2018PyeonChang and Revitalization of Tourism
2018PyeongChang Organizing Committee Director General of Planning & Coordination Bureau Hyun-Ki Kim Content
Winter Olympic Games
Vision and Objectives for 2018PyeongChang
Promotional Video and Games Readiness
What Legacy Shall We Leave?
Objectives and Strategies for Olympic Tourism
Future Plans Winter Olympic Games
Winter Olympic Games
• History of the Winter Olympics
- The first winter sport began in 1908 London Olympic (Figure skating events) - The first Winter Olympics was held in Chamonix, France in 1924 - South Korea first participated at the 5th St. Moritz Winter Olympic Games in 1948 (3 athletes were sent to participate) ※ The Summer and Winter Games placed on separate four-year cycles in alternating even-numbered years since 1994 (A total of 22 games)
• Characteristics of the Winter Olympics
-High Technology: More high-tech equipments and advanced materials used in the Winter Olympics than the Summer Olympics -Cultural Sensibility: Artistic values and aesthetic impressions are required for both athletes and specators -Importance of Infrastructure and Economy : Necessity of long-term and large scale investments
List of Winter Olympic Sports - 7 competitions/ 15 events / 102 detailed events
Alpine Cross-Country Ski-Jumping Skiing(50) Nordic Combined Snow Sports Freestyle Snowboarding (70) Biathlon (11) Biathlon
Bobsleigh Bobsleigh (5) Skeleton
Luge (4) Luge
Speed Ice Sports (27) Figure Ice Sports Short-Track (32) Ice-Hockey (2) Ice-Hockey
Curling (3) Curling 2018PyeongChang Vision and Objectives
Vision and Objectives for 2018PyeongChang
Vision New Horizon
Slogan Passion. Connected
Culture and Tourism and Contents - ICT Olympics Olympic Olympic ‧Culture‧ICT Olympic ‧Create Korea ‧Fast and Convenient ICT ‧(Resident) Premium Olympic 100 M (2013) Objectives ‧Concentration of Cultural → 140 M (2018) ‧Establish Legacy Contents and post boom- up ‧(Foreigner) ‧ ‧Communication with the Participation and 1.92 M (2013) integration of people world and spread Korean → 40 M(2018) Wave SLOGAN (Video)
2018PyeongChang Games Readiness
Venue Construction
Total of 12 Venues
• New Competition Venues - 6 venues
- Alpine Skiing/Speed(Habong, Jeongseon), Sliding Centre(Alpensia, PyeongChang) - Speed Skating, Figure/Short track (Gangneung Olympic Park) - Men’s Ice Hockey(Gangneung Olympic Park), Women’s Ice Hockey(Kwandong University in Gangneung
• Remodeled Existing Venues - 2 venues
- Snowboarding/Freestyle(Bokwang), Curling(Gangneung Olympic Park)
• Existing Competition Venues - 4 venues
- Biatholon, Cross-Country, Ski Jumping (Alpensia Resort)) - Alpine Technical (Yongpyong Resort) New Competition Venue(Ⅰ)
Jeongseon Alpine Alpensia Sliding Centre New Competition Venue(Ⅱ)
Gangneung Speed Skating Gangneung Ice Arena New Competition Venue(Ⅲ)
Gangneung Ice Hockey Centre (men’s) Kwandong Ice Hockey Centre(women’s) Remodeled Existing Competition Venue
Bokwang Snow Venue Gangneung Curling Centre Non-Competition Venue
․ Constructing the stadium of 40,000 seats in PyeongChang • The Opening and ․ Basic design of the stadium has been established and begin Closing Ceremonies construction in October 2015
․ Use existing venues or find private developers • Olympic Village/ ․ PyeongChang Olympic Village → Yongpyong Resort Media Village ․ Gangneung Village and Media Village → LH Corporation (private)
․ IBC → Design of constructing in Alpensia is underway • IBC / MPC ․ MPC → Use existing convention centre in Alpensia Preparation for the Games
• Opening and ․ Selected a director Closing Ceremonies ․ Established the concept and basic direction has been established ․ Slogan(Passion Connected), Mascot will be decided by the end • Slogan/Mascot of this year
• Accommodation ․ 24,200 rooms are available for Client Groups
• Transportation · ․ Implement establishment of ITS system Traffic ․ Recruit and Select volunteers (Feb.2016 ~ Feb.2017), Training • Volunteers volunteers (until Jan. 2018) • Preparation of Test ․ Feb.2016 ~ Apr.2017 / 23 Events(18 Olympic events, Events 5 Paralympic events) are scheduled 2018PyeongChang What Legacy Shall We Leave?
Venue Legacy(Ⅰ)
• Legacy Plans for 8 venues
Management· Venue Legacy Plan Operation
Kwandong Ice Hocky Kwandong Multi-purpose sports facility Centre University Seeking different forms of legacy by local Gangneung Ice Arena Gangneung government
Yeongdong Gangneung Ice Arena Multi-purpose sports facility University Gangneung Curling Gangneung Multi-purpose sports facility Centre Venue Legacy(Ⅱ)
Management· Venue Legacy Plan Operation
Bokwang Snow Bokwang Interface with existing Skiing Resort Competition Venue
PyeongChang Olympic Stadium Gangwon Provice Olympic History Museum (Opening and Closing)
Korea National Training facilities for athletes, University Alpensia Sliding Centre Sport University Gyms, Experience facilities, etc Others(Ⅰ)
Key Themes Key Activities ․ Minimize greenhouse gas emissions and utilize clean and renewable energies Low Carbon Green ․ Develop green transport system Olympic ․ Promote resource circulations and green procurement ․ Promote green building and environmentally-friendly urban development ․ To preserve biodiversity Stewardship of the ․ To restore ecological environments and reforestation Nature ․ To set up infrastructure for clean water supply and water quality improvement ․ Construction of sustainable Games facilities and their efficient operations Good Life ․ Revitalization of local economy through eco-tourism ․ Pursuance of balanced regional development and betterment of living standards through development of SOCs Others(Ⅱ)
Key Themes Key Activities
․ Globalization of local communities based on their traditions and Proud People with local cultures ․ Participation of the Games based on social diversity and inclusion Tradition and Culture ․ Building a platform for innovative social participation and communication of the public and various stakeholders
․ To create a hub for winter sports by building up world-class infrastructure ․ To increase sport-related cooperation and exchange programs Opening to the World between the North and South Korea ․ To ensure highest level of safety and security ․ To promote Corporate Social Responsibility(CSR) of the key participants of the Games Vision, Objectives, Strategies for Olympic Tourism
Vision and Objectives for Culture and Tourism Olympics
Vision Gangwon Province as a hub for Culture and Tourism in Asia
◈ Number of residents visited Gangwon Province: 100 M (2013) ⇒ 140 M (2018) Objectives ◈ Number of foreigners visited Gangwon Provice: 1.92 M (2013) ⇒ 40 M (2018) Strategies and Issues for Olympic Tourism
1. Develop unique programs for Gangwon Province S Promote attractive 2. Promote post 2018 Sustainable Tourism Programs T tourism programs 3. Globalization of Gangwon Province cuisine
R I
A S 4. Improve traffic accessibility and infrastructure of Improve T S accommodation accommodation 5. Solve language difficulties and Improve guiding system E management U 6. Develop various hospitality programs (K-smile Campaign) G E
I S 7. Various marketing strategies for global market E Develop global 8. Promoting ‘Visit Korea Year’ marketing strategy 9. Develop various tourism programs in connection with S winter sports Strategy(Ⅰ)
• Develop unique programs for Gangwon Province
Promote attractive tourism • Promote post 2018 Sustainable programs Tourism Programs
• Globalization of Gangwon Province cuisine Strategy(Ⅱ)
• Improve traffic accessibility and infrastructure of accommodation
Improve accommodation • Solve language difficulties and management Improve guiding system
• Develop various hospitality programs (K-smile Campaign) Strategy (Ⅲ)
• Various marketing strategies for global market
Develop global marketing • Promoting ‘Visit Korea Year’ strategy
• Develop various tourism programs in connection with winter sports Future Plans(Promotion)
Operate 2018PyeongChang Olympic Promotion Centre
Broadcast Advertising(Images of PyeongChang )
Cooperate with institutions and organizations in advertising
Using domestic and international events
Honorary ambassador, social participation and etc. Thank you