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Electric Vehicle Pre-Infrastructure Planning a Discussion of Social, Economic, and Technological Readiness of Prince Edward Island

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Electric Vehicle Pre-Infrastructure Planning a Discussion of Social, Economic, and Technological Readiness of Prince Edward Island University of Prince Edward Island Electric Vehicle Pre-Infrastructure Planning A Discussion of Social, Economic, and Technological Readiness of Prince Edward Island Georgina Vardy 10/22/2012 A localized study, focused on Prince Edward Island, Canada, compiled to assist with determining social, economic and technological readiness for electric vehicles and the related infrastructure. The study used both a Christensen based disruptive technology framework approach and traditional marketing techniques to determine social and economic readiness. Residents showed an interest and aptitude for the social changes required however the financial affordability of the electric vehicles for residents was limited without nationally available, but locally deficient, incentives. A technology scan determined that electric vehicle battery chemical content and design are determining factors in effectively satisfying social needs and acceptance. The next stage includes localized marketing development for this unique location, vehicles sales and infrastructure. PERMISSION TO USE SIGNATURE PROJECT REPORT Title of Signature Project: Electric Vehicle Pre-Infrastructure Planning: A Discussion of Social, Economic, and Technological Readiness of Prince Edward Island Name of Author: Georgina Vardy Department: School of Business Degree: Master of Business Administration Year: 2012 Name of Supervisor(s): Tim Carroll In presenting this signature project report in partial fulfilment of the requirements for a Master of Business Administration degree from the University of Prince Edward Island, the author has agreed that the Robertson Library, University of Prince Edward Island, may make this signature project freely available for inspection and gives permission to add an electronic version of the signature project to the Digital Repository at the University of Prince Edward Island. Moreover the author further agrees that permission for extensive copying of this signature project report for scholarly purposes may be granted Dean of the School of Business. It is understood that any copying or publication or use of this signature permission. It is also understood that due recognition shall be given to the author and to the University P E I Address: UPEI School of Business 550 University Avenue Charlottetown, PE C1A 4P3 Summary of Findings................................................................................................................................. 5 Summary of Conclusions ........................................................................................................................... 5 Research Question .................................................................................................................................... 6 Electric Vehicles ........................................................................................................................................ 8 Vehicle Categories ................................................................................................................................. 8 Electric Vehicle History ......................................................................................................................... 8 The Environmental Perspective .............................................................................................................. 11 Electric Vehicle Technologies .................................................................................................................. 12 Technology Diffusion .......................................................................................................................... 12 Battery Technologies .......................................................................................................................... 13 Research Design and Methodology ........................................................................................................ 15 Technology Analysis Methodology ..................................................................................................... 15 Disruptive Technologies Framework ................................................................................................... 15 Consumer Analysis Methodology ....................................................................................................... 16 Environmental Propensity Framework ................................................................................................ 17 Consumer Purchase Decision Process .................................................................................................... 18 Automotive Industry ............................................................................................................................... 21 The Public Questionnaire ........................................................................................................................ 22 Marketing ................................................................................................................................................ 24 Forces that affect Market Growth ...................................................................................................... 24 EV Market Discussion .............................................................................................................................. 25 Market Growth ................................................................................................................................... 26 Global Market Overview ......................................................................................................................... 27 P E G ‘ “ E V ....................... 27 Canadian Market Overview .................................................................................................................... 31 Political Environment and Government.............................................................................................. 31 Non Government Associations ........................................................................................................... 33 Provincially: ......................................................................................................................................... 34 Characterizing Prince Edward Island ....................................................................................................... 35 PEI Environmental Propensity & Social Norms ....................................................................................... 36 Environmentally .................................................................................................................................. 36 Politically ............................................................................................................................................. 36 Socially ................................................................................................................................................ 37 Economically ....................................................................................................................................... 38 Prince Edward Island Personal Vehicle Sector ........................................................................................ 41 Cost Effectiveness of Electric Vehicles on Prince Edward Island ........................................................ 41 Mass Adoption Scenario ......................................................................................................................... 42 Power Generation Considerations ...................................................................................................... 42 Power Distribution Considerations ..................................................................................................... 42 Power Regulation Solutions ................................................................................................................ 43 Rollout strategy ....................................................................................................................................... 44 Recommendations .................................................................................................................................. 45 Possible Next Steps ................................................................................................................................. 46 Future Research ...................................................................................................................................... 48 Works Cited ............................................................................................................................................. 50 Appendices .................................................................................................................................................. 53 Table of Electric Vehicles ........................................................................................................................ 54 Clean Air Agenda Program Hierarchy ..................................................................................................... 57 Canadian Electric & Hybrid Vehicles Incentives ...................................................................................... 59 EPF Description of Segments and Recommendations ............................................................................ 63 Market Analysis ......................................................................................................................................
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