SCMS Journal of Indian Management a Quarterly Publication of SCMS-COCHIN
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SCMS JOURNAL ISSN 0973 - 3167 OF Estd. 1976 INDIAN MANAGEMENT Volume XV Number 4 UGC Recognized October - December 2018 ® Critical Factors for Growth and Viability: Regional Airports in India Sheetal Khanka, Akhil Damodaran, and Ashwani Khanna How Attractive is India to Foreign R&D-Based Biotech Businesses? U.S. Micro-Multinational Enterprises Rajeev Sooreea, Sruthi Damodar, Supriya Sharma, and Brinda Sooreea-Bheemul Exploring the influence of Environmental Uncertainty and Supply chain practices Nisa James and Roji George Automating Time Table Planning Process: Participatory Action Research Justin Joy and T. Nambirajan Brand Performance Evaluation: Customer Perceived Value Analysis Shazeed Ahmed and Rushmita Sarma Financial Inclusion In India: Role of Public and Private Sector Banks CMA Sudarshan Maity and Tarak Nath Sahu Corporate Carbon Intensity Matter: Predicting Firms' Financial Performance Praveen Kumar and Mohammad Firoz Performance Evaluation of SFCs: Case Study of KSFC Inchara P. M. Gowda In-patients' Emotion in Elite Private Hospitals of Dhaka: Caregivers’ Non-Verbal Cues Mahmud Zubayer Service Quality Model of Higher Education: On Developing Nation Mahesh Hooda and Ajay Jain SCMS COCHIN SCHOOL OF BUSINESS, INDIA Book by SCMS Faculty October - December 2018, Vol. XV, Issue No. 4 5 Critical Factors for Growth and Viability: Regional Airports in India Sheetal Khanka, Akhil Damodaran, and Ashwani Khanna 12 How Attractive is India to Foreign R&D-Based Biotech Businesses? U.S. Micro-Multinational Enterprises Rajeev Sooreea, Sruthi Damodar, Supriya Sharma, and Brinda Sooreea-Bheemul 22 Exploring the influence of Environmental Uncertainty and Supply chain practices Nisa James and Roji George 32 Automating Time Table Planning Process: Participatory Action Research Justin Joy and T. Nambirajan 52 Brand Performance Evaluation: Customer Perceived Value Analysis Shazeed Ahmed and Rushmita Sarma 62 Financial Inclusion In India: Role of Public and Private Sector Banks CMA Sudarshan Maity and Tarak Nath Sahu 74 Corporate Carbon Intensity Matter: Predicting Firms' Financial Performance Praveen Kumar and Mohammad Firoz 85 Performance Evaluation of SFCs: Case Study of KSFC Inchara P. M. Gowda 96 In-patients' Emotion in Elite Private Hospitals of Dhaka: Caregivers’ Non-Verbal Cues Mahmud Zubayer 107 Service Quality Model of Higher Education: On Developing Nation Mahesh Hooda and Ajay Jain Chairman’s Overview Air travel in India is growing at an incredible pace. The country's biggest hubs are already operating at more than 70 percent of capacity. Passenger numbers are likely to exceed capacity by 2022 according to a report by the Centre for Asia Pacific Aviation. In order to meet the growing demand, the aviation sector of the country is set for some massive developments. Many crucial airports across the country will soon undergo major expansion. Apart from expansion and development of existing airports, soon new airports will also come up with world-class features. The flagship scheme of the Central Government called UDAN has been introduced to enable air operations on unserved routes, connecting regional areas, to promote balanced regional growth and to make flying affordable to masses. The study on the critical success factors for sustainable regional airports in India that appears as the lead article in this edition contributes in deciding the factors to be considered while operating various regional airports in India. The biotechnology sector in India is highly innovative and is on a strong growth trajectory. The sector with its immense growth potential will continue to play a significant role as an innovative manufacturing hub. The country is among the top 12 biotech destinations in the world and ranks third in the Asia-Pacific region. India has the second highest number of US Food and Drug Administration-approved plants, after the USA. The Government of India has provided adequate scope to this sector by providing facilities for R&D in the field of biotechnology. It is in this background that we bring to you our second lead article looking at the attractiveness of India to foreign R&D-based biotech businesses. In addition, this issue carries a number of learned articles on a variety of topics such as supply chain performance, automating time table planning, brand performance evaluation, role of banks in financial inclusion, corporate carbon intensity, service quality model of higher education, et al. I am confident that this issue will be truly informative and educative to our readers. Dr. G. P. C. NAYAR Chairman, SCMS Group of Educational Institutions. SCMS Journal of Indian Management A Quarterly Publication of SCMS-COCHIN Editors Editor-in-Chief Editor Dr. G. P. C. Nayar Dr. D. Radhakrishnan Nair Chairman Professor Emeritus SCMS Group of Educational Institutions SCMS-Cochin School of Business Editorial Board Dr. Subramanian Swamy Dr. C. N. Narayana Dr. Radha Thevannoor PhD (Economics, Harvard University) Director Registrar and Formerly Union Cabinet Minister of SCMS-Cochin School of Business Group Director Commerce, Law & Justice, Kochi SCMS Group of Educational Formerly Professor of Economics, IIT Institutions, Kochi Delhi & Department of Economics, Harvard University, USA Dr. Jose Maria Cubillo-Pinilla Dr. Naoyuki Yoshino Dr. I.M. Pandey Director of Marketing Management Professor of Economics Professor of Research ESIC Business and Marketing School Keio University Delhi School of Business Madrid, Spain Tokyo, Japan New Delhi Dr. George Sleeba Mr. Jiji Thomson IAS Joint Mg. Director, V Guard Formerly Chief Secretary Industries Ltd., Kochi Kerala Dr. Azhar Kazmi Dr. Thomas Steger Dr. Mathew J. Manimala Professor, King Fahd University (Chair of Leadership and Organization) Formerly Professor of Petroleum and Minerals Faculty of Business, Economics and Indian Institute of Dhahran, Saudi Arabia Management Indoraction System Management, Bangalore University of Regensburg Germany Dr. Kishore G. Kulkarni Dr. Abhilash S. Nair Distinguished Professor of Economics and Editor Co-ordinator Indian Journal of Economics and Business Management Development Programs Denver, US IIM (K), Kochi Campus, Kerala SCMS Journal of Indian Management, October - December 2018 Editorial Lady Justice under Cyber Threat The Lady Justice carries the scale, a sword or scroll and she is often blindfolded. The blindfolded “Lady Justice” holding the beam balance, is familiar to everyone's mind. She symbolizes this profession so universally that it is important for every lawyer, judge and even support system entering the profession to understand its significance. The Lady Justice is a metaphorical personification of the moral force in judicial systems. Her attributes are a blindfold, a balance, and a sword. The Scales of Justice represents the balance of the individual against the needs of society and a fair balance between interests of one individual and those of another. The Sword represents the enforcement measures of Lady Justice. The blindfold today, probably her most famous symbol, first appeared in the fifteenth century. The blindfold represents decisions of objectivity and/or impartial decision or decision not influenced by wealth, politics, popularity or infamy. Blind Justice is the theory that law should be viewed objectively with the determination of innocence or guilt made without bias or prejudice. Martin Luther King Junior said, “Injustice anywhere is a threat to justice everywhere.” Justice shall be meted out to every one without fear or favour. For that, judges require evidences. In the light of technological progress, nature and function of evidences undergo changes. The incorporation of technology into the justice system is the need of the hour. Offering court services electronically or through the use of electronics within the court rooms or the disputation resolution purposes are also welcome gestures. This is due to cyber sciences. Cyber technology is a great boon to managing business. At the same time manipulation of cyber knowledge can be bane to managing business. In response to calls from cyber professionals, the state-of the-art practices in intelligence, forensics, and cyber operations, Cybernetics offers advanced knowledge and hands-on experience in intelligence, critical infrastructure, and investigative principles as they relate to cyber intelligence. Cyber security teaches to proactively address ever-changing attack and infiltration techniques. Training in critical thinking and skills in decision-making shall be reinforced with application of cyber technology to field operations ethics as applied to cyber security operations as policy. A practical knowledge of cyber-crime investigations including methods of maintaining the integrity of cyber evidence is the cultural imperative in business education in the wake of growing cyber crimes. Therefore business education may consider cyber technologies: as modules in modern justice studies. Therefore, business education shall consider including cyber technology, cyber security, cyber crime, and cyber justice as mandatory fields of learning. Dr. D. Radhakrishnan Nair Editorial Committee: Asst. Editors : Prof. K. J. Paulose Co-ordinating Editor: Prof. B. Unnikrishnan Dr. Mohan B. Dr. Praveena K. James Paul Sudheer Sudhakaran Praveen Madhavan Justin Joy A Quarterly Journal SCMS Journal of Indian Management, October - December 2018 5 Critical Factors for Growth and Viability: Regional Airports in India Dr Sheetal Khanka Akhil Damodaran Ashwani Khanna Associate Professor Assistant Professor