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Audi Takes Aim at the Canadian Fleet Market

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Audi Takes Aim at the Canadian Fleet Market VOLUME 2 / NUMBER 2 / $4.95 / APRIL 2008 / www.canautomag.com CANADIAN MODERN FLEET MANAGEMENT Audi Takes Aim at the Canadian Fleet Market DIEGO RAMOS PM 40014105 APRIL 2008 4 Editorial 6, 8, 11, 13, 37 Industry News 10 FOR FUEL-EFFICIENT VEHICLES CONTENTS Federal Rebate Program 12 FUTURE FOCUS Calling All Cars 14 FLEET FOCUS Audi’s Fleet Offensive 16 Canadian International Auto Show 2008 12 18 INDUSTRY LEADERS 14 COVER STORY Waiting to Go Waterborne 16 19 INDUSTRY LEADERS The Translator 22 REMARKETING USA vs. Canada 23 INTEGRATED BUSINESS SOLUTIONS AT NAPA Unequaled Peace of 30 Mind for Customers 24 CASE STUDY Fleet Facelift 24 CASE STUDY 26 HYUNDAI, 25 YEARS IN CANADA High Quality at a Reasonable Cost 28 TELEMATICS Technology Overload 29 NAFA ONTARIO Chapter Update 30 PRODUCT PIPELINE 2009 Ford Flex 31 INDUSTRY UPDATE 38 Happy Anniversary! 34 SPRING 32 SOLUTIONS 2007 MUTA-Autovision 34 FLEET MAINTENANCE Ahhh Spring…. 35 TECH UPDATE YOUR FIRST-HAND SOURCE Research Simplifi ed FOR INFORMATION ON 36 CHICAGO AUTO SHOW Or Should We Say Chicago Truck Show? FLEET MANAGEMENT 38 CHICAGO AUTO SHOW Cars Among Trucks CANAUTO April 2008 3 EDITORIAL FLEET MANAGEMENT Publisher Who cares…? Rémy L. Rousseau Contributing Editors The buzzwords currently are green, environment, preventive maintenance— Raynald Bouchard Shirley Brown with fleet managers being one of the biggest pushers in cleaning up the François Charron world around us. Lisa Christensen Éric Descarries Jack Kazmierski Jil McIntosh o how does all this compute? Well, economic vehicle options.” The report went Jean-Roch Savard as a fleet manager you’re pretty on to say “Consumers still use the word Administration picky about gas consumption—and ‘hybrid’ three times more than ‘diesel’ sug- S Wendy Allain [email protected] not just because of the price. Also, you’re gesting that consumers’ association between Nancy Belleville [email protected] getting to know quite a bit about hybrids. ‘green’ and ‘hybrid’ are more prevalent than Isabelle Ouellet [email protected] Because you care about green issues, you‘re ‘green’ and ‘diesel’.” Remember, your drivers Production also watching automakers to see who are cre- are consumers, too. Valérie St-Cyr [email protected] ating good green vehicles and which ones are Graphic Design just passing the grade. This should tell you Your drivers today are more intelligent about Monique Desbiens [email protected] quite a bit about what you need in your fl eet. the vehicles and the way they drive them. Revision You’ve been reading all about environmental They’re educated on the fi ner points; they un- Shirley Brown [email protected] issues and are now practicing them. derstand they need to cover more kilometers Circulation on a litre of fuel; which vehicle ‘drives’ better, Sylvain Gendron [email protected] ‘Green’ and ‘hybrid’ etc. Even though it’s a fl eet vehicle, drivers Sales Recently, I read a BrandIntel report that must be conscious of the environment and Jean Boutzis [email protected] stated: “Over 80% of consumer discussions the vehicle they are driving. You want these 905-564-2111 focused on fuel economy, indicating that fl eet vehicles to last longer so they must be Luc Champagne [email protected] consumers perceive the value proposition maintained properly. They will also give bet- 514-945-1299 experienced with green auto technologies ter fuel consumption if properly tuned up. Marlene Pike [email protected] and indicates a willingness to consider more And how about driving habits—they, too, 705-472-6361 need to be sound. No one needs to spin the Nathalie Plouffe [email protected] tires when starting up again after a stop! 1-866-925-5665 Three factors should be remembered: the Jean-Roch Savard [email protected] vehicle purchased, the maintenance of said 514-593-0666 vehicle, and the way it is driven. It all adds Garth Vogan [email protected] up to the fact that when your drivers protect 905-689-1963 the environment, they also protect people’s Subscription health. One year: $27.95 Two years: $49.95 Three years: $59.95 Published by Vehicle maintenance, performance Publications Rousseau Likely you have fl eet vehicles coming in daily 2938 Terrasse Abenaquis, Suite 110 Longueuil (Quebec) J4M 2B3 now that it’s spring, to have the winter tires T: 450-448-2220 taken off and the summer ones installed. This F: 450-448-1041 is a perfect time for your technicians to go [email protected] over the vehicle after the rough winter we’ve CANAUTO is dedicated to serving the business interests had and point out items that need mainte- of the Canadian fl eet industry. It is published 6 times a year by Publications Rousseau & Associés Inc. Material nance to the driver. Educate your drivers as in CANAUTO may not be reproduced in any form without to the importance of maintaining the small written consent from the publisher. The publisher reserves the right to refuse any advertising and disclaims all respon- items. sibilities for claims or statements made by its advertisers or independent columnists. All facts, opinions and statements appearing within this publication are those of the writers Times have indeed changed—so have you, and editors themselves, and are in no way to be construed your drivers, and vehicles. Together, we can as statements, positions or endorsement by Publications Rousseau & Associés Inc. make a difference! ◗ Printed in Canada ISSN no. 1913-0295 Publications Mail Agreement no. 40014105. Return unde- Rémy L. Rousseau liverable Canadian addresses to Publications Rousseau/ Circulation Department, 2938 Terrasse Abenaquis, Suite [email protected] 110, Longueuil (Quebec) J4M 2B3 4 CANAUTO April 2008 Your fl eet budget never looked, or handled better. Arriving this summer, with luxurious features that far exceed its surprisingly affordable price, informed Fleet Managers will fi nd the 2009 Kia Borrego to be a wise addition to their fl eet. NEVER BEFORE HAVE ACTIVE, ENERGETIC CONSUMERS ENJOYED THE KIA BORREGO’S DEGREE OF SAFETY, LUXURY AND STYLING. BORREGO’S SPACIOUS, AMENITY-FILLED INTERIOR, STATE-OF-THE-ART SAFETY FEATURES, AVAILABLE 4.6L V8 POWER AND CLASS-LEADING TOWING CAPACITY, AND INDUSTRY-LEADING WARRANTY WILL APPEAL TO ENTHUSIASTS PASSIONATE ABOUT WHAT THEY DRIVE. For more information, contact the Kia Canada Fleet Department at 905 755-6258 or kiafl [email protected] Vehicle may include optional equipment and may not be exactly as shown. KIA is a trademark of Kia Motors Corporation. KIA_08_M_112_4C_E_BOR_R1.indd 1 3/19/08 11:57:05 AM APPROVALS BY DATE Date: MARCH 12, 2008 Designer/Studio Artist: RN/CW Studio PRODUCTION NOTES LAYOUT Client: KIA Art Director: Type Mgr. Project: Q1 KIA MAGAZINE Copywriter: • IMAGES ARE LINKED TO HI-RES 0 Docket No.: KIA_08112 Print Mgr: R. BROWN/G. SHANK Proofreader • IMAGES ARE VECTOR BASED Color/B&W: 4C REVs Print Mgr. Title: IT WILL LOOK EVEN MORE Fonts: Berkeley; Arial; IMPRESSIVE, COME YEAR-END Avant Garde Demi Art Director 0 Pubs: CANADIAN AUTOMOTIVE FLEET, CANAUTO Copywriter LASER% AD NUMBER: KIA_08_M_112_4C_E_BOR_R1 Creative Dir. Live: 7-1/8" X 9-7/8" Acct. Mgmt. Trim: 8-1/8" X 10-7/8" Typesetting: Optic Nerve Bleed: 8-3/8" X 11-1/8" This advertisement prepared by PUBLICIS Client 3 INDUSTRY NEWS ADESA ACQUIRES PADE FEDS SUPPORT INCREASE OF AVAILABILITY OF GREEN ADESA acquired Pennsylvania Auto Dealers’ Exchange (PADE), a used E85 TO CANADIANS—GM vehicle auction located in York, PA. Founded in 1957 by Jake Hershey, Sr., GM Canada welcomed the federal budget measures announced to help PADE is one of the oldest and largest independently owned and operated increase the availability of green E85 ethanol bio-fuel at fuel stations across vehicle auctions in the United States. ADESA operates 59 auction locations Canada. GM now offers 12 different E85 Ethanol fl exible fuel model choices in the United States, Canada, and Mexico. The new corporate entity will (vehicles that can seamlessly run on fuel containing up to 85% ethanol or eventually be renamed ADESA PA. www.adesa.ca regular gasoline). CO2 emissions from vehicles using E85 Ethanol Bio-fuels are 47-55% lower than using regular gasoline. NOMINATION “This is good news for consumers interested in new, affordable green fuel- CARSTAR Automotive Canada announced the appointment of Dave Lush ing alternatives that can help reduce greenhouse gas emissions,” said David to the new position of Chief Operating Offi cer, which was created to ensure Paterson, vice president Corporate and Environmental Activities for GM that the company is poised for its next phase in growth and long-term Canada. “We applaud these steps to help expand the availability of E85 in sustainability. Lush joined CARSTAR in April 2006 as vice president of Canada because it offers another very practical and affordable way for Can- Operations and led the strategic planning process and the reorganization adian drivers to literally cut their net vehicle CO2 emissions in half.” of the marketing, insurance, and operations departments in the last year. In “Canada’s independent fuel retailers have been very interested in explor- his new role as COO, he will be responsible for developing and leading the ing opportunities to provide their customers with new E85 fuel options. 40 corporate management team members, and will continue to work closely These measures will assist them to move in the direction of other leading with CARSTAR’s key stakeholders including franchisees, insurers, and suppli- ethanol jurisdictions that have achieved much wider access to renewable ers. www.carstar.ca E85 Ethanol Bio-Fuel at competitive prices,” said Jane Savage, president/ HOCKRIDGE NOW AT CONLIN PONTIAC CEO of the Canadian Independent Petroleum Marketers Association.
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