C. Wieser Enabling Privacy in Social Communities 400 J. Noll, M. M. Chowdhury, G. Kálmán Business Process Knowledge Integration – A Semantic Based 404 Approach J. Hrastnik, J. Cardoso Enabling Collaborative Knowledge Modelling by Hiding 408 Inherent Complexity from Non-Experts D. Doegl, C. Jessel Smart Media Archive - An Approach to Open Archives to 412 Communities D. Glachs, D. Mitterdorfer Proceedings of I-MEDIA ’07 and I-SEMANTICS ’07 Graz, Austria, September 5-7, 2007 I-MEDIA ’07 and I-SEMANTICS ’07 International Conferences on New Media Technology and Semantic Systems Preface This volume contains the proceedings of I-MEDIA ’07 and I-SEMANTICS ’07, which are part of the TRIPLE-I conference series. TRIPLE-I reflects the increasing importance and convergence of knowledge management, new media technologies and semantic systems. I-MEDIA ’07 addresses the latest scientific achievements in new media technologies. The contributions published in these proceedings range from success factors for user generated content to interactive TV services to semantic multi-media tagging. I-SEMANTICS ’07 addresses latest scientific results in semantic systems and complements these topics with brand new research challenges in the area of social software, semantic content engineering, logic programming and Semantic Web technologies. Both conferences welcome leading researchers and practitioners who present their ideas to more than 500 TRIPLE-I attendees. An international program committee selected 50 full papers and six short papers to be included in the conference proceedings. In addition to a high-quality program, networking is considered an important element of the conference. Community building is fostered in special interactive events designed around particular themes. Deliberately long breaks throughout the conference and social events in the evenings provide excellent opportunities for meeting people from all over the world. The program of I-MEDIA ’07 and I-SEMANTICS ’07 is structured as follows. In thematically focused events, community building is supported. Experts and an interested audience are brought together for an in-depth discourse in focused thematic areas. Two special tracks on Semantics in Life Science and Reasoning and Deduction Systems as well as a workshop on Multimedia Metadata Applications are examples for such events. These special events are complemented by presentations covering current trends and latest developments in new media technologies and semantic systems. The presentations include but are not limited to the following areas: - Semantic Desktop - Semantic Social Software - Semantic Modeling - Media Convergence - Media Semantics - Social Networks Events such as the I-MEDIA ’07 and I-SEMANTICS ’07 require active support at different levels: We are grateful to our three invited keynote speakers, Martin 2 K. Tochtermann, W. Haas, F. Kappe, A. Scharl, T. Pellegrini, S. ... Eppler (University Lugano, Switzerland), Peter Reiser (SUN Microsystems, Switzerland) and Marc Smith (Microsoft Research, USA) for sharing with our