VOLUME 2 / NUMBER 2 / $4.95 / APRIL 2008 / www.canautomag.com CANADIAN MODERN FLEET MANAGEMENT Audi Takes Aim at the Canadian Fleet Market DIEGO RAMOS PM 40014105 APRIL 2008 4 Editorial 6, 8, 11, 13, 37 Industry News 10 FOR FUEL-EFFICIENT VEHICLES CONTENTS Federal Rebate Program 12 FUTURE FOCUS Calling All Cars 14 FLEET FOCUS Audi’s Fleet Offensive 16 Canadian International Auto Show 2008 12 18 INDUSTRY LEADERS 14 COVER STORY Waiting to Go Waterborne 16 19 INDUSTRY LEADERS The Translator 22 REMARKETING USA vs. Canada 23 INTEGRATED BUSINESS SOLUTIONS AT NAPA Unequaled Peace of 30 Mind for Customers 24 CASE STUDY Fleet Facelift 24 CASE STUDY 26 HYUNDAI, 25 YEARS IN CANADA High Quality at a Reasonable Cost 28 TELEMATICS Technology Overload 29 NAFA ONTARIO Chapter Update 30 PRODUCT PIPELINE 2009 Ford Flex 31 INDUSTRY UPDATE 38 Happy Anniversary! 34 SPRING 32 SOLUTIONS 2007 MUTA-Autovision 34 FLEET MAINTENANCE Ahhh Spring…. 35 TECH UPDATE YOUR FIRST-HAND SOURCE Research Simplifi ed FOR INFORMATION ON 36 CHICAGO AUTO SHOW Or Should We Say Chicago Truck Show? FLEET MANAGEMENT 38 CHICAGO AUTO SHOW Cars Among Trucks CANAUTO April 2008 3 EDITORIAL FLEET MANAGEMENT Publisher Who cares…? Rémy L. Rousseau Contributing Editors The buzzwords currently are green, environment, preventive maintenance— Raynald Bouchard Shirley Brown with fleet managers being one of the biggest pushers in cleaning up the François Charron world around us. Lisa Christensen Éric Descarries Jack Kazmierski Jil McIntosh o how does all this compute? Well, economic vehicle options.” The report went Jean-Roch Savard as a fleet manager you’re pretty on to say “Consumers still use the word Administration picky about gas consumption—and ‘hybrid’ three times more than ‘diesel’ sug- S Wendy Allain
[email protected] not just because of the price.